Guatemala

Latin America’s growht will slow considerably in 2019. The region’s consumer expenditure will also weaken slightly in 2019. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America ...

There are more tea brands entering modern grocery retailers in Guatemala. However, tea is still a very weak category compared to coffee, which is a popular traditional drink enjoyed by a wide range of consumers and therefore continuing to show strong...

Coffee in Guatemala is still a morning tradition, to give a boost to the start of the day. Coffee is drunk by a large consumer base, ranging from the lower to the upper socioeconomic groups. Many consumers drink their coffee at the office when they ...

Chocolate-based flavoured powder drinks are typically not consumed on a daily basis, as coffee is, for example. Adult consumers in Guatemala mostly drink chocolate-based flavoured powder drinks at tea party gatherings at the weekends, where they ...

Traditional tastes and population growth continue to drive hot drinks. Coffee remains the most popular of the categories, with tea weak in comparison. However, premiumisation trends and consumer demand for artisanal ‘experiences’ in foodservice, are ...

Packaged food in Guatemala covers a large range of different products sold in the country. There are several mature areas like vegetable oil and baked goods that cater to a large consumer base of all economic classes. Lower-end products are usually ...

The health and wellness trend is having a positive influence on processed meat and seafood. Processed tuna is one of the most popular choices in diets recommended by nutritionists in Guatemala. The most popular brand in Guatemala is Sardimar, which ...

Rice, pasta and noodles are staple products in Guatemala and are consumed daily. Rice is the dominant product, and there is large domestic production of it, which means domestic brands are the most prevalent. Imported rice consists of niche varieties...

Guatemala is an agricultural country in which fresh fruits and vegetables are still predominant and widely available all year round due to the tropical climate. Fresh produce is much more affordable than processed fruit and vegetables, and Guatemala ...

The health and wellness trend is strong in breakfast cereals. Consumers are looking to substitute most cereal brands that have a high sugar content with more natural and healthier options. Brands like Tosh from Pozuelo are looking to tap into this ...

Artisanal baked goods, mainly bread and tortillas, are still very important in Guatemalans’ daily lives, with these products being bought daily in bakeries or tortillerias. Traditional bakeries usually also sell some kinds of bread, such as pan ...

Edible oils continued to record growth in 2019 – as most meals are still homemade in Guatemala, these products are therefore a very important ingredient that is needed for most meal preparation. This is expected to continue to be the case in the ...

Sales of ready meals continued to remain relatively modest in Guatemala in 2019. The products are being introduced through modern grocery retailers, with the target consumer base made up of middle- and upper-income Guatemalans who have busier ...

Soup continues to be driven and shaped by dehydrated soup, by far the most dominant type. The manufacturers of the leading brands Maggi, Malher and Knorr continue to offer new flavours and competitive unit prices to keep the soup category ticking ...

One of the reasons that honey is enjoying strong growth is because of the health and wellness trend, with consumers using it as a natural sweetener, as a substitute for sugar. There are large numbers of artisanal brands in honey, with most of them ...

Guatemalans have a very rich culinary culture of using condiments in their food. Condiments play a huge role in traditional homemade dishes. Most herbs and spices are bought unpackaged at local markets because of the freshness of the products, while ...

The economy will continue to grow at a steady pace in 2019. Consumer spending and a double-digit gain in exports provide most of the support. Public investment in infrastructure is also on the rise. Guatemala’s extensive dependence on the US economy ...

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type ...

Innovation is usually low in analgesics, as consumers tend to stick to items that they know work for them. Aspirin and acetaminophen were two of the most popular forms of analgesics in 2019, particularly because they can be taken to relieve a range ...

In 2019, combination products experienced strong growth in cough, cold, allergy (hay fever) remedies, as the growing popularity of items targeting multiple symptoms is driven by convenience and affordability. In 2019, there was a growing trend to ...