Portugal

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Department Stores in Portugal

Mar 2022

Home confinement and remote working as a result of the pandemic in Portugal changed consumers’ behaviour in 2020. This was reflected in the performance of the dominant department store chain El Corte Inglés (in value sales terms). The retailer…

USD 1,195
Country Report

Surface Care in Portugal

Mar 2022

At the start of 2021 the Portuguese government implemented another lockdown to curb the spread of COVID-19 as the country experienced another wave of infections. However, consumers returned to out of home activities shortly thereafter and the uptake…

USD 1,195
Country Report

Wipes in Portugal

May 2022

Wipes remained a dynamic market in Portugal in both personal and home care wipes in 2021, with growth in the latter category remaining particularly strong. The need for strict hygiene and increased cleaning to help stop the spread of COVID-19…

USD 1,195
Country Report

Homeshopping in Portugal

Mar 2022

Following a period of successive drops in sales, homeshopping saw sales increase for the first time in years in 2020. The restrictions as a result of the pandemic and the consequent increase in the number of consumers spending time at home boosted…

USD 1,195
Country Report

Convenience Stores in Portugal

Mar 2022

Boosted by pandemic restrictions whereby proximity stores gained prominence in line with greater demand for at-home consumption, and a greater focus among the Portuguese to support local neighbourhoods or bairros, convenience stores recorded…

USD 1,195
Country Report

Free From in Portugal

Feb 2022

Free from packaged food maintained strong growth in 2021. Despite the impact of the COVID-19 pandemic in terms of economic uncertainty, consumers with food intolerances continued to require free from food. Diets focused on plant-based products in…

USD 990
Country Report

Consumer Foodservice in Portugal

Apr 2022

Consumer foodservice saw a massive decline in value sales in 2020. COVID-19 led to a lockdown and social distancing measures, forcing consumers to remain at home and limiting the activity of consumer foodservice establishments. Meanwhile, tourism…

USD 2,450
Country Report

Apparel Accessories in Portugal

Mar 2022

Face masks were booming in 2020. However, 2021 saw only “substitution” purchases, while Portuguese consumers increasingly used disposable face masks, which were more available than during the first stage of the pandemic and much cheaper. Moreover,…

USD 1,195
Country Report

Variety Stores in Portugal

Mar 2022

Driven mainly by small independent fixed price stores, usually referred to as “Loja dos 300” or Chinese-owned independent variety stores, variety stores witnessed a notable value sales decline in 2020. The Chinese-owned stores had already started to…

USD 1,195
Country Report

Hypermarkets in Portugal

Mar 2022

The notable slowdown in at-home consumption witnessed in 2021 once restrictions relaxed, and the gradual return to foodservice due to pent-up demand in Portugal, resulted in a marginal decline in value sales for hypermarkets. The channel had…

USD 1,195
Country Report

Polishes in Portugal

Mar 2022

Polishes continued to be the worst performer among home care products, registering both volume and current value decline in 2021, but the decline slowed when compared to 2020. This was mostly due to many consumers gradually returning to some sort of…

USD 1,195
Country Report

Laundry Care in Portugal

Mar 2022

Laundry care continued to see retail value sales growth in 2021 thanks to consumers enjoying more out of home activities and heightened hygiene concerns. Concentrated liquid detergents remained the largest laundry care category but is highly…

USD 1,195
Country Report

Home Insecticides in Portugal

Mar 2022

Home insecticides is mainly a seasonal, functional product and was therefore not directly related to the hygiene concerns consumers had regarding COVID-19 in 2020. The main driver of value sales each year is the size of the insect population.…

USD 1,195
Country Report

Dishwashing in Portugal

Mar 2022

Dishwashing was one of the top performers in home care in 2020, but sales growth slowed both in retail value and volume terms during 2021. Many consumers returned to work or started working from home and at the office, using a hybrid model. This…

USD 1,195
Country Report

Sportswear in Portugal

Mar 2022

Sportswear was negatively impacted by the COVID-19 crisis in 2020, registering a significant decline in volume and value sales. In reaction, it registered positive growth in 2021. Nevertheless, over those two years, the category was less impacted…

USD 1,195
Country Report

Warehouse Clubs in Portugal

Mar 2022

The warehouse club retailing concept was not present in Portugal at the end of the review period. The last version of a warehouse club available in the country was linked to small and independent grocery retailing associations, whereby consumers had…

USD 1,195
Country Report

Tea in Portugal

Jan 2022

Demand for tea through foodservice is set to increase in 2021 following a steep decline the previous year due to a notable switch towards home consumption in response to the pandemic. Nevertheless, the lockdown implemented at the start of 2021…

USD 1,195
Country Report

Sanitary Protection in Portugal

May 2022

As in light incontinence, the return to normality and busy lifestyles with consumers going out more and returning to offices and outdoor activities, resulted in category recovery in 2021. The more frequent replacement of both tampons and towels,…

USD 1,195
Country Report

Retail Tissue in Portugal

May 2022

More out of the home activities in 2021, with the return to work, eating out and other activities, resulted in a less dynamic performance of retail tissue in 2021 versus 2020. On the other hand, the continuous growth of more compact options in…

USD 1,195
Country Report

Hosiery in Portugal

Mar 2022

As with most apparel categories, hosiery felt the impact of the COVID-19 pandemic and the lockdowns of 2020 and 2021. Nevertheless, hosiery suffered less than many other categories. Generally requiring less refined consumer decision-making, hosiery…

USD 1,195
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