Portugal

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Portugal StatisticsConsumer Lifestyles in PortugalPortugal Country BriefingsFuture Demographics: Portugal in 2030

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    Strategy Briefing

    Sportswear in Western Europe

    Jun 2019

    Supported by more casual dress codes and the spread of sport as a status symbol, sportswear in Western Europe is seeing significant value growth, despite fierce price competition. Rising per capita spending on versatile trainers and leggings is ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Portugal

    Jun 2019

    Portuguese birth rates and population aged 0-11 are expected to decline over the forecast period. This would represent a major structural threat to growth in volumes of baby and child-specific products. Nappy (diaper) rash treatments and baby and ...

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    Country Report

    Country Report

    Bath and Shower in Portugal

    Jun 2019

    Bath and shower is a mature category in Portugal with an already high brand presence. Moreover, bathing is becoming less and less popular in Portugal due to lack of time, space and in some cases, ecological preoccupation. Therefore, in order to pull ...

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    Country Report

    Country Report

    Colour Cosmetics in Portugal

    Jun 2019

    Traditionally, Portuguese colour cosmetics preferences are defined by fashion trends. Over the review period, social media dictated these fashion trends. Bloggers, YouTubers and Instagrammers have more and more influence on consumers’ behaviour, ...

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    Country Report

    Country Report

    Deodorants in Portugal

    Jun 2019

    Deodorants in Portugal saw slower growth in 2018 compared to the review period. Deodorants are bought all year long; nevertheless, the category is subject to seasonality with higher volume sales during summer. In 2018, the summer came late in ...

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    Country Report

    Country Report

    Depilatories in Portugal

    Jun 2019

    Depilatories is a seasonal category with sales recording volume boosts during summer season. In 2018, summer came late in Portugal ,which should have had a negative impact on the category. Nevertheless depilatories recorded both volume and value ...

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    Country Report

    Country Report

    Fragrances in Portugal

    Jun 2019

    Fragrances is expected to register significant retail value growth over the forecast period, meaning a substantial improvement compared to the review period. Over 2013-2018 the category continued to suffer from the economic crisis that affected ...

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    Country Report

    Country Report

    Hair Care in Portugal

    Jun 2019

    Shampoos, the biggest category of hair care, is a mature category posting stable growth. Nevertheless, hair care sales are expected to increase over the forecast period thanks to less mature sectors. Conditioners and treatments is set to register the...

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    Country Report

    Country Report

    Men's Grooming in Portugal

    Jun 2019

    Portuguese men are paying increasingly more attention to their appearance. Over the forecast period, this trend is predicted to positively affect all the categories of men’s grooming, except men’s shaving products. This would lead to an overall ...

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    Country Report

    Country Report

    Oral Care in Portugal

    Jun 2019

    Oral care is expected to record positive retail value growth over the forecast period. The category is set to benefit from rising awareness of the importance of prevention, with Portuguese consumers paying more attention to their teeth and oral ...

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    Country Report

    Country Report

    Beauty and Personal Care in Portugal

    Jun 2019

    In 2018, beauty and personal care in Portugal recorded growth in both volume and value terms. Portuguese consumers are increasingly giving importance to their appearance and image, particularly younger generations. Millennials and generation Z are ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Portugal

    Jun 2019

    Premium beauty and personal care is benefiting from the increasing polarisation of demand, towards both lower-end and super-premium brands. Private label players have been very dynamic in 2017/2018, responding to the demand for more affordable ...

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    Country Report

    Country Report

    Skin Care in Portugal

    Jun 2019

    Some consumers, particularly with lower purchasing power, used to see skin care products as not essential and quite expensive compared to their benefits. Nevertheless, Portuguese consumers are increasingly aware of the importance of taking care of ...

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    Country Report

    Country Report

    Sun Care in Portugal

    Jun 2019

    In 2018, sun care sales declined significantly. This decrease was due to the late arrival of the Portuguese summer. In June and July sales of sun care products were very weak, having a negative impact on the overall sales as this is a decline that ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Portugal

    Jun 2019

    Perception of the quality of mass products continues to improve, including for private label products. The presence of private label is set to continue to increase in the mass beauty and personal care category. Retailers invested a lot in 2018, ...

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    Strategy Briefing

    Strategy Briefing

    Small Appliances in Western Europe

    Jun 2019

    The pace of growth in small appliances is progressively slowing in Western Europe, impacted by growing degrees of maturity. Manufacturers are therefore focusing on value growth and the launch of upmarket innovations. Technologies related to ...

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    Country Report

    Country Report

    Cat Food in Portugal

    Jun 2019

    While wet cat food is a considerably smaller category than dry cat food, it continues to register rapid growth to close the gap on its more popular rival category. This is being driven largely by the premiumisation trend, with many owners ...

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    Country Report

    Country Report

    Dog Food in Portugal

    Jun 2019

    Portugal’s dog owners remain far more interested in feeding their canine pets dry food than wet due to habit, the belief that dry food is the best for their pets’ health, and the convenience and value that dry dog food offer. Dry dog food is also ...

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    Country Report

    Country Report

    Other Pet Food in Portugal

    Jun 2019

    With the numbers of reptiles and fish being kept as pets in decline and the small mammal pet population static, sales are declining in fish food and small mammal/reptile food, leaving bird food as the only other pet food category to record positive ...

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    Country Report

    Country Report

    Pet Care in Portugal

    Jun 2019

    Pet care registered strong sales growth in both volume and value terms in 2019 as the increasing numbers of households keeping dogs and cats as pets meant a wider consumer base for the leading players in pet food. Moreover, the shift towards more ...

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