Guatemala
Guatemala StatisticsConsumer Lifestyles in GuatemalaGuatemala Country BriefingsFuture Demographics: Guatemala in 2030
Country Report
Analgesics in Guatemala
Sep 2018
Since a wide range of analgesics is available in Guatemala, companies have begun to position their products for different ailments, so consumers can more easily find the analgesic they require, without the need to see a doctor. For example, ...
Country Report
Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala
Sep 2018
Although Guatemalans still use natural home remedies to treat the symptoms of coughs, colds and allergies, increasing awareness of self-care, busy lifestyles and the difficulty of making an appointment with a healthcare professional all boost the ...
Country Report
Dermatologicals in Guatemala
Sep 2018
Specialist health retailers in Guatemala, such as Farmacias Meykos, are trying to diversify their offer and stimulate growth through beauty products and dermatologicals. They are also promoting imported brands, such as Eucerin, La Roche-Posay and ...
Country Report
Dietary Supplements in Guatemala
Sep 2018
Dietary supplements include herbal/traditional products, such as echinacea, evening primrose oil, ginseng, flaxseed/linseed and garlic, and non-herbal products like co-enzyme Q10, fish oils/omega fatty acids, glucosamine, minerals, protein ...
Country Report
Digestive Remedies in Guatemala
Sep 2018
The effects of urbanisation are the strongest driver of sales of digestive remedies in Guatemala. Longer commuting times, which mean that consumers do not have the time to return home for lunch, are forcing them to eat in restaurants and develop poor...
Country Report
Herbal/Traditional Products in Guatemala
Sep 2018
Guatemala is a country where the use of herbs and plants as home remedies is very common, mainly among lower-income households. The main reasons for using natural remedies are economic, as a large part of the population lives below the poverty line ...
Country Report
Consumer Health in Guatemala
Sep 2018
Consumer health recorded faster retail value growth in 2018, compared with 2017. Political and economic stability positively affected performance. The eruption of Fuego Volcano (Volcán de Fuego) in June 2018 impacted the growth expectations of the ...
Country Report
Paediatric Consumer Health in Guatemala
Sep 2018
When it comes to children, parents are more wary of self-medication and they usually visit a doctor prior to purchasing the required consumer health product. This behaviour is even more common among parents of infants and babies. However, doctors ...
Country Report
Sports Nutrition in Guatemala
Sep 2018
The perception that sports nutrition is only for men who want to build muscle is being broken. More and more women are starting to try these products to support their sports and exercise routines and health regimes. During the review period more ...
Country Report
Weight Management and Wellbeing in Guatemala
Sep 2018
Consumers in Guatemala are using a more natural approach towards losing weight; one that is no longer based on pills and shakes. They are relying more on a well-balanced diet and exercise to lose weight. This trend is strongest among upper-income ...
Country Report
Wound Care in Guatemala
Sep 2018
On 3 June 2018, Volcán de Fuego erupted, causing severe damage to the very poor communities living below the volcano. It is estimated that there were 68 deaths, with 1.7 million people affected and over 3,000 evacuated. Guatemalans responded quickly,...
Country Profile
Guatemala: Country Profile
Sep 2018
The economy will continue to grow at a steady pace in 2018. Consumer spending and a double-digit gain in exports provide most of the support. Public investment in infrastructure is also on the rise. However, private investment is likely to remain ...
Country Report
Cigarettes in Guatemala
Jul 2018
Even though cigarettes is registering a decline in volume terms, it continues to be an active category in Guatemala. In 2017, Distribuidora Alcazaren SA, a strong liquor and wine distributor, began to import Camel cigarettes and distributes them ...
Country Report
Cigars, Cigarillos and Smoking Tobacco in Guatemala
Jul 2018
Cigars and cigarillos is considered a niche category in Guatemala, as it caters to a very specific consumer base of male adults in the middle-to-upper-income tier who enjoy smoking these products for their flavour and sophistication. The emergence of...
Country Report
Tobacco in Guatemala
Jul 2018
In 2017 tobacco registered a positive performance in retail value terms but a decline in retail volume terms (based mainly on cigarettes, the largest category), as it continues to be largely hindered by contraband with the commercialisation of ...
Country Report
Smokeless Tobacco and Vapour Products in Guatemala
Jul 2018
Smokeless tobacco has negligible sales in Guatemala. Vapour products, however, is becoming the new trend in smoking and sales are quickly growing in Guatemala City, with several retailers seen in shopping centres and on social media websites such as ...
Country Report
Beer in Guatemala
Jul 2018
During the review period, beer registered strong double-digit volume growth rates, mainly caused by unit price reductions by the two leading competitive companies Cervecería Centroamericana SA and AmBev Centroamérica SA. This resulted in consumers ...
Country Report
Cider/Perry in Guatemala
Jul 2018
Cider/perry was not present in Guatemala in 2017, nor is there any data to suggest its entry over the forecast period....
Country Report
Alcoholic Drinks in Guatemala
Jul 2018
Alcoholic drinks recorded positive growth in volume and current value terms in 2017. However, categories such as beer have begun to show signs of maturity, after displaying a double-digit growth rate over the review period. Beer managed to maintain ...
Country Report
Rtds/High-Strength Premixes in Guatemala
Jul 2018
Ever since the beer price war began in Guatemala in 2010 where beer prices dropped considerably, alcoholic drinks changed in the country. Consumers began to switch from drinking spirits to drinking beer. RTDs has become a way for spirits to compete ...
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