Ireland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Ireland StatisticsConsumer Lifestyles in IrelandIreland Country BriefingsFuture Demographics: Ireland in 2030

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    Country Report

    Country Report

    Spirits in Ireland

    Sep 2020

    Irish consumers significantly reduced their overall alcohol consumption over the review period. This has occurred in tandem with significant public health awareness campaigns and a number of legislative measures to curb excessive consumption. ...

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    Country Report

    Country Report

    Alcoholic Drinks in Ireland

    Sep 2020

    The outbreak of COVID-19 is expected to result in a double-digit on-trade volume decline for alcoholic drinks, while off-trade volume is predicted to see growth for 2020. Beer, wine and cider/perry, are expected to record an increase in volume ...

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    Country Report

    Country Report

    Wine in Ireland

    Sep 2020

    In 2019, Ireland was importing the majority of its wine, with Chile remaining Ireland’s favourite producer, followed by Australia. Fine wines also continued to increase in popularity in 2019, with the leading off-licence chains carrying specific ...

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    Country Report

    Country Report

    Cider/Perry in Ireland

    Sep 2020

    The warm summer weather in 2019 positively impacted volume and value growth for cider/perry, with results improved compared to 2018. Cider traditionally performs well in the country during warm weather periods, associated closely with beer gardens ...

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    Country Report

    Country Report

    Beer in Ireland

    Sep 2020

    Volume growth in 2019 was driven by low alcohol beer with Heineken Ireland having the most high-profile launch with Heineken 0.0. While non-alcohol products have seen little growth in the past number of years, this is slowly beginning to change as ...

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    Country Profile

    Country Profile

    Ireland: Country Profile

    Aug 2020

    The economy will shrink significantly in 2020. Due to the Coronavirus (COVID-19), containment measures enacted by the Irish authorities have disrupted private consumption, as people were unable to access certain services and goods, while a number of ...

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    Strategy Briefing

    Strategy Briefing

    Menswear in Western Europe

    Aug 2020

    Western Europe sees sales decline for menswear over the review period due macroeconomic challenges, aggressive competitive environment and weakened demand. Athleisure and casual clothing trends favour the cheapest categories, such as jeans and tops. ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Ireland

    Jul 2020

    The end of the review period saw fine cut smoking tobacco continue to benefit from price-conscious consumers switching from manufactured cigarettes to RYO due to increases in taxation, leading to continued volume growth in the category in 2019. ...

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    Country Report

    Country Report

    Cigarettes in Ireland

    Jul 2020

    October 2019 saw the Irish Government continue its policy of raising taxation on cigarettes by adding another 50 cents to a pack of 20. This increased the average price of a pack of 20 cigarettes in the most popular price category to EUR13.50, making...

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    Country Report

    Country Report

    Tobacco in Ireland

    Jul 2020

    Tobacco is not expected to be hit as hard by COVID-19 and measures to control the spread of the virus as other industries. Products such as cigarettes and smoking tobacco are widely available through stores such as supermarkets and hypermarkets, ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland

    Jul 2020

    While tank systems remained popular in e-vapour products at the end of the review period, closed pods were beginning to gain significant traction. Closed pods gained in popularity as a result of their ease of use and affordability, as well as an ...

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    Country Report

    Country Report

    Sun Care in Ireland

    Jun 2020

    Sun protection was the best performing area in 2019, benefiting from consumers growing awareness of the potential effects of overexposure to the sun, increased by media coverage and public campaigns on the risks of sun-induced skin cancer. Knowledge ...

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    Country Report

    Country Report

    Bath and Shower in Ireland

    Jun 2020

    In 2019, Irish consumers continued to focus on organic ingredients and gentle formulas within bath and shower. Strong interest in products with Irish-sourced ingredients was a key factor that drove growth, with brands such as Seavite and Green Angel ...

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    Country Report

    Country Report

    Beauty and Personal Care in Ireland

    Jun 2020

    The outbreak of COVID-19 in Q1 of 2020 in Ireland saw consumers across the country social distancing, with many working and staying at home, impacting buying behaviours for beauty and personal care goods. These changing consumer behaviours are ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Ireland

    Jun 2020

    Mass beauty and personal care continued to record growth in 2019, driven by positive performances in most areas, with the exception of mass fragrances and mass nail products. Mass baby and child-specific products benefited from the wider availability...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Ireland

    Jun 2020

    Baby and child-specific products continued to drive solid growth in 2019. Several factors contributed to this growth. Firstly, the demand for natural formulas was a key driver. With skin-sensitivity and allergy problems continuing to sway parents' ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Ireland

    Jun 2020

    Premium beauty and personal care recorded solid growth in 2019, despite promotional activity which has been high in some areas. The positive Irish economy resulted in consumers increasing spending on non-essential items, boosting sales of premium and...

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    Country Report

    Country Report

    Hair Care in Ireland

    Jun 2020

    Haircare posted a positive performance in 2019, benefiting from several factors. As healthy living has become a growing lifestyle choice in Ireland, Irish consumers are frequently choosing products with the latest technology and ingredients, to ...

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    Country Report

    Country Report

    Oral Care in Ireland

    Jun 2020

    In 2019, consumers paid increasing attention to their oral care routines, which positively impacted value growth, despite the maturity of the landscape. A rising focus on health and wellbeing contributed to growth, as Irish consumers increasingly ...

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    Country Report

    Country Report

    Deodorants in Ireland

    Jun 2020

    Deodorants continued to see positive value growth across 2019, perceived by consumers as an everyday essential. As consumers in Ireland were increasingly taking up exercise, sales were further boosted, with deodorants being used outside of the home ...

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