Toys and Games

The growing popularity of subscription boxes has led to a rise in M&A activity and funding for subscription box start-ups. Available across industries, they target specific consumer needs through different subscription models: pure convenience,…

Hasbro enjoyed a stellar 2020, as revenues surged despite the pandemic. Capitalising on its strong licensing and gaming portfolio, Hasbro managed to recover from declining sales in 2018. Hasbro is expanding further into TV, films and digital gaming,…

Video games was a major beneficiary of Coronavirus (COVID-19), with sales rebounding from 2019’s decline to see dynamic growth in 2020. Home seclusion, due to lockdowns and working/learning from home, drove video games demand in 2020, with…

Mattel is poised for growth over the forecast period, despite competition from video games and streaming services. The company is repositioning itself as a family entertainment company, bringing digitalisation and product innovations into the…

Adults buying toys for themselves is giving a much-needed boost to companies in the toys and games industry as the number of children declines. Who are kidults and how can companies engage them?

Video games hugely benefitted from COVID-19 in 2020 and the ensuing lockdowns, with healthy double-digit value growth that was more than three times the value growth registered in 2019. Lockdowns led to a shift to entertainment at home, with video…

Traditional toys and games were largely unaffected by COVID-19 in 2020, with current value growth up slightly compared with 2019. All the same, with stay-at-home orders in place for much of the year, certain products performed better than others.…

Both traditional toys and games and video games registered higher current value in 2020, compared with 2019. However, in terms of traditional toys and games, current growth was only up marginally. All the same, COVID-19 changed consumer behaviours…

Before the pandemic, Asia Pacific was fastest growing traditional toys market with significant room for growth due to the low spending per household on traditional toys compared to the rest of the world. While the pandemic has proved a setback due to…

Sales of video games rocketed in response to the impact of COVID-19 with home seclusion forcing consumers to look for new sources of entertainment, while existing gamers found themselves with more time to enjoy their hobby. Furthermore, many parents…

With schools and nurseries closed during the lockdown, consumers bought more toys to entertain their children, such as dolls and accessories and model vehicles. There was also increased expenditure on games and puzzles as these proved popular among…

With the outbreak of COVID-19 in 2020 there were a wide range of restrictions imposed across the US, including state lockdowns, with this resulting in consumers being forced to spend considerably more time at home. This provided a huge boost to sales…

In a stark turnaround from the decline seen in 2019, video games in Germany showed staggering double-digit value growth in 2020, driven by console games (digital), mobile games, and online games, as well as AR/VR headsets. While the growth rates of…

In 2020, German consumers turned to traditional toys and games to bring them comfort, joy and support and to help both children and adults cope with the challenges posed by COVID-19. This led to a spike in value sales in 2020, the strongest seen in…

Sales of toys and games in Germany performed very well in 2020, posting the strongest value growth across the entire review period. Even before 2020, there was already an underlying desire amongst parents in Germany, and to some extent grandparents,…

Robot vacuum cleaners emerge from niche penetration and are worth consideration as part of furniture selection priorities for a growing number of households. Furniture specifications can prevent robots from achieving 100% floor coverage, with…

The COVID-19-related lockdown drove greater demand for video games software in 2020, with video games software seeing the strongest growth in a decade in the UK. The need to keep entertained at home and limited options for away-from-home…

With government restrictions on retailing resulting in the closure of traditional toys and games stores for long periods in 2020, retailers and manufacturers alike had to adjust their sales strategies. As major toy retailers had better-established…

Limited options for social activities and travelling throughout 2020 resulted in households being confined to their homes and needing to find ways to entertain themselves. This provided elevated sales and strong growth for both traditional toys and…

Lockdown measures implemented to stem the rise of COVID-19 cases resulted in consumers being required to stay at home. With more spare time being spent indoors, consumers required a variety of options to keep them entertained. One of the most popular…