Cameroon

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Cameroon. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Tobacco in Cameroon

Aug 2022

The tobacco market saw slow growth in Cameroon in 2021 as the government became more aggressive in its targeting of the industry with tax hikes and stringent regulations. Imports of cigarettes declined in 2021, though, from trade interviews, there…

USD 2,450
Country Report

Cigarettes in Cameroon

Aug 2022

Shisha is providing stiff competition for the cigarettes category in Cameroon. This is particularly the case amongst younger adult smokers, who are now driving shisha sales. This demographic is switching to shisha due to the mistaken belief that it…

USD 1,195
Country Report

Wine in Cameroon

Jul 2022

Retail volume sales of wine remain very limited in Cameroon, with demand largely limited to affluent local consumers and expats. Indeed, wine is unaffordable to the bulk of local consumers. This is partly because most of the wine sold in Cameroon is…

USD 1,195
Country Report

Oral Care in Cameroon

Jun 2022

Oral care was less affected by the pandemic than other beauty and personal care products, as toothpaste in particular is considered an essential product. In 2021, current value growth was up on 2020, though volume growth was only slightly up.…

USD 1,195
Country Report

Depilatories in Cameroon

Jun 2022

Depilatories is a very small product area in terms of value sales in Cameroon. All the same, the pandemic had little effect and value and volume sales in 2021 were on par with 2020. Women’s razors and blades was the best performing segment.

USD 1,195
Country Report

Sanitary Protection in Cameroon

May 2022

The rate of growth in retail current value sales of sanitary protection accelerated to its fastest rate in five years during 2020, supported by a young and rapidly expanding population. The bulk distribution of sanitary towels increased during the…

USD 1,195
Country Report

Polishes in Cameroon

Feb 2022

Consumption patterns in footwear are changing in Cameroon, with sales increasingly being dominated by the informal sports brands worn by the country’s increasingly youthful population. An estimated 75% of the country is below the age of 35 years.…

USD 1,195
Country Report

Bleach in Cameroon

Feb 2022

Sales of bleach are set to see above average volume growth in 2021, as health-conscious consumers use more of it for aggressive disinfection to reduce the risk of COVID-19 transmission. However, sales of traditional bleach are being undermined by…

USD 1,195
Country Report

Energy Drinks in Cameroon

Jan 2022

Energy drinks returned to growth in 2021, as with society opening up again, people were out about more and purchased on-the-go energy drinks once again. Nightclub goers and construction workers are regular consumers of energy drinks and with…

USD 1,195
Country Report

Bottled Water in Cameroon

Jan 2022

Bottled water is the star performer in soft drinks. In both 2021 and 2020, bottled water registered double-digit retail value and retail volume growth. Volume growth through foodservice channels was also healthy. This strong performance is partly due…

USD 1,195
Country Report

Ice Cream in Cameroon

Jul 2022

Having slowed significantly during 2020 as a result of pandemic restrictions, the rate of growth in retail volume sales of ice cream accelerated for the second year in a row during 2022. Given Cameroon’s tropical climate, ice cream is a popular treat…

USD 990
Country Report

Retail Tissue in Cameroon

May 2022

The rate of growth in current value sales of retail tissue was virtually unchanged between 2019 and 2021. The onset of the COVID-19 pandemic had both positive and negative effects on demand that largely cancelled each other out. On the one hand, the…

USD 1,195
Country Report

Carbonates in Cameroon

Jan 2022

Growth in retail value and volume sales increased in 2021, compared with 2020, as with society opening up again and more people working, consumers have more money to spend on carbonates. Volume sales through foodservice were on par with 2020.…

USD 1,195
Country Report

Rtds in Cameroon

Jul 2022

2021 was an ever worse year than 2020 for RTDs. The on-trade dominates volume sales of RTDs, and sales through this channel continued to decline during 2021 – albeit at a more modest rate than in the previous year – due to a combination of COVID-19…

USD 1,195
Country Report

Dishwashing in Cameroon

Feb 2022

The dishwashing category in Cameroon is wholly made up of hand dishwashing, and within this, bar soaps almost completely dominate. The durability of these soaps and their low prices makes them popular and cost effective. The high price per unit of…

USD 1,195
Country Report

Spirits in Cameroon

Jul 2022

Both on-trade and off-trade volume sales of spirits declined during 2020 due to COVID-19 restrictions and the economic shock they engendered, with the former plunging by more than a quarter. While 2021 brought a strong recovery in off-trade demand…

USD 1,195
Country Report

Sugar Confectionery in Cameroon

Jul 2022

The rate of growth in retail volume sales of sugar confectionery slowed during 2022 but remained robust. Children and adolescents are the main consumers of these products, with boiled sweets and lollipops particularly popular. Cameroon’s youthful…

USD 1,195
Country Report

Gum in Cameroon

Jul 2022

Retail volume sales of gum continued to expand at a moderate pace during 2022, supported by robust population growth and urbanisation. Chewing gum dominates retail volume sales, with particularly strong demand among women and teenagers. Gum is often…

USD 1,195
Country Report

Chocolate Confectionery in Cameroon

Jul 2022

In spite of the pandemic, retail volume sales of chocolate confectionery continued to expand throughout the review period. Although the rate of growth slowed during 2022, it remain above the review period average. Tablets remained by far the most…

USD 1,195
Country Report

Tea in Cameroon

Jan 2022

Tea registered double-digit value growth in 2021, as it did in 2020. However, part of this growth was driven by price rises. All the same, tea registered healthy volume growth through retail channels, though growth was lower than for coffee, which is…

USD 1,195
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