Guatemala

While tea has continued to expand in retail volume terms in 2021, growth for the entire year is set to be substantially lower than that recorded in 2020. This is mainly explained by the fact that the category experienced a surge in off-trade sales…

Other hot drinks in Guatemala is mainly represented by other plant-based hot drinks. This category primarily comprises atoles, thick corn-based beverages. The dominant brand is Incaparina, which is produced by Central de Alimentos but was originally…

Growth in overall retail volume sales of hot drinks in Guatemala in 2021 looks set to be markedly slower than that recorded in 2020. This is mainly because consumers have started to resume their normal routines and spend less time at home following…

After having plummeted in 2020 due to public health measures introduced to curb the spread of COVID-19 in Guatemala, foodservice volume sales of coffee have rebounded strongly in 2021, with high double-digit growth projected for the entire year. This…

Wound care saw slightly negative retail value sales growth in 2020 overall due to the COVID-19 pandemic. With people staying at home due to lockdown as well as other restrictions throughout the year, many Guatemalans stayed at home more often than…

Weight management and wellbeing suffered a decline in current retail value sales in 2020 overall. Many Guatemalans spent more time at home during the year, thus preparing home-cooked meals. Many consumers took this opportunity to eat healthier and…

Vitamins gained significant attention in 2020 as a response to the COVID-19 pandemic. Consumers are increasingly concerned about their health and wellness and adequate intake of nutrients which led to the remarkable growth of vitamins in 2020…

After performing relatively well over the review period, sports nutrition sees declining current retail value sales growth in 2021 in response to the pandemic. The main reasons for this is because of gym closures during lockdowns and as a result of…

As paediatric consumer health covers such a wide variety of offerings, some product areas are benefiting from the pandemic, whilst others see sales plummet. Paediatric vitamins and dietary supplements for example shows healthy retail value sales…

After relatively slow sales growth towards the end of the review period, herbal/traditional products saw current retail value sales soar in 2020 overall. In response to the health crisis, many Guatemalans have been taking greater care of their health…

Digestive remedies has seen considerable innovation during the review period as companies explore new ingredients and formulations. Most of these digestive remedies are aimed at digestive discomfort after eating and drinking heavily. Indeed, many…

Dietary supplements sees relatively healthy retail value sales growth in 2021 thanks to combination non-herbal/traditional dietary supplements. Furthermore, herbal/traditional dietary supplements aimed at benefiting the immune system, such as aloe,…

Dermatologicals was deeply affected by the outbreak of COVID-19 in 2020 overall, as current retail value sales fell. However, dermatologicals is able to see retail value sales growth in 2021, although recovery is slow. The main reason for this is due…

Prior to the pandemic, there was a growing trend for more natural options which led major players to add natural ingredients to their offerings, such as Afrin Pure Sea which is a nasal spray that uses sea water. Many Guatemalans still use natural…

The COVID-19 pandemic created a significant disruption in Guatemala´s consumer health in 2020. Consumer health categories targeting the prevention of symptoms or treatment of COVID-19 symptoms were positively impacted. For example, vitamins,…

The analgesics industry is currently focused on categorising levels of pain, i.e. low, moderate, and severe. Furthermore, they are working on marketing content aimed at each pain level to educate consumers on these various pain levels. Additionally,…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

Much like cheese, yoghurt and sour milk products is expected to record robust growth in current value terms in 2021, albeit at a slower rate than that seen in 2020. Retail volume growth is also likely to be slower as foodservice recovers some sales…

Although coffee whiteners is expected to see the most dynamic current value growth in other dairy in 2021, cream will continue to represent the majority of sales in this category. This is because cream is a common ingredient in many traditional…

Much like cheese, drinking milk products is expected to record robust growth in current value terms in 2021, albeit at a slower rate than that seen in 2020. Retail volume growth is also likely to be slower as foodservice recovers some sales lost…