Personalisation’s appeal is intensifying as modern consumers demand greater convenience and efficiency. Increasing awareness of the importance of nutrition for general health encourages businesses to create more granular tech solutions.
The annual inflation rate for Asia Pacific in 2023 is 4%. Compared to 15% in Latin America and 14% in Middle East and Africa, the rate in Asia is much softer. As such, a cautious approach to premium positioning could help companies siphon value-driven sales growth in rapidly growing emerging markets.
As Gen Z will become the main consumer force in the future, it is important to understand how they are building their habits and preferences. At the same time, there is a fast evolution in the soft drinks industry to move away from the old perception of it being unhealthy, towards more health and wellness products.
As demand for health and wellness solutions continues to rise, functional foods are gaining traction. However, there has been a notable shift from narrow functional benefits to a more holistic approach that considers the wellbeing of both body and mind.
As the baby food market continues to grapple with challenges in birth rates and overall consumer mistrust, the 2022 formula shortages highlighted deeper underlying problems. As the market emerges into a recovery period, we may ask, what did we learn? An even more telling story lies then in analysing how the market has since adapted to prevent future similar cases.
A host of challenges to the plant-based alternatives market have seen sales stalling or slowing across some markets, and major producers are reframing their expectations – or exiting altogether.