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Portugal

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Portugal StatisticsConsumer Lifestyles in PortugalPortugal Country BriefingsFuture Demographics: Portugal in 2030

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    Country Report

    Country Report

    Small Cooking Appliances in Portugal

    Jan 2020

    In 2019 health is one of the biggest drivers for small cooking appliances. The health and wellness trend is booming globally, and Portuguese consumers are becoming more aware of health issues and their connection with food and nutrition. Home food ...

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    Country Report

    Country Report

    Personal Care Appliances in Portugal

    Jan 2020

    Personal care performance was hindered by a decline in shaving amongst consumers in 2019. As beards are still considered to be in vogue, men are turning to beard trimmers in place of shavers. Depilators and epilators also continue to decline, still ...

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    Country Report

    Country Report

    Refrigeration Appliances in Portugal

    Jan 2020

    A buoyant economy and growth in new construction and home refurbishments continues to contribute to the positive performance of refrigeration appliances in 2019. Given average household income levels in Portugal, these products represent a high cost ...

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    Country Report

    Country Report

    Home Laundry Appliances in Portugal

    Jan 2020

    As economic optimism encourages building upgrades and modernisation, with willingness to spend more on refurbishments, replacement purchases of home laundry appliances continue to support sales. The impact is greater on built-in home laundry ...

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    Country Report

    Country Report

    Large Cooking Appliances in Portugal

    Jan 2020

    Construction and home refurbishments during an economic upswing continue to result in the growth of large cooking appliances in Portugal. The progression of renovations and more building is boosted by significant demand from tourists, and from ...

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    Country Report

    Country Report

    Air Treatment Products in Portugal

    Jan 2020

    2019 was a good year for both heating and cooling appliances, representing a welcome bounce back from 2018 when the atypically cooler summer negatively affected the growth of cooling fans. Purchases of cooling fans, thanks to their portability, are ...

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    Country Report

    Country Report

    Microwaves in Portugal

    Jan 2020

    In a positive economic context, with local construction on the rise and existing homes upgrading to more convenient and sophisticated options for their kitchens, microwaves’ growth continues in 2019 though at a slower rate than during the review ...

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    Country Report

    Country Report

    Food Preparation Appliances in Portugal

    Jan 2020

    Food processors continue to be a popular purchase, although volume sales saw a slight decline in 2019. Brands and retailers maintain consumer interest by focusing on product demonstrations in stores and with promotions and campaigns that coincide ...

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    Country Report

    Country Report

    Dishwashers in Portugal

    Jan 2020

    Portugal’s economic recovery and the decline in unemployment have given rise to renewed consumer confidence, which along with greater availability of private credit has been particularly good for sales of dishwashers. Portuguese consumers are ...

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    Country Report

    Country Report

    Vacuum Cleaners in Portugal

    Jan 2020

    Vacuum cleaners continued to grow in 2019, although the rate of volume sales is slowing down and expected to continue to slow over the forecast period. Manufacturers have expanded their ranges of products, most notably with more energy-efficient ...

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    Country Report

    Country Report

    Consumer Appliances in Portugal

    Jan 2020

    Portugal’s sustained positive economic outlook continues to inspire consumer confidence. A new wave of construction prompts more home renovation and refurbishment projects, encouraging investment in domestic appliances. Consumer appliances showed ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Portugal

    Jan 2020

    Portugal’s economy has benefited from solid employment and increasing exports. However, productivity levels remain a challenge and are constrained by limited innovation. Nevertheless, a vibrant tourism sector could add to economic progress over the ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Portugal

    Dec 2019

    Portugal is attractive to investors due to its stable economic growth and strong private consumption. In addition, improving financial stability, good infrastructure and growing investment in communications and innovation are also set to boost the ...

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    Country Briefing

    Country Briefing

    Sustainability: Portugal

    Dec 2019

    Forest-rich Portugal shows success in emissions reduction. The government stimulates the shift to renewables and e-mobility, aiming to be carbon-neutral by 2050. Global warming results in rising temperatures, more frequent droughts, heat waves and ...

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    Strategy Briefing

    Strategy Briefing

    Menswear in Western Europe

    Dec 2019

    Western Europe remained the third largest menswear market in 2018, but saw sales decline in value over the review period. Sales were dragged down by the continued trend for fast fashion and more casual dress codes in the region, which restricted ...

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    Country Report

    Country Report

    Packaged Food in Portugal

    Dec 2019

    Stable demand for packaged food in Portugal was supported by a number of factors including a positive economy which led to increasing disposable incomes and a rise in consumer confidence, encouraging some level of premiumisation as the population ...

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    Country Report

    Country Report

    Soft Drinks in Portugal

    Dec 2019

    In 2019, soft drinks continued to enjoy strong off-trade value growth in Portugal, as players in most categories adjusted to the sugar tax and responded forcefully to health and wellness trends by offering a plethora of new reduced- or zero-sugar ...

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    Country Report

    Country Report

    Juice in Portugal

    Dec 2019

    Juice drinks (up to 24% juice) continues to be the most negatively impacted by the sugar tax and the health and wellness trend in Portugal, as the category suffered negative growth percentages in both volume and value in 2019. All other juice ...

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    Country Report

    Country Report

    Bottled Water in Portugal

    Dec 2019

    Bottled water continued to show momentum in 2019, although volume growth decelerated in 2019 compared to the previous year. Value growth of bottled water overall was also slightly lower than growth in 2018; however, it continued to be very strong, ...

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    Country Report

    Country Report

    RTD Tea in Portugal

    Dec 2019

    After the sugar tax was introduced in 2017, and following the trend of changing consumer behaviour, the industry has been rapidly reducing sugar content in RTD tea products. Players continue to invest efforts in this direction and advertising the ...

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