Guatemala

Latin America’s economy will fall fall sharply in 2020 due to the containment measures of dealing with COVID-19. The region’s consumer expenditure will also fall in 2020. Caribbean economies will lag behind other countries due to their excessive ...

Retail tissue has surprisingly low penetration in Guatemala, especially among less affluent consumer segments. A substantial number of consumers struggle to afford basic retail tissue products such as toilet paper and napkins, let alone facial ...

The vast majority of women in Guatemala use towels for all their sanitary protection needs, with sales in other categories remaining low. This situation is unlikely to change before the end of the forecast period. For this reason, players in the ...

The convenience of using disposable nappies/diapers/pants and their increasing affordability are the main factors supporting demand among a wider consumer base. The appearance of economy brands that can be purchased by the unit in traditional retail ...

Strong growth in Guatemala’s horeca industry is the main driver of rising demand for away-from-home tissue and hygiene. However, another major influence is the construction of numerous new shopping centres in both urban and suburban areas throughout ...

Adult incontinence remains a small category in Guatemala, catering to a niche group of mid- and high-income consumers. High unit prices and taboos associated with the use of adult incontinence products are among the main reasons why the category is ...

The initial COVID-19 outbreak, movement restrictions, and resulting consumer concerns over shortages led to stockpiling across categories in tissue and hygiene, especially for products like toilet paper. Stockpiling led retailers like Wal-Mart and ...

Wipes continues to be dominated by baby wipes. However, new products in other areas are gradually being introduced. New categories of wipes have begun to appear on retail shelves, including disinfectant wipes, moist toilet paper, facial cleansing and...

Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

The economy will continue to grow at a steady pace in 2019. Consumer spending and a double-digit gain in exports provide most of the support. Public investment in infrastructure is also on the rise. Guatemala’s extensive dependence on the US economy ...

The landscape in which businesses operate has an impact on the supply chains and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a ...

Latin America has great potential for investment, yet still faces severe issues with government instability, widespread corruption and terrorism. The region also has high tax rates deterring potential investment, however, continues improving systems ...

In 2019, there were over 145,000 traditional grocery retailer outlets in Guatemala, including independent small grocers, food/drink/tobacco specialists and other grocery retailers. Traditional grocery retailers posted substantial value growth in ...

In 2019, mobile e-commerce was in its growing phase in Guatemala, but it still has many barriers to break down to increase consumer confidence. Similar to e-commerce, there is still reluctancy to use credit cards in mobile devices, with this being ...

In 2019, price sensitivity amongst customers in Guatemala impacted the landscape for apparel and footwear specialists, with economic players having a loyal consumer base, and continuing to expand. Unlike more mid-priced and luxury brands, budget ...

In 2019, growth in e-commerce was boosted, as buying and selling sites such as OLX, were emerging in Guatemala. These third party marketplaces, in particular, had gained in popularity in 2019. Third-party platforms also benefit from allowing for a ...

Modern grocery retailers continued to expand in Guatemala in 2019. Over the review period, the most significant expansion was seen within convenience stores: Super 24 opened 32 new stores in 2018, and Unisuper SA entered with 10 La Torre Express ...

In 2019, retailing in Guatemala recorded strong levels of growth, succeeding levels recorded across the review period. Particularly high levels of growth was recorded from mixed retailers, especially warehouse clubs and variety stores, as well as ...

Mixed retailers such as warehouse clubs, variety stores and department stores, are concentrated in Guatemala City and its suburbs. PriceSmart is the only warehouse club with three large stores, each of around 6,000 square meters. The chain has ...

During 2019, direct selling was increasing in Guatemala, with substantial levels of value growth as direct selling has strong penetration in both urban and rural areas. New players were driving growth and innovation, with the appeal of working in ...