Portugal

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Portugal StatisticsConsumer Lifestyles in PortugalPortugal Country BriefingsFuture Demographics: Portugal in 2030

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    Analgesics in Portugal

    Sep 2018

    Portuguese consumers have been opting for stronger products, with this trend expected to continue over the forecast period. In an area reaching saturation, consumers are looking for faster and more efficient formulas. This represents a major ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in Portugal

    Sep 2018

    The 2017/18 winter came very late and was very weak. Therefore, flu prevalence was low, limiting demand for cough, cold and allergy (hay fever). Over the forecast period, flu and cold prevalence is expected to continue to shape sales. In years with ...

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    Dermatologicals in Portugal

    Sep 2018

    In 2018, growing awareness and consumer knowledge had a positive impact on dermatologicals sales in Portugal. Consumers are becoming more and more aware of skin issues and the symptoms of some specific problems. Therefore, they are becoming more ...

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    Dietary Supplements in Portugal

    Sep 2018

    Portuguese consumers are becoming more and more aware of health issues related to their diet and more informed about what their body needs and what is a balanced and nutritive diet. This is having a negative impact on many dietary supplements areas ...

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    Digestive Remedies in Portugal

    Sep 2018

    There is a current trend in Portugal whereby consumers are opting for healthier diets and lifestyles. On the other hand, many other consumers are leading ever busier and more stressful lives. Many Portuguese people are therefore increasingly eating ...

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    Eye Care in Portugal

    Sep 2018

    The eye health of many Portuguese consumers is being affected by elements of modern life. The main negative factor is the intensifying usage of electronic devices from an early age, particularly in artificial light. With ongoing digitalisation at ...

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    Herbal/Traditional Products in Portugal

    Sep 2018

    Herbal/traditional products represent a niche area in Portugal, only having a strong presence in a few segments. Portuguese consumers prefer standard consumer health products, which are perceived as being more effective and offering quicker results. ...

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    NRT Smoking Cessation Aids in Portugal

    Sep 2018

    The main factor driving sales of NRT smoking cessation aids is the rising number of smokers who wish to quit. This is attributable to the dynamic health and wellness trend. More and more consumers are becoming careful about their lifestyle and trying...

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    Consumer Health in Portugal

    Sep 2018

    Consumer health value sales continued to increase in Portugal in 2018 thanks to a combination of factors. First, Portuguese consumers are increasingly becoming proactive regarding their health, with the growing focus on health and wellness boosting ...

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    Paediatric Consumer Health in Portugal

    Sep 2018

    In 2018, paediatric consumer health registered positive growth thanks to the strong performance of paediatric vitamins and dietary supplements and paediatric dermatologicals in particular. Nevertheless, over the forecast period, the area is expected ...

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    Sleep Aids in Portugal

    Sep 2018

    A growing number of Portuguese consumers are suffering from sleep disturbances due to busy, mentally exhausting and stressful lifestyles. Working hours, for instance, tend to be less defined, often including sessions late into the evening. Therefore,...

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    Sports Nutrition in Portugal

    Sep 2018

    Historically, sport nutrition has targeted the niche of bodybuilders and athletes. However, a growing number of consumers are now following healthy lifestyle trends. As a result, the number of Portuguese people practising sports increased over the ...

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    Vitamins in Portugal

    Sep 2018

    A growing number of Portuguese consumers are taking an increasingly proactive approach to their health and seeking to improve underlying conditions, rather than merely treating symptoms. In 2016-17 and during late winter 2018, flu rates were quite ...

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    Weight Management and Wellbeing in Portugal

    Sep 2018

    According to the Portuguese Society for the Study of Obesity, some 22% of the Portuguese population was obese in 2018. In addition, according to the World Health Organisation, Portugal is one of five countries with the highest rate of obesity among ...

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    Wound Care in Portugal

    Sep 2018

    Wound care is a mature area in Portugal, with limited innovation and low interest among consumers. Most households already stock basic wound care products such as sticking plasters and purchase other items when needed. Moreover, Portuguese consumers ...

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    Car Rental (Destination) in Portugal

    Sep 2018

    The car rental competitive landscape has not seen major change over the years and only minor brand acquisitions by major groups have been the most visible changes in the category. In 2018, Europcar Portugal maintained the leading position it had held...

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    Airlines in Portugal

    Sep 2018

    The importance of increasing the capacity of Lisbon Airport has been evident for several years and the project almost got going in 2008 when the government started construction work in the Alcochete area. Nevertheless, an environmental challenge ...

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    Lodging in Portugal

    Sep 2018

    In recent years, Portugal has received significant help in the development of travel and tourism with lodging being extremely targeted. Portugal 2020 is the action plan created in 2015 setting out investment objectives and priorities for national ...

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    Online Travel Sales and Intermediaries in Portugal

    Sep 2018

    If on the one hand the current incoming flows have been enabling travel to expand at an outstanding pace in Portugal, the recent economic improvement witnessed in the country has also underpinned the evolution of outbound flows. After a difficult ...

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    Travel in Portugal

    Sep 2018

    Portuguese travel and tourism is currently witnessing an extremely optimistic period marked by dynamic category performances based on intense investment policies. This healthy situation has been triggered by increasing international visibility and ...

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