Toys and Games

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
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LEGO in Toys and Games

Sep 2019

This report discusses the current state of play of LEGO’s traditional toys and games business at a global level, and gives a performance outlook for the years ahead. It considers LEGO’s strategy, from initiatives related to sustainability to ...

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Strategy Briefing

Strategy Briefing

Video Games in Western Europe

Sep 2019

Video games in Western Europe is beginning to witness a shift from hardware driven sales to a growing adoption of digital and software developments. Mobile games is now the largest category in the region; however, the fragmentation of the category ...

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Country Report

Country Report

Toys and Games in India

Aug 2019

The impact of new government regulations imposed in 2017 was still visible in the first quarter of 2018. The high GST rates compared to previously prevalent VAT rate, continued to affect the margins of the manufacturers. However, sales stabilised in ...

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Strategy Briefing

Strategy Briefing

Where Consumers Shop for Toys and Games

Aug 2019

While channel dynamics in the global toys and games industry not surprisingly favour e-commerce, there is still room for traditional toy stores. The latter see expansion in many key growth markets. Even in the US, Toys”R”Us might receive a new lease ...

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Strategy Briefing

Strategy Briefing

The Growing World of E-sports: Defining Growth, Risks, and Opportunities

Aug 2019

E-sports is a growing multibillion-dollar industry, offering multiple revenue generating platforms. Among the factors contributing to the success of e-sports are technology advancement and the popularity of online and mobile gaming from earlier ages,...

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Strategy Briefing

Strategy Briefing

Boys with Toys: Recapturing Customer Base in Traditional Toys

Aug 2019

Recent trends have seen the traditional toys and games industry struggle to generate excitement among its male customer base, and boys continue to shift towards video games in search of novelty, excitement, competitive play, and social interaction. ...

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Strategy Briefing

Strategy Briefing

Toys and Games Global Industry Overview

Jul 2019

Despite economic headwinds in some markets, the toys and games industry continues to see growth globally. However, the continuing adoption of smart devices and digital entertainment at an ever earlier age puts a spotlight on the need for seamless ...

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Country Report

Country Report

Toys and Games in South Africa

Jul 2019

Growing digital trends in the country have driven steady growth in video games as online and digital games grow due to rapid smartphone penetration and falling data costs. These trends have, however, impacted the slowing growth trend in traditional ...

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Country Report

Country Report

Toys and Games in Singapore

Jul 2019

The birth rate in Singapore declined by 1% in 2018, following a 4% fall in the previous year. This trend has impacted manufacturers in traditional toys and games. These manufacturers typically target growing children and therefore now have a smaller ...

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Country Report

Country Report

Toys and Games in France

Jun 2019

Toys and games continued to record good overall retail value growth in 2018, albeit at a much slower rate than in the previous year. Growth was entirely driven by video games, as the Nintendo Switch, launched in 2017, outsold all other toys and games...

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Country Report

Country Report

Toys and Games in Malaysia

Jun 2019

Toys and games in Malaysia continued to post double-digit current value growth, primarily driven by the strong performance of video games, particularly digital video games software. Video games also continued to benefit from product innovation, with ...

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Country Report

Country Report

Toys and Games in Brazil

Jun 2019

Although the last few years have been hard for Brazil, the country having suffered one of the hardest economic crisis in decades, the toys and games industry was an outlier as it continued to prosper. Picking up speed from the slower, albeit still ...

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Country Report

Country Report

Toys and Games in Indonesia

Jun 2019

Indonesia is a potentially lucrative country for toys and games manufacturers and retailers, as it has a large young population and an increasingly avid gaming community. The popularity of the annual Jakarta Toys and Comics Fair and Indonesia’s ...

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Country Report

Country Report

Toys and Games in Russia

Jun 2019

Overall toys and games achieved high value sales growth in 2018 in Russia. However, traditional toys and games, the larger of the two categories, is struggling due to continuing economic uncertainty, which is directly translating into lowering ...

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Country Report

Country Report

Toys and Games in Ukraine

Jun 2019

Toys and games recorded further value sales growth in 2018 due to the economic recovery, which boosted consumer purchasing power. Traditional toys and games focused on child development, including dress-up and role play, supported category growth, as...

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Country Report

Country Report

Toys and Games in the US

Jun 2019

Toys and games continued to see significant current value growth in the US in 2018, driven solely by video games. As there is a continuing trend of children and adults alike moving towards video games for entertainment, this shift in interest led ...

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Country Report

Country Report

Toys and Games in Spain

Jun 2019

Retail value growth of toys and games slowed in 2018 in comparison to the previous year. Traditional toys and games suffered its first retail value decline since 2013 as sales over the Christmas period disappointed, with no major licensed products to...

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Country Report

Country Report

Toys and Games in Italy

Jun 2019

Video games continued to spur the performance of toys and games in 2018. There is a move away from traditional toys and games in favour of more technological options. This preference is increasingly visible as children move towards video games at an ...

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Country Report

Country Report

Toys and Games in Mexico

Jun 2019

Toys and games in Mexico continued to record strong current value growth in 2018, driven by the impressive performance of video games. On the other hand, traditional toys and games experienced slower current value growth compared to previous years ...

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Country Report

Country Report

Toys and Games in Hong Kong, China

Jun 2019

Video games sales in Hong Kong continue to be supported by huge demand for online and mobile games. In Hong Kong, consumers have access to fast internet connections and large bandwidth, with this helping to support video games sales. Indeed, most ...

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