Guatemala

Consumers are opting for healthier baby products including those with less or no added sugar as well as organic variants or those made with real ingredients, which are expanding in prepared baby food and dried baby food. There is a growing segment of…

Volume sales of cider/perry were negligible in Guatemala in 2021 and this is unlikely to change over the forecast period.

Gum is one of the categories still suffering from the Coronavirus (COVID-19) pandemic’s harsh impact. Due to the lack of consumer mobility, this category contracted severely in 2020, and failed to bounce back fully as conditions eased in 2021.…

Chocolate confectionery continues to recover from the slight downturn in retail volume sales and slowdown in retail current value sales due to the exigencies of the Coronavirus (COVID-19) pandemic in 2020. Some categories experienced lower demand…

While volume growth was muted in 2020, spirits benefitted from the opening up of society in 2021, and registered healthy volume growth. Volume sales increased by a fifth within on-trade channels and retail channels also registered positivise growth.…

RTDs are heavily dependent on the on-trade channel and with its reopening in 2021, RTDs registered a strong recovery. In fact, volume sales were higher than before the onset of COVID-19. RTDs is in line with strengthening consumer trends for lighter,…

According to industry sources, oral care products, mainly specialist toothpastes, struggled during 2020 and continued to do so in 2021. Toothpaste for whitening, sensitive teeth and gingivitis were some of the affected toothpaste categories as…

Surface care benefitted from the pandemic in 2020. In fact, surface care benefited more than any other home care product. Current value sales increased at double-digit rates, as people cleaned homes extensively in order to remove any possible residue…

Current value growth in polishes has been slightly lower since the start of the pandemic. With consumers prioritising disinfecting, there was less focus on polishing. In 2021, floor polish registered the highest current value growth, though from a…

Overall, 2022 is shaping up to be a more buoyant year for consumer health with current value sales growing at a stronger rate year on year. Consumers are returning to their usual wellness habits but there is also a growing propensity towards…

Cigarettes registered an increase in volume sales in 2021, following from the slump in volume sales in 2020. As society opened up, increased socialising supported volume sales. While distribution was somewhat disrupted in 2020, with even more…

Guatemala has recovered strongly after the disruptions caused by the 2020 COVID-19 restrictions, with volume sales in 2021 being higher than before the onset of COVID-19. Foodservice channels registered double-digit volume growth and retail channels…

During 2020, hair care sales in Guatemala were impacted by the COVID-19 pandemic, especially “post wash” categories such as styling agents and colouring etc, as with consumers spending more time at home and not socialising, many reduced the frequency…

Overall volume growth for retail tissue in 2021 was down on 2020. This was mainly due to slower demand in toilet paper, the dominant category, which had experienced a spike in volume sales the previous year due to the home seclusion trend and…

Department stores struggled and retail value sales plummeted in 2020, thanks to department stores being closed for much of the year due to COVID-19 restrictions. Later in the year, department stores started reopening but consumers shopped less often…

Toilet care registered slightly lower current value growth in 2021, as with society gradually opening up and people being out and about more, less toilets were cleaned. In addition, the frenzied cleaning that happened in 2020 eased in 2021, as with…

There was no significant difference in performance in 2021, compared with 2020. Value growth was on par with 2020, though volume growth was a little lower. This was because there was less of the frenzied cleaning that happened in 2020, as people were…

Since 2020, consumers have been increasingly searching for food that they can keep longer in storage, due to the uncertainty created by the global pandemic and reduced access to stores due to nightly curfews. This boosted demand for rice, pasta and…

In Guatemala, the consumption of honey has grown because more locals are looking to support emerging entrepreneurs with organic honey. Such artisanal brands of honey are promoting themselves at weekend markets, or near the main shopping malls in…

COVID-19’s impact started to drop in the second half of 2021 and this trend continued into 2022 resulting in a decrease in demand. Current value sales rose marginally as demand patterns began to normalise. Consumer interest in immune system…