Toys and Games

Both traditional toys and games and video games registered high current value growth in 2021, compared with 2020. Even though COVID-19 related restrictions were lifted by the end of the year, consumers spent much of the year working and studying from…

Despite already recording a strong performance in 2020, toys and games continued to post positive current value growth in 2021 – albeit at a slower rate than the previous year – as the prolonged pandemic meant consumers in Germany continued to turn…

In 2016, video games surpassed traditional toys and games in terms of retail value sales for the first time, and the gap between the two continued to widen throughout the forecast period. Indeed, during 2020, the rate of growth in retail constant…

Video games continued to significantly outperform traditional toys and games during 2021. However, the performance gap between the two narrowed somewhat, with demand for traditional toys and games benefitting from the easing of lockdown restrictions,…

Having accelerated sharply in 2020, the rate of growth in retail constant value sales (2021 prices) of toys and games slowed significantly during 2021, with the relative performances of traditional toys and games and video games continuing to…

Prior to the outbreak of COVID-19, the Ukrainian economy had been expanding at a steady pace, and the outlook was reasonable positive. The disruption caused by the pandemic resulted in a sharp economic contraction for 2020 as a whole.

2020 proved to be an unexpected bumper year for the sale of toys and games. Demand from families for entertainment during COVID-19 lockdowns drove sales. The momentum waned in 2021, driven by the prolonged lockdowns but hampered by increased…

The performance of traditional toys and games remained mixed in 2021, with very strong demand for dolls and accessories and construction (the two largest categories) more than offsetting double-digit rates of decline in retail constant value sales of…

COVID-19 remained in circulation in Brazil throughout 2021, with new variants of the virus emerging around the world, which were then transmitted across the country. Thus, in the first half of the year, the government tightened restrictive measures…

Video games dominate retail value sales of toys and games in Malaysia. During the review period prior to the onset of the pandemic, video games were already significantly outperforming traditional toys and games, and this performance gap widened…

Having declined for the first time in more than a decade during 2020, retail constant value sales (2021 prices) of toys and games returned to growth in 2021. As they have done throughout the forecast period, video games continued to significantly…

Value sales of both traditional toys and games and video games increased during the second year living with COVID-19, in 2021. Although there were some reversals of the 2020 gains in some categories, others grew well and supported overall growth in…

Toys and games in Russia recorded heightened growth of 12% in 2020, compared to 10% in 2019. Much of this growth was due to purchases being made for entertaining families, adults and children, during the lockdown period bought on by the outbreak of…

Toys and games registered high single-digit current value growth in 2021, driven by the recovery of business activities, offline traffic, and consumers’ demand for entertainment amongst COVID-19 uncertainties. However, consumers’ adaption to the “new…

Video games dwarf traditional toys and games in Taiwan in terms of retail value sales. Moreover, video games are far more dynamic, with the category’s annual rate of growth in retail constant value sales (2021 prices) more than doubling in 2021.…

Following a strong 2020, the rate of growth in retail constant value sales of traditional toys and games in Switzerland continued to accelerate during 2021. COVID-19 continued to provide significant support to demand, with games and puzzles remaining…

Supported by a more stable economic environment, the rate of growth in retail constant value sales (2021 prices) of toys and games accelerated significantly during 2021. However, a long-term decline in the birth rate continues to weigh on demand. The…

Overall, toys and games enjoyed another robust performance in Indonesia in 2021, largely due to the impressive value growth posted by mobile games, the largest contributor to toys and games value sales. Due to the emergence of the Delta COVID-19…

This report discusses the current state of play of LEGO’s traditional toys and games business at a global level and gives a performance outlook for the years ahead. It considers LEGO’s strategy, from initiatives related to sustainability and social…

In general terms, toys and games performed well in 2021, recording double-digit growth in current value terms. Positive growth was observed across all product categories. Strong sales of traditional toys and games were fuelled by COVID-19…