Iraq

Sales of home care continued to flourish in 2021 due to the ongoing threat from COVID-19. However, the higher cost of importing and logistics pushed brands to raise their prices putting a cap on demand for home care. The COVID-19 pandemic has had a…

Soft drinks sales saw a strong recovery in 2021 despite the country continuing to be affected by COVID-19. Improvements in the non-oil economy, supported by the easing of COVID-19 restrictions provided a big boost. Nonetheless, the main brands…

Soft drinks sales saw a strong recovery in 2021 despite the country continuing to be affected by COVID-19. Improvements in the non-oil economy, supported by the easing of COVID-19 restrictions provided a big boost. Nonetheless, the main brands…

Bread is the dominant staple food in Iraq, but retail volume sales of baked goods fell sharply during 2020 due to supply-chain disruption arising from COVID-19, in addition to the economic shock that it engendered. However, they rebounded strongly…

Polarisation was the key trend in snacks in Iraq in 2020 and 2021 as consumers gravitated towards either the cheapest options available or premium imported brands. Although the security situation has improved considerably, the COVID-19 situation…

Consumer health in 2021: The big picture

Political instability, weak security, and corruption blight Iraq’s society and business landscape. A disproportionate reliance on the oil sector distorts the country’s external sector and economy. Nevertheless, the recovering oil price is expected to…

Cooking ingredients and meals in 2021: The big picture

Iraq remains a volatile market with ongoing concerns about a resurgence in violence. The outbreak of COVID-19 placed further pressure on the country, while its significant dependence on oil remains an issue due to fluctuations in the price of oil.…

This report analyses the market for alcoholic drinks in Iraq. For the purposes of the study, the market has been defined as follows:

In 2020 real GDP is expected to fall by of 9.7%. The pandemic containment and mitigation measures will have a significant negative impact on non-oil activity in 2020, whilst the decline in oil prices has resulted in a sharp fall in oil revenues since…

This report analyses the market for tobacco in Iraq. For the purposes of the study, the market has been defined as follows:

This report analyses the market for tissue and hygiene in Iraq. For the purposes of the study, the market has been defined as follows:

This report analyses the market for beauty and personal care in Iraq. For the purposes of the study, the market has been defined as follows:

The number of households is set to increase rapidly in Iraq over 2021-2040, with couples with children remaining the dominant household type. While household earnings will not recover from the COVID-19 impact by 2040, the fastest household…

Economies that offer an efficient, fast and inexpensive path to starting a business enjoy great dynamism and high FDI intake. A country with a competitive business environment is offering sound transport and ICT infrastructure; an effective juridical…

The landscape in which businesses operate has an impact on the supply chain and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a…

The report provides information on the economic landscape, major monetary indicators, foreign trade, investments and government finance in Iraq. In 2021, the country’s economy expanded in real terms, driven by increasing domestic consumption, public…

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…