Indonesia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Indonesia StatisticsConsumer Lifestyles in IndonesiaIndonesia Country BriefingsFuture Demographics: Indonesia in 2030

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    Food and Drink E-Commerce in Indonesia

    Mar 2021

    The outbreak of the COVID-19 pandemic led Indonesian consumers to spend more time at home and leave the house as infrequently as possible. To meet their shopping needs in 2020, consumers demonstrated a preference for digital transactions, giving ...

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    Supermarkets in Indonesia

    Mar 2021

    Supermarkets, as with most other retailing channels, have started to expand their online offerings to modernise and continue attracting consumers. In 2020, due to the restrictions and fear of contracting/transmitting the virus, making use of digital ...

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    Apparel and Footwear Specialist Retailers in Indonesia

    Mar 2021

    The COVID-19 pandemic had a strong impact on the economy in Indonesia with many consumers seeing decreased purchasing power, either through reduced salaries or becoming unemployed. This had a mixed impact upon apparel and footwear in Indonesia. On ...

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    Variety Stores in Indonesia

    Mar 2021

    Online shopping activity has experienced a significant increase during the pandemic in Indonesia due to consumers preferring to shop from the safety of their homes. This is no different in variety stores, with Miniso, a modern variety store from ...

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    Homeshopping in Indonesia

    Mar 2021

    In 2020, the performance of homeshopping will somewhat benefit from the Indonesian population spending extended time at home due to COVID-19 measures. This encouraged consumers to spend more time on their devices at home, including TV, and thus more ...

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    Electronics and Appliance Specialist Retailers in Indonesia

    Mar 2021

    Over the review period, electronics and appliance specialist retailers were already seeing a decline in current value performance. Consumer purchasing power was already on the decline, with consumers preferring to focus their spending on essential ...

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    Department Stores in Indonesia

    Mar 2021

    Department stores will see a drastically poor performance in 2020, as lockdown measures and temporary channel closures cause sales to halve from last year. The large-scale social restrictions (PSBB) led to malls and shopping centres closing. Most ...

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    Health and Beauty Specialist Retailers in Indonesia

    Mar 2021

    Beauty products in Indonesia are quite diverse, ranging from traditional products to those targeted at certain groups, such as Muslim women. As around 85% of Indonesians are Muslim, some of these women only purchase halal products, creating a ...

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    E-Commerce in Indonesia

    Mar 2021

    Over the review period, there were three major factors driving the e-commerce surge in Indonesia: the growing middle-class population, high internet and mobile penetration rates, and the fast growth of fintech and alternative financing options. These...

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    Traditional Grocery Retailers in Indonesia

    Mar 2021

    Traditional grocery retailers will see decreased current value sales in 2020, as the pandemic shifts consumer shopping preferences towards modern grocery retailers, which are perceived to be more hygienic. Consumers also avoided traditional grocery ...

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    Retailing in Indonesia

    Mar 2021

    Sales via retailing suffered during 2020 as large-scale social restrictions (PSBB) and decreased consumer power affected major retailing channels. There were two rounds of lockdowns issued in Indonesia: one beginning towards the end of Q1, the second...

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    Direct Selling in Indonesia

    Mar 2021

    COVID-19 has caused a reduction in purchasing power and shifting of priorities in 2020, leading Indonesian people to change their lifestyles, consumption patterns, and spending patterns. Health and wellness has become a priority for many consumers as...

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    Convenience Stores in Indonesia

    Mar 2021

    During 2020 consumers wanted to reduce their time outside the home to reduce the risk of contracting or transmitting COVID-19. As such, they tended to shop closer to home to limit the travel time, thus benefitting convenience stores due to their ...

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    Hypermarkets in Indonesia

    Mar 2021

    During 2020, the pandemic led to foodservice venues experiencing temporary closures and consumers spending more time at home. Furthermore, due to school closures and consumers working from home, the whole family was spending more time at home, ...

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    Mobile E-Commerce in Indonesia

    Mar 2021

    The COVID-19 pandemic has led the Indonesian population to stay at home more in 2020, whether through mandatory PSBB measures or through consumers’ own fears of the virus. As such, they have changed their shopping behaviours to access and purchase ...

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    Home and Garden Specialist Retailers in Indonesia

    Mar 2021

    During the COVID-19 pandemic, like many other retailing channels, many home and garden specialist retailers underwent temporary closures during the lockdowns in 2020. Whether these outlets closed or not depended on whether the stores were ...

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    Full-Service Restaurants in Indonesia

    Feb 2021

    While all consumer foodservice channels faced a difficult trading scenario during 2020, full-service restaurants found itself under particular pressure during the year. This is because the negative impact of the COVID-19 pandemic on demand was felt ...

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