Indonesia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Indonesia StatisticsConsumer Lifestyles in IndonesiaIndonesia Country BriefingsFuture Demographics: Indonesia in 2030

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    Mobile Phones in Indonesia

    Aug 2020

    Similar to other categories within consumer electronics, mobile phones is expected to fail to achieve retail volume growth during 2020 overall, with COVID-19 being the main reason for this decline, especially in the first half of the year. In the ...

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    Portable Players in Indonesia

    Aug 2020

    Portable players is expected to see a double-digit retail volume decline in 2020 overall. In the first half of 2020, retail outlets were forced to close in some areas due to COVID-19, which hampered distribution and therefore sales. Meanwhile, the ...

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    Consumer Electronics in Indonesia

    Aug 2020

    COVID-19 is expected to cause huge disruption to purchases of consumer electronics in 2020 overall. Almost all categories are expected to end the year with volume sales declines, mainly caused by the closure of store-based retail channels and the ...

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    Home Video in Indonesia

    Aug 2020

    In 2020 as a whole, COVID-19 is expected to negatively affect the retail volume demand for home video products. This is mainly because many consumers are holding back on big-ticket purchases and saving money in anticipation of recession. Many people ...

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    Computers and Peripherals in Indonesia

    Aug 2020

    In 2020 overall, computers and peripherals is expected to face major disruption to retail volume sales due to COVID-19, mainly as a result of the negative economic impact of measures to control the virus. The year started well, with strong growth in ...

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    In-Car Entertainment in Indonesia

    Aug 2020

    After seeing slow retail volume growth in 2018 and 2019, COVID-19 is expected to negatively impact in-car entertainment in 2020 overall, with a turn to decline. Whilst sales in Q1 were strong, Q2 sales struggled due to the social distancing measures ...

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    Imaging Devices in Indonesia

    Aug 2020

    Imaging devices is expected to see a strong double-digit retail volume decline during 2020 overall. A small part of this decline is likely to be attributed to COVID-19, as in the first half of the year store-based retailers were forced to shut in ...

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    Home Audio and Cinema in Indonesia

    Aug 2020

    After seeing slow but stable volume growth in the previous few years, in 2020 as a whole home audio and cinema is expected to see a decline, which can mainly be attributed to COVID-19. The first half of the year was the hardest hit. The measures ...

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    Wearable Electronics in Indonesia

    Aug 2020

    Wearable electronics is expected to continue to see retail volume growth in 2020 overall, despite the impact of COVID-19. Non-essential store-based retailers shut at the beginning of the crisis in the country, whilst there were also restrictions on ...

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    Traditional Toys and Games in Indonesia

    Aug 2020

    In 2019, traditional toys and games required unconventional strategies to be undertaken in order to maintain strong growth, because with the emergence of mobile games on top of other video games, traditional toys and games are no longer the main ...

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    Video Games in Indonesia

    Aug 2020

    Video games hardware has never reached its full potential in Indonesia due to its high price point. Indonesia’s disposable income per capita was below IDR3 million per month in 2018 and a Nintendo Switch or PlayStation 4 console costs more than that....

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    Toys and Games in Indonesia

    Aug 2020

    In 2020, COVID-19 and restrictions the government put in place to prevent its spread have forced Indonesians to stay at home for the most part, and for varying lengths of time. During Q2 of 2020, people were working from home, and schools were ...

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    Bags and Luggage in Indonesia

    Aug 2020

    Bags and luggage is seeing declines in 2020, due to the impacts of COVID-19. This has impacted the segment from a few different angles. Firstly, a decrease in spending power means consumers are cutting out secondary and tertiary products – such as ...

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    Watches in Indonesia

    Aug 2020

    Watches have been becoming more expensive in Indonesia, due to the fact that all high watches are imported, mainly from Switzerland, which is known to be a popular and reliable supplier country of timepieces. This is due to the weakening IDR against ...

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    Jewellery in Indonesia

    Aug 2020

    Despite consumers spending less on non-essential products due to the financial impacts of COVID-19, jewellery still recorded positive growth. In Indonesia, jewellery is mostly seen as a tertiary product. However, whilst costume jewellery saw declines...

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    Personal Accessories in Indonesia

    Aug 2020

    All categories in personal accessories are being negatively impacted by COVID-19 in Indonesia in 2020. Primarily this relates to declining spending power of consumers, who are purchasing fewer non-essential, secondary and tertiary items. ...

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    Writing Instruments in Indonesia

    Aug 2020

    Writing instruments is being impacted by school and office closures as a result of COVID-19. The category is strongly supported by student activity, but with studies being completed at home during the closures, students are using online learning ...

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    Spectacles in Indonesia

    Aug 2020

    Spectacles is seeing a boost from COVID-19 due to many wearers of contact lenses switching to spectacles as a more hygienic and practical format of eyewear. Consumers have been deterred from wearing contact lenses due to the fact it involves regular ...

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    Sunglasses in Indonesia

    Aug 2020

    COVID-19 related social distancing and travel bans is having a negative impact on sunglasses in 2020. Sales of sunglasses is highly dependent on travelling and fashion trends, thus the COVID-19 environment is creating a deep slump in the segment. ...

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