Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Ireland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Vending in Ireland was significantly disrupted by the COVID-19 pandemic throughout 2020-2021. As most vending machines occupy locations such as shopping centres, hotels, and transport stations, lockdown restrictions and stay-at-home directives had a…
Overall demand for home care wipes in Ireland declined in 2022. This was partly because hygiene concerns surrounding COVID-19 receded somewhat in line with a reduction in transmission rates and increased public awareness that the virus primarily…
Home insecticides performed well in 2022 due to hot summers. Flies breed and spread during the warm weather; hence, infestations (flies, flying ants) were soaring. Besides, silverfish registered a notable increase in level of activity during winter…
Dishwashing in Ireland experienced a logical setback in volume demand in 2022 after robust growth for two years marked by home seclusion and restrictions. However, hybrid working practice offset, to a certain extent, the volume decline for…
Convenience stores continued to grow in value terms in Ireland in 2022 due to another unprecedented year in the history of grocery sales. Higher sales were partly driven by inflation leading to increases in product pricing, which had a notable impact…
Hypermarkets recorded the strongest decline, in value sales terms, across the grocery retail categories in 2022. The channel continues to be challenged by various factors – including a growing consumer preference to shop locally, in smaller grocery…
After two years of pandemic restrictions which forced a contraction in consumer foodservice sales, 2022 was expected to be a strong year of recovery. Whilst performance was much improved in most sectors, consumer foodservice sales remained below…
Polishes continued to see retail volume decline in 2022, though less robust than the previous two years marked with lockdowns and restrictions. On the one hand, Irish consumers are returning to their previous cleaning routines and using polishes as…
Following the strong growth seen in 2021, retailing in Ireland recorded another solid rise in total current value sales in 2022. However, the performance of the market in this regard has been skewed by steep unit price hikes, notably across grocery…
Discounters recorded the strongest growth, in value sales terms, amongst store-based grocery retailers in 2022. The financial uncertainties caused by inflation have made Irish customers more price sensitive, which has led to a shift in consumer…
Air care in Ireland recorded low-level volume growth in 2022, with volume growth driven by candle air fresheners and revived demand for spray/aerosol fresheners from low-end consumers, who found themselves under price pressures. Candle air fresheners…
Throughout COVID-19 restrictions in 2020 and 2021, consumers’ spending shifted towards suburban and rural supermarkets that offered multiple product categories in one place, including apparel and homeware, so that their mobility was limited to the…
Direct selling recorded solid decline in 2022 as a year without lockdown restrictions for physical retail stores came at the detriment of the channel. Previously, the channel had recorded exceptional growth throughout the pandemic, as the closure of…
Sanitary protection in Ireland showed a solid performance in 2022, with growth in total volume sales improving marginally from 2021 and most categories registering positive results in this respect. Together with the necessity status of these…
In 2022, laundry care saw improved retail volume growth, with the year ending COVID-19 restrictions, with children and students returning to schools and universities, washing their clothes more frequently. However, a solid percentage of those who…
In 2022, retail volume consumption in home care continued to grow towards pre-COVID-19 levels, albeit at a slower pace than expected, due to inflation. Inflation recorded the highest rate since 2013 in Ireland, negatively impacting consumer…
Bleach saw retail sales volume decline in 2022, with COVID-19 concerns no longer driving sales and the product suffering from being mainly viewed as outdated and toxic. However, older consumers still frequently use bleach as a cleaning agent on its…
As in 2021, toilet paper and paper towels – by far the largest retail tissue categories – saw volume growth slow slightly in 2022 as more people went back to the office and started regularly socialising outside the home again in line with the easing…
After two years of positive retail volume growth, toilet care experienced a retail volume decline in 2022, as home hygiene has become less of a priority. In addition, some consumers stocked up in the last quarter of 2021, due to the Omicron wave, and…
During the first wave of COVID-19, Irish consumers increased their use of surface care products, especially disinfectants, with logical setbacks then seen in 2021. In 2022, surface care returned to low, but positive volume growth, while rising unit…