Lithuania

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Lithuania StatisticsConsumer Lifestyles in LithuaniaLithuania Country BriefingsFuture Demographics: Lithuania in 2030

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    Wine in Lithuania

    Sep 2020

    After the advertisement ban was introduced for all alcoholic drinks in 2018, wine producers faced a challenge of how to continue to educate their consumer audience. Wine drinks require attention to detail and specific knowledge about what constitutes...

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    Beer in Lithuania

    Sep 2020

    Numerous legislative changes in several consecutive years, including the raising of the legal purchasing and drinking age from 18 to 20, have had a sharp negative effect on the beer category. However, in 2019 its decline showed signs of approaching ...

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    Alcoholic Drinks in Lithuania

    Sep 2020

    The mandatory closure of bars, pubs and restaurants from 16 March to 27 April has left on-trade alcoholic drinks facing a huge drop in sales for 2020 as a whole. The threat of COVID-19 in Lithuania continues to affect sales, with on-trade ...

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    Cider/Perry in Lithuania

    Sep 2020

    Cider/perry sales continued to experience decline in 2019, with only the prospect of a prolonged hot summer seasons being likely to offset the slump. However, in 2019 the category’s situation started to seem less dim as the fall in cider consumption ...

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    Spirits in Lithuania

    Sep 2020

    Ongoing policy changes on alcohol consumption in the country determined an increase in excise for strong spirits in 2019. The tax was raised by 10.1% and this subsequently inflated the retail price and again adversely affected consumption. While the ...

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    Country Profile

    Lithuania: Country Profile

    Aug 2020

    The economy will contract steeply in 2020. Domestic demand is expected to reduce its contribution to growth with slower growth in employment and wages as well as slower investment growth due measure introduced to contain the spread of the Coronavirus...

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    Cigarettes in Lithuania

    Jul 2020

    Ongoing annual increases in excise tax are hampering sales of cigarettes in Lithuania. The present government has a strong commitment to increasing excise tax further on all tobacco products, to discourage tobacco consumption within the country. ...

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    Cigars, Cigarillos and Smoking Tobacco in Lithuania

    Jul 2020

    Fine cut tobacco recorded volume growth in 2019, and as with cigarillos, fine cut tobacco carried lower excise tax than cigarettes, making retail prices subsequently cheaper and more appealing. Consumers generally perceive making hand-rolled ...

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    Tobacco in Lithuania

    Jul 2020

    The COVID-19 pandemic resulted in the Lithuanian government implementing a quarantine from 16-30 March 2020. Border control was tighter from16 March, with all non-essential stores apart from grocery stores, pharmacies and veterinary pharmacies ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Lithuania

    Jul 2020

    Heated tobacco continued to gain popularity in 2019, increasing by over two hundred per cent. Consumers enjoy the convenience of tobacco heating devices and heated tobacco, as well as the minimal odour they generate while providing a similar ...

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    Fragrances in Lithuania

    Jul 2020

    Towards the end of the review period, it became increasingly obvious that premium fragrances was experiencing a schism, with two separate segments emerging in the category. The first is mainstream commercial premium fragrances brands, while the ...

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    Mass Beauty and Personal Care in Lithuania

    Jul 2020

    The review period saw a major shift towards premium brands across numerous beauty and personal care categories. The trend deepened in 2019 as premium brands were increasingly preferred across a wide range of product areas. The result for mass beauty ...

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    Depilatories in Lithuania

    Jul 2020

    Depilatories remained a stable and mature category in 2019, although one which still presents solid growth opportunities. The products categorised under depilatories are widely considered to be an important part of the personal grooming routines of ...

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    Premium Beauty and Personal Care in Lithuania

    Jul 2020

    By the end of the review period, premium beauty and personal care had reached a reasonable stage of development in Lithuania. However, sales of premium brands remain low in most categories, with fragrances the only category of beauty and personal ...

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    Hair Care in Lithuania

    Jul 2020

    During the review period, demand for hair care became much more sophisticated as consumers began to pay attention to a wider range of products that meet their specific hair care needs. In addition to becoming interested in a wider range of hair care ...

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    Oral Care in Lithuania

    Jul 2020

    With the cost of dental treatments increasing in Lithuanian recent years, many consumers see a wide range of oral care products as a good investment in their long-term dental health as well as their short-term oral hygiene. Although income levels ...

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    Beauty and Personal Care in Lithuania

    Jul 2020

    The robust sales growth that was seen across beauty and personal care in Lithuania over the review period came to a grinding halt towards the end of the first quarter of 2020 as the COVID-19 pandemic became a major issue throughout the country. With ...

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    Men's Grooming in Lithuania

    Jul 2020

    Men’s grooming has always been a small category overall in beauty and personal care, accounting for around one-tenth of total industry sales in 2019. Even though the category has never been able to generate outstanding growth rates, many of the ...

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    Bath and Shower in Lithuania

    Jul 2020

    At the end of the review period, demand for basic bath and shower products remained mature, with many consumers looking for more interesting products that offer better performance and specific functions. Within body wash/shower gel for instance, ...

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    Colour Cosmetics in Lithuania

    Jul 2020

    Towards the end of the review period, various background trends had a strong influence on sales of colour cosmetics. The changing climatic conditions in Lithuania for instance continued to impact trends in facial make-up. Even though summer 2019 was ...

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