Cameroon

The dishwashing category in Cameroon is wholly made up of hand dishwashing, and within this, bar soaps almost completely dominate. The durability of these soaps and their low prices makes them popular and cost effective. The high price per unit of…

Toilet care sales continue to benefit from rising consumer concerns about best sanitation practice in response to the COVID-19 pandemic; although this trend has weakened slightly in 2021 as the crisis was perceived to come more under control, it is…

Hot drinks registered double-digit value growth in 2021, as it did in 2020. However, part of this value growth was driven by price rises, though volume growth was still healthy. As society opened up in 2021 after the lockdown in 2020, foodservice…

Spray/aerosol insecticides are the dominant format in Cameroon, generating close to 100% of volume sales in 2021. These products are widely available, and are perceived to be highly effective and affordable. However, slow-release electric…

Air care sales in Cameroon are frequently driven by very specific demographic trends. University students, for example, are key consumers of spray/aerosol air fresheners, the largest part of the category. Most students live in accommodation known in…

Consumption patterns in footwear are changing in Cameroon, with sales increasingly being dominated by the informal sports brands worn by the country’s increasingly youthful population. An estimated 75% of the country is below the age of 35 years.…

Sales of bleach are set to see above average volume growth in 2021, as health-conscious consumers use more of it for aggressive disinfection to reduce the risk of COVID-19 transmission. However, sales of traditional bleach are being undermined by…

Energy drinks returned to growth in 2021, as with society opening up again, people were out about more and purchased on-the-go energy drinks once again. Nightclub goers and construction workers are regular consumers of energy drinks and with…

Bottled water is the star performer in soft drinks. In both 2021 and 2020, bottled water registered double-digit retail value and retail volume growth. Volume growth through foodservice channels was also healthy. This strong performance is partly due…

The pandemic has seen a surge in consumer concerns about hygiene and the risks of infection. This has seen an increase in demand for surface care that offers, or at least highlights, germ killing functions. Multiple retailers have reported that that…

Home care sales in Cameroon remain underdeveloped. Household bar soaps and hand wash detergents alone makes up over half of home care volume sale in 2021. Consumers use them for surface cleaning, laundry care and dishwashing, with demand driven by…

Coffee registered double-digit value growth in 2021, as it did in 2020. However, part of this growth was driven by price rises. All the same, coffee registered healthy volume growth through retail channels. Foodservice registered an increase in…

RTD tea remains a niche product area in terms of value sales, though it is experiencing growth nonetheless. RTD tea faces strong competition from other tea alternatives, which are widely available. Hot tea is cheaper and much more popular.…

Juice registered higher retail value growth in 2021, though volume sales remained flat. The fall in foodservice volume sales continued in 2021, though the drop was not as severe. Current value growth in off-trade channels is slower than in previous…

Growth in retail value and volume sales increased in 2021, compared with 2020, as with society opening up again and more people working, consumers have more money to spend on carbonates. Volume sales through foodservice were on par with 2020.…

Tea registered double-digit value growth in 2021, as it did in 2020. However, part of this growth was driven by price rises. All the same, tea registered healthy volume growth through retail channels, though growth was lower than for coffee, which is…

With more people working again in 2021, after the lockdown in 2020, consumers are more willing to spend and retail current value growth increased in comparison with 2020. Retail volume growth also increased. Foodservice’s performance was more muted,…

Both retail value and volume growth of concentrates increased in 2021. With society opening up, and for example more children birthday parties as a result, demand increased. However, foodservice continued to register volume decline. Concentrates have…

Despite an increase in the number of hand wash detergent brands in 2021, Topseller Chemicals Co Ltd’s Saba and Ozil, and Madar Chemicals Co’s Madar brands are increasingly building momentum in the category. These brands are well established in…

Other hot drinks are a sizeable product area in Cameroon and are the most popular hot drink consumed at breakfast. Hot beverages such as malt-based drink Ovaltine, chocolate-based drink Nido Forti Choco, Top Milk and Matinal are regular morning…