Toys and Games
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Strategy Briefing
Traditional Toys and Games in Asia Pacific
Jan 2019
Asia Pacific remains the second-largest region of traditional toys and games’ sales value in the world, but leads other regions in terms of sales value growth. This report explores the toys and games market landscape, and the factors that influence ...
Strategy Briefing
Video Games in Latin America
Nov 2018
Latin America is starting to see recovery in its video game market, as years of slow growth caused by economic and political issues in the region subsided somewhat in 2017, allowing new consoles and mobile gaming to expand once more. This recovery, ...
Strategy Briefing
Toys and Games Competitor Strategy
Nov 2018
The toys and games industry is evolving, and so are the strategies being employed by the top companies to remain competitive. Both video game and traditional toy companies alike are employing more resources for licensing, technology, and ...
Strategy Briefing
Where will all the Toys go? US Toy Retail in a Post Toys “R” Us World
Nov 2018
While Toys “R” Us was a long languishing company, its sudden exit from the market on the back of high debt and a lack of innovation has left a vacuum in the US toys and games market. Retailers of all sorts are hoping to fill this void as the USD5 ...
Strategy Briefing
Video Games in Western Europe
Oct 2018
This report discusses developments in the video games industry in Western Europe. Market success is strongly dependent on the performance of static consoles and therefore largely linked to the console launch cycle. The continued rise of mobile gaming...
Company Profile
Nintendo Co Ltd in Toys and Games
Oct 2018
Nintendo saw a major revival of fortunes in 2017, as the launch of the Nintendo Switch made it the second largest company in video games in the year. After years of languishing Wii U sales, the company once more has a successful console on the ...
Strategy Briefing
Next Generation Households: How Playtime Evolves to 2022
Oct 2018
As millennials finally start to form families, the make-up of households is expected to change dramatically by 2022, with smaller, tech-focused, urban households becoming the norm. As such, the way children play will also change, with more emphasis ...
Company Profile
LEGO Group in Toys and Games
Sep 2018
LEGO Group saw its first decline in many years in 2017, as headwinds in developed markets more than offset the company’s continued gains in emerging regions. The company continued to decline in 2018 due to the closure of Toys “R” Us stores, but ...
Strategy Briefing
Traditional Toys and Games in Western Europe
Sep 2018
Value sales of traditional toys and games in Western Europe fell in 2017, due to a changing retailing landscape, the threat from video games, and underperformance by many licences. Declining birth rates in the region also put pressure on sales. ...
Strategy Briefing
Traditional Toys and Games Licensing in Turkey, Eastern Europe, and MEA
Aug 2018
Turkey, Eastern Europe, and the Middle East and Africa were collectively the second-fastest growing area of licensed toy sales globally in 2017 with 11% growth. Rapid smartphone penetration has been a major factor in growth, expanding the access ...
Strategy Briefing
Traditional Toys and Games Licensing in Western Europe
Aug 2018
Western Europe excluding Turkey was one of largest markets in the world for licensed toy sales in 2017, but also saw among the strongest drops in sales in the year, declining by 1% overall. The declines come as various countries within the region ...
Strategy Briefing
Traditional Toys and Games Licensing in Emerging Asia Pacific
Aug 2018
Emerging Asia Pacific saw the highest growth of licensed toys with a 12% increase in 2017. The growth comes as major global brands continue to reach new parts of the region due to the rapid proliferation of smartphones. At the same time, however, ...
Strategy Briefing
Traditional Toys in Latin America
Aug 2018
The Latin America toy market began to recover in 2017 after declining over 2014-2016, as a result of widespread economic, political, and currency issues in the region. These issues were less pronounced in 2017, although certain habits, such as buying...
Strategy Briefing
Collectables: A Toys and Games Core Growth Driver
Aug 2018
The traditional toy market faced significant headwinds in 2017, but one bright spot in global growth was collectables, with products such as LOL Surprise! having a major impact on sales. The growth of collectables is being spurred by various factors,...
Company Profile
Hasbro Inc in Toys and Games
Aug 2018
Hasbro Inc became the largest traditional toys and game company in the world in 2017, achieving the strongest growth among the top three companies. However, maintaining this position will be a difficult task in the years ahead. The loss of Toys “R” ...
Company Profile
Mattel Inc in Toys and Games
Aug 2018
Mattel lost its position as the top global traditional toy company in 2017, as continued declines across numerous major brands hindered the company. Early indicators in 2018 suggest that Mattel still has a long road to recovery, and will have to deal...
Strategy Briefing
Distribution Channels in Toys and Games
Jun 2018
Toys and game retailing continued to see a shift from store based to internet retailing in 2017, as the migration from traditional toys stores to internet retailing continued as did the growth of mobile gaming. Toys “R” Us was forced to declare ...
Country Report
Toys and Games in Brazil
Jun 2018
The modest recovery of the Brazilian economy in 2017 contributed to the stability of traditional toys and games. Some categories within traditional toys and games reported above-average growth such as model vehicles, scientific/educational and arts ...
Country Report
Toys and Games in Taiwan
Jun 2018
Toys and games continued to register strong sales growth in 2017, with strong sales increases in video games underpinning overall gains. Video games is already registering considerably higher value sales than traditional toys and games and strong ...
Strategy Briefing
Toys and Games Global Industry Overview
Jun 2018
The global toys and games market continues to grow, as headwinds within the traditional toy space have been more than offset by the success of static consoles in video games. Traditional toys saw an uneven year in 2017, as growing demand for ...
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