Toys and Games

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
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Strategy Briefing

Strategy Briefing

Video Games in Latin America

Nov 2018

Latin America is starting to see recovery in its video game market, as years of slow growth caused by economic and political issues in the region subsided somewhat in 2017, allowing new consoles and mobile gaming to expand once more. This recovery, ...

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Strategy Briefing

Strategy Briefing

Toys and Games Competitor Strategy

Nov 2018

The toys and games industry is evolving, and so are the strategies being employed by the top companies to remain competitive. Both video game and traditional toy companies alike are employing more resources for licensing, technology, and ...

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Strategy Briefing

Strategy Briefing

Where will all the Toys go? US Toy Retail in a Post Toys “R” Us World

Nov 2018

While Toys “R” Us was a long languishing company, its sudden exit from the market on the back of high debt and a lack of innovation has left a vacuum in the US toys and games market. Retailers of all sorts are hoping to fill this void as the USD5 ...

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Strategy Briefing

Strategy Briefing

Video Games in Western Europe

Oct 2018

This report discusses developments in the video games industry in Western Europe. Market success is strongly dependent on the performance of static consoles and therefore largely linked to the console launch cycle. The continued rise of mobile gaming...

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Company Profile

Company Profile

Nintendo Co Ltd in Toys and Games

Oct 2018

Nintendo saw a major revival of fortunes in 2017, as the launch of the Nintendo Switch made it the second largest company in video games in the year. After years of languishing Wii U sales, the company once more has a successful console on the ...

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Strategy Briefing

Strategy Briefing

Next Generation Households: How Playtime Evolves to 2022

Oct 2018

As millennials finally start to form families, the make-up of households is expected to change dramatically by 2022, with smaller, tech-focused, urban households becoming the norm. As such, the way children play will also change, with more emphasis ...

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Company Profile

Company Profile

LEGO Group in Toys and Games

Sep 2018

LEGO Group saw its first decline in many years in 2017, as headwinds in developed markets more than offset the company’s continued gains in emerging regions. The company continued to decline in 2018 due to the closure of Toys “R” Us stores, but ...

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Strategy Briefing

Strategy Briefing

Traditional Toys and Games in Western Europe

Sep 2018

Value sales of traditional toys and games in Western Europe fell in 2017, due to a changing retailing landscape, the threat from video games, and underperformance by many licences. Declining birth rates in the region also put pressure on sales. ...

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Strategy Briefing

Strategy Briefing

Traditional Toys and Games Licensing in Turkey, Eastern Europe, and MEA

Aug 2018

Turkey, Eastern Europe, and the Middle East and Africa were collectively the second-fastest growing area of licensed toy sales globally in 2017 with 11% growth. Rapid smartphone penetration has been a major factor in growth, expanding the access ...

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Strategy Briefing

Strategy Briefing

Traditional Toys and Games Licensing in Western Europe

Aug 2018

Western Europe excluding Turkey was one of largest markets in the world for licensed toy sales in 2017, but also saw among the strongest drops in sales in the year, declining by 1% overall. The declines come as various countries within the region ...

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Strategy Briefing

Strategy Briefing

Traditional Toys and Games Licensing in Emerging Asia Pacific

Aug 2018

Emerging Asia Pacific saw the highest growth of licensed toys with a 12% increase in 2017. The growth comes as major global brands continue to reach new parts of the region due to the rapid proliferation of smartphones. At the same time, however, ...

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Strategy Briefing

Strategy Briefing

Traditional Toys in Latin America

Aug 2018

The Latin America toy market began to recover in 2017 after declining over 2014-2016, as a result of widespread economic, political, and currency issues in the region. These issues were less pronounced in 2017, although certain habits, such as buying...

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Strategy Briefing

Strategy Briefing

Collectables: A Toys and Games Core Growth Driver

Aug 2018

The traditional toy market faced significant headwinds in 2017, but one bright spot in global growth was collectables, with products such as LOL Surprise! having a major impact on sales. The growth of collectables is being spurred by various factors,...

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Company Profile

Company Profile

Hasbro Inc in Toys and Games

Aug 2018

Hasbro Inc became the largest traditional toys and game company in the world in 2017, achieving the strongest growth among the top three companies. However, maintaining this position will be a difficult task in the years ahead. The loss of Toys “R” ...

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Company Profile

Company Profile

Mattel Inc in Toys and Games

Aug 2018

Mattel lost its position as the top global traditional toy company in 2017, as continued declines across numerous major brands hindered the company. Early indicators in 2018 suggest that Mattel still has a long road to recovery, and will have to deal...

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Strategy Briefing

Strategy Briefing

Distribution Channels in Toys and Games

Jun 2018

Toys and game retailing continued to see a shift from store based to internet retailing in 2017, as the migration from traditional toys stores to internet retailing continued as did the growth of mobile gaming. Toys “R” Us was forced to declare ...

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Country Report

Country Report

Toys and Games in Brazil

Jun 2018

The modest recovery of the Brazilian economy in 2017 contributed to the stability of traditional toys and games. Some categories within traditional toys and games reported above-average growth such as model vehicles, scientific/educational and arts ...

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Country Report

Country Report

Toys and Games in Taiwan

Jun 2018

Toys and games continued to register strong sales growth in 2017, with strong sales increases in video games underpinning overall gains. Video games is already registering considerably higher value sales than traditional toys and games and strong ...

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Strategy Briefing

Strategy Briefing

Toys and Games Global Industry Overview

Jun 2018

The global toys and games market continues to grow, as headwinds within the traditional toy space have been more than offset by the success of static consoles in video games. Traditional toys saw an uneven year in 2017, as growing demand for ...

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Country Report

Country Report

Toys and Games in Japan

Jun 2018

Despite the low birth rate and the ageing society, toys and games in Japan achieved strong growth in 2017. This was mainly driven by the performance of video games, especially given the significant increase in sales of static consoles and gaming ...

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