Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Consumers lifestyles have shifted back to normality in 2023, with individuals spending more time outside the home and doing more team sports. This has generated a greater need for quick and convenient solutions for minor traumas, including sticking…
The available lodging for tourists has declined in 2023 as compared to 2019. The reduction in capacity is a direct result from the government’s reliance on tourist accommodation to house those seeking refuge, followed by new legislation impacting…
Travel in Ireland has continued to recover in 2023, despite the challenges presented by high inflation and a drop in household budgets. In fact, summer bookings have approached pre-pandemic levels with consumers keen to travel again after a few years…
Volume sales of spirits declined in 2022, despite the recovery on on-trade consumption, following the lifting of COVID-19-related restrictions at the beginning of the year. This was due to a significant decline in off-trade volumes, as the…
Following a two-year period of decline, cider/perry volumes saw buoyant growth in 2022, with sales approaching pre-pandemic levels. This was driven by the recovery of the on-trade, following two years of social distancing and lockdown measures, due…
Beer showed a strong performance in volume terms in 2022, as all pandemic-related restrictions were lifted and consumers began to return to their usual routines, including spending time in pubs, which are an integral part of the country’s social…
Amid growing pet ownership in response to the pandemic, dog owners increasingly want to apply their own dietary habits and values to their animals and are willing to pay more to do so. This has led to the launch of more plant-based dog food and dog…
The price of meat, fats, and cereals, which are key ingredients in many types of cat food has continued to rise in 2023, along with the cost of fuel and energy and other supplies. This increase in production costs has inevitably translated into a…
Vending in Ireland was significantly disrupted by the COVID-19 pandemic throughout 2020-2021. As most vending machines occupy locations such as shopping centres, hotels, and transport stations, lockdown restrictions and stay-at-home directives had a…
Overall demand for home care wipes in Ireland declined in 2022. This was partly because hygiene concerns surrounding COVID-19 receded somewhat in line with a reduction in transmission rates and increased public awareness that the virus primarily…
Home insecticides performed well in 2022 due to hot summers. Flies breed and spread during the warm weather; hence, infestations (flies, flying ants) were soaring. Besides, silverfish registered a notable increase in level of activity during winter…
Eye care category sales continue to post relatively solid retail volume growth in 2023, despite the high costs of living that is putting a squeeze on consumption in Ireland. Many people are still regularly working remotely and frequently choosing to…
Additional duty increases in 2022 compounded increasing inflation. As a result, price-conscious local consumers are migrating toward more affordable products, such as economy cigarettes, or turning to illicit trade, which increased in 2022. Sales of…
With remote working regulations compounded by hospitality and gym closures, local consumers had restricted opportunities for social interaction in 2021. When consumers did exercise, ongoing remote working catered for time to shower rather than apply…
The strong growth of pet products in Ireland continues to be primarily fuelled by new innovations. A growing array of interesting and sophisticated pet products are in demand from customers, primarily in the form of toys and pet healthcare products.…
Convenience stores continued to grow in value terms in Ireland in 2022 due to another unprecedented year in the history of grocery sales. Higher sales were partly driven by inflation leading to increases in product pricing, which had a notable impact…
General anxiety related to economic uncertainty, the high cost of living and the war in Ukraine is improving the popularity of sleep aids in 2023. Many consumers are also back to hectic everyday lifestyles, with commuting, longer working hours and a…
2023 has marked a significant recovery of inbound arrivals to Ireland. Inbound arrivals are projected to reach 89% of pre-pandemic levels in terms of number of trips by the end of 2023. Visitors from mainland Europe and North America are driving the…
Dishwashing in Ireland experienced a logical setback in volume demand in 2022 after robust growth for two years marked by home seclusion and restrictions. However, hybrid working practice offset, to a certain extent, the volume decline for…
Dermatologicals is seeing solid current value growth in 2023, driven in part by higher retail prices. The category is benefiting from a return to normal daily lifestyles following the COVID-19 pandemic. Consumers’ skin is being more exposed to…