Toys and Games

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
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Toys and Games in Brazil

Sep 2020

Brazil went into widespread lockdown at the end of March 2020 in the midst of an increase in confirmed COVID-19 cases. Physical stores other than grocery and pharmacy retailers were obligated to close their doors as most states only allowed the ...

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Toys and Games in Switzerland

Sep 2020

While the COVID-19 pandemic has caused significant economic and societal upheaval in Switzerland, it is not expected to have a major impact on the performance of the local toys and games market in 2020. During the nationwide lockdown that began in ...

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Toys and Games in Canada

Aug 2020

The impact of COVID-19 on toys and games has been varied, although most categories have suffered to some degree due to physical store closures. However, while traditional toys and games stores and other non-essential stores were forced to close in ...

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Toys and Games in the US

Aug 2020

The traditional toys segment has been growing slowly in the US compared to video games. The most impactful growth came from action figures, dolls, and educational toys. However, continued weakness is expected in baby and infant, pre-school, plush, ...

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Toys and Games in the United Kingdom

Aug 2020

Before the onset of COVID-19, which presented further challenges to traditional toys and games in 2020, value growth of toys and games overall was continuing to slow down in 2019. Traditional toys and games recorded negative growth for the third ...

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Toys and Games in China

Aug 2020

COVID-19 has had a mixed impact on sales of traditional toys and games and video games in China. On the one hand, distribution through store-based retailers has been significantly disrupted by the nationwide lockdown, with shopping malls, non-grocery...

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Toys and Games in Sweden

Aug 2020

Toys and games is expected to see a better overall performance in 2020 in Sweden compared to 2019. The lack of restrictions imposed in the country during the COVID-19 pandemic has meant that most stores have remained open. In addition, even though no...

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Company Profile

Company Profile

Mattel Inc in Toys and Games

Aug 2020

This company profile discusses Mattel‘s recent performance in toys and games, and examines its corporate strategy objectives. It considers Mattel’s strategy from initiatives related to girl empowerment to integration between physical and digital ...

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Toys and Games in Hong Kong, China

Aug 2020

The COVID-19 outbreak in 2020 followed an extended period of unrest in Hong Kong throughout 2019. However, COVID-19 resulted in schools in Hong Kong being closed as well as retail outlets in affected areas. As a result the virus outbreak only served...

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Toys and Games in Poland

Aug 2020

Toys and games in Poland is predicted to experience a stronger performance in 2020 in value terms at constant 2019 prices compared to the previous year in response to COVID-19, as many local consumers are forced to remain at home due to lockdown ...

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Toys and Games in Indonesia

Aug 2020

In 2020, COVID-19 and restrictions the government put in place to prevent its spread have forced Indonesians to stay at home for the most part, and for varying lengths of time. During Q2 of 2020, people were working from home, and schools were ...

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Toys and Games in Malaysia

Aug 2020

COVID-19 is likely to have little overall impact on the forecast value growth rate for toys and games in Malaysia in 2020, with just a marginally slower increase expected. Indeed, the forecast for video games has not changed at all, whilst ...

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Toys and Games in Singapore

Aug 2020

In 2019, prior to the COVID-19 outbreak, the lowering birth rate in Singapore continued to impact traditional toys and games to the extent that baby and infant and pre-school toys and games were seeing slower and negative growth, respectively. Thus, ...

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Toys and Games in Argentina

Aug 2020

Coronavirus (COVID-19) has had a strong impact on toys and games in Argentina. The closure of workplaces, leading to smart working or furloughing, as well as schools, entertainment and foodservice establishments and the curtailment of social, sports ...

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Toys and Games in the Netherlands

Aug 2020

Broadly, retail volume and value sales of toys and games have not been seriously affected by the COVID-19 pandemic, although selected areas have indeed seen a marked impact. The country’s ‘intelligent lockdown’ in early 2020 when consumers spent more...

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Toys and Games in the United Arab Emirates

Aug 2020

With a further shift to digital entertainment amid COVID-19, sales of traditional toys and games are expected to be impacted in 2020, particularly those that are not technology-related such as plush toys. With both working and learning from home as a...

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Toys and Games in Turkey

Aug 2020

Toys and games is expected to perform well in 2020, supported by long periods of home seclusion as many businesses, schools and colleges are forced to close as part of the measures to combat the COVID-19 epidemic. Families are turning to both ...

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Toys and Games in the Philippines

Aug 2020

Toys and games is expected to see higher growth than originally forecast in the Philippines in 2020, as a result of COVID-19. However, this overall picture masks two different performances between the categories. Whilst traditional toys and games is ...

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Toys and Games in Taiwan

Aug 2020

The tendency towards “hometainment” arising from COVID-19 has boosted the performance of traditional toys and games in Taiwan. However, disruptions to supply chains and retailers, coupled with economic fallout and shifting demand to digital playtime ...

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Toys and Games in Romania

Aug 2020

Owing to the pandemic, the toys and games market is expected to perform slightly better in 2020 than in 2019. Measures taken to deal with the COVID-19 lockdown, such as schools closing and group gatherings being prohibited, have resulted in many ...

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