Toys and Games

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
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Strategy Briefing

Traditional Toys and Games in Eastern Europe

Mar 2019

Traditional toys and games in Eastern Europe saw slow growth in 2017 after stagnation in 2015. Improving economic conditions and changing consumer preferences are reshaping the industry. The shift towards more technologically advanced and expensive ...

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Top Trends from the 2019 New York Toy Fair

Mar 2019

The 2019 Toy Fair was held in New York this February, and Euromonitor International was in attendance. The fair helps toy makers showcase their newest products, and can be revealing as to where the industry sees toy trends going. For the most part, ...

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Strategy Briefing

Traditional Toys and Games in Middle East and Africa

Feb 2019

Traditional toys and games is an emerging market in Middle East and Africa, driven mainly by a recovering economy, increasing disposable incomes and high birth rates. The region holds very good prospects for traditional toys and games due to ...

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Nintendo Switch: The Biggest Threat to Traditional Toys?

Feb 2019

The Nintendo Switch launch marked a strong turnaround for Nintendo Co Ltd, following the disastrous performance of the Wii U. The Switch has largely consolidated its older hand-held console market, but now also has the opportunity to create a new ...

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Video Games in Asia Pacific

Jan 2019

This report observes the key trends and development of the video games market landscape in Asia Pacific. Both video games software and hardware posted positive growth in 2017, driven by factors such as connected lifestyles, new products, and ...

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Traditional Toys and Games in Asia Pacific

Jan 2019

Asia Pacific remains the second-largest region of traditional toys and games’ sales value in the world, but leads other regions in terms of sales value growth. This report explores the toys and games market landscape, and the factors that influence ...

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Video Games in Latin America

Nov 2018

Latin America is starting to see recovery in its video game market, as years of slow growth caused by economic and political issues in the region subsided somewhat in 2017, allowing new consoles and mobile gaming to expand once more. This recovery, ...

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Strategy Briefing

Toys and Games Competitor Strategy

Nov 2018

The toys and games industry is evolving, and so are the strategies being employed by the top companies to remain competitive. Both video game and traditional toy companies alike are employing more resources for licensing, technology, and ...

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Strategy Briefing

Where will all the Toys go? US Toy Retail in a Post Toys “R” Us World

Nov 2018

While Toys “R” Us was a long languishing company, its sudden exit from the market on the back of high debt and a lack of innovation has left a vacuum in the US toys and games market. Retailers of all sorts are hoping to fill this void as the USD5 ...

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Video Games in Western Europe

Oct 2018

This report discusses developments in the video games industry in Western Europe. Market success is strongly dependent on the performance of static consoles and therefore largely linked to the console launch cycle. The continued rise of mobile gaming...

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Company Profile

Company Profile

Nintendo Co Ltd in Toys and Games

Oct 2018

Nintendo saw a major revival of fortunes in 2017, as the launch of the Nintendo Switch made it the second largest company in video games in the year. After years of languishing Wii U sales, the company once more has a successful console on the ...

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Strategy Briefing

Next Generation Households: How Playtime Evolves to 2022

Oct 2018

As millennials finally start to form families, the make-up of households is expected to change dramatically by 2022, with smaller, tech-focused, urban households becoming the norm. As such, the way children play will also change, with more emphasis ...

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Company Profile

LEGO Group in Toys and Games

Sep 2018

LEGO Group saw its first decline in many years in 2017, as headwinds in developed markets more than offset the company’s continued gains in emerging regions. The company continued to decline in 2018 due to the closure of Toys “R” Us stores, but ...

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Strategy Briefing

Strategy Briefing

Traditional Toys and Games in Western Europe

Sep 2018

Value sales of traditional toys and games in Western Europe fell in 2017, due to a changing retailing landscape, the threat from video games, and underperformance by many licences. Declining birth rates in the region also put pressure on sales. ...

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Strategy Briefing

Traditional Toys and Games Licensing in Turkey, Eastern Europe, and MEA

Aug 2018

Turkey, Eastern Europe, and the Middle East and Africa were collectively the second-fastest growing area of licensed toy sales globally in 2017 with 11% growth. Rapid smartphone penetration has been a major factor in growth, expanding the access ...

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Traditional Toys and Games Licensing in Western Europe

Aug 2018

Western Europe excluding Turkey was one of largest markets in the world for licensed toy sales in 2017, but also saw among the strongest drops in sales in the year, declining by 1% overall. The declines come as various countries within the region ...

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Strategy Briefing

Traditional Toys and Games Licensing in Emerging Asia Pacific

Aug 2018

Emerging Asia Pacific saw the highest growth of licensed toys with a 12% increase in 2017. The growth comes as major global brands continue to reach new parts of the region due to the rapid proliferation of smartphones. At the same time, however, ...

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Strategy Briefing

Traditional Toys in Latin America

Aug 2018

? The Latin America toy market began to recover in 2017 after declining over 2014-2016, as a result of widespread economic, political, and currency issues in the region. These issues were less pronounced in 2017, although certain habits, such as ...

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Strategy Briefing

Strategy Briefing

Collectables: A Toys and Games Core Growth Driver

Aug 2018

The traditional toy market faced significant headwinds in 2017, but one bright spot in global growth was collectables, with products such as LOL Surprise! having a major impact on sales. The growth of collectables is being spurred by various factors,...

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Company Profile

Company Profile

Hasbro Inc in Toys and Games

Aug 2018

Hasbro Inc became the largest traditional toys and game company in the world in 2017, achieving the strongest growth among the top three companies. However, maintaining this position will be a difficult task in the years ahead. The loss of Toys “R” ...

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