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Toys and Games

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
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Strategy Briefing

Strategy Briefing

Traditional Toys and Games in Latin America

Jan 2020

Sales of traditional toys and games in Latin America rose slightly in value terms in 2018, following a decline earlier in the review period, owing to weakness in key regional economies. The expansion of licensing, improving economic conditions in ...

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Strategy Briefing

Strategy Briefing

Traditional Toys and Games in Asia Pacific

Jan 2020

Asia Pacific is the second largest market for traditional toys and games, and remains one of the fastest growing regions. While Asia Pacific has a falling birth rate and had the second lowest per household expenditure on traditional toys and games in...

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Strategy Briefing

Strategy Briefing

Traditional Toys and Games in Western Europe

Jan 2020

Value sales of traditional toys and games in Western Europe grew in 2018, driven by categories incorporating educational or social elements such as scientific/educational or games and puzzles. Toys manufacturers and retailers are set to increase ...

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Company Profile

Company Profile

Hasbro In Toys and Games

Nov 2019

This report discusses the current state of play of Hasbro’s traditional toys and games business at a global level and gives a performance outlook for the years ahead. It considers Hasbro’s strategy, from stronger presence in the entertainment ...

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Company Profile

Company Profile

Hasbro Inc in Toys and Games

Nov 2019

Hasbro Inc became the largest traditional toys and game company in the world in 2017, achieving the strongest growth among the top three companies. However, maintaining this position will be a difficult task in the years ahead. The loss of Toys “R” ...

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Company Profile

Company Profile

Nintendo Co Ltd in Toys and Games

Nov 2019

Nintendo Co Ltd’s performance rests on the strong presence of Nintendo Switch in markets such as the US, France, and Japan. Strong brand image, coupled with technological advancements, marketing initiatives as well as industry and licensing ...

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Company Profile

Company Profile

LEGO in Toys and Games

Sep 2019

This report discusses the current state of play of LEGO’s traditional toys and games business at a global level, and gives a performance outlook for the years ahead. It considers LEGO’s strategy, from initiatives related to sustainability to ...

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Strategy Briefing

Strategy Briefing

Video Games in Western Europe

Sep 2019

Video games in Western Europe is beginning to witness a shift from hardware driven sales to a growing adoption of digital and software developments. Mobile games is now the largest category in the region; however, the fragmentation of the category ...

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Country Report

Country Report

Toys and Games in India

Aug 2019

The impact of new government regulations imposed in 2017 was still visible in the first quarter of 2018. The high GST rates compared to previously prevalent VAT rate, continued to affect the margins of the manufacturers. However, sales stabilised in ...

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Strategy Briefing

Strategy Briefing

Where Consumers Shop for Toys and Games

Aug 2019

While channel dynamics in the global toys and games industry not surprisingly favour e-commerce, there is still room for traditional toy stores. The latter see expansion in many key growth markets. Even in the US, Toys”R”Us might receive a new lease ...

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Strategy Briefing

Strategy Briefing

The Growing World of E-sports: Defining Growth, Risks, and Opportunities

Aug 2019

E-sports is a growing multibillion-dollar industry, offering multiple revenue generating platforms. Among the factors contributing to the success of e-sports are technology advancement and the popularity of online and mobile gaming from earlier ages,...

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Strategy Briefing

Strategy Briefing

Boys with Toys: Recapturing Customer Base in Traditional Toys

Aug 2019

Recent trends have seen the traditional toys and games industry struggle to generate excitement among its male customer base, and boys continue to shift towards video games in search of novelty, excitement, competitive play, and social interaction. ...

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Strategy Briefing

Strategy Briefing

Toys and Games Global Industry Overview

Jul 2019

Despite economic headwinds in some markets, the toys and games industry continues to see growth globally. However, the continuing adoption of smart devices and digital entertainment at an ever earlier age puts a spotlight on the need for seamless ...

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Country Report

Country Report

Toys and Games in South Africa

Jul 2019

Growing digital trends in the country have driven steady growth in video games as online and digital games grow due to rapid smartphone penetration and falling data costs. These trends have, however, impacted the slowing growth trend in traditional ...

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Country Report

Country Report

Toys and Games in Singapore

Jul 2019

The birth rate in Singapore declined by 1% in 2018, following a 4% fall in the previous year. This trend has impacted manufacturers in traditional toys and games. These manufacturers typically target growing children and therefore now have a smaller ...

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Country Report

Country Report

Toys and Games in France

Jun 2019

Toys and games continued to record good overall retail value growth in 2018, albeit at a much slower rate than in the previous year. Growth was entirely driven by video games, as the Nintendo Switch, launched in 2017, outsold all other toys and games...

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Country Report

Country Report

Toys and Games in Malaysia

Jun 2019

Toys and games in Malaysia continued to post double-digit current value growth, primarily driven by the strong performance of video games, particularly digital video games software. Video games also continued to benefit from product innovation, with ...

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Country Report

Country Report

Toys and Games in Brazil

Jun 2019

Although the last few years have been hard for Brazil, the country having suffered one of the hardest economic crisis in decades, the toys and games industry was an outlier as it continued to prosper. Picking up speed from the slower, albeit still ...

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Country Report

Country Report

Toys and Games in Indonesia

Jun 2019

Indonesia is a potentially lucrative country for toys and games manufacturers and retailers, as it has a large young population and an increasingly avid gaming community. The popularity of the annual Jakarta Toys and Comics Fair and Indonesia’s ...

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Country Report

Country Report

Toys and Games in Russia

Jun 2019

Overall toys and games achieved high value sales growth in 2018 in Russia. However, traditional toys and games, the larger of the two categories, is struggling due to continuing economic uncertainty, which is directly translating into lowering ...

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