Lithuania

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Lithuania StatisticsConsumer Lifestyles in LithuaniaLithuania Country BriefingsFuture Demographics: Lithuania in 2030

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    Strategy Briefing

    Strategy Briefing

    Retail in Transition: Future E-Commerce Opportunities in Eastern Europe

    Jul 2021

    The digital revolution has been rewiring retail for years. The Coronavirus (COVID-19) pandemic accelerated this transition as e-commerce became the default setting for many housebound consumers. The crisis-inspired surge in e-commerce is leading to a...

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    Strategy Briefing

    Strategy Briefing

    Digital Landscape in Eastern Europe

    Jul 2021

    Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as ...

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    Country Report

    Country Report

    Gum in Lithuania

    Jun 2021

    The outbreak of COVID-19 hit sales of gum significantly, with volume sales declining in 2020, as the impulse element of purchases were reduced. Furthermore, a lack of socialising meant that consumers who used to use gum as an on-the-go breath ...

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    Country Report

    Country Report

    Ice Cream and Frozen Desserts in Lithuania

    Jun 2021

    Volume sales of ice cream fell in 2020, as the closure of schools and more consumers working from home impacted sales of impulse ice cream, the largest part of the ice cream landscape in volume terms. Although this was somewhat offset by ongoing ...

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    Country Report

    Country Report

    Savoury Snacks in Lithuania

    Jun 2021

    Volume sales of savoury snacks remained positive during the outbreak in 2020, with a strong demand for these items linked to home seclusion. However, growth was somewhat stifled due to a lack of on-the-go consumption demand. In addition, the closure ...

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    Country Report

    Country Report

    Chocolate Confectionery in Lithuania

    Jun 2021

    Due to the outbreak of COVID-19 in 2020, chocolate confectionery was negatively impacted, with the closure of all shops and businesses, with the exception of grocery stores, pharmacies and veterinary pharmacies impacting sales. In addition, all ...

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    Country Report

    Country Report

    Sweet Biscuits, Snack Bars and Fruit Snacks in Lithuania

    Jun 2021

    While other areas on the snacks landscape saw a decline in sales during 2020, volume sales of sweet biscuits, snack bars and fruit snacks rose during the year, leading to volume growth of 3% and value growth of 7%. These figures resulted from home ...

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    Country Report

    Country Report

    Sugar Confectionery in Lithuania

    Jun 2021

    After several years of broadly solid growth over the review period, sugar confectionery took a sharp dip in volume sales in 2020. The outbreak of COVID-19 drove the decline, and in particular, the closure of schools. This led to low levels of impulse...

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    Country Briefing

    Country Briefing

    Households: Lithuania

    Jun 2021

    Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

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    Country Report

    Country Report

    Tobacco Free Oral Nicotine in Lithuania

    Jun 2021

    Sales of tobacco free oral nicotine are not notable in Lithuania due to limited consumer knowledge. As availability also remains limited, this category is unlikely to gain traction during the forecast period....

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    Country Report

    Country Report

    Cigarettes in Lithuania

    Jun 2021

    2020 registered a further decrease in volume and current value sales. COVID-19 led to some people giving up smoking altogether due to health concerns and in particular due to the virus’ devastating effect on the lungs. Also, a ban on ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Lithuania

    Jun 2021

    Heated tobacco continued to register very healthy value and volume growth in 2020. It was not affected by the pandemic as such, as HEETs are mainly bought in supermarkets and hypermarkets and these remained open during lockdown. Also, with people ...

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    Country Report

    Country Report

    Tobacco in Lithuania

    Jun 2021

    The Lithuanian economy proved relatively resilient to the pandemic shock. All the same there has been increased unemployment and increased price sensitivity....

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Lithuania

    Jun 2021

    Cigarillos was the big winner in 2020, not because of COVID-19, but because the ban on menthol-flavoured cigarettes came into force in May 2020, with many of those smokers switching to price fighter menthol-flavoured cigarillos, as flavours are not ...

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    Future Demographic

    Future Demographic

    Lithuania in 2040: The Future Demographic

    Jun 2021

    In 2020-2040 natural decrease will drive sustained depopulation in Lithuania, while negative net migration rates will contribute to a lesser extent. The ageing trend will gain pace with Lithuania continuing to be one of the oldest countries globally,...

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    Country Report

    Country Report

    Spirits in Lithuania

    May 2021

    The pandemic has had a very positive effect on off-trade sales of spirits in Lithuania, with sales rising in 2020 having been in persistent decline in previous years. Lockdowns, stress and financial uncertainty all increased retail spirits ...

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    Country Report

    Country Report

    Alcoholic Drinks in Lithuania

    May 2021

    The COVID-19 pandemic affected alcoholic drinks in Lithuania in two ways. Due to the lockdowns, sales in cafés, bars, restaurants and other on-trade establishments were hit hard. With the health crisis and home seclusion increasing consumer stress ...

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    Country Report

    Country Report

    Wine in Lithuania

    May 2021

    The pick-up in demand for wine in the retail channel has been driven by shutdowns in the on-trade, with sales in the latter decreasing by a quarter in 2020. Although during national quarantine a greater shift has been observed towards cheaper, more ...

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    Country Report

    Country Report

    Rtds in Lithuania

    May 2021

    A few years ago in Lithuania, cocktails were not of a high quality (containing dyes and various additives) and were considered economy-class drinks. Gradually, the quality of the cocktails has improved, and recently, in order to maintain interest, a ...

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    Country Report

    Country Report

    Beer in Lithuania

    May 2021

    The COVID-19 pandemic had a positive impact on retail beer in 2020. Due to lockdown, increased stress levels and financial uncertainty, people started consuming more alcohol in Lithuania. Therefore, while the on-trade recorded a heavy decline because...

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