Indonesia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Indonesia StatisticsConsumer Lifestyles in IndonesiaIndonesia Country BriefingsFuture Demographics: Indonesia in 2030

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    Country Report

    Country Report

    Packaging Industry in Indonesia

    Aug 2018

    During the unfavourable economic conditions in the country in 2017, lower-income consumers attempted to tighten their budgets for many products, ranging from food, beverages and even personal care and home care. They aimed to consume smaller amounts ...

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    Strategy Briefing

    Strategy Briefing

    Why Economy, Finance and Trade Insights Matter for Business Strategy

    Jul 2018

    As world trade and investment deals become more interconnected in the context of globalisation, no economy is immune to fluctuations in the global economy. Insights into the best growth opportunities and “what if” scenarios are crucial to ...

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    Strategy Briefing

    Strategy Briefing

    Information and Communications in Asia Pacific

    Jul 2018

    Asia Pacific became the largest information and communications industry in the world in 2017 with a turnover of USD2.2 trillion. The Asian industry is fuelled by rapid adoption of technologies and countries’ overall modernisation, which will further ...

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    Country Report

    Country Report

    Eyewear in Indonesia

    Jul 2018

    The eyewear industry in 2018 enjoyed robust and stronger growth compared with 2017. There are two main factors impacting sales performance. First, technological advancement allows people from a very young age to interact with computers, smartphones ...

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    Country Report

    Country Report

    Spectacles in Indonesia

    Jul 2018

    Spectacle sales in Indonesia are highly influenced by style or fashion and beauty. Celebrities such as Christian Sugiono collaborate with brands such as Ray-Ban to promote the new spectacle frames and lenses. The majority of Indonesian consumers ...

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    Strategy Briefing

    Strategy Briefing

    Education in Asia Pacific

    Jul 2018

    With turnover of USD1.3 trillion, Asia Pacific is the largest and fastest-expanding education market in the world. While India and Indonesia are set to witness record CAGRs, China is to remain the regional leader in terms of absolute revenue growth. ...

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    Country Report

    Country Report

    Alcoholic Drinks Packaging in Indonesia

    Jul 2018

    In 2017, metal beverage cans recorded promising growth in flavoured/mixed lager in Indonesia. Flavoured/mixed lager recorded double-digit growth thanks to its fruity taste and lower alcohol content which appeals to the younger generation and female ...

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    Country Report

    Country Report

    Cigarettes in Indonesia

    Jul 2018

    In an effort to curb cigarette consumption, the Indonesian government introduced Regulation No 147/PMK.010/2016, which raises excise tax on cigarettes by more than 10% on average, starting from January 2017 and resulting in a significant price ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Indonesia

    Jul 2018

    While cigarettes suffered a decline in volume sales in 2017, this was not the case with cigars, cigarillos and smoking tobacco, which continued to appeal to a niche and loyal group of smokers despite the tough economic climate in the country. Cigars ...

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    Country Report

    Country Report

    Tobacco in Indonesia

    Jul 2018

    2017 saw the tobacco industry in Indonesia record its weakest performance of the review period, albeit still registering solid current value growth. This can be attributed to the declining purchasing power of consumers as a result of the rising ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Indonesia

    Jul 2018

    In addition to the falling purchasing power of consumers and a further increase in excise tax on cigarettes in 2017, the wider availability of vapour products, open vaping systems in particular, was also blamed for the decline in volume sales of ...

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    Country Report

    Country Report

    Bags and Luggage in Indonesia

    Jul 2018

    Despite the global trend towards digital payments, wallet and coin pouches continued to perform strongly in Indonesia in 2018. This was partly because low- and middle-income consumers, who make up the majority of the population, often prefer to pay ...

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    Country Report

    Country Report

    Jewellery in Indonesia

    Jul 2018

    Strong demand for products offered by fast fashion brands such as H&M, Forever 21 and Zara continued to boost the performance of costume jewellery in 2018. Typically made from common gemstones and minerals, these affordable but stylishly designed ...

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    Country Report

    Country Report

    Personal Accessories in Indonesia

    Jul 2018

    While reduced purchasing power arising from an economic slowdown constrained the development of personal accessories in Indonesia in 2018, changing consumer behaviour had an even bigger influence on the market’s performance. Specifically, many ...

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    Country Report

    Country Report

    Watches in Indonesia

    Jul 2018

    Quartz digital watches remained the smallest of the three main watches categories in Indonesia in value terms in 2018, but continued to perform well thanks to growing interest in recently launched and more technologically advanced products. These ...

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    Country Report

    Country Report

    Writing Instruments in Indonesia

    Jul 2018

    While writing instruments continued to develop positively in Indonesia in 2018, illegally imported and counterfeit products remained a major challenge for players in the category. Many illegal imports come from mainland China, and offer similar ...

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    Country Briefing

    Country Briefing

    Natural Resources: Indonesia

    Jun 2018

    Being endowed with substantial natural resources, Indonesia is a significant producer of several products, such as palm oil, coal and copper ore. Economic growth and the country’s burgeoning middle class are fuelling demand for food, energy and ...

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    Country Report

    Country Report

    Hot Drinks Packaging in Indonesia

    Jun 2018

    Increasingly time-constrained consumers mostly opted for smaller packaging sizes in instant coffee, flavoured powder drinks and tea bags to allow them to carry the drinks wherever they go. In addition, multipack packaging of sachet packs gained ...

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    Country Report

    Country Report

    Soft Drinks Packaging in Indonesia

    Jun 2018

    In 2017, weak consumer sentiment in Indonesia coupled with growing concern over excessive sugar consumption led to volume decline in several soft drinks categories, including carbonates, RTD tea, and sports drinks. Consequently, soft drinks packaging...

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    Strategy Briefing

    Strategy Briefing

    Footwear in Asia Pacific

    Jun 2018

    Asia Pacific is one of the largest and most dynamic regions for footwear sales in the world. Between 2012 and 2017, consumer spending grew solidly supported by strong economic growth and greater disposable income. Footwear sales growth was further ...

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