Editor's Choice
Wellness is a Lifestyle: How to Meet Consumer Demands
Euromonitor International
Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating.
Food Manufacturers and The E-Commerce Effect
Maria Mascaraque
The e-commerce channel has skyrocketed during 2020 and food players have adapted to the demand for online retail at different paces. In this video, Maria Mascaraque will pinpoint key opportunities, including consumer data collected to identify customers’ purchasing behaviour and strategies to win in online platforms while understanding competition between ghost kitchens and dark stores.
ペットフード業界における競合他社のポジショニング追跡
Euromonitor International
世界には、ドッグフードだけで3億以上のSKUが存在します。市場規模、チャネル、ブランドシェアといったデータは分析に欠かせない重要な情報ですが、更にこれらをSKUデータと組み合わせることで、例えば犬のサイズごとにポジショニングされたドッグフード商品ごとの棚占有率やブランドシェアを推定することができます。
European Pet Care Companies Offering Sustainability
Aleksandras Bacevicius
European pet care brands use a wide variety of innovative approaches to achieve sustainable outcomes, but pet owners are becoming wary of potential 'greenwashing' - or using misleading information to seem more environmentally friendly. Instead,…
The Growing Importance of Sustainability in European Pet Care
Aleksandras Bacevicius
Despite the recent market disruptions caused by the COVID-19 pandemic, sustainability in pet care is staying as relevant as ever before, proving to be the frontier for innovation in Europe. This past year, French company Hamiform launched Detox, a…
Acceleration of Pet Food E-Commerce in Europe
Aleksandras Bacevicius
COVID-19 has changed the way consumers shop - and in Europe consumers have turned to e-commerce to buy products for their pets. For example, in Poland, retailer My Lovely Dog offers tailored dog food subscriptions with a calorie calculator that helps…