Indonesia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Indonesia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Indonesia StatisticsConsumer Lifestyles in IndonesiaIndonesia Country BriefingsFuture Demographics: Indonesia in 2030

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    Contact Lenses and Solutions in Indonesia

    Jul 2021

    Retail current value sales of contact lenses and solutions declined sharply during 2020. Restrictions on movement meant that Indonesians spent much more time at home during the year, with some people working from home. This reduced the need for ...

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    Sunglasses in Indonesia

    Jul 2021

    Retail current value sales of sunglasses saw a double-digit decline during 2020, as the pandemic led many local consumers to rein in their discretionary spending, in addition to driving a significant decline in international tourism, which is a ...

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    Eyewear in Indonesia

    Jul 2021

    Having declined marginally during 2020, retail current value sales of eyewear will rebound strongly during 2021. COVID-19 has had a differential effect on contact lenses and solutions, spectacles and sunglasses. The latter was particularly badly ...

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    Spectacles in Indonesia

    Jul 2021

    Retail current value sales of spectacles performed relatively strongly during 2020, in spite of a difficult economic environment and the disruption caused by the pandemic. While the rate of growth in retail current value sales of spectacles slowed ...

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    Bags and Luggage in Indonesia

    Jul 2021

    Having expanded at a double-digit rate for most of the review period, retail current value sales of bags and luggage declined sharply during 2020, and they will continue to fall in 2021 – albeit at a more moderate pace. COVID-19 led to a sharp ...

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    Personal Accessories in Indonesia

    Jul 2021

    Having declined sharply in 2020, retail current value sales of personal accessories will rebound during 2021, but they will remain well below their pre-pandemic (2019) peak. However, Retail current value sales of bags and luggage will continue to ...

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    Writing Instruments in Indonesia

    Jul 2021

    There was a sharp decline in retail current value sales of writing instruments during 2020. The closure of educational institutions and workplaces played a significant role in this, with demand for other writing accessories particularly weak. ...

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    Watches in Indonesia

    Jul 2021

    Having plunged by just over a fifth during 2020, retail current value sales of watches are set to rebound strongly during 2021. However, they will remain below their pre-pandemic (2019) peak. Economic disruption arising from COVID-19 had a ...

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    Jewellery in Indonesia

    Jul 2021

    Retail current value sales of jewellery plunged during 2020, with disruption arising from restrictions on movement and the economic shock of the pandemic the main drivers of this. Due to lockdowns, Indonesians were forbidden from returning to their ...

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    Gum in Indonesia

    Jul 2021

    In 2021, gum continues to be strongly impacted by the COVID-19 pandemic as the large-scale social distance policy remains in place. Gum is mainly consumed on-the-go, and with the instruction to stay at home (although this varies from region to region...

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    Savoury Snacks in Indonesia

    Jul 2021

    In 2021, categories within savoury snacks will retain mainly positive growth. Such growth is supported by the product’s suitable for stockpiling and the increased occasions consumers have for snacking at home; for example, the pandemic has led to ...

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    Chocolate Confectionery in Indonesia

    Jul 2021

    Chocolate confectionery will continue to be strongly impacted by the COVID-19 pandemic in 2021 as consumers remain focused on purchasing the essentials (such as staple foods) rather than chocolate confectionery. They will also continue to spend more ...

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    Ice Cream and Frozen Desserts in Indonesia

    Jul 2021

    Ice cream is expected to maintain solid retail volume and current value growth in 2021. To control the spread of COVID-19, consumers have been spending more time at home, including more people studying and working from home. This is contributing to ...

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    Sweet Biscuits, Snack Bars and Fruit Snacks in Indonesia

    Jul 2021

    Sweet biscuits, snack bars and fruit snacks is expected to maintain rising retail volume and current value sales in 2021, despite the unfavourable economic climate. Sweet biscuits is by far the largest category and will continue to drive the category...

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    Sugar Confectionery in Indonesia

    Jul 2021

    Sugar confectionaries will record positive current value growth in 2021, showing an improved performance from the negative growth experienced last year. The poor results during the first year of the pandemic were due to the category being perceived ...

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    Country Report

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    Mobility in Indonesia

    Jun 2021

    Recovery from the COVID-19 pandemic is predicted to be gradual as several economic stimulus measures by the government have had a minimal impact. By 2025, the government’s target for 20% national automotive production to be EVs is predicted to ...

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    Country Report

    Cigarettes in Indonesia

    Jun 2021

    Retail volume sales of cigarettes had been falling for most of the review period, but their rate of decline accelerated sharply during 2020. Lockdown measures associated with COVID-19 had a significant negative effect on the level of economic ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Indonesia

    Jun 2021

    There were negligible retail volume sales of smokeless tobacco and heated tobacco in Indonesia during 2020, but sales of e-vapour products – open vaping systems – exhibited strong growth over the course of the forecast period prior to the onset of ...

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    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Indonesia

    Jun 2021

    Smoking tobacco – fine cut tobacco – has a much larger consumer base than cigars or cigarillos in Indonesia. Fine cut tobacco has traditionally been popular in rural areas and villages, where tobacco and cigarette papers are commonly offered ...

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    Tobacco in Indonesia

    Jun 2021

    COVID-19 had a significant negative effect on demand for tobacco in Indonesia during 2020, as the economic shock of the pandemic undermined the purchasing power of many local consumers. The impact of this was amplified by a hike in the level of ...

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