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Portugal

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Portugal StatisticsConsumer Lifestyles in PortugalPortugal Country BriefingsFuture Demographics: Portugal in 2030

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    Country Report

    Country Report

    Mobility in Portugal

    Sep 2020

    The changing mobility landscape has a direct impact on consumer commuting, shopping and work patterns. Insights on the passenger car market, mass-transit, shared mobility and autonomous vehicles can help businesses examine how changing mobility ...

    US$250
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    Country Report

    Country Report

    Beer in Portugal

    Sep 2020

    After two record years in 2017 and 2018 and strong growth at the start of 2019, the beer market was again expected to post strong growth in 2019. Nevertheless, beer consumption in Portugal is still markedly seasonal and consumption during the summer ...

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    Country Report

    Country Report

    Spirits in Portugal

    Sep 2020

    Changing consumer preferences had a profound impact on the spirits category in 2019. Traditionally strong categories, with a higher ABV and associated with an ageing consumer base, such as brandy and cognac and aguardente, lost ground to products ...

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    Country Report

    Country Report

    Alcoholic Drinks in Portugal

    Sep 2020

    The decline in disposable income as a result of increasing unemployment and economic uncertainty, along with a dramatic fall in tourist inflows, a major market driver in the past few years, due to travel restrictions and lower expenditure during the ...

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    Country Report

    Country Report

    Cider/Perry in Portugal

    Sep 2020

    Cider/perry continued to attract millennials, female consumers and tourists in 2019 who appreciate its low ABV and sweet taste. The cider growth in recent years, leading the category from niche to the mainstream, is attracting attention. Ponte de ...

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    Country Report

    Country Report

    Wine in Portugal

    Sep 2020

    Increasing tourist inflows drove further growth of wine in 2019, with tourists willing to experiment and consume local wine, which is one of Portugal’s flagship products. Domestic private consumption was also on the rise in the year. Additionally, ...

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    Country Profile

    Country Profile

    Portugal: Country Profile

    Aug 2020

    Portugal’s economy will decline significantly in 2020. The slowdown reflects slower domestic demand due to Coronavirus (COVID-19) measures, and limitations in key trading partners, particularly in Europe. Investment will strengthen slightly, ...

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    Strategy Briefing

    Strategy Briefing

    Menswear in Western Europe

    Aug 2020

    Western Europe sees sales decline for menswear over the review period due macroeconomic challenges, aggressive competitive environment and weakened demand. Athleisure and casual clothing trends favour the cheapest categories, such as jeans and tops. ...

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    Country Report

    Country Report

    Tobacco in Portugal

    Aug 2020

    In 2020, the value growth of tobacco at constant 2019 prices is expected to see overall decline, as the modest impact of COVID-19. While the smoking habits of Portuguese consumers have not changed significantly as a result of home seclusion during ...

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    Country Report

    Country Report

    Cigarettes in Portugal

    Aug 2020

    The ongoing decline in smoking prevalence in Portugal in 2019 can be aligned with stricter enforcement of regulations, in particular in relation to smoking in public places. In addition, continuous tax increases and the growing popularity of ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Portugal

    Aug 2020

    Cigarillos saw strong growth in retail volume sales in Portugal in 2019. Anticipation of the ban on the sale of menthol-flavoured cigarettes and fine cut tobacco coming into effect from May 2020 in Portugal created opportunities for other categories ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Portugal

    Aug 2020

    E-vapour products continued to witness positive value growth in Portugal in 2019 although at a slower pace than the previous year due to a marked slowdown in the growth of maturing open vaping systems, the biggest category. Open vaping systems ...

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    Country Report

    Country Report

    Oral Care in Portugal

    Jul 2020

    Oral care recorded positive retail value growth of 2% in 2019, underpinned by rising awareness of the importance of prevention as consumers started to pay more attention to their teeth and oral hygiene. Increased concern over appearance also played a...

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    Country Report

    Country Report

    Skin Care in Portugal

    Jul 2020

    Skincare proved to be a fast growth category in 2019 with sales up by 3%. This was driven by rising concern among consumers about their appearance, and about the need to protect their skin from damaging external factors such as the sun and pollution....

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    Country Report

    Country Report

    Sun Care in Portugal

    Jul 2020

    Suncare sales showed dynamic recovery growth of 6% in 2019 following steep decline in 2018 as a result of poor summer weather conditions. However, 2019 sales failed to reach the levels seen in 2017 – the summer weather in 2019 was also poor, and ...

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    Country Report

    Country Report

    Bath and Shower in Portugal

    Jul 2020

    Bath and shower is a category threatened with stagnation due to its high penetration rate in Portuguese households. Manufacturers responded to this with a high rate of new product launches with a focus on new formulations, fragrances, textures and ...

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    Country Report

    Country Report

    Men's Grooming in Portugal

    Jul 2020

    Men’s grooming products recorded a slight increase in 2019, the product of continued increase in fragrances and skin care, and of continued decline in shaving products, led by the fashion for beards. Shaving products continued to fall back, and ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Portugal

    Jul 2020

    Mass beauty and personal care saw good sales growth of 2% in 2019. This was led by some polarisation, with more sophisticated, value added products launched in this price segment while price discounting also made the lower end of the mass market more...

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    Country Report

    Country Report

    Hair Care in Portugal

    Jul 2020

    Shampoos, the largest category of hair care, is a mature area undergoing slow decline. Despite this, overall hair care sales increased in 2019 thanks to growth in less mature sectors such as conditioners and treatments, colourants and salon ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Portugal

    Jul 2020

    2019 saw the premium segment show strong signs of recovery after several years of weakened sales. The economic crisis of the 2010s led to a shift in spending from premium to mass as consumers traded down to basic products. In 2019, the economy ...

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