Portugal
Portugal StatisticsConsumer Lifestyles in PortugalPortugal Country BriefingsFuture Demographics: Portugal in 2030
Country Report
Air Treatment Products in Portugal
Feb 2019
Ongoing growth in the Portuguese economy, declining unemployment and the boom in tourist demand brought strong dynamism to real estate in 2018. New construction and house refurbishment projects had a positive impact on air treatment products, ...
Country Report
Dishwashers in Portugal
Feb 2019
Rising consumer confidence, sustained by continuous declines in unemployment, the economic recovery and growing availability of private credit helped support retail volume and value growth of dishwashers in 2018. Growing urbanisation and the large ...
Country Report
Food Preparation Appliances in Portugal
Feb 2019
The health and convenience trends remained important drivers in food preparation appliances in 2018. This was visible in the performance of juice extractors, with slow juicers standing out, which, albeit from a small base, continue to attract ...
Country Report
Home Laundry Appliances in Portugal
Feb 2019
Major appliances are heavily dependent on the economic environment, due to the high level of investment required. Home laundry appliances benefited from the positive economic momentum in 2018, which, together with strong communication campaigns by ...
Country Report
Large Cooking Appliances in Portugal
Feb 2019
Large cooking appliances was supported by the new construction and house refurbishment trends, boosted by significant demand from tourists, as well as from those of different nationalities wishing to live in the country after retiring or seeking to ...
Country Report
Microwaves in Portugal
Feb 2019
The positive economic context and development of microwaves through the launch of more sophisticated models with increased functionality on the one hand and a wide option of brands offering basic models for prices between EUR50 and EUR60 led to a ...
Country Report
Consumer Appliances in Portugal
Feb 2019
The consumer appliances market remained positive in 2018, with retail value growth slightly higher than that of retail volume. Together with ongoing promotional activity, manufacturers continued to invest in innovation, particularly in major ...
Country Report
Personal Care Appliances in Portugal
Feb 2019
Personal care appliances recorded strong retail volume growth in 2018, a result of a number of factors. The Portuguese are increasingly concerned about their appearance and are willing to invest in products which help maintain it. Intense competition...
Country Report
Refrigeration Appliances in Portugal
Feb 2019
In 2018 the positive economic environment and growth in new construction and home refurbishments resulted in a positive performance for refrigeration appliances. As these products represent a significant cost to families, given average income levels,...
Country Report
Small Cooking Appliances in Portugal
Feb 2019
Small cooking appliances continued to benefit from the global trend of health awareness and home-cooked meals in 2018. Breakfast-related categories such as kettles, as well as coffee machines, electric grills and electric steamers performed well in ...
Country Report
Vacuum Cleaners in Portugal
Feb 2019
Vacuum cleaners maintained its positive performance in 2018, as manufacturers expanded their offer with more energy efficiency products, together with heavy investment in communication and innovation. More powerful and convenient models and increased...
Country Report
Analgesics in Portugal
Feb 2019
Portuguese consumers have been opting for stronger products, with this trend expected to continue over the forecast period. In an area reaching saturation, consumers are looking for faster and more efficient formulas. This represents a major ...
Country Report
Cough, Cold and Allergy (Hay Fever) Remedies in Portugal
Feb 2019
The 2017/18 winter came very late and was very weak. Therefore, flu prevalence was low, limiting demand for cough, cold and allergy (hay fever). Over the forecast period, flu and cold prevalence is expected to continue to shape sales. In years with ...
Country Report
Dermatologicals in Portugal
Feb 2019
In 2018, growing awareness and consumer knowledge had a positive impact on dermatologicals sales in Portugal. Consumers are becoming more and more aware of skin issues and the symptoms of some specific problems. Therefore, they are becoming more ...
Country Report
Dietary Supplements in Portugal
Feb 2019
Portuguese consumers are becoming more and more aware of health issues related to their diet and more informed about what their body needs and what is a balanced and nutritive diet. This is having a negative impact on many dietary supplements areas ...
Country Report
Digestive Remedies in Portugal
Feb 2019
There is a current trend in Portugal whereby consumers are opting for healthier diets and lifestyles. On the other hand, many other consumers are leading ever busier and more stressful lives. Many Portuguese people are therefore increasingly eating ...
Country Report
Eye Care in Portugal
Feb 2019
The eye health of many Portuguese consumers is being affected by elements of modern life. The main negative factor is the intensifying usage of electronic devices from an early age, particularly in artificial light. With ongoing digitalisation at ...
Country Report
Herbal/Traditional Products in Portugal
Feb 2019
Herbal/traditional products represent a niche area in Portugal, only having a strong presence in a few segments. Portuguese consumers prefer standard consumer health products, which are perceived as being more effective and offering quicker results. ...
Country Report
NRT Smoking Cessation Aids in Portugal
Feb 2019
The main factor driving sales of NRT smoking cessation aids is the rising number of smokers who wish to quit. This is attributable to the dynamic health and wellness trend. More and more consumers are becoming careful about their lifestyle and trying...
Country Report
Consumer Health in Portugal
Feb 2019
Consumer health value sales continued to increase in Portugal in 2018 thanks to a combination of factors. First, Portuguese consumers are increasingly becoming proactive regarding their health, with the growing focus on health and wellness boosting ...
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