Nigeria

With the development of the hospitality, health care, and consumer food services industries in Nigeria and the continuous development of real estate for modern office complexes, away-from-home tissue and hygiene is expected to grow well over the ...

Nappies/diapers/pants performed well in retail volume terms in 2018 despite sluggish economic growth, largely due to strong price competition instigated by the Molfix brand which meant that average unit price increases were below inflation. Price ...

Except during the period of weak economic growth between 2016 and 2017, tissue and hygiene recorded strong retail volume growth over the review period in Nigeria, as many categories, such as toilet paper, nappies/diapers/pants, wipes, and sanitary ...

Sales of retail adult incontinence remained low in 2018, largely due to the low incomes of most Nigerians. Average unit prices remain extremely high compared to alternative products such as sanitary towels. Low awareness, which also contributes to ...

With the economic recovery in 2018 following the recession of 2016 and slow economic growth in 2017, retail tissue witnessed good growth in volume terms in 2018. Retail tissue has bright prospects over the forecast period as the category is far from ...

Sanitary protection is far from mature in Nigeria, with low per capita usage among 12 to 54-year-old women in 2018. Despite a large and rapidly growing population of women of menstruating age, high poverty levels mean these products remain ...

Over the review period wipes recorded strong growth, mainly due to increased demand for task-specific brands. Whilst poor economic conditions resulted in consumers moving to alternatives such as water, napkins and handkerchiefs, the category has ...

Growth of the global pharmaceuticals and medical equipment industry accelerated in 2018 on the back of strong performance of companies within Asia Pacific and Western Europe. Lucrative Asian markets, surging biologics production, and investment into ...

Asian speciality drinks sales remained negligible in 2018, and this situation is not expected to change over the forecast period....

The demand for bottled water continues to be driven by population growth, hot and dry weather conditions and a shortage in municipal water supplies. Sachets is set to remain a packaging type of choice, due to its affordability and widespread ...

The demand for carbonates is set to continue to increase over the forecast period, supported by improved economic conditions. However, manufacturers will be challenged by the emerging health and wellness trend, with consumers shifting to juice as a ...

Liquid and powder concentrates continue to attract attention from price-sensitive consumers. In particular, powder concentrates is perceived to be more affordable option than potential substitutes like ready-to-drink juice. This was a key factor ...

Energy drinks continues to receive attention from busy Nigerians, who increasingly rely on this type of beverage for a daily energy boost. Another factor contributing to the rebound in retail volume sales after steep declines during the 2016/2017 ...

Juice manufacturers are set to derive further benefit from the health and wellness trend over the forecast period. This development is supported by growing concerns over the health risks associated with high sugar consumption. The warning labels ...

Retail volume sales were supported by improved economic conditions in 2018. As real GDP rose, manufacturers benefited from the stabilisation of the naira, which exerted downward pressure on import costs. Consumers showed higher spending confidence, ...

RTD coffee sales remained negligible in 2018, and this situation is not expected to change over the forecast period. ...

RTD tea is set to increase its market penetration over the forecast period. This development is supported by the expansion of chained modern grocery retailers, where RTD tea products are most likely to be found. In a similar vein, the rising ...

Sports drinks is expected to remain a small category in soft drinks, as demand is likely to be limited to sportspersons and fitness enthusiasts. Most Nigerians do not exercise regularly, and even those that do tend not to consume sports drinks. ...

Nigeria’s economy appears to be gaining traction although the environment remains challenging. A looser fiscal policy, public spending and stronger household consumption should be important drivers. The slide in oil prices and cuts in production are ...

Having grown very strongly in the early part of the review period, apparel accessories’ growth slowed sharply in volume and value in 2016, and began to recover in 2017 and 2018. This improvement should continue at a stronger pace over the forecast ...