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Uruguay

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Uruguay.

Uruguay StatisticsUruguay Country BriefingsFuture Demographics: Uruguay in 2030

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    Cigars, Cigarillos and Smoking Tobacco in Uruguay

    Jun 2021

    It was a very complex year for cigars and cigarillos, due to the emergence of the COVID-19 pandemic. This prompted the closure of borders to prevent the spread of the virus, which led to a reduction in tobacco smuggling. In addition, consumers could ...

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    Cigarettes in Uruguay

    Jun 2021

    After four years of decline, cigarettes returned to slow retail volume growth in 2020. This was despite rising prices, which led to dynamic current value growth in this year, and despite the introduction of plain packaging for cigarettes from ...

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    Tobacco in Uruguay

    Jun 2021

    Tobacco saw higher retail current value growth in 2020, although this was mainly due to price rises, and volume performances varied between categories. COVID-19 impacted the industry in various ways in 2020. Although there were no mandatory ...

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    Cider/Perry in Uruguay

    May 2021

    Cider/perry had been seeing strong total volume declines for most of the review period, but in 2020 there was a notable slowdown in the rate of decline. Sales saw a much stronger on-trade fall than in previous years, due to COVID-19. The lockdown in ...

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    Alcoholic Drinks in Uruguay

    May 2021

    Total volume sales of alcoholic drinks showed a moderate decline in 2020, mainly due to the impact of COVID-19. However, the performances were vastly different on-trade and off-trade, with consumer behaviour changing significantly regarding the ...

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    Rtds in Uruguay

    May 2021

    Although total volume consumption of RTDs had already seen a decline for several years, in 2020 the fall in sales was accelerated by COVID-19. The government implemented a lockdown to stop the spread of the virus, which led to the closure of ...

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    Spirits in Uruguay

    May 2021

    After several years of slow total volume decline, in 2020 spirits saw an acceleration of this trend due to COVID-19, recording almost a double-digit fall in sales. This was mainly because the COVID-19 pandemic led to a major downturn in on-trade ...

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    Beer in Uruguay

    May 2021

    COVID-19 negatively impacted beer consumption, with total volume sales seeing a double-digit decline in 2020. However, it was the on-trade that suffered the most. With the temporary and sometimes even permanent closure of outlets due to COVID-19 ...

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    Wine in Uruguay

    May 2021

    Wine consumption continued to rise in 2020, with higher total volume growth than seen in any other year of the review period. Wine is promoted as a national drink, and a high proportion of the population of legal drinking age consumes wine. Although ...

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    Deodorants in Uruguay

    May 2021

    Deodorants was negatively impacted by COVID-19, with current value and volume declines. With people moving around less and many opting to work from home, these was less demand for deodorant. Deodorant also registered high average price increases, ...

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    Depilatories in Uruguay

    May 2021

    Depilatories benefited from COVID-19 in 2020, with double-digit current value growth, as well as volume growth. With women choosing to stay home as much as possible and not visiting beauty salons to the same degree, women instead carried out hair ...

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    Skin Care in Uruguay

    May 2021

    Skin care was the best performing product area in beauty and personal care in 2020, registering both double-digit current value and volume growth. With people spending more time at home and also with more time on their hands, and with women foregoing...

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    Mass Beauty and Personal Care in Uruguay

    May 2021

    In spite of a weakening economy, mass beauty and personal care fared relatively well in 2020 due to a government initiative that formed an agreement with manufacturers and retailers to limit retail price increases for three months on essential beauty...

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    Hair Care in Uruguay

    May 2021

    Hair was to an extent unaffected by COVID-19. There was an increase in current value but volume was largely unchanged. Hair salons were only closed briefly and as a result there was no significant shift to the retail channel. Pharmacy chain San Roque...

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    Fragrances in Uruguay

    May 2021

    Fragrances performed well in 2020, in spite of COVID-19, with double-digit current value growth. However, volumes declined slightly. The reason for the boost in current value sales was with international disrupted, there was a dramatic decline in ...

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    Colour Cosmetics in Uruguay

    May 2021

    Colour cosmetics was severely impacted by COVID-19 in 2020, with both steep current value and volume declines. With people confined to home for much of the year, due to the pandemic, and little socialising or entertaining, women did not bother ...

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    Sun Care in Uruguay

    May 2021

    Sun care was negatively impacted by COVID-19, with current value decline and steep volume decline. With people going out less due to COVID-19 and much less tourists, there was less demand for sun care. There was also supply disruption early in the ...

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    Oral Care in Uruguay

    May 2021

    Oral care performed better in 2020 than in 2019. It registered current value growth, but volume decline. However, the decline was not as steep as in 2020. All the same, with people going out less, they wash their teeth less regularly, and toothpaste ...

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    Men's Grooming in Uruguay

    May 2021

    While men’s grooming registered an increase in current value in 2020, volume sales were largely unchanged. However, there was marked differences between how products performed. Men’s deodorants was the worst performer, with decline in current value ...

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    Bath and Shower in Uruguay

    May 2021

    Bath and shower benefitted from COVID-19 in 2020, with current value sales up by a fifth and volume sales also registering healthy growth. Part of this growth was fuelled by the unprecedented demand for hand sanitisers (liquid soap) as people were ...

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