Nigeria

Due to a substantial decline in disposable income as a result of high inflation, sanitary protection saw relatively weak volume growth in growth in 2022, compared with the previous year. Whilst inflation in the overall economy limited consumer…

Retail tissue products, even toilet paper, continue to be of limited essentiality in Nigeria, and the category saw a decline in volume terms in 2022 as high inflation limited consumer spending power. Unit prices of retail tissue brands also increased…

While air care registered double-digit current value growth, there was minimal volume growth, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil industry did not benefit as much as it could…

Nigeria’s weak economy in 2022 negatively impacted the performance of hosiery as hefty inflation drove prices up. With consumer expenditure compromised Nigerians have focused on essential apparel and so only bought new hosiery when necessary. Hosiery…

Sun care is a niche landscape that performs poorly when economic conditions are weak. With a poor economy during 2022, particularly with high inflation limiting consumer spending power, there was a decline in demand. Furthermore, since expatriates…

Fragrances in Nigeria performed relatively well in 2022, despite poor economic conditions, with inflation reducing consumer spending power while rising unit prices. With the category having seen a weak performance over the review period, particularly…

Though direct selling registered current value growth, constant value sales fell. Inflation spiralled in 2022, largely caused by the energy crisis stemming from the war in Ukraine, as well as global shortages of key products. On top of this, further…

While polishes registered double-digit current value growth, volume sales actually fell slightly, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil industry did not benefit as much as it…

While dishwashing registered double-digit current value growth, constant value growth was minimal and volume growth was also muted, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil…

Menswear saw a significant decline in retail volume sales in 2022, although current value sales increased in line with higher unit prices. Demand was significantly weakened by rising prices, but also from lower purchasing power as consumers struggled…

Footwear saw a strong decline in retail volume sales in 2022, although current value sales increased due to sharp rises in unit prices. Rising inflation during the year had weakened purchasing power whilst footwear brands were forced to increase…

In 2022, juice drinks once again leads the category with the fastest growth in volume terms. As a comparatively cheaper juice product, there are a wide range of affordable products and smaller pack sizes available. These are proving popular with…

In 2022, Lucozade continues to lead the energy drinks category by retail volume share. Owned by Suntory Beverage and Food Nigeria Ltd, the brand is relatively well known in many Nigerian households and is significantly cheaper than most alternative…

In 2022, Nestlé Nigeria Plc remained the dominant player in terms of off-trade coffee value sales. The company maintained its lead in instant coffee due to the strong reputation of its Nescafé brand. Nescafé benefits from an established and popular…

In 2022, poor economic conditions weakened retail volume growth for products within depilatories. As such, depressed consumer spending power in 2022, due to an inflationary economy and depreciated local currency, saw growth slow compared to the more…

The performance of deodorants in 2022 was impacted by poor economic conditions and rising price points due to the depreciation of the local currency. As such, retail volume growth suffered during the year. However, current retail value growth was…

While surface care registered double-digit current value growth, there was a decline in both constant value and volume sales, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil industry did…

While laundry care registered double-digit current value growth, constant value growth was minimal and volume growth was also muted, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil…

The poor economic conditions in 2022 created difficulty for jeans with retail volume sales declining substantially, although rising unit prices led to a modest increase in current value terms. As consumer spending power was weakened by high…

Suntory Beverage & Food Nigeria Ltd leads concentrates in both off-trade volume and value share in 2022. The Ribena brand is a household name, particularly among children. Parents would normally add such drinks to their children's lunch packs for…