Ireland

While wound care is only expected to post marginal growth in total volume sales in 2022, this will nonetheless represent an improvement on the decline recorded in 2021. The turnaround has been underpinned by increased demand for sticking…

After declining from two years in a row, retail constant value sales (2022 prices) of lodging (destination) began to recover during 2022, as COVID-19 restrictions on travel were largely eliminated early in the year: International travellers arriving…

Having plunged by around two thirds during 2020 and 2021, booking retail constant value sales (2022 prices) rebounded strongly in 2022 but remained well below their pre-pandemic level. After pandemic restrictions on travel were largely relaxed in…

The Spirits category has navigated the pandemic much better than was predicted. In 2021, spirits volume sales increased marginally due to the partial reopening of the on-trade. After an astounding year in the off-trade, retail volume sales declined…

On-trade challenges led to the second year of overall decline in volume sales of cider. Cider has suffered as a result of its on-trade focus and limited innovation in the category over the last few years, as well as disruption from the pandemic.…

Beer saw another weak year in 2021 with volume sales declining marginally as the on-trade continued to struggle from pandemic restrictions. Social distancing rules, vaccine passports and facemasks were compulsory in on-trade until December 2021,…

Major brand owners have continued to launch marketing campaigns which underline importance of dogs in the lives of Irish people. Campaigns such as these were launched during 2020 and 2021 and as they proved successful they are continuing to be used…

The pet humanisation trend was a big influence on demand for cat food in Ireland over the review period, but this has gradually evolved into pet parenting. This is where cats are increasingly being treated like children by their owners, with this…

Among the household types of wipes, all purpose cleaning wipes continued to achieve positive growth in volume sales in 2021 in Ireland. In the second year of the pandemic, consumers remained meticulous in terms of their household hygiene practices,…

Vending sales in Ireland witnessed a partial recovery in 2021, although these figures remained below pre-pandemic levels due to related restrictions endured in Ireland during the initial months of the year. Given that vending machines are frequently…

The outbreak of COVID-19 did not have a major impact on home insecticides in 2020, with current value sales declining marginally in the year on account of a summer where temperatures were below average and rainfall higher. By the time the peak season…

Ireland is one of the freest nations globally for economic freedom, enjoying limited corruption and improving state finances. Economic performance was the best in the European Union (EU) in 2021, which is set to outperform peers in the short term,…

Standard eye care, the dominant eye care category in Ireland, is set to record a decline in volume terms in 2022. This contraction is partly explained by heightened budget-consciousness, as soaring inflation has caused unit prices to increase and…

In 2021, both the distribution and consumption of tobacco products in Ireland were impacted by COVID-19 developments for a second consecutive year. The supply of tobacco products in Ireland remained stable throughout 2021, but there were some minor…

Pet products is significant new product development and innovation in Ireland, with consumers demanding increasingly sophisticated products. For example, UK company Sniffe & Likkit launched its range of dog cosmetics on the Irish market in 2021. The…

With remote working regulations compounded by hospitality and gym closures, local consumers had restricted opportunities for social interaction in 2021. When consumers did exercise, ongoing remote working catered for time to shower rather than apply…

Free from is the most dynamic health and wellness packaged food product. Free from registered double-digit value and volume growth in both 2021 and 2020. Several factors are contributing to the healthy growth. There is a sizeable coeliac population…

In addition to remaining by far the largest vitamins category in Ireland, multivitamins is poised to be the most dynamic performer in volume growth terms in 2022. These products have long been popular among local consumers, partly due to the…

The removal of all pandemic restrictions in 2022 enabled baby food to leverage on the re-emergence of consumer demand for convenience and health, especially in the development of new products.

Value and volume sales of duty-paid cigarettes rose significantly for the second consecutive year in 2021, albeit at a slower growth rate due to the gradual reopening of Ireland and the migration of smokers to alternative tobacco products. Despite…