Ireland

The Spirits category has navigated the pandemic much better than was predicted. In 2021, spirits volume sales increased marginally due to the partial reopening of the on-trade. After an astounding year in the off-trade, retail volume sales declined…

On-trade challenges led to the second year of overall decline in volume sales of cider. Cider has suffered as a result of its on-trade focus and limited innovation in the category over the last few years, as well as disruption from the pandemic.…

Beer saw another weak year in 2021 with volume sales declining marginally as the on-trade continued to struggle from pandemic restrictions. Social distancing rules, vaccine passports and facemasks were compulsory in on-trade until December 2021,…

Major brand owners have continued to launch marketing campaigns which underline importance of dogs in the lives of Irish people. Campaigns such as these were launched during 2020 and 2021 and as they proved successful they are continuing to be used…

The pet humanisation trend was a big influence on demand for cat food in Ireland over the review period, but this has gradually evolved into pet parenting. This is where cats are increasingly being treated like children by their owners, with this…

Among the household types of wipes, all purpose cleaning wipes continued to achieve positive growth in volume sales in 2021 in Ireland. In the second year of the pandemic, consumers remained meticulous in terms of their household hygiene practices,…

Vending sales in Ireland witnessed a partial recovery in 2021, although these figures remained below pre-pandemic levels due to related restrictions endured in Ireland during the initial months of the year. Given that vending machines are frequently…

The outbreak of COVID-19 did not have a major impact on home insecticides in 2020, with current value sales declining marginally in the year on account of a summer where temperatures were below average and rainfall higher. By the time the peak season…

In 2021, both the distribution and consumption of tobacco products in Ireland were impacted by COVID-19 developments for a second consecutive year. The supply of tobacco products in Ireland remained stable throughout 2021, but there were some minor…

Pet products is significant new product development and innovation in Ireland, with consumers demanding increasingly sophisticated products. For example, UK company Sniffe & Likkit launched its range of dog cosmetics on the Irish market in 2021. The…

With remote working regulations compounded by hospitality and gym closures, local consumers had restricted opportunities for social interaction in 2021. When consumers did exercise, ongoing remote working catered for time to shower rather than apply…

Free from is the most dynamic health and wellness packaged food product. Free from registered double-digit value and volume growth in both 2021 and 2020. Several factors are contributing to the healthy growth. There is a sizeable coeliac population…

Savoury snacks owners use a variety of channels to promote their brand, including campaigns on TV, radio outdoor and online, to maintain brand awareness and consumer interest. Leading brands such as Tayto also use experiential strategies to engage…

Following the end of lockdown restrictions in 2021 current value sales of ice cream recovered swiftly. The year 2022 was another strong year, with impulse ice cream outperforming take-home ice cream in retail volume and current value terms as…

Rapid price increases pushed up current value growth of chocolate confectionery in 2022 due to rising inflation and supply chain issues, with costs rising in transportation and due to a weaker supply of cocoa. In the face of price pressure, producers…

The RTD category has witnessed declining volume sales for much of the review period, although in 2020 it received a welcome boost as COVID-19 restrictions forced consumers to purchase RTDs through retailers. Most consumers buy RTDs for convenience…

With the extra time that lockdowns provided and the increased exposure to digital screens, many consumers in Ireland have educated themselves about skin care to discover and experiment. Research suggests that consumers are now more willing to try new…

Demand for fragrances improved in 2021, while recording the highest current value growth within beauty and personal care in Ireland. Although the pandemic has generally had a downward effect on disposable incomes, the pent-up demand and greater…

2021 proved to be another challenging year for retailing in Ireland. At the very end of December 2020, the Irish government announced strict lockdown measures in the country, including the closure of non-essential retail. In addition, citizens were…

Leading discounters such as Aldi and Lidl have continued to gain share of Irish grocery retailers, with the channel increasing its overall penetration between 2020 and 2021. The continued reduced incomes for many consumers and the desire for…