Uruguay

Ice cream continued to register positive volume growth in 2022, with another sales increase expected to be seen in 2023. With a number of heatwaves and a hotter summer than usual, the demand for ice cream increased considerably in the summer months…

Inflation and ongoing price increases significantly impacted the retail industry in 2022. High price rises led to changing consumer behaviours, with a drop in demand as many were looking to delay significant purchases, reducing and adapting their…

RTDs was one of the biggest winners in the Uruguayan alcoholic drinks market in 2022. Of the different RTDs segments, spirit-based drinks put in the best performance over the review period as a whole. Growth has been in line with the trend towards…

Cider has been losing share amongst Uruguay alcoholic drinks options for the last 15 years. Although it witnessed an unexpected strong bounce in 2020 (related to voluntary home seclusion during the pandemic) and further marginal growth in 2021, the…

In 2022, sun care achieved double-digit growth in both retail volume and current value terms, influenced by a significant increase in the number of holiday trips by Uruguayans and a surge in outdoor activities. The summer season witnessed a large…

After seeing a major decline in 2020, when the pandemic first arrived in Uruguay, followed by a further fall in sales in 2021, gum registered a rebound in volume and value terms in 2022, with positive growth also expected for 2023, although sales…

Oral care suffered a moderate contraction in 2022 as many Uruguayans purchase these products in Argentina where prices are dramatically lower. The industry has been deeply affected by this phenomenon, which is very difficult to compete against and…

In 2022, demand for sanitary protection products grew for a second consecutive year, further underlining its recovery. Basically, recovery stemmed from the resumption of society in the wake of the pandemic and the resurgence in outdoor activities.…

In 2022, lower levels of time spent at home directly impacted retail volume sales of toilet care products, with a marginal drop in sales. People spent much more time out of their houses in 2022 than in the previous two years putting less emphasis on…

Laundry care witnessed solid growth in 2022 as more clothes required washing or treatments due to the rise in outdoor activities, as well as the return to school, universities and offices, which increased for the second year in a row. Concerns…

Sugar confectionery continued to see a strong rebound in 2022 in volume terms, with further positive growth expected in 2023, when sales are expected to surpass pre-pandemic levels. Although a mandatory quarantine was not enforced during the…

Almost all beers performed well in 2022, both in the off-trade and on-trade channels, and amongst beers, imported brands performed better than the average. Stella Artois and Nova Schin were amongst the most successful of the imported brands in 2022.

Macroeconomic indicators played a huge role in the evolution of the alcoholic drinks market in Uruguay in 2022. As in most countries, inflation was a major issue during the period. Inflation ended at around 9% in 2022, the third highest recorded in…

Uruguay struggled with high inflation in 2022. Consequently, people’s purchasing power fell. Also, the exchange rate of the UYU against the American dollar appreciated by about 10% in 2022. The combination of high inflation and currency appreciation…

Skin care was among the better performing categories within beauty and personal care in 2022. Retail volume and current value growth was supported by stronger sales of premium brands, especially in body care. Although some consumption shifted…

Cold temperatures started earlier in 2022 than normal with a shorter summer season as a result. Lower average temperatures attracted fewer numbers of mosquitoes leading to a sharp decrease in volume sales of home insecticides. Although there are…

Disinfection home care products soared during the first year of the COVID-19 pandemic. Of the most successful products, disinfectant aerosols – Lysoform or similar – were among the biggest winners. However, in line with the increasing number of…

In 2022, GDP in Uruguay increased by 4.9%, surpassing pre-pandemic levels, and was continuing to grow in 2023, helping to drive demand for snacks. Tourism, mainly international tourist visitors from Argentina and Brazil, was badly affected during the…

Savoury snacks was recording positive growth in volume and value terms in 2022, with a similar trend expected in 2023. All the categories in savoury snacks were registering increasing sales in 2022, with this also expected to be the case in 2023.…

Fragrances enjoyed a second year of retail volume growth in 2022, with current value sales achieving strong double-digit increases. Much of this growth is linked to strong performance in premium fragrances, reflecting the global trend towards…