Lithuania

Sales of cider/perry declined in 2022 after a brief revival in fortunes in 2021. Cider/perry has struggled to establish as significant demand as in other markets with it having a bad reputation for its high sugar content. With consumers becoming…

Ice cream sales are bouncing back in 2023 following a disastrous performance in the year prior, when the summer was much colder than normal and impulse purchases reduced substantially. Consequently, ice cream manufacturers were unable to fulfil their…

Despite sun care presenting strong growth in 2022, retailers expected the results to be higher as inbound and outbound travelling returned to pre-pandemic levels. To add, adult sun care was predominantly led by the tanning category, suggesting that…

A notable decline was recorded in fragrances during the COVID-19 pandemic, with social distancing and home seclusion creating far fewer opportunities for consumers to wear fragrances. As these products are usually applied when going to work,…

In 2022, though there was double-digit growth in current value sales of laundry care, constant value sales fell, with volume sales remaining static. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring…

In 2022, though there was double-digit growth in current value sales of home care in Lithuania, constant value sales fell, with volume sales only increasing marginally. Several factors led to this muted performance. The war in Ukraine had a negative…

In spite of spiralling inflation, caused by an energy crisis triggered by the war in Ukraine, toilet care registered moderate volume growth. Part of this growth is due to consumers switching from bleach to toilet care products. While toilet…

Home insecticides are mainly a seasonal, functional product and the main driver of volume sales each year is the size of the insect population. In 2022, there was a drop in volume sales, as though the summer was hot, it was less humid, and this…

In 2022, though there was double-digit growth in current value sales of laundry care, constant value sales fell, with volume sales remaining static. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring…

As the threat of COVID-19 reduces in the country and there is a return to pre-pandemic routines and socialising, the rise of out-of-home occasions and events positively drove colour cosmetics growth in 2022. However, despite make-up and nail products…

The issue of price inflation began to emerge in 2021, but only became widespread in 2022 as the war in Ukraine unfolded. Supply problems with raw materials and substantial hikes in energy prices caused retail prices to soar into double digits.…

Though air care registered double-digit current value growth, constant value sales fell slightly. That being said, volume growth was positive and air care remained a significant product area. However, the war in Ukraine had a negative impact, with…

2022 was a very good year for beer in Lithuania with sales seeing strong growth through both the off-trade and on-trade in volume terms. Life in Lithuania largely returned to relative normality in 2022 after the country’s pandemic restrictions were…

In 2023, chocolate confectionery is witnessing muted growth in retail volume terms, with the economy slowing down and entering a technical recession in the first half of the year. Inflation remains high, but the economy is stable and hence consumer…

In 2022, deodorants presented a strong retail value growth and appeared among the leading product areas for both growth and recovery from the impact of COVID-19. The COVID-19 pandemic negatively impacted demand for deodorants as consumers worried…

The war in Ukraine has had a profound impact on grocery retailers in Lithuania during 2022. As a result of the conflict, grocery prices have increased significantly, and the consumer base has grown due to refugees from Ukraine. This has led to an…

Wine sales declined in 2022 after couple of good years for sales in Lithuania. The pandemic was an important factor in this renaissance in 2020 and 2021 as consumers were forced to spend more time at home. This led to a trend towards buying wine to…

Although smoking prevalence is declining in Lithuania in terms of cigarettes, consumers in Lithuania are very open to new innovations. Therefore, while volume sales of cigarettes, cigars, cigarillos and smoking tobacco decline in 2022, sales of…

Retail volume sales of cigarettes continued declining in 2022 and at a faster rate than during the previous year. Consumers are already aware of the threat posed by smoking, but the pandemic created a more immediate threat which served as further…

After being the best performing product area in 2021, skin care continued to present a strong growth rate in 2022. Much of this was the influence of COVID-19 lockdowns and home seclusion, during which some consumers actively strengthened their…