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Top Five Trends for Beauty and Personal Care in 2023
Kayla Villena
At a global level, post-pandemic recovery in 2022 was tempered by deceleration, in constant terms, driven by high inflation, rising unit prices and strained supply chains. Euromonitor International takes a deeper look at five key trends that are adding value for consumers and impacting beauty consumption.
Skinification and the Influence of TikTok in The US
Olivia Stelmaszczyk
Skinification is rapidly spreading across beauty and personal care. Euromonitor International explores the US consumer interest in skinification supported by self-care trends, highlighting future opportunities for players.
Introducing the Personalisation Megatrend
Matthew Oster
As more consumers demand products and services to meet their specific needs, companies are racing to build bespoke offerings lest risk being left behind. As tech advances, industries are rushing headlong into the new market for personalisation, in some cases without understanding the motivations of the clients they are trying to satisfy. Euromonitor’s megatrends series will examine these Personalisation Seekers to determine where this concept is heading and who will drive demand moving forward.
Inflationary Pressures Encourage Beauty Consumers to Seek Alternatives
Emilie Hood
As beauty and health products become more expensive amid high rates of inflation globally, consumers are forced to be more selective about the products they spend their money on. The result has been a polarisation of spending across the product categories.
Top Three Trends Shaping China’s Beauty and Personal Care Market
Kemo Zhou
The COVID-19 pandemic and related restrictions sent shockwaves through China’s beauty and personal care industry in 2022 and crippled consumers’ beauty spending. But with the lifting of zero-COVID measures in December 2022, the market heads into 2023 with strong signs of recovery.
Exploring the Booming Market for Mental Health Supplements
Matthew Oster
Mental health has emerged as a key consumer demand in the years since COVID-19. This briefing will examine survey data to understand how consumers are managing stress, where they go for support, and what other health issues they suffer from. It will also review the emerging marketplace for multi-benefit mental health products by using Euromonitor’s Via e-commerce database to examine innovating product approaches and contemplate the direction that the market will go in the coming years.