Toys and Games

This company profile discusses Mattel‘s recent performance in toys and games, and examines its corporate strategy objectives. It considers Mattel’s strategy from initiatives related to girl empowerment to integration between physical and digital ...

The COVID-19 outbreak in 2020 followed an extended period of unrest in Hong Kong throughout 2019. However, COVID-19 resulted in schools in Hong Kong being closed as well as retail outlets in affected areas. As a result the virus outbreak only served...

Toys and games in Poland is predicted to experience a stronger performance in 2020 in value terms at constant 2019 prices compared to the previous year in response to COVID-19, as many local consumers are forced to remain at home due to lockdown ...

In 2020, COVID-19 and restrictions the government put in place to prevent its spread have forced Indonesians to stay at home for the most part, and for varying lengths of time. During Q2 of 2020, people were working from home, and schools were ...

COVID-19 is likely to have little overall impact on the forecast value growth rate for toys and games in Malaysia in 2020, with just a marginally slower increase expected. Indeed, the forecast for video games has not changed at all, whilst ...

In 2019, prior to the COVID-19 outbreak, the lowering birth rate in Singapore continued to impact traditional toys and games to the extent that baby and infant and pre-school toys and games were seeing slower and negative growth, respectively. Thus, ...

Coronavirus (COVID-19) has had a strong impact on toys and games in Argentina. The closure of workplaces, leading to smart working or furloughing, as well as schools, entertainment and foodservice establishments and the curtailment of social, sports ...

Broadly, retail volume and value sales of toys and games have not been seriously affected by the COVID-19 pandemic, although selected areas have indeed seen a marked impact. The country’s ‘intelligent lockdown’ in early 2020 when consumers spent more...

With a further shift to digital entertainment amid COVID-19, sales of traditional toys and games are expected to be impacted in 2020, particularly those that are not technology-related such as plush toys. With both working and learning from home as a...

Toys and games is expected to perform well in 2020, supported by long periods of home seclusion as many businesses, schools and colleges are forced to close as part of the measures to combat the COVID-19 epidemic. Families are turning to both ...

Toys and games is expected to see higher growth than originally forecast in the Philippines in 2020, as a result of COVID-19. However, this overall picture masks two different performances between the categories. Whilst traditional toys and games is ...

The tendency towards “hometainment” arising from COVID-19 has boosted the performance of traditional toys and games in Taiwan. However, disruptions to supply chains and retailers, coupled with economic fallout and shifting demand to digital playtime ...

Owing to the pandemic, the toys and games market is expected to perform slightly better in 2020 than in 2019. Measures taken to deal with the COVID-19 lockdown, such as schools closing and group gatherings being prohibited, have resulted in many ...

The impact of COVID-19 on toys and games in the Ukraine will vary in 2020, although most categories have suffered to some degree due to economic uncertainty and physical store closures. However, whilst traditional toys and games stores and other ...

The COVID-19 outbreak in South Africa is expected to hinder the demand for traditional toys and games during 2020, with sales especially impacted during Q1 of 2020, when a lockdown was in place. During the lockdown period, specialists stores were ...

Toys and games was recording another solid performance in 2019 in Germany prior to the onset of COVID-19, although its growth rate was slightly slower compared to 2018. Nintendo Switch continued to record strong sales in 2019, but most consumers with...

Toys and games in Russia is set to record a stronger performance in value terms at constant 2019 prices in 2020 in response to COVID-19 as early lockdown measures supported demand for “hometainment” amongst parents of younger children, and adults ...

COVID-19 has had an impact on the development of the Spanish toys and games market through enforced home seclusion and the closure of non-essential stores. However, on the whole, it has tended to reinforce existing trends. Moreover, the Christmas ...

Japan has taken a range of measures to control the spread of COVID-19 including the closure of non-essential stores such as traditional toys and games stores. Although this has made it harder to purchase some products the effect on sales has been ...

Despite monetary concerns as a result of a lockdown from March in Mexico in response to COVID-19, amplified by April’s “stay-at-home” policy which saw many consumers’ wages reduced for the month, demand for toys and games is set to remain positive in...