Nigeria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Tea in Nigeria

Jan 2022

The rate of growth in retail volume sales of tea continued to slow during 2021. The fact that the unit price of tea rose by more than a quarter during the year was the main driver of this slowdown. This price hike was largely driven by a sharp…

USD 1,195
Country Report

Other Hot Drinks in Nigeria

Jan 2022

Having slowed significantly during 2020, the annual rate of growth in retail volume sales of other hot drinks exhibited no more than a marginal acceleration during 2021. A sharp acceleration in the annual rate of growth in the unit price of other hot…

USD 1,195
Country Report

Hot Drinks in Nigeria

Jan 2022

Having slowed significantly during 2020 due to the economic shock of the pandemic, the rate of growth in retail volume sales of hot drinks accelerated modestly in 2021 but remained relatively subdued. A sharp acceleration in unit price growth played…

USD 2,450
Country Report

Coffee in Nigeria

Jan 2022

Having slowed significantly during 2020, as the economic shock of the pandemic outweighed the fact that local consumers were spending more time at home, the rate of growth in retail volume sales of coffee accelerated modestly in 2021 as economic…

USD 1,195
Country Briefing

Business Dynamics: Nigeria

Jan 2022

High inflation continues to be a major burden for businesses in Nigeria, hampering the country’s stance in the Economic Freedom ranking. The investment environment in Nigeria remains complicated, yet the country is among the global leaders in terms…

USD 250
Country Report

Sports Drinks in Nigeria

Jan 2022

Suntory Beverage & Food Nigeria Ltd dominates sports drinks in Nigeria. The company’s long-established Lucozade Sport brand gained further share in 2021 thereby entrenching itself as the dominant sports drink in Nigeria, building on its strong brand…

USD 1,195
Country Report

Soft Drinks in Nigeria

Jan 2022

Nigeria’s growing population brings with it an increasing demand for soft drinks, especially as temperatures are quite high. Urbanisation also drives demand for ready-to-drink soft drinks among busy, on-the-go consumers, while the lack of potable…

USD 2,450
Country Report

RTD Tea in Nigeria

Jan 2022

CHI Ltd dominated off-trade volume sales of RTD tea in 2021. The company’s RTD tea brand, Chi Ice Tea, has gained a foothold in the Nigerian market and is quite popular with consumers. The company benefits from economies of scale, with its widespread…

USD 1,195
Country Report

RTD Coffee in Nigeria

Jan 2022

Sales of RTD coffee are not notable in Nigeria, and there are no signs that such drinks will be available in the country in the near future.

USD 1,195
Country Report

Juice in Nigeria

Jan 2022

In the midst of the economic challenges of COVID-19 and slow economic growth, CHI Ltd leads the juice market in Nigeria. With its brands having a long-standing presence in Nigeria, the company has gained strong knowledge of the marketing terrain.…

USD 1,195
Country Report

Energy Drinks in Nigeria

Jan 2022

Despite the challenges posed by the COVID-19 pandemic, there were several new launches in energy drinks in 2021. For example, Suntory Beverage & Food Nigeria Ltd introduced Lucozade Cola, which is a new variant in its Lucozade portfolio. It comes in…

USD 1,195
Country Report

Concentrates in Nigeria

Jan 2022

Suntory Beverage & Food Nigeria Ltd held a strong off-trade value share of concentrates in 2021. Its Ribena brand is very well known and is widely available in several retail outlets, benefiting from the company’s strong distribution network. The…

USD 1,195
Country Report

Carbonates in Nigeria

Jan 2022

Undeterred by the slow economic growth and COVID-19 challenges, several manufacturers in carbonates rebranded, or introduced new flavours and new pack sizes of their existing brands. Rite Foods Ltd introduced several new flavours in its Bigi brand…

USD 1,195
Country Report

Bottled Water in Nigeria

Jan 2022

In off-trade volume terms, Coca-Cola Nigeria Ltd was the leading brand operator in the market for bottled water in 2021 with its Eva brand. With known reliable quality, reputation, distributional reach and marketing strength of its various brands in…

USD 1,195
Country Report

Asian Speciality Drinks in Nigeria

Jan 2022

Sales of Asian speciality drinks are not notable in Nigeria, and there are no signs that such drinks will be available in the country in the near future.

USD 1,195
Cities

Lagos in Nigeria

Jan 2022

The Lagos in Nigeria report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 725
Cities

Kano in Nigeria

Jan 2022

The Kano in Nigeria report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

USD 725
Cities

Ibadan in Nigeria

Jan 2022

The Ibadan in Nigeria report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 725
Cities

Abuja in Nigeria

Jan 2022

The Abuja in Nigeria report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 725
Country Report

Vacuum Cleaners in Nigeria

Nov 2021

Vacuum cleaners are a niche product in Nigeria as most Nigerians do not have carpets due to the high temperatures and while vacuum cleaners can be used on most surfaces, they are essential to keep carpets clean. In 2021, vacuums cleaners are the only…

USD 1,195
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