Uruguay

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Uruguay.

Uruguay StatisticsUruguay Country BriefingsFuture Demographics: Uruguay in 2030

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    Wine in Uruguay

    Sep 2020

    Following beer, wine is the second largest landscape within alcoholic drinks in Uruguay in volume terms. In the country, a high amount of the population of legal drinking age consume wine, which tends to be packaged in cartons or bag in box. ...

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    Beer in Uruguay

    Sep 2020

    Beer consumption declined in 2019, due to economic instability, with a strong increase in unit prices also impacting volume sales. Price increases were affected by fluctuations in the exchange rate, which increased the prices of imported beer. In ...

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    Alcoholic Drinks in Uruguay

    Sep 2020

    In March 2020, the government of Uruguay closed all bars, pubs and restaurants across the country, while advising consumers to work from home, stating that they should avoid all public places. Therefore, the outbreak of COVID-19 in Uruguay is ...

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    Cider/Perry in Uruguay

    Sep 2020

    In Uruguay, cider/perry is considered a cheaper option of sparkling wine. With similar tastes, both are very popular during celebrations such as Christmas and New Year. Many consumers who cannot afford other expensive alcoholic drinks choose cider or...

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    Spirits in Uruguay

    Sep 2020

    Spirits consumption decreased for a fourth consecutive year, triggered by economic instability throughout the country, and the high-price points of the products. In addition, the Zero Tolerance drink driving law has negatively impacted the on-trade ...

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    Cigars, Cigarillos and Smoking Tobacco in Uruguay

    Aug 2020

    Cigars and cigarillos consumption showed slight volume sales growth in 2019. While there was a lower presence of Cuban cigars, there was an increasing penetration of Dominican and Uruguayan cigars, which are more accessible. Due to economic ...

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    Cigarettes in Uruguay

    Aug 2020

    Cigarettes retail volume sales showed a fourth consecutive yearly decline in 2019, driven by economic instability, tobacco tax hikes, public health initiatives, and strict regulatory controls. For instance, the government tightened regulations in the...

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    Tobacco in Uruguay

    Aug 2020

    The COVID-19 pandemic arrived in Latin America in March 2020. Social distancing and self-quarantine measures meant that on-trade establishments, including restaurants, bars and clubs, were closed by authorities while public events were simply ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Uruguay

    Aug 2020

    The sale of vapour products was banned in Uruguay in 2009. Retailers that violate this ban can face large fines, or even have their stores closed. Individuals are permitted to privately import vapour products from other countries, but only for ...

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    Skin Care in Uruguay

    Jul 2020

    Compared with other beauty and personal care categories, consumers are very loyal to their favourite skin care brands. Therefore, despite the complex economic context, consumers did not change their favourite brands during 2019, although many are ...

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    Depilatories in Uruguay

    Jul 2020

    Women’s razors and blades registered a poor performance in volume terms in 2018 and 2019 because Uruguayan women increasingly prefer less aggressive products such as hair removers/bleaches. The number of companies that offer services to remove hair ...

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    Bath and Shower in Uruguay

    Jul 2020

    Bath and shower products saw significantly lower current value growth in 2019 due to the impact of falling purchasing power, with consumers replacing leading brands with cheaper options. However, premium products continue to grow in popularity as the...

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    Beauty and Personal Care in Uruguay

    Jul 2020

    The COVID-19 pandemic is having a heavy impact on sales of beauty and personal care in Uruguay in 2020, not only due to the country’s lockdown but also due to rising economic uncertainty. While the country has proved relatively successful in ...

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    Colour Cosmetics in Uruguay

    Jul 2020

    Colour cosmetics continued to perform well in 2019, despite the challenging economic situation. However, demand for many economy brands increased considerably at the expense of mid-priced options. Many consumers were forced to cut expenses in colour ...

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    Sun Care in Uruguay

    Jul 2020

    Uruguayan consumers continue to become more aware of the potential dangers of sun damage. Traditionally Uruguayans used to go to the beach or spend all day under the sun without any protection. However, awareness of the need to protect skin from the ...

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    Deodorants in Uruguay

    Jul 2020

    Deodorants struggled in 2019, seeing a strong decrease in volume sales. This can mainly be attributed to the fact that prices are cheaper in neighbouring Argentina and Brazil. Despite the devaluation of the local currency, the price of deodorants ...

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    Premium Beauty and Personal Care in Uruguay

    Jul 2020

    The impact of the economic crisis on high-income consumers has been fairly negligible. Therefore, the performance of premium brands was better than that for mass during 2019, especially in categories such as skin care, where new products focused on ...

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    Baby and Child-Specific Products in Uruguay

    Jul 2020

    Despite the challenging economic situation, baby and child-specific products continues to register a good performance. Parents try not to cut purchases of these products due to their concern for their child’s wellbeing . The variety of baby and child...

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    Hair Care in Uruguay

    Jul 2020

    Hair care products saw a strong decline in value growth in 2019 as a result of the challenging economic context. This can also be partly attributed to cheaper prices in neighbouring Argentina and Brazil, with many Uruguayans avoiding making purchases...

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    Men's Grooming in Uruguay

    Jul 2020

    Traditionally, Uruguayan men have been very reluctant to buy men’s grooming products other than deodorants and shaving products. This is mainly because, unlike in other countries, many men consider skin care and other toiletries to be specifically ...

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