Cameroon

Cameroon will experience healthy growth in 2020. The economy will be fuelled by non-oil sectors, as oil production is set to continue declining as a result of low investment in new projects since 2014 and the depletion of resources. The decline in ...

Towards the end of the review period, sanitary protection was becoming an increasingly competitive tissue and hygiene category. Traditionally, it has been the leading global sanitary protection brands that have held sway in Cameroon. Procter & ...

Urbanisation and long-term economic stability and growth have led to the emergence of a sizeable and expanding urban middle class in Cameroon. In addition, recent years have seen considerable advances made in long-term campaigns to improve living ...

At the start of 2020, Cameron’s tissue and hygiene industry was still at an earlier stage of development than in many other countries. For this reason, many categories were less affected by COVID-19 than might be expected as demand is confined ...

At the end of the review period, baby wipes remained the dominant category of wipes in Cameroon. Many people use baby wipes for a wide variety of personal hygiene applications and while this has been very good news for baby wipes, it has presented ...

2019 was a watershed year for nappies/diapers/pants in Cameroon as long-awaited government safety standards were finally introduced on all products in the category. During February 2019, the sale of imported disposable nappies/diapers/pants was ...

2019 saw retail sales of adult incontinence remain negligible in Cameroon. The distribution of these products remains very limited and they are available only in select chemists/pharmacies and supermarkets in Douala and Yaoundé. However, the spread ...

During 2019, away-from-home sales of tissue and hygiene remained low as the entire channel is still underdeveloped and largely unexplored in Cameroon. Away-from-home distribution is currently dominated by a handful of distributors of imported brands ...

Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

The landscape in which businesses operate has an impact on the supply chains and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a ...

In line with the convenience trend, middle- to high-income consumers and millennials increasingly showed a preference for modern grocery retailers in 2019. They were attracted by the more pleasant shopping experiences offered by air-conditioned and ...

In 2019 mixed retailers grew strongly as consumers modernised their approach to shopping, seeking more entertainment and amenities from retailers rather than just products to buy. Mixed retailers appeal to both affluent consumers who regularly shop ...

Independent small grocers dominate the channel due to their widespread presence, established consumer shopping habits and convenience. Proximity is one of the critical competitive advantages these retailers enjoy over modern grocery retailers. ...

Retailing in Cameroon saw significant current value sales growth in 2019. Several players are expanding or entering the market as disposable income grows, and consumers' shopping habits become more sophisticated. Modern grocery retailers, ...

Mobile e-commerce is at a very early stage of development but experienced tremendous growth in 2019. Early adopters, both on the supply and the demand sides of the spectrum, are driving growth and shaping the development of the channel. Millennials ...

Beauty specialist retailers were increasingly competitive in Cameroon during the review period. This was due to the growing demand for beauty and personal care products from women, especially working women. While the competition from e-commerce ...

Evolving consumer habits and the growing relevance of modern retailers have benefited apparel and footwear specialist retailers in Cameroon. A growing and diverse group of consumers made of professionals, entrepreneurs, and millennials and ...

Direct selling continued to see positive growth in current value sales terms in 2019. Despite increasing maturity, direct selling continues to attract strong demand from middle- and high-income consumers. Direct selling is still highly dependent on ...

E-commerce continued to see strong current value sales growth in Cameroon in 2019. This performance was directly related to the increasing number of consumers with internet access during the review period. The latest estimate shows that about six ...

Surface care recorded high levels of growth in 2019 and is set to grow at a steady pace across the forecast period. Surface care is an emerging area, which is set to grow along with consumer demands and the availability of these products. Steady ...