Nigeria

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Air Care in Nigeria

Jan 2023

While air care registered double-digit current value growth, there was minimal volume growth, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil industry did not benefit as much as it could…

USD 1,195
Country Report

Hosiery in Nigeria

Jan 2023

Nigeria’s weak economy in 2022 negatively impacted the performance of hosiery as hefty inflation drove prices up. With consumer expenditure compromised Nigerians have focused on essential apparel and so only bought new hosiery when necessary. Hosiery…

USD 1,195
Country Report

Polishes in Nigeria

Jan 2023

While polishes registered double-digit current value growth, volume sales actually fell slightly, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil industry did not benefit as much as it…

USD 1,195
Country Report

Dishwashing in Nigeria

Jan 2023

While dishwashing registered double-digit current value growth, constant value growth was minimal and volume growth was also muted, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil…

USD 1,195
Country Report

Menswear in Nigeria

Jan 2023

Menswear saw a significant decline in retail volume sales in 2022, although current value sales increased in line with higher unit prices. Demand was significantly weakened by rising prices, but also from lower purchasing power as consumers struggled…

USD 1,195
Country Report

Footwear in Nigeria

Jan 2023

Footwear saw a strong decline in retail volume sales in 2022, although current value sales increased due to sharp rises in unit prices. Rising inflation during the year had weakened purchasing power whilst footwear brands were forced to increase…

USD 1,195
Country Report

Juice in Nigeria

Jan 2023

In 2022, juice drinks once again leads the category with the fastest growth in volume terms. As a comparatively cheaper juice product, there are a wide range of affordable products and smaller pack sizes available. These are proving popular with…

USD 1,195
Country Report

Energy Drinks in Nigeria

Jan 2023

In 2022, Lucozade continues to lead the energy drinks category by retail volume share. Owned by Suntory Beverage and Food Nigeria Ltd, the brand is relatively well known in many Nigerian households and is significantly cheaper than most alternative…

USD 1,195
Country Report

Coffee in Nigeria

Jan 2023

In 2022, Nestlé Nigeria Plc remained the dominant player in terms of off-trade coffee value sales. The company maintained its lead in instant coffee due to the strong reputation of its Nescafé brand. Nescafé benefits from an established and popular…

USD 1,195
Country Report

Home Insecticides in Nigeria

Jan 2023

In 2022, home insecticides registered healthy current value, though volume growth was minimal. While inflation led to higher prices, home insecticides are seen as an essential in Nigeria, as malaria-carrying mosquitos are prevalent. As a result,…

USD 1,195
Country Report

Bleach in Nigeria

Jan 2023

Bleach was the strongest performer within home care in 2022, registering healthy volume growth. With inflation continuing to rise at pace, many consumers switched to bleach from other more expensive products such as surface care. The background in…

USD 1,195
Country Report

RTD Tea in Nigeria

Jan 2023

RTD tea is a developing category in Nigeria with strong potential for future growth as its offer of a refreshing and energising product appeals to busy professionals, especially as it is often fruit flavoured. The gradual rise of RTD tea comes as…

USD 1,195
Country Report

Toilet Care in Nigeria

Jan 2023

While toilet care registered double-digit current value growth, there was minimal volume growth, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil industry did not benefit as much as it…

USD 1,195
Country Report

Sportswear in Nigeria

Jan 2023

Sportswear posted a weaker performance in 2022 with current value growth slowing down compared to the previous year. Due to high inflation, consumer purchasing power was significantly reduced forcing consumers to focus on only essential apparel.…

USD 1,195
Country Report

Childrenswear in Nigeria

Jan 2023

Childrenswear was negatively impacted by weak economic conditions in 2022 as high inflation limited consumer spending power and stifled demand. Retailers were forced to increase unit prices as high operating costs and the depreciation of the Naira…

USD 1,195
Country Report

Apparel Accessories in Nigeria

Jan 2023

Apparel accessories declined in retail volume terms in 2022 due to poor economic conditions during the year, although the category saw a slight increase in current value sales due rising unit prices. High inflation had a deep impact on purchasing…

USD 1,195
Country Report

Hot Drinks in Nigeria

Jan 2023

In 2022, hot drinks manufacturers’ ability to deliver in the Nigerian market was still being affected by the negative impact of the COVID-19 crisis. The devaluation of the local currency and rising inflation, which led to high unit prices, saw…

USD 2,450
Country Report

Surface Care in Nigeria

Jan 2023

While surface care registered double-digit current value growth, there was a decline in both constant value and volume sales, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil industry did…

USD 1,195
Country Report

Laundry Care in Nigeria

Jan 2023

While laundry care registered double-digit current value growth, constant value growth was minimal and volume growth was also muted, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil…

USD 1,195
Country Report

Jeans in Nigeria

Jan 2023

The poor economic conditions in 2022 created difficulty for jeans with retail volume sales declining substantially, although rising unit prices led to a modest increase in current value terms. As consumer spending power was weakened by high…

USD 1,195
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