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Middle East

Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.

 
Country Report

Tea in Saudi Arabia

Jan 2022

Tea is an inexpensive hot drink that is traditionally enjoyed throughout the day by consumers of all ages and income levels in Saudi Arabia, including both Saudi nationals and the expat workforce. Having recorded a decline in total volume sales in…

USD 1,195
Country Report

Other Hot Drinks in Saudi Arabia

Jan 2022

December 2019 saw the implementation of a 50% tax on Sugar Sweetened Beverages (SSBs) – beverages that include water and sugar, sweeteners, concentrated liquids, powders or extracts converted to beverages, but excluding products containing at least…

USD 1,195
Country Report

Hot Drinks in Saudi Arabia

Jan 2022

The Saudi Arabian hot drinks market has suffered as the COVID-19 crisis has revealed the challenges of relying predominantly on imports. Suppressed oil prices and challenges within the supply chain have caused price inflation within the category, as…

USD 2,450
Country Report

Coffee in Saudi Arabia

Jan 2022

With restrictions imposed on the operations of foodservice in order to limit the spread of COVID-19 and consumer concerns about exposure to the virus when visiting physical grocery stores, the pandemic has seen a significant rise in online demand…

USD 1,195
Country Report

Air Care in the United Arab Emirates

Jan 2022

Although air care is not hygiene-related, the category witnessed a positive performance in 2021. After a poor performance in 2020, consumers returned to physical stores this year, and the general dependency of the category on impulse purchases meant…

USD 1,195
Country Report

Toilet Care in the United Arab Emirates

Jan 2022

There are numerous formats of toilet care products available in the United Arab Emirates, although toilet liquids/foam accounted for the highest sales in 2021, due to the easy and practical application of these products. Consumers in the country are…

USD 1,195
Country Report

Surface Care in the United Arab Emirates

Jan 2022

As across the globe, the pandemic continued in the United Arab Emirates in 2021 due to the emergence of different variants of the virus. This therefore maintained consumers’ interest in health and hygiene, and they continued to prioritise and were…

USD 1,195
Country Report

Polishes in the United Arab Emirates

Jan 2022

Polishes saw retail volume and current value declines in 2020. COVID-19 limited trips outside the home, which hampered growth in shoe polish, whilst more consumers switched to floor cleaners in surface care instead of floor polishes. Meanwhile, other…

USD 1,195
Country Report

Laundry Care in the United Arab Emirates

Jan 2022

Laundry care is still by far the largest category within home care in the United Arab Emirates, but continued to see retail volume and current value growth in 2021. Apart from the COVID-19 pandemic, positive socioeconomic factors continued to drive…

USD 1,195
Country Report

Home Insecticides in the United Arab Emirates

Jan 2022

Increasingly urban lifestyles and more crowded urban areas has been leading to the growth of crawling bugs such as ants and cockroaches. In addition, the extremely hot weather in the country for prolonged periods of the year supports the…

USD 1,195
Country Report

Home Care in the United Arab Emirates

Jan 2022

After seeing strong growth in 2020 due to the initial outbreak of COVID-19, which generated a surge in demand, home care experienced slower retail volume growth in 2021, although current value growth remained similar. Dishwashing saw particularly…

USD 2,750
Country Report

Dishwashing in the United Arab Emirates

Jan 2022

Hand dishwashing continued to dominate dishwashing in the United Arab Emirates in 2021, as had been the case in previous years. The variety of hand dishwashing products is incredibly wide, but continues to increase. Launches of a variety of new…

USD 1,195
Country Report

Bleach in the United Arab Emirates

Jan 2022

In 2020, bleach saw significant double-digit retail volume and current value growth in the United Arab Emirates, as the panic around cleaning and disinfection in the home to try and avoid contracting COVID-19 led to high demand. Growth rates slowed…

USD 1,195
Megatrends

Megatrends: Middle Class Reset

Jan 2022

Even as the middle class in many countries are struggling financially as well as facing economic uncertainty, middle-class consumers continue to be an important (if not the most important) target for global businesses. Insights into the Middle Class…

USD 1,325
Country Report

Sports Drinks in Israel

Jan 2022

Sales of sports drinks in Israel declined in 2020 due to home seclusion and periods of lockdown to prevent the spread of COVID-19. Many sports drinks are sold in gyms or fitness centres, therefore the closure of many of these establishments during a…

USD 1,195
Country Report

Soft Drinks in Israel

Jan 2022

The health and wellness trend continues to reach a wider audience in Israel, influencing consumer habits in 2021. Consumers are increasingly aware of the high sugar content and additives in certain drinks and are shifting to healthier beverages with…

USD 2,450
Country Report

RTD Tea in Israel

Jan 2022

RTD tea recorded strong decline in 2020 due to rising health awareness as consumers continued to shift to healthier and more natural beverages such as 100% juice or carbonated water. Sales were also affected by the red sugar labelling regulations,…

USD 1,195
Country Report

RTD Coffee in Israel

Jan 2022

RTD coffee recorded double-digit decline in 2020 due to the decline in on-the-go consumption as consumers spent more time at home due to COVID-19. RTD coffee is predominantly an impulse product consumed on-the-go, so with significantly less impulse…

USD 1,195
Country Report

Juice in Israel

Jan 2022

As families spent more time at home with school closures, lockdown, and home seclusion as a result of COVID-19, some juice categories recorded growth. This was especially evident in healthier categories such as natural juices thanks to rising health…

USD 1,195
Country Report

Energy Drinks in Israel

Jan 2022

Energy drinks recorded volume growth in 2020 with more at-home consumption due to the closure of on-trade establishments, with growth continuing into 2021. The main driver for growth, however, was the entrance into the local market of The Central…

USD 1,195
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