Consumer Appliances

Sales of consumer appliances are projected to recover in 2021, after consumer sentiment was badly affected by the pandemic. In 2021, sales of both major and small appliances are expected to exceed those in 2019.

2020 was a volatile year for the consumer appliances industry. In March 2020, most companies were focused on cost cutting, not knowing that demand would increase exponentially in Q3 and Q4. Our research in 2020 was not able to fully capture this…

Robot vacuum cleaners emerge from niche penetration and are worth consideration as part of furniture selection priorities for a growing number of households. Furniture specifications can prevent robots from achieving 100% floor coverage, with…

The global health crisis brought home hygiene into focus and consumers relied on appliances to ease the load. Companies responded with new or re-pitched propositions and had the opportunity to showcase their products’ ability to deliver effective…

With sales already struggling due to maturity in many of its categories, major appliances recorded a sharp decline in Western Europe in 2020 as a result of Coronavirus (COVID-19) and the measures taken to contain its spread. The economic impact of…

Midea Group’s lead in global consumer appliances was cemented in 2020 by strengths in product development, channel deployment and supplies. Acquired brands Toshiba and Eureka play forefront roles in overseas battlefield while Midea and Little Swan…

Mixing-in-the-Moment (MITM) is a smart technology disruption of traditional value chains surrounding consumable additives (like detergents, fragrances, drinks, cosmetics and other fluids).This is proving to be a consistent and predictable disruption,…

In a world that now seems more about disruption than stability, it is always better to be the disruptor than the disrupted - and that means pushing horizons outwards. Strategy needs to be built as part of a wider consumer system rather than at…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

2020 was a volatile year for the consumer appliances industry. In March 2020, most companies were focused on cost cutting, not knowing that demand would increase exponentially in Q3 and Q4. Demand in 2021 is expected to remain robust, boosted by…

Due to COVID-19 most consumers found themselves faced with home seclusion for much of 2020, with this being the main driver of demand for vacuum cleaners. Busier routines including home working and home schooling, as well as an increase in cooking…

The home seclusion resulting from COVID-19 and the switch from foodservice to home cooking played a key role in fuelling demand for small cooking appliances in 2020. Some consumers looked to replace their existing models with more modern versions,…

When COVID-19 was first reported in Brazil, consumer confidence was already shaken – and struggling to recover – due to the last major economic crisis in 2015/2016. Nevertheless, before the outbreak, unemployment rates were just starting to decline…

Following the outbreak of COVID-19, most consumers were affected by social isolation measures by the end of February 2020. With the extension of this period of isolation, and with beauty salons closed or operating with reduced capacity for most of…

Home seclusion and a shift from foodservice to eating at home contributed towards the increased usage of microwaves in 2020. Ready meals became a highly popular solution in terms of convenience and practicality – either offered by major multinational…

Before COVID-19 hit Brazil, the country was already struggling to recover from the negative impact of the last economic crisis in 2015/16. The economic pressures created by COVID-19, followed by increasing political instability, contributed towards…

COVID-19 not only created widespread health concerns in Brazil but it also created a great deal of economic uncertainty. A large section of Brazil’s workforce was severely impacted by social isolation measures and the disruption to non-essential…

Consumers were forced to spend more time at home in 2020 due to COVID-19, with many people having to juggle home working and home schooling with daily chores. As such, interest in food preparation appliances that can offer convenience and…

Due to the long-lasting social isolation measures and quarantine in Brazil, consumers started to see the benefits of owning dishwashers, with this helping the category to perform better than many others in 2020, albeit still recording a decline. The…

Air conditioners had been on an upward trajectory in the few year prior to the outbreak of COVID-19, but 2020 was a game changer for the category. With an average unit price that stands around four times higher than the average for air treatment…