Portugal

Overall, consumer health in Portugal is set to record strong growth in retail volume and current value terms in 2023. Demand has remained robust, as local consumers remain health-conscious and are becoming increasingly knowledgeable about the…

Inbound tourism is set to surpass 2019 values during 2023, decelerating afterwards, in a context of dissipation of the effects of delayed demand during the pandemic. Cultural activities, visits to monuments and museums and overall experiences are…

Ice cream sales are continuing to normalise after the impacts of the pandemic, the era during which foodservice outlets were closed and consumers indulged in snacking at home. In ice cream this translated to a preference for larger-size formats of…

Wine continued to recover from the slump in 2020, caused mainly by the decline in on-trade sales in light of Coronavirus (COVID-19) restrictions. In 2022, a good performance was underpinned by the full reopening of the on-trade channel and the strong…

RTDs continued its strong growth trend in 2022. The category benefited from producers’ investments in enlarging their portfolios in wine-based and spirit-based RTDs. In particular, players launched new products, “lighter” versions of existing…

Skin care was seeing healthy growth prior to the pandemic but it suffered a setback during 2020 as taking good care of your skin was not perceived as so essential during the periods of home seclusion. The category returned to growth in 2021 and this…

Womenswear registered a significant drop in 2020, when Portugal was hit by the COVID-19 pandemic and there were many restrictions including the closure of apparel specialists. Since 2021, the category has shown signs of recovery with robust retail…

Jeans are considered a basic item of clothing by Portuguese consumers and therefore have a staple presence in consumers’ wardrobes and drawers in 2022. Retail volume sales remained positive in 2022 as this type of apparel continues to be valued for…

Savoury snacks remain popular with consumers, following the boost to consumption seen during the era of the pandemic. Indeed, savoury snacks benefitted from the COVID-19 pandemic, as consumers spent longer periods of time at home, in front of the…

Although smoking prevalence continued to decline in Portugal, despite the gradual shift to non-combustible products, retail volume and current value sales increased in 2022. The recovery of tourism in the aftermath of the pandemic supported a rebound…

In 2022, there were increasing numbers of sustainable other pet products, such as toys, hygiene products and collars as pet owners, especially younger ones, are becoming more concerned about the environment. Many brands are focusing on the origin of…

Deodorants was hard hit by the pandemic, mainly because home seclusion made the use of these products less essential. With a progressive return to more normal lifestyles in 2021 the category started to recover. This pattern continued in 2022 with…

The notable slowdown in at-home consumption witnessed in 2021 once restrictions relaxed, and the gradual return to foodservice due to pent-up demand in Portugal, resulted in a marginal decline in value sales for hypermarkets in 2021. The channel had…

After a strong downturn in 2020 and poor results in 2021, consumer foodservice recorded strong growth in value sales in 2022. This was driven by the transfer of in-home consumption to out-of-home, with pent-up demand benefiting visits to consumer…

Polishes is seeing a sluggish performance in 2022, following an overall declining trend, and with value growth driven by global inflation leading to rising unit prices. The main challenge facing polishes is its niche appeal, which mostly appeals to…

Laundry care sees value growth in Portugal in 2022, however, volume has fallen into sub-decimal negative figures. The value growth witnessed is attributed to a lower level of promotions and discount offers resulting in an average unit price increase,…

Home insecticides is another home care category where volume is in low negative figures and value is driven by inflation. Sales of home insecticides are driven by necessity based on climatic conditions which stimulate the presence of insects. In…

Whilst dishwashing sees positive value growth, this is primarily attributed to inflation as volume is flat. This follows the spike in sales seen during the COVID-19 pandemic lockdowns, when there were strong home-cooking and home-baking trends and,…

Apparel accessories posted negative retail volume growth in 2022 due to a dramatic fall in the use of reusable face masks as COVID-19 restrictions abated. Using face masks was compulsory in almost all public places in 2020 and 2021, including in the…

Boosted by inflation, inbound tourism recovery, a strong domestic market and the rise of average daily rates, lodging saw value sales surpass pre-pandemic levels in 2022, with the positive trend maintained in 2023 with both value sales and bed nights…