Lithuania

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

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    Lithuania: Country Profile

    Sep 2018

    The economy continues to grow at a steady pace. Real GDP will increase by 3.6% in 2018 after gains of 3.9% in 2017. Private consumption and exports, which represent two-thirds of GDP, are the main drivers. Investment should also pick up thanks to the...

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    Strategy Briefing

    Strategy Briefing

    Laundry Care in Eastern Europe

    Jul 2018

    Eastern Europe is expected to see a somewhat improved performance after the economic downturn in some of its key markets. A number of factors will continue to impact both volume and value sales of laundry care, such as financial uncertainties, ...

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    Strategy Briefing

    Strategy Briefing

    Reinventing Ancient Grains: From Traditional Staple Food to Modern Superfoods

    Jul 2018

    Ancient grains speak to tradition and cultural heritage, but it is unquestionable that an increasing number of health-conscious consumers seek these ingredients. This briefing analyses the nutritional value of ancient grains, and delves into their ...

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    Strategy Briefing

    Strategy Briefing

    Skin Care in Eastern Europe

    Jul 2018

    Skin care sales in Eastern Europe have shown unspectacular results as weak economies in the region’s largest countries have hindered sales. Turnovers are picking up with shoppers becoming more affluent as well as educated. Previously unseen brands ...

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    Country Report

    Country Report

    Cigarettes in Lithuania

    Jul 2018

    Despite generally favourable economic conditions in Lithuania, cigarettes retail volume sales declined sharply in 2017 as unit prices continued to rise following the latest in a series of excise tax hikes. The impact of the increase in excise tax was...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Lithuania

    Jul 2018

    With unit prices for cigarettes continuing to rise, price fighter cigarillos became an even more attractive alternative to consumers in Lithuania in 2017. Although the average unit price for a pack of cigarillos is weighted to be more or less the ...

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    Country Report

    Country Report

    Tobacco in Lithuania

    Jul 2018

    2017 was a year of transition for tobacco in Lithuania. Cigarettes, traditionally the dominant market category, saw retail volume sales decline sharply due to price hikes driven by an increase in excise tax, growth in illicit trade and a shrinking ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Lithuania

    Jul 2018

    Heated tobacco products, still solely represented by the IQOS and Heets brands from Philip Morris, emerged rapidly from a low base in Lithuania in 2017. This performance followed the opening of several branded stores in key cities across the country ...

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    Country Report

    Country Report

    Beer in Lithuania

    Jun 2018

    With excise tax on beer rising by 112% in 2017, sales of beer in Lithuania have seen a significant downward trend. Some beer drinkers who are more price sensitive and consume mainly lower quality beer have moved to alternatives, such as cheap vodka. ...

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    Country Report

    Country Report

    Cider/Perry in Lithuania

    Jun 2018

    Cider/perry was previously a popular low ABV beverage in Lithuania, but lost significant share during the review period. Sales were negatively affected by the increased excise tax in 2015. With the majority of cider/perry being economy priced, the ...

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    Country Report

    Country Report

    Alcoholic Drinks in Lithuania

    Jun 2018

    Because of government taxation policy, sales of almost all alcohol categories decreased in 2017. With some low-income consumers shifting from the cheapest beer to the cheapest vodka, or from cider/perry to beer and wine, Lithuania’s alcoholic drinks ...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in Lithuania

    Jun 2018

    Sales of RTDs/high-strength premixes continued to fall in 2017, following the general trend registered during the review period. With a further excise tax increase in 2017, the category lost competitiveness against other alcoholic beverages, and has ...

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    Country Report

    Country Report

    Spirits in Lithuania

    Jun 2018

    With the excise tax increase of 23% in 2017, sales of spirits were negatively affected. However, sales did not experience as dramatic a slump as beer or wine. Some consumers shifted from other alcoholic drinks to cheap vodka....

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    Country Report

    Country Report

    Wine in Lithuania

    Jun 2018

    Wine was particularly negatively impacted by increased excise tax in 2017. With excise tax rising by 112% and the average unit price increasing by 13%, sales fell. In addition, the prohibition on promotions hampered sales of wine....

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    Country Report

    Country Report

    Baby and Child-Specific Products in Lithuania

    May 2018

    Despite healthy current value growth, baby and child-specific products in Lithuania is close to saturation point. With consumer purchasing power constantly growing over the forecast period, sales of baby and child-specific products in volume terms ...

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    Country Report

    Country Report

    Bath and Shower in Lithuania

    May 2018

    Bath and shower showed more stagnant rather than booming performance in 2017. With all the significant new product entries registered over the review period, there was little room left for the category to develop. The key subcategories, such as body ...

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    Country Report

    Country Report

    Colour Cosmetics in Lithuania

    May 2018

    With the continuous growth of consumer purchasing power, higher unit price colour cosmetics gained share in Lithuania in 2017. Although mass colour cosmetics still generated the bulk of sales, premium colour cosmetics generated a significantly higher...

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    Country Report

    Country Report

    Deodorants in Lithuania

    May 2018

    With deodorants being a daily routine product for Lithuanians, sales of mass-market products were stagnant in 2017. The health and wellness trend was well established over the review period with the vast majority of consumers considering deodorants ...

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    Country Report

    Country Report

    Depilatories in Lithuania

    May 2018

    Depilatories remained one of the beauty and personal care categories with healthy demand in 2017. Due to well-established beauty standards and growing purchasing power, depilation products, such as razors and hair removers/bleaches, are in demand by ...

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    Country Report

    Country Report

    Fragrances in Lithuania

    May 2018

    Fragrances grew in importance over the review period in Lithuania and continued this path in 2017. Historically fragrances were mainly demanded by female consumers. However, with changes in purchasing power and beauty and hygiene standards, ...

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