Lithuania

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Lithuania StatisticsConsumer Lifestyles in LithuaniaLithuania Country BriefingsFuture Demographics: Lithuania in 2030

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    Country Report

    Country Report

    Baby and Child-Specific Products in Lithuania

    Jun 2019

    In 2018, consumers had not changed their attitude to baby products. With purchasing power constantly growing and consumer education constantly increasing, parents continued to opt for the best for their babies; thus, baby-specific products performed ...

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    Country Report

    Country Report

    Bath and Shower in Lithuania

    Jun 2019

    Bath and shower, and its largest category of body wash/shower gel, is considered pretty close to saturation, with not many prospects for growth via premiumisation. The vast majority of body wash/shower gel products are quite basic in nature, and ...

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    Country Report

    Country Report

    Colour Cosmetics in Lithuania

    Jun 2019

    Colour cosmetics was one of the flagship categories in terms of growth within overall beauty and personal care over the review period. Also, this was one of the categories (together with skin care) which benefited strongly from the premiumisation ...

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    Country Report

    Country Report

    Deodorants in Lithuania

    Jun 2019

    Although deodorants is a category with a long presence in Lithuania, sales continued to increase quite strongly in 2018. The category increased in both current value and volume terms, which cannot be said about a significant number of beauty and ...

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    Country Report

    Country Report

    Depilatories in Lithuania

    Jun 2019

    Depilatories continued to post significant growth in the review period, and demonstrated an even better performance in 2018. Beauty standards stand behind this good performance. In addition, the unexpected long and warm summer in 2018 led sales in ...

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    Country Report

    Country Report

    Fragrances in Lithuania

    Jun 2019

    Fragrances in Lithuania continued to experience a major shift to the premium segment in 2018. This trend was strong during the review period and continued in 2018, benefiting from rising purchasing power and increasing consumer education. Premium ...

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    Country Report

    Country Report

    Hair Care in Lithuania

    Jun 2019

    Hair care is highly saturated in Lithuania. In addition, it is one of the categories with the heaviest promotions, which makes the competition even tougher and margins lower. Standard shampoos is a very good example of this trend. Due to the strong ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Lithuania

    Jun 2019

    Although the general trend towards premiumisation contributed to growth in beauty and personal care in Lithuania in 2018, mass beauty and personal care still accounted for the vast majority of value sales. This is a direct result of consumer ...

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    Country Report

    Country Report

    Men's Grooming in Lithuania

    Jun 2019

    Men’s grooming was a category with very high expectations during the review period, but growth was not as high as anticipated. Reasons for this included the growing fashion for beards and the general attitude of the male audience to grooming. ...

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    Country Report

    Country Report

    Oral Care in Lithuania

    Jun 2019

    The culture of oral care in Lithuania constantly improved during the review period, including in 2018, and this trend is anticipated to prevail during the forecast period. Whilst previously oral care routines were mainly limited to toothbrush and ...

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    Country Report

    Country Report

    Beauty and Personal Care in Lithuania

    Jun 2019

    In general, beauty and personal care continued to see healthy development in Lithuania in 2018. Market trends moved at a good pace, fuelled by the constant growth of the economy, which consequently led to additional money being spent on various ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Lithuania

    Jun 2019

    The Lithuanian economy increased steadily over the review period, and this led to rising purchasing power amongst consumers, especially in large cities such as Vilnius and Kaunas. As a result, consumers became more certain about their budgets, paid ...

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    Country Report

    Country Report

    Skin Care in Lithuania

    Jun 2019

    Facial care products are usually the major driver of sales in the overall skin care category. Consumers believe that taking care of their face is the major task in terms of beauty maintenance. Therefore, facial care categories enjoy the highest ...

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    Country Report

    Country Report

    Sun Care in Lithuania

    Jun 2019

    The summer of 2018 was recognised as one of the best during the last decade in Lithuania. Warm weather, which started at the end of the spring and continued until the early autumn, added at least a couple of months of sales of sun care products, ...

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    Strategy Briefing

    Strategy Briefing

    Eurozone Economic Outlook: Q2 2019 Growth Momentum Lost with Worsening Trade Outlook

    Jun 2019

    The Eurozone outlook has deteriorated significantly since the end of 2018. Real GDP growth forecasts have been downgraded to 0.9-1.5% in 2019 and 0.9-1.9% in 2020, compared to 1.8% in 2018. The Eurozone slowdown started in mid-2018, mainly in the ...

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    Strategy Briefing

    Strategy Briefing

    Global Economic Forecasts: Q2 2019

    Jun 2019

    Global GDP growth slowed down in 2018 to 3.7%. The weak growth momentum will carry on to 2019. In 2019-2020, annual global output expansion is forecast to decline to 3.3-3.4%. Global financial conditions have improved since the end of 2018 after big ...

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    Country Profile

    Country Profile

    Lithuania: Country Profile

    May 2019

    The economy will moderate slightly in 2019. Private final consumption is the main driver, influenced by wage growth owing to a tighter labour market. With weaker external demand and rising global headwinds, exports are expected to decelerate, ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Lithuania

    Apr 2019

    The positive economic situation in Lithuania supports the development of the private sector, including a growing number of business and horeca outlets, which are increasingly investing in AFH tissue. As the country’s GPD is set to continue growing, ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Lithuania

    Apr 2019

    Birth rates continued to witness a negative trend in 2018, due not only to high emigration rates, but also changes in lifestyles. Historically, bringing up a child, having a job and getting married were associated with maturity in Lithuania, while ...

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    Country Report

    Country Report

    Tissue and Hygiene in Lithuania

    Apr 2019

    Tissue and hygiene faces the challenge of maintaining value gains against a shrinking consumer base. As emigration rates rapidly increase and birth rates decline, the growth and development opportunities for tissue and hygiene remain quite limited, ...

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