Toys and Games

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
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Nintendo Co Ltd in Toys and Games

Oct 2018

Nintendo saw a major revival of fortunes in 2017, as the launch of the Nintendo Switch made it the second largest company in video games in the year. After years of languishing Wii U sales, the company once more has a successful console on the ...

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Strategy Briefing

Strategy Briefing

Next Generation Households: How Playtime Evolves to 2022

Oct 2018

As millennials finally start to form families, the make-up of households is expected to change dramatically by 2022, with smaller, tech-focused, urban households becoming the norm. As such, the way children play will also change, with more emphasis ...

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Company Profile

Company Profile

LEGO Group in Toys and Games

Sep 2018

LEGO Group saw its first decline in many years in 2017, as headwinds in developed markets more than offset the company’s continued gains in emerging regions. The company continued to decline in 2018 due to the closure of Toys “R” Us stores, but ...

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Strategy Briefing

Traditional Toys and Games in Western Europe

Sep 2018

Value sales of traditional toys and games in Western Europe fell in 2017, due to a changing retailing landscape, the threat from video games, and underperformance by many licences. Declining birth rates in the region also put pressure on sales. ...

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Strategy Briefing

Traditional Toys in Latin America

Aug 2018

The Latin America toy market began to recover in 2017 after declining over 2014-2016, as a result of widespread economic, political, and currency issues in the region. These issues were less pronounced in 2017, although certain habits, such as buying...

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Strategy Briefing

Collectables: A Toys and Games Core Growth Driver

Aug 2018

The traditional toy market faced significant headwinds in 2017, but one bright spot in global growth was collectables, with products such as LOL Surprise! having a major impact on sales. The growth of collectables is being spurred by various factors,...

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Company Profile

Company Profile

Hasbro Inc in Toys and Games

Aug 2018

Hasbro Inc became the largest traditional toys and game company in the world in 2017, achieving the strongest growth among the top three companies. However, maintaining this position will be a difficult task in the years ahead. The loss of Toys “R” ...

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Company Profile

Mattel Inc in Toys and Games

Aug 2018

Mattel lost its position as the top global traditional toy company in 2017, as continued declines across numerous major brands hindered the company. Early indicators in 2018 suggest that Mattel still has a long road to recovery, and will have to deal...

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Strategy Briefing

Distribution Channels in Toys and Games

Jun 2018

Toys and game retailing continued to see a shift from store based to internet retailing in 2017, as the migration from traditional toys stores to internet retailing continued as did the growth of mobile gaming. Toys “R” Us was forced to declare ...

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Country Report

Country Report

Toys and Games in Brazil

Jun 2018

The modest recovery of the Brazilian economy in 2017 contributed to the stability of traditional toys and games. Some categories within traditional toys and games reported above-average growth such as model vehicles, scientific/educational and arts ...

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Country Report

Toys and Games in Taiwan

Jun 2018

Toys and games continued to register strong sales growth in 2017, with strong sales increases in video games underpinning overall gains. Video games is already registering considerably higher value sales than traditional toys and games and strong ...

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Strategy Briefing

Strategy Briefing

Toys and Games Global Industry Overview

Jun 2018

The global toys and games market continues to grow, as headwinds within the traditional toy space have been more than offset by the success of static consoles in video games. Traditional toys saw an uneven year in 2017, as growing demand for ...

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Country Report

Country Report

Toys and Games in Japan

Jun 2018

Despite the low birth rate and the ageing society, toys and games in Japan achieved strong growth in 2017. This was mainly driven by the performance of video games, especially given the significant increase in sales of static consoles and gaming ...

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Toys and Games in South Korea

Jun 2018

Toys and games recorded strong retail value growth in 2017, maintaining the momentum of the review period. Traditional toys and games registered lower retail value growth than in 2016. Dress-up and role play achieved the strongest value growth in ...

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Country Report

Toys and Games in Australia

Jun 2018

In 2017, toys and games in Australia posted another year of positive growth in current value terms. Industry growth was primarily driven by new product developments in video games and strong demand for consoles and accessories. Static consoles and ...

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Toys and Games in Mexico

Jun 2018

During 2017, new brands and products for both traditional toys and games and video games emerged in Mexico, resulting in an excellent performance and an exceptional year for the market....

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Country Report

Toys and Games in Canada

Jun 2018

The Canadian toys and games market continued to register positive growth in current value terms in 2017. While the fallout from the bankruptcy of Toys “R” Us continued to be felt by both consumers and manufacturers, products such as Hatchimals and ...

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Country Report

Toys and Games in the US

Jun 2018

Toys and games continued to grow in the US in 2017, as mixed results within traditional toys and games were more than offset by strong growth in video games. Traditional toys and games was buffeted by headwinds such as the bankruptcy of Toys “R” Us ...

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Country Report

Toys and Games in India

Jun 2018

Growth in total toys and games current value sales in India in 2017 was slower than in 2016, mainly due to the impact of the new Goods and Services Tax (GST) and price increases. Current value growth was also restricted by the limited capacity of ...

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Country Report

Toys and Games in China

Jun 2018

Toys and games recorded strong retail value sales growth in 2017. Although the birth rate dropped, despite the introduction of a 2-child per family policy, an increase in the 0-14-year-old population, the growing number of adult players and a ...

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