Indonesia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Indonesia StatisticsConsumer Lifestyles in IndonesiaIndonesia Country BriefingsFuture Demographics: Indonesia in 2030

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    Strategy Briefing

    Strategy Briefing

    Toys and Games Global Industry Overview

    Jul 2019

    Despite economic headwinds in some markets, the toys and games industry continues to see growth globally. However, the continuing adoption of smart devices and digital entertainment at an ever earlier age puts a spotlight on the need for seamless ...

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    Country Report

    Country Report

    Bags and Luggage in Indonesia

    Jul 2019

    Despite the global trend towards digital payments, wallet and coin pouches continue to perform strongly. This is partly because low and middle income consumers often prefer to pay with cash instead of credit or debit cards, especially in rural areas....

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    Country Report

    Country Report

    Jewellery in Indonesia

    Jul 2019

    Fast fashion clothing brands and local fashion start-ups that create their own costume jewellery lines such as H&M, Forever 21, Topman, Zara and Stradivarius continue to grow in popularity in Indonesia. This trend is helping to boost demand for ...

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    Country Report

    Country Report

    Personal Accessories in Indonesia

    Jul 2019

    While reduced purchasing power due to the economic slowdown continues to constrain the development of personal accessories, changing consumer behaviour is having an even bigger influence on market performance....

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    Country Report

    Country Report

    Watches in Indonesia

    Jul 2019

    Despite the economic slowdown, demand for luxury watches continues to grow strongly in Indonesia, with many middle income consumers seeing products in this area as good investments. This trend is being seen among both older and younger consumers, ...

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    Country Report

    Country Report

    Writing Instruments in Indonesia

    Jul 2019

    Computerised standardisation for national examinations has had a major impact on pencils, demand for which is dominated by students. Traditionally, the Ministry of Education required paper and pencils to be used for national student tests and exams. ...

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    Country Report

    Country Report

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Indonesia

    Jul 2019

    Volume and value sales of cigars, cigarillos and smoking tobacco continued to rise in 2018, mostly due to their continuing appeal to niche and/or traditionally loyal groups of smokers but also helped by increased distribution through internet ...

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    Country Report

    Country Report

    Tobacco in Indonesia

    Jul 2019

    Indonesia’s tobacco market witnessed value growth in every category in 2018. Prices rose over the year, stemming from the 10% increase of excise tax for cigarettes, the largest category, starting in January 2018, and by the 57% excise tax applied to ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Indonesia

    Jul 2019

    E-vapour products registered slower growth in 2018 due to the government’s imposition of a hefty excise tax for purchased e-liquid products. Prior to 2017, e-vapour products was still considered a “grey” area in Indonesia, and there were no ...

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    Country Report

    Country Report

    Toys and Games in Indonesia

    Jun 2019

    Indonesia is a potentially lucrative country for toys and games manufacturers and retailers, as it has a large young population and an increasingly avid gaming community. The popularity of the annual Jakarta Toys and Comics Fair and Indonesia’s ...

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    Country Report

    Country Report

    Traditional Toys and Games in Indonesia

    Jun 2019

    In Indonesia, boys consume more toys and games than girls do, and toys for boys take up more space in stores. Toys for boys aged 0-12 are more common in action figures and accessories and construction, the categories that generated the highest share ...

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    Country Report

    Country Report

    Video Games in Indonesia

    Jun 2019

    When the first PlayStation console was released in the late 1990s, it was met with a great response. Sony came back with PlayStation 2, which went on to become the highest-selling console ever. For consumers looking for better graphic quality when ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Indonesia

    Jun 2019

    Indonesia has recently introduced several regulatory reforms resulting in the further liberalisation of its business environment. Due to initiatives undertaken, the country is fast emerging as a preferred investment destination within Asia Pacific. ...

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    Country Report

    Country Report

    Cat Food in Indonesia

    Jun 2019

    The percentage of cat owners compared to dog owners remained higher in Indonesia in 2019, although the share of total consumption of prepared cat food compared to dog food remained much lower, thus hindering cat food sales. Many cat owners, ...

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    Country Report

    Country Report

    Dog Food in Indonesia

    Jun 2019

    The ongoing trends of premiumisation and humanisation are shaping Indonesians’ attitudes towards their pet dogs and supported the strong current value growth of dog food in 2019, with many keen to ensure the best possible nutrition for their dogs, in...

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    Country Report

    Country Report

    Other Pet Food in Indonesia

    Jun 2019

    With increased urbanisation in Indonesia, apartment-friendly pets such as small mammals, reptiles and fish are seeing growing interest, with this supporting the strong current value and volume growth recorded by fish food and small mammal/reptile ...

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    Country Report

    Country Report

    Pet Care in Indonesia

    Jun 2019

    The humanisation of pets is an ongoing trend in Indonesia, especially amongst owners of dogs and cats who tend to view their pets as members of the family. Those with other pets are however also increasingly focused on proactive healthcare and ...

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    Country Report

    Country Report

    Pet Products in Indonesia

    Jun 2019

    With the increasing humanisation trend in Indonesia, and owners regarding their pets as part of the family, many are investing more in pets’ welfare, comfort and entertainment and thus driving growth for pet products. Owners are increasingly willing ...

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    Country Report

    Country Report

    Depilatories in Indonesia

    Jun 2019

    Lip products maintained its status as the biggest contributor to overall value sales of colour cosmetics in 2018. Both multinational and local brands, particularly new brands, compete strongly in this category, since these products are considered the...

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