競合他社に対する自社ボタニカル製品のポートフォリオ評価

Euromonitor International

ユーロモニター・インターナショナルが提供するオンラインSKU追跡ツール「Via」は、SKUデータを活用することで、例えば「ボタニカル（植物由来）」といった特徴を持つ商品の品揃えと、それらが全ヘアケア商品に占める割合を把握できるだけでなく、商品特徴ごとの市場規模を推計することもできます。

How Did Consumer Behaviour Change Under the Pandemic? A Case Study for Latin America?

Carmen Silva

Coronavirus (COVID-19) has had a massive impact globally, acting as catalyzer for many disruptive changes, across markets, categories, channels and in determining new trends. Euromonitor has tracked how consumer behaviour has changed following the pandemic and how it has impacted purchases of consumer health products. Though much behaviour and trends that emerged during the pandemic proved near-universal in nature, some surprising outliers or unexpected outcomes can be found at the local level, sometimes determined by cultural habits, beliefs, or simply structural challenges.

Rise of Plant Based Eating and Alternative Proteins: Understanding Flexitarians and Growth Trends

Tom Rees

In this webinar, we look at trends influencing the flexitarian or plant-based consumer. We highlight plant-based and other alternative protein products coming to market, products that allow consumers to enjoy the same tastes, textures, and versatility as animal-derived foods.

Cosmoprof North America

Euromonitor International

Changing Attitudes in Health and Nutrition: Rise of Immunity-Boosting Strategies

Euromonitor International

Healthy living remains a priority for global consumers and the definition of “being healthy” continues to evolve. Most consumers feel that health encompasses physical health as well as mental well-being and personal happiness. In this white paper we showcase some…

Skincare Sales Set To Reach USD 181 Billion by 2025 As Consumers Are on a Quest for ‘Skinimalism’

Euromonitor International

LONDON, UK – The global beauty and personal care market is expected to rebound in 2021, with a 3% growth largely driven by Asia Pacific, according to global market research company Euromonitor International. In its latest webinar ‘Beauty in Recovery:…