Middle East

Explore the latest trends, demand drivers and growth opportunitie...

Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.

 
Country Report

Home Care in Qatar

Feb 2023

Home care sales continued to enjoy strong and stable growth in retail volume terms in 2022. Sales were fuelled by a significant increase in the number of households and an increased focus on the need for enhanced hygiene in the home, with this a…

USD 2,750
Country Report

Dairy Products and Alternatives in Kuwait

Feb 2023

Dairy products and alternatives continued to record positive growth in 2022 as population growth and high incomes underpinned widening consumption across numerous dairy categories. With Kuwaiti society opening up again during the post-pandemic era,…

USD 2,100
Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

USD 1,325
Country Report

Toilet Care in the United Arab Emirates

Jan 2023

Growth recorded by toilet care in 2022 was primarily driven by product development within toilet liquids/foam, the dominant format in the United Arab Emirates. Constant product development has been noted within toilet care and some innovations…

USD 1,195
Country Report

Surface Care in the United Arab Emirates

Jan 2023

Despite a marginal dip the previous year, demand for surface care in 2022 remained higher than pre-pandemic levels as a result of hybrid working, and a greater focus on hygiene and cleanliness since the emergence of COVID-19. Local consumers have…

USD 1,195
Country Report

Polishes in the United Arab Emirates

Jan 2023

Due to inflationary pressures and many local consumers focusing on essential expenditure, the demand for polishes remained subdued in 2022, with only furniture polish enjoying a marginal improvement in terms of retail volume growth. Demand for shoe…

USD 1,195
Country Report

Laundry Care in the United Arab Emirates

Jan 2023

Laundry care in the United Arab Emirates experienced a further rise in demand in 2022, aided by the stability of the local economy. The prevalence of washing machines in the nation, which witnessed a further rise in possession rates in 2022, and was…

USD 1,195
Country Report

Home Insecticides in the United Arab Emirates

Jan 2023

Demand for home insecticides remained stable in 2022, driven by the most popular format of spray/aerosol insecticides. Players are expanding the number of pack sizes and price points available to consumers in addition to the options already…

USD 1,195
Country Report

Home Care in the United Arab Emirates

Jan 2023

Consumers in the United Arab Emirates are employing every possible rationalisation strategy to manage their expenditure as pressure on household budgets increases. They are taking two approaches: they are buying less and paying less. Buying less…

USD 2,750
Country Report

Dishwashing in the United Arab Emirates

Jan 2023

Although hand dishwashing remained the most popular format within dishwashing in the United Arab Emirates at the end of the review period, automatic dishwashing continued to enjoy increasing demand in 2022. Sales were driven by the rising expatriate…

USD 1,195
Country Report

Bleach in the United Arab Emirates

Jan 2023

Bleach continued to enjoy strong demand in 2022, although compared to when the pandemic first emerged in the United Arab Emirates in 2020, its rate of growth in volume terms was more subdued. However, remaining at higher than pre-pandemic levels,…

USD 1,195
Country Report

Air Care in the United Arab Emirates

Jan 2023

The need for air care in the United Arab Emirates is being driven by evolving and improving lifestyle and demographic factors, as well as the rising population of expatriates. Local consumers are now willing to spend more for distinctive scents,…

USD 1,195
Country Report

Toilet Care in Israel

Jan 2023

The return to physical workplaces and educational establishments since COVID-19 related restrictions were eased has led to reduced use of toilets in the home and lower use of toilet care products. At the same time, the return to busy lifestyles has…

USD 1,195
Country Report

Surface Care in Israel

Jan 2023

Surface care responded well to the COVID-19 crisis as current value sales increased rapidly in 2020. The main reason for this was the increased concern regarding hygiene and sanitation, with many consumers spending more time cleaning and often using…

USD 1,195
Country Report

Polishes in Israel

Jan 2023

The combination of modern fashion trends, interior design trends and the growing demand for convenience are all militating against the use of polishes. In terms of interior design, trends are increasingly moving towards styles of floor and furniture…

USD 1,195
Country Report

Laundry Care in Israel

Jan 2023

The fifth largest player in laundry care, Unilever Israel, stopped offering discounts on its products in August 2022, essentially causing an increase in the prices of its products. Following this move, Osher Ad stopped selling Unilever products that…

USD 1,195
Country Report

Home Insecticides in Israel

Jan 2023

As in many other areas of consumer products, both within home care and beyond, prices were forced upwards by the rising cost of raw materials, energy and transportation. However, manufacturers had to tread carefully as, with prices rising across the…

USD 1,195
Country Report

Home Care in Israel

Jan 2023

Having seen a drop in sales in 2021 following the dynamic expansion generated by the early stages of the COVID-19 crisis, home care returned to growth in 2022. While current value growth was considerably bolstered by the significant increase in unit…

USD 2,750
Country Report

Dishwashing in Israel

Jan 2023

On 1 November 2021, a considerable tax was placed on disposable plasticware: NIS11 per kg of single-use plastic plates and utensils. This tax nearly doubled the price of single-use plasticware overnight, as the Israeli Government sought to reduce the…

USD 1,195
Country Report

Bleach in Israel

Jan 2023

Bleach sales continued to decline in 2022 after the COVID-19 lockdowns. Prior to the pandemic, bleach was seeing declining current value sales due to the perception that it is outdated and hazardous. Millennials and Generation Z, in particular, tend…

USD 1,195
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