Cameroon

Despite yoghurt having an estimated yearly demand of 25%, the category was negatively impacted by the COVID-19 pandemic. Nonetheless, yoghurt sees a return to healthy retail value sales growth in 2021. Demand for yoghurt is largely driven by children…

Other dairy is the second largest category in dairy products and alternatives in Cameroon in both retail value and volume terms. Furthermore, other dairy is dominated by sales of condensed milk and cream, with the other categories continuing to have…

Drinking milk products is the most popular dairy product in terms of retail value and volume in Cameroon, with powder milk being by far the largest product area. Therefore it is not surprising that powder milk sees the highest retail value sales…

Cheese is not considered an essential food item by most Cameroonians and it is still niche. Indeed, local consumers do not cook with cheese, nor do they use it as a spread or snack. Consequently, cheese is not an everyday item for Cameroonians and…

Over the last decade Cameroonians shifted from purchasing butter to margarine. Margarine is considered by many to be healthier than butter whereas butter is mostly purchased by high and middle income consumers. Consequently, margarine and spreads is…

Baby food, which is heavily dependent on imports, saw a drop in volume terms across much of the review period due to the rationing of currency withdrawals which was imposed in 2019 by the Bank of Central African States (BEAC). This currency rationing…

The landscape in which businesses operate has an impact on the supply chain and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a…

The briefing examines how Pharmaceuticals and Medical Equipment industry performs globally and in the largest countries in terms of pharmaceuticals and medical equipment output. The report also provides data for production, market size, imports,…

COVID-19 has had a minimal effect on sales of sweet biscuits, snack bars and fruit snacks in Cameroon in 2021 Sweet biscuits, snack bars and fruit snacks will continue to see a strong retail current value increase in 2020, with growth driven mainly…

COVID-19 had a minimal effect on sales of sugar confectionery in Cameroon in 2020, and in fact growth in 2020 outstripped 2019. These products are cheap, very widely available, sold largely through informal channels that more or less totally ignored…

Snacks is set to see a return to stronger growth in 2021 after a slowdown in development in 2020 as a result of the pandemic. However, ongoing restrictions on movement and other quarantine measures at the start of 2021 mean that pre-pandemic levels…

COVID-19’s main impact on savoury snacks, which is by a distance the smallest part of snacks in Cameroon, has been the restrictions on movement and imports undertaken by the government in order to control the virus. Cross-border trade in Cameroon is…

COVID-19 saw sales growth slow in 2020, as restrictions on movement thanks to quarantine impacted demand for impulse, on-the-go ice cream products. However, this was largely offset by an increase in take-home ice cream. 2021 is set to see a return to…

2020 saw volume sales of gum drop in Cameroon, as the restrictions on movement, social contact and retailers reduced demand for on-the-go purchases. However, the drop was fairly limited. Consumers of gum in Cameroon tend to be very habit-driven; this…

COVID-19 had a limited effect on chocolate confectionery, with volumes slowing rather declining. The Cameroon government’s response to the pandemic included border closures, hitting sales of imported brands. However, the easing of restrictions as…

Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify…

In 2020, unlike many other countries, Cameroon was only subject to a partial lockdown. This meant that, for the most part, access to products such as cigarettes and smoking tobacco was largely unaffected by the COVID-19 crisis, with grocery retailers…

Tobacco free oral nicotine is currently unavailable in Cameroon and is not expected to emerge over the forecast period.

Retail current value sales of sun care remained insignificant at the end of the review period, with these products lacking a significant distribution presence in the country. Sales are not expected to emerge during the forecast period.

This category remained non-existent in Cameroon in 2020. Smokeless tobacco, particularly nasal snuff, has a long tradition of usage among the population, although such products are usually sold in unpackaged, unbranded formats. Use is most common…