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2026 Global Economic Update and Mid-Year Outlook

Your mid-year outlook for the global economy in 2026. Find the latest GDP growth projections, inflation forecasts and risk scenarios across key markets to inform your decisions in the months ahead.

Economies Industrial Markets US/Israel-Iran War

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Top Trends Shaping the Consumer Appliances Industry in 2025

As the global market for consumer appliances grows, it undergoes transformation driven by AI, modular ecosystems, and shifts towards energy-efficient climate solutions. Euromonitor highlights leading trends shaping change in 2025.

Appliances and Electronics Consumer Appliances

Social Roles as a Product Positioning Strategy: The Case of Balanced Nutrition

Most claim strategy is trendspotting and activation. Brands scan the cultural landscape for what consumers are currently anxious about or aspiring towards and build claims around that signal. Clean label, gut health, immune support, stress relief; each of these has had its moment, and each has faded or been diluted as the cultural mood shifted and the category filled with me-too competitors. The underlying logic is demographic and attitudinal: find a segment, find their current focus or fear, match your claim to it. There is a more durable, sticky alternative. Alongside following trends, we should follow roles.

Innovation Health and Beauty

Online Assortment Reshaping E-commerce Performance in Sauces, Dips and Condiments

This article explores how online assortment strategies are reshaping e-commerce performance in US sauces, dips and condiments. Using Euromonitor’s Passport E-commerce and Via SKU tracking data, it shows that many leading retailers achieved strong sales growth while reducing SKU counts, highlighting a shift from range expansion towards more focused, higher-performing assortments. The analysis also reveals growing emphasis on affordability, with retailers such as Walmart, Target and Kroger lowering the share of products priced above USD5. The findings suggest that successful e-commerce strategies increasingly depend on careful assortment curation, value positioning and balancing consumer choice with profitability in a price-sensitive environment.

Retail and E-Commerce Cooking Ingredients and Meals

World Cup Effects on Consumer Foodservice in Mexico and the US

As the FIFA World Cup approaches, leading foodservice and delivery players are rolling out strategies to capture consumption beyond the stadium, recognising that most viewing will take place in homes, offices, bars, and restaurants.

Consumer Foodservice North America

What Great British Brands Reveal About Luxury’s Next Chapter

To accompany Country & Town House’s annual Great British Brands publication, GBB Live 2026, titled New Frontiers, launched in April 2026 as the inaugural event alongside the publication. Hosted at London’s iconic Town Hall by Bottaccio, the summit brought together leaders across British luxury, media, design and culture to explore the future of the sector, from AI and sustainability to shifting consumer behaviour, global expansion and modern British identity.

Luxury and Fashion Luxury Goods

The World Cup and US Tourism: Opportunity Despite Headwinds

The World Cup is expected to bring a huge boost in tourism spending to host countries across North America. This will represent a significant rebound after political uncertainty drove tourism declines, especially in the US, in 2025. Sports tourism is a significant value driver, and there are critical opportunities around the World Cup.

Travel Trump Policies

The Changing Economics of Loyalty Programmes

Traditional loyalty KPIs are losing relevance. Metrics such as enrolment rates, breakage and points liabilities increasingly fail to show whether a programme is truly effective. They capture activity, not impact. What now matters is whether loyalty schemes measurably change customer behaviour.

Loyalty

The New Wellness Claim Ladder: From Baseline to Benefit

As consumers become more selective, claims made about food are now less about driving incremental value and more about maintaining relevance. A clearer “claim ladder” is emerging: baseline nutrition cues at the bottom, and outcome-led propositions at the top that can still justify premium pricing when aligned with category role and sensory appeal.

Food and Nutrition Wellness

Key Trends Shaping Sustainability Communication in 2026

Sustainable products hit USD665 billion in sales in 2025, outpacing conventional growth. Yet fatigued consumers are switching off generic sustainability messages. In 2026, FMCG brands must adapt sustainability communication as regulation tightens, AI transforms commerce, and supply chain volatility persists.

Sustainability

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The World Market for Retail Tissue and Hygiene

Tissue and Hygiene World

Strategy Briefing

Where Consumers Shop for Snacks

Snacks World

Strategy Briefing

Top Five Trends in Ingredients

Ingredients World

Strategy Briefing

The World Market for Retail

Retail World

Strategy Briefing

Global Economic Forecasts: Q2 2026

Cities Households

Strategy Briefing

Sportswear in Western Europe

Apparel and Footwear World

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