Lithuania

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Cider/Perry in Lithuania

Aug 2022

As with other categories of alcoholic drinks, the COVID-19 pandemic had a positive impact on cider/perry retail sales in Lithuania. Indeed, volume sales through the off-trade grew in 2021, a reversal compared with the declines earlier in the review…

USD 1,195
Country Report

Sun Care in Lithuania

Jun 2022

In 2021, sun care sales returned to solid growth once again. The travel restrictions during the pandemic limited demand for sun care products in the previous year. As Lithuania does not have a particularly warm or sunny climate, consumers tend to…

USD 1,195
Country Report

Fragrances in Lithuania

Jun 2022

A notable decline was recorded in fragrances in the previous year due to the COVID-19 pandemic. Social distancing and home seclusion meant that there were far fewer opportunities for consumers to wear fragrances, as such products are usually applied…

USD 1,195
Country Report

Surface Care in Lithuania

Apr 2022

The COVID-19 pandemic had an extremely positive impact on surface care sales in 2020 as, with growing hygiene concerns surrounding the virus, consumers were cleaning their homes more to prevent contagion. Products with disinfectant and antibacterial…

USD 1,195
Country Report

Home Care in Lithuania

Apr 2022

The COVID-19 pandemic had a positive impact on sales of home care products in Lithuania as hygiene and sanitation became more important in order to prevent contagion and the spread of the virus. With more time spent at home due to lockdown, consumers…

USD 2,750
Country Report

Sports Drinks in Lithuania

Feb 2022

Sports drinks is an emerging product area in Lithuania and has been registering strong growth, except during the 2020 lockdowns, as with gyms closed etc, it registered a fall in volume and value sales. In 2021, with society opening up again, sports…

USD 1,195
Country Report

Breakfast Cereals in Lithuania

Jan 2022

In response to the COVID-19 pandemic in 2020, breakfast cereals increased in demand due to consumers spending more time at home and having more time to spend on breakfast time, thanks to remote working and home schooling. As a result, volume sales of…

USD 1,195
Country Report

Alcoholic Drinks in Lithuania

Aug 2022

In 2021, market dynamics in alcoholic drinks normalised. Retail volume sales of alcoholic drinks recorded a moderate decline as customers gradually returned to the reopened on-trade. Whilst alcoholic drinks sales through the on-trade partially…

USD 2,450
Country Report

Wipes in Lithuania

May 2022

The pandemic affected various wipe products differently, though the overall impact was positive. In general, it was household cleaning wipes and general purpose wipes that registered the highest current value growth, as these were used to clean…

USD 1,195
Country Report

Retailing in Lithuania

Apr 2022

Lockdown as a result of the pandemic negatively affected most areas of retailing at the end of the review period. Mandated to close during the national lockdown retailers were hard hit. Furthermore, economic uncertainty and declining consumer…

USD 2,450
Country Report

RTD Tea in Lithuania

Feb 2022

RTD tea is mainly consumer on-the-go and the product rea had been registering positive growth over the review period, the pandemic lockdowns in 2020 were bad news. With people spending significant time at home, there was much less demand for RTD tea.…

USD 1,195
Country Report

Coffee in Lithuania

Feb 2022

Lithuanians are coffee drinkers and during the 2020 lockdowns, they drank plenty of coffee. in 2021, with society gradually opening up, retail current value and volume sales were high, though growth was slightly lower than in 2020, as less time was…

USD 1,195
Country Report

Toilet Care in Lithuania

Apr 2022

In 2020, Lithuanians spent more time at home due to lockdown and used their toilets more frequently, which increased demand for toilet care as they also had to clean more frequently. The pandemic also caused most consumers to become more hygiene…

USD 1,195
Country Report

Home Insecticides in Lithuania

Apr 2022

Home insecticides is a well-established product area, and such products are well-known to consumers in Lithuania. The product area is mainly associated with products designed to combat mosquitos and cockroaches, with sales of products for other…

USD 1,195
Country Report

Dishwashing in Lithuania

Apr 2022

Lockdowns as a result of the COVID-19 pandemic had a positive impact on the category. Consumers spent more time cooking and eating at home and were unable to dine out in restaurants and cafés, boosting sales of dishwashing detergents in 2020. In…

USD 1,195
Country Report

Tea in Lithuania

Feb 2022

Tea is not a popular drink in Lithuania and has consistently been losing value and volume share over the review period. This continued in 2021, with another drop in retail current value and volume sales. The situation was brighter for foodservice,…

USD 1,195
Country Report

RTD Coffee in Lithuania

Feb 2022

RTD coffee is a niche product area in Lithuania. While RTD coffee has been growing strongly over the review period, the 2020 lockdowns stifled growth somewhat. RTD is mainly purchased on the go, and with people spending significant amounts of time at…

USD 1,195
Country Report

Hot Drinks in Lithuania

Feb 2022

The pandemic benefitted other hot drinks in 2020, as with people confined to home, they drank more coffee in particular. In 2021, with society opening up and people moving around more, value and volume growth was slightly lower.

USD 2,450
Country Report

Energy Drinks in Lithuania

Feb 2022

Energy drinks has been growing strongly over the review period and this continued during the pandemic lockdowns and into 2021, though there was a slight dip in value and volume growth during the lockdowns. This was due to on-the-go consumption…

USD 1,195
Country Report

Colour Cosmetics in Lithuania

Jun 2022

The pandemic had a negative effect on colour cosmetics in the previous year with all apart from mascara seeing current value declines. Among those with the strongest declines were lip gloss, lip liner/pencil, lipstick, other lip products, and nail…

USD 1,195
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