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Portugal

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Consumer Health in Portugal

Sep 2023

Overall, consumer health in Portugal is set to record strong growth in retail volume and current value terms in 2023. Demand has remained robust, as local consumers remain health-conscious and are becoming increasingly knowledgeable about the…

USD 2,750
Country Report

Tourism Flows in Portugal

Sep 2023

Inbound tourism is set to surpass 2019 values during 2023, decelerating afterwards, in a context of dissipation of the effects of delayed demand during the pandemic. Cultural activities, visits to monuments and museums and overall experiences are…

USD 1,195
Country Report

Ice Cream in Portugal

Jul 2023

Ice cream sales are continuing to normalise after the impacts of the pandemic, the era during which foodservice outlets were closed and consumers indulged in snacking at home. In ice cream this translated to a preference for larger-size formats of…

USD 990
Country Report

Wine in Portugal

Jun 2023

Wine continued to recover from the slump in 2020, caused mainly by the decline in on-trade sales in light of Coronavirus (COVID-19) restrictions. In 2022, a good performance was underpinned by the full reopening of the on-trade channel and the strong…

USD 1,195
Country Report

Rtds in Portugal

Jun 2023

RTDs continued its strong growth trend in 2022. The category benefited from producers’ investments in enlarging their portfolios in wine-based and spirit-based RTDs. In particular, players launched new products, “lighter” versions of existing…

USD 1,195
Country Report

Skin Care in Portugal

May 2023

Skin care was seeing healthy growth prior to the pandemic but it suffered a setback during 2020 as taking good care of your skin was not perceived as so essential during the periods of home seclusion. The category returned to growth in 2021 and this…

USD 1,195
Country Report

Womenswear in Portugal

Jan 2023

Womenswear registered a significant drop in 2020, when Portugal was hit by the COVID-19 pandemic and there were many restrictions including the closure of apparel specialists. Since 2021, the category has shown signs of recovery with robust retail…

USD 1,195
Country Report

Jeans in Portugal

Jan 2023

Jeans are considered a basic item of clothing by Portuguese consumers and therefore have a staple presence in consumers’ wardrobes and drawers in 2022. Retail volume sales remained positive in 2022 as this type of apparel continues to be valued for…

USD 1,195
Country Report

Savoury Snacks in Portugal

Jul 2023

Savoury snacks remain popular with consumers, following the boost to consumption seen during the era of the pandemic. Indeed, savoury snacks benefitted from the COVID-19 pandemic, as consumers spent longer periods of time at home, in front of the…

USD 1,195
Country Report

Cigarettes in Portugal

Jun 2023

Although smoking prevalence continued to decline in Portugal, despite the gradual shift to non-combustible products, retail volume and current value sales increased in 2022. The recovery of tourism in the aftermath of the pandemic supported a rebound…

USD 1,195
Country Report

Pet Products in Portugal

May 2023

In 2022, there were increasing numbers of sustainable other pet products, such as toys, hygiene products and collars as pet owners, especially younger ones, are becoming more concerned about the environment. Many brands are focusing on the origin of…

USD 1,195
Country Report

Deodorants in Portugal

May 2023

Deodorants was hard hit by the pandemic, mainly because home seclusion made the use of these products less essential. With a progressive return to more normal lifestyles in 2021 the category started to recover. This pattern continued in 2022 with…

USD 1,195
Country Report

Hypermarkets in Portugal

Mar 2023

The notable slowdown in at-home consumption witnessed in 2021 once restrictions relaxed, and the gradual return to foodservice due to pent-up demand in Portugal, resulted in a marginal decline in value sales for hypermarkets in 2021. The channel had…

USD 1,195
Country Report

Consumer Foodservice in Portugal

Feb 2023

After a strong downturn in 2020 and poor results in 2021, consumer foodservice recorded strong growth in value sales in 2022. This was driven by the transfer of in-home consumption to out-of-home, with pent-up demand benefiting visits to consumer…

USD 2,450
Country Report

Polishes in Portugal

Feb 2023

Polishes is seeing a sluggish performance in 2022, following an overall declining trend, and with value growth driven by global inflation leading to rising unit prices. The main challenge facing polishes is its niche appeal, which mostly appeals to…

USD 1,195
Country Report

Laundry Care in Portugal

Feb 2023

Laundry care sees value growth in Portugal in 2022, however, volume has fallen into sub-decimal negative figures. The value growth witnessed is attributed to a lower level of promotions and discount offers resulting in an average unit price increase,…

USD 1,195
Country Report

Home Insecticides in Portugal

Feb 2023

Home insecticides is another home care category where volume is in low negative figures and value is driven by inflation. Sales of home insecticides are driven by necessity based on climatic conditions which stimulate the presence of insects. In…

USD 1,195
Country Report

Dishwashing in Portugal

Feb 2023

Whilst dishwashing sees positive value growth, this is primarily attributed to inflation as volume is flat. This follows the spike in sales seen during the COVID-19 pandemic lockdowns, when there were strong home-cooking and home-baking trends and,…

USD 1,195
Country Report

Apparel Accessories in Portugal

Jan 2023

Apparel accessories posted negative retail volume growth in 2022 due to a dramatic fall in the use of reusable face masks as COVID-19 restrictions abated. Using face masks was compulsory in almost all public places in 2020 and 2021, including in the…

USD 1,195
Country Report

Lodging (Destination) in Portugal

Sep 2023

Boosted by inflation, inbound tourism recovery, a strong domestic market and the rise of average daily rates, lodging saw value sales surpass pre-pandemic levels in 2022, with the positive trend maintained in 2023 with both value sales and bed nights…

USD 1,195
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