Uruguay

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Uruguay.

Uruguay StatisticsUruguay Country BriefingsFuture Demographics: Uruguay in 2030

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    Strategy Briefing

    Spirits in Latin America

    Mar 2019

    With over 40% of the region’s volumes, Brazil is the key market for spirits in Latin America. A severe recession in Brazil hampered growth in the region over the review period. This has been countered by other markets, notably Mexico, meaning volumes...

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    Country Report

    Country Report

    Bottled Water in Uruguay

    Mar 2019

    Carbonates used to be the leading soft drinks category in volume terms. However, it has been overtaken by bottled water as consumers have become more aware of the ingredients contained in different products and have thus shifted towards healthier ...

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    Country Report

    Country Report

    Carbonates in Uruguay

    Mar 2019

    Uruguayans are increasingly paying more attention to their appearance and thus also the foods and drinks they consume. This has led to manufacturers launching new products to cater for consumers’ changing demands. As a result, the carbonates category...

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    Country Report

    Country Report

    Concentrates in Uruguay

    Mar 2019

    Powder concentrates are a cheaper option for consumers than juice. The majority of powder concentrates offer fruit flavours to compete with juice brands. In order to be more competitive the leading manufacturers launched light versions of their ...

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    Country Report

    Country Report

    Energy Drinks in Uruguay

    Mar 2019

    Energy drinks in Uruguay currently only appeal to a small group of consumers. These tend to be young adults with mid to high incomes. In addition, energy drinks have two main competitors, namely yerba mate and alcoholic beverages. Yerba mate is ...

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    Country Report

    Country Report

    Juice in Uruguay

    Mar 2019

    Uruguayan consumers tend to be very traditional with their consumption habits. However, this changed to some extent over the review period as many became more willing to try out new products. Nevertheless, orange juice remained by far the preferred ...

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    Country Report

    Country Report

    Soft Drinks in Uruguay

    Mar 2019

    Over the review period and in 2018 Uruguayan consumers continued to show more interest in health and wellness issues, thus increasingly seeking healthier soft drinks options. Carbonates has traditionally been the biggest soft drinks category in ...

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    Country Report

    Country Report

    RTD Coffee in Uruguay

    Mar 2019

    There were no visible sales of RTD coffee in Uruguay at the end of the review period, with this situation not expected to change over the forecast period....

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    Country Report

    Country Report

    RTD Tea in Uruguay

    Mar 2019

    RTD tea remained the smallest category in soft drinks in Uruguay in 2018. In fact, many Uruguayan consumers are not even aware of the existence of RTD tea as it is not widely available. Moreover, these products are not heavily advertised. Hence, it ...

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    Country Report

    Country Report

    Sports Drinks in Uruguay

    Mar 2019

    Sports drinks are not as common as other soft drinks in Uruguay. Many consumers are used to drinking water when exercising due to both tradition as well as being cheaper than sports drinks. Nevertheless, over the review period, as a result of ...

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    Country Report

    Country Report

    Coffee in Uruguay

    Mar 2019

    Over the review period coffee in Uruguay benefited from an increase in the range of products available as manufacturers continuously launched new coffee formats and blends. Fresh ground coffee pods, with which many Uruguayans were previously ...

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    Country Report

    Country Report

    Other Hot Drinks in Uruguay

    Mar 2019

    Yerba mate is a traditional plant-based hot drink which is consumed by the masses in Uruguay. Overall hot drinks volume and value sales are thus heavily pegged to the other plant-based hot drinks category. Per capita consumption of yerba mate is one ...

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    Country Report

    Country Report

    Hot Drinks in Uruguay

    Mar 2019

    Yerba mate, which is covered under other plant-based hot drinks, remained the leading hot drink by far in Uruguay in 2018. Yerba mate is a very traditional beverage in the country and can be found in every grocery store. Moreover, it is consumed by ...

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    Country Report

    Country Report

    Tea in Uruguay

    Mar 2019

    Tea is not one of the most popular hot drinks in Uruguay. Tea has to compete with yerba mate, which is consumed by the majority of people in the country. However, producers have been launching new tea products in an effort to attract more consumers. ...

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    Country Profile

    Country Profile

    Uruguay: Country Profile

    Feb 2019

    Uruguay’s economy is slowing. Both consumer spending and exports will moderate. Investment will strengthen, supported by the launch of several major projects. The effects of a drought are a drag. Structural issues such as an inflexible labour market ...

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    Country Report

    Country Report

    Air Care in Uruguay

    Feb 2019

    The majority of air care products in the country used to have mainly good odour, but not so many disinfectant characteristics. However, over the review period, there was a change in consumer preferences. With increases in temperature, and increases ...

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    Country Report

    Country Report

    Bleach in Uruguay

    Feb 2019

    Chlorine bleach was the only disinfectant available in Uruguay for many years, and traditionally it was also used for washing fruit and vegetables. Despite the wide variety of products that are now available in the country for disinfecting, bleach ...

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    Country Report

    Country Report

    Dishwashing in Uruguay

    Feb 2019

    Hand dishwashing remained the biggest category in value sales over the review period in Uruguay. Consumers continue to look for efficient products, but with a good relation between quality and price. Even though almost all houses have hand ...

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    Country Report

    Country Report

    Home Insecticides in Uruguay

    Feb 2019

    Electric insecticides is gaining significant value sales in Uruguay. The category is not the biggest one in Uruguay, but it is posting a strong increase in value sales, especially compared to growth in other categories such as insecticides baits and ...

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    Country Report

    Country Report

    Laundry Care in Uruguay

    Feb 2019

    In the review period new product launches boosted value sales of laundry care. However, in 2017 and 2018, there were fewer new launches, with no real innovation. Concentrated products, which have accounted for the fastest growth and are set to ...

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