Portugal
Portugal StatisticsConsumer Lifestyles in PortugalPortugal Country BriefingsFuture Demographics: Portugal in 2030
Country Report
Air Care in Portugal
Feb 2019
Air care sales rose only slightly in current terms in 2018, as manufacturers continue to struggle to boost sales. This is mainly related to the difficulty in attracting new consumers to the category, and above all in maintaining frequency of ...
Country Report
Bleach in Portugal
Feb 2019
Traditional bleach use continues to decline. This is a result of younger consumers moving to more task-specific, innovative and convenient cleaning products, and also the fact that manufacturers are trying to compensate for traditional bleach use ...
Country Report
Dishwashing in Portugal
Feb 2019
Despite strong promotional activity, which had a direct impact on prices, category value sales grew in 2018, as they benefited from penetration growth of automatic dishwashers, boosted by new construction and house refurbishments. Also, increased ...
Country Report
Home Insecticides in Portugal
Feb 2019
Mosquitoes and flies are prevalent in Portugal, which has a positive impact on sales of home insecticides. The prevailing weather conditions are a key factor in category performance each year. The wet spring registered in 2018, and the late but very ...
Country Report
Laundry Care in Portugal
Feb 2019
Laundry care recorded a positive performance in 2018, benefiting from an optimistic economic context and consumers growing income. This stimulated manufacturers’ investment in enlarging their portfolios and launching more premium and sophisticated ...
Country Report
Home Care in Portugal
Feb 2019
Home care saw a positive performance in 2018, recording a slight increase in sales when compared with 2017. This performance is explained by a better economic context, but above all retailers’ and international manufacturers’ dynamism. Well-known ...
Country Report
Polishes in Portugal
Feb 2019
In 2018, polishes maintained the declining trend seen in 2017, across all categories. Changing lifestyles are leading consumers to choose more practical and simpler to clean materials for furniture and floors,...
Country Report
Surface Care in Portugal
Feb 2019
Surface care recorded growth in 2018, with home care wipes and floor cleaning systems being particularly dynamic. The low level of maturity of the category when compared with other home care categories, together with investment by leading players, ...
Country Report
Toilet Care in Portugal
Feb 2019
Toilet care recorded healthy growth in the latter part of the review period, owing to a larger product offer, supported by communication and greater exposure in retailers, along with strong promotional activity. Because of investment in toilet care ...
Country Report
Air Treatment Products in Portugal
Feb 2019
Ongoing growth in the Portuguese economy, declining unemployment and the boom in tourist demand brought strong dynamism to real estate in 2018. New construction and house refurbishment projects had a positive impact on air treatment products, ...
Country Report
Dishwashers in Portugal
Feb 2019
Rising consumer confidence, sustained by continuous declines in unemployment, the economic recovery and growing availability of private credit helped support retail volume and value growth of dishwashers in 2018. Growing urbanisation and the large ...
Country Report
Food Preparation Appliances in Portugal
Feb 2019
The health and convenience trends remained important drivers in food preparation appliances in 2018. This was visible in the performance of juice extractors, with slow juicers standing out, which, albeit from a small base, continue to attract ...
Country Report
Home Laundry Appliances in Portugal
Feb 2019
Major appliances are heavily dependent on the economic environment, due to the high level of investment required. Home laundry appliances benefited from the positive economic momentum in 2018, which, together with strong communication campaigns by ...
Country Report
Large Cooking Appliances in Portugal
Feb 2019
Large cooking appliances was supported by the new construction and house refurbishment trends, boosted by significant demand from tourists, as well as from those of different nationalities wishing to live in the country after retiring or seeking to ...
Country Report
Microwaves in Portugal
Feb 2019
The positive economic context and development of microwaves through the launch of more sophisticated models with increased functionality on the one hand and a wide option of brands offering basic models for prices between EUR50 and EUR60 led to a ...
Country Report
Consumer Appliances in Portugal
Feb 2019
The consumer appliances market remained positive in 2018, with retail value growth slightly higher than that of retail volume. Together with ongoing promotional activity, manufacturers continued to invest in innovation, particularly in major ...
Country Report
Personal Care Appliances in Portugal
Feb 2019
Personal care appliances recorded strong retail volume growth in 2018, a result of a number of factors. The Portuguese are increasingly concerned about their appearance and are willing to invest in products which help maintain it. Intense competition...
Country Report
Refrigeration Appliances in Portugal
Feb 2019
In 2018 the positive economic environment and growth in new construction and home refurbishments resulted in a positive performance for refrigeration appliances. As these products represent a significant cost to families, given average income levels,...
Country Report
Small Cooking Appliances in Portugal
Feb 2019
Small cooking appliances continued to benefit from the global trend of health awareness and home-cooked meals in 2018. Breakfast-related categories such as kettles, as well as coffee machines, electric grills and electric steamers performed well in ...
Country Report
Vacuum Cleaners in Portugal
Feb 2019
Vacuum cleaners maintained its positive performance in 2018, as manufacturers expanded their offer with more energy efficiency products, together with heavy investment in communication and innovation. More powerful and convenient models and increased...
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