Guatemala

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Guatemala StatisticsConsumer Lifestyles in GuatemalaGuatemala Country BriefingsFuture Demographics: Guatemala in 2030

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    Country Briefing

    Households: Guatemala

    Jan 2019

    Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

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    Country Briefing

    Country Briefing

    Natural Resources: Guatemala

    Jan 2019

    The Natural Resource landscape in which businesses operate has an impact on the supply chain and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors such as agriculture, energy, mining and ...

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    Strategy Briefing

    Strategy Briefing

    Lodging in Latin America

    Dec 2018

    Lodging in Latin America continues to grow surpassing the different socio-economic factors and challenges that have affected its performance in recent years. Mexico and Brazil are the preferred destinations, dominating sales of the top ten companies....

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Guatemala

    Dec 2018

    Understanding the structure and health of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Guatemala

    Dec 2018

    Insight into income and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type to ...

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    Country Profile

    Country Profile

    Guatemala: Country Profile

    Dec 2018

    The economy will continue to grow at a steady pace in 2018. Consumer spending and a double-digit gain in exports provide most of the support. Public investment in infrastructure is also on the rise. However, private investment is likely to remain ...

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    Country Report

    Country Report

    Packaged Food in Guatemala

    Dec 2018

    Packaged food in Guatemala covers a large range of different products sold in the country. There are several mature areas like vegetable oil and baked goods that cater to a large consumer base of all economic classes. Lower end products are usually ...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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    Country Report

    Country Report

    Baked Goods in Guatemala

    Nov 2018

    Artisanal baked goods, mainly bread and tortillas, are still very important in Guatemalans’ daily lives; they are bought daily in bakeries or tortillerias. Traditional bakeries usually also sell some kinds of bread, such as pan francés and sweet ...

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    Country Report

    Country Report

    Breakfast Cereals in Guatemala

    Nov 2018

    Breakfast cereals remains active in Guatemala, with constant activity from participating companies, which continually introduce new products and flavours. In the second half of 2017, Kellogg de Centroamérica launched a new line of granola cereals ...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in Guatemala

    Nov 2018

    Guatemala is an agricultural country where fresh fruits and vegetables are still predominant and widely available year-round, due to the tropical climate. Fresh produce is much more affordable than processed fruit and vegetables, and Guatemala is a ...

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    Country Report

    Country Report

    Processed Meat and Seafood in Guatemala

    Nov 2018

    Home-cooked meals are still favoured in Guatemala and are more prevalent in homes; however, a growing number of women are joining the workforce, who therefore have less time to cook from scratch, and processed meat and seafood can usually be prepared...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in Guatemala

    Nov 2018

    Rice, pasta and noodles are staple products in Guatemala and are consumed daily. Rice is the most prevalent product, and there is large domestic production of this product, which means domestic brands are the most prevalent. Imported rice consists of...

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    Strategy Briefing

    Strategy Briefing

    Economy, Finance and Trade in Latin America

    Nov 2018

    Latin America is the fourth largest economy in the world, with Brazil, Mexico, Argentina, Venezuela and Colombia the key economies. Over the 2012-2017 period, the region struggled with recessions in Brazil and Venezuela, currency devaluation in ...

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    Country Report

    Country Report

    Edible Oils in Guatemala

    Nov 2018

    The biggest threat to edible oils in Guatemala is posed by contraband, mainly illegal brands entering from Mexico. Many of these products have the same names as Guatemalan brands, such as Patrona, which makes it hard for consumers to distinguish ...

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    Country Report

    Country Report

    Ready Meals in Guatemala

    Nov 2018

    Ready meals is still a small category in Guatemala. It is being introduced through modern grocery retailers, as the target consumer base comprises middle- to upper-income Guatemalans who have busier lifestyles and higher disposable incomes enabling ...

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    Country Report

    Country Report

    Sauces, Dressings and Condiments in Guatemala

    Nov 2018

    Growth in sauces, dressings and condiments is driven by new entrants among artisanal products and domestic flavours. An interesting example is Chiltepico, an artisanal chili sauce originating from a small company that sold ceviche dishes from the ...

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    Country Report

    Country Report

    Soup in Guatemala

    Nov 2018

    Soup is considered mature in Guatemala, and growth continues to be driven by dehydrated soup, with the manufacturers of the leading brands, Maggi, Malher and Knorr, offering new flavours and competitive unit prices to maintain stable volume growth. ...

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    Country Report

    Country Report

    Sweet Spreads in Guatemala

    Nov 2018

    A small niche is developing in Guatemala – consumers who are looking for healthier products which feature attributes such as being sugar-free or organic or contain healthy ingredients such as chia seeds. These are mainly upper-end consumers who have ...

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    Strategy Briefing

    Strategy Briefing

    Video Games in Latin America

    Nov 2018

    Latin America is starting to see recovery in its video game market, as years of slow growth caused by economic and political issues in the region subsided somewhat in 2017, allowing new consoles and mobile gaming to expand once more. This recovery, ...

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