Indonesia

Urbanisation and the increasingly busy lifestyles of urban households is helping to drive the growth of microwaves in 2022, with the category showing slightly stronger growth than in the previous year in retail volume terms. Modern families,…

Sales of school writing instruments started to experience a healthy increase in early 2022 after slumping in the previous year as face-to-face study and school activities were restricted by the government. This increase in sales was recognised by…

The gold jewellery market is now starting to recover after the impact of the COVID-19 pandemic. It is expected that jewellery sales in the future will continue to increase in line with the higher purchasing power of the people. There is also a shift…

The consumer lending market in Indonesia is recovering at the end of the review period for a number of reasons. These include the recovery in the broader economy, people’s rising financial confidence, government incentives aimed at encouraging growth…

Consumer credit has succeeded in recovering quickly from the impact of COVID-19 and continues to grow consistently. Indeed, all consumer credit products are displaying growth, including housing loans/mortgages (KPR), auto loans (KKB), multipurpose…

Travel in Indonesia is benefiting from eased restrictions in 2022, and though in most areas levels are not yet recovered to pre-pandemic levels, the relaxing of COVID-19-related regulations has marked a key turning point. In 2022 the Indonesian…

Imaging devices continues to decline in retail volume terms in 2022, largely due to intensified competition coming from smartphones with high megapixel built-in cameras. For mass consumers, smartphone cameras are generally seen as sufficient for…

The demand for single portion ice cream has improved in line with the relaxation of Coronavirus (COVID-19)-related restrictions on consumer mobility, as such products are typically purchased on impulse and consumed on the go. Nonetheless, the…

Over 2022, most chocolate confectionery categories are expected to see further decreases in retail volume and current value sales. However, most of these categories, except for tablets, are set to witness slower downturns in retail volume terms,…

The adverse economic environment that unfolded over the course of 2020 due to the COVID-19 pandemic placed substantial pressure on sales of womenswear during the year. The interruption caused to commercial activity in key sectors of the economy…

The COVID-19 vaccination programme accelerated in 2021 and there was also some loosening of movement restrictions in the first half of the year. However, the emergence of the delta variant and many people violating the lockdown imposed for the Eid…

Direct selling looked set to see growth slow in 2021 compared with the previous year. This was largely due to the deceleration of growth in consumer health direct selling following an upturn in growth in the previous year in the initial stages of the…

Due to the unfavourable economic conditions in Indonesia, lower-income consumers look for home care products that are affordable. This is mostly because of the decline in consumer disposable incomes and the quality of home care products, including…

In 2022, as the COVID-19 crisis begins to subside, economic activity is returning to normal, and people's purchasing power is recovering. As a result, trends for tertiary goods, such as bags, jewellery, watches, and stationery, are also starting to…

Eye care retail constant value sales rose at a double-digit rate in 2022, surging past their pre-pandemic peak in the process. With more office workers now working from home, many are spending more time looking at screens, leading to an increase in…

As majority of the cheese requires a chiller to store it and keep it fresh, cheese is mainly distributed via modern grocery channels in Indonesia – such as supermarkets, hypermarkets, and convenience stores. Over the years, it has been observed that…

Like most areas of alcoholic drinks, cider/perry recorded heavy losses in 2020 and the category only saw a modest recovery in 2021. Sales through the on-trade were impacted by movement restrictions and the forced closure of outlets, as well as…

Drinking milk products in Indonesia was performing strongly during the pandemic, supported by the fact that people were spending more time at home, given the fact that consumers were working and studying from home. This supported the packaging unit…

The COVID-19 pandemic is said to have contributed to increasing cases of myopia in Indonesia, including in children, due to spending increased time inside and staring at screes for long periods of time. The pandemic resulted in lockdowns,…

The year 2022 is set to mark the transition out of the pandemic in Indonesia. During the review period, including the first half of 2022, some limitations remained in place in the country due to another spike in positive COVID-19 cases. However,…