Home Products Our experts uncover key changes in consumer lifestyles and product development shaping the global home products market landscape; looking across home care, home and garden and pet care.

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Podcast

The Socialisation Paradox: A Dichotomy of Consumer Comfort

Amy Rollinson

Amy Rollinson

16 May 22

Consumers are approaching a return to pre-pandemic life in different ways based on their comfort levels. Certain consumers are eager, whilst others are hesitant, to resume their normal activities, creating The Socialisation Paradox. This impacts a range of industries, from travel, food service, alcoholic drinks and home. Some consumers will continue to invest in making their home a sanctuary, while others will seek hedonistic endeavors. For some, foreign travel is an exciting prospect, while anxiety of others continues to buoy domestic tourism.

Article

Continuous Hygiene Focus to Protect Home Care Against the Effects of Inflation

Filip Hoffmann-Häußler

Filip Hoffmann-Häußler

13 May 22

Home care has traditionally been exposed to price sensitivity and downtrading in economic uncertainty. The rise of private label in the global financial crisis of 2008 showed that consumers are quick to rationalise their expenditure when faced with financial tensions. However, home care and its chemistry have been central in providing consumers with hygiene and safety during the Coronavirus (COVID-19) pandemic. Many of the cleaning behaviours will remain, supporting a positive growth outlook.

Event

Interzoo 2022

Euromonitor International

Euromonitor International

Western Europe 24 May 22 | GMT: 11:00 AM

Interzoo – the world´s leading trade fair for the pet industry. At the world’s biggest marketing platform for the international pet industry, manufacturers, wholesalers and service providers from over 60 countries present products for pets and innovative pet supplies.

Article

Where to Play: Pet Care Sustainability Index

Nozomi Hariya

Nozomi Hariya

3 May 22

While we introduced the growth of the sustainability trend in ingredients and packaging in pet food in previous articles, this is not happening to the same extent across all countries. To identify the most important markets for sustainability in pet care, Euromonitor International’s Pet Care Sustainability Index uses three indicator types to measure market potential. The US scores as the leading frontier, followed by Australasian and Western European countries. Emerging markets are also potential white spaces for growth in sustainability, as pet owners' demand for green products may be well ahead of product availability.

Article

ペットケア業界におけるサステナビリティインデックス

Nozomi Hariya

Nozomi Hariya

3 May 22

ペットフードに使われる原材料やパッケージに見られるサステナビリティのトレンドは、すべての国において同じレベル感で起きているわけではない。そこで、ユーロモニターインターナショナル(以下、当社)は、ペットケア業界においてサステナビリティの重要度が高い市場を特定するための「ペットケアサステナビリティインデックス」を作成した。

Article

Attribute Analysis on Scents in Automatic Laundry Detergents in Thailand

Sahiba Puri

Sahiba Puri

28 Apr 22

Fragrance as an attribute not only enhances a product's functionality and value, but can also be a key driver of consumers' purchasing decisions. Using Euromonitor International’s e-commerce tracking tool Via, we take a closer look into automatic detergents in Thailand to get a better understanding of what fragrance types have been popular in the country over the years based on online SKU availability, and understand what proportion of a brand’s SKUs have “scent” as an attribute.

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