Portugal

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Portugal StatisticsConsumer Lifestyles in PortugalPortugal Country BriefingsFuture Demographics: Portugal in 2030

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    Credit Cards in Portugal

    Oct 2019

    A positive economic environment continued to boost transactions through both personal and commercial credit cards in Portugal. This was supported by financial institutions opening up their credit lines following years of restrictive access to credit ...

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    Store Cards in Portugal

    Oct 2019

    Demand for store cards continued to decline in 2019 as Portuguese consumers continued to shift towards credit cards. By offering consumers wider usage and linked to greater profitability for issuers and operators, co-badged credit cards, such as ...

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    Country Report

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    Pre-Paid Cards in Portugal

    Oct 2019

    Pre-paid cards continued to record a solid performance in both current value growth terms in transactions and the increasing number of cards in circulation in 2019 supported by a positive economic landscape. While closed loop cards continued to ...

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    Charge Cards in Portugal

    Oct 2019

    Despite increasing demand for charge cards, evident in the impressive growth rate in the number of charge cards in circulation in Portugal in 2019, the category remains small, with only commercial charge cards acquired by Portuguese companies that ...

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    Debit Cards in Portugal

    Oct 2019

    An ongoing positive economic landscape leading to rising disposable incomes and increased spending on goods and services in Portugal continued to drive growth of debit cards in 2019. The number of debit cards in circulation experienced stable demand ...

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    Financial Cards and Payments in Portugal

    Oct 2019

    Portugal continued to experience a positive economy at the end of the review period, leading to declining unemployment rates, increasing disposable incomes and therefore higher consumer confidence in regard to spending. This helped support the ...

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    Country Profile

    Country Profile

    Portugal: Country Profile

    Oct 2019

    Portugal’s economic outlook will cool slightly in 2019. The moderation reflects a less supportive external environment, particularly in the euro area, and moderating growth in domestic demand. Nevertheless, growth in Spain, Portugal’s main trading ...

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    Consumer Credit in Portugal

    Oct 2019

    While outstanding balance on consumer credit recorded higher current value growth in 2019 compared to the previous year, gross lending experienced a notable slowdown despite a positive economy and solid demand for financial cards in Portugal, ...

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    Consumer Lending in Portugal

    Oct 2019

    Despite a generally positive economic landscape in Portugal in 2019, consumer lending experienced some stagnation after impressive growth rates over the review period, with an anticipated decline for the profit margins of some financial institutions....

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    Analgesics in Portugal

    Oct 2019

    Portuguese consumers have been opting for stronger products, with this trend expected to continue over the forecast period. In an area reaching saturation, consumers are looking for faster and more efficient formulas. This represents a major ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in Portugal

    Oct 2019

    Demand for cough, cold and allergy (hay fever) remedies is very seasonal and hard to predict. January 2019 saw below average temperatures with Portugal also facing the challenge of a particularly aggressive flu strain, AH3, with record numbers of ...

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    Dermatologicals in Portugal

    Oct 2019

    Growth in the number of allergy sufferers helped to drive sales of topical allergy remedies/antihistamines in 2019. ...

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    Dietary Supplements in Portugal

    Oct 2019

    Portuguese consumers are becoming increasingly aware of the health issues related to their diet and more informed about what their body needs and what is a balanced and nutritious diet. This is having a negative impact on many areas of dietary ...

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    Digestive Remedies in Portugal

    Oct 2019

    Health and wellness is a growing trend in Portugal with many consumers opting for healthier diets and lifestyles. On the other hand, there are many other consumers leading ever busier and more stressful lives. Many of these consumers are therefore ...

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    Country Report

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    Eye Care in Portugal

    Oct 2019

    The eye health of many Portuguese consumers is being affected by elements of modern life. The main negative factor is the intensifying usage of electronic devices from an early age, particularly in artificial light. With ongoing digitalisation at ...

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    Herbal/Traditional Products in Portugal

    Oct 2019

    Herbal/traditional products represent a relatively niche area in Portugal, only having a strong presence in a few areas. Portuguese consumers typically prefer standard consumer health products, which are perceived as being more effective and offering...

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    NRT Smoking Cessation Aids in Portugal

    Oct 2019

    The tax on tobacco increased in 2019 providing further reason for more consumers to quit, with this benefiting sales of NRT smoking cessation aids. Tax increases are not limited to cigarettes with the government also looking to bring taxes on ...

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    Country Report

    Country Report

    Consumer Health in Portugal

    Oct 2019

    Consumer health continued to see steady growth in current value terms in Portugal in 2019 thanks to a combination of factors. Firstly, Portuguese consumers are becoming more proactive regarding their health, with a growing focus on health and ...

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    Country Report

    Country Report

    Paediatric Consumer Health in Portugal

    Oct 2019

    When it comes to their children, Portuguese parents tend to prefer to consult a doctor and obtain Rx products rather than self-medicating with OTC products. Indeed, paediatric consumer health is a very small area in Portugal and, over the forecast ...

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    Country Report

    Country Report

    Sleep Aids in Portugal

    Oct 2019

    A growing number of Portuguese consumers are suffering from sleep disturbances due to busy, mentally exhausting and stressful lifestyles. Working hours, for instance, are becoming less defined, often including sessions late into the evening. As a ...

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