Portugal

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Portugal StatisticsConsumer Lifestyles in PortugalPortugal Country BriefingsFuture Demographics: Portugal in 2030

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    Better For You Beverages in Portugal

    Apr 2019

    The introduction of the sugar tax in 2017 had a significant impact on the soft drinks market in 2018, particularly affecting the categories with more added sugar, which experienced significant increases in unit prices resulting in a reduction in ...

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    Better For You Packaged Food in Portugal

    Apr 2019

    Consumers are increasingly embracing healthy lifestyles boosted by nationwide awareness campaigns and media attention focusing on the information needed to best achieve this aim. Thanks also to the development of more precise nutritional and ...

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    Fortified/Functional Beverages in Portugal

    Apr 2019

    The sugar tax, introduced in 2017, had a significant impact on the performance of fortified/functional beverages in 2018, due to the characteristics of some of these products, which traditionally incorporate high amounts of added sugar. For instance,...

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    Fortified/Functional Packaged Food in Portugal

    Apr 2019

    The fortified/functional packaged food market has significant potential for growth. For instance, consumer concerns about health and an increasing number of diet and lifestyle ailments and diseases are often behind consumer buying decisions in this ...

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    Free From in Portugal

    Apr 2019

    The growing adoption of healthier diets and lifestyles stimulated sales growth of free from packaged food in 2018. More consumers were willing to spend more on products that do not contain undesirable ingredients. As the product range widens and ...

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    Naturally Healthy Beverages in Portugal

    Apr 2019

    With the rise of health and wellness concerns, Portuguese consumers are increasingly paying attention to the products they ingest. With no calories, low artificial ingredients and low unit prices, NH bottled water has become a natural and obvious ...

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    Naturally Healthy Packaged Food in Portugal

    Apr 2019

    The Portuguese are increasingly concerned about health and wellness, looking for products considered healthier or with characteristics that bring them greater health benefits. With favourable socioeconomic indicators, especially declining ...

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    Organic Beverages in Portugal

    Apr 2019

    Despite an international buzz around organic products, organic beverages in Portugal remains a niche category. However, demand has grown significantly from a low base due to increasing efforts from companies to differentiate their offer from those of...

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    Organic Packaged Food in Portugal

    Apr 2019

    The main shoppers of organic packaged food products are women with the over 45 year olds most concerned about the purchase of organic products. Such consumers focus on living healthy lifestyles and seek out food produced without artificial ...

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    Health and Wellness in Portugal

    Apr 2019

    Portugal’s economic outlook has improved after several years of lacklustre performance, resulting in steady real GDP growth in 2018. Unemployment is also falling which combined with economic growth is boosting disposable incomes and subsequently ...

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    Away-From-Home Tissue and Hygiene in Portugal

    Mar 2019

    Away-from-home tissue and hygiene remained highly dynamic in 2018, as tourist demand remained very strong in Portugal. Internal and external tourist demand continued to beat records, supported by numerous awards as “best destination” in several ...

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    Nappies/Diapers/Pants in Portugal

    Mar 2019

    In 2017, the number of babies born in Portugal registered a slight decline when compared with the previous two years, but in 2018 official entities registered a slight recovery. Portugal has one of the lowest birth rates in the European Union, with ...

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    Tissue and Hygiene in Portugal

    Mar 2019

    Tissue and hygiene benefited from a positive economic environment in both the retail and away-from-home channels in 2018. Rising domestic and tourist demand raised of out of home consumption, favoured by a long and hot summer, together with ...

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    Retail Adult Incontinence in Portugal

    Mar 2019

    Retail adult incontinence continued to perform strongly in current value terms in 2018 – above the performance the previous year and the review period CAGR. This was driven by the rapid growth in the elderly population in the country, but also by an ...

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    Retail Tissue in Portugal

    Mar 2019

    Despite some signs of uncertainty in other markets, which could affect the national economy, consumers continue to feel confident about the future, supported by positive economic news such as GDP growth and declining unemployment. In a highly ...

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    Sanitary Protection in Portugal

    Mar 2019

    In 2018, sanitary protection maintained the declining trend already registered the previous year. The ageing population, together with an increasing number of women choosing contraceptive methods that diminish or eliminate menstruation, continued to ...

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    Wipes in Portugal

    Mar 2019

    The still low penetration of some wipes categories in Portugal when compared with other European countries is being successfully converted into an opportunity by manufacturers. Both personal and home care wipes saw higher growth in 2018 compared with...

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    Country Profile

    Country Profile

    Portugal: Country Profile

    Mar 2019

    Portugal’s economic outlook will decelerate in 2018. Buoyant exports and a solid performance by the tourist sector are important drivers, as is private final consumption. Portugal’s high levels of public and private debt leave it vulnerable to ...

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    Asian Speciality Drinks in Portugal

    Mar 2019

    With economic recovery and rising household purchasing power, the desire to experiment with novel and exotic tastes is increasing amongst Portuguese consumers. The growth and success of Asian food, be it in the foodservice channel, through ...

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    Bottled Water in Portugal

    Mar 2019

    Bottled water in Portugal is benefiting from an “alignment of stars”, boosting its growth. The health and wellness trend is leading consumers to be more cautious with the products they consume, and they are looking for healthier products, with fewer ...

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