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Lithuania

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Lithuania StatisticsConsumer Lifestyles in LithuaniaLithuania Country BriefingsFuture Demographics: Lithuania in 2030

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    Country Briefing

    Business Dynamics: Lithuania

    Jan 2020

    A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism to understand the strengths ...

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    Country Report

    Country Report

    Sports Drinks in Lithuania

    Dec 2019

    An increasing focus on fitness and health is driving the ongoing impressive growth of sports drinks in Lithuania. The rising number of gyms in the country has boomed leading to a strengthening gym culture in addition to an increasing number of ...

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    Country Report

    Country Report

    Soft Drinks in Lithuania

    Dec 2019

    Although not as impressive compared to 2018 when Lithuania experienced a hotter and prolonged summer season than normal, soft drinks still recorded strong off-trade demand in 2019, in part driven by decreasing consumption of alcoholic drinks linked ...

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    Country Report

    Country Report

    Concentrates in Lithuania

    Dec 2019

    Concentrates remained a small category within overall soft drinks in Lithuania in 2019, dominated in value terms by the liquid format. The category failed to capitalise on the warm summers of 2018 and 2019, with local consumers reaching for perceived...

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    Country Report

    Country Report

    Energy Drinks in Lithuania

    Dec 2019

    Energy drinks continued to record an impressive performance in Lithuania in 2019. While off-trade volume sales were marginally slower compared to the previous year when the long hot summer led to greater demand from consumers who looked to support ...

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    Country Report

    Country Report

    Juice in Lithuania

    Dec 2019

    Demand for juice in Lithuania declined in 2019, with increasing interest in healthier options of soft drinks such as bottled water during the warmer months. Larger cheaper categories such as reconstituted 100% juice, nectars and juice drinks (up to ...

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    Country Report

    Country Report

    RTD Tea in Lithuania

    Dec 2019

    Demand for RTD tea through the off-trade channel continued to be stable in Lithuania in 2019, supported by its low unit price for the dominant format of still RTD tea. However, there is significant demand for healthier variants in line with the ...

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    Country Report

    Country Report

    RTD Coffee in Lithuania

    Dec 2019

    Despite recording stronger off-trade volume and current growth in 2019, RTD coffee remained a niche in Lithuania. However, the increasing trend for consuming coffee in the country is helping to raise awareness of the RTD option, particularly with the...

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    Country Report

    Country Report

    Bottled Water in Lithuania

    Dec 2019

    Bottled water continued to benefit from the health and wellness trend in Lithuania as consumers increasingly turned away from certain carbonates and types of juice, in favour of healthier alternatives. Still bottled water strengthened its popularity ...

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    Country Report

    Country Report

    Carbonates in Lithuania

    Dec 2019

    Demand for carbonates in Lithuania slowed down in 2019 compared to the previous year when a warmer and longer than average summer season supported the category’s stronger sales. While sugar-laden carbonates such as cola in addition to non-cola ...

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    Country Briefing

    Country Briefing

    Households: Lithuania

    Dec 2019

    Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

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    Country Briefing

    Economy, Finance and Trade: Lithuania

    Dec 2019

    Understanding the structure and health of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact ...

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    Country Report

    Country Report

    Other Hot Drinks in Lithuania

    Nov 2019

    Many health organisations and parents in Lithuania have spoken out about high sugar intake amongst children, which has resulted in increased attention to all sugary child-targeted products: chocolate-based flavoured powder drinks included. The ...

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    Country Report

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    Tea in Lithuania

    Nov 2019

    Despite volume decline, green tea sales continued to see value growth in 2019 and the rate is expected to rise slightly in the forecast period. Green tea is a preferred hot drink amongst people looking for a healthier alternative to black tea or even...

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    Country Report

    Country Report

    Hot Drinks in Lithuania

    Nov 2019

    Premiumisation continues to gather momentum within hot drinks in Lithuania, made all the more important to value sales growth amid sluggish or declining volume sales as the general population decreases. The coffee culture is becoming very dynamic in ...

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    Country Report

    Country Report

    Coffee in Lithuania

    Nov 2019

    Speciality coffees are becoming a growing trend amongst higher-income consumers looking for unique flavour. Lithuanians are becoming more educated in regard to coffee and often want to know more about its quality, price, roasting and origin. Coffee ...

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    Country Report

    Country Report

    Packaged Food in Lithuania

    Nov 2019

    Packaged food in Lithuania had another positive year in 2019 as rising sales were registered in most categories. The country’s economy continues to develop and improve, with spending increasing across the board. In particular, each of the country’s ...

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    Country Report

    Country Report

    Breakfast Cereals in Lithuania

    Nov 2019

    2019 saw the launch of hot cereals in multi-packs of hot cereals in single-portion packaging. This represents a major departure from the more traditional large family -sized packs all rolled oats have long dominated the category. One major drawback ...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in Lithuania

    Nov 2019

    Towards the end of the review period, a marked premiumisation trend was noted in all categories of pasta, rice and noodles. Specifically, consumers are increasingly interested in products with ecological credentials, full grain rice and high-fibre ...

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    Country Report

    Country Report

    Processed Meat and Seafood in Lithuania

    Nov 2019

    The trend towards more natural and traceable food is encouraging increasing numbers of Lithuanians towards farm-produced meat. Sales of meat manufactured using small-scale production methods have risen considerably in modern grocery retailers in ...

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