Portugal

Supported by more casual dress codes and the spread of sport as a status symbol, sportswear in Western Europe is seeing significant value growth, despite fierce price competition. Rising per capita spending on versatile trainers and leggings is ...

Portuguese birth rates and population aged 0-11 are expected to decline over the forecast period. This would represent a major structural threat to growth in volumes of baby and child-specific products. Nappy (diaper) rash treatments and baby and ...

Bath and shower is a mature category in Portugal with an already high brand presence. Moreover, bathing is becoming less and less popular in Portugal due to lack of time, space and in some cases, ecological preoccupation. Therefore, in order to pull ...

Traditionally, Portuguese colour cosmetics preferences are defined by fashion trends. Over the review period, social media dictated these fashion trends. Bloggers, YouTubers and Instagrammers have more and more influence on consumers’ behaviour, ...

Deodorants in Portugal saw slower growth in 2018 compared to the review period. Deodorants are bought all year long; nevertheless, the category is subject to seasonality with higher volume sales during summer. In 2018, the summer came late in ...

Depilatories is a seasonal category with sales recording volume boosts during summer season. In 2018, summer came late in Portugal ,which should have had a negative impact on the category. Nevertheless depilatories recorded both volume and value ...

Fragrances is expected to register significant retail value growth over the forecast period, meaning a substantial improvement compared to the review period. Over 2013-2018 the category continued to suffer from the economic crisis that affected ...

Shampoos, the biggest category of hair care, is a mature category posting stable growth. Nevertheless, hair care sales are expected to increase over the forecast period thanks to less mature sectors. Conditioners and treatments is set to register the...

Portuguese men are paying increasingly more attention to their appearance. Over the forecast period, this trend is predicted to positively affect all the categories of men’s grooming, except men’s shaving products. This would lead to an overall ...

Oral care is expected to record positive retail value growth over the forecast period. The category is set to benefit from rising awareness of the importance of prevention, with Portuguese consumers paying more attention to their teeth and oral ...

In 2018, beauty and personal care in Portugal recorded growth in both volume and value terms. Portuguese consumers are increasingly giving importance to their appearance and image, particularly younger generations. Millennials and generation Z are ...

Premium beauty and personal care is benefiting from the increasing polarisation of demand, towards both lower-end and super-premium brands. Private label players have been very dynamic in 2017/2018, responding to the demand for more affordable ...

Some consumers, particularly with lower purchasing power, used to see skin care products as not essential and quite expensive compared to their benefits. Nevertheless, Portuguese consumers are increasingly aware of the importance of taking care of ...

In 2018, sun care sales declined significantly. This decrease was due to the late arrival of the Portuguese summer. In June and July sales of sun care products were very weak, having a negative impact on the overall sales as this is a decline that ...

Perception of the quality of mass products continues to improve, including for private label products. The presence of private label is set to continue to increase in the mass beauty and personal care category. Retailers invested a lot in 2018, ...

The pace of growth in small appliances is progressively slowing in Western Europe, impacted by growing degrees of maturity. Manufacturers are therefore focusing on value growth and the launch of upmarket innovations. Technologies related to ...

While wet cat food is a considerably smaller category than dry cat food, it continues to register rapid growth to close the gap on its more popular rival category. This is being driven largely by the premiumisation trend, with many owners ...

Portugal’s dog owners remain far more interested in feeding their canine pets dry food than wet due to habit, the belief that dry food is the best for their pets’ health, and the convenience and value that dry dog food offer. Dry dog food is also ...

With the numbers of reptiles and fish being kept as pets in decline and the small mammal pet population static, sales are declining in fish food and small mammal/reptile food, leaving bird food as the only other pet food category to record positive ...

Pet care registered strong sales growth in both volume and value terms in 2019 as the increasing numbers of households keeping dogs and cats as pets meant a wider consumer base for the leading players in pet food. Moreover, the shift towards more ...