Cameroon

Ease of access to tobacco products due to weak law enforcement, and sales of cigarettes in single units, will support continued growth. Indeed, with the majority of consumers cash-strapped, it is easier and more affordable to buy three sticks of Gold...

The cigars and cigarillos category is set to see further growth in the forecast period, mainly appealing to a more affluent consumer base of expatriates, high government officials, and wealthy business people. This group is characterised by high ...

The price sensitivity of the majority of consumers in Cameroon, coupled with individual stick sales, continue to influence performance. Furthermore, while health awareness is increasing only gradually, it is nonetheless having an impact on sales. Low...

The market for vapour products remained negligible in Cameroon in 2018. Very limited sales are restricted to high-income consumers and expatriates. While vaping products tend to be classified as tobacco, there are currently no clear regulations ...

Baby and child-specific products is expected to continue its strong growth over the forecast period, with mass products taking an increasingly dominant share as most consumers are from a low- to middle-income background. Economy and standard brands ...

Although bar soap remained the staple within bath and shower in 2018 and is likely to remain so, with good growth over the forecast period, body wash/shower gel is beginning to emerge from its small base, supported by increased product availability ...

Advertising through digital in-store displays supported sales of colour cosmetics in Cameroon in 2018. Young, urban and employed women are key targets for both mass and premium colour cosmetics products. Many brands are represented by young-looking ...

Deodorants performed well from a small base over the review period. Retail value growth in 2018 was higher than the period’s average, driven by urbanisation and a growing young population which is increasingly engaged in formal employment. Pricing is...

Depilatories in general have a small consumer following in Cameroon, with expatriates and Cameroonians who have lived abroad representing the main user base. These consumers are aware of these products, unlike most Cameroonians, and are expected to ...

Ongoing urbanisation, especially in the towns of Yaoundé and Douala, which also witnessed the prominent entry of modern retail brands over the review period, drove increasing consumer awareness and interest in fragrances in 2018. These factors are ...

The retail landscape in Cameroon witnessed some key developments towards the end of the review period with the entrance of retailers such as Carrefour Market. These retailers took advantage of increasing urbanisation to boost sales of domestic and ...

Mass beauty and personal care recorded stable retail value growth in 2018 due to a boost in consumer purchasing power and confidence. More consumers in lower- and middle-income groups went beyond buying necessities to following fashion trends and ...

The distribution landscape in Cameroon has witnessed major changes with the entry of modern retailers. The rapid growth of grocery retailers was driven by large modern players such as Carrefour Market and BAO Cash & Carry towards the end of the ...

Cameroonians are becoming increasingly aware of the importance of dental hygiene, and this is likely to support ongoing growth of oral care over the forecast period, particularly toothpaste and toothbrushes. The Dental Association in Cameroon and ...

Beauty and personal care continued to record strong retail value and volume increases in 2018. This was due to ongoing growth in the urban population, resulting in rising demand for beauty and personal care products, as urban dwellers are the main ...

Although much smaller than mass products, premium beauty and personal care recorded significantly stronger retail value growth in 2018, with premium colour cosmetics and skin care the two most dynamic areas. Both categories benefited from strong ...

Outdoor markets, included in other non-grocery specialists, remained the primary distribution channel for skin care products in 2018, supporting the clear lead for mass brands among price-sensitive consumers. Beauty specialist retailers are also ...

Demand for sun care products is negligible in Cameroon. Sun care products are mainly used by expatriates and holidaymakers. However, the latter tend to arrive in the country with a supply of sun care products. A handful of outlets located in high-end...

Cameroon will experience strong growth in 2019, Growth will be driven by consumer spending, stimulated by low inflation and increased agricultural output, whilst the external sector will benefit from greater oil and gas exports as new projects come ...

Retail sales of adult incontinence products are still at negligible levels. However, these products are now available in very limited quantities, with supermarkets leading in the retail of these products. This is still a very immature category, ...