Cameroon

Price is a key issue impacting all areas of retail tissue in Cameroon and which has led to intense competition between local, imported, and private labels. Demand for retail tissue is soaring as products become more affordable to consumers and are…

There is a wider presence of anion sanitary towels across multiple distribution channels in 2022. These sanitary towels have an embedded anion strip that prevents bacterial multiplication and thus gives extra protection during menstruation, whilst…

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

In 2022, home insecticides registered healthy current value and volume growth. Home insecticides are seen as an essential in Cameroon, as malaria-carrying mosquitos are prevalent. Malaria is the third deadliest disease in Cameroon, killing over…

Air care was the best performing home care product in 2022, with healthy current value and volume growth. Part of the reason for the increasing popularity of air care is that urban areas are becoming increasingly crowded, as a result of people…

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

France-based multinational Carrefour continued to expand its global footprint during 2022 with the opening of its first hypermarket in Cameroon. This store is located at the PlaYce shopping centre in Yaoundé and it was inaugurated during July 2022.…

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

The shift away from using re-usable diapers towards disposable diapers has spurred demand for wipes alongside Cameroon’s fertility rate, which although in long-term decline, remains high by global standards. Indeed, baby wipes are increasingly…

While positive growth was recorded in retailing in Cameroon during 2022, demand was under pressure due to the impact of the high inflation that was in effect throughout the year. In particular, many lower-income households struggled to make ends meet…

Multi-level level marketing remained the most popular form of direct selling in Cameroon in 2022 as the retailing category recorded a positive performance for the second year in a row. However, this was not enough for category sales to recover to…

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

There is an overriding shift in demand away from imported to local brands across all tissue and hygiene categories. Imported brands are simply too expensive for Cameroonians with some selling at almost twice the price of local brands. Supply chain…

Softcare from Homebro Cameroon Ltd has been a real disruptor in nappies/diapers/pants since its launch in 2019. Offering the lowest price in the category, Softcare is available nationwide and has been supported by heavy advertising and promotional…

While positive growth was recorded in retailing in Cameroon during 2022, demand was under pressure due to the impact of the high inflation that was in effect throughout the year. In particular, many lower-income households struggled to make ends meet…

Retail current value sales of adult incontinence remain negligible in Cameroon. While the number of elderly consumers in Cameroon is growing, this consumer group remains small at well under one million people in 2022. As a result, demand for retail…

The July 2022 opening of the PlaYce shopping centre in Yaoundé represented a watershed moment in the development of non-grocery retailers in Cameroon. In addition to playing host to a large hypermarket under the Carrefour brand, this very modern new…