Ireland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Ireland StatisticsConsumer Lifestyles in IrelandIreland Country BriefingsFuture Demographics: Ireland in 2030

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    Country Report

    Country Report

    Beer in Ireland

    Jul 2019

    Alcohol consumption in Ireland is anticipated to stagnate over the forecast period as consumers are expected to cut back, with beer likely to also see a marginal decline in total volume sales. While there remains a strong drinking culture in Ireland ...

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    Country Report

    Country Report

    Cider/Perry in Ireland

    Jul 2019

    Trends in health and wellness and the impact of the introduction of the Public Health (Alcohol) Bill is likely to see overall alcohol consumption levels fall back over the forecast period. However, this is expected to have less of an impact on ...

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    Country Report

    Country Report

    Alcoholic Drinks in Ireland

    Jul 2019

    The alcoholic drinks market in Ireland achieved modest volume growth in 2018. Overall alcohol consumption levels continued to fall with the fastest growing category being non/low alcohol beer. The industry benefited from the FIFA World Cup (hosted in...

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    Country Report

    Country Report

    Cigarettes in Ireland

    Jul 2019

    The public health authorities in Ireland remain committed to the country’s Tobacco Free Ireland action plan, which aims to reduce overall smoking prevalence in the country to just 5% by 2025. The plan builds on existing tobacco control measures and ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Ireland

    Jul 2019

    In 2018, cigars and cigarillos and pipe tobacco both remained on a downward trajectory, registering a further heavy decline in retail volume and current value terms. These ongoing contractions can be attributed to a number of general factors, for ...

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    Country Report

    Country Report

    Tobacco in Ireland

    Jul 2019

    The Irish tobacco industry continued to be adversely impacted by the ongoing decline in retail volume sales of cigarettes, cigars and cigarillos and pipe tobacco in 2018, with fine cut tobacco also registering a volume contraction for the first time ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland

    Jul 2019

    While smokeless tobacco and heated tobacco remained negligible categories in Ireland in 2018, e-vapour products continued to record double-digit, albeit steadily weakening, current value growth. The category’s sales are particularly being supported ...

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    Country Profile

    Country Profile

    Ireland: Country Profile

    Jun 2019

    The economy will decelerate in 2019. The main impetus to growth will be from the projected strength of domestic demand, reflected in solid growth in consumer spending and underlying investment. The main driver of growth in underlying activity is ...

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    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    Jun 2019

    Supported by more casual dress codes and the spread of sport as a status symbol, sportswear in Western Europe is seeing significant value growth, despite fierce price competition. Rising per capita spending on versatile trainers and leggings is ...

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    Country Report

    Country Report

    Cat Food in Ireland

    Jun 2019

    As Ireland gradually becomes more urban, living spaces are becoming smaller and householders are increasingly tending towards keeping smaller types of pets. Cats are becoming more popular, which is resulting in cat food in Ireland catching up with ...

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    Country Report

    Country Report

    Dog Food in Ireland

    Jun 2019

    Pet dogs are more popular than pet cats in Ireland. As Ireland sees increasing urbanisation, smaller dog breeds are becoming more popular, which means that volume sales of dog food are decreasing because smaller dogs eat less than bigger breeds. ...

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    Country Report

    Country Report

    Other Pet Food in Ireland

    Jun 2019

    The overall population of other pets is expected to continue to fall in Ireland. Pet owners increasingly view pets as family members, which favours dogs and cats over, for instance, small mammals. Rescue pets, in particular, have greater appeal. ...

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    Country Report

    Country Report

    Pet Care in Ireland

    Jun 2019

    Despite contracting volume sales of pet food, pet care in Ireland is maintaining steady value growth. Consumers, especially millennials, are willing to spend more on pet care as pet humanisation and the premiumisation of products accelerate. Pet ...

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    Country Report

    Country Report

    Pet Products in Ireland

    Jun 2019

    Value sales of accessories for pets, such as clothes and toys, which are included in other pet products, are growing. Non-essential pet products continue to perform well as pet owners increasingly look to provide their animals with human-like ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Ireland

    Jun 2019

    With birth rates anticipated to decline over the forecast period, volume sales of baby and child-specific products are expected to grow at a slower rate compared to the review period. Value sales growth is expected to remain consistent in the coming ...

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    Country Report

    Country Report

    Bath and Shower in Ireland

    Jun 2019

    Modest value growth is anticipated in bath and shower over the forecast period. The category is relatively mature with less growth potential. Discounting and a strong private label presence will keep unit prices flat or in decline in larger ...

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    Country Report

    Country Report

    Colour Cosmetics in Ireland

    Jun 2019

    Colour cosmetics is expected to continue to see modest growth over the forecast period. Colour cosmetics is less vulnerable to downturns in economic conditions. Consumers are more willing to spend on colour cosmetics products if the economy is ...

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    Country Report

    Country Report

    Deodorants in Ireland

    Jun 2019

    Deodorants will continue to see positive value growth over the forecast period. Deodorant is perceived as an everyday essential. More consumers are expected to take up exercise in the forecast period, which is likely to have a modest impact on sales ...

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    Country Report

    Country Report

    Depilatories in Ireland

    Jun 2019

    Modest growth is anticipated for depilatories over the forecast period. Growth is predicted to be slower compared to the review period. This is largely due to the growing popularity of salon treatments for hair removal, with consumers also having ...

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    Country Report

    Country Report

    Fragrances in Ireland

    Jun 2019

    Steady growth is expected in fragrances over the forecast period. Fragrances is another category that is less impacted by consumer spending so if there are any dips in consumer spending power over the forecast period consumers are likely to continue ...

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