Lithuania

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Lithuania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Lithuania StatisticsConsumer Lifestyles in LithuaniaLithuania Country BriefingsFuture Demographics: Lithuania in 2030

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    Away-From-Home Tissue and Hygiene in Lithuania

    Apr 2019

    The positive economic situation in Lithuania supports the development of the private sector, including a growing number of business and horeca outlets, which are increasingly investing in AFH tissue. As the country’s GPD is set to continue growing, ...

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    Nappies/Diapers/Pants in Lithuania

    Apr 2019

    Birth rates continued to witness a negative trend in 2018, due not only to high emigration rates, but also changes in lifestyles. Historically, bringing up a child, having a job and getting married were associated with maturity in Lithuania, while ...

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    Tissue and Hygiene in Lithuania

    Apr 2019

    Tissue and hygiene faces the challenge of maintaining value gains against a shrinking consumer base. As emigration rates rapidly increase and birth rates decline, the growth and development opportunities for tissue and hygiene remain quite limited, ...

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    Retail Adult Incontinence in Lithuania

    Apr 2019

    The elderly population is growing rapidly in Lithuania, which is likely to lead to greater demand for retail adult incontinence products over the forecast period. ...

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    Retail Tissue in Lithuania

    Apr 2019

    Toilet paper is mature in Lithuania with rather limited new product development as the demographic context is not favourable. The shrinking consumer base is encouraging manufacturers to apply premiumisation strategies to maintain their desired value ...

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    Sanitary Protection in Lithuania

    Apr 2019

    Sanitary protection recorded a retail volume decline in 2018 due to the declining population and high emigration rates, which are becoming key factors in the declines. Even though per capita usage of sanitary protection continues to increase, as ...

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    Wipes in Lithuania

    Apr 2019

    As disposable incomes continue to grow in Lithuania, consumers are travelling more and leading faster, more sophisticated lives. Personal wipes are becoming an option for consumers seeking convenience, who are spending less time at home and who, with...

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    Rx/Reimbursement Adult Incontinence in Lithuania

    Apr 2019

    In 2018 the definition of incontinence in the healthcare system was revised, with a declaration that incontinence is an illness and not a parallel diagnosis. This means that patients will gain the right to reimbursement for adult incontinence, which ...

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    Country Profile

    Country Profile

    Lithuania: Country Profile

    Mar 2019

    The economy continues to grow at a healthy pace. Real GDP will increase by 3.1% in 2018 after gains of 4.1% in 2017. Private consumption and exports, which represent two-thirds of GDP, are the main drivers. Investment should also pick up thanks to ...

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    Bottled Water in Lithuania

    Mar 2019

    After low off-trade volume growth for bottled water in 2017, sales rebounded due to an exceptionally warm spring and summer season in 2018. Bottled water started to increase in volume terms as early as May 2018. Sales were additionally boosted by ...

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    Carbonates in Lithuania

    Mar 2019

    Although 2018 brought a successful year for carbonates producers due to the warmer weather and prolonged summer season, the pace of growth is expected to taper off. Sugary carbonates continued to dominate the category in Lithuania but increasing ...

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    Concentrates in Lithuania

    Mar 2019

    Although soft drinks overall grew significantly in 2018, concentrates lagged behind. With an increasing number of consumers looking for healthier and more natural soft drinks options such as bottled water or freshly squeezed juice, sweetened drinks ...

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    Energy Drinks in Lithuania

    Mar 2019

    Growing Lithuanian GDP and a more positive economic outlook during 2018 supported the overall performance of soft drinks, with consumers indulging more often in convenience food and drink. Energy drinks benefitted from both a positive outlook and a ...

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    Juice in Lithuania

    Mar 2019

    In Lithuania, fruit and vegetable smoothies and chilled juice was limited in their offer through off-trade. However, with the SUN365 brand emerging, sales have increased. SUN365 initially introduced cold-pressed chilled juice and smoothies that can ...

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    Soft Drinks in Lithuania

    Mar 2019

    Soft drinks experienced a significant boost during 2018 as the summer season started early and progressed well into the autumn months. Bottled water sales benefitted the most as consumers opted for a healthier and more refreshing beverage compared to...

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    RTD Coffee in Lithuania

    Mar 2019

    RTD coffee remained a small category in Lithuania with most consumers opting for prepared iced coffee from cafés or restaurants. The high price of RTD coffee sold off-trade has also been a strong deterrent as it was too similar to on-trade coffee and...

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    RTD Tea in Lithuania

    Mar 2019

    Warmer weather in Lithuania contributed to the growth of most soft drinks. RTD tea, however, registered a decline in both off-trade volume and current value terms due to changes in distribution. Lithuanian RTD tea was traditionally dominated by ...

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    Sports Drinks in Lithuania

    Mar 2019

    Lithuanians are becoming increasingly active, with many involved in gyms and clubs or simply run individually several times a week. Active lifestyles have become a habit for many Lithuanians and they tend to look at sporting activities responsibly. ...

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    Hot Drinks in Lithuania

    Mar 2019

    Coffee is becoming very dynamic in Lithuania, with increasingly more brands extending their lines and going the premiumisation route. Origin and exclusive coffees were more prevalent in coffee specialist stores and in on-trade, but in the last few ...

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    Coffee in Lithuania

    Mar 2019

    Speciality coffees are becoming a growing trend amongst higher-income consumers looking for unique flavour. Premium single-origin coffees and coffees that are more exclusive previously were mostly available in coffee specialist stores or on-trade, ...

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