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Ireland

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Ireland StatisticsConsumer Lifestyles in IrelandIreland Country BriefingsFuture Demographics: Ireland in 2030

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    Country Report

    Country Report

    Free From in Ireland

    Jan 2020

    The free from category, which includes free from allergens, free from gluten, free from lactose, free from dairy and free from meat products, continued to grow at the end of the review period, with further positive development expected over the ...

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    Country Report

    Country Report

    Organic Packaged Food in Ireland

    Jan 2020

    Although per capita consumption in Ireland is lower than the EU average, there is a growing preference among Irish consumers to consume organic packaged food. Consumption of organic packaged food increased across the vast majority of categories in ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Ireland

    Jan 2020

    FF snack bars is set to record strong retail value growth over the forecast period as they not only have the added nutritional values that consumers are looking for, but are also available in a convenient format which is increasingly popular. FF ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Ireland

    Jan 2020

    Concentrates have been a favourite of Irish consumers since they were introduced. Perceived as mainly a children’s drink, a mixer for some alcoholic beverages or a less expensive alternative to carbonates, the product suffered generally in recent ...

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    Country Report

    Country Report

    Better For You Packaged Food in Ireland

    Jan 2020

    The Irish economy continued to grow at a steady rate in 2019 and this had a positive impact on retail value sales of better for you packaged food, with retail volume sales remaining largely flat after the slight declines in 2018. Irish consumers in ...

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    Country Report

    Country Report

    Organic Beverages in Ireland

    Jan 2020

    Increased awareness of the health benefits of tea and, to a lesser extent, coffee in the wake of recent WHO reports helped both organic categories to grow significantly in 2019....

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    Country Report

    Country Report

    Health and Wellness in Ireland

    Jan 2020

    The Irish economy continued to grow at a steady rate in 2019 and this had a positive impact on value and volume sales of health and wellness. Irish consumers in general are again living comfortably and are therefore able to spend more on products ...

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    Country Report

    Country Report

    Naturally Healthy Beverages in Ireland

    Jan 2020

    Ireland has traditionally been a nation of tea drinkers, although in the past decade, the coffee culture has grown exponentially in the country, particularly amongst younger generations....

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Ireland

    Jan 2020

    Naturally healthy packaged food is expected to continue to benefit from ongoing health concerns in Ireland. The prevalence of serious conditions such as cardiovascular disease and diabetes, which is very likely to increase, will, against the ...

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    Country Report

    Country Report

    Better For You Beverages in Ireland

    Jan 2020

    Ireland finally introduced the much-anticipated sugar tax in 2018, which imposed a levy on all drinks containing more than 5g/100ml of added sugar....

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    Country Briefing

    Country Briefing

    Business Dynamics: Ireland

    Dec 2019

    Ireland ranks well in the Index of Economic Freedom as it offers low tax rates and a friendly investment environment for foreign capital. An open economy and strong R&D investment expand future horizons for this island nation. Also, the government’s ...

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    Country Report

    Country Report

    Soft Drinks in Ireland

    Dec 2019

    As the dust settles in the wake of the much-anticipated sugar tax, manufacturers have maintained growth through product reformulation and highly focused marketing strategies. Juice and carbonates, traditionally associated with high sugar content, ...

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    Country Report

    Country Report

    Energy Drinks in Ireland

    Dec 2019

    Sugar is not the only ingredient under the microscope in soft drinks. The Irish health authorities have separately targeted caffeine consumption as a serious issue for public health. There have been calls for mandatory blood level tests for caffeine ...

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    Country Report

    Country Report

    Bottled Water in Ireland

    Dec 2019

    Discerning Irish consumers increasingly choose differentiation in their hydration choices and are becoming more attracted by products positioned as “smart water.” These products are set to record good value sales growth as consumers become ...

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    Country Report

    Country Report

    Juice in Ireland

    Dec 2019

    The 2018 sugar tax was expected to significantly raise the unit cost of juice products. However, despite a general trend for on-trade juice drinks increasing in price, this trend has not been so prevalent in the off-trade. Manufacturers successfully ...

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    Country Report

    Country Report

    RTD Tea in Ireland

    Dec 2019

    As consumers become more familiar with RTD tea and its distribution footprint increases, growth has been significant – albeit from a relatively low starting point in terms of sales. RTD tea has surged in popularity internationally and Irish consumers...

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    Country Report

    Country Report

    Sports Drinks in Ireland

    Dec 2019

    Sports drinks has come under mounting pressure from alternative activity-positioned drinks and this will continue to hinder the category over the forecast period. Ireland is in the midst of a health and wellness awakening and this is particularly ...

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    Country Report

    Country Report

    Carbonates in Ireland

    Dec 2019

    The long lead-in to the 2018 sugar tax enabled leading manufacturers to introduce low and no sugar variants, which are continuing to gain share from pre-sugar tax variants. The top players had enough time to accelerate their plans to reformulate ...

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    Country Report

    Country Report

    RTD Coffee in Ireland

    Dec 2019

    The range of RTD coffee products has increased significantly, resulting in a larger proportion of on-trade sales. Over the review period, RTD coffee was largely limited to independent specialist coffee shops. However, things changed in 2019 as ...

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    Country Report

    Country Report

    Concentrates in Ireland

    Dec 2019

    Both powder and liquid concentrates continue to show a slight rebound in value sales growth, thanks to Ireland’s energised economy. Irish consumers are enjoying more disposable income and they are increasingly willingly spending it in pubs, ...

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