Iraq

The world's most comprehensive market research on consumer produc...

The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Iraq.

Country Report

Home Care in Iraq

Apr 2022

Sales of home care continued to flourish in 2021 due to the ongoing threat from COVID-19. However, the higher cost of importing and logistics pushed brands to raise their prices putting a cap on demand for home care. The COVID-19 pandemic has had a…

USD 2,750
Country Report

Soft Drinks in Iraq

Apr 2022

Soft drinks sales saw a strong recovery in 2021 despite the country continuing to be affected by COVID-19. Improvements in the non-oil economy, supported by the easing of COVID-19 restrictions provided a big boost. Nonetheless, the main brands…

USD 2,450
Country Report

Snacks in Iraq

Jul 2022

Currency depreciation during 2022 lead to price hikes that shocked the market, interrupting the flow of imports and harming the operations of local manufacturers. Consumers now have more limited choices as purchasing power is falling. However, demand…

USD 2,450
Country Report

Alcoholic Drinks in Iraq

Jul 2022

Alcoholic drinks in Iraq faces major challenges, not least the presence of a huge and largely unchecked black market in counterfeit brands. Rampant corruption and lack of political will continue to support this trade in illicit products, with the…

USD 2,450
Country Report

Tobacco in Iraq

Jul 2022

Tobacco continued to register positive volume growth in 2020 and 2021 as rising prices pushed many consumers towards cheaper cigarette brands. In smoking tobacco, local production is rising as players seek to avoid high import taxes. In cigarettes,…

USD 2,450
Country Report

Retailing in Iraq

May 2022

Iraq’s retailing industry faced stiff challenges in 2020 and 2021 as the COVID-19 pandemic discouraged consumers from shopping in crowded stores. With incomes under pressure, many were also reluctant to spend money unless strictly necessary and this…

USD 2,450
Country Report

Hot Drinks in Iraq

Apr 2022

Soft drinks sales saw a strong recovery in 2021 despite the country continuing to be affected by COVID-19. Improvements in the non-oil economy, supported by the easing of COVID-19 restrictions provided a big boost. Nonetheless, the main brands…

USD 2,450
Country Report

Staple Foods in Iraq

Mar 2022

Bread is the dominant staple food in Iraq, but retail volume sales of baked goods fell sharply during 2020 due to supply-chain disruption arising from COVID-19, in addition to the economic shock that it engendered. However, they rebounded strongly…

USD 2,450
Country Report

Tissue and Hygiene in Iraq

Jun 2022

Strong growth was recorded in tissue and hygiene in 2020 and 2021 despite the impact of the COVID-19 pandemic and the lingering effects of armed conflict. One exception was the AFH channel, with dramatic declines seen in 2020 as the strict approach…

USD 2,750
Country Report

Beauty and Personal Care in Iraq

Jun 2022

Beauty and personal care faces major challenges, not least the prevalence of counterfeit brands, resulting in very low levels of consumer trust. There is no coordinated nationwide distribution and most sales are generated by small players that focus…

USD 2,750
Country Report

Cooking Ingredients and Meals in Iraq

May 2022

Cooking ingredients and meals in 2021: The big picture

USD 2,450
Country Report

Consumer Health in Iraq

Nov 2021

Consumer health in 2021: The big picture

USD 2,750
Country Report

PEST Analysis: Iraq

Jun 2021

Political instability, weak security, and corruption blight Iraq’s society and business landscape. A disproportionate reliance on the oil sector distorts the country’s external sector and economy. Nevertheless, the recovering oil price is expected to…

USD 300
Country Report

Dairy Products and Alternatives in Iraq

Sep 2021

Iraq remains a volatile market with ongoing concerns about a resurgence in violence. The outbreak of COVID-19 placed further pressure on the country, while its significant dependence on oil remains an issue due to fluctuations in the price of oil.…

USD 2,100
Country Briefing

Households: Iraq

Apr 2022

The number of households is set to increase rapidly in Iraq over 2021-2040, with couples with children remaining the dominant household type. While household earnings will not recover from the COVID-19 impact by 2040, the fastest household…

USD 300
Country Briefing

Business Dynamics: Iraq

Jan 2022

Economies that offer an efficient, fast and inexpensive path to starting a business enjoy great dynamism and high FDI intake. A country with a competitive business environment is offering sound transport and ICT infrastructure; an effective juridical…

USD 300
Country Briefing

Economy, Finance and Trade: Iraq

Mar 2022

The report provides information on the economic landscape, major monetary indicators, foreign trade, investments and government finance in Iraq. In 2021, the country’s economy expanded in real terms, driven by increasing domestic consumption, public…

USD 300
Country Briefing

Income and Expenditure: Iraq

Oct 2021

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

USD 300
Country Briefing

Environmental Sustainability: Iraq

Sep 2021

The landscape in which businesses operate has an impact on the supply chain and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a…

USD 300
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