Uruguay

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Uruguay.

Uruguay StatisticsUruguay Country BriefingsFuture Demographics: Uruguay in 2030

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    Baby and Child-Specific Products in Uruguay

    Jun 2019

    Baby wipes maintained the largest value share amongst the different baby and child-specific products in Uruguay in 2018. These products are very common in the country, and easy to find in the majority of the stores, contrary to the offer of other ...

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    Bath and Shower in Uruguay

    Jun 2019

    Uruguayan consumers remained very traditional towards bath and shower products in the country in 2018. Despite the young population being more open to trying new products, traditional products captured the majority of sales. Bar soap, the most common...

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    Colour Cosmetics in Uruguay

    Jun 2019

    E-commerce sales remain slight in Uruguay; the majority of colour cosmetics products are bought in the stores. Nevertheless, there is an increase in the number of people posting about colour cosmetics, advertising different products and teaching ...

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    Deodorants in Uruguay

    Jun 2019

    Deodorants spray remained Uruguayan consumers’ preferred format for deodorants in 2018, and deodorant sprays remained the largest category in terms of value sales. Sprays are readily available in stores throughout the country, and it is easy to find ...

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    Depilatories in Uruguay

    Jun 2019

    Laser depilation remains a relatively new trend in the country. However, over the review period there was a significant increase in the offer of laser depilation. Despite this depilation method being relatively expensive, the prices have decreased ...

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    Fragrances in Uruguay

    Jun 2019

    Value sales of premium fragrances in Uruguay are almost totally generated by women’s fragrances, as women spend a much higher quantity of money than men do on these products. On the other hand, mass men’s fragrances accounted for a higher share of ...

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    Hair Care in Uruguay

    Jun 2019

    Shampoo is a product that most consumers use daily in Uruguay. For that reason, it is bought constantly when one product is finished. That is why shampoo, particularly standard shampoo, accounts for the largest value share amongst hair care products ...

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    Mass Beauty and Personal Care in Uruguay

    Jun 2019

    Mass skin care remained the biggest category in value sales in Uruguay in 2018. Particularly in the review period, there were many launches of mass skin care products, which were of high quality and attracted many consumers. Moreover, the quality of ...

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    Men's Grooming in Uruguay

    Jun 2019

    Traditionally, Uruguayan men have been very reluctant to buy men’s grooming products other than deodorants and shaving products. That is mainly because, contrary to what happens in other countries, many men consider skin care and other toiletries to ...

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    Oral Care in Uruguay

    Jun 2019

    In the review period, consumer awareness of oral health increased in Uruguay. The government, together with big companies, has conducted programmes to increase the consciousness towards oral health in school, teaching the children the importance of ...

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    Beauty and Personal Care in Uruguay

    Jun 2019

    Uruguayan consumers tend to be very traditional towards consumption, and tend to use the products they know. However, that started to change over the 2013-2018 review period, and consumers are more willing to try the new products in the beauty and ...

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    Premium Beauty and Personal Care in Uruguay

    Jun 2019

    Premium fragrances continued to account for the largest value share of premium beauty and personal care sales in Uruguay in 2018. That is mainly because consumers are willing to pay more for fragrances, and are not so aware of the differences in ...

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    Skin Care in Uruguay

    Jun 2019

    New and innovative products were the main boost to skin care value sales in 2018 in Uruguay, and micellar water was one of the main products contributing to the rise in sales. These products, which are relatively new in Uruguay, offer alternatives ...

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    Sun Care in Uruguay

    Jun 2019

    Consumers are becoming increasingly aware of potential sun damage in Uruguay. Traditionally Uruguayans used to go to the beach or spend all day under the sun without any protection. However, their consciousness of the need to protect skin from the ...

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    Uruguay: Country Profile

    Jun 2019

    Uruguay’s economy will slow in 2019. Both consumer spending and exports will moderate. Investment will strengthen, supported by the launch of several major projects. The effects of a drought are a drag. Structural issues such as an inflexible labour ...

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    Latin America: Regional Profile

    Apr 2019

    Latin America’s real recovery will continue in 2019. The region’s consumer expenditure will however weaken slightly in 2019. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America...

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    Away-From-Home Tissue and Hygiene in Uruguay

    Mar 2019

    The Uruguayan population has increased in life expectancy, and consequently, in tandem with this ageing is a growing need for adult incontinence products. Nevertheless, AFH adult incontinence remains small in size in Uruguay. The majority of these ...

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    Nappies/Diapers/Pants in Uruguay

    Mar 2019

    In more stable economic years, local consumers used to purchase nappies/diapers/pants with quality in mind. However, with increasing inflation, the unit price of these products continued to rise over the review period. With decreasing disposable ...

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    Tissue and Hygiene in Uruguay

    Mar 2019

    The Uruguayan population over the review period experienced changes in structure. The birth rate is continuing to decrease, while life expectancy rates are increasing, transforming Uruguay into an ageing population which is having a number of ...

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    Retail Tissue in Uruguay

    Mar 2019

    Toilet paper remained as the biggest category in volume terms within retail tissue in Uruguay in 2018. Despite changes in toilet paper over the review period, this product is considered essential by local consumers, and consequently it is purchased ...

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