Middle East

Explore the latest trends, demand drivers and growth opportunitie...

Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.

 
Country Report

Tobacco in Lebanon

Jun 2023

The ongoing economic crisis in 2022 has forced many smokers to abandon imported global cigarette brands as prices have risen steeply, with local brand Cedars the big winner. Low awareness of the harms of smoking means that few smokers have chosen to…

USD 2,450
Country Report

Tobacco in Kuwait

Jun 2023

Tobacco remains under pressure in 2022, despite the pandemic coming to an end. Cigarettes continues to see volume decline, while cigars and cigarillos have returned to growth after witnessing decline in 2021. The outbreak of COVID-19 in 2020…

USD 2,450
Country Report

Tobacco in Jordan

Jun 2023

While the COVID-19 pandemic did not negatively impact tobacco in 2022, tax-paid cigarettes remain under pressure due to rising taxes, falling income levels and the strong presence of illicit trade. Despite more intense efforts to control smuggling,…

USD 2,450
Country Report

Tobacco in Iraq

Jun 2023

Iraq’s tobacco industry began to struggle for positive volume growth in 2022 despite the rapid growth seen in reduced harm options such as heated tobacco and e-vapour products. In most cases, local smokers are intent on reducing the amount they smoke…

USD 2,450
Country Report

Video Games in the United Arab Emirates

May 2023

The release of new static consoles from Sony and Microsoft in late 2020 catapulted the popularity of console gaming to new heights in the United Arab Emirates. The impact of pandemic-induced home seclusion continued to drive sales of video game…

USD 1,195
Country Report

Traditional Toys and Games in the United Arab Emirates

May 2023

Following two years of sales growth during home seclusion, construction was the most dynamic performer within traditional toys and games in 2022, recording double-digit current value growth. Despite an easing of restrictions over the year, consumers…

USD 1,195
Country Report

Toys and Games in the United Arab Emirates

May 2023

Both traditional toys and games and video games in the United Arab Emirates performed well in 2022. There was already a large performance gap between video games and traditional toys and games over the review period prior to the emergence of the…

USD 2,450
Consumer Lifestyle

Consumer Types in Saudi Arabia

May 2023

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

USD 1,325
Country Report

Sunglasses in the United Arab Emirates

May 2023

In 2022, Gentle Monster and Maison Margiela collaborated to create a fashionable and unique collection of sunglasses, which was launched in the Dubai Mall. This reflects a growing trend of fashion and eyewear players creating partnerships, whereby…

USD 990
Country Report

Spectacles in the United Arab Emirates

May 2023

An increasing number of local consumers are looking for specific health benefits when purchasing spectacles beyond correcting certain conditions, such as myopia or presbyopia, including blue light blocking lenses to reduce eye strain and improve…

USD 990
Country Report

Eyewear in the United Arab Emirates

May 2023

Despite the worldwide upheaval due to the war in Ukraine, rising inflation, and a deteriorating economic forecast, demand for eyewear in the United Arab Emirates continues to grow in 2023. This expansion continues to be fuelled by heightened…

USD 1,210
Country Report

Contact Lenses and Solutions in the United Arab Emirates

May 2023

The growth momentum of contact lenses and solutions in the United Arab Emirates continues in 2023, due to the resumption of travel and leisure activities for residents. The recovery is particularly noticeable in gyms and sporting activities, both…

USD 990
Consumer Lifestyle

Consumer Lifestyles in Saudi Arabia

May 2023

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends

USD 1,325
Consumer Lifestyle

Consumer Lifestyles in South Africa

May 2023

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends.

USD 1,325
Country Report

Beauty and Personal Care in Kuwait

May 2023

Affluent groups are attracted by premium products while low-income expatriates prefer lower-priced offerings. In 2022, most products had fully recovered from the COVID-19 pandemic and benefited from a rising health and wellness trend, largely fuelled…

USD 2,750
Country Report

Sun Care in Saudi Arabia

May 2023

There is limited demand for sun care in Saudi Arabia, with sun protection accounting for the bulk of retail volume sales. While the local climate is very hot and the sun is strong – the Tropic of Cancer passes through the middle of the Kingdom –…

USD 1,195
Country Report

Skin Care in Saudi Arabia

May 2023

Skin care saw a return to growth in retail volume terms in 2021 with this being partly fuelled by the easing of COVID-19 restrictions and the resumption of economic activities. As consumers started to spend more time outside the home again they had…

USD 1,195
Country Report

Premium Beauty and Personal Care in Saudi Arabia

May 2023

Premium beauty and personal care witnessed more dynamic growth in current value terms in 2022 than mass beauty and personal care. There were a number of factors behind this, although one of the major ones was that while mass beauty and personal care…

USD 1,195
Country Report

Oral Care in Saudi Arabia

May 2023

Prior to the outbreak of COVID-19 sales of oral care products in Saudi Arabia had been in decline. This was partly due to the Kingdom’s Saudisation programme which has seen large numbers of foreigners being forced to leave the market with their jobs…

USD 1,195
Country Report

Men's Grooming in Saudi Arabia

May 2023

Men’s grooming saw a mixed performance during the pandemic as the Kingdom’s COVID-19 measures impacted the different categories in various ways, both positively and negatively. However, the situation was more stable in 2022 as most of the remaining…

USD 1,195
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