Lithuania

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Lithuania StatisticsConsumer Lifestyles in LithuaniaLithuania Country BriefingsFuture Demographics: Lithuania in 2030

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    Retail Adult Incontinence in Lithuania

    Mar 2021

    The COVID-19 pandemic had little impact on consumer demand and consumption habits for retail adult incontinence products in 2020. Instead, value and volume growth continued to be driven by Lithuania’s ageing population, as seen by the ongoing ...

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    Away-From-Home Tissue and Hygiene in Lithuania

    Mar 2021

    Away-from-home (AFH) tissue and hygiene recorded a decline in value sales in 2020 as the COVID-19 pandemic had a strong negative impact on sales of AFH tissue. All areas within this category were adversely affected by the enforced closure of horeca ...

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    Retail Tissue in Lithuania

    Mar 2021

    Sales of retail tissue increased as a result of the COVID-19 pandemic in 2020, with stronger growth in the dominant category of toilet paper. This reflected the fact that tissue products were some of the most sought after during the early phases of ...

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    Rx/Reimbursement Adult Incontinence in Lithuania

    Mar 2021

    The COVID-19 pandemic had no significant impact on volume or value sales of Rx/reimbursement adult incontinence in 2020. Pharmacies remained the principal channel through which consumers obtained products and these stayed open during the country’s ...

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    Sanitary Protection in Lithuania

    Mar 2021

    Due to the essential nature of the products in the category, the COVID-19 pandemic had little overall impact on sanitary protection in 2020. There was some initial stockpiling of products at the start of the pandemic as consumers rushed to stock up ...

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    Wipes in Lithuania

    Mar 2021

    The COVID-19 pandemic had a mixed impact on wipes in 2020 with continuing strong value growth for home care wipes and floor cleaning systems and a less significant impact for personal wipes. However, personal wipes remained by far the dominant ...

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    Tissue and Hygiene in Lithuania

    Mar 2021

    The COVID-19 pandemic had a generally positive impact on sales of tissue and hygiene products in Lithuania in 2020 although the precise impact varied across categories. Retail tissue saw some of the greatest impacts as toilet paper became one of the ...

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    Nappies/Diapers/Pants in Lithuania

    Mar 2021

    Reflecting the essential nature of the products, the COVID-19 pandemic had only a minimal impact on sales of nappies/diapers/pants in 2020. As in other tissue and hygiene categories, there was some initial stockpiling in the spring as consumers ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Lithuania

    Mar 2021

    Understanding the structure, health and potential risks of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will ...

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    Direct Selling in Lithuania

    Mar 2021

    Direct selling saw a slight decline in value terms in 2020. The lockdown and economic uncertainty led Lithuanian consumers to limit their spending to essential necessities, mainly groceries, negatively affecting direct selling consequently. Moreover,...

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    E-Commerce in Lithuania

    Mar 2021

    COVID-19 boosted e-commerce value sales, recording double-digit growth in 2020. During the lockdown, e-commerce was the only channel available for retailers across product areas to continue to operate their business and remain in contact with ...

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    Traditional Grocery Retailers in Lithuania

    Mar 2021

    Traditional grocery retailers saw a decline in value sales in 2020. Even though independent grocers and food/drink/tobacco specialists remained open during the lockdown, they struggled to compete against the low prices and convenience discounters and...

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    Mixed Retailers in Lithuania

    Mar 2021

    Variety stores remains the only channel within mixed retailers in 2020. This channel includes a wide range of consumer goods, from clothing to electronics and food products. During the lockdown variety stores were mandated to close, as a result of ...

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    Retailing in Lithuania

    Mar 2021

    The lockdown negatively affected most areas of retailing. Mandated to close during the lockdown, apparel and footwear specialist retailers were among the hardest hit. As consumers worked and studied remotely from home during most of the year, the ...

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    Health and Beauty Specialist Retailers in Lithuania

    Mar 2021

    Healthy and beauty specialist retailers saw positive current value growth in 2020. Beauty specialist retailers, chemists/pharmacies, drugstores/parapharmacies and vitamins and dietary supplements specialist retailers that fared well during the ...

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    Apparel and Footwear Specialist Retailers in Lithuania

    Mar 2021

    The pandemic negatively affected value sales of apparel and footwear specialist retailers in 2020. During the lockdown, consumers worked and studied remotely from home, reducing the need for new apparel and footwear. In addition, due to economic ...

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    Mobile E-Commerce in Lithuania

    Mar 2021

    The pandemic boosted value sales through mobile e-commerce in 2020. The growth in purchases through mobile e-commerce and applications was visible across all product areas but especially significant in food and drink. The pandemic encouraged ...

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    Modern Grocery Retailers in Lithuania

    Mar 2021

    Amongst modern grocery retailers, COVID-19 benefited discounters most in 2020 while negatively affecting value sales through hypermarkets and forecourt retailers. Convenience stores and supermarkets saw constant growth....

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    Country Briefing

    Country Briefing

    Business Dynamics: Lithuania

    Feb 2021

    Economies that offer an efficient, fast and inexpensive path to starting a business enjoy great dynamism and high FDI intake. A country with a competitive business environment is offering sound transport and ICT infrastructure; an effective juridical...

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    Bleach in Lithuania

    Feb 2021

    Bleach is a very small product in home care in Lithuania, with sales remaining very low in tonnes and almost negligible in retail current value terms. It is regarded as almost an obsolete product area. The poor reputation of chlorine is the main ...

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