Guatemala

Home insecticides were largely unaffected by COVID-19, as it is mainly a seasonal, functional product and were not directly related to the hygiene concerns consumers had regarding COVID-19. The main driver of volume sales each year is the size of the…

While value and volume sales continued to be healthy in 2021, growth was down from 2020. With society opening up to an extent in 2021, less dishes were washed. As yet, value sales of automatic dishwashing products are negligible, catering to a tiny…

Air care registered healthy current value and volume growth in 2021. However, value growth was slightly lower than in 2020, as with people out and about more, as society gradually opened up, growth in air care fell slightly. Spray/aerosol remained…

In 2020, baked goods was affected by the curfew restrictions imposed in Guatemala due to the COVID-19 pandemic. Foodservice volumes declined sharply due to mandated closures of non-essential businesses, including horeca outlets, in correspondence…

At the beginning of the pandemic in 2020, retail value sales of direct selling decreased quite steeply. The channel is very reliant on sales force representatives’ personal relationships with their customers. Therefore, as social distancing measures…

In 2020, COVID-19 spurred a global surge in sales of disinfection products and in particular bleach, as it was deemed one of the most effective to kill the virus. While this was also true in Guatemala, the surge in volume sales was not as dramatic as…

In 2020, COVID-19 had a moderate impact on breakfast cereals in Guatemala. The government was quick to impose a national lockdown, which included a nightly curfew and the closure of non-essential businesses, which resulted in some stockpiling of…

As was the case in 2020, all personal wipes categories contracted in volume terms in 2021 as Guatemalans remained inclined to rein in spending on non-essentials due to the economic fallout of COVID-19. Demand was further depressed by price hikes…

Surface care benefitted from the pandemic in 2020. In fact, surface care benefited more than any other home care product. Current value sales increased at double-digit rates, as people cleaned homes extensively in order to remove any possible residue…

Current value growth in polishes has been slightly lower since the start of the pandemic. With consumers prioritising disinfecting, there was less focus on polishing. In 2021, floor polish registered the highest current value growth, though from a…

Overall volume growth for retail tissue in 2021 was down on 2020. This was mainly due to slower demand in toilet paper, the dominant category, which had experienced a spike in volume sales the previous year due to the home seclusion trend and…

Department stores struggled and retail value sales plummeted in 2020, thanks to department stores being closed for much of the year due to COVID-19 restrictions. Later in the year, department stores started reopening but consumers shopped less often…

Toilet care registered slightly lower current value growth in 2021, as with society gradually opening up and people being out and about more, less toilets were cleaned. In addition, the frenzied cleaning that happened in 2020 eased in 2021, as with…

There was no significant difference in performance in 2021, compared with 2020. Value growth was on par with 2020, though volume growth was a little lower. This was because there was less of the frenzied cleaning that happened in 2020, as people were…

Since 2020, consumers have been increasingly searching for food that they can keep longer in storage, due to the uncertainty created by the global pandemic and reduced access to stores due to nightly curfews. This boosted demand for rice, pasta and…

Restrictions with a corresponding national lockdown were imposed swiftly in March 2020 when the country reported its first COVID-19 death. The Guatemalan government’s measures to curb the spread of the virus were very restrictive until July 2020.…

With society opening up more in 2021 and as a result people returning to office and schools, more clothes were washed and laundry care registered an increase in current value and volume sales. In light of the pandemic, many brands also changed their…

The fallout of COVID-19 remained the most influential factor shaping consumption patterns in tissue and hygiene in Guatemala in 2021. With many households having recently experienced a drop in purchasing power due to the negative economic impact of…

Although traditional grocery retailers registered sluggish retail value sales during 2020, it managed to record robust sales growth in 2021, growing above 2019 levels. Sales growth was supported by the convenience of these players’ location, pack…

Nappies/diapers/pants in Guatemala has been comparatively well insulated from the negative economic impact of COVID-19, as these products are essential for families with infants and toddlers, and parents inevitably prioritise spending on the needs of…