Portugal

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Portugal StatisticsConsumer Lifestyles in PortugalPortugal Country BriefingsFuture Demographics: Portugal in 2030

Filters
Industry
    Product Type
    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Portugal

    Jun 2021

    The positive value growth in cigars, cigarillos and smoking tobacco in 2020 was as result of the good performance of smoking tobacco. Fine cut tobacco experienced growth in consumption in 2020 for the first time in years. Fine cut tobacco sales were ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Tobacco Free Oral Nicotine in Portugal

    Jun 2021

    Sales of tobacco free oral nicotine are negligible in Portugal in 2020...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Tobacco in Portugal

    Jun 2021

    Like other industries, the tobacco industry in Portugal also suffered in 2020 as a result of the COVID-19 pandemic. Decline in the consumption of various tobacco products in the year was a consequence of the closure of on-trade establishments and of ...

    US$2,100
    Add to cart View details
    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Portugal

    Jun 2021

    Smokeless tobacco, e-vapour products and heated tobacco overall continued to witness strong value growth in Portugal in 2020, mainly due to the ongoing strong growth of heated tobacco and exponential growth of closed vaping systems. It is not ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Cigarettes in Portugal

    Jun 2021

    In 2020, volume sales of cigarettes suffered much steeper decline compared to the previous few years, and this was accompanied by the first value sales decline in a number of years. COVID-19 brought great changes to Portuguese consumers’ lifestyles, ...

    US$990
    Add to cart View details
    Country Briefing

    Country Briefing

    Households: Portugal

    Jun 2021

    The number of Portuguese households is projected to shrink slowly over 2021-2040. Portugal was among the least urbanised countries in Western Europe in 2020 but is set to witness fast urbanisation through to 2040. Urbanisation, changing lifestyles, ...

    US$250
    Add to cart View details
    Country Report

    Country Report

    Wine in Portugal

    May 2021

    Following the overall trend in the alcoholic drinks market, wine experienced a steep sales decline in 2020 fuelled in the main by the poor performance of the on-trade channel. Economic uncertainty and lower disposable incomes stimulated rising demand...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Alcoholic Drinks in Portugal

    May 2021

    The COVID-19 pandemic had a significant and profound impact on the Portuguese alcoholic drinks market, forcing players to adapt their strategies and readjust their business models to the new reality of social distancing, movement restrictions and ...

    US$2,100
    Add to cart View details
    Country Report

    Country Report

    Cider/Perry in Portugal

    May 2021

    The category with the highest growth in recent years was also the one to demonstrate the slowest decline in 2020. Cider consumption has been increasing over the years, especially among younger people of legal drinking age. Some craft beer brands have...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Rtds in Portugal

    May 2021

    In line with general trends for the alcoholic drinks market, RTD sales were severely impacted by on-trade restrictions and lockdowns during 2020. As spirit-based RTDs are more heavily skewed towards the on-trade, this small category lost almost half ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Beer in Portugal

    May 2021

    The on-trade is generally a very important channel for beer and one which offers the most added value. It was also the channel to have suffered the most from the global pandemic witnessing a steep contraction in volume sales. While home consumption ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Spirits in Portugal

    May 2021

    With restrictions imposed on the on-trade and the decimation of the tourist industry due to COVID-19, the spirits category was hit hard in 2020, with sales via the off-trade being unable to compensate for on-trade losses. There were two very ...

    US$990
    Add to cart View details
    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    May 2021

    Having recorded healthy growth rates over the historic period, sportswear sales in Western Europe went into reverse in 2020, impacted by Coronavirus (COVID-19) and the measures implemented to contain its spread. These included, at times, gym closures...

    US$1,325
    Add to cart View details
    Country Report

    Country Report

    Fragrances in Portugal

    Apr 2021

    Fragrances was the most negatively impacted category by the COVID-19 pandemic in the beauty and personal care market in 2020. According to industry players, over 90% of consumers of beauty and personal care products stopped using fragrances during ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Colour Cosmetics in Portugal

    Apr 2021

    Colour cosmetics was heavily negatively impacted by the pandemic in 2020. Lockdown, home seclusion and growth in the numbers of people working from home negated the need to wear make-up with appearance becoming much less important as a consequence. ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Hair Care in Portugal

    Apr 2021

    Hair care sales experienced a mild contraction in 2020 overall, although the performance across the category varied markedly. Basic products such as conditioners and treatments remained quite stable, while demand for colourants soared. However, home ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Sun Care in Portugal

    Apr 2021

    Sun care was heavily impacted by the COVID-19 pandemic and the subsequent decimation in tourism. In 2020, sun care advertising and promotional campaigns started as late as June, while in previous years they generally began at the end of ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Beauty and Personal Care in Portugal

    Apr 2021

    The beauty and personal care market experienced a decline in 2020 with a significant drop in Q2 due to the imposition of lockdown. While the market began to show signs of recovery in Q4, this was not enough to offset earlier losses. Within beauty and...

    US$2,650
    Add to cart View details
    Country Report

    Country Report

    Skin Care in Portugal

    Apr 2021

    Skin care witnessed a contraction in value sales in 2020. All categories declined during lockdown during March and April. Moreover, when doing their shopping, Portuguese consumers opted to focus on essential products, with skin care products falling ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Premium Beauty and Personal Care in Portugal

    Apr 2021

    Premium beauty and personal care was drastically impacted by the pandemic with prestige beauty and personal care being particularly damaged. This is because prestige brands are mainly sold through beauty specialist retailers that were forced to close...

    US$990
    Add to cart View details

    Market Research Solutions

    Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

    Learn More