Toys and Games

Market research on the toys and games industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and category information.
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Company Profile

Hasbro Inc in Toys and Games

Aug 2018

Hasbro Inc became the largest traditional toys and game company in the world in 2017, achieving the strongest growth among the top three companies. However, maintaining this position will be a difficult task in the years ahead. The loss of Toys “R” ...

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Company Profile

Company Profile

Mattel Inc in Toys and Games

Aug 2018

Mattel lost its position as the top global traditional toy company in 2017, as continued declines across numerous major brands hindered the company. Early indicators in 2018 suggest that Mattel still has a long road to recovery, and will have to deal...

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Strategy Briefing

Strategy Briefing

Distribution Channels in Toys and Games

Jun 2018

Toys and game retailing continued to see a shift from store based to internet retailing in 2017, as the migration from traditional toys stores to internet retailing continued as did the growth of mobile gaming. Toys “R” Us was forced to declare ...

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Country Report

Country Report

Toys and Games in Brazil

Jun 2018

The modest recovery of the Brazilian economy in 2017 contributed to the stability of traditional toys and games. Some categories within traditional toys and games reported above-average growth such as model vehicles, scientific/educational and arts ...

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Country Report

Country Report

Toys and Games in Taiwan

Jun 2018

Toys and games continued to register strong sales growth in 2017, with strong sales increases in video games underpinning overall gains. Video games is already registering considerably higher value sales than traditional toys and games and strong ...

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Strategy Briefing

Strategy Briefing

Toys and Games Global Industry Overview

Jun 2018

The global toys and games market continues to grow, as headwinds within the traditional toy space have been more than offset by the success of static consoles in video games. Traditional toys saw an uneven year in 2017, as growing demand for ...

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Country Report

Country Report

Toys and Games in Japan

Jun 2018

Despite the low birth rate and the ageing society, toys and games in Japan achieved strong growth in 2017. This was mainly driven by the performance of video games, especially given the significant increase in sales of static consoles and gaming ...

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Country Report

Country Report

Toys and Games in South Korea

Jun 2018

Toys and games recorded strong retail value growth in 2017, maintaining the momentum of the review period. Traditional toys and games registered lower retail value growth than in 2016. Dress-up and role play achieved the strongest value growth in ...

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Country Report

Country Report

Toys and Games in Australia

Jun 2018

In 2017, toys and games in Australia posted another year of positive growth in current value terms. Industry growth was primarily driven by new product developments in video games and strong demand for consoles and accessories. Static consoles and ...

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Country Report

Country Report

Toys and Games in Mexico

Jun 2018

During 2017, new brands and products for both traditional toys and games and video games emerged in Mexico, resulting in an excellent performance and an exceptional year for the market....

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Country Report

Country Report

Toys and Games in Canada

Jun 2018

The Canadian toys and games market continued to register positive growth in current value terms in 2017. While the fallout from the bankruptcy of Toys “R” Us continued to be felt by both consumers and manufacturers, products such as Hatchimals and ...

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Country Report

Country Report

Toys and Games in the US

Jun 2018

Toys and games continued to grow in the US in 2017, as mixed results within traditional toys and games were more than offset by strong growth in video games. Traditional toys and games was buffeted by headwinds such as the bankruptcy of Toys “R” Us ...

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Country Report

Country Report

Toys and Games in India

Jun 2018

Growth in total toys and games current value sales in India in 2017 was slower than in 2016, mainly due to the impact of the new Goods and Services Tax (GST) and price increases. Current value growth was also restricted by the limited capacity of ...

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Country Report

Country Report

Toys and Games in China

Jun 2018

Toys and games recorded strong retail value sales growth in 2017. Although the birth rate dropped, despite the introduction of a 2-child per family policy, an increase in the 0-14-year-old population, the growing number of adult players and a ...

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Country Report

Country Report

Toys and Games in Malaysia

Jun 2018

In 2017 Malaysia’s toys and games industry continued to post positive growth in value sales, driven by the positive performance of both traditional toys and games and video games. In traditional toys and games, categories with a strong portfolio of ...

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Country Report

Country Report

Toys and Games in the Netherlands

Jun 2018

Toys and games enjoyed another year of success in 2017, recording single-digit growth thanks to the influence of the strong sales of video games. Video games sales were principally driven by the fast growth of the Nintendo Switch console which was ...

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Country Report

Country Report

Toys and Games in the Philippines

Jun 2018

Toys and games continued to register current retail value growth in 2017, and outpaced the CAGR of the review period. Growth was driven by the positive performance of both traditional toys and games and video games. Both categories benefited from the...

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Country Report

Country Report

Toys and Games in Turkey

Jun 2018

The healthy growth trend in toys and games continued in 2017, with increasing consumer demand and sharp hikes in unit prices due to the depreciation of the local currency the main factors behind retail value growth. ...

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Country Report

Country Report

Toys and Games in Romania

Jun 2018

As Romania’s economy continued to grow at a fast pace, leading to higher consumer disposable incomes, toys and games registered another year of fast retail value sales growth in 2017. As the country’s technological infrastructure improves and piracy ...

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Country Report

Country Report

Toys and Games in Russia

Jun 2018

Toys and games maintained positive development in 2017. Traditional toys and games performed well, albeit on a more moderate scale. Changing consumer preferences stimulated demand for toys with an educational and development purpose as well as for ...

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