Portugal

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Chocolate Confectionery in Portugal

Jul 2022

Demand for chocolate confectionery in Portugal continued to grow in 2022, albeit at a slower pace in retail volume terms when compared to 2021. The pandemic and subsequent lockdown had seen consumers turn to small indulgences during an anxious and…

USD 1,195
Country Report

Alcoholic Drinks in Portugal

Jul 2022

Despite further restrictions created by COVID-19, alcoholic drinks made a steady recovery in 2021 largely due to a resurgence in the on-trade in the second half of the year. High vaccination levels and a long, hot summer helped the on-trade to…

USD 2,450
Country Report

Pet Care in Portugal

Jun 2022

Pet care products are seeing steady retail volume and current value sales growth in 2022 in line with rising pet ownership of dogs and cats. Although interest in other pets such as birds and fish is largely stagnant it is not having an adverse impact…

USD 2,450
Country Report

Oral Care in Portugal

May 2022

Demand for oral care in Portugal is relatively inelastic as these items are perceived as essential in everyday hygiene routines. Therefore, oral care was not severely impacted by the pandemic in Portugal and only registered a negligible decline in…

USD 1,195
Country Report

Sportswear in Portugal

Mar 2022

Sportswear was negatively impacted by the COVID-19 crisis in 2020, registering a significant decline in volume and value sales. In reaction, it registered positive growth in 2021. Nevertheless, over those two years, the category was less impacted…

USD 1,195
Country Report

Tea in Portugal

Jan 2022

Demand for tea through foodservice is set to increase in 2021 following a steep decline the previous year due to a notable switch towards home consumption in response to the pandemic. Nevertheless, the lockdown implemented at the start of 2021…

USD 1,195
Country Report

Sugar Confectionery in Portugal

Jul 2022

Overall, sugar confectionery was unable to capitalise on the home seclusion trend in 2020 and 2021 as a result of the pandemic-induced lockdown, even as children spent longer periods of time at home due to school closures. Indeed, during the COVID-19…

USD 1,195
Country Report

Tobacco in Portugal

Jul 2022

Tobacco sales in Portugal somewhat recovered after the decline recorded in 2020. Despite further lockdown periods during the year, restrictions eased in the latter months of 2021 resulting in consumers socialising more. Given that many consumers,…

USD 2,450
Country Report

Spirits in Portugal

Jul 2022

After a sharp decline in 2020, the spirits category managed to recover part of its volume sales loss, but totals were still far from the pre-pandemic levels. As with beer and wine, the spirits category is highly dependent on the on-trade. Despite…

USD 1,195
Country Report

Beer in Portugal

Jul 2022

Beer saw a recovery in volume sales in 2021 as on-trade restrictions subsided in the second half of the year. The rebound in tourism and a long, hot summer saw more people socialising, travelling and doing outdoor activities away from the home…

USD 1,195
Country Report

Colour Cosmetics in Portugal

May 2022

Colour cosmetics was one of the best performing beauty and personal care categories prior to the emergence of the pandemic. It is not a mature category in Portugal, with demand increasingly influenced by social media platforms. This trend had a…

USD 1,195
Country Report

Wipes in Portugal

May 2022

Wipes remained a dynamic market in Portugal in both personal and home care wipes in 2021, with growth in the latter category remaining particularly strong. The need for strict hygiene and increased cleaning to help stop the spread of COVID-19…

USD 1,195
Country Report

Homeshopping in Portugal

Mar 2022

Following a period of successive drops in sales, homeshopping saw sales increase for the first time in years in 2020. The restrictions as a result of the pandemic and the consequent increase in the number of consumers spending time at home boosted…

USD 1,195
Country Report

Convenience Stores in Portugal

Mar 2022

Boosted by pandemic restrictions whereby proximity stores gained prominence in line with greater demand for at-home consumption, and a greater focus among the Portuguese to support local neighbourhoods or bairros, convenience stores recorded…

USD 1,195
Country Report

Free From in Portugal

Feb 2022

Free from packaged food maintained strong growth in 2021. Despite the impact of the COVID-19 pandemic in terms of economic uncertainty, consumers with food intolerances continued to require free from food. Diets focused on plant-based products in…

USD 990
Country Report

Wearable Electronics in Portugal

Aug 2022

Growth in wearable electronics is being driven by strong sales in activity watches and smart wearables//watches. This is supported by ongoing developments in technology, a wider range of available brands and models, and affordably priced lines.…

USD 990
Country Report

Mobile Phones in Portugal

Aug 2022

Following positive sales in 2021, mobile phones are showing a decline in 2022. This is attributed to financial insecurity caused by rising inflation, further accelerated by the Ukraine-Russia war, along with exponential growth in energy costs and the…

USD 990
Country Report

Imaging Devices in Portugal

Aug 2022

The end of pandemic restrictions resulted in a strong recovery for tourism and tourism-based demands, as consumers sought to make up for a two-year hiatus in travel. This, in turn, resulted in positive sales for digital cameras after the declines…

USD 990
Country Report

Home Video in Portugal

Aug 2022

According to the National Authority for Communication (ANACOM), the number of consumers with streaming services such as Netflix or Amazon Prime more than doubled during the time of the pandemic. This increase in new accounts resulted in Portugal…

USD 990
Country Report

Hair Care in Portugal

May 2022

With the major exceptions of salon professional hair care and styling agents, demand for hair care was not as significantly impacted by the pandemic and subsequent restrictions in 2020 compared to some categories. The strong performance of…

USD 1,195
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