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Guatemala

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Guatemala StatisticsConsumer Lifestyles in GuatemalaGuatemala Country BriefingsFuture Demographics: Guatemala in 2030

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    Sanitary Protection in Guatemala

    Jun 2021

    Different product areas in sanitary protection were affected differently during the COVID-19 pandemic. The top performing product area in terms of retail volume sales was slim/thin/ultra-thin towels with wings, which maintained a relatively stable, ...

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    Nappies/Diapers/Pants in Guatemala

    Jun 2021

    Following the outbreak of COVID-19 in Guatemala in 2020, consumers in the country faced considerable economic turmoil and financial uncertainty. With the threat of job losses and reduced income, many consumers were forced to economise and save money ...

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    Retail Adult Incontinence in Guatemala

    Jun 2021

    In 2020, retail adult incontinence was negatively affected by the difficult economic context of the COVID-19 pandemic in Guatemala. As consumers felt the economic upheaval of the COVID-19 crisis, so household spending power fell in 2020, which ...

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    Retail Tissue in Guatemala

    Jun 2021

    Following the outbreak of COVID-19 in 2020, consumers were faced with high levels of uncertainty as a result of an unprecedented global health crisis. In the face of long periods of home seclusion and an uncertain future, many consumers turned to ...

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    Wipes in Guatemala

    Jun 2021

    Following the outbreak of the COVID-19 pandemic, hygiene became a key priority for consumers in Guatemala due to the risk of COVID-19 infection. This had a positive impact on many easy-to-use products in wipes that have antibacterial or disinfectant ...

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    Away-From-Home Tissue and Hygiene in Guatemala

    Jun 2021

    In 2020, COVID-19 had a dramatic negative impact on away-from-home tissue and hygiene. Sales were severely negatively impacted by the closure of horeca outlets and a sharp drop in tourism. Even when horeca outlets were permitted to reopening, social ...

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    Tissue and Hygiene in Guatemala

    Jun 2021

    The initial COVID-19 outbreak, movement restrictions, and resulting consumer concerns over shortages led to stockpiling across categories in tissue and hygiene, especially for products like toilet paper. Stockpiling led retailers like Wal-Mart and ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Guatemala

    Jun 2021

    Despite the pandemic, heated tobacco sales continued to increase at a double-digit rate for both current value and volume growth in 2020 (albeit slower than in 2019). Heated tobacco benefited from the fact that consumers perceived the product as ...

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    Tobacco Free Oral Nicotine in Guatemala

    Jun 2021

    In 2020, sales of tobacco free oral nicotine remained negligible in Guatemala. On one hand, consumer knowledge on tobacco free oral nicotine remained limited. On the other hand, no players launched tobacco free oral nicotine products in the country ...

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    Cigars, Cigarillos and Smoking Tobacco in Guatemala

    Jun 2021

    While smoking tobacco remained negligible in Guatemala in 2020, cigars and cigarillos continued to be viewed as high-end products, as unit prices are much higher than those of cigarettes. In general, consumers tend to consume cigars, in particular, ...

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    Cigarettes in Guatemala

    Jun 2021

    COVID-19 pulled consumers’ smoking habits in various directions in 2020. Indeed, SECCATID and its office Observatorio Nacional de Drogas (OND) conducted a survey mid-2020 to determine the effects of the pandemic in the consumption of different legal ...

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    Tobacco in Guatemala

    Jun 2021

    Restrictions imposed to curb the spread of Coronavirus (COVID-19) in 2020 had a negative impact on tobacco in Guatemala. During 2020, several restrictions were imposed in the country (with these restrictions varying in time) but ranging from mobility...

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    Alcoholic Drinks in Guatemala

    May 2021

    As a result of Coronavirus (COVID-19) and related safety measures, alcoholic drinks in Guatemala posted a slight decline in total volume terms and a double-digit decline in total current value terms in 2020. The lacklustre performance can be ...

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    Cider/Perry in Guatemala

    May 2021

    Sales of cider/perry were negligible in Guatemala in 2020. ...

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    Beer in Guatemala

    May 2021

    In light of the pandemic, total volume sales of beer marginally declined, while in current value terms, a double-digit decline was experienced in 2020. The lacklustre performance in 2020 can be attributed to the plummeting on-trade sales, and ...

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    Spirits in Guatemala

    May 2021

    Spirits sales in Guatemala were negatively impacted by the COVID-19 pandemic in 2020. Although there was a slight shift from on-trade to off-trade consumption, it was not enough to result in positive total volume growth in 2020. Some spirits have a ...

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    Rtds in Guatemala

    May 2021

    RTDs experienced a steep decrease in total current value and volume sales in 2020. Even though most sales were made off-trade pre-pandemic, the plummeting on-trade sales affected overall performance in 2020. There was a healthy shift to off-trade, ...

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    Wine in Guatemala

    May 2021

    In 2020, the total volume sales slightly declined for wine, due to a steep decline in on-trade volume sales, where wines are typically consumed. In the review period, on-trade channels were recording faster growth as upscale restaurants continued ...

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    Mass Beauty and Personal Care in Guatemala

    May 2021

    Value sales of mass beauty and personal care declined by 7% in 2020, impacted by the outbreak of COVID-19, with value growth having recorded a 5% uplift in 2019. With many consumers working from home and other unemployed as a result of the outbreak, ...

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    Oral Care in Guatemala

    May 2021

    Value sales of oral care recorded a 1% growth in 2020, a stifled result compared to 6% recorded in 2019, prior to the outbreak of COVID-19. Therefore, while value sales suffered due to the outbreak and increased price sensitivity, the essential ...

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