Cameroon
Cameroon StatisticsConsumer Lifestyles in CameroonCameroon Country BriefingsFuture Demographics: Cameroon in 2030
Country Briefing
Households: Cameroon
Jan 2019
Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...
Country Profile
Cameroon: Country Profile
Jan 2019
Cameroon will experience strong growth in 2019, Growth will be driven by consumer spending, stimulated by low inflation and increased agricultural output, whilst the external sector will benefit from greater oil and gas exports as new projects come ...
Country Briefing
Business Dynamics: Cameroon
Jan 2019
A stable and competitive business environment is vital to help attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism risks to understand the strengths and ...
Country Briefing
Income and Expenditure: Cameroon
Jan 2019
Insight into income and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type to ...
Country Briefing
Economy, Finance and Trade: Cameroon
Dec 2018
Understanding the structure and health of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact ...
Country Report
Packaged Food in Cameroon
Dec 2018
Packaged food retail value sales continued to rise in Cameroon in 2018. As most products sold are imported and the majority of consumers are price sensitive, it is imperative that retailers remain price competitive and broaden their brand portfolios,...
Strategy Briefing
Top 10 Energy-Producing Countries in 2030
Dec 2018
The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...
Country Report
Baked Goods in Cameroon
Nov 2018
Baked goods is expected to continue to witness healthy retail volume and current value sales growth in 2018, supported by urbanisation and rising consumer disposable incomes. Consumers are increasingly adopting Western diets as part of more modern ...
Country Report
Breakfast Cereals in Cameroon
Nov 2018
Breakfast cereals is expected to post healthy retail current value sales growth in 2018, as Westernised eating habits influence breakfast choices. The trend is accompanied by a general increase in health and wellness awareness, not least related to ...
Country Report
Processed Fruit and Vegetables in Cameroon
Nov 2018
The presence of and demand for processed fruit and vegetables has benefited from rising levels of urbanisation in the country. This is evident in the widespread expansion of modern supermarkets, such as Carrefour, and commercial centres. However, ...
Country Report
Processed Meat and Seafood in Cameroon
Nov 2018
Carrefour’s entry and expansion in the country from the end of 2017 and the increasing spread of local players into residential areas saw an increasing number of middle-income consumers shop in these stores. Unpackaged frozen processed poultry, which...
Country Report
Rice, Pasta and Noodles in Cameroon
Nov 2018
Dried pasta became increasingly popular in Cameroon 2018. It is being produced locally in Cameroon and sold via all distribution channels, from open markets to traditional stalls and modern grocery retailers. Good distribution and local production ...
Country Report
Edible Oils in Cameroon
Nov 2018
Population growth continued to support the positive development of packaged edible oils in Cameroon in 2018. More consumers changed their lifestyles and demanded different types of edible oils such as soy and olive oil, labelled as healthier for ...
Country Report
Ready Meals in Cameroon
Nov 2018
Ready meals saw reasonable growth in retail current value terms in 2018. However, the category did not see a strong consumer shift towards packaged ready meals products. This was due to the strong culture of home cooking, minimal marketing activities...
Country Report
Sauces, Dressings and Condiments in Cameroon
Nov 2018
Sauces, dressings and condiments benefitted from more Carrefour supermarkets opening in the country. Carrefour opened another outlet in Douala in early 2018. The strong volume and value growth of sauces, dressings and condiments in Cameroon can be ...
Country Report
Soup in Cameroon
Nov 2018
In 2018, soup saw small growth in retail volume terms due to the underdeveloped nature of the category. Despite the rising popularity of convenience products, this category did not benefit from a strong shift in consumer behaviour towards instant ...
Country Report
Sweet Spreads in Cameroon
Nov 2018
In 2018, demand for and use of spreads increased thanks to the trend of westernised eating habits especially at breakfast. Spreads were also widely used in many foodservice channels, which supported strong growth in retail as many small foodservice ...
Country Report
Analgesics in Cameroon
Nov 2018
Accessibility to analgesics remained very high in Cameroon in 2018. Such products are mainly consumed to provide quick relief from light, undiagnosed ailments and pains, or in combination with malaria treatments. As a result, products combining ...
Country Report
Dermatologicals in Cameroon
Nov 2018
In 2018 dermatologicals continued to benefit from the increasing focus on general health and beauty among consumers in Cameroon, particularly among the country’s growing number of young middle-income consumers. Rising awareness of dermatologicals ...
Country Report
Dietary Supplements in Cameroon
Nov 2018
Combination products remained the most popular within dietary supplements in 2018. These products are positioned as offering multiple benefits, and in this regard are similar to homemade herbal remedies that have long been widely used in Cameroon. ...
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