Indonesia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Indonesia StatisticsConsumer Lifestyles in IndonesiaIndonesia Country BriefingsFuture Demographics: Indonesia in 2030

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    Baby and Child-Specific Products in Indonesia

    May 2021

    Baby and child-specific sun care products posted a deep decline in 2020. COVID-19 lockdown and ongoing movement restrictions meant that children had to study at home and reduce their outdoor playtime, with there also being a significant drop in ...

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    Fragrances in Indonesia

    May 2021

    COVID-19 heavily impacted demand for fragrances in 2020, with premium and mass fragrances posting considerable declines in volume and value sales. In response to the health crisis, lockdown was imposed in Indonesia, leading to many working or ...

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    Beauty and Personal Care in Indonesia

    May 2021

    Comparing all categories of beauty and personal care in Indonesia, in 2020 bath and shower received the greatest surge in demand as a result of COVID-19 as consumers became vigorous in their pursuit of higher levels of personal hygiene and ...

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    Bath and Shower in Indonesia

    May 2021

    Due to COVID-19, there was accelerated demand for body wash/shower gel and especially liquid soap in 2020. As suggested by WHO and the Indonesian government, people spent more of their budgets on hygienic products and washed their hands far more ...

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    Sun Care in Indonesia

    May 2021

    Volume sales of sun care fell marginally in Indonesia in 2020, while value sales growth decelerated significantly compared with 2019. Travel bans were imposed in the country at the outbreak of COVID-19 in order to prevent the spread of the virus, ...

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    Mass Beauty and Personal Care in Indonesia

    May 2021

    Recession and declining purchasing power during 2020 led Indonesians to tighten their budgets. Many people cut their spending on secondary or tertiary needs in favour of necessities. Spending on some categories such as mass colour cosmetics, mass ...

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    Depilatories in Indonesia

    May 2021

    Depilatories remain insignificant in Indonesia at end of the review period...

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    Colour Cosmetics in Indonesia

    May 2021

    Home seclusion led to women in Indonesia wearing fewer colour cosmetics products during 2020. Many females in the country were working or studying from home because of the lockdown, while social gatherings were banned or heavily restricted. ...

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    Men's Grooming in Indonesia

    May 2021

    Men’s grooming still posted overall volume sales growth in 2020, but the rate was much decelerated in the year owing to declines in several categories as a result of COVID-19’s impact. Lockdown and ongoing home seclusion in 2020 meant that many males...

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    Premium Beauty and Personal Care in Indonesia

    May 2021

    In 2020, store closures owing to COVID-19 heavily affected sales of premium beauty and personal care in Indonesia. The premium category struggled more than the mass segment, posting a small decline in value sales for the year. Arising from the health...

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    Oral Care in Indonesia

    May 2021

    Since COVID-19 spreads through droplets and enters the body mostly through the mouth and nose, Indonesians invested in more oral care products in 2020, in order to prevent the virus from spreading. People brushed their teeth and used mouthwashes more...

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    Hair Care in Indonesia

    May 2021

    Major limitations to distribution brought about from the response to COVID-19 caused salon professional hair care brands to penetrate the e-commerce channel in 2020, following hair salon closures. Many people remain worried about visiting hair salons...

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    Deodorants in Indonesia

    May 2021

    Deodorant sales posted a significant decline in 2020 following several years of dynamic growth. Home seclusion arising from COVID-19 led to much reduced demand for deodorants among the Indonesian population. Working from home, studying from home, gym...

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    Skin Care in Indonesia

    May 2021

    The need to stay at home during the pandemic has led to people engaging more in DIY activities, but also in pampering themselves better, which increased the demand for skin care in 2020. Salon closures were another boosting factor in skin care’s ...

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    Home and Garden in Indonesia

    May 2021

    Overall home and garden turned from double-digit current value growth in 2019 to a slow decline in 2020, largely due to the COVID-19 pandemic which hit the country from March 2020. Amongst the main factors hampering growth were the slowing down of ...

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    Homewares in Indonesia

    May 2021

    In addition to gardening, other hobbies picked up by Indonesians during the COVID-19 PSSB restrictions, especially by female consumers, were cooking and baking. These activities helped to maintain wellbeing and pleasurably pass the greater number of ...

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    Home Improvement in Indonesia

    May 2021

    In Indonesia, most home improvements are still done by do-it-for-me (or hiring services) rather than do-it-yourself (DIY), as the cost of hired workers is still affordable by most middle- and higher-income consumers. Nonetheless, consumers remain the...

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    Gardening in Indonesia

    May 2021

    With most of the population still living in houses with land, owning a garden is very common for Indonesian consumers, and maintenance remains important to keep the garden in order. Whilst having a garden to grow fruits and vegetables is rare in ...

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    Home Furnishings in Indonesia

    May 2021

    In 2020, after many years of dynamic current value growth, home furnishings turned to decline. The COVID-19 pandemic was the biggest challenge hitting the property market in the country for many years. The economic downturn, which led to changes in ...

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    Cat Food in Indonesia

    Apr 2021

    The COVID-19 crisis has supported the dynamic expansion of cat treats, as owners have spent considerably more time at home with their cats as a result of home seclusion and the shift to remote working and distance learning. While cat treats remains a...

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