Guatemala

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Home Insecticides in Guatemala

Feb 2022

Home insecticides were largely unaffected by COVID-19, as it is mainly a seasonal, functional product and were not directly related to the hygiene concerns consumers had regarding COVID-19. The main driver of volume sales each year is the size of the…

USD 1,195
Country Report

Dishwashing in Guatemala

Feb 2022

While value and volume sales continued to be healthy in 2021, growth was down from 2020. With society opening up to an extent in 2021, less dishes were washed. As yet, value sales of automatic dishwashing products are negligible, catering to a tiny…

USD 1,195
Country Report

Air Care in Guatemala

Feb 2022

Air care registered healthy current value and volume growth in 2021. However, value growth was slightly lower than in 2020, as with people out and about more, as society gradually opened up, growth in air care fell slightly. Spray/aerosol remained…

USD 1,195
Country Report

Baked Goods in Guatemala

Feb 2022

In 2020, baked goods was affected by the curfew restrictions imposed in Guatemala due to the COVID-19 pandemic. Foodservice volumes declined sharply due to mandated closures of non-essential businesses, including horeca outlets, in correspondence…

USD 1,195
Country Report

Direct Selling in Guatemala

Apr 2022

At the beginning of the pandemic in 2020, retail value sales of direct selling decreased quite steeply. The channel is very reliant on sales force representatives’ personal relationships with their customers. Therefore, as social distancing measures…

USD 1,195
Country Report

Bleach in Guatemala

Feb 2022

In 2020, COVID-19 spurred a global surge in sales of disinfection products and in particular bleach, as it was deemed one of the most effective to kill the virus. While this was also true in Guatemala, the surge in volume sales was not as dramatic as…

USD 1,195
Country Report

Breakfast Cereals in Guatemala

Feb 2022

In 2020, COVID-19 had a moderate impact on breakfast cereals in Guatemala. The government was quick to impose a national lockdown, which included a nightly curfew and the closure of non-essential businesses, which resulted in some stockpiling of…

USD 1,195
Country Report

Wipes in Guatemala

Apr 2022

As was the case in 2020, all personal wipes categories contracted in volume terms in 2021 as Guatemalans remained inclined to rein in spending on non-essentials due to the economic fallout of COVID-19. Demand was further depressed by price hikes…

USD 1,195
Country Report

Surface Care in Guatemala

Feb 2022

Surface care benefitted from the pandemic in 2020. In fact, surface care benefited more than any other home care product. Current value sales increased at double-digit rates, as people cleaned homes extensively in order to remove any possible residue…

USD 1,195
Country Report

Polishes in Guatemala

Feb 2022

Current value growth in polishes has been slightly lower since the start of the pandemic. With consumers prioritising disinfecting, there was less focus on polishing. In 2021, floor polish registered the highest current value growth, though from a…

USD 1,195
Country Report

Retail Tissue in Guatemala

Apr 2022

Overall volume growth for retail tissue in 2021 was down on 2020. This was mainly due to slower demand in toilet paper, the dominant category, which had experienced a spike in volume sales the previous year due to the home seclusion trend and…

USD 1,195
Country Report

Mixed Retailers in Guatemala

Apr 2022

Department stores struggled and retail value sales plummeted in 2020, thanks to department stores being closed for much of the year due to COVID-19 restrictions. Later in the year, department stores started reopening but consumers shopped less often…

USD 1,195
Country Report

Toilet Care in Guatemala

Feb 2022

Toilet care registered slightly lower current value growth in 2021, as with society gradually opening up and people being out and about more, less toilets were cleaned. In addition, the frenzied cleaning that happened in 2020 eased in 2021, as with…

USD 1,195
Country Report

Home Care in Guatemala

Feb 2022

There was no significant difference in performance in 2021, compared with 2020. Value growth was on par with 2020, though volume growth was a little lower. This was because there was less of the frenzied cleaning that happened in 2020, as people were…

USD 2,750
Country Report

Staple Foods in Guatemala

Feb 2022

Since 2020, consumers have been increasingly searching for food that they can keep longer in storage, due to the uncertainty created by the global pandemic and reduced access to stores due to nightly curfews. This boosted demand for rice, pasta and…

USD 2,450
Country Report

Retailing in Guatemala

Apr 2022

Restrictions with a corresponding national lockdown were imposed swiftly in March 2020 when the country reported its first COVID-19 death. The Guatemalan government’s measures to curb the spread of the virus were very restrictive until July 2020.…

USD 2,450
Country Report

Laundry Care in Guatemala

Feb 2022

With society opening up more in 2021 and as a result people returning to office and schools, more clothes were washed and laundry care registered an increase in current value and volume sales. In light of the pandemic, many brands also changed their…

USD 1,195
Country Report

Tissue and Hygiene in Guatemala

Apr 2022

The fallout of COVID-19 remained the most influential factor shaping consumption patterns in tissue and hygiene in Guatemala in 2021. With many households having recently experienced a drop in purchasing power due to the negative economic impact of…

USD 2,750
Country Report

Traditional Grocery Retailers in Guatemala

Apr 2022

Although traditional grocery retailers registered sluggish retail value sales during 2020, it managed to record robust sales growth in 2021, growing above 2019 levels. Sales growth was supported by the convenience of these players’ location, pack…

USD 1,195
Country Report

Nappies/Diapers/Pants in Guatemala

Apr 2022

Nappies/diapers/pants in Guatemala has been comparatively well insulated from the negative economic impact of COVID-19, as these products are essential for families with infants and toddlers, and parents inevitably prioritise spending on the needs of…

USD 1,195
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