Portugal

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Strategy Briefing

Financial Cards and Payments in Western Europe

Nov 2021

The Coronavirus (COVID-19) has resulted in a significant speeding up in the move away from cash, as consumers and retailers tried to avoid handling it, particularly in the early days of the pandemic. This has therefore been providing strong impetus…

USD 1,325
Country Report

Vacuum Cleaners in Portugal

Nov 2021

Vacuum cleaners are expected to register lower volume growth in 2021, as with people spending less time at home, as society gradually opens up, homes are less in need of cleaning, However, vacuum cleaners are considered an essential product and there…

USD 990
Country Report

Small Cooking Appliances in Portugal

Nov 2021

Small cooking appliances is expected to see lower volume growth in 2021, as society opens up and less time is spent at home. The popularity of coffee machines continues and hard pods is expected to register the highest current volume growth, with…

USD 990
Country Report

Refrigeration Appliances in Portugal

Nov 2021

2020 was a bumper year for refrigeration appliances with double-digit volume growth, as with people confined to home for much of the year, they were prepared to spend any excess cash on refrigeration appliances and in fact refrigeration appliances…

USD 990
Country Report

Personal Care Appliances in Portugal

Nov 2021

Personal care is expected to register positive volume growth in 2021, though volume growth will be lower than 2020. Hair care appliances is the largest product area within personal care appliances and is expected to register the highest volume…

USD 990
Country Report

Microwaves in Portugal

Nov 2021

Though volume growth will be lower than in 2020, volume growth is still expected to be positive in 2021. Volume growth is expected to be supported by renewed construction activity in 2021, after the dramatic slump in 2020. Also, with consumers lives…

USD 990
Country Report

Large Cooking Appliances in Portugal

Nov 2021

While large cooking appliances registered healthy volume growth in 2020, it did not perform as well as other consumer appliances. All the same, in 2021, volume growth is again expected to be positive, as house and apartment building starts up again,…

USD 990
Country Report

Home Laundry Appliances in Portugal

Nov 2021

Home laundry appliances registered healthy volume growth in 2020, as with people confined to home, they were prepared to spend any excess money on home laundry appliances. Though the economy has hit hard by the pandemic, many people also managed to…

USD 990
Country Report

Food Preparation Appliances in Portugal

Nov 2021

Of all the products within consumer appliances, food preparation appliances registered the highest volume growth in 2021, as with people having more time on their hands due to lockdowns, they spend more time cooking and wanted appliances such as…

USD 990
Country Report

Dishwashers in Portugal

Nov 2021

Dishwashers benefitted from the lockdowns in 2020, as with people confined to home, they were prepared to spend any excess money on upgrading home appliances, including dishwashers. In 2021, volume growth will be lower though still positive, as…

USD 990
Country Report

Air Treatment Products in Portugal

Nov 2021

Air treatment products is expected to register positive volume growth, though lower growth than in 2020, as with society gradually opening up, and thus people spending less time at home and with more people working in the office again, there is less…

USD 990
Country Report

Store Cards in Portugal

Nov 2021

Store cards face high competition in Portugal, particularly from the credit cards category, limiting its potential to grow. Over the years there has been a trend of migration from store to credit, allowing cardholders wider scope for usage when…

USD 990
Country Report

Pre-Paid Cards in Portugal

Nov 2021

The COVID-19 crisis has stimulated open-loop dynamics among players operating in employee benefit cards. Companies in this segment have sought to provide new ways of accepting payments and to increase business potential by enlarging partnerships with…

USD 990
Country Report

Financial Cards and Payments in Portugal

Nov 2021

In 2020, the pandemic had a significant impact on Portuguese society, the national economy, consumption and payments, with the effects still being felt in 2021. The strong increase in infections and pressure on the health system forced a new…

USD 2,100
Country Report

Debit Cards in Portugal

Nov 2021

As restrictions reduce and consumption slowly returns to a “new normal” in Portugal, demand for non-essential goods and services has increased, fuelling a return to growth in value per transaction and number of transactions per card in 2021. The…

USD 990
Country Report

Credit Cards in Portugal

Nov 2021

After a two-digit decline in transactions in 2020, credit cards is recording the highest current value growth rate in 2021. The gradual recovery of industries such as tourism together with the rise in credit card usage to pay daily expenses, as many…

USD 990
Country Report

Consumer Lending in Portugal

Nov 2021

The COVID-19 pandemic had a heavy impact on the 2020 economic landscape in Portugal, causing a sharp drop in GDP and a significant increase in unemployment. The direct effects of restrictions on economic, investment and consumption activities,…

USD 2,100
Country Report

Consumer Credit in Portugal

Nov 2021

After the notable decline recorded in 2020, overall consumer lending is bouncing back quickly in 2021. The effects of the pandemic continue to impact the economy with two waves registered so far in the year. However, vaccination has allowed optimism…

USD 990
Country Report

Charge Cards in Portugal

Nov 2021

Charge card penetration in the country remains low, with a small number of issuers granting their business clients a charge card. They target companies or entrepreneurs which have on their staff employees who repeatedly make payments for service or…

USD 990
Country Report

Wound Care in Portugal

Oct 2021

The pandemic had a negative impact on demand for wound care in 2020, due to the closure of schools in March, followed by a full lockdown. With children not attending school and limited participation in outdoor activities amongst both younger and…

USD 990
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