Guatemala

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Guatemala. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Guatemala StatisticsConsumer Lifestyles in GuatemalaGuatemala Country BriefingsFuture Demographics: Guatemala in 2030

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    Cigarettes in Guatemala

    Jul 2018

    Even though cigarettes is registering a decline in volume terms, it continues to be an active category in Guatemala. In 2017, Distribuidora Alcazaren SA, a strong liquor and wine distributor, began to import Camel cigarettes and distributes them ...

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    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Guatemala

    Jul 2018

    Cigars and cigarillos is considered a niche category in Guatemala, as it caters to a very specific consumer base of male adults in the middle-to-upper-income tier who enjoy smoking these products for their flavour and sophistication. The emergence of...

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    Tobacco in Guatemala

    Jul 2018

    In 2017 tobacco registered a positive performance in retail value terms but a decline in retail volume terms (based mainly on cigarettes, the largest category), as it continues to be largely hindered by contraband with the commercialisation of ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Guatemala

    Jul 2018

    Smokeless tobacco has negligible sales in Guatemala. Vapour products, however, is becoming the new trend in smoking and sales are quickly growing in Guatemala City, with several retailers seen in shopping centres and on social media websites such as ...

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    Beer in Guatemala

    Jul 2018

    During the review period, beer registered strong double-digit volume growth rates, mainly caused by unit price reductions by the two leading competitive companies Cervecería Centroamericana SA and AmBev Centroamérica SA. This resulted in consumers ...

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    Cider/Perry in Guatemala

    Jul 2018

    Cider/perry was not present in Guatemala in 2017, nor is there any data to suggest its entry over the forecast period....

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    Alcoholic Drinks in Guatemala

    Jul 2018

    Alcoholic drinks recorded positive growth in volume and current value terms in 2017. However, categories such as beer have begun to show signs of maturity, after displaying a double-digit growth rate over the review period. Beer managed to maintain ...

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    Country Report

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    Rtds/High-Strength Premixes in Guatemala

    Jul 2018

    Ever since the beer price war began in Guatemala in 2010 where beer prices dropped considerably, alcoholic drinks changed in the country. Consumers began to switch from drinking spirits to drinking beer. RTDs has become a way for spirits to compete ...

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    Spirits in Guatemala

    Jul 2018

    Spirits began to see positive volume growth rates in 2017, as the category was deeply affected by the beer price war evident over the review period. The most affected spirits were rum and aguardiente, which offer extremely affordable brands such as ...

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    Country Report

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    Wine in Guatemala

    Jul 2018

    Wine is not a traditional product in Guatemala and the lack of domestic production makes it an imported product. Consumers, in the majority, are present in the urban mid- to upper-income groups with higher disposable incomes who follow international ...

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    Country Profile

    Country Profile

    Latin America: Regional Profile

    Jul 2018

    Latin America’s real recovery will continue in 2018. The region’s consumer expenditure will also improve slightly in 2018. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America ...

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    Strategy Briefing

    Strategy Briefing

    Grocery Retailing in Latin America

    Jun 2018

    Most of the major economies in Latin America have faced significant economic and political challenges that have affected consumer spending across product categories, including purchases at grocery retailers. Economic crises in Brazil, Argentina and ...

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    Country Profile

    Country Profile

    Guatemala: Country Profile

    May 2018

    The economy will continue to grow at a steady pace in 2018. Consumer spending and strong gains in exports provide most of the support. An increase in public investment in infrastructure is another driver. Planned reforms could be derailed by a ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Guatemala

    May 2018

    In 2017, two new brands were seen in baby and child-specific products: Dove Baby (Unilever de Centroamérica) and Fisher Price (Coprodisa). Both brands have wide product portfolios, containing products such as baby shampoo, shower gel, body cream, ...

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    Bath and Shower in Guatemala

    May 2018

    Product segmentation is beginning to be seen in Guatemala, with consumers in the middle to higher-end of the market beginning to use different bath and shower products for different purposes throughout their homes. Liquid soap is being using instead ...

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    Country Report

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    Colour Cosmetics in Guatemala

    May 2018

    Colour cosmetics is a very dynamic category in Guatemala, and new products, colours and brands are usually seen in the market, as companies try to keep up with the latest international trends. Matte products are becoming more prevalent, especially in...

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    Deodorants in Guatemala

    May 2018

    A wide product portfolio is offered by companies in deodorants, with different value-added benefits, such as longer protection (up to 48 hours), stress protection, skin whitening and invisible application, particularly amongst leading brands such as ...

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    Country Report

    Country Report

    Depilatories in Guatemala

    May 2018

    In 2017, most value sales of women’s razors and blades were accounted for by disposable razors, whilst systems razors represented only a small value share. Although systems are perceived as more effective, using disposable razors is considered more ...

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    Country Report

    Country Report

    Fragrances in Guatemala

    May 2018

    Guatemala is a country in which the majority of the population has tight, limited budgets, and the low- and middle-income segments are the largest. In 2017, mass fragrances accounted for more than three quarters of value sales. Both urban and rural ...

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    Country Report

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    Hair Care in Guatemala

    May 2018

    The use of conditioners, combing creams and treatments is becoming more prevalent in Guatemala, mainly because companies introduced 10ml sachets at very affordable prices, which allowed them to expand their consumer base and reach the lower-end of ...

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