Home Products Our experts uncover key changes in consumer lifestyles and product development shaping the global home products market landscape; looking across home care, home and garden and pet care.

Videos

Video

Food Manufacturers and The E-Commerce Effect

Maria Mascaraque

Maria Mascaraque

27 Jan 22

The e-commerce channel has skyrocketed during 2020 and food players have adapted to the demand for online retail at different paces. In this video, Maria Mascaraque will pinpoint key opportunities, including consumer data collected to identify customers’ purchasing behaviour and strategies to win in online platforms while understanding competition between ghost kitchens and dark stores.

Video

ペットフード業界における競合他社のポジショニング追跡

Euromonitor International

Euromonitor International

21 Sep 21

世界には、ドッグフードだけで3億以上のSKUが存在します。市場規模、チャネル、ブランドシェアといったデータは分析に欠かせない重要な情報ですが、更にこれらをSKUデータと組み合わせることで、例えば犬のサイズごとにポジショニングされたドッグフード商品ごとの棚占有率やブランドシェアを推定することができます。

Video

European Pet Care Companies Offering Sustainability

Aleksandras Bacevicius

Aleksandras Bacevicius

4 Jun 21

European pet care brands use a wide variety of innovative approaches to achieve sustainable outcomes, but pet owners are becoming wary of potential 'greenwashing' - or using misleading information to seem more environmentally friendly. Instead,…

Video

The Growing Importance of Sustainability in European Pet Care

Aleksandras Bacevicius

Aleksandras Bacevicius

26 May 21

Despite the recent market disruptions caused by the COVID-19 pandemic, sustainability in pet care is staying as relevant as ever before, proving to be the frontier for innovation in Europe. This past year, French company Hamiform launched Detox, a…

Video

Acceleration of Pet Food E-Commerce in Europe

Aleksandras Bacevicius

Aleksandras Bacevicius

19 May 21

COVID-19 has changed the way consumers shop - and in Europe consumers have turned to e-commerce to buy products for their pets. For example, in Poland, retailer My Lovely Dog offers tailored dog food subscriptions with a calorie calculator that helps…

Video

Identify and Measure Premium Pet Food Opportunities

Matthew Schutzius

Matthew Schutzius

10 Mar 21

In dog food, it’s not just health benefits but premium benefits that are important to consumers. Using data from Euromonitor International's Via and Passport, you can develop an initial understanding of the overall pet food assortment and specific…