As Gen Z will become the main consumer force in the future, it is important to understand how they are building their habits and preferences. At the same time, there is a fast evolution in the soft drinks industry to move away from the old perception of it being unhealthy, towards more health and wellness products.
As the baby food market continues to grapple with challenges in birth rates and overall consumer mistrust, the 2022 formula shortages highlighted deeper underlying problems. As the market emerges into a recovery period, we may ask, what did we learn? An even more telling story lies then in analysing how the market has since adapted to prevent future similar cases.
A host of challenges to the plant-based alternatives market have seen sales stalling or slowing across some markets, and major producers are reframing their expectations – or exiting altogether.
Innovation is crucial to reverse volume decline and to build added value in the dairy industry that consumers are willing to pay extra for. This includes developing new products that meet changing consumer preferences, such as healthier and functional offerings as well as plant-based alternatives.
Vegan and halal are commonly found product claims that, coming from different places and demographics end up being substitutes for each other mostly by chance. Here we go deeper into the growth of both these attritubutes and their potential development in Germany.
Increasing awareness of health and the environmental challenges facing the planet have led to accelerated action and investments by companies and governments. This is no different in the Asia Pacific region.