Portugal

Demand for chocolate confectionery in Portugal continued to grow in 2022, albeit at a slower pace in retail volume terms when compared to 2021. The pandemic and subsequent lockdown had seen consumers turn to small indulgences during an anxious and…

Despite further restrictions created by COVID-19, alcoholic drinks made a steady recovery in 2021 largely due to a resurgence in the on-trade in the second half of the year. High vaccination levels and a long, hot summer helped the on-trade to…

Pet care products are seeing steady retail volume and current value sales growth in 2022 in line with rising pet ownership of dogs and cats. Although interest in other pets such as birds and fish is largely stagnant it is not having an adverse impact…

Demand for oral care in Portugal is relatively inelastic as these items are perceived as essential in everyday hygiene routines. Therefore, oral care was not severely impacted by the pandemic in Portugal and only registered a negligible decline in…

Sportswear was negatively impacted by the COVID-19 crisis in 2020, registering a significant decline in volume and value sales. In reaction, it registered positive growth in 2021. Nevertheless, over those two years, the category was less impacted…

Demand for tea through foodservice is set to increase in 2021 following a steep decline the previous year due to a notable switch towards home consumption in response to the pandemic. Nevertheless, the lockdown implemented at the start of 2021…

Overall, sugar confectionery was unable to capitalise on the home seclusion trend in 2020 and 2021 as a result of the pandemic-induced lockdown, even as children spent longer periods of time at home due to school closures. Indeed, during the COVID-19…

Tobacco sales in Portugal somewhat recovered after the decline recorded in 2020. Despite further lockdown periods during the year, restrictions eased in the latter months of 2021 resulting in consumers socialising more. Given that many consumers,…

After a sharp decline in 2020, the spirits category managed to recover part of its volume sales loss, but totals were still far from the pre-pandemic levels. As with beer and wine, the spirits category is highly dependent on the on-trade. Despite…

Beer saw a recovery in volume sales in 2021 as on-trade restrictions subsided in the second half of the year. The rebound in tourism and a long, hot summer saw more people socialising, travelling and doing outdoor activities away from the home…

Colour cosmetics was one of the best performing beauty and personal care categories prior to the emergence of the pandemic. It is not a mature category in Portugal, with demand increasingly influenced by social media platforms. This trend had a…

Wipes remained a dynamic market in Portugal in both personal and home care wipes in 2021, with growth in the latter category remaining particularly strong. The need for strict hygiene and increased cleaning to help stop the spread of COVID-19…

Following a period of successive drops in sales, homeshopping saw sales increase for the first time in years in 2020. The restrictions as a result of the pandemic and the consequent increase in the number of consumers spending time at home boosted…

Boosted by pandemic restrictions whereby proximity stores gained prominence in line with greater demand for at-home consumption, and a greater focus among the Portuguese to support local neighbourhoods or bairros, convenience stores recorded…

Free from packaged food maintained strong growth in 2021. Despite the impact of the COVID-19 pandemic in terms of economic uncertainty, consumers with food intolerances continued to require free from food. Diets focused on plant-based products in…

Growth in wearable electronics is being driven by strong sales in activity watches and smart wearables//watches. This is supported by ongoing developments in technology, a wider range of available brands and models, and affordably priced lines.…

Following positive sales in 2021, mobile phones are showing a decline in 2022. This is attributed to financial insecurity caused by rising inflation, further accelerated by the Ukraine-Russia war, along with exponential growth in energy costs and the…

The end of pandemic restrictions resulted in a strong recovery for tourism and tourism-based demands, as consumers sought to make up for a two-year hiatus in travel. This, in turn, resulted in positive sales for digital cameras after the declines…

According to the National Authority for Communication (ANACOM), the number of consumers with streaming services such as Netflix or Amazon Prime more than doubled during the time of the pandemic. This increase in new accounts resulted in Portugal…

With the major exceptions of salon professional hair care and styling agents, demand for hair care was not as significantly impacted by the pandemic and subsequent restrictions in 2020 compared to some categories. The strong performance of…