Indonesia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Indonesia StatisticsConsumer Lifestyles in IndonesiaIndonesia Country BriefingsFuture Demographics: Indonesia in 2030

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    Sustainability: Indonesia

    Sep 2019

    Indonesia ranks 79th in the environmental sustainability index, as the country fails to protect endangered species and tropical forests and remains reliant on fossil fuels for energy generation. It also fails to tackle urban air pollution, while poor...

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    Country Report

    Country Report

    In-Car Entertainment in Indonesia

    Aug 2019

    A trend of consumers shifting from in-car navigation to in-dash media players with GPS capability, combined with increased use of wireless headsets and smartphone navigation apps as substitutes, contributed to the further significant decline in ...

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    Country Report

    Country Report

    Computers and Peripherals in Indonesia

    Aug 2019

    The majority of computers and peripherals products continued to see declining volume sales in 2019 due to consumers’ shifting to other product categories that offer more convenience. For example, desktop users are switching to more convenient ...

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    Country Report

    Country Report

    Home Audio and Cinema in Indonesia

    Aug 2019

    Soundbars are the future for home audio, offering space-saving simplicity with higher sound quality. Soundbars are in their introductory phase in Indonesia, but in the future, they could potentially replace home theatre in urban areas. Indonesian ...

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    Country Report

    Country Report

    Home Video in Indonesia

    Aug 2019

    Within home video, televisions enjoyed positive volume growth in 2019 as the largest category, LCD TVs, made modest gains and OLED TVs increased its volume sales by double digits. Conversely, for video players the increased use of smartphones to ...

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    Country Report

    Country Report

    Imaging Devices in Indonesia

    Aug 2019

    As manufacturers continue to launch smartphones with high megapixel built-in cameras and significantly enhanced camera functions, and as consumers are becoming more attached to their smartphones for entertainment and socialising, imaging devices will...

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    Country Report

    Country Report

    Mobile Phones in Indonesia

    Aug 2019

    Although the market for feature phones is still there, volume growth of this category has been taking a double-digit dive since 2014, and many brands started exiting the feature phone playing field leading up to 2019. Prospects for feature phones do ...

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    Country Report

    Country Report

    Consumer Electronics in Indonesia

    Aug 2019

    In 2019, desktop computers, in-car navigation, Hi-fi systems, video players, single-function portable players, digital cameras and feature phones all continued to see declining volume growth, while in-dock media players, soundbars, wireless speakers,...

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    Country Report

    Country Report

    Portable Players in Indonesia

    Aug 2019

    Smartphones continued to negatively impact the growth of e-readers and portable media players in 2019, as volume sales declined in both categories over the year. Because e-readers and portable media players only offer a single functionality, they ...

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    Country Report

    Country Report

    Wearable Electronics in Indonesia

    Aug 2019

    Wearable electronics, which are most useful when used in conjunction with a smartphone that is connected to the internet, continued to see double-digit volume growth in 2019, primarily supported by demand from health-conscious adults, gym-goers and ...

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    Country Report

    Country Report

    Beer in Indonesia

    Jul 2019

    In 2018, flavoured/mixed lager gained popularity as companies targeted emerging new consumers, which includes young adults and female consumers. This is because of its sweet taste, which is popular amongst local consumers, as well as its low alcohol ...

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    Country Report

    Country Report

    Cider/Perry in Indonesia

    Jul 2019

    Cider registered double-digit volume growth in 2018 thanks to its expanded distribution in both on-trade and off-trade. In 2018, cider was increasingly found within supermarkets and hypermarkets, as compared to 2017, when it was mainly available in ...

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    Country Report

    Country Report

    Alcoholic Drinks in Indonesia

    Jul 2019

    In 2018, alcoholic drinks further gained acceptance amongst Indonesia consumers. Increasing consumer awareness, new product developments and a lifestyle trend of socialising over drinks has led to an increase in demand, especially in the on-trade ...

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    Country Report

    Country Report

    Spirits in Indonesia

    Jul 2019

    In 2018, gin continued to gain popularity, attributed to growing knowledge and consumer sophistication, where consumers seek unique experiences in their cocktails in both off-trade and on-trade. Off-trade channels offer a greater variety of premium ...

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    Country Report

    Country Report

    Wine in Indonesia

    Jul 2019

    In 2018, still light grape wine, especially local wine, gained prominence thanks to consumers’ increased product awareness. The increased awareness of local grape wine is shaped by leading local players such as Arpan Bali Utama, Sababay Industry, and...

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    Country Report

    Country Report

    Contact Lenses and Solutions in Indonesia

    Jul 2019

    Intense gadget usage in Indonesia and rising awareness of the potential dangers of blue ray is helping to boost spectacles sales. Consequently, this trend is negatively impacting demand for contact lenses, particularly clear brands. This can be ...

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    Country Report

    Country Report

    Eyewear in Indonesia

    Jul 2019

    Eyewear continued to see strong growth in 2019. Sales are being fuelled by the fact that technological advancement is allowing people from a very young age to interact with computers, smartphones and tablets, with a growing number of consumers ...

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    Country Report

    Country Report

    Spectacles in Indonesia

    Jul 2019

    Widespread daily use of gadgets is resulting in growing demand for spectacles among Indonesian consumers, who are increasingly suffering from strained eyes or looking to prevent risk to eye-health. Furthermore, due to the rapid rise in the number of ...

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    Country Report

    Country Report

    Sunglasses in Indonesia

    Jul 2019

    Sunglasses sales in Indonesia continue to be fuelled by the growing popularity of travel, as well as the fact that an increasing number of consumers are engaging in outdoor activities both at home and abroad. In addition, rising concerns over global ...

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    Strategy Briefing

    Strategy Briefing

    Toys and Games Global Industry Overview

    Jul 2019

    Despite economic headwinds in some markets, the toys and games industry continues to see growth globally. However, the continuing adoption of smart devices and digital entertainment at an ever earlier age puts a spotlight on the need for seamless ...

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