Market research on the toys and games industry. Standardised and ...
Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
Both traditional toys and games and video games registered higher current value in 2020, compared with 2019. However, in terms of traditional toys and games, current growth was only up marginally. All the same, COVID-19 changed consumer behaviours…
The toys and games industry is evolving, and so are the strategies being employed by the top companies to remain competitive. Both video game and traditional toy companies alike are employing more resources for licensing, technology, and…
In general terms, toys and games performed well in 2021, recording double-digit growth in current value terms. Positive growth was observed across all product categories. Strong sales of traditional toys and games were fuelled by COVID-19…
The toys and games industry in Sweden witnessed significant growth in 2021, posting an even stronger current value increase in 2021 than in 2020. Whilst the government never enforced a nationwide lockdown in Sweden, the pandemic continued to…
Facing a second year of pandemic, the toys and games industry in Argentina continued to grow in both current and constant value terms, with growth across both traditional toys and games and video games. Sales were driven mainly by home seclusion,…
Both traditional toys and games and video games saw stronger current value growth rates in 2021 when compared with 2020. Unlike countries in the West, the sales growth of traditional toys and games in Singapore was actually slower in 2020 because of…
Toys and games registered marginal value growth in 2021. Growth was significantly driven by the recovery in the sales of traditional toys and games following the reopening of toys specialists. Value sales of video games, on other hand, registered…
The performance of traditional toys and games remained mixed in 2021, with very strong demand for dolls and accessories and construction (the two largest categories) more than offsetting double-digit rates of decline in retail constant value sales of…
COVID-19 remained in circulation in Brazil throughout 2021, with new variants of the virus emerging around the world, which were then transmitted across the country. Thus, in the first half of the year, the government tightened restrictive measures…
Video games dominate retail value sales of toys and games in Malaysia. During the review period prior to the onset of the pandemic, video games were already significantly outperforming traditional toys and games, and this performance gap widened…
Having declined for the first time in more than a decade during 2020, retail constant value sales (2021 prices) of toys and games returned to growth in 2021. As they have done throughout the forecast period, video games continued to significantly…
Value sales of both traditional toys and games and video games increased during the second year living with COVID-19, in 2021. Although there were some reversals of the 2020 gains in some categories, others grew well and supported overall growth in…
Toys and games in Russia recorded heightened growth of 12% in 2020, compared to 10% in 2019. Much of this growth was due to purchases being made for entertaining families, adults and children, during the lockdown period bought on by the outbreak of…
Despite already recording a strong performance in 2020, toys and games continued to post positive current value growth in 2021 – albeit at a slower rate than the previous year – as the prolonged pandemic meant consumers in Germany continued to turn…
In 2016, video games surpassed traditional toys and games in terms of retail value sales for the first time, and the gap between the two continued to widen throughout the forecast period. Indeed, during 2020, the rate of growth in retail constant…
Video games continued to significantly outperform traditional toys and games during 2021. However, the performance gap between the two narrowed somewhat, with demand for traditional toys and games benefitting from the easing of lockdown restrictions,…
Having accelerated sharply in 2020, the rate of growth in retail constant value sales (2021 prices) of toys and games slowed significantly during 2021, with the relative performances of traditional toys and games and video games continuing to…
Prior to the outbreak of COVID-19, the Ukrainian economy had been expanding at a steady pace, and the outlook was reasonable positive. The disruption caused by the pandemic resulted in a sharp economic contraction for 2020 as a whole.
2020 proved to be an unexpected bumper year for the sale of toys and games. Demand from families for entertainment during COVID-19 lockdowns drove sales. The momentum waned in 2021, driven by the prolonged lockdowns but hampered by increased…
Following a strong 2020, the rate of growth in retail constant value sales of traditional toys and games in Switzerland continued to accelerate during 2021. COVID-19 continued to provide significant support to demand, with games and puzzles remaining…