Cameroon

Cameroon will experience strong growth in 2019, Growth will be driven by consumer spending, stimulated by low inflation and increased agricultural output, whilst the external sector will benefit from greater oil and gas exports as new projects come ...

Retail sales of adult incontinence products are still at negligible levels. However, these products are now available in very limited quantities, with supermarkets leading in the retail of these products. This is still a very immature category, ...

The high urbanisation rates, improved standards of living, the emergence of an expanding middle class and rising disposable income will continue to drive growth in retail tissue. The urbanised lifestyle of consumers as well as the availability and ...

Towels are expected to perform very strongly over the forecast period compared to other forms of sanitary protection, such as tampons. It is the most commonly used mode of sanitary protection and has a wider product line that is more visibly ...

As diaper use grows during the forecast period, baby wipes are also expected to grow in similar proportions. This is because diapers are used together with wipes for baby sanitary care. A strong performance is expected due to growing urbanisation, ...

In spite of the economic growth and high urbanisation rates in Cameroon, AFH tissue and hygiene is still not a well-developed and mature category as there is no dynamic promotional activity by the companies present. There is still a lot of room for ...

The high birth rates in Douala and other urban areas will continue to affect the growth of diapers during the forecast period. Diaper use will increase significantly as more births are recorded and mothers search for convenience in baby care. Newborn...

The growth in the tissue and hygiene market in Cameroon can be attributed to the rising urbanisation of the population, a more sophisticated ageing population, rising birth rates and better education about hygiene practices among teenage girls, ...

Apparel and footwear specialist retailers saw steady current value sales growth over the review period. The channel benefited from the relaunch of Mango outlets in Douala and the entrance of the Jennyfer brand. Traditionally, high-income consumers ...

Direct selling continued to see slower, but still fast, current value sales growth in 2018. Despite increasing maturity, direct selling continues to attract strong demand from middle- and high-income consumers. Direct sales are still highly dependent...

Beauty specialist retailers were increasingly competitive in Cameroon during the review period. This was due to the growing demand for products from women, especially working women. While the competition from internet retailers is growing, many ...

Internet retailing continued to see strong current value sales growth in Cameroon in 2018. This performance was directly related to the increasing number of consumers with internet access during the review period. Further development in this ...

Socioeconomic factors continue to influence the performance of mixed retailers in Cameroon. The growth of the national economy has positively impacted disposable incomes and encouraged consumer spending. Despite these factors, the demand for ...

The channel is at a very early stage of development, with dynamic current value growth derived from a low sales base. In 2018, current value sales continued to see fast growth, albeit much slower than in the previous years of the review period. This ...

In line with the convenience trend, middle-to-high-income consumers increasingly showed a preference for modern grocery retailers in 2018. They were attracted to the more pleasant shopping experiences offered by air conditioned and spacious ...

The retail environment continued to see strong development and growth in 2018. This can mainly be attributed to the entrance of new players and the expansion of existing ones. Population growth is also generating increasing demand for retailing in ...

Rising rental costs and limited outlet sizes reduce the assortments on offer in traditional grocery retailers. While remaining a key channel in Cameroon, traditional grocery retailers lost ground to modern grocery retailers, which grew faster in ...

Bottled water saw continued growth in 2018, with robust double-digit rises in both value and volume. Most of these sales were accounted for by the off-trade. Developments included a rise in flavoured variants from some key domestic players, like SABC...

Carbonates is expected to record lower off-trade volume growth over the forecast period compared to the review period, owing to a shift in consumer preferences to healthier options, like bottled water. Many middle aged and older consumers are looking...

Liquid concentrates is the larger category within concentrates, with substantially larger sales than powder concentrates in both off-trade value and off-trade RTD volume terms. Although powder formats are available, they record low value sales, as ...