Guatemala

The initial impact of COVID-19 in Guatemala began in early March as the government swiftly responded to positive cases with a national lockdown. Government-enforced restrictions quickly shut down land borders as well as air travel, with no foreigners...

Latin America’s economy will fall sharply in 2020 due to the containment measures of dealing with the Coronavirus (COVID-19). The region’s consumer expenditure will also fall in 2020. Caribbean economies will lag behind other countries due to their ...

Sales of alcoholic drinks have been heavily impacted by the closure of cafés, pubs and restaurants during the lockdown in response to the COVID-19 pandemic in the first half of 2020. This has decimated sales of alcoholic drinks on-trade in 2020 ...

Beer continues to see strong growth in Guatemala, driven by two different trends. The first is low unit prices for economy products which cater to the lower-end of the market, where consumers have tight budgets and base their drinking decisions on ...

Sales of cider/perry were negligible in Guatemala in 2019, and are expected to remain so throughout the forecast period....

Wine is not traditionally consumed in Guatemala, with the lack of domestic production meaning that all sales are accounted for by imported brands. Most consumers live in urban areas and are from middle to upper-income groups. Such consumers have ...

Spirits sales in Guatemala continue to be impacted by a number of different factors. For example, many consumers are shifting away from economy products such as aguardiente and rum towards beer, which is becoming increasingly affordable. Volume ...

The economy will decline in 2020. Domestic activity will be affected by the Coronavirus (COVID-19) measures. Private final consumption will contract as remittances slow. The external sector is suffering from weaker growth in the US economy, and the ...

While smoking tobacco remains negligible in Guatemala, cigars and cigarillos are viewed as high-end products, as unit prices are much higher than those of cigarettes. In addition, many smokers are not keen on the strong aromas of cigars and ...

The Guatemalan government has been proactive in communicating the potential health risks of excessive smoking and alcohol consumption during the Coronavirus epidemic. Although this may have resonated among some cigarette smokers, consumption ...

After significant declines over the earlier part of the review period, cigarette consumption increased in 2019. Substitutes such as e-vapour products and heated tobacco are more expensive than normal cigarettes and use of these products tends to be ...

Many smokers regard e-vapour products and heated tobacco as aids in quitting smoking or reducing consumption, as well as potentially reducing the risks associated with secondary smoking. The category remains relatively immature, with the majority of ...

Skin care remained an important category within beauty and personal care in Guatemala, supported by steady demand in 2019 for a range of different products and associated benefits that suit most budgets. Local consumers have become increasingly aware...

While baby and child-specific products continued to record healthy current value growth in Guatemala in 2019, the rate of growth has been steadily slowing over the latter half of the review period. Products with a higher average unit price and are ...

Hair care in Guatemala continued to record positive, marginally slowing, current value growth in 2019; whilst some price-sensitive consumers may have been forced to trade down to more affordable brands or products due to economic instability during ...

Depilatories remained a small category in Guatemala in 2019, dominated in volume terms by women’s razors and blades (with disposables the most popular type), while the more expensive format of hair removers/bleaches holds more equal value share, ...

Sun care remained a small category in Guatemala in 2019, dominated by sun protection. Sun care mainly caters to mid- to high-income consumers and often, these products are only used when consumers are in the sun for a prolonged period of time, such ...

In Guatemala, a large portfolio of oral care products is available, with the most popular being basic products such as toothpaste, manual toothbrushes and mouthwash/dental rinses. Even though the number of oral care brands available in the country ...

The concept of men’s grooming has become increasingly accepted in Guatemala, where the idea of men focusing on their own health and wellbeing, including personal grooming habits beyond the traditional shaving, is no longer the taboo it once was. This...

Demand for beauty and personal care in response to COVID-19 in 2020 is set to slow, in the best case scenario and strongly decline for other areas including colour cosmetics and fragrances, due to the home seclusion trend, as many consumers, ...