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Lithuania

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Cider/Perry in Lithuania

Jul 2023

Sales of cider/perry declined in 2022 after a brief revival in fortunes in 2021. Cider/perry has struggled to establish as significant demand as in other markets with it having a bad reputation for its high sugar content. With consumers becoming…

USD 1,195
Country Report

Ice Cream in Lithuania

Jul 2023

Ice cream sales are bouncing back in 2023 following a disastrous performance in the year prior, when the summer was much colder than normal and impulse purchases reduced substantially. Consequently, ice cream manufacturers were unable to fulfil their…

USD 990
Country Report

Sun Care in Lithuania

May 2023

Despite sun care presenting strong growth in 2022, retailers expected the results to be higher as inbound and outbound travelling returned to pre-pandemic levels. To add, adult sun care was predominantly led by the tanning category, suggesting that…

USD 1,195
Country Report

Fragrances in Lithuania

May 2023

A notable decline was recorded in fragrances during the COVID-19 pandemic, with social distancing and home seclusion creating far fewer opportunities for consumers to wear fragrances. As these products are usually applied when going to work,…

USD 1,195
Country Report

Surface Care in Lithuania

Feb 2023

In 2022, though there was double-digit growth in current value sales of laundry care, constant value sales fell, with volume sales remaining static. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring…

USD 1,195
Country Report

Home Care in Lithuania

Feb 2023

In 2022, though there was double-digit growth in current value sales of home care in Lithuania, constant value sales fell, with volume sales only increasing marginally. Several factors led to this muted performance. The war in Ukraine had a negative…

USD 2,750
Country Report

Toilet Care in Lithuania

Feb 2023

In spite of spiralling inflation, caused by an energy crisis triggered by the war in Ukraine, toilet care registered moderate volume growth. Part of this growth is due to consumers switching from bleach to toilet care products. While toilet…

USD 1,195
Country Report

Home Insecticides in Lithuania

Feb 2023

Home insecticides are mainly a seasonal, functional product and the main driver of volume sales each year is the size of the insect population. In 2022, there was a drop in volume sales, as though the summer was hot, it was less humid, and this…

USD 1,195
Country Report

Dishwashing in Lithuania

Feb 2023

In 2022, though there was double-digit growth in current value sales of laundry care, constant value sales fell, with volume sales remaining static. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring…

USD 1,195
Country Report

Colour Cosmetics in Lithuania

May 2023

As the threat of COVID-19 reduces in the country and there is a return to pre-pandemic routines and socialising, the rise of out-of-home occasions and events positively drove colour cosmetics growth in 2022. However, despite make-up and nail products…

USD 1,195
Country Report

Retail Tissue in Lithuania

Mar 2023

The issue of price inflation began to emerge in 2021, but only became widespread in 2022 as the war in Ukraine unfolded. Supply problems with raw materials and substantial hikes in energy prices caused retail prices to soar into double digits.…

USD 1,195
Country Report

Air Care in Lithuania

Feb 2023

Though air care registered double-digit current value growth, constant value sales fell slightly. That being said, volume growth was positive and air care remained a significant product area. However, the war in Ukraine had a negative impact, with…

USD 1,195
Country Report

Beer in Lithuania

Jul 2023

2022 was a very good year for beer in Lithuania with sales seeing strong growth through both the off-trade and on-trade in volume terms. Life in Lithuania largely returned to relative normality in 2022 after the country’s pandemic restrictions were…

USD 1,195
Country Report

Chocolate Confectionery in Lithuania

Jul 2023

In 2023, chocolate confectionery is witnessing muted growth in retail volume terms, with the economy slowing down and entering a technical recession in the first half of the year. Inflation remains high, but the economy is stable and hence consumer…

USD 1,195
Country Report

Deodorants in Lithuania

May 2023

In 2022, deodorants presented a strong retail value growth and appeared among the leading product areas for both growth and recovery from the impact of COVID-19. The COVID-19 pandemic negatively impacted demand for deodorants as consumers worried…

USD 1,195
Country Report

Grocery Retailers in Lithuania

Mar 2023

The war in Ukraine has had a profound impact on grocery retailers in Lithuania during 2022. As a result of the conflict, grocery prices have increased significantly, and the consumer base has grown due to refugees from Ukraine. This has led to an…

USD 990
Country Report

Wine in Lithuania

Jul 2023

Wine sales declined in 2022 after couple of good years for sales in Lithuania. The pandemic was an important factor in this renaissance in 2020 and 2021 as consumers were forced to spend more time at home. This led to a trend towards buying wine to…

USD 1,195
Country Report

Tobacco in Lithuania

Jul 2023

Although smoking prevalence is declining in Lithuania in terms of cigarettes, consumers in Lithuania are very open to new innovations. Therefore, while volume sales of cigarettes, cigars, cigarillos and smoking tobacco decline in 2022, sales of…

USD 2,450
Country Report

Cigarettes in Lithuania

Jul 2023

Retail volume sales of cigarettes continued declining in 2022 and at a faster rate than during the previous year. Consumers are already aware of the threat posed by smoking, but the pandemic created a more immediate threat which served as further…

USD 1,195
Country Report

Skin Care in Lithuania

May 2023

After being the best performing product area in 2021, skin care continued to present a strong growth rate in 2022. Much of this was the influence of COVID-19 lockdowns and home seclusion, during which some consumers actively strengthened their…

USD 1,195
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