Cameroon

The beginning of the COVID-19 pandemic in 2020 brought the issues of hygiene and sanitation into sharper focus. This prompted consumers to purchase more toilet care products. As a result, toilet care was able to show strong growth in both volume and ...

Home insecticides continued to be dominated in 2020 by products that ward off and kill mosquitoes. Malaria is endemic in Cameroon, and fear of mosquitoes means that all households require protection from them. Despite slight increases in average unit...

Home care in Cameroon showed healthy volume and current value growth in 2020. With consumers forced to spend most of their time at home due to measures against the spread of COVID-19, there was higher demand for products designed for the home. As ...

Sales of air fresheners grew in 2020 in both volume and current value terms. The bulk of new sales were for home use. Consumers spent more time at home during periods of quarantine, and as a result began to pay more attention to their surroundings....

Bleach recorded healthy current value growth in 2020. It is popular with consumers as it can be used for a range of purposes. Some new brands were launched during the year, at affordable price points. Despite the efforts of players to draw the ...

Dishwashing was able to post steady growth in 2020. Its momentum was impacted heavily by the closure of many foodservice outlets during the middle part of the year. However, this was more than compensated by the increased retail sales of dishwashing ...

Bar detergents and powder detergents are the main drivers of laundry care in Cameroon, as they are the most affordable and most easily available. Cameroonian consumers tend to be price sensitive. At the onset of the COVID-19 pandemic during 2020 bar ...

Shoe polishes remained the most popular product in polishes in 2020. Furniture polishes are not widely purchased, as most sofas in Cameroon are made from leather or fabric. Where furniture polishes benefit, is from the sales of tables and other ...

Standard floor and multi-purpose cleaners continued to dominate volume and current value sales in 2020. They are the products that Cameroonian consumers have most need for, and are therefore the most marketed and the most widely available types of ...

The economy will recover in 2021, as the lockdowns caused by the COVID-19 pandemic are gradually eased, but with social distancing measures remaining in place. However further outbreaks of the disease and the threat of disturbances in ...

COVID-19 negatively affected both off-trade and on-trade volume and current value growth in juice in 2020. The review period saw a stronger growth in juice consumption through the on-trade channels. However, the closure of foodservice outlets during ...

Bottled water sales saw a sharp increase in grocery channels in Cameroon from mid-March as consumers stockpiled essential items for an extended period of self-isolation at home. Moreover, many individuals and companies distributed bottled water for ...

Concentrates remains a small category in Cameroon in 2020, with liquid concentrates accounting for the majority of current value and volume growth. On-trade sales in concentrates are also minimal, with the main consumption of concentrates undertaken ...

Energy drinks is a small category in Cameroon, with players seeking to minimise price increases in order to encourage sales growth. COVID-19 led to a significant decline in demand for energy drinks in the first half of 2020 due to the lack of outdoor...

Other than bottled water and juice, soft drinks has been negatively affected by COVID-19. Soft drinks sales are generally driven by events, occasions, sporting and other outdoor activities in Cameroon. Restrictions placed on outdoor activities and ...

RTD tea remains a small category in Cameroon in 2020. This is due to RTD tea facing strong competition from other tea alternatives which are widely available. Hot tea is cheaper and more popular consumers, especially when considering functional tea ...

Carbonates is anticipated to see lower off-trade current value and volume growth in 2020 compared to the previous year. Carbonates, as a product area, has been suffering from an unfavourable image due to the sugar content in carbonated drinks. An ...

COVID-19 boosted sales of coffee, tea and other hot drinks through retail in the first half of 2020 as the country went into lockdown and consumers were confined to their homes. On the contrary, the lockdown measures negatively affected sales of ...

Tea, as a product area, is less affected by COVID-19 than coffee since it is generally consumed in the home, however a downturn in foodservice volume sales is still expected in 2020. Retail sales are expected to perform strongly in value and volume ...

Retail sales of other hot drinks is expected to show significant growth in 2020 as consumers stockpiled staple items during the panic buying phase in the early stages of the lockdown. With schools closing, chocolate-based flavoured powder drinks ...