Passport. 50 years in the making.
Everywhere in a moment.

Passport is Euromonitor International’s AI-powered market intelligence platform, bringing 50+ years of independent research across 210+ countries and territories into one connected experience. It connects insights across markets, consumers, companies and economies. Use it to understand what’s happening, explore why it matters and move forward with evidence you can stand behind.

Passport subscriptions are tailored to how your organisation uses market intelligence. The price of Passport is shaped by:

• Industry coverage — the sectors most relevant to your business
• Geographic coverage — from key markets to global access
• Depth of insight — from high-level trends to detailed datasets and analysis
• User access — the office locations and departments that need insight
• Delivery — you can add an API and MCP content licence to a subscription to secure access to Passport intelligence via the AI assistants, systems and workflows your teams use.

Standardised datasets covering category market sizes, shares, company and brand data with historic figures and forecasts; written analysis including country reports, company profiles, strategy briefings and consumer insights; analytics tools for building dashboards, running forecast scenarios and creating custom datasets; and Passport AI, which lets you ask questions in natural language and returns sourced answers. Coverage varies by subscription—your scope is agreed with your account team based on the industries and geographies you need.

Whether you’re sizing opportunities, developing strategy or monitoring the changing business landscape, Passport gives you access to trusted market, company and brand data, alongside consumer, demographic, economic and business environment intelligence.

Explore historic performance and forecasts, track competitive activity, understand evolving consumer needs and evaluate the external factors shaping growth. Expert analysis, visual dashboards, forecasting tools and API integrations help you move seamlessly from insight to action.

Passport supports strategy, insights, marketing, innovation, consulting and investment teams to answer critical business questions with greater speed and clarity. Use Passport to identify growth opportunities, evaluate new markets, monitor competitive activity, support product and portfolio decisions, assess investment opportunities and build evidence-based strategies.

Whether you’re planning for the next quarter or the next decade, you’ll have the evidence needed to turn your complex business questions into clear defensible decisions.

We research 210 countries and jurisdictions, with analysts based on the ground in 100 of them. Industry coverage spans food and nutrition, drinks, health and beauty, home products, appliances and electronics, luxury and fashion, retail and e-commerce, travel, foodservice, automotive and mobility, payments and lending, nicotine and cannabis, and B2B markets including industrial, ingredients and packaging. Consumer, economic and city-level datasets sit across all of it.

The longest historical series reach back to the 1970s, and forecasts extend up to fifteen years ahead. Those are the outer bounds across the whole database rather than what any single dataset gives you. The deepest history sits in the economic and demographic series; most consumer goods categories begin in the late 1990s or 2000s.

Forecast horizons vary the same way—Economies and Consumers series generally run the full length, while industry forecasts are commonly around five years out. Because we apply the same taxonomy and methodology across every market, whichever range applies to your categories, the figures stay comparable across countries and over time.

From several independent sources, reconciled into a single estimate rather than taken from one dataset. For country-level market research, our analysts draw on five inputs:

• Existing Euromonitor research — our own databank and published reports
• Store checks — what’s actually on shelf, at what price
• Desk research — official statistics, trade press and published materials
• Company research — filings, annual reports and product literature
• Trade discussions — conversations with industry bodies and experts in the market

A sixth step does the work that matters: our analysts pull those inputs together, resolve where they disagree, apply a consistent taxonomy so figures are comparable between countries, and interpret what’s driving the numbers.

Our consumer survey, Voice of the Consumer, is run separately. Respondents are recruited through panel providers, screened and quota-matched to each market’s population, with around 1,000 usable responses per market. We write the questionnaire in-house, and local analysts review every translation before it goes to field.

See our full research methodology.

Our forecasts are evidence-based projections, not predictions. They’re built from historical performance, category drivers, macroeconomic conditions and analyst judgement about what’s happening on the ground, and they’re reviewed and revised annually. The forecast models in Passport let you pressure-test them against your own assumptions and run alternative scenarios, so you can see how sensitive an outcome is before you act on it.

No. Your queries are not used to train Euromonitor models or any third-party model, and your inputs are not retained for model development. Passport AI generates answers only from Euromonitor’s own researched content, and every response cites the underlying source so you can verify it.