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健康的に年を重ねる：シルバー世代のためのゴールデンチャンス
Emil Fazira
アジア太平洋地域は、2040年までに65歳以上の人口が全体の16%に達すると予想されている。しかし、健康志向が強いこの年齢層をターゲットにした処方箋不要の健康食品は、同地域ではまだ限られている。また、同地域の消費者は年齢を重ねると、自らの健康にとって、筋力の維持やフィットネスの優先度が低くなる傾向がある。
Immunity Receding, Mental Health Advancing to Drive Consumer Health in 2021
Matthew Oster
Global growth in consumer health is expected to reach 2% in 2021, up only slightly from 1.8% in 2020, as the fitful pace of reopenings over the course of 2021 allowed for marginal improvements in consumer spend in categories suppressed during the height of the pandemic in 2020. The persistence of the spread of Coronavirus (COVID-19) and the still-ongoing efforts to vaccinate consumers across the globe have limited the pace of growth in 2021.
Megatrends: Quantifying Wellness
Irina Barbalova
In April 2021, Euromonitor ran a webinar Quantifying Megatrends: Expanding Your Portfolio in the Right Spaces, which discussed Euromonitor’s new tool for quantifying megatrends, and shared the methodology behind the data and the key findings. Wellness is a key megatrend identified by Euromonitor International’s network of industry, country, economic and consumer experts as having the furthest-reaching impact on industries and consumers in the future.