Guatemala

The economy will continue to grow at a steady pace in 2019. Consumer spending and a double-digit gain in exports provide most of the support. Public investment in infrastructure is also on the rise. Guatemala’s extensive dependence on the US economy ...

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type ...

Innovation is usually low in analgesics, as consumers tend to stick to items that they know work for them. Aspirin and acetaminophen were two of the most popular forms of analgesics in 2019, particularly because they can be taken to relieve a range ...

In 2019, combination products experienced strong growth in cough, cold, allergy (hay fever) remedies, as the growing popularity of items targeting multiple symptoms is driven by convenience and affordability. In 2019, there was a growing trend to ...

Marketing campaigns of some dermatological items are limited in Guatemala, especially ones that target conditions that consumers may consider embarrassing, such as haemorrhoids, vaginal infections, dandruff and antiparasitics/lice (head and body) ...

The positive forecast for dietary supplements is driven mainly by rising consumer awareness of the importance of maintaining health and wellness in order to prevent illnesses, rather than be forced to treat ailments with prescribed or OCT remedies. ...

The effects of urbanisation are the strongest driver of sales for digestive remedies in Guatemala. Longer commuting times, which mean that consumers do not have the time to return home for lunch, are forcing them to eat in restaurants and out and ...

Herbal/traditional products are popular in Guatemala, with natural ingredients being a main driver of sales. Consumers trust in the benefits that natural ingredients provide, whilst a lack of prescription makes them feel confident that they are safe....

In Guatemala, there are barriers that make consumer health a difficult landscape for brands to compete in. Firstly, there is the difficult and slow bureaucratic procedure to get sanitary licences for new offerings, both domestic and imported. ...

Natural ingredients are used for paediatric remedies in Guatemala, mainly for cough, cold, allergy (hay fever) remedies. Common ingredients used are honey, figs, herbs and aloe and these natural ingredients help to ensure parents that their children ...

The perception that sports nutrition is only for men who want to build muscle is being broken. More and more women are starting to take sports nutrition to support their exercise and health regimes. During the review period more women participated in...

Vitamins gained attention in 2019, as consumers become increasingly concerned about health and wellness and their adequate intake of nutrients. A major driver of value sales was the focus of preventing illness by complementing a healthy diet with ...

Consumers in Guatemala are using a more natural approach towards losing weight; one that is no longer based on pills and shakes. They are relying more on a well-balanced diet and exercise to lose weight. This trend is strongest among upper-income ...

Wound care is considered mature, with little innovation or marketing observed. The main driver of wound care is variety, mainly seen by sticking plaster/adhesive bandages, where Hansaplast and Nexcare lead sales. Hansaplast is a standard offering, ...

Overall, Guatemala has experienced steady real GDP growth for several years running. This has led to strong growth in domestic leisure travel and the increasing ability to afford flying over driving in some cases. Therefore, there was accelerated ...

Latin America is the fourth largest region globally for sales of laundry care, and is predicted to be the third fastest growing over 2018-2023. Difficult economic conditions in some markets over 2013-2018 restricted growth, but there are many ...

Beer continues to see strong growth in Guatemala, which is being driven by two different trends. The first is low unit prices for economy products which cater to the lower-end of the market, where consumers have tight budgets and base their drinking ...

Sales of cider/perry remained negligible in Guatemala in 2018, and are expected to remain negligible throughout the forecast period....

Alcoholic drinks registered a positive performance in Guatemala in 2018, with stronger total volume growth than seen in 2017. Growth is attributed to several different trends, affecting different consumer bases. At the lower-end of the market, where ...

Several factors affected sales of spirits in Guatemala in recent years, such as the beer price war in 2010, which had a strong impact on sales of spirits, with consumers switching away from economy products such as aguardiente and rum to beer. In ...