Ireland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Ireland StatisticsConsumer Lifestyles in IrelandIreland Country BriefingsFuture Demographics: Ireland in 2030

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    Sun Care in Ireland

    Jun 2020

    Sun protection was the best performing area in 2019, benefiting from consumers growing awareness of the potential effects of overexposure to the sun, increased by media coverage and public campaigns on the risks of sun-induced skin cancer. Knowledge ...

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    Bath and Shower in Ireland

    Jun 2020

    In 2019, Irish consumers continued to focus on organic ingredients and gentle formulas within bath and shower. Strong interest in products with Irish-sourced ingredients was a key factor that drove growth, with brands such as Seavite and Green Angel ...

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    Beauty and Personal Care in Ireland

    Jun 2020

    The outbreak of COVID-19 in Q1 of 2020 in Ireland saw consumers across the country social distancing, with many working and staying at home, impacting buying behaviours for beauty and personal care goods. These changing consumer behaviours are ...

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    Mass Beauty and Personal Care in Ireland

    Jun 2020

    Mass beauty and personal care continued to record growth in 2019, driven by positive performances in most areas, with the exception of mass fragrances and mass nail products. Mass baby and child-specific products benefited from the wider availability...

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    Baby and Child-Specific Products in Ireland

    Jun 2020

    Baby and child-specific products continued to drive solid growth in 2019. Several factors contributed to this growth. Firstly, the demand for natural formulas was a key driver. With skin-sensitivity and allergy problems continuing to sway parents' ...

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    Premium Beauty and Personal Care in Ireland

    Jun 2020

    Premium beauty and personal care recorded solid growth in 2019, despite promotional activity which has been high in some areas. The positive Irish economy resulted in consumers increasing spending on non-essential items, boosting sales of premium and...

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    Hair Care in Ireland

    Jun 2020

    Haircare posted a positive performance in 2019, benefiting from several factors. As healthy living has become a growing lifestyle choice in Ireland, Irish consumers are frequently choosing products with the latest technology and ingredients, to ...

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    Oral Care in Ireland

    Jun 2020

    In 2019, consumers paid increasing attention to their oral care routines, which positively impacted value growth, despite the maturity of the landscape. A rising focus on health and wellbeing contributed to growth, as Irish consumers increasingly ...

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    Deodorants in Ireland

    Jun 2020

    Deodorants continued to see positive value growth across 2019, perceived by consumers as an everyday essential. As consumers in Ireland were increasingly taking up exercise, sales were further boosted, with deodorants being used outside of the home ...

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    Colour Cosmetics in Ireland

    Jun 2020

    Facial make-up was the best performing area in 2019. Sales were driven by make-up trends, including trends for a healthy glow, the no-make-up look, and contouring looks. These trends further benefited from their use on social media platforms, making ...

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    Depilatories in Ireland

    Jun 2020

    Women’s razors and blades continued to be the best performing area in 2019, benefiting from a high level of innovation. There was an increasing number of blades available for a smoother shave, with flexible heads for more precision and improved ...

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    Men's Grooming in Ireland

    Jun 2020

    Men’s grooming in Ireland posted positive value growth in 2019, benefiting from a rise of Irish men finding it increasingly important to maintain a well-kept appearance. Many Millennials have grown up with the idea that grooming is not only reserved ...

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    Skin Care in Ireland

    Jun 2020

    In 2019, many Irish consumers heavily invested in their skin care routines, seeking products to make their skin look its best, particularly interested in preventing signs of ageing. There has been significant innovation within skin care in recent ...

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    Fragrances in Ireland

    Jun 2020

    Premium fragrances continued to grow at a faster rate than mass products in 2019. These items benefited from being considered aspirational by consumers, who are willing to invest and pay a premium to purchase them....

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    Retail Tissue in Ireland

    Jun 2020

    Irish consumers’ strong environmental convictions often influence their product choices. Due to the long-standing perception that retail tissue products lead to deforestation, the category has always been prone to a level of negative consumer ...

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    Tissue and Hygiene in Ireland

    Jun 2020

    The impact of COVID-19 has led to rising demand for tissue and hygiene in the first part of 2020. In particular, sales of retail tissue—especially sales of toilet paper and paper towels—experienced a boost in the early months of 2020 as a result of ...

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    Away-From-Home Tissue and Hygiene in Ireland

    Jun 2020

    Players in the hospitality industry, particularly hotels and restaurants, have been an important source of revenue for away-from-home (AFH) tissue and hygiene. This continued in 2019 as the booming hospitality industry drove growth in the category. ...

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    Sanitary Protection in Ireland

    Jun 2020

    Small but innovative sanitary protection players continue to make their mark in the category by substituting eco-friendly alternative materials for traditional materials and by developing “green” products for environmentally-conscious women. For ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Ireland

    Jun 2020

    There has traditionally been little innovation driving significant changes in the nappies/diapers/pants category, at least since the widespread adoption of disposable nappies. However, in response to changing consumer expectations, some category ...

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    Retail Adult Incontinence in Ireland

    Jun 2020

    In past years, the level of awareness and the amount of discussion about adult incontinence in Ireland have been relatively low, particularly awareness and discussion of male adult incontinence. Indeed, raising the issue had long been considered ...

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