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Guatemala

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Guatemala StatisticsConsumer Lifestyles in GuatemalaGuatemala Country BriefingsFuture Demographics: Guatemala in 2030

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    Latin America: Regional Profile

    Jun 2020

    Latin America’s economy will fall fall sharply in 2020 due to the containment measures of dealing with COVID-19. The region’s consumer expenditure will also fall in 2020. Caribbean economies will lag behind other countries due to their excessive ...

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    Country Report

    Country Report

    Retail Tissue in Guatemala

    Jun 2020

    Retail tissue has surprisingly low penetration in Guatemala, especially among less affluent consumer segments. A substantial number of consumers struggle to afford basic retail tissue products such as toilet paper and napkins, let alone facial ...

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    Country Report

    Country Report

    Sanitary Protection in Guatemala

    Jun 2020

    The vast majority of women in Guatemala use towels for all their sanitary protection needs, with sales in other categories remaining low. This situation is unlikely to change before the end of the forecast period. For this reason, players in the ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Guatemala

    Jun 2020

    The convenience of using disposable nappies/diapers/pants and their increasing affordability are the main factors supporting demand among a wider consumer base. The appearance of economy brands that can be purchased by the unit in traditional retail ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Guatemala

    Jun 2020

    Strong growth in Guatemala’s horeca industry is the main driver of rising demand for away-from-home tissue and hygiene. However, another major influence is the construction of numerous new shopping centres in both urban and suburban areas throughout ...

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    Country Report

    Country Report

    Retail Adult Incontinence in Guatemala

    Jun 2020

    Adult incontinence remains a small category in Guatemala, catering to a niche group of mid- and high-income consumers. High unit prices and taboos associated with the use of adult incontinence products are among the main reasons why the category is ...

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    Country Report

    Country Report

    Tissue and Hygiene in Guatemala

    Jun 2020

    The initial COVID-19 outbreak, movement restrictions, and resulting consumer concerns over shortages led to stockpiling across categories in tissue and hygiene, especially for products like toilet paper. Stockpiling led retailers like Wal-Mart and ...

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    Country Report

    Country Report

    Wipes in Guatemala

    Jun 2020

    Wipes continues to be dominated by baby wipes. However, new products in other areas are gradually being introduced. New categories of wipes have begun to appear on retail shelves, including disinfectant wipes, moist toilet paper, facial cleansing and...

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    Country Briefing

    Country Briefing

    Households: Guatemala

    May 2020

    Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

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    Country Profile

    Country Profile

    Guatemala: Country Profile

    May 2020

    The economy will continue to grow at a steady pace in 2019. Consumer spending and a double-digit gain in exports provide most of the support. Public investment in infrastructure is also on the rise. Guatemala’s extensive dependence on the US economy ...

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    Country Briefing

    Country Briefing

    Sustainability: Guatemala

    Apr 2020

    The landscape in which businesses operate has an impact on the supply chains and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a ...

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    Strategy Briefing

    Strategy Briefing

    Business Dynamics in Latin America

    Apr 2020

    Latin America has great potential for investment, yet still faces severe issues with government instability, widespread corruption and terrorism. The region also has high tax rates deterring potential investment, however, continues improving systems ...

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    Country Report

    Country Report

    Traditional Grocery Retailers in Guatemala

    Mar 2020

    In 2019, there were over 145,000 traditional grocery retailer outlets in Guatemala, including independent small grocers, food/drink/tobacco specialists and other grocery retailers. Traditional grocery retailers posted substantial value growth in ...

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    Country Report

    Country Report

    Mobile E-Commerce in Guatemala

    Mar 2020

    In 2019, mobile e-commerce was in its growing phase in Guatemala, but it still has many barriers to break down to increase consumer confidence. Similar to e-commerce, there is still reluctancy to use credit cards in mobile devices, with this being ...

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    Country Report

    Country Report

    Apparel and Footwear Specialist Retailers in Guatemala

    Mar 2020

    In 2019, price sensitivity amongst customers in Guatemala impacted the landscape for apparel and footwear specialists, with economic players having a loyal consumer base, and continuing to expand. Unlike more mid-priced and luxury brands, budget ...

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    Country Report

    Country Report

    E-Commerce in Guatemala

    Mar 2020

    In 2019, growth in e-commerce was boosted, as buying and selling sites such as OLX, were emerging in Guatemala. These third party marketplaces, in particular, had gained in popularity in 2019. Third-party platforms also benefit from allowing for a ...

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    Country Report

    Country Report

    Modern Grocery Retailers in Guatemala

    Mar 2020

    Modern grocery retailers continued to expand in Guatemala in 2019. Over the review period, the most significant expansion was seen within convenience stores: Super 24 opened 32 new stores in 2018, and Unisuper SA entered with 10 La Torre Express ...

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    Country Report

    Country Report

    Retailing in Guatemala

    Mar 2020

    In 2019, retailing in Guatemala recorded strong levels of growth, succeeding levels recorded across the review period. Particularly high levels of growth was recorded from mixed retailers, especially warehouse clubs and variety stores, as well as ...

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    Country Report

    Country Report

    Mixed Retailers in Guatemala

    Mar 2020

    Mixed retailers such as warehouse clubs, variety stores and department stores, are concentrated in Guatemala City and its suburbs. PriceSmart is the only warehouse club with three large stores, each of around 6,000 square meters. The chain has ...

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    Country Report

    Country Report

    Direct Selling in Guatemala

    Mar 2020

    During 2019, direct selling was increasing in Guatemala, with substantial levels of value growth as direct selling has strong penetration in both urban and rural areas. New players were driving growth and innovation, with the appeal of working in ...

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