Cameroon

Dietary supplements are expected to register healthy current value growth in 2022. All the same, value sales are relatively low as most Cameroonians are not sufficiently familiar with dietary supplements, due to lack of promotion and education about…

Cameroon has not been as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 are giving a boost to government coffers and helping stabilise the economy. However, ongoing civil…

Having slowed significantly during 2020 as a result of pandemic restrictions, the rate of growth in retail volume sales of ice cream accelerated for the second year in a row during 2022. Given Cameroon’s tropical climate, ice cream is a popular treat…

The rate of growth in current value sales of retail tissue was virtually unchanged between 2019 and 2021. The onset of the COVID-19 pandemic had both positive and negative effects on demand that largely cancelled each other out. On the one hand, the…

Growth in retail value and volume sales increased in 2021, compared with 2020, as with society opening up again and more people working, consumers have more money to spend on carbonates. Volume sales through foodservice were on par with 2020.…

Institutional sales of sticking plasters and adhesive bandages continue to constrain growth of wound care products from retail outlets such as pharmacies. For minor wounds or injuries, many Cameroonians tend to simply visit informal shops within…

In 2022, the growing number of skin diseases across all age groups continues to drive growth for dermatologicals. Skin diseases are common in rural areas due to poor hygiene and in urban areas due to overcrowded neighbourhoods with no access to…

Cameroon has not been as affected by the energy crisis stemming from the war in Ukraine, as rising global energy prices in 2022 are giving a boost to government coffers and helping stabilise the economy. All the same, ongoing civil conflict is…

Cameroon has not been as affected by the energy crisis stemming from the war in Ukraine, as rising global energy prices in 2022 are giving a boost to government coffers and helping stabilise the economy. However, ongoing civil conflict is restraining…

Off-trade volume sales of beer declined at a double-digit rate during 2021, with a smaller, but still significant, fall in on-trade volume sales. The latter are now a third below their pre-pandemic level. However, the on-trade still accounted for…

Hair care was negatively impacted by the 2020 pandemic lockdowns, as with people spending significant amounts of time at home and not meeting with other people and socialising, hair was washed less, as well as other hair treatments being done less…

Healthy value and volume growth continued for deodorants in 2021. One factor that drove value sales is that many consumers buy deodorants as a substitute for fragrances, as they are much more affordable. This leads to a much larger consumer base than…

Toilet care sales continue to benefit from rising consumer concerns about best sanitation practice in response to the COVID-19 pandemic; although this trend has weakened slightly in 2021 as the crisis was perceived to come more under control, it is…

The tobacco market saw slow growth in Cameroon in 2021 as the government became more aggressive in its targeting of the industry with tax hikes and stringent regulations. Imports of cigarettes declined in 2021, though, from trade interviews, there…

Shisha is providing stiff competition for the cigarettes category in Cameroon. This is particularly the case amongst younger adult smokers, who are now driving shisha sales. This demographic is switching to shisha due to the mistaken belief that it…

Retail volume sales of wine remain very limited in Cameroon, with demand largely limited to affluent local consumers and expats. Indeed, wine is unaffordable to the bulk of local consumers. This is partly because most of the wine sold in Cameroon is…

Oral care was less affected by the pandemic than other beauty and personal care products, as toothpaste in particular is considered an essential product. In 2021, current value growth was up on 2020, though volume growth was only slightly up.…

Depilatories is a very small product area in terms of value sales in Cameroon. All the same, the pandemic had little effect and value and volume sales in 2021 were on par with 2020. Women’s razors and blades was the best performing segment.

The rate of growth in retail current value sales of sanitary protection accelerated to its fastest rate in five years during 2020, supported by a young and rapidly expanding population. The bulk distribution of sanitary towels increased during the…

Consumption patterns in footwear are changing in Cameroon, with sales increasingly being dominated by the informal sports brands worn by the country’s increasingly youthful population. An estimated 75% of the country is below the age of 35 years.…