Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The rate of growth in retail volume sales of tea continued to slow during 2021. The fact that the unit price of tea rose by more than a quarter during the year was the main driver of this slowdown. This price hike was largely driven by a sharp…
Having slowed significantly during 2020, the annual rate of growth in retail volume sales of other hot drinks exhibited no more than a marginal acceleration during 2021. A sharp acceleration in the annual rate of growth in the unit price of other hot…
Having slowed significantly during 2020 due to the economic shock of the pandemic, the rate of growth in retail volume sales of hot drinks accelerated modestly in 2021 but remained relatively subdued. A sharp acceleration in unit price growth played…
Having slowed significantly during 2020, as the economic shock of the pandemic outweighed the fact that local consumers were spending more time at home, the rate of growth in retail volume sales of coffee accelerated modestly in 2021 as economic…
High inflation continues to be a major burden for businesses in Nigeria, hampering the country’s stance in the Economic Freedom ranking. The investment environment in Nigeria remains complicated, yet the country is among the global leaders in terms…
Suntory Beverage & Food Nigeria Ltd dominates sports drinks in Nigeria. The company’s long-established Lucozade Sport brand gained further share in 2021 thereby entrenching itself as the dominant sports drink in Nigeria, building on its strong brand…
Nigeria’s growing population brings with it an increasing demand for soft drinks, especially as temperatures are quite high. Urbanisation also drives demand for ready-to-drink soft drinks among busy, on-the-go consumers, while the lack of potable…
CHI Ltd dominated off-trade volume sales of RTD tea in 2021. The company’s RTD tea brand, Chi Ice Tea, has gained a foothold in the Nigerian market and is quite popular with consumers. The company benefits from economies of scale, with its widespread…
Sales of RTD coffee are not notable in Nigeria, and there are no signs that such drinks will be available in the country in the near future.
In the midst of the economic challenges of COVID-19 and slow economic growth, CHI Ltd leads the juice market in Nigeria. With its brands having a long-standing presence in Nigeria, the company has gained strong knowledge of the marketing terrain.…
Despite the challenges posed by the COVID-19 pandemic, there were several new launches in energy drinks in 2021. For example, Suntory Beverage & Food Nigeria Ltd introduced Lucozade Cola, which is a new variant in its Lucozade portfolio. It comes in…
Suntory Beverage & Food Nigeria Ltd held a strong off-trade value share of concentrates in 2021. Its Ribena brand is very well known and is widely available in several retail outlets, benefiting from the company’s strong distribution network. The…
Undeterred by the slow economic growth and COVID-19 challenges, several manufacturers in carbonates rebranded, or introduced new flavours and new pack sizes of their existing brands. Rite Foods Ltd introduced several new flavours in its Bigi brand…
In off-trade volume terms, Coca-Cola Nigeria Ltd was the leading brand operator in the market for bottled water in 2021 with its Eva brand. With known reliable quality, reputation, distributional reach and marketing strength of its various brands in…
Sales of Asian speciality drinks are not notable in Nigeria, and there are no signs that such drinks will be available in the country in the near future.
The Lagos in Nigeria report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
The Kano in Nigeria report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…
The Ibadan in Nigeria report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
The Abuja in Nigeria report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
Vacuum cleaners are a niche product in Nigeria as most Nigerians do not have carpets due to the high temperatures and while vacuum cleaners can be used on most surfaces, they are essential to keep carpets clean. In 2021, vacuums cleaners are the only…