Innovation

Track the full product lifecycle - from launch and expansion to renovation and discontinuation. Eliminate blind spots and uncover the trends behind successful product innovation.

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Track product lifecycle from roll-out to phase-out

Innovation isn’t just about spotting what’s new – it’s about identifying what lasts.

 

With Passport Innovation, you can move beyond simply tracking new product launches and keep up to date on where and how categories are being renovated or disrupted.

 

Discover the key claims, flavours, fragrances ingredients and other product attributes to see what's driving innovation in your industry and adjacent spaces.

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Track innovation as it happens

Spot competitor product launches and monitor their growth, or decline, across retailers and markets.

Spot the attributes shaping demand

See which attributes, claims and flavours resonate with consumers and explore which products feature them.

Unlock expert, tailored insights

Gain bespoke insights, data and analysis on product development, category performance, competitor trends and key macroeconomic factors that matter to you.

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Looking for a custom solution?

  • Unique, tailored updates on specific products, categories and competitors
  • Expert analysis and insights on demand, related to your needs
  • Strategic research and consulting that goes beyond just data
  • Direct collaboration with an expert to answer your big questions and expand your view
NPD Tracking

Anticipate and proactively adapt to new product developments using custom research.

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Data in action

Competitor strategies in innovation

From volatile markets to supply chain disruption, FMCG brands are under pressure to adapt quickly. Read our free sample report outlining why new product launches are slowing, and uncover the winning strategies leading companies are using to innovate for growth.
Innovation

AI as the Operating System for Next-Generation Innovation

AI is moving from a supporting role to a system-level driver of FMCG innovation. As companies shift from high-volume launches to precision-led strategies, AI is enabling faster demand detection, more resilient formulation and new routes to visibility on the algorithmic shelf. This article explores how AI is redefining innovation advantage and why leading companies are embedding it as the engine of their innovation systems.
Innovation Trending Topics

Social Roles as a Product Positioning Strategy: The Case of Balanced Nutrition

Most claim strategy is trendspotting and activation. Brands scan the cultural landscape for what consumers are currently anxious about or aspiring towards and build claims around that signal. Clean label, gut health, immune support, stress relief; each of these has had its moment, and each has faded or been diluted as the cultural mood shifted and the category filled with me-too competitors. The underlying logic is demographic and attitudinal: find a segment, find their current focus or fear, match your claim to it. There is a more durable, sticky alternative. Alongside following trends, we should follow roles.
Innovation Health and Beauty
View all innovation insights

 

Transform how you launch new products

  • Actively monitor product expansion and decline across retailers, countries and categories
  • Quickly spot product successes and failures in the market
  • Identify new product launches as they go live across global online retailers
  • Discover which product attributes drive success and how competitors position their new offerings

 

What to expect from an Innovation demo

  • An innovation expert will contact you to schedule a demo and gain a deeper understanding of your business needs
  • You’ll receive a personalised walkthrough of the platform based upon your requirements
  • Afterwards, we’ll follow up with a tailored solution and clear next steps

 

 

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