Toys and Games

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
LEARN MORE
Categories
Filters
Geography
Product Type
Country Report

Country Report

Toys and Games in Spain

Jun 2019

Retail value growth of toys and games slowed in 2018 in comparison to the previous year. Traditional toys and games suffered its first retail value decline since 2013 as sales over the Christmas period disappointed, with no major licensed products to...

US$2,100
Add to cart View details
Country Report

Country Report

Toys and Games in Italy

Jun 2019

Video games continued to spur the performance of toys and games in 2018. There is a move away from traditional toys and games in favour of more technological options. This preference is increasingly visible as children move towards video games at an ...

US$2,100
Add to cart View details
Country Report

Country Report

Toys and Games in Mexico

Jun 2019

Toys and games in Mexico continued to record strong current value growth in 2018, driven by the impressive performance of video games. On the other hand, traditional toys and games experienced slower current value growth compared to previous years ...

US$2,100
Add to cart View details
Country Report

Country Report

Toys and Games in Hong Kong, China

Jun 2019

Video games sales in Hong Kong continue to be supported by huge demand for online and mobile games. In Hong Kong, consumers have access to fast internet connections and large bandwidth, with this helping to support video games sales. Indeed, most ...

US$2,100
Add to cart View details
Country Report

Country Report

Toys and Games in the Netherlands

Jun 2019

After four consecutive years of stable current value growth, toys and games in the Netherlands noted slowing demand. Although sales remained positive for both traditional toys and games and video games driven by stable purchasing behaviour earlier in...

US$2,100
Add to cart View details
Country Report

Country Report

Toys and Games in Poland

Jun 2019

In 2018, toys and games in Poland continued to perform well, registering stronger current value growth than the review period average, with this being largely down to rising disposable incomes as a result of the strong Polish economy. Higher ...

US$2,100
Add to cart View details
Country Report

Country Report

Toys and Games in Thailand

Jun 2019

Thailand is the second-largest economy in ASEAN and it continued to record robust growth in 2018 with GDP seeing good growth. Consumer confidence rose in 2018 thanks to low interest and inflation rates, a hike in the minimum wage and a very low ...

US$2,100
Add to cart View details
Country Report

Country Report

Toys and Games in Turkey

Jun 2019

Toys and games in Turkey continued to be hit by the difficult economic situation over 2018. This was characterised by the devaluation of the Turkish lira that led to large price increases for all consumer goods including toys and games. As a result, ...

US$2,100
Add to cart View details
Country Report

Country Report

Toys and Games in Taiwan

Jun 2019

Toys and games recorded moderate growth in current value terms in 2018 with growth continuing to be fuelled by video games. However, growth was slower than in 2017 which was partly due to Sony Computer Entertainment Co Ltd’s decision to stop ...

US$2,100
Add to cart View details
Country Report

Country Report

Toys and Games in the Philippines

Jun 2019

Toys and games continued to see double-digit current value growth in 2018, thanks to the growing population, rising incomes and the increasing middle-income group. Tax reform reduced personal income tax, leaving consumers with higher disposable ...

US$2,100
Add to cart View details
Country Report

Country Report

Toys and Games in Switzerland

Jun 2019

Positive economic development in Switzerland is allowing for increased spending on toys and games. Consumers’ incomes are rising and therefore disposable income is too, with toys and games benefiting. Inflation remains low in the country, which is ...

US$2,100
Add to cart View details
Country Report

Country Report

Toys and Games in China

Jun 2019

The Chinese toys and games market saw growth slow significantly in 2018, largely as a result of the suspension of approval for new video games due to a restructuring of government departments and regulatory concerns relating to violence and gambling ...

US$2,100
Add to cart View details
Country Report

Country Report

Toys and Games in South Korea

Jun 2019

Toys and games continued to increase in current value terms in 2018, due to growth in both traditional toys and games and video games. Although the latter saw a much stronger performance, both categories saw slower growth in 2018 than in the previous...

US$2,100
Add to cart View details
Country Report

Country Report

Toys and Games in the United Kingdom

Jun 2019

Toys and games recorded stable growth in 2018 in spite of a very difficult year for traditional toys; strong growth in the UK video game industry has enabled the overall stability. The difficult state of political uncertainty has undoubtedly had some...

US$2,100
Add to cart View details
Country Report

Country Report

Toys and Games in Argentina

Jun 2019

Toys and games continued to see double-digit current value growth in 2018, mainly driven by rising inflation in the country. However, consumers again faced a loss of purchasing power as a result of inflation and falling employment; therefore, demand ...

US$2,100
Add to cart View details
Country Report

Country Report

Toys and Games in Japan

Jun 2019

The Japanese toys and games market faces challenging times as low birth rates lead to the ongoing contraction of its core consumer base. Nonetheless, the market experienced moderate growth in 2018 driven by developments such as the trend towards ...

US$2,100
Add to cart View details
Country Report

Country Report

Toys and Games in Canada

Jun 2019

Toys and games in Canada continued to record a solid improvement in current value terms in 2018, driven by the strong performance of video games. With such high internet penetration in the country, and Canadians being enthusiastic gamers, the ...

US$2,100
Add to cart View details
Country Report

Country Report

Toys and Games in Sweden

Jun 2019

In 2018, toys and games in Sweden recorded stronger current value growth than that registered the previous year. Sales continued to be driven by video games, particularly categories such as static consoles, online and mobile games and in-game ...

US$2,100
Add to cart View details
Country Report

Country Report

Toys and Games in the United Arab Emirates

Jun 2019

Although toys and games continued to see growth in current value terms in 2018, this was slower than in all other years of the review period. This was due to the challenges faced by the economy, which remained uncertain, and lower consumer ...

US$2,100
Add to cart View details
Country Report

Country Report

Toys and Games in Australia

Jun 2019

2018 was a challenging year for toys and games. Traditional toys and games saw a significant current value decline due to consumers’ changing purchasing habits. Also, the performance of traditional toys and games was strongly negatively affected by ...

US$2,100
Add to cart View details

Market Research Solutions

Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

Learn More