Home Products Our experts uncover key changes in consumer lifestyles and product development shaping the global home products market landscape; looking across home care, home and garden and pet care.

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Rise of Chinese brands in Southeast Asia

24 Oct 25

The rise of Chinese brands is reshaping Southeast Asia’s consumer landscape. Chinese companies are rapidly gaining ground in the region, particularly in sectors where they hold clear competitive advantages—electric vehicles, consumer electronics, and home appliances.

Euromonitor International

Euromonitor International

Report Extract

FMCG Outlook and Opportunities: 2025 Edition

8 Oct 25

Find the latest insights on FMCG growth drivers, trends and opportunities for your strategy with market forecasts to 2029.

Euromonitor International

Euromonitor International

White Paper

The state of FMCG e-commerce: Fastest-growing brands and channels in 2025

2 Apr 25

Unlock the future of the FMCG industry in 2025 with this comprehensive report, developed in partnership with Semrush. Master the digital marketplace and discover key trends and strategies, from record-breaking seasonal sales and mobile dominance to AI-driven disruption, shaping FMCG ecommerce in 2025.

Euromonitor International

Euromonitor International

White Paper

Consumer Systems and Home Automation: A Disruptive End to Silo Thinking

11 Aug 21

Consumer systems is about smart technology, coupled with a shift in the way leading brands have started to think and act based on an understanding of consumer journeys and what is required to unlock additional value through technology. Leading disruptors…

Euromonitor International

Euromonitor International

White Paper

Pet Care in South Korea: A Leading Frontier in the Asia Pacific Market

20 May 21

Even amid the COVID-19 pandemic, the pet care market is set to record the highest value growth in 2021 globally over the last decade. This is due to people relying more on their pets to overcome loneliness during lockdown. South Korea…

Euromonitor International

Euromonitor International

White Paper

DIY Index: Prospects, Potential and Disruption

15 Jul 19

Macroeconomic and demographic factors are impacting consumer demand for home improvement and gardening products, which in turn influences the DIY industry. Euromonitor’s DIY Index can help home improvement and gardening retailers and suppliers understand what those primary factors are, by…

Euromonitor International

Euromonitor International