Guatemala

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Cider/Perry in Guatemala

Jun 2022

Volume sales of cider/perry were negligible in Guatemala in 2021 and this is unlikely to change over the forecast period.

USD 1,195
Country Report

Wine in Guatemala

Jun 2022

Wine is not a popular alcoholic drink in Guatemala but its consumption has been increasing in recent years. In 2021, wine registered double-digit volume growth, buoyed by the opening up of the on-trade and continued healthy growth through retail…

USD 1,195
Country Report

Skin Care in Guatemala

Jun 2022

Skin care struggled at the beginning of pandemic, especially mass facial care. Industry sources commented that an important group of consumers neglected their facial skin care routine for several months due to home seclusion and not feeling the need…

USD 1,195
Country Report

Gum in Guatemala

Jul 2022

Gum is one of the categories still suffering from the Coronavirus (COVID-19) pandemic’s harsh impact. Due to the lack of consumer mobility, this category contracted severely in 2020, and failed to bounce back fully as conditions eased in 2021.…

USD 1,195
Country Report

Chocolate Confectionery in Guatemala

Jul 2022

Chocolate confectionery continues to recover from the slight downturn in retail volume sales and slowdown in retail current value sales due to the exigencies of the Coronavirus (COVID-19) pandemic in 2020. Some categories experienced lower demand…

USD 1,195
Country Report

Spirits in Guatemala

Jun 2022

While volume growth was muted in 2020, spirits benefitted from the opening up of society in 2021, and registered healthy volume growth. Volume sales increased by a fifth within on-trade channels and retail channels also registered positivise growth.…

USD 1,195
Country Report

Rtds in Guatemala

Jun 2022

RTDs are heavily dependent on the on-trade channel and with its reopening in 2021, RTDs registered a strong recovery. In fact, volume sales were higher than before the onset of COVID-19. RTDs is in line with strengthening consumer trends for lighter,…

USD 1,195
Country Report

Oral Care in Guatemala

Jun 2022

According to industry sources, oral care products, mainly specialist toothpastes, struggled during 2020 and continued to do so in 2021. Toothpaste for whitening, sensitive teeth and gingivitis were some of the affected toothpaste categories as…

USD 1,195
Country Report

Surface Care in Guatemala

Feb 2022

Surface care benefitted from the pandemic in 2020. In fact, surface care benefited more than any other home care product. Current value sales increased at double-digit rates, as people cleaned homes extensively in order to remove any possible residue…

USD 1,195
Country Report

Polishes in Guatemala

Feb 2022

Current value growth in polishes has been slightly lower since the start of the pandemic. With consumers prioritising disinfecting, there was less focus on polishing. In 2021, floor polish registered the highest current value growth, though from a…

USD 1,195
Country Report

Cigarettes in Guatemala

Jul 2022

Cigarettes registered an increase in volume sales in 2021, following from the slump in volume sales in 2020. As society opened up, increased socialising supported volume sales. While distribution was somewhat disrupted in 2020, with even more…

USD 1,195
Country Report

Alcoholic Drinks in Guatemala

Jun 2022

Guatemala has recovered strongly after the disruptions caused by the 2020 COVID-19 restrictions, with volume sales in 2021 being higher than before the onset of COVID-19. Foodservice channels registered double-digit volume growth and retail channels…

USD 2,450
Country Report

Hair Care in Guatemala

Jun 2022

During 2020, hair care sales in Guatemala were impacted by the COVID-19 pandemic, especially “post wash” categories such as styling agents and colouring etc, as with consumers spending more time at home and not socialising, many reduced the frequency…

USD 1,195
Country Report

Retail Tissue in Guatemala

Apr 2022

Overall volume growth for retail tissue in 2021 was down on 2020. This was mainly due to slower demand in toilet paper, the dominant category, which had experienced a spike in volume sales the previous year due to the home seclusion trend and…

USD 1,195
Country Report

Mixed Retailers in Guatemala

Apr 2022

Department stores struggled and retail value sales plummeted in 2020, thanks to department stores being closed for much of the year due to COVID-19 restrictions. Later in the year, department stores started reopening but consumers shopped less often…

USD 1,195
Country Report

Toilet Care in Guatemala

Feb 2022

Toilet care registered slightly lower current value growth in 2021, as with society gradually opening up and people being out and about more, less toilets were cleaned. In addition, the frenzied cleaning that happened in 2020 eased in 2021, as with…

USD 1,195
Country Report

Home Care in Guatemala

Feb 2022

There was no significant difference in performance in 2021, compared with 2020. Value growth was on par with 2020, though volume growth was a little lower. This was because there was less of the frenzied cleaning that happened in 2020, as people were…

USD 2,750
Country Report

Staple Foods in Guatemala

Feb 2022

Since 2020, consumers have been increasingly searching for food that they can keep longer in storage, due to the uncertainty created by the global pandemic and reduced access to stores due to nightly curfews. This boosted demand for rice, pasta and…

USD 2,450
Country Report

Fragrances in Guatemala

Jun 2022

The fragrances market in Guatemala collapsed in 2020, with strong double-digit loss recorded as a result of COVID-19. Both mass and premium categories were affected during the year. Mass fragrances were impacted by home seclusion, which negated the…

USD 1,195
Country Report

Colour Cosmetics in Guatemala

Jun 2022

Sales of colour cosmetics saw significant contraction in 2020 as a lack of social interaction due to COVID-19 meant fewer occasions for consumers to wear make-up. In 2021, however, the vast majority of Guatemalans resumed their social activities and…

USD 1,195
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