Indonesia

The adverse economic environment that unfolded over the course of 2020 due to the COVID-19 pandemic placed substantial pressure on sales of womenswear during the year. The interruption caused to commercial activity in key sectors of the economy…

The COVID-19 vaccination programme accelerated in 2021 and there was also some loosening of movement restrictions in the first half of the year. However, the emergence of the delta variant and many people violating the lockdown imposed for the Eid…

Direct selling looked set to see growth slow in 2021 compared with the previous year. This was largely due to the deceleration of growth in consumer health direct selling following an upturn in growth in the previous year in the initial stages of the…

Due to the unfavourable economic conditions in Indonesia, lower-income consumers look for home care products that are affordable. This is mostly because of the decline in consumer disposable incomes and the quality of home care products, including…

With Indonesia being a predominantly Muslim country (nearly 90% of the population is Muslim), oral care products, particularly mouthwash, are very popular during periods of fasting in the Islamic calendar. E-commerce players such as the pureplay…

Although state finances are sound, corruption and terrorism negatively impact governance and society. The commodities price boom and greater domestic demand will translate into strong economic recovery, which could also fuel inflation. Indonesia is…

Sales of jeans plummeted in 2020 as the COVID-19 pandemic and the measures taken to contain it resulted in consumers exercising greater caution in their spending and delaying making non-essential purchases. Nevertheless, while many areas of apparel…

Sales of hosiery dropped substantially in 2020 and witnessed only a slight recovery in 2021. The government-mandated closure of all schools for much of 2020 and 2021 had a significant impact on sales as school pupils form one of the key consumer…

The rise of e-commerce is having a particularly marked impact on the development of homeshopping, which has historically focused on the same competitive advantages, primarily the convenience of ordering products from home and having them delivered.…

Volume sales of polishes continue to decline in 2021. While this was in part due to the lingering effects of COVID-19, pre-existing trends also had a role to play. By far the main contributor to sales is shoe polish, which is used by consumers who…

Soft drinks put in a stronger performance in 2021 than in the previous year, as the relaxation of COVID-19 related restrictions in the first half of the year boosted sales through off-trade channels. Consumers also proved more willing to adopt more…

Foodservice sales of bottled water are set to see only modest growth in 2021 and to remain well below pre-pandemic levels. The government’s implementation of PPKM policies in the middle of 2021 provided a considerable obstacle to the recovery of…

Paper towels was the best performing category in 2021. Steady population growth and urbanisation drive sales of retail tissue, including paper towels, in Indonesia. Furthermore, increasing urbanisation has resulted in higher standards of living and…

Indonesia saw a sharp decline in demand for footwear in 2020 as consumers sought to avoid spending money wherever possible due to the adverse economic situation that unfolded over the course of the year. The main reason for the low consumer…

While the economic pressures created by the COVID-19 pandemic put pressure on consumer spending, this did not affect childrenswear as much as either menswear or womenswear as childrenswear is widely regarded as more essential. Purchases are…

While 2021 saw the performance of sun care improve on the previous year, growth remained lower than that seen before the pandemic in both volume and value terms. The COVID-19 crisis continued to have a marked negative impact across a wide range of…

Organic beverages recorded an underwhelming performance in 2021 after the category registered declining sales at the peak of the COVID-19 pandemic during 2020. Volume sales of organic beverages continued to decline during 2021 as the growth recorded…

Total volume sales of tea have improved slightly in 2021. In the previous year, both the foodservice and retail channels saw volume sales decline. Foodservice witnessed a particularly marked fall in tea volume sales as a result of outlet closures and…

RTD tea has experienced on-trade and off-trade challenges during the COVID-19 pandemic. The closure of foodservice outlets, including independent outlets such as warung bakso (meatball cafés) and warung padang (Padang cuisine cafés), as a result of…

In 2021, carbonates was set to see off-trade sales return to growth as restrictions on the operations of foodservice outlets were eased in the first half of the year. Foodservice consumption was severely impacted in the previous year by the closure…