Uruguay

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Uruguay.

Uruguay StatisticsUruguay Country BriefingsFuture Demographics: Uruguay in 2030

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    Strategy Briefing

    Laundry Care in Latin America

    Aug 2019

    Latin America is the fourth largest region globally for sales of laundry care, and is predicted to be the third fastest growing over 2018-2023. Difficult economic conditions in some markets over 2013-2018 restricted growth, but there are many ...

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    Country Report

    Country Report

    Beer in Uruguay

    Jul 2019

    In the review period, there was an increasing trend towards craft beer rather than traditional industrialised beer. Craft beer especially appeals to women, as most such beer is made with barley, and some women want to avoid wheat-based products. ...

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    Country Report

    Country Report

    Cider/Perry in Uruguay

    Jul 2019

    Cider/perry is not normally consumed throughout the year. Sales are seasonal, and increase in the hottest months, especially around Christmas and New Year. Although on-trade outlets are increasingly including cider and/or perry on their menus, as ...

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    Country Report

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    Alcoholic Drinks in Uruguay

    Jul 2019

    Overall alcoholic drinks saw a third year of decline in total volume terms in 2018. The only category to see a positive performance was RTDs. Its sales were boosted by stronger sales of attractively packaged RTDs which focus on young adults of legal ...

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    Country Report

    Country Report

    Spirits in Uruguay

    Jul 2019

    Traditionally, people of all ages and incomes in Uruguay have consumed whisky. For this reason, the whiskies category is by far the largest within spirits in terms of total volume sales, and no major changes are expected in consumer preferences. The ...

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    Country Report

    Country Report

    Wine in Uruguay

    Jul 2019

    The domestic market has an overstock of wine in Uruguay, as it produces more wine than is consumed. In addition, the percentage of imports, although not high, has increased the supply of wine in the country. Due to surpluses, which make the internal ...

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    Country Report

    Country Report

    Cigarettes in Uruguay

    Jul 2019

    The declining trend in cigarettes retail volume sales in Uruguay will persist over the forecast period, with the pace of decline projected to be faster than during the review period. Demand in the category will continue to fall as the government ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Uruguay

    Jul 2019

    Cigars and cigarillos is something of a niche category in Uruguay. There is no strong tradition of consumption of these product types in the country, and demand is largely limited to more affluent groups such as businessmen, diplomats and foreign ...

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    Country Report

    Country Report

    Tobacco in Uruguay

    Jul 2019

    Overall tobacco consumption in Uruguay continued to decline in 2018. This was mainly due to falling demand for cigarettes, the dominant product type. The declining trend was sustained by aggressive anti-smoking measures, with the country’s tobacco ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Uruguay

    Jul 2019

    The sale of vapour products was banned in Uruguay in 2009. Retailers that violate this ban can face large fines, or even have their stores closed. Individuals are permitted to privately import vapour products from other countries, but only for ...

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    Strategy Briefing

    Strategy Briefing

    Digital Landscape in Latin America

    Jun 2019

    Digital development in Latin America will bring new possibilities to the region and increase connectivity for most countries, but the region as a whole still has work to do to improve, lagging behind more developed regions and taking advantage of the...

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    Strategy Briefing

    Strategy Briefing

    Major Appliances in Latin America

    Jun 2019

    Despite social, economic and political turbulence during the review period, sales of major appliances in Latin America returned to growth in 2018, with further growth expected in the near future. Much depends on Brazil, which, given the size of the ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Uruguay

    Jun 2019

    Baby wipes maintained the largest value share amongst the different baby and child-specific products in Uruguay in 2018. These products are very common in the country, and easy to find in the majority of the stores, contrary to the offer of other ...

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    Country Report

    Country Report

    Bath and Shower in Uruguay

    Jun 2019

    Uruguayan consumers remained very traditional towards bath and shower products in the country in 2018. Despite the young population being more open to trying new products, traditional products captured the majority of sales. Bar soap, the most common...

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    Country Report

    Country Report

    Colour Cosmetics in Uruguay

    Jun 2019

    E-commerce sales remain slight in Uruguay; the majority of colour cosmetics products are bought in the stores. Nevertheless, there is an increase in the number of people posting about colour cosmetics, advertising different products and teaching ...

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    Country Report

    Country Report

    Deodorants in Uruguay

    Jun 2019

    Deodorants spray remained Uruguayan consumers’ preferred format for deodorants in 2018, and deodorant sprays remained the largest category in terms of value sales. Sprays are readily available in stores throughout the country, and it is easy to find ...

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    Country Report

    Country Report

    Depilatories in Uruguay

    Jun 2019

    Laser depilation remains a relatively new trend in the country. However, over the review period there was a significant increase in the offer of laser depilation. Despite this depilation method being relatively expensive, the prices have decreased ...

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    Country Report

    Country Report

    Fragrances in Uruguay

    Jun 2019

    Value sales of premium fragrances in Uruguay are almost totally generated by women’s fragrances, as women spend a much higher quantity of money than men do on these products. On the other hand, mass men’s fragrances accounted for a higher share of ...

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    Country Report

    Country Report

    Hair Care in Uruguay

    Jun 2019

    Shampoo is a product that most consumers use daily in Uruguay. For that reason, it is bought constantly when one product is finished. That is why shampoo, particularly standard shampoo, accounts for the largest value share amongst hair care products ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Uruguay

    Jun 2019

    Mass skin care remained the biggest category in value sales in Uruguay in 2018. Particularly in the review period, there were many launches of mass skin care products, which were of high quality and attracted many consumers. Moreover, the quality of ...

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