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Guatemala

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Guatemala StatisticsConsumer Lifestyles in GuatemalaGuatemala Country BriefingsFuture Demographics: Guatemala in 2030

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    Strategy Briefing

    Spirits in Latin America

    Mar 2019

    With over 40% of the region’s volumes, Brazil is the key market for spirits in Latin America. A severe recession in Brazil hampered growth in the region over the review period. This has been countered by other markets, notably Mexico, meaning volumes...

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    Country Report

    Country Report

    Bottled Water in Guatemala

    Mar 2019

    Bottled water has stronger prevalence in urban areas of the country, such as Guatemala City, where disposable incomes are higher, and consumers are aware of the importance of consuming clean and filtered bottled water. Companies such as Fábrica de ...

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    Country Report

    Country Report

    Carbonates in Guatemala

    Mar 2019

    The strong competition that carbonates experienced from other soft drinks, such as juice drinks and RTD tea, forced some companies to maintain or reduce their unit prices to compete with these alternatives. Consumers sometimes perceive these ...

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    Country Report

    Country Report

    Concentrates in Guatemala

    Mar 2019

    Both liquid and powder concentrates have strong penetration in Guatemala and are considered mature. However, new product launches do not always attract the attention of consumers. Liquid concentrates usually offers traditional Guatemalan flavours ...

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    Country Report

    Country Report

    Energy Drinks in Guatemala

    Mar 2019

    Guatemala comprises a high percentage of price-sensitive consumers, which is the main reason that energy drinks experienced a lower price increase than the country’s inflation. These low unit prices are allowing the consumer base to expand, as ...

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    Country Report

    Country Report

    Juice in Guatemala

    Mar 2019

    The growing health trend amongst local consumers has led to their search for more natural products, with companies responding by launching a higher number of products to satisfy demand such as De la Granja Limonada Caribeña and Limonada Tropical with...

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    Country Report

    Country Report

    Soft Drinks in Guatemala

    Mar 2019

    Soft drinks recorded a stronger performance in off-trade volume terms in Guatemala in 2018, compared to the previous year. It benefited from improved economic and political conditions, which had a direct effect on consumers’ disposable incomes. In ...

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    Country Report

    Country Report

    RTD Coffee in Guatemala

    Mar 2019

    RTD coffee continued to be a very small category in Guatemala, which was traditionally represented by two brands when Café Britt (Cooperativa de Productos de Leche Dos Pinos, RL) and Café Olé (Sigma Alimentos SA) were the only participants. In 2016, ...

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    Country Report

    Country Report

    RTD Tea in Guatemala

    Mar 2019

    In 2017, the average unit price of RTD tea registered a strong double-digit decline, and in 2018 the trend continued but at a much lower rate. Leading brands such as Lipton marginally reduced their prices to be more competitive with other soft drinks...

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    Country Report

    Country Report

    Sports Drinks in Guatemala

    Mar 2019

    In 2018, Embotelladora Centroamericana SA was the most active company in terms of new product launches. In March, it introduced G-Active, a beverage with electrolytes and no calories and mainly targeted fitness fanatics who exercise to lose or ...

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    Country Report

    Country Report

    Apparel and Footwear Specialist Retailers in Guatemala

    Mar 2019

    Urbanisation is the main driver of fashion apparel and footwear in Guatemala. Women in rural areas of the country wear traditional artisanal clothes that are very colourful and usually hand-made. However, these clothes are expensive and ...

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    Country Report

    Country Report

    Direct Selling in Guatemala

    Mar 2019

    The success of direct selling in Guatemala is driven by the strong penetration that direct sellers have in both urban and rural areas. Often, direct sellers can reach parts of the country where there are no stored-based retailers, especially in ...

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    Country Report

    Country Report

    Health and Beauty Specialist Retailers in Guatemala

    Mar 2019

    Premium brands of beauty specialist products are growing in Guatemala and are typically found in upscale shopping centres in Guatemala City. International brands such as MAC, Inglot, Kiehl’s and L’Occitane have stand-alone stores. Other stores are ...

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    Country Report

    Country Report

    Internet Retailing in Guatemala

    Mar 2019

    International cross-border sales made through the internet are the most important in Guatemala. The purchases are more concentrated in the upper end of the market, where consumers have greater disposable incomes and higher education levels to ...

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    Country Report

    Country Report

    Mixed Retailers in Guatemala

    Mar 2019

    Mixed retailers such as warehouse clubs, variety stores and department stores, are concentrated in Guatemala City and its suburbs. PriceSmart is the only warehouse club with three large stores, each of around 6,000 sq m. The chain has operated in ...

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    Country Report

    Country Report

    Mobile Internet Retailing in Guatemala

    Mar 2019

    Mobile retailing is in its growing phase in Guatemala and still has many barriers to break down to become the internet retailing of the future. One of the strongest barriers is that consumers do not feel comfortable making purchases directly from ...

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    Country Report

    Country Report

    Modern Grocery Retailers in Guatemala

    Mar 2019

    In 2018, modern grocery retailers continued to achieve strong expansion in Guatemala. The largest expansion was seen within convenience stores: Super 24 opened 32 new stores in 2018 and Unisuper SA entered with 10 La Torre Express stores. Discounters...

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    Country Report

    Country Report

    Retailing in Guatemala

    Mar 2019

    Despite the challenging macroeconomic environment seen in 2017, 2018 showed a more stable economic situation and allowed the retailing industry to achieve stronger current value growth rates. The channels with the highest growth rates during the year...

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    Country Report

    Country Report

    Traditional Grocery Retailers in Guatemala

    Mar 2019

    In 2018, there were 144,000 traditional grocery retailer outlets in Guatemala, including independent small grocers, food/drink/tobacco specialists and other grocery retailers. On average, traditional grocery retailers posted moderate value growth in ...

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    Country Report

    Country Report

    Coffee in Guatemala

    Mar 2019

    Coffee is a hot drink that is commonly drunk by a large consumer base ranging from the lower to the upper end of the market. The lower end of the market is the more significant, and consumers in this group prefer to drink a weak cup of coffee to ...

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