Cameroon

Tea in Cameroon continued to grow in 2019 from a fairly low sales base compared to the more popular coffee. Black tea dominates the category with many middle-aged consumers, women in particular, choosing tea over carbonates and juice as a healthy ...

Retail sales of other hot drinks continued to record solid demand in 2019, driven by the dominant category of chocolate-based flavoured powder drinks. This product’s target audience is comprised of school-aged children, being the preferred hot drink ...

Coffee continued to record a strong performance in Cameroon in 2019, with the category dominated by fresh ground coffee, a trend that is predicted to continue into the forecast period. This format carries a more accessible price compared to instant ...

Hot drinks in Cameroon continued to record strong growth in both current value and volume terms in 2019, supported by the strong production of tea and coffee in the country. Local consumers, including the younger generations, are increasingly ...

Cameroon will experience strong growth in 2019, Growth will be driven by consumer spending, stimulated by low inflation and increased agricultural output, whilst the external sector will benefit from greater oil and gas exports as new projects come ...

2019 saw further positive retail volume and value growth in sales packaged food in Cameroon. The main factors pushing growth remain the country’s rising population and internal migration, specifically away from regional settlements and rural areas ...

Throughout Cameroon, bread is widely considered to be one of the most essential staple foodstuffs. This underpins the category’s position as the most essential category of baked good and indeed one of the most essential of all foodstuffs. Unpackaged ...

Towards the end of the review period, sales of processed meat and seafood continued to be influenced by developments in the Cameroonian retailing industry. In particular, the spread of modern grocery retailers has improved consumer awareness of a ...

Rice is still viewed as an important staple by the majority of Cameroonian consumers. However, the country’s lower-income majority tend to prefer unpackaged rice, which is not covered by Euromonitor International research, is generally considerably ...

Sales of processed fruit and vegetables remained very low in Cameroon in 2019. The main reason for this is that the majority of consumers would invariably prefer to spend money on fresh fruit and vegetables rather than processed fruit and vegetables....

Population growth was the main reason for the sales growth registered in breakfast cereals during 2019. In particular, the reasonably high birth rate that has been registered in Cameroon for many years means a relatively high number of children ...

One of the most notable features of the local food culture in Cameroon is the widespread love of bread. Indeed, baked goods generally but bread in particular remain major staples in the country. The high consumer awareness of bread and the various ...

2019 saw local players gain value share in all categories of edible oils. Local manufacturing continues to develop strongly due to higher levels of investment and the ongoing consumer shift away from unpackaged, unbranded products and towards ...

At the end of the review period, the vast majority of sales in sauces, dressings and condiments were still accounted for by stock cubes and powders. High consumer awareness of these products is based on their ubiquity in Cameroonian kitchens, as very...

Ready meals remained a small niche category of packaged food in Cameron during 2019. Low consumer awareness and high prices remain the main barriers to the development of the category. The idea of purchasing meal solutions in general and ready meals ...

Soup remained a minor packaged food category in 2019, with low sales growth recorded in retail volume and value terms. Moreover, sales remain marginal due to low demand and the generally underdeveloped nature of the category. Despite the rising ...

Insight into income and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type to ...

Analgesics saw healthy levels of growth in 2019 and is set to continue performing well over the forecast period. Analgesics are mainly consumed to provide quick relief from light, undiagnosed ailments and pains, or taken in combination with malaria ...

Cough, cold and allergy (hay fever) remedies is one of the most significant players in Cameroon, with high values sales placing it second in consumer health, underneath leader analgesics. It continued to record robust current value sales growth, ...

In 2019, increased value sales of dermatologicals rose from the growth in Cameroon’s urban population. Topical antifungals followed by topical germicidals/antiseptics continued to lead value sales, with positive growth seen from both. Cameroon’s hot ...