Indonesia

Baby and child-specific sun care products posted a deep decline in 2020. COVID-19 lockdown and ongoing movement restrictions meant that children had to study at home and reduce their outdoor playtime, with there also being a significant drop in ...

COVID-19 heavily impacted demand for fragrances in 2020, with premium and mass fragrances posting considerable declines in volume and value sales. In response to the health crisis, lockdown was imposed in Indonesia, leading to many working or ...

Comparing all categories of beauty and personal care in Indonesia, in 2020 bath and shower received the greatest surge in demand as a result of COVID-19 as consumers became vigorous in their pursuit of higher levels of personal hygiene and ...

Due to COVID-19, there was accelerated demand for body wash/shower gel and especially liquid soap in 2020. As suggested by WHO and the Indonesian government, people spent more of their budgets on hygienic products and washed their hands far more ...

Volume sales of sun care fell marginally in Indonesia in 2020, while value sales growth decelerated significantly compared with 2019. Travel bans were imposed in the country at the outbreak of COVID-19 in order to prevent the spread of the virus, ...

Recession and declining purchasing power during 2020 led Indonesians to tighten their budgets. Many people cut their spending on secondary or tertiary needs in favour of necessities. Spending on some categories such as mass colour cosmetics, mass ...

Depilatories remain insignificant in Indonesia at end of the review period...

Home seclusion led to women in Indonesia wearing fewer colour cosmetics products during 2020. Many females in the country were working or studying from home because of the lockdown, while social gatherings were banned or heavily restricted. ...

Men’s grooming still posted overall volume sales growth in 2020, but the rate was much decelerated in the year owing to declines in several categories as a result of COVID-19’s impact. Lockdown and ongoing home seclusion in 2020 meant that many males...

In 2020, store closures owing to COVID-19 heavily affected sales of premium beauty and personal care in Indonesia. The premium category struggled more than the mass segment, posting a small decline in value sales for the year. Arising from the health...

Since COVID-19 spreads through droplets and enters the body mostly through the mouth and nose, Indonesians invested in more oral care products in 2020, in order to prevent the virus from spreading. People brushed their teeth and used mouthwashes more...

Major limitations to distribution brought about from the response to COVID-19 caused salon professional hair care brands to penetrate the e-commerce channel in 2020, following hair salon closures. Many people remain worried about visiting hair salons...

Deodorant sales posted a significant decline in 2020 following several years of dynamic growth. Home seclusion arising from COVID-19 led to much reduced demand for deodorants among the Indonesian population. Working from home, studying from home, gym...

The need to stay at home during the pandemic has led to people engaging more in DIY activities, but also in pampering themselves better, which increased the demand for skin care in 2020. Salon closures were another boosting factor in skin care’s ...

Overall home and garden turned from double-digit current value growth in 2019 to a slow decline in 2020, largely due to the COVID-19 pandemic which hit the country from March 2020. Amongst the main factors hampering growth were the slowing down of ...

In addition to gardening, other hobbies picked up by Indonesians during the COVID-19 PSSB restrictions, especially by female consumers, were cooking and baking. These activities helped to maintain wellbeing and pleasurably pass the greater number of ...

In Indonesia, most home improvements are still done by do-it-for-me (or hiring services) rather than do-it-yourself (DIY), as the cost of hired workers is still affordable by most middle- and higher-income consumers. Nonetheless, consumers remain the...

With most of the population still living in houses with land, owning a garden is very common for Indonesian consumers, and maintenance remains important to keep the garden in order. Whilst having a garden to grow fruits and vegetables is rare in ...

In 2020, after many years of dynamic current value growth, home furnishings turned to decline. The COVID-19 pandemic was the biggest challenge hitting the property market in the country for many years. The economic downturn, which led to changes in ...

The COVID-19 crisis has supported the dynamic expansion of cat treats, as owners have spent considerably more time at home with their cats as a result of home seclusion and the shift to remote working and distance learning. While cat treats remains a...