Lithuania

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Lithuania StatisticsConsumer Lifestyles in LithuaniaLithuania Country BriefingsFuture Demographics: Lithuania in 2030

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    Country Briefing

    Households: Lithuania

    May 2020

    Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

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    Country Profile

    Country Profile

    Lithuania: Country Profile

    May 2020

    The economy will experience solid growth in 2019. Private consumption continues to be supported by rapidly rising wages in excess of productivity growth and expanding credit. Consumer confidence strengthened in early 2019. Investment growth remains ...

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    Country Briefing

    Country Briefing

    Sustainability: Lithuania

    Apr 2020

    The landscape in which businesses operate has an impact on the supply chains and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a ...

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    Strategy Briefing

    Strategy Briefing

    Grocery Retailing in Eastern Europe

    Mar 2020

    Grocery retailing in Eastern Europe is growing moderately. A major structural change is being seen, as evidenced by the dramatic decline of traditional grocery retailers, which is giving way to large modern grocery retailers. As the market ...

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    Country Report

    Country Report

    Apparel and Footwear Specialist Retailers in Lithuania

    Feb 2020

    In 2019, growing consumer purchasing power resulted in changes in apparel and footwear specialist retailers. Changing consumer preferences are also reshaping the apparel and footwear specialist retailers channel. With increasing hectic lifestyles and...

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    Country Report

    Country Report

    Mixed Retailers in Lithuania

    Feb 2020

    In 2019, growth in mixed retailers was driven by the only channel available, variety stores. This channel includes a wide range of consumer goods; from clothing to electronics and food products. Variety stores posted moderate value growth in 2019, ...

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    Country Report

    Country Report

    Direct Selling in Lithuania

    Feb 2020

    Direct selling has a strong foothold in Lithuania historically, and continued to perform well in 2019. Consolidating numerous industries in its portfolio, direct selling balances sales among the most popular and growing areas, such as beauty and ...

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    Country Report

    Country Report

    Traditional Grocery Retailers in Lithuania

    Feb 2020

    Traditional grocery retailers have faced harsh competition from modern grocery retailers in 2019, especially price-competition from giant players as well as discounter Lidl Lietuva UAB. Focusing on specialised products, the channel is not able to ...

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    Country Report

    Country Report

    E-Commerce in Lithuania

    Feb 2020

    E-commerce continued to post extremely healthy growth in 2019, driven by the increasing number of internet users in Lithuania, with most of the population using online services in 2019. Existing consumers were also buying more through e-commerce ...

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    Country Report

    Country Report

    Modern Grocery Retailers in Lithuania

    Feb 2020

    Modern grocery retailers posted strong current value growth in 2019, with performance heavily impacted by changing trends. In 2019, key chain retailers opened across the country, bringing more convenience stores to the landscape, responding to the ...

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    Country Report

    Country Report

    Mobile E-Commerce in Lithuania

    Feb 2020

    Mobile e-commerce continued to post high levels of growth in 2019. Growth was driven by the increasing digitalisation in the country, with the development of smartphones resulting in a growing number of smartphone users in Lithuania, with consumers ...

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    Country Report

    Country Report

    Retailing in Lithuania

    Feb 2020

    In 2019, retailing in Lithuania saw strong growth, boosted by the improved economic landscape, increasing consumers spending confidence, driving value sales through various retailers. This growing purchasing power is particularly well reflected in ...

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    Country Report

    Country Report

    Health and Beauty Specialist Retailers in Lithuania

    Feb 2020

    Health and beauty specialist retailers recorded some of the most consistent growth rates throughout the review period and into 2019, with this predicted to remain the same during the forecast period. Lithuanians are active consumers of both major ...

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    Country Report

    Country Report

    Polishes in Lithuania

    Feb 2020

    The development and growth of polishes is hampered by urbanisation and increasingly hectic lifestyles. Consumers are less willing to spend a lot of time cleaning their households or store a wide variety of home care products. Instead, they ...

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    Country Report

    Country Report

    Dishwashing in Lithuania

    Feb 2020

    Automatic dishwashing products are increasingly perceived as essential and used by consumers across income groups. In 2019, automatic dishwashing saw further retail volume and current value sales growth, as more consumers appreciated the convenience ...

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    Country Report

    Country Report

    Home Care in Lithuania

    Feb 2020

    Home care in Lithuania is quite saturated, as maturity sets in some categories and high emigration sees consistent declines in the total population. Therefore, retail volume sales continued to see slow-to-moderate increases in home care in 2019. ...

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    Country Report

    Country Report

    Air Care in Lithuania

    Feb 2020

    Air care continued to register moderate retail volume growth in 2019, while a move to more sophisticated products exerted upward pressure on unit prices and fuelled healthy current value growth. These products have become standard home care devices ...

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    Country Report

    Country Report

    Laundry Care in Lithuania

    Feb 2020

    Laundry care continued to register positive, if moderate, retail current value growth in 2019. Growth was supported by laundry detergents and the ongoing trend towards higher personal hygiene and frequent use of products. However, laundry detergents ...

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    Country Report

    Country Report

    Home Insecticides in Lithuania

    Feb 2020

    Home insecticides is a well-established category, and such products are well-known to consumers in Lithuania. However, the category is mainly associated with products designed to combat mosquitos and cockroaches, with sales of products for other ...

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    Country Report

    Country Report

    Toilet Care in Lithuania

    Feb 2020

    Improving disposable incomes and living standards and rising hygiene awareness continue to grow sales of toilet care in Lithuania. In-cistern devices remains popular, while ITBs continues to spur overall growth in toilet care. Rim blocks and rim ...

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