Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Sour milk products registered a strong performance during 2021, outperforming yoghurt substantially as sales rose from a considerably lower base. Kefir is among the most popular sour milk products in Ireland and demand for kefir has risen strongly…
Among the big winners in other dairy 2021 were plain condensed milk, plain fromage frais and quark and savoury fromage frais and quark. All of these categories benefited from the deepening of the health and wellness trend that was seen during the…
2021 saw cow’s milk remain the dominant category of drinking milk products in Ireland. Moreover, fresh milk remains the dominant form of cow’s milk in the country, with UHT milk facing very low demand. Although some industry observers predicted that…
While demand for cheese rebounded strongly during 2021 as the impact of the COVID-19 pandemic dissipated somewhat, the category’s leading manufacturers have sought to capitalise on rising demand with the launch of new products and marketing campaigns…
One interesting aspect of butter marketing in Ireland is that the possession of a strong and well-known brand name is generally considered crucial for success in the category. Indeed, in Ireland well-known brands of butter tend to perform much better…
Irish infant formula has a reputation worldwide for high quality and product safety and this has contributed to sales growth in recent years as many young mothers feel incentivised to use milk formula and prepared baby food instead of breastfeeding…
The briefing examines how Pharmaceuticals and Medical Equipment industry performs globally and in the largest countries in terms of pharmaceuticals and medical equipment output. The report also provides data for production, market size, imports,…
After current value sales of snack bars were negatively impacted by COVID-19 lockdowns in 2020, the category, which includes cereal bars, protein/energy bars and fruit and nut bars, is anticipated to return to sales growth in 2021. As lockdown…
Sugar confectionery saw little current value growth during the review period as a whole, as the war on sugar increased its momentum. However, sales growth was further challenged by the COVID-19 pandemic, during which consumers’ snack purchasing…
Snacks in Ireland continue to be popular and will perform well in 2021, recording current value sales growth over the previous year. At the beginning of the year the government imposed national lockdowns, and thus encouraged home seclusion, while in…
Savoury snacks was one of the snacks categories that benefited the most from the impact of the COVID-19 pandemic. The extended period of time spent at home by many consumers during lockdowns created high demand for savoury snacks. However, as…
After lockdown restrictions negatively impacting the current value sales of ice cream and frozen desserts in 2020, the easing of restrictions will allow the category to recover to pre-pandemic levels in 2021. Different sub-categories were differently…
In 2021, both chewing and bubble gum value sales returned to positive current value growth, following decline in 2020, as COVID-19 restrictions began to ease and consumers starting to return to their pre-pandemic daily routines. Being primarily aimed…
As COVID-19 restrictions start to relax in 2021, chocolate confectionery will recover in terms of current value growth rates. During times of home seclusion, Irish customers treated chocolate confectionery as an indulgence category. However, but as…
COVID-19 did not have a direct impact on the supply of tobacco products to Ireland in 2020. Retailers were able to obtain stock as usual and inventory did not deplete significantly for tobacco products. COVID-19 did however inadvertently affect the…
Tobacco free oral nicotine had no significant distribution presence in Ireland at the end of the review period and is not expected to gain significant sales in the forecast period.
E-vapour products is the only significant product area in smokeless tobacco, e-vapour products and heated tobacco in Ireland. Open vaping systems continues to be the largest product area and registered strong current value growth in 2020.…
Cigars, cigarillos and pipe tobacco saw retail volume and current value sales decline for another consecutive year in 2020. The pre-existing trends negatively impacting the perception of cigars, cigarillos and pipe tobacco continue to supress sales.…
Current value sales of cigarettes reached their highest annual growth rate in 2020 in the last decade in Ireland, mainly fuelled by sales of legitimate cigarettes through mainstream retail channels. The travel restrictions enforced in Ireland…
While skin care was negatively impacted by the COVID-19 pandemic, links to hygiene, health and self pampering have kept the category in higher growth than discretionary categories. Hygiene concerns in 2020 have boosted hand care, as increased use of…