Ireland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Ireland StatisticsConsumer Lifestyles in IrelandIreland Country BriefingsFuture Demographics: Ireland in 2030

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Ireland

    Aug 2018

    Ireland’s economic growth will moderate but still grow robustly in 2018. The nation remains as one of the world's most attractive investment destinations, offering an extremely favourable tax regime, making it one of the leading recipients of foreign...

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    Strategy Briefing

    Strategy Briefing

    Economy, Finance and Trade in Western Europe

    Jul 2018

    Western Europe is undergoing a period of uncertainty owing to the United Kingdom’s (UK) decision to leave the European Union (EU). Germany, France and the UK play a pivotal role in regional trade, which will be put to the test in a post-Brexit ...

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    Strategy Briefing

    Strategy Briefing

    Metal Products in Western Europe

    Jul 2018

    With production of USD890 billion, Western Europe is the world’s second-largest metal producer, after Asia Pacific. Western Europe’s metal industry is highly developed with production per capita of USD1,777. Despite output plunging in the major ...

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    Strategy Briefing

    Strategy Briefing

    Opportunities for Halal Beauty in Western Europe

    Jul 2018

    Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

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    Country Report

    Country Report

    Cigarettes in Ireland

    Jul 2018

    TPD2 was not the only legislation to be enacted in Ireland in 2017. Ireland brought forward legislation to introduce plain packaging from 2018 to 2017. From 30 September 2018 all tobacco products for sale or manufactured in Ireland must be plain ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Ireland

    Jul 2018

    At the end of the review period excise duty on manufactured cigarettes in Ireland was EUR289.98 per 1,000 cigarettes whereas for 1kg of RYO the excise duty was EUR273. The Irish Department of Finance undertook a major study to review how tobacco ...

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    Country Report

    Country Report

    Tobacco in Ireland

    Jul 2018

    The Irish authorities remain committed to introducing legislation which aims to curb usage of harmful consumer goods. Tobacco and alcohol continued to attract increased excise and a sugar tax was introduced. Ireland also became only the fourth ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Ireland

    Jul 2018

    Revised TPD2 regulations came into effect in Ireland in 2017, which imposed greater restrictions on the category than were previously in place....

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    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    Jun 2018

    The trends for healthy living and wellness continue to encourage sales of sportswear across Western Europe, with consumer preference shifting towards performance apparel and footwear as more people integrate exercise into their daily routine. The top...

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    Future Demographic

    Future Demographic

    Ireland in 2030: The Future Demographic

    Jun 2018

    In 2030, the population of Ireland will reach 5.2 million, an increase of 8.1% from 2017. Strong, albeit declining, natural change will be responsible for the majority of this relatively strong growth, while positive net migration will account for ...

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    Country Report

    Country Report

    Pet Care in Ireland

    Jun 2018

    2017 was a challenging year for pet care in Ireland. However, the market is expected to return to positive growth in 2018. Pet care’s marginal current value decline in 2017 can be attributed to a sharp drop in sales of dry dog food. This was ...

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    Country Report

    Country Report

    Cat Food in Ireland

    Jun 2018

    With houses and flats in Ireland generally becoming smaller, many householders are looking for smaller and more “practical” pets to keep, such as cats. Nevertheless, the percentage of households with a cat is stagnating. However, at the same time, ...

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    Country Report

    Country Report

    Dog Food in Ireland

    Jun 2018

    Premiumisation continued to be seen across the board in dog food in 2017 as pet owners demanded the best quality food for their animals. Manufacturers focused on offering foods with greater nutritional value as well as more indulgent products. The ...

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    Country Report

    Country Report

    Other Pet Food in Ireland

    Jun 2018

    Other pet food is expected to continue to decline in both volume and value terms at constant 2018 prices over the forecast period. This will be a consequence of the falling other pet population in Ireland. With rescue pets increasing in popularity, ...

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    Country Report

    Country Report

    Pet Products in Ireland

    Jun 2018

    The pet humanisation trend continued to support sales of pet products in 2017. Non-essential pet products are expected to continue to perform well over the forecast period as pet owners are increasingly looking to provide their animals with ...

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    Strategy Briefing

    Strategy Briefing

    Consumer Lifestyles in Western Europe

    Jun 2018

    Income growth in Western Europe overall is the slowest among all regions, but Turkey will see robust 40% growth in per capita income between 2017 and 2030. Rural residents continue to move to cities to find work, although they face rising house ...

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    Country Report

    Country Report

    Better For You Beverages in Ireland

    Jun 2018

    In 2017, the Irish government announced the introduction of a new sugar tax for April 2018. Although precise implications remain to be seen, the public debate around this topic increased focus on sugar content, thus impacting all beverages. The fact ...

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    Country Report

    Country Report

    Better For You Packaged Food in Ireland

    Jun 2018

    Overall, consumer confidence is set to continue growing in Ireland over the coming years. After several years of recession, the country is now one of the fastest growing in Western Europe, with the economy expected to continue recovering over the ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Ireland

    Jun 2018

    Older consumers form a key target group for fortified functional beverages in Ireland as some leading brands, such as Ribena in fortified functional soft drinks and Horlicks in fortified functional hot drinks, are marketed specifically at older ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Ireland

    Jun 2018

    FF packaged food sales are expected to remain flat in constant 2017 price value terms over the forecast period due to the area’s high level of maturity and a slight decline in per capita sales. Despite this general trend, there will be some positive ...

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