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No claim, no gain: Winning your category with irrefutable data
Brand and category managers at CPG companies are fighting for consumer attention and retail shelf space in crowded markets. How can you stand out in a way that earns trust?
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From insight to impact
See how we’re turning global data into market-winning decisions
Article
The Trillion Litre Channel: Why Small Grocers Hold The Key
Globally, soft drinks sales are on course to reach one trillion litres by 2030. Yet very little of that growth will come from supermarket aisles in Europe or North America. It will instead come from kiranas, warungs, tiendas and kiosks across Africa, Asia and Latin America - markets where preserving affordability and entry-level brand accessibility are key. New AI-powered shelf audits can show what it takes to win in this fragmented, under-measured channel.
Article
IFA 2026: AI, Robotics and Blurring Product Lines
The annual trade fair IFA 2026 showed consumer appliances moving beyond connectivity towards AI-orchestrated ecosystems. The strongest launches combined intuitive automation with energy management, interoperable platforms, space-efficient design and new forms of robotics, while AI also began reshaping how consumers discover and buy products.
Article
K-Beauty Tech Sees Challenges Adapting to US Consumption
Since COVID-19, technology innovations and the adoption of cross-cutting consumer behaviour across countries have sharpened, through the impact of influencers on TikTok etc. Accessibility to trends worldwide consistently generates outsized impact within entire categories and industries. K-beauty devices substantially underlie these growth rates, with LED masks gaining popularity among US consumers. But what does that mean for K-beauty devices overall?
Article
Top Five Trends Shaping Pet Care in 2026
Global pet care approaches USD225 billion in retail value in 2026, expanding 5% year-on-year in current terms. Value gains continue to outpace volume growth as affordability pressures constrain spending. Future growth will increasingly come from cat food, emerging markets and affordable premium propositions. Against this backdrop, five trends are redefining the industry's growth opportunities and competitive landscape.
Article
The Rise of Chinese Beverage Brands in Southeast Asia
Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.
Article
Prime Days 2026 Signal Saturation in the US Though Many Brands Gain
This year, when Amazon moved its Prime Day period from July to June, competitors again followed, though sales declined for Amazon when comparing June 2026 to July 2025 among industry categories tracked by Euromonitor. Only beauty and personal care realised gains, growing 1.6% overall. Nevertheless, Prime Day still offered a lift for many brands, revealing a consumer cohort on the lookout for niche labels marketing clean ingredients, non-toxic formulations, and wellness.
Article
Diapers, Periods and Dignity: Latin America's Hygiene Shift
Few categories reveal as much about Latin American consumers as those that accompany some of life’s most intimate stages: baby diapers, menstrual care and adult incontinence. Their development across the region is being reshaped by demographic shifts, evolving lifestyles, new consumer priorities and cultural barriers that still limit access. In a challenging environment for the industry, these categories invite us to look beyond the product and open a much-needed conversation about wellbeing, access and dignity.
Article
Beyond the Roll: Latin America's Tissue Reset
With more cautious consumers, changing households and a growing search for value, tissue in Latin America must find new growth sources. Retail and away-from-home (AFH) tissue are evolving amid category shifts, market pressure and new expectations around value, performance and efficiency.
Article
World Cup Lessons for US Travel and Mega-Events
With the FIFA World Cup now firmly on the scoreboard, organisers and host cities alike are reflecting on the tournament’s tourism impact. The results reveal more than just the power of a singular football tournament, providing important insight into the state of the US tourism market and the power of mega-events to drive meaningful tourism impact.
Article
Euromonitor International launches its first Innovation Awards to recognise the FMCG signals shaping what’s next
Euromonitor International will present its first Innovation Awards at the Global Innovation Forum in London on 18 November 2026. Under the theme Signals of What’s Next, the awards will recognise FMCG innovations that offer compelling evidence of where markets and categories are heading.
Article
What AI-Powered Discovery Means for Travel Loyalty Programmes
AI is becoming a more common part of the travel consideration journey, particularly among shoppers comparing multiple brands. However, discovery alone is not enough. Using Euromonitor's travel clickstream analysis and Loyalty Index, this article examines how AI use differs between shoppers focused on a single travel brand and those comparing multiple brands, how travellers engage with loyalty rewards once they reach different hotel websites and how companies can benchmark their strategic emphasis on loyalty relative to competitors. As AI increasingly influences shopper research, ensuring loyalty benefits are visible and compelling may become a key source of differentiation.
Article
What Your Category Data Isn’t Telling You
Explore eight market signals that contextualise the growth story behind your category data.
Article
Bank Loyalty is Shifting from Rewards to Relationships
The importance of customer data integration into making smarter, more appealing offers to bank customers has never been more important. Financial institutions and technology partners are working to combine behavioural cues, attribute preferences, and transactional metrics to optimise the customer experience and create long-term lifetime value.
Report
Canada’s “Associate EU Member” Status Won’t Immediately Remove the Real Barriers to Canada-EU Trade
Closer Canada-EU ties will not transform trade overnight, as regulatory differences, logistics costs and deep US supply-chain integration remain significant barriers. However, Canada’s push to diversify exports and new tariffs on US goods are creating selective opportunities for EU suppliers and Canadian exporters, particularly where CETA provides tariff advantages and businesses can meet certification and margin requirements.
Why Euromonitor
Confidence you can trace
For over 50 years we have set the standard for independent research – combining human expertise with AI to deliver unique insight at speed and scale. Specialist teams in 16 offices and analysts in 100+ countries provide the cultural nuance others miss.
Every answer grounded in expertise
Our approach blends the judgement, perspective and expertise of our people with the scale and speed of AI. You’re never left wondering “where did this answer come from?” Every insight is transparent, reliable and relevant, backed by specialist teams who care.
Analysts in 100+ countries provide unique local perspective
Our network of analysts embedded in 100+ countries delivers the on-the-ground intelligence you need to make high-stakes decisions confidently. They go beyond the numbers, uncovering cultural, economic and social nuance through in-country research, native-language sources and direct engagement with local experts.
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We set the standard for data integrity through meticulous collection, expert processing and a rigorous approach to data handling – accelerated and scaled by AI. Every data point is sourced from reputable, transparent origins and validated through multi-layered quality checks.
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Our globally consistent research approach and unified taxonomy give you a clear framework for comparison. Challenged and validated by clients over decades, our standardised methodologies guarantee consistent alignment and interpretation across countries, categories and channels.