Toys and Games

Market research on the toys and games industry. Standardised and ...

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.

 
Country Report

Toys and Games in Canada

Sep 2021

Both traditional toys and games and video games registered higher current value in 2020, compared with 2019. However, in terms of traditional toys and games, current growth was only up marginally. All the same, COVID-19 changed consumer behaviours…

USD 2,450
Strategy Briefing

Toys and Games Competitor Strategy

Nov 2018

The toys and games industry is evolving, and so are the strategies being employed by the top companies to remain competitive. Both video game and traditional toy companies alike are employing more resources for licensing, technology, and…

USD 1,325
Country Report

Toys and Games in Australia

Jun 2022

2020 proved to be an unexpected bumper year for the sale of toys and games. Demand from families for entertainment during COVID-19 lockdowns drove sales. The momentum waned in 2021, driven by the prolonged lockdowns but hampered by increased…

USD 2,450
Country Report

Toys and Games in Poland

Jun 2022

In general terms, toys and games performed well in 2021, recording double-digit growth in current value terms. Positive growth was observed across all product categories. Strong sales of traditional toys and games were fuelled by COVID-19…

USD 2,450
Country Report

Toys and Games in Sweden

Jun 2022

The toys and games industry in Sweden witnessed significant growth in 2021, posting an even stronger current value increase in 2021 than in 2020. Whilst the government never enforced a nationwide lockdown in Sweden, the pandemic continued to…

USD 2,450
Country Report

Toys and Games in Argentina

Jun 2022

Facing a second year of pandemic, the toys and games industry in Argentina continued to grow in both current and constant value terms, with growth across both traditional toys and games and video games. Sales were driven mainly by home seclusion,…

USD 2,450
Country Report

Toys and Games in Singapore

Jun 2022

Both traditional toys and games and video games saw stronger current value growth rates in 2021 when compared with 2020. Unlike countries in the West, the sales growth of traditional toys and games in Singapore was actually slower in 2020 because of…

USD 2,450
Country Report

Toys and Games in France

Jun 2022

Toys and games registered marginal value growth in 2021. Growth was significantly driven by the recovery in the sales of traditional toys and games following the reopening of toys specialists. Value sales of video games, on other hand, registered…

USD 2,450
Country Report

Toys and Games in Switzerland

Jun 2022

Following a strong 2020, the rate of growth in retail constant value sales of traditional toys and games in Switzerland continued to accelerate during 2021. COVID-19 continued to provide significant support to demand, with games and puzzles remaining…

USD 2,450
Country Report

Toys and Games in Spain

Jun 2022

Supported by a more stable economic environment, the rate of growth in retail constant value sales (2021 prices) of toys and games accelerated significantly during 2021. However, a long-term decline in the birth rate continues to weigh on demand. The…

USD 2,450
Country Report

Toys and Games in Indonesia

May 2022

Overall, toys and games enjoyed another robust performance in Indonesia in 2021, largely due to the impressive value growth posted by mobile games, the largest contributor to toys and games value sales. Due to the emergence of the Delta COVID-19…

USD 2,450
Country Report

Toys and Games in Germany

Aug 2022

Despite already recording a strong performance in 2020, toys and games continued to post positive current value growth in 2021 – albeit at a slower rate than the previous year – as the prolonged pandemic meant consumers in Germany continued to turn…

USD 2,450
Country Report

Toys and Games in Romania

Jun 2022

In 2016, video games surpassed traditional toys and games in terms of retail value sales for the first time, and the gap between the two continued to widen throughout the forecast period. Indeed, during 2020, the rate of growth in retail constant…

USD 2,450
Country Report

Toys and Games in Thailand

Jun 2022

Video games continued to significantly outperform traditional toys and games during 2021. However, the performance gap between the two narrowed somewhat, with demand for traditional toys and games benefitting from the easing of lockdown restrictions,…

USD 2,450
Country Report

Toys and Games in Italy

Jun 2022

Having accelerated sharply in 2020, the rate of growth in retail constant value sales (2021 prices) of toys and games slowed significantly during 2021, with the relative performances of traditional toys and games and video games continuing to…

USD 2,450
Country Report

Toys and Games in Ukraine

May 2021

Prior to the outbreak of COVID-19, the Ukrainian economy had been expanding at a steady pace, and the outlook was reasonable positive. The disruption caused by the pandemic resulted in a sharp economic contraction for 2020 as a whole.

USD 2,450
Country Report

Toys and Games in India

Jun 2022

After a year of minor growth in 2020 during the first year of COVID-19, the current value growth rate of toys and games accelerated in 2021. However, the differences across categories were significant, with traditional toys and games seeing…

USD 2,450
Country Report

Toys and Games in China

Jul 2022

Toys and games registered high single-digit current value growth in 2021, driven by the recovery of business activities, offline traffic, and consumers’ demand for entertainment amongst COVID-19 uncertainties. However, consumers’ adaption to the “new…

USD 2,450
Country Report

Toys and Games in Taiwan

Jun 2022

Video games dwarf traditional toys and games in Taiwan in terms of retail value sales. Moreover, video games are far more dynamic, with the category’s annual rate of growth in retail constant value sales (2021 prices) more than doubling in 2021.…

USD 2,450
Country Report

Toys and Games in Turkey

Jun 2022

The performance of traditional toys and games remained mixed in 2021, with very strong demand for dolls and accessories and construction (the two largest categories) more than offsetting double-digit rates of decline in retail constant value sales of…

USD 2,450
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