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No claim, no gain: Winning your category with irrefutable data
Brand and category managers at CPG companies are fighting for consumer attention and retail shelf space in crowded markets. How can you stand out in a way that earns trust?
Passport | The intelligence you trust, wherever you need it
50 years in the making.
Everywhere in a moment.
Passport, our next-gen market intelligence platform, is now available inside the AI assistants, systems and workflows you already use. Helping your business move faster without compromising on trust.
Why organisations trust us
Independent research, held to the highest standard since 1972
50+
years of independent research
210+
countries and territories covered
65k
active users worldwide
A message from our CEO
The next generation of Passport is live.
“This is much more than a platform update. It’s a total reimagining of how trusted market intelligence should work in a world where decisions need to be made faster than ever.”
Explore Passport
What’s new
Passport has changed
The future of market intelligence is verified, connected, consistent and already inside the tools you already use. We rebuilt Passport to meet your questions wherever they get asked, one body of research, with sources named every time.
Explore the new PassportSee more than the answer
One connected view across markets, consumers, companies and economies. Browse, compare, export and ask Passport AI—with unified search and AI-generated summaries that keep the depth and rigour, you get to the right answer faster. No technical set-up.
Ask where you already work
Passport Connect brings Passport into Claude, Microsoft Copilot and the other AI assistants your teams already use. Ask in plain language and every answer is drawn from verified Euromonitor research, with the source named.
Feed Passport into what you already run
APIs and integrations bring trusted Euromonitor intelligence into the dashboards, models and workflows your teams already run. One control layer governs it all: entitlements applied at source, usage you can audit.
Beyond the subscription
When the question needs something else
Passport is where most teams start. It isn’t the only way we work with you.
Expert consulting services
Custom Research
Our consulting team specialises in deep exploration of your markets. Whether you are looking for more in-depth analysis of existing data, or to commission original new research we can help guide you on your pathway to growth.
Available to download immediately
Reports store
Our market research reports are your first step to understanding a category or market. Choose from tens of thousands of reports published annually. Reports are available to download immediately, an ideal solution if you need to understand key market drivers quickly.
From insight to impact
See how we’re turning global data into market-winning decisions
Article
Proteinmaxxing and the Future of Protein Demand
Consumers have shown a remarkable and enduring interest in high-protein products in virtually every format and category. But how long can this last?
Article
Ingredient Spotlight: What SKU Level Tracking Reveals About Bakuchiol’s Evolution
Understanding how key ingredients evolve requires moving beyond marketing narratives and into measurable adoption. SKU level tracking shows how bakuchiol made that shift.
Article
Five Main Trends Shaping the Home and Garden Industry
The global home and garden industry reached around USD1.3 trillion in 2025, but demand stayed subdued as weak confidence and softer housing transactions weighed on spending.
Article
Coffee’s Next Phase: Personalised Energy for Modern Lifestyles
Coffee has long been one of the world’s most established sources of everyday energy, but it faces growing competition as consumers seek more control over focus and wellbeing.
Article
Latin America’s Beauty Consumers Are Digital First, but Not Digital Only
Latin America’s beauty e-commerce has grown at a 25% CAGR over five years, the fastest globally. But winning is no longer about simply building an online presence.
Article
Why Asian Cuisine is a Compelling Growth Opportunity
Asian cuisine has moved into the mainstream of global food culture, driven by travel, cultural evolution and globalisation. We look at where the growth now sits.
Article
Top Five Trends Shaping Beauty and Personal Care in 2026 and 2027
Global beauty and personal care sales are expected to reach USD669.8 billion in 2026, growing by 6.1% in current terms. This reflects a more discerning consumer mindset.
Article
El Niño’s Potential Impact on Latin American Consumer Goods
A very strong El Niño event, very likely in late 2026 or early 2027, could affect agriculture, food prices, energy demand and supply chains across Latin America.
Article
NRA 2026: Taste and Health Claims Proliferate but Value Remains Key
Affordability is the biggest question on everyone’s mind. Inflationary pressures persist, and those consumers who can afford to are seeking out permissible indulgences.
Article
8 Ways to Identify Market Opportunities for Business Growth
There are eight types of analysis that will help you identify new markets for business growth, whether that’s market expansion or new product development.
Article
Global Economic Outlook for Q3 2026: Growth Tested by Energy and Trade Shocks
The Q3 2026 outlook is shaped by two reinforcing shocks: the Strait of Hormuz blockage and a more durable US tariff framework. We project global real GDP growth at 3.0%.
Podcast
Myth-odologies: The Truth Behind Market Intelligence
Let’s unpack seven myths about market intelligence, and the realities behind research, data science, forecasting, human expertise and AI.
Report
Competitor Strategies in Innovation
Explore how FMCG leaders are reshaping innovation with AI, resilient product strategies and precision-led launches. Download the full report free.
Article
Trump Tariff Shifts: What They Mean for Businesses and Global Markets
The US has introduced a new round of tariffs, keeping pressure in place after the previous temporary 10% global duties expired. The shift is a more durable framework.
Why Euromonitor
Confidence you can trace
For over 50 years we have set the standard for independent research—combining human expertise with AI to deliver unique insight at speed and scale. Specialist teams in 16 offices and analysts in 100+ countries provide the cultural nuance others miss.
Every answer grounded in expertise
Our approach blends the judgement, perspective and expertise of our people with the scale and speed of AI. You’re never left wondering “where did this answer come from?” Every insight is transparent, reliable and relevant, backed by specialist teams who care.
Analysts in 100+ countries provide unique local perspective
Our network of analysts embedded in 100+ countries delivers the on-the-ground intelligence you need to make high-stakes decisions confidently. They go beyond the numbers, uncovering cultural, economic and social nuance through in-country research, native-language sources and direct engagement with local experts.
Proprietary data, trusted methods and transparent sources
We set the standard for data integrity through meticulous collection, expert processing and a rigorous approach to data handling—accelerated and scaled by AI. Every data point is sourced from reputable, transparent origins and validated through multi-layered quality checks.
Compare markets, categories and sales channels—quickly and confidently
Our globally consistent research approach and unified taxonomy give you a clear framework for comparison. Challenged and validated by clients over decades, our standardised methodologies guarantee consistent alignment and interpretation across countries, categories and channels.