Portugal

A more positive economic landscape with a decline in unemployment rates and the lifting of COVID-19 restrictions boosted debit cards transactions in early 2022. The value per transaction saw a small decline, with this being largely driven by private…

Consumer credit continues to recover in 2022 after the strong decline witnessed in 2020 following the outbreak of COVID-19. Nonetheless, economic instability is slowing down new contacts and limiting contracted amounts as consumers are being advised…

Consumer health registered accelerated growth in current value terms in 2022, underpinned by a return to pre-pandemic lifestyles, following the easing of restrictions imposed by the COVID-19 pandemic. Participation in sport, exercise and other…

Inbound arrivals to Portugal plunged by more than three quarters during 2020 due to COVID-19 restrictions, and although they began to recover during subsequent years, the number of trips stood at less than two thirds of its 2019 level in 2022. During…

2022 was a more optimistic for ice cream in retail volume and current value terms, with consumption levels moving closer towards pre-pandemic levels, which should be achieved in 2023. Foodservice saw another year of double-digit volume growth rate as…

There was a slight recovery in wine in 2021 due to strong volume sales in the off-trade, which saw another positive year of trading. The on-trade performed below expectations as it was still affected by pandemic restrictions in some periods of 2021.…

RTDs is the smallest alcoholic drinks category in Portugal, but is also one of the most dynamic which has enabled it to recover more quickly and see solid volume sales growth in both channels. The launch of hard seltzers, new launches in…

Skin care registered declines in 2020 during the first year of the pandemic, when restrictions implemented to control the spread of the virus were the most stringent and negatively impacted many beauty and personal care categories, including skin…

Womenswear sales fell sharply in 2020, the first year of the COVID-19 crisis. In 2021, after the steep decline of the previous year, the category did not recover as quickly as expected. In fact, 2021 saw a new lockdown in Portugal in January,…

As was the case for many apparel categories, jeans saw sales decline significantly in 2020. A rapid rise in sales was, therefore, expected for 2021, as it was assumed that the easing of COVID-19 related restrictions would drive the beginnings of…

Offering an interest-free repayment period and other added features, credit cards continue to limit the demand for charge cards in Portugal, with only a small number of issuers being present in the market. The category is comprised entirely of…

After two years of growth, supported by the general shift in consumption from out-of-home to in-home during the COVID-19 crisis, concentrates is set to see sales decline again in 2022, both in volume and value. With restrictions lifted and consumers…

Foodservice sales of coffee have seen a strong recovery in 2022 after a poor showing in 2021 characterised by new confinement measures at the beginning of the year. As the on-trade channel recovers this has had a knock-on effect on the off-trade…

The consumption of olive oil is increasing and it is expected that it will continue to grow in the forecast period, although at lower rates. The shortage of sunflower oil, in part due to Russia's invasion of Ukraine, has increased demand for olive…

Dietary supplements continued to register strong retail growth in current value terms in 2022, as the lingering effects of the COVID-19 pandemic supported an enduring consumer interest in health prevention. Herbal/traditional dietary supplements…

The number of people travelling by air more than doubled during 2022 but remained well below its pre-pandemic peak. The positive impact of the easing of COVID-19 restrictions was partly offset by rising fuel costs and elevated inflation more…

Headphones remains a dynamic category in 2022, despite the strong growth registered also in previous years. The rate of growth in headphones accelerated sharply during 2020, as COVID-19 restrictions led to a huge number of people working or studying…

There is a visible difference in terms of value performance versus volume in consumer electronics in Portugal in 2022. Following positive sales seen across many categories in 2021, as periods of home seclusion and restrictions still lingered from the…

Dog owners are increasingly willing to invest in higher quality dog foods that support the health and wellbeing of their pets. There is a strong emphasis on more natural and personalised premium dog foods which is driving current value growth. Royal…

Depilatories was one of the few categories to register positive growth in 2020 which continued to grow in 2021. In 2020, the closure of beauty salons meant that Portuguese women had no choice but to perform depilation at home. When the salons…