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Guatemala

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Surface Care in Guatemala

Feb 2023

Colgate-Palmolive Centroamerica continued as the outright leader in surface care in 2022, thanks to its three leading brands, Fabuloso, Ajax and Azistin. As competition is fierce in surface care, the company's brands even compete against each other,…

USD 1,195
Country Report

Polishes in Guatemala

Feb 2023

Even though Guatemala is a country with high poverty rates, estimating that 6 out of 10 Guatemalans face deprivation, housing has seen certain improvements. This has been supported by a substantial increase in remittances from the US since 2021 and…

USD 1,195
Country Report

Retail Tissue in Guatemala

Mar 2023

Since the COVID-19 pandemic started, Guatemalans have taken a growing interest in using paper towels for drying their hands. In the away-from-home segment and consumer’s households there has been an increase in the usage of paper towels, with many…

USD 1,195
Country Report

Toilet Care in Guatemala

Feb 2023

In-cistern devices is experiencing positive growth in Guatemala. Consumers are adopting new formats of in-cistern devices in gel presentations while also maintaining sales of traditional formats. The presence of economy brands, including Flash, Bref,…

USD 1,195
Country Report

Home Care in Guatemala

Feb 2023

The home care market in Guatemala in 2022 developed under unusual and somewhat complex circumstances. For instance, 2022 was the first year after the pandemic had peaked (in 2020 and 2021), which impacted consumer spending habits and in some cases…

USD 2,750
Country Report

Sanitary Protection in Guatemala

Mar 2023

Sanitary protection has weathered the unprecedented economic and societal disruption caused by COVID-19 better than many areas of the Guatemalan tissue and hygiene category due to the fact that towels – the dominant product type – are considered a…

USD 1,195
Country Report

Bleach in Guatemala

Feb 2023

Grupo PDC maintained an outright lead in bleach in 2022 with its Magia Blanca brand. The brand has an extensive product portfolio appealing to a broad consumer base, offering a variety of aromas available in different sizes and pack types. Towards…

USD 1,195
Country Report

Wipes in Guatemala

Mar 2023

Baby wipes is the most developed wipes category in Guatemala. Consumers from all income groups use baby wipes largely when changing diapers, but also for other uses, such as cleaning children’s faces. Retail volume sales of baby wipes saw a marked…

USD 1,195
Country Report

Home Insecticides in Guatemala

Feb 2023

Spray/aerosol insecticides continued to account for the overwhelming majority of value and volume sales in home insecticides in 2022. Guatemalan consumers consider these products to be safe and effective, and they are found in homes throughout the…

USD 1,195
Country Report

Dishwashing in Guatemala

Feb 2023

While value and volume sales continued to be healthy in 2022, growth slowed from the previous year. The full reopening of society meant people spent less time at home and created less demand to wash dishes. At the end of the review period, value…

USD 1,195
Country Report

Air Care in Guatemala

Feb 2023

Air care registered healthy current value and volume growth in 2022 although value growth was slightly lower than in 2021. With more people spending time outside their homes as society gradually reopened, growth in air care fell slightly.…

USD 1,195
Country Report

Laundry Care in Guatemala

Feb 2023

Fabric softeners experienced a growing share in laundry care in 2022. Brands in this category are available via both supermarkets and small local grocers in a wide variety of presentations. The smallest of these are 80ml sachets that sell via small…

USD 1,195
Country Report

Nappies/Diapers/Pants in Guatemala

Mar 2023

With inflation a pressing issue in Guatemala, many parents are choosing more affordable diapers for their children. Low-priced diaper brands such as Juegitos and Pequitas were amongst the fastest growing products in 2022, according to industry…

USD 1,195
Country Report

Tissue and Hygiene in Guatemala

Mar 2023

Guatemalans have been impacted by high inflation in 2022, creating real difficulties among low- and mid-income families, many of whom are struggling to manage their monthly or weekly household budgets. In a country with high poverty rates such as…

USD 2,750
Country Report

Retail Adult Incontinence in Guatemala

Mar 2023

Adult incontinence products are often specifically purchased for use outside the home, so the return to normal lifestyles post-pandemic has provided an impetus to volume growth. At the same time, demand was lifted by the long-term trend of population…

USD 1,195
Country Report

Juice in Guatemala

Dec 2022

The juice category has faced significant price increase since late 2021 pushing up average prices. As a non-essential item in most shopping baskets, consumers have traded down to cheaper variants and are actively seeking value for money. Larger…

USD 1,195
Country Report

Concentrates in Guatemala

Dec 2022

Powder concentrates enjoys stronger volume sales growth than liquid concentrates in Guatemala. This is a stable category in which players compete through visibility and price in the off-trade. In 2022, there were no major investments in advertising,…

USD 1,195
Country Report

Baby Food in Guatemala

Sep 2022

Consumers are opting for healthier baby products including those with less or no added sugar as well as organic variants or those made with real ingredients, which are expanding in prepared baby food and dried baby food. There is a growing segment of…

USD 1,195
Country Report

Cider/Perry in Guatemala

Jun 2022

Volume sales of cider/perry were negligible in Guatemala in 2021 and this is unlikely to change over the forecast period.

USD 1,195
Country Report

Bottled Water in Guatemala

Dec 2022

Retail volume sales of bottled water remains stagnant in 2022 continuing the trend seen in recent years. This is largely due to flat volume sales in still bottled water, which makes up the bulk of product sales by volume in 2022.

USD 1,195
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