Ireland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Ireland StatisticsConsumer Lifestyles in IrelandIreland Country BriefingsFuture Demographics: Ireland in 2030

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    Country Report

    Country Report

    Sweet Biscuits, Snack Bars and Fruit Snacks in Ireland

    Jul 2021

    After current value sales of snack bars were negatively impacted by COVID-19 lockdowns in 2020, the category, which includes cereal bars, protein/energy bars and fruit and nut bars, is anticipated to return to sales growth in 2021. As lockdown ...

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    Country Report

    Country Report

    Chocolate Confectionery in Ireland

    Jul 2021

    As COVID-19 restrictions start to relax in 2021, chocolate confectionery will recover in terms of current value growth rates. During times of home seclusion, Irish customers treated chocolate confectionery as an indulgence category. However, but as ...

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    Country Report

    Country Report

    Gum in Ireland

    Jul 2021

    In 2021, both chewing and bubble gum value sales returned to positive current value growth, following decline in 2020, as COVID-19 restrictions began to ease and consumers starting to return to their pre-pandemic daily routines. Being primarily aimed...

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    Country Report

    Country Report

    Sugar Confectionery in Ireland

    Jul 2021

    Sugar confectionery saw little current value growth during the review period as a whole, as the war on sugar increased its momentum. However, sales growth was further challenged by the COVID-19 pandemic, during which consumers’ snack purchasing ...

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    Country Report

    Country Report

    Ice Cream and Frozen Desserts in Ireland

    Jul 2021

    After lockdown restrictions negatively impacting the current value sales of ice cream and frozen desserts in 2020, the easing of restrictions will allow the category to recover to pre-pandemic levels in 2021. Different sub-categories were differently...

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    Country Report

    Country Report

    Savoury Snacks in Ireland

    Jul 2021

    Savoury snacks was one of the snacks categories that benefited the most from the impact of the COVID-19 pandemic. The extended period of time spent at home by many consumers during lockdowns created high demand for savoury snacks. However, as ...

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    Strategy Briefing

    Strategy Briefing

    Digital Landscape in Western Europe

    Jul 2021

    Western Europe continues to evolve digitally, with consumers increasingly embracing digital services. The digital evolution is being driven by investment in infrastructure by governments and key operators, leading to enhancements in broadband quality...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Ireland

    Jun 2021

    Cigars, cigarillos and pipe tobacco saw retail volume and current value sales decline for another consecutive year in 2020. The pre-existing trends negatively impacting the perception of cigars, cigarillos and pipe tobacco continue to supress sales. ...

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    Country Report

    Country Report

    Tobacco in Ireland

    Jun 2021

    COVID-19 did not have a direct impact on the supply of tobacco products to Ireland in 2020. Retailers were able to obtain stock as usual and inventory did not deplete significantly for tobacco products. COVID-19 did however inadvertently affect the ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland

    Jun 2021

    E-vapour products is the only significant product area in smokeless tobacco, e-vapour products and heated tobacco in Ireland. Open vaping systems continues to be the largest product area and registered strong current value growth in 2020. ...

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    Country Report

    Country Report

    Cigarettes in Ireland

    Jun 2021

    Current value sales of cigarettes reached their highest annual growth rate in 2020 in the last decade in Ireland, mainly fuelled by sales of legitimate cigarettes through mainstream retail channels. The travel restrictions enforced in Ireland ...

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    Country Report

    Country Report

    Skin Care in Ireland

    Jun 2021

    While skin care was negatively impacted by the COVID-19 pandemic, links to hygiene, health and self pampering have kept the category in higher growth than discretionary categories. Hygiene concerns in 2020 have boosted hand care, as increased use of ...

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    Country Report

    Country Report

    Men's Grooming in Ireland

    Jun 2021

    Lockdowns, social distancing and staying at home orders have triggered a heavy decline for men’s fragrances and men’s shaving. Indeed, in the absence/reduction of face-to-face social interaction with friends or co-workers, many male consumers did not...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Ireland

    Jun 2021

    Prior to the pandemic, beauty and personal care sales have been traditionally driven by the premium segment in Ireland. The impact of COVID-19 and the resulting focus on hygiene and essential items has led to invert the categories’ performances, with...

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    Country Report

    Country Report

    Beauty and Personal Care in Ireland

    Jun 2021

    COVID-19 resulted in single-digit decline in Ireland in 2020. Discretionary categories such as colour cosmetics and fragrances saw the worst impact, with sun care and men’s grooming following closely behind. While many essential categories saw flat ...

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    Country Report

    Country Report

    Bath and Shower in Ireland

    Jun 2021

    With many new players entering the hand sanitiser space, liquid soap (which encompasses hand sanitiser) has expanded throughout 2020 in Ireland as a response to the pandemic. The hand sanitiser category welcomed new players such as Garnier, Purdy and...

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    Country Report

    Country Report

    Sun Care in Ireland

    Jun 2021

    2020 has been a challenging year for Ireland’s sun care industry. With travel remaining limited throughout the year, consumers spent the majority of their time indoors, due to government lockdown restrictions as a result of the COVID19 pandemic. The ...

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    Country Report

    Country Report

    Fragrances in Ireland

    Jun 2021

    Fragrances posted a decline of 11% in 2020 due to the combination of reduced social occasions and the discretionary nature of fragrances, both negatively impacting demand. While sales of both premium and mass fragrances declined in 2020, the ...

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    Country Report

    Country Report

    Depilatories in Ireland

    Jun 2021

    Depilatories posted a positive performance in 2020 as lockdown and long periods of social distancing restrictions meant Irish consumers were forced to spend more time at home, where they had to conduct most of their lifestyle activities including ...

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    Country Report

    Country Report

    Deodorants in Ireland

    Jun 2021

    Whilst personal hygiene has become a primary concern in the midst of the pandemic, many consumers have adopted what could be described as a more relaxed approach to personal grooming in 2020, with morning routines being reduced as a result of ...

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