Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
Video games hugely benefitted from COVID-19 in 2020 and the ensuing lockdowns, with healthy double-digit value growth that was more than three times the value growth registered in 2019. Lockdowns led to a shift to entertainment at home, with video…
Traditional toys and games were largely unaffected by COVID-19 in 2020, with current value growth up slightly compared with 2019. All the same, with stay-at-home orders in place for much of the year, certain products performed better than others.…
Both traditional toys and games and video games registered higher current value in 2020, compared with 2019. However, in terms of traditional toys and games, current growth was only up marginally. All the same, COVID-19 changed consumer behaviours…
Before the pandemic, Asia Pacific was fastest growing traditional toys market with significant room for growth due to the low spending per household on traditional toys compared to the rest of the world. While the pandemic has proved a setback due to…
Sales of video games rocketed in response to the impact of COVID-19 with home seclusion forcing consumers to look for new sources of entertainment, while existing gamers found themselves with more time to enjoy their hobby. Furthermore, many parents…
With schools and nurseries closed during the lockdown, consumers bought more toys to entertain their children, such as dolls and accessories and model vehicles. There was also increased expenditure on games and puzzles as these proved popular among…
With the outbreak of COVID-19 in 2020 there were a wide range of restrictions imposed across the US, including state lockdowns, with this resulting in consumers being forced to spend considerably more time at home. This provided a huge boost to sales…
In a stark turnaround from the decline seen in 2019, video games in Germany showed staggering double-digit value growth in 2020, driven by console games (digital), mobile games, and online games, as well as AR/VR headsets. While the growth rates of…
In 2020, German consumers turned to traditional toys and games to bring them comfort, joy and support and to help both children and adults cope with the challenges posed by COVID-19. This led to a spike in value sales in 2020, the strongest seen in…
Sales of toys and games in Germany performed very well in 2020, posting the strongest value growth across the entire review period. Even before 2020, there was already an underlying desire amongst parents in Germany, and to some extent grandparents,…
The COVID-19-related lockdown drove greater demand for video games software in 2020, with video games software seeing the strongest growth in a decade in the UK. The need to keep entertained at home and limited options for away-from-home…
With government restrictions on retailing resulting in the closure of traditional toys and games stores for long periods in 2020, retailers and manufacturers alike had to adjust their sales strategies. As major toy retailers had better-established…
Limited options for social activities and travelling throughout 2020 resulted in households being confined to their homes and needing to find ways to entertain themselves. This provided elevated sales and strong growth for both traditional toys and…
Lockdown measures implemented to stem the rise of COVID-19 cases resulted in consumers being required to stay at home. With more spare time being spent indoors, consumers required a variety of options to keep them entertained. One of the most popular…
Lockdown restrictions, such as the closure of non-essential businesses, limits on public transport, and a ban on minors going out, caused a decline in traditional toys and games in 2020.
The Philippines was placed under a long and strict lockdown. While community quarantine orders varied in terms of strictness across the country, non-essential businesses, such as toys and games retailers, were closed nationwide from mid-March to May…
Video games sales are projected grow a staggering 38% growth over the forecast period. Is there a place for traditional toys and games as we emerge from pandemic into a new normal world?
In 2020, lockdowns and quarantine measures in the context of COVID-19 led to significant current value growth for video games in Switzerland. Notably, the pandemic accelerated the ongoing growth trend in the number of Swiss gamers. The pandemic also…
COVID-19 provided a boost to the development of traditional toys and games in value terms in 2020. Indeed, the mandated closure of schools and the shift to online classes caused by the pandemic presented an opportunity for more parents to become more…
Toys and games benefitted from a positive impact from the Coronavirus (COVID-19) pandemic in 2020. Indeed, the growth in traditional toys and games in 2020 was the strongest seen in the entire review period. Categories that fit in well with the needs…