Portugal

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Portugal StatisticsConsumer Lifestyles in PortugalPortugal Country BriefingsFuture Demographics: Portugal in 2030

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    Retail Tissue in Portugal

    Jun 2020

    Portugal’s economy continued to perform well at the end of the review period with GDP growth and declining unemployment. As a result, consumer confidence continued to improve in 2019 with disposable income on the rise, with this encouraging spending ...

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    Country Report

    Country Report

    Wipes in Portugal

    Jun 2020

    Although the market continues to present opportunities in categories such as moist toilet wipes, intimate wipes, facial cleansing wipes and general purpose wipes, baby wipes continued to account for most sales of wipes in Portugal. Consumers use such...

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    Country Report

    Country Report

    Tissue and Hygiene in Portugal

    Jun 2020

    COVID-19’s impact on retail tissue and hygiene in Portugal will be mixed in 2020. Some categories such as sanitary protection and nappies/diapers/pants will see little change due to their essential nature, while other products such as retail tissue ...

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    Country Report

    Country Report

    Sanitary Protection in Portugal

    Jun 2020

    Sanitary protection stagnated in 2019 with only a slight increase in current value terms. The ageing population, together with an increasing number of women choosing contraceptive methods that diminish or eliminate menstruation, continued to affect ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Portugal

    Jun 2020

    Portugal has one of the lowest birth rates in the European Union, with no significant prospects of this changing in the future. This is the biggest challenge that manufacturers of nappies/diapers/pants face. Nonetheless, nappies/diapers/pants ...

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    Country Report

    Country Report

    Retail Adult Incontinence in Portugal

    Jun 2020

    Retail adult incontinence was the most dynamic area of tissue and hygiene in 2019 in current value terms. The category continued to benefit from the country’s ageing population, with the elderly being the most likely to suffer from incontinence. The ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Portugal

    Jun 2020

    Away-from-home tissue saw strong growth in current value terms in 2019 with the category continuing to benefit from Portugal’s rapidly expanding tourism industry and growing demand for retail and foodservice among locals thanks to the country’s ...

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    Country Report

    Country Report

    Pet Care in Portugal

    May 2020

    Pet care continued to record healthy growth in current value and retail volume terms in 2020. While Portugal’s population continued to decline in 2020, the pet population continued to rise. This was partly due to the growing number of smaller single-...

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    Country Report

    Country Report

    Pet Products in Portugal

    May 2020

    The pet humanisation trend is driving sales of pet accessories in Portugal as owners look to build closer bonds with their pets. Toys, shampoos and toiletry products, cat scratch posts, comfortable and sophisticated pet bedding, animal storage and ...

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    Country Report

    Country Report

    Cat Food in Portugal

    May 2020

    The number of households owning a cat continued to rise in 2020. Although the human population in Portugal is in decline there is still a growing number of households, which is down to an increase in the number of single- and two person households. ...

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    Country Report

    Country Report

    Dog Food in Portugal

    May 2020

    Consumers in Portugal are becoming increasingly aware of the dietary needs of their dogs and as such are showing a growing willingness to invest in higher quality options. This has resulted in an ongoing shift towards mid-priced and premium wet and ...

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    Country Report

    Country Report

    Other Pet Food in Portugal

    May 2020

    Interest in other pets is falling in Portugal as they are seen as lacking the same emotional and companionship benefits as cats and dogs, while some also require more equipment and maintenance, such as cleaning cages and tanks. Furthermore, the ...

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    Country Briefing

    Country Briefing

    Households: Portugal

    May 2020

    Portugal was among the least urbanised countries in Western Europe in 2019. However, it is expected to witness the highest urbanisation rate regionally over the 2020-2040 period. Urbanisation, coupled with rising tertiary education enrolment, delays ...

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    Country Profile

    Country Profile

    Portugal: Country Profile

    May 2020

    Portugal’s economic outlook will cool slightly in 2019. The moderation reflects a less supportive external environment, particularly in the euro area, and moderating growth in domestic demand. Nevertheless, growth in Spain, Portugal’s main trading ...

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    Country Briefing

    Country Briefing

    Sustainability: Portugal

    Apr 2020

    Portugal is successfully expanding renewables and curbing emissions, yet struggles with the effects of global warming. The country faces intensifying wildfires which are devastating to the forest ecosystem. Severe droughts hinder agricultural yields,...

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    Country Report

    Country Report

    Consumer Foodservice By Location in Portugal

    Apr 2020

    Stand-alone locations continued to dominate consumer foodservice with strong growth in 2019. These locations are attracting new players on an almost daily basis, including the opening of new concepts which have contributed greatly to the ...

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    Country Report

    Country Report

    Full-Service Restaurants in Portugal

    Apr 2020

    With Portuguese consumers eating out more often after a period of constraint and as tourist flows increase, full-service restaurants continued to enjoy higher sales in 2019. More demanding consumers are challenging players to innovate in a channel ...

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    Country Report

    Country Report

    Self-Service Cafeterias in Portugal

    Apr 2020

    Self-service cafeterias has low penetration in Portugal compared to other consumer foodservice channels. The large number of outlets and strong competition offered by limited-service and full-service restaurants have limited its growth potential and ...

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    Country Report

    Country Report

    Street Stalls/Kiosks in Portugal

    Apr 2020

    Street stalls/kiosks recorded strong growth in value sales and the numbers of outlets and transactions in 2019 and this dynamism is predicted to continue over the forecast period due to the investment in and development of street food concepts. In ...

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    Country Report

    Country Report

    Limited-Service Restaurants in Portugal

    Apr 2020

    The expansion of home delivery services positively supported the performance of limited-service restaurants in 2019, fuelling sales of both the largest and smaller players, driving a substantial increase the number of potential customers. The H3 and ...

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