Guatemala

The economy will continue to grow at a steady pace in 2019. Consumer spending and a double-digit gain in exports provide most of the support. Public investment in infrastructure is also on the rise. However, private investment is likely to remain ...

Latin America is the fourth largest region globally for sales of laundry care, and is predicted to be the third fastest growing over 2018-2023. Difficult economic conditions in some markets over 2013-2018 restricted growth, but there are many ...

Beer continues to see strong growth in Guatemala, which is being driven by two different trends. The first is low unit prices for economy products which cater to the lower-end of the market, where consumers have tight budgets and base their drinking ...

Sales of cider/perry remained negligible in Guatemala in 2018, and are expected to remain negligible throughout the forecast period....

Alcoholic drinks registered a positive performance in Guatemala in 2018, with stronger total volume growth than seen in 2017. Growth is attributed to several different trends, affecting different consumer bases. At the lower-end of the market, where ...

Several factors affected sales of spirits in Guatemala in recent years, such as the beer price war in 2010, which had a strong impact on sales of spirits, with consumers switching away from economy products such as aguardiente and rum to beer. In ...

Wine is not a traditional product in Guatemala, and the lack of domestic production means it is all imported. Most consumers live in urban areas and are in the middle- to upper-income groups. They have higher disposable incomes and follow ...

In 2018, cigarettes saw a further decrease in retail volume sales. While prices, health awareness and the popularity of alternatives like e-vapour products grew, the decline was slower than in 2017. New marketing pushes by the major manufacturers ...

While smoking tobacco remains negligible in Guatemala, cigars and cigarillos is viewed as “high end” or “upscale”, as unit prices are much higher than those of cigarettes. Thus, cigars and cigarillos are too expensive for most consumers in Guatemala ...

Despite the legal requirements of health warnings on packages and the ban on smoking in public places, the total number of adult cigarette smokers increased, while smoking prevalence was stable, in 2017/2018. Nonetheless, retail volume sales of ...

Smokeless tobacco has negligible sales in Guatemala. Vapour products, however, is fast becoming a new trend in smoking, with sales growing quickly in Guatemala City. In 2018, e-vapour products and heated tobacco posted dynamic and exponential retail ...

Population growth is the main driver of sales in baby and child-specific products in Guatemala. Consumers of all incomes usually make the effort to bathe and care for their babies with the best products that they can afford, and baby-specific ...

Bar soap remained the largest product types in both volume and current value terms in bath and shower in 2018. Its low unit price allows it to reach a wide consumer base, from lower- to upper-income consumers. It is common for the use of bar soap to ...

Guatemala is a market where mass brands completely dominate, and they cater to a large consumer base, from the lower to upper economic tiers. There is a wide variety of mass brands available in colour cosmetics, from economy brands such as Esika ...

Guatemala is a very price-sensitive country, and consumers usually respond positively to promotions that offer them a better unit price. In deodorants, companies sell packages with three deodorants with a price discount compared when purchased ...

Razors and blades continued to be see the fastest growth in Guatemala in 2018. There is a wide product portfolio available in the market, ranging from economy disposable blades, to more sophisticated products such as razors with interchangeable heads...

Fragrances is a very active category within personal and beauty care in Guatemala, with a wide variety of brands available in the market, ranging from economy to premium. At the lower-end of the market, direct selling companies such as Scentia ...

Hair care is a very active category in Guatemala, mainly in terms of standard brands, which are constantly introducing new products and formula improvements. In the second half of 2018, Sedal (Sedal) extended its product portfolio for its new brand ...

Mass beauty and personal care has the largest consumer base in Guatemala, as it comprises consumers from the lower and middle economic segments in the market. When it comes to consumers in the lower-income spectrum, unit price is the number one ...

Men’s grooming is a category which used to be comprised mainly of razors and blades, shaving creams and men’s deodorants. However, this is changing, and men are more open to using personal care products that are designed specifically for them, such ...