Portugal

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Portugal StatisticsConsumer Lifestyles in PortugalPortugal Country BriefingsFuture Demographics: Portugal in 2030

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    Air Care in Portugal

    Feb 2019

    Air care sales rose only slightly in current terms in 2018, as manufacturers continue to struggle to boost sales. This is mainly related to the difficulty in attracting new consumers to the category, and above all in maintaining frequency of ...

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    Bleach in Portugal

    Feb 2019

    Traditional bleach use continues to decline. This is a result of younger consumers moving to more task-specific, innovative and convenient cleaning products, and also the fact that manufacturers are trying to compensate for traditional bleach use ...

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    Dishwashing in Portugal

    Feb 2019

    Despite strong promotional activity, which had a direct impact on prices, category value sales grew in 2018, as they benefited from penetration growth of automatic dishwashers, boosted by new construction and house refurbishments. Also, increased ...

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    Home Insecticides in Portugal

    Feb 2019

    Mosquitoes and flies are prevalent in Portugal, which has a positive impact on sales of home insecticides. The prevailing weather conditions are a key factor in category performance each year. The wet spring registered in 2018, and the late but very ...

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    Laundry Care in Portugal

    Feb 2019

    Laundry care recorded a positive performance in 2018, benefiting from an optimistic economic context and consumers growing income. This stimulated manufacturers’ investment in enlarging their portfolios and launching more premium and sophisticated ...

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    Home Care in Portugal

    Feb 2019

    Home care saw a positive performance in 2018, recording a slight increase in sales when compared with 2017. This performance is explained by a better economic context, but above all retailers’ and international manufacturers’ dynamism. Well-known ...

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    Polishes in Portugal

    Feb 2019

    In 2018, polishes maintained the declining trend seen in 2017, across all categories. Changing lifestyles are leading consumers to choose more practical and simpler to clean materials for furniture and floors,...

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    Surface Care in Portugal

    Feb 2019

    Surface care recorded growth in 2018, with home care wipes and floor cleaning systems being particularly dynamic. The low level of maturity of the category when compared with other home care categories, together with investment by leading players, ...

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    Toilet Care in Portugal

    Feb 2019

    Toilet care recorded healthy growth in the latter part of the review period, owing to a larger product offer, supported by communication and greater exposure in retailers, along with strong promotional activity. Because of investment in toilet care ...

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    Air Treatment Products in Portugal

    Feb 2019

    Ongoing growth in the Portuguese economy, declining unemployment and the boom in tourist demand brought strong dynamism to real estate in 2018. New construction and house refurbishment projects had a positive impact on air treatment products, ...

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    Dishwashers in Portugal

    Feb 2019

    Rising consumer confidence, sustained by continuous declines in unemployment, the economic recovery and growing availability of private credit helped support retail volume and value growth of dishwashers in 2018. Growing urbanisation and the large ...

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    Food Preparation Appliances in Portugal

    Feb 2019

    The health and convenience trends remained important drivers in food preparation appliances in 2018. This was visible in the performance of juice extractors, with slow juicers standing out, which, albeit from a small base, continue to attract ...

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    Home Laundry Appliances in Portugal

    Feb 2019

    Major appliances are heavily dependent on the economic environment, due to the high level of investment required. Home laundry appliances benefited from the positive economic momentum in 2018, which, together with strong communication campaigns by ...

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    Large Cooking Appliances in Portugal

    Feb 2019

    Large cooking appliances was supported by the new construction and house refurbishment trends, boosted by significant demand from tourists, as well as from those of different nationalities wishing to live in the country after retiring or seeking to ...

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    Microwaves in Portugal

    Feb 2019

    The positive economic context and development of microwaves through the launch of more sophisticated models with increased functionality on the one hand and a wide option of brands offering basic models for prices between EUR50 and EUR60 led to a ...

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    Consumer Appliances in Portugal

    Feb 2019

    The consumer appliances market remained positive in 2018, with retail value growth slightly higher than that of retail volume. Together with ongoing promotional activity, manufacturers continued to invest in innovation, particularly in major ...

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    Personal Care Appliances in Portugal

    Feb 2019

    Personal care appliances recorded strong retail volume growth in 2018, a result of a number of factors. The Portuguese are increasingly concerned about their appearance and are willing to invest in products which help maintain it. Intense competition...

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    Refrigeration Appliances in Portugal

    Feb 2019

    In 2018 the positive economic environment and growth in new construction and home refurbishments resulted in a positive performance for refrigeration appliances. As these products represent a significant cost to families, given average income levels,...

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    Small Cooking Appliances in Portugal

    Feb 2019

    Small cooking appliances continued to benefit from the global trend of health awareness and home-cooked meals in 2018. Breakfast-related categories such as kettles, as well as coffee machines, electric grills and electric steamers performed well in ...

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    Vacuum Cleaners in Portugal

    Feb 2019

    Vacuum cleaners maintained its positive performance in 2018, as manufacturers expanded their offer with more energy efficiency products, together with heavy investment in communication and innovation. More powerful and convenient models and increased...

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