Guatemala
Guatemala StatisticsConsumer Lifestyles in GuatemalaGuatemala Country BriefingsFuture Demographics: Guatemala in 2030
Country Report
Cigarettes in Guatemala
Jul 2018
Even though cigarettes is registering a decline in volume terms, it continues to be an active category in Guatemala. In 2017, Distribuidora Alcazaren SA, a strong liquor and wine distributor, began to import Camel cigarettes and distributes them ...
Country Report
Cigars, Cigarillos and Smoking Tobacco in Guatemala
Jul 2018
Cigars and cigarillos is considered a niche category in Guatemala, as it caters to a very specific consumer base of male adults in the middle-to-upper-income tier who enjoy smoking these products for their flavour and sophistication. The emergence of...
Country Report
Tobacco in Guatemala
Jul 2018
In 2017 tobacco registered a positive performance in retail value terms but a decline in retail volume terms (based mainly on cigarettes, the largest category), as it continues to be largely hindered by contraband with the commercialisation of ...
Country Report
Smokeless Tobacco and Vapour Products in Guatemala
Jul 2018
Smokeless tobacco has negligible sales in Guatemala. Vapour products, however, is becoming the new trend in smoking and sales are quickly growing in Guatemala City, with several retailers seen in shopping centres and on social media websites such as ...
Country Report
Beer in Guatemala
Jul 2018
During the review period, beer registered strong double-digit volume growth rates, mainly caused by unit price reductions by the two leading competitive companies Cervecería Centroamericana SA and AmBev Centroamérica SA. This resulted in consumers ...
Country Report
Cider/Perry in Guatemala
Jul 2018
Cider/perry was not present in Guatemala in 2017, nor is there any data to suggest its entry over the forecast period....
Country Report
Alcoholic Drinks in Guatemala
Jul 2018
Alcoholic drinks recorded positive growth in volume and current value terms in 2017. However, categories such as beer have begun to show signs of maturity, after displaying a double-digit growth rate over the review period. Beer managed to maintain ...
Country Report
Rtds/High-Strength Premixes in Guatemala
Jul 2018
Ever since the beer price war began in Guatemala in 2010 where beer prices dropped considerably, alcoholic drinks changed in the country. Consumers began to switch from drinking spirits to drinking beer. RTDs has become a way for spirits to compete ...
Country Report
Spirits in Guatemala
Jul 2018
Spirits began to see positive volume growth rates in 2017, as the category was deeply affected by the beer price war evident over the review period. The most affected spirits were rum and aguardiente, which offer extremely affordable brands such as ...
Country Report
Wine in Guatemala
Jul 2018
Wine is not a traditional product in Guatemala and the lack of domestic production makes it an imported product. Consumers, in the majority, are present in the urban mid- to upper-income groups with higher disposable incomes who follow international ...
Country Profile
Latin America: Regional Profile
Jul 2018
Latin America’s real recovery will continue in 2018. The region’s consumer expenditure will also improve slightly in 2018. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America ...
Strategy Briefing
Grocery Retailing in Latin America
Jun 2018
Most of the major economies in Latin America have faced significant economic and political challenges that have affected consumer spending across product categories, including purchases at grocery retailers. Economic crises in Brazil, Argentina and ...
Country Profile
Guatemala: Country Profile
May 2018
The economy will continue to grow at a steady pace in 2018. Consumer spending and strong gains in exports provide most of the support. An increase in public investment in infrastructure is another driver. Planned reforms could be derailed by a ...
Country Report
Baby and Child-Specific Products in Guatemala
May 2018
In 2017, two new brands were seen in baby and child-specific products: Dove Baby (Unilever de Centroamérica) and Fisher Price (Coprodisa). Both brands have wide product portfolios, containing products such as baby shampoo, shower gel, body cream, ...
Country Report
Bath and Shower in Guatemala
May 2018
Product segmentation is beginning to be seen in Guatemala, with consumers in the middle to higher-end of the market beginning to use different bath and shower products for different purposes throughout their homes. Liquid soap is being using instead ...
Country Report
Colour Cosmetics in Guatemala
May 2018
Colour cosmetics is a very dynamic category in Guatemala, and new products, colours and brands are usually seen in the market, as companies try to keep up with the latest international trends. Matte products are becoming more prevalent, especially in...
Country Report
Deodorants in Guatemala
May 2018
A wide product portfolio is offered by companies in deodorants, with different value-added benefits, such as longer protection (up to 48 hours), stress protection, skin whitening and invisible application, particularly amongst leading brands such as ...
Country Report
Depilatories in Guatemala
May 2018
In 2017, most value sales of women’s razors and blades were accounted for by disposable razors, whilst systems razors represented only a small value share. Although systems are perceived as more effective, using disposable razors is considered more ...
Country Report
Fragrances in Guatemala
May 2018
Guatemala is a country in which the majority of the population has tight, limited budgets, and the low- and middle-income segments are the largest. In 2017, mass fragrances accounted for more than three quarters of value sales. Both urban and rural ...
Country Report
Hair Care in Guatemala
May 2018
The use of conditioners, combing creams and treatments is becoming more prevalent in Guatemala, mainly because companies introduced 10ml sachets at very affordable prices, which allowed them to expand their consumer base and reach the lower-end of ...
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