Ireland

With remote working regulations compounded by hospitality and gym closures, local consumers had restricted opportunities for social interaction in 2021. When consumers did exercise, ongoing remote working catered for time to shower rather than apply…

Free from is the most dynamic health and wellness packaged food product. Free from registered double-digit value and volume growth in both 2021 and 2020. Several factors are contributing to the healthy growth. There is a sizeable coeliac population…

Among the household types of wipes, all purpose cleaning wipes continued to achieve positive growth in volume sales in 2021 in Ireland. In the second year of the pandemic, consumers remained meticulous in terms of their household hygiene practices,…

Vending sales in Ireland witnessed a partial recovery in 2021, although these figures remained below pre-pandemic levels due to related restrictions endured in Ireland during the initial months of the year. Given that vending machines are frequently…

The outbreak of COVID-19 did not have a major impact on home insecticides in 2020, with current value sales declining marginally in the year on account of a summer where temperatures were below average and rainfall higher. By the time the peak season…

Sanitary protection continued to witness positive growth in 2021 in Ireland, given that the products are deemed essential goods and therefore unlikely to see lowered demand. However, alternative materials and reusable products continued to gain…

The continuation of COVID-19 restrictions for much of 2021 meant that supermarkets located out of city centre centres once again recorded strong sales, as they did in 2020. Irish citizens were in lockdown, no hospitality venues were open and stay…

In response to the COVID-19 pandemic, laundry care witnessed slowed growth in current value terms in 2020. Although consumers spent more time at home throughout the year due to lockdown and remote working and schooling. Consumers were washing their…

2021 once again yielded notable growth for direct selling in Ireland, gaining further momentum from 2020’s performance. The impact of the pandemic meant that many consumers found themselves no longer able to work because of the closure of stores or…

Off-trade sales of coffee continued to see healthy growth in volume and current value terms in Ireland in 2021. This growth continued to be driven by strong growth in fresh coffee, organic coffee and fresh ground coffee pods. This preference for…

With beauty salons closed for much of 2021, Irish consumers looked to depilatories for removing unwanted hair, given the uptick in socialising as restrictions were gradually eased in terms of meeting others outside of the home. This benefited hair…

As the best performing product type in colour cosmetics in 2020, recording a relatively low decline of 15% in value sales, nail products was able to recover more strongly, resulting in value sales sitting just below pre-pandemic levels in 2021. Eye…

Variety stores witnessed a marginal improvement in value sales in 2021 compared to the significant declines recorded the previous year. This was the result of an increase in footfall to stores as restrictions were lifted and consumers returned to…

Home care in Ireland performed well in response to the COVID-19 in 2020 due broadly to the national lockdown and people working and studying from home, as recommended by the government. While COVID-19 had direct consequences on discretionary spending…

Bleach performed exceptionally well in 2020 specifically due to the increased focus on hygiene from the outbreak of COVID-19. Consumers were vigilant in disinfecting their household surfaces to reduce the risk of viral transmission, leading to sales…

Organic has been slow to take off in Ireland, largely because Irish consumers perceive Irish products, particularly cheese and meat as being of high quality and therefore are not as inclined as other European neighbours to buy organic. However, the…

With the extra time that lockdowns provided and the increased exposure to digital screens, many consumers in Ireland have educated themselves about skin care to discover and experiment. Research suggests that consumers are now more willing to try new…

Demand for fragrances improved in 2021, while recording the highest current value growth within beauty and personal care in Ireland. Although the pandemic has generally had a downward effect on disposable incomes, the pent-up demand and greater…

2021 proved to be another challenging year for retailing in Ireland. At the very end of December 2020, the Irish government announced strict lockdown measures in the country, including the closure of non-essential retail. In addition, citizens were…

Leading discounters such as Aldi and Lidl have continued to gain share of Irish grocery retailers, with the channel increasing its overall penetration between 2020 and 2021. The continued reduced incomes for many consumers and the desire for…