The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Iraq.
The revaluation of the Iraqi dinar in 2023 eased pressure on prices to some degree, providing relief to brand owners in the snacks industry. Nonetheless, importers of major global brands are still struggling as their products remain very expensive…
Iraq’s alcoholic drinks industry remains underdeveloped and in a rather chaotic state due to a complex matrix of supply-side challenges including rampant smuggling, widespread corruption, infrastructure issues and the routine counterfeiting of…
Iraq’s tobacco industry began to struggle for positive volume growth in 2022 despite the rapid growth seen in reduced harm options such as heated tobacco and e-vapour products. In most cases, local smokers are intent on reducing the amount they smoke…
The stabilisation of the Iraqi dinar in 2023 and rising local production led to price drops across consumer health in 2023, boosting demand across the board. Tighter regulation and more control over imports benefited the industry generally, while the…
Iraq’s retail industry has continued to expand and develop during the post-pandemic era, with buoyant global oil prices, rising levels of FDI and substantial improvements in retailing infrastructure amidst booming post-conflict redevelopment all…
Corruption and a weak rule of law are impediments to democracy in Iraq, which also suffers from frequent bouts of political instability. Higher oil prices and production is fuelling economic recovery, whilst inflation remains contained, but reliance…
2022 was a challenging year for Iraq’s tissue and hygiene market as high inflation and rising prices put pressure on demand, despite population growth and urbanisation. The essential nature of many of these products mean that consumers are more…
Sales of home care continued to flourish in 2021 due to the ongoing threat from COVID-19. However, the higher cost of importing and logistics pushed brands to raise their prices putting a cap on demand for home care. The COVID-19 pandemic has had a…
Local soft drinks production rose in 2022 due to favourable government regulation and rising demand as the devaluation of the dinar made imports prohibitively expensive. However, this was not enough to fill all the gaps left by the absence of some…
Demand for beauty and personal care came under pressure in 2022 as high inflation undermined consumer spending. This flowed from the 23% devaluation of the dinar and the global supply chain crisis as higher prices led to the launch of low-quality…
The biggest influences on sales of hot drink in 2022 were high inflation and the devaluation of the dinar. While consumption in the most popular category of tea was not hugely affected as tea is still affordable for most, steep unit price rises…
? During 2022, Iraq’s staple foods market was shaped mainly by rising prices and volatility in the supply of key categories. The Ukraine conflict caused concern among some consumers, although a certain level of stability is being seen in the market…
Food price inflation cast a pall over cooking ingredients and meals in 2022 as the devaluation of the Iraqi currency and the global supply chain crunch due to the Ukraine conflict led to prices soaring across the industry. Iraq remains dependent on…
Steep unit price growth and socio economic instability influenced sales of dairy products and alternatives in 2022. As foodservice sales rebounded from the COVID-19 pandemic, retail sales rose due to population growth and spreading affluence.…
The number of households is set to increase moderately in Iraq over 2022-2027, with couples with children remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 5% elevating living costs. The…
Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…
This report assesses the business environment in Iraq, focusing on the regulatory environment, stability of the financial system, FDI intake, labour market flexibility and skillset, trade openness, mobility infrastructure, ICT adoption and innovative…
The commodities country overview provides comprehensive data on production, consumption and price trends in key commodities markets. The commodities overview in Iraq covers production and consumption trends in agricultural commodities, energy…
The report examines the economic landscape of Iraq and provides information on major monetary indicators, foreign trade, investments and government finance. The economy in Iraq expanded in real terms in 2022, driven by increasing public and private…