Guatemala

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Guatemala StatisticsConsumer Lifestyles in GuatemalaGuatemala Country BriefingsFuture Demographics: Guatemala in 2030

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    Analgesics in Guatemala

    Sep 2018

    Since a wide range of analgesics is available in Guatemala, companies have begun to position their products for different ailments, so consumers can more easily find the analgesic they require, without the need to see a doctor. For example, ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala

    Sep 2018

    Although Guatemalans still use natural home remedies to treat the symptoms of coughs, colds and allergies, increasing awareness of self-care, busy lifestyles and the difficulty of making an appointment with a healthcare professional all boost the ...

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    Dermatologicals in Guatemala

    Sep 2018

    Specialist health retailers in Guatemala, such as Farmacias Meykos, are trying to diversify their offer and stimulate growth through beauty products and dermatologicals. They are also promoting imported brands, such as Eucerin, La Roche-Posay and ...

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    Dietary Supplements in Guatemala

    Sep 2018

    Dietary supplements include herbal/traditional products, such as echinacea, evening primrose oil, ginseng, flaxseed/linseed and garlic, and non-herbal products like co-enzyme Q10, fish oils/omega fatty acids, glucosamine, minerals, protein ...

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    Digestive Remedies in Guatemala

    Sep 2018

    The effects of urbanisation are the strongest driver of sales of digestive remedies in Guatemala. Longer commuting times, which mean that consumers do not have the time to return home for lunch, are forcing them to eat in restaurants and develop poor...

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    Herbal/Traditional Products in Guatemala

    Sep 2018

    Guatemala is a country where the use of herbs and plants as home remedies is very common, mainly among lower-income households. The main reasons for using natural remedies are economic, as a large part of the population lives below the poverty line ...

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    Consumer Health in Guatemala

    Sep 2018

    Consumer health recorded faster retail value growth in 2018, compared with 2017. Political and economic stability positively affected performance. The eruption of Fuego Volcano (Volcán de Fuego) in June 2018 impacted the growth expectations of the ...

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    Paediatric Consumer Health in Guatemala

    Sep 2018

    When it comes to children, parents are more wary of self-medication and they usually visit a doctor prior to purchasing the required consumer health product. This behaviour is even more common among parents of infants and babies. However, doctors ...

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    Sports Nutrition in Guatemala

    Sep 2018

    The perception that sports nutrition is only for men who want to build muscle is being broken. More and more women are starting to try these products to support their sports and exercise routines and health regimes. During the review period more ...

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    Weight Management and Wellbeing in Guatemala

    Sep 2018

    Consumers in Guatemala are using a more natural approach towards losing weight; one that is no longer based on pills and shakes. They are relying more on a well-balanced diet and exercise to lose weight. This trend is strongest among upper-income ...

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    Wound Care in Guatemala

    Sep 2018

    On 3 June 2018, Volcán de Fuego erupted, causing severe damage to the very poor communities living below the volcano. It is estimated that there were 68 deaths, with 1.7 million people affected and over 3,000 evacuated. Guatemalans responded quickly,...

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    Country Profile

    Country Profile

    Guatemala: Country Profile

    Sep 2018

    The economy will continue to grow at a steady pace in 2018. Consumer spending and a double-digit gain in exports provide most of the support. Public investment in infrastructure is also on the rise. However, private investment is likely to remain ...

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    Cigarettes in Guatemala

    Jul 2018

    Even though cigarettes is registering a decline in volume terms, it continues to be an active category in Guatemala. In 2017, Distribuidora Alcazaren SA, a strong liquor and wine distributor, began to import Camel cigarettes and distributes them ...

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    Cigars, Cigarillos and Smoking Tobacco in Guatemala

    Jul 2018

    Cigars and cigarillos is considered a niche category in Guatemala, as it caters to a very specific consumer base of male adults in the middle-to-upper-income tier who enjoy smoking these products for their flavour and sophistication. The emergence of...

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    Tobacco in Guatemala

    Jul 2018

    In 2017 tobacco registered a positive performance in retail value terms but a decline in retail volume terms (based mainly on cigarettes, the largest category), as it continues to be largely hindered by contraband with the commercialisation of ...

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    Smokeless Tobacco and Vapour Products in Guatemala

    Jul 2018

    Smokeless tobacco has negligible sales in Guatemala. Vapour products, however, is becoming the new trend in smoking and sales are quickly growing in Guatemala City, with several retailers seen in shopping centres and on social media websites such as ...

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    Beer in Guatemala

    Jul 2018

    During the review period, beer registered strong double-digit volume growth rates, mainly caused by unit price reductions by the two leading competitive companies Cervecería Centroamericana SA and AmBev Centroamérica SA. This resulted in consumers ...

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    Cider/Perry in Guatemala

    Jul 2018

    Cider/perry was not present in Guatemala in 2017, nor is there any data to suggest its entry over the forecast period....

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    Country Report

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    Alcoholic Drinks in Guatemala

    Jul 2018

    Alcoholic drinks recorded positive growth in volume and current value terms in 2017. However, categories such as beer have begun to show signs of maturity, after displaying a double-digit growth rate over the review period. Beer managed to maintain ...

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    Rtds/High-Strength Premixes in Guatemala

    Jul 2018

    Ever since the beer price war began in Guatemala in 2010 where beer prices dropped considerably, alcoholic drinks changed in the country. Consumers began to switch from drinking spirits to drinking beer. RTDs has become a way for spirits to compete ...

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