Cameroon

Ice cream is one of the most popular snack foods in Cameroon, not only because of its indulgence appeal but also due to the hot climate. However, informal sales of cheaper unpackaged varieties by roadside vendors still account for a large share of…

Price is a key issue impacting all areas of retail tissue in Cameroon and which has led to intense competition between local, imported, and private labels. Demand for retail tissue is soaring as products become more affordable to consumers and are…

RTDs remains a consolidated category in Cameroon, with few new developments. Société Anonyme des Brasseries du Cameroun (SABC) leads RTDs with its Booster brand holding just over half of all brand shares, with the other most notable brand being…

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

Savoury snacks has remained the smallest of the main snacks categories in Cameroon in retail volume sales terms in 2023. This is mainly explained by the traditional preference for sweeter and more indulgence-oriented snacks among local consumers. For…

In 2022, home insecticides registered healthy current value and volume growth. Home insecticides are seen as an essential in Cameroon, as malaria-carrying mosquitos are prevalent. Malaria is the third deadliest disease in Cameroon, killing over…

Air care was the best performing home care product in 2022, with healthy current value and volume growth. Part of the reason for the increasing popularity of air care is that urban areas are becoming increasingly crowded, as a result of people…

The condensed milk category in Cameroon has been significantly impacted by inflation, experiencing the highest price increase in the country’s dairy industry. After a modest rise following the pandemic, prices peaked in 2022. However, the first…

The Cameroonian market for baby food has not escaped the detrimental effects of inflation. The surge in fuel prices, along with substantial increases in the cost of milk and wheat, has been instrumental in driving up the prices of baby food. Both…

Growth in retail volume sales of sugar confectionery in Cameroon in 2023 looks set to be relatively modest, and only marginally above that recorded in 2022. This is mainly because high inflation fuelled by the global recovery from the pandemic and…

The latter part of the review period saw a number of chewing gum manufacturers in Cameroon move to address longstanding consumer complaints about quality standards by reformulating established brands and launching new varieties with softer textures…

In the first quarter of 2023, Cameroon’s National Cocoa and Coffee Board revised the maximum price of cacao beans upwards twice, bringing it to XAF1,290 per kg. These changes were attributed to a spike in demand caused by the entry of two new…

As seen with the trend for champagne in clubs, we are also seeing a significant increase in sales of premium and prestige premium spirits through clubs and lounges in Cameroon. Brands such as Johnnie Walker Black Label (Diageo Plc), Jack Daniel’s…

Beer is one of the products subjected to approval by the Ministry of Trade before the price can be altered, and the last time there was a price increase for beer nationwide was in 2019. However, the blowback from the public was swift and vicious.…

Hair breakages and scalp issues are some of the leading hair problems in Cameroon, which is why demand for conditioners and shampoos is on a growth trajectory. For scalp issues, dandruff is the main problem with the hot tropical climate in the…

The hot tropical climate in Cameroon especially during the dry season leads to a lot of sweating. Temperatures average around 36 degrees on a daily basis during the dry season, with this season lasting for around six months. Sweating is thus…

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

Beer and lager are popular alcoholic beverages in Cameroon. Since the early 2000s, the prices of beer in the country have been on a steady increase, yet the consumption rate has never taken a notable downturn. If anything, it is the production…

In the nail products category, nail polish experienced the strongest growth while nail treatments/strengthener recorded the lowest demand. Innovation continues to drive growth in nail products. Nail polish has evolved. Traditional nail polish takes a…

France-based multinational Carrefour continued to expand its global footprint during 2022 with the opening of its first hypermarket in Cameroon. This store is located at the PlaYce shopping centre in Yaoundé and it was inaugurated during July 2022.…