Cameroon

Cameroon struggled with a number of negative factors towards the end of the review period in its efforts to promote the country as a viable attractive tourist destination. Despite robust efforts by the government to improve infrastructure such as ...

Cameroon will experience strong growth in 2019, Growth will be driven by consumer spending, stimulated by low inflation and increased agricultural output, whilst the external sector will benefit from greater oil and gas exports as new projects come ...

Strong and rising rates of natural change will drive rapid population growth in Cameroon up to 2030. While Cameroon will experience a moderate ageing trend, it will remain one the world’s youngest countries due to extremely high birth rates and low ...

Steady volume growth is expected for beer over the forecast period, driven by consumer loyalty to various brands in the cities of Douala and Yaoundé and other non-crisis regions in Cameroon....

Alcoholic drinks recorded strong volume growth in 2018 due to the strong drinking culture in Cameroon. Social drinking is common due to the obvious lack of interesting alternative entertainment activities, with drinking pubs, bars and clubs the main ...

Imported brands are anticipated to remain the most popular spirits over the forecast period, with consumers remaining loyal to premium, high-quality brands which they regard as superior in both flavour and ingredients....

Wine is characterised by imported products, especially French wine from Bordeaux, which is widely available, is appreciated for its taste and recent introductions of inexpensive offerings, which appeal to price-sensitive consumers. However, South ...

Ease of access to tobacco products due to weak law enforcement, and sales of cigarettes in single units, will support continued growth. Indeed, with the majority of consumers cash-strapped, it is easier and more affordable to buy three sticks of Gold...

The cigars and cigarillos category is set to see further growth in the forecast period, mainly appealing to a more affluent consumer base of expatriates, high government officials, and wealthy business people. This group is characterised by high ...

The price sensitivity of the majority of consumers in Cameroon, coupled with individual stick sales, continue to influence performance. Furthermore, while health awareness is increasing only gradually, it is nonetheless having an impact on sales. Low...

The market for vapour products remained negligible in Cameroon in 2018. Very limited sales are restricted to high-income consumers and expatriates. While vaping products tend to be classified as tobacco, there are currently no clear regulations ...

Baby and child-specific products is expected to continue its strong growth over the forecast period, with mass products taking an increasingly dominant share as most consumers are from a low- to middle-income background. Economy and standard brands ...

Although bar soap remained the staple within bath and shower in 2018 and is likely to remain so, with good growth over the forecast period, body wash/shower gel is beginning to emerge from its small base, supported by increased product availability ...

Advertising through digital in-store displays supported sales of colour cosmetics in Cameroon in 2018. Young, urban and employed women are key targets for both mass and premium colour cosmetics products. Many brands are represented by young-looking ...

Deodorants performed well from a small base over the review period. Retail value growth in 2018 was higher than the period’s average, driven by urbanisation and a growing young population which is increasingly engaged in formal employment. Pricing is...

Depilatories in general have a small consumer following in Cameroon, with expatriates and Cameroonians who have lived abroad representing the main user base. These consumers are aware of these products, unlike most Cameroonians, and are expected to ...

Ongoing urbanisation, especially in the towns of Yaoundé and Douala, which also witnessed the prominent entry of modern retail brands over the review period, drove increasing consumer awareness and interest in fragrances in 2018. These factors are ...

The retail landscape in Cameroon witnessed some key developments towards the end of the review period with the entrance of retailers such as Carrefour Market. These retailers took advantage of increasing urbanisation to boost sales of domestic and ...

Mass beauty and personal care recorded stable retail value growth in 2018 due to a boost in consumer purchasing power and confidence. More consumers in lower- and middle-income groups went beyond buying necessities to following fashion trends and ...

The distribution landscape in Cameroon has witnessed major changes with the entry of modern retailers. The rapid growth of grocery retailers was driven by large modern players such as Carrefour Market and BAO Cash & Carry towards the end of the ...