Guatemala

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Tea in Guatemala

Nov 2021

While tea has continued to expand in retail volume terms in 2021, growth for the entire year is set to be substantially lower than that recorded in 2020. This is mainly explained by the fact that the category experienced a surge in off-trade sales…

USD 990
Country Report

Other Hot Drinks in Guatemala

Nov 2021

Other hot drinks in Guatemala is mainly represented by other plant-based hot drinks. This category primarily comprises atoles, thick corn-based beverages. The dominant brand is Incaparina, which is produced by Central de Alimentos but was originally…

USD 990
Country Report

Hot Drinks in Guatemala

Nov 2021

Growth in overall retail volume sales of hot drinks in Guatemala in 2021 looks set to be markedly slower than that recorded in 2020. This is mainly because consumers have started to resume their normal routines and spend less time at home following…

USD 2,100
Country Report

Coffee in Guatemala

Nov 2021

After having plummeted in 2020 due to public health measures introduced to curb the spread of COVID-19 in Guatemala, foodservice volume sales of coffee have rebounded strongly in 2021, with high double-digit growth projected for the entire year. This…

USD 990
Country Report

Wound Care in Guatemala

Oct 2021

Wound care saw slightly negative retail value sales growth in 2020 overall due to the COVID-19 pandemic. With people staying at home due to lockdown as well as other restrictions throughout the year, many Guatemalans stayed at home more often than…

USD 990
Country Report

Weight Management and Wellbeing in Guatemala

Oct 2021

Weight management and wellbeing suffered a decline in current retail value sales in 2020 overall. Many Guatemalans spent more time at home during the year, thus preparing home-cooked meals. Many consumers took this opportunity to eat healthier and…

USD 990
Country Report

Vitamins in Guatemala

Oct 2021

Vitamins gained significant attention in 2020 as a response to the COVID-19 pandemic. Consumers are increasingly concerned about their health and wellness and adequate intake of nutrients which led to the remarkable growth of vitamins in 2020…

USD 990
Country Report

Sports Nutrition in Guatemala

Oct 2021

After performing relatively well over the review period, sports nutrition sees declining current retail value sales growth in 2021 in response to the pandemic. The main reasons for this is because of gym closures during lockdowns and as a result of…

USD 990
Country Report

Paediatric Consumer Health in Guatemala

Oct 2021

As paediatric consumer health covers such a wide variety of offerings, some product areas are benefiting from the pandemic, whilst others see sales plummet. Paediatric vitamins and dietary supplements for example shows healthy retail value sales…

USD 990
Country Report

Herbal/Traditional Products in Guatemala

Oct 2021

After relatively slow sales growth towards the end of the review period, herbal/traditional products saw current retail value sales soar in 2020 overall. In response to the health crisis, many Guatemalans have been taking greater care of their health…

USD 990
Country Report

Digestive Remedies in Guatemala

Oct 2021

Digestive remedies has seen considerable innovation during the review period as companies explore new ingredients and formulations. Most of these digestive remedies are aimed at digestive discomfort after eating and drinking heavily. Indeed, many…

USD 990
Country Report

Dietary Supplements in Guatemala

Oct 2021

Dietary supplements sees relatively healthy retail value sales growth in 2021 thanks to combination non-herbal/traditional dietary supplements. Furthermore, herbal/traditional dietary supplements aimed at benefiting the immune system, such as aloe,…

USD 990
Country Report

Dermatologicals in Guatemala

Oct 2021

Dermatologicals was deeply affected by the outbreak of COVID-19 in 2020 overall, as current retail value sales fell. However, dermatologicals is able to see retail value sales growth in 2021, although recovery is slow. The main reason for this is due…

USD 990
Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala

Oct 2021

Prior to the pandemic, there was a growing trend for more natural options which led major players to add natural ingredients to their offerings, such as Afrin Pure Sea which is a nasal spray that uses sea water. Many Guatemalans still use natural…

USD 990
Country Report

Consumer Health in Guatemala

Oct 2021

The COVID-19 pandemic created a significant disruption in Guatemala´s consumer health in 2020. Consumer health categories targeting the prevention of symptoms or treatment of COVID-19 symptoms were positively impacted. For example, vitamins,…

USD 2,650
Country Report

Analgesics in Guatemala

Oct 2021

The analgesics industry is currently focused on categorising levels of pain, i.e. low, moderate, and severe. Furthermore, they are working on marketing content aimed at each pain level to educate consumers on these various pain levels. Additionally,…

USD 990
Country Briefing

Income and Expenditure: Guatemala

Oct 2021

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

USD 250
Country Report

Yoghurt and Sour Milk Products in Guatemala

Sep 2021

Much like cheese, yoghurt and sour milk products is expected to record robust growth in current value terms in 2021, albeit at a slower rate than that seen in 2020. Retail volume growth is also likely to be slower as foodservice recovers some sales…

USD 990
Country Report

Other Dairy in Guatemala

Sep 2021

Although coffee whiteners is expected to see the most dynamic current value growth in other dairy in 2021, cream will continue to represent the majority of sales in this category. This is because cream is a common ingredient in many traditional…

USD 990
Country Report

Drinking Milk Products in Guatemala

Sep 2021

Much like cheese, drinking milk products is expected to record robust growth in current value terms in 2021, albeit at a slower rate than that seen in 2020. Retail volume growth is also likely to be slower as foodservice recovers some sales lost…

USD 990
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