Guatemala

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Guatemala StatisticsConsumer Lifestyles in GuatemalaGuatemala Country BriefingsFuture Demographics: Guatemala in 2030

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    Guatemala: Country Profile

    Oct 2019

    The economy will continue to grow at a steady pace in 2019. Consumer spending and a double-digit gain in exports provide most of the support. Public investment in infrastructure is also on the rise. Guatemala’s extensive dependence on the US economy ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Guatemala

    Oct 2019

    Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type ...

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    Country Report

    Country Report

    Analgesics in Guatemala

    Oct 2019

    Innovation is usually low in analgesics, as consumers tend to stick to items that they know work for them. Aspirin and acetaminophen were two of the most popular forms of analgesics in 2019, particularly because they can be taken to relieve a range ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Guatemala

    Oct 2019

    In 2019, combination products experienced strong growth in cough, cold, allergy (hay fever) remedies, as the growing popularity of items targeting multiple symptoms is driven by convenience and affordability. In 2019, there was a growing trend to ...

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    Country Report

    Country Report

    Dermatologicals in Guatemala

    Oct 2019

    Marketing campaigns of some dermatological items are limited in Guatemala, especially ones that target conditions that consumers may consider embarrassing, such as haemorrhoids, vaginal infections, dandruff and antiparasitics/lice (head and body) ...

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    Country Report

    Country Report

    Dietary Supplements in Guatemala

    Oct 2019

    The positive forecast for dietary supplements is driven mainly by rising consumer awareness of the importance of maintaining health and wellness in order to prevent illnesses, rather than be forced to treat ailments with prescribed or OCT remedies. ...

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    Country Report

    Country Report

    Digestive Remedies in Guatemala

    Oct 2019

    The effects of urbanisation are the strongest driver of sales for digestive remedies in Guatemala. Longer commuting times, which mean that consumers do not have the time to return home for lunch, are forcing them to eat in restaurants and out and ...

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    Country Report

    Country Report

    Herbal/Traditional Products in Guatemala

    Oct 2019

    Herbal/traditional products are popular in Guatemala, with natural ingredients being a main driver of sales. Consumers trust in the benefits that natural ingredients provide, whilst a lack of prescription makes them feel confident that they are safe....

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    Country Report

    Country Report

    Consumer Health in Guatemala

    Oct 2019

    In Guatemala, there are barriers that make consumer health a difficult landscape for brands to compete in. Firstly, there is the difficult and slow bureaucratic procedure to get sanitary licences for new offerings, both domestic and imported. ...

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    Country Report

    Country Report

    Paediatric Consumer Health in Guatemala

    Oct 2019

    Natural ingredients are used for paediatric remedies in Guatemala, mainly for cough, cold, allergy (hay fever) remedies. Common ingredients used are honey, figs, herbs and aloe and these natural ingredients help to ensure parents that their children ...

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    Country Report

    Country Report

    Sports Nutrition in Guatemala

    Oct 2019

    The perception that sports nutrition is only for men who want to build muscle is being broken. More and more women are starting to take sports nutrition to support their exercise and health regimes. During the review period more women participated in...

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    Country Report

    Country Report

    Vitamins in Guatemala

    Oct 2019

    Vitamins gained attention in 2019, as consumers become increasingly concerned about health and wellness and their adequate intake of nutrients. A major driver of value sales was the focus of preventing illness by complementing a healthy diet with ...

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    Country Report

    Country Report

    Weight Management and Wellbeing in Guatemala

    Oct 2019

    Consumers in Guatemala are using a more natural approach towards losing weight; one that is no longer based on pills and shakes. They are relying more on a well-balanced diet and exercise to lose weight. This trend is strongest among upper-income ...

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    Country Report

    Country Report

    Wound Care in Guatemala

    Oct 2019

    Wound care is considered mature, with little innovation or marketing observed. The main driver of wound care is variety, mainly seen by sticking plaster/adhesive bandages, where Hansaplast and Nexcare lead sales. Hansaplast is a standard offering, ...

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    Country Report

    Country Report

    Travel in Guatemala

    Sep 2019

    Overall, Guatemala has experienced steady real GDP growth for several years running. This has led to strong growth in domestic leisure travel and the increasing ability to afford flying over driving in some cases. Therefore, there was accelerated ...

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    Strategy Briefing

    Strategy Briefing

    Laundry Care in Latin America

    Aug 2019

    Latin America is the fourth largest region globally for sales of laundry care, and is predicted to be the third fastest growing over 2018-2023. Difficult economic conditions in some markets over 2013-2018 restricted growth, but there are many ...

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    Country Report

    Country Report

    Beer in Guatemala

    Jul 2019

    Beer continues to see strong growth in Guatemala, which is being driven by two different trends. The first is low unit prices for economy products which cater to the lower-end of the market, where consumers have tight budgets and base their drinking ...

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    Country Report

    Country Report

    Cider/Perry in Guatemala

    Jul 2019

    Sales of cider/perry remained negligible in Guatemala in 2018, and are expected to remain negligible throughout the forecast period....

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    Country Report

    Country Report

    Alcoholic Drinks in Guatemala

    Jul 2019

    Alcoholic drinks registered a positive performance in Guatemala in 2018, with stronger total volume growth than seen in 2017. Growth is attributed to several different trends, affecting different consumer bases. At the lower-end of the market, where ...

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    Country Report

    Country Report

    Spirits in Guatemala

    Jul 2019

    Several factors affected sales of spirits in Guatemala in recent years, such as the beer price war in 2010, which had a strong impact on sales of spirits, with consumers switching away from economy products such as aguardiente and rum to beer. In ...

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