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Captivating a Cautious Consumer: Xiaomi’s Guide to Conquer Latin America
Felipe Carreirão
Xiaomi has managed to grow fast and conquer Latin American consumers’ minds and pockets over the last few years, turning from a new entrant with no brand awareness back in 2015 into a lingering threat to all consumer electronics competitors. Read on as we examine the company's growth strategy, understand how it matches with the regional consumer electronics consumption profile in the current scenario, and what actions should be taken to cope with this menace, that is only expected to grow, given the investments being made by the Chinese manufacturer.
How Inflation is Impacting Pet Food Products in Europe
Tommaso Cappato
As inflationary pressures are continuing to impact consumers from a variety of perspectives, pet owners in particular are feeling hard hit as pet food suppliers are continuing to raise prices in response to a variety of cost-push and demand-pull drivers.
Top Three Opportunities for Healthy Pet Food in Asia
Emil Fazira
The pandemic has raised pet ownership rates, particularly cats and small dogs in Asian cities, alongside improving attitudes towards pet care. However, inflationary pressure on the cost of living will drive cautious spending among consumers, raising the need for a clear value positioning. Pet parents switching from table scraps will also seek nutritional benefits from retail pet food, hence casting a focus on functional ingredients and nutrition.
Essential Items: Willingness to Pay More in Emerging or Developing Markets
Anjali Jain
Over the last few years, emerging or developing markets have steadily become important pockets of growth for consumer packaged goods companies. To grow further in these markets, this article talks about those consumers who are willing to pay more when purchasing essential items.
Unmet Pet Care Potential In Asia: Hong Kong Shows The Way
Nozomi Hariya
We give an APAC market overview, highlighting the ultra-premium nature of the Hong Kong pet market and focus on the drivers behind the demand for premium pet products, especially pet healthcare products.
How Inflation in Latin America is Impacting Consumers and Manufacturers of Home Care Products
Paula Ferolla Correia
Euromonitor International forecasts that Latin America will be the region with the highest rate of inflation in 2022 at 15.1%. Consumers are generally expected to exhibit increasingly price-sensitive behaviour when shopping for home care products. They are expected to purchase in bulk and look for promotions and discounts more frequently.