Nigeria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Nigeria StatisticsConsumer Lifestyles in NigeriaNigeria Country BriefingsFuture Demographics: Nigeria in 2030

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    Country Briefing

    Sustainability: Nigeria

    May 2020

    Nigeria ranks at the bottom of the Global Sustainability Index, as the country lacks essential resources like renewable water and food. In addition, despite being the largest regional energy exporter, Nigeria continues to experience insufficient ...

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    Country Briefing

    Country Briefing

    Households: Nigeria

    May 2020

    Population expansion in Nigeria will remain high over 2020-2040, which will drive growth in household numbers. Although Nigerians living in cities choose more western lifestyles, traditional family structures are expected to remain dominant. Cities ...

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    Country Report

    Country Report

    Self-Service Cafeterias in Nigeria

    Apr 2020

    Self-service cafeterias are not present in Nigeria and there are no signs that the category will emerge over the forecast period....

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    Country Report

    Country Report

    Limited-Service Restaurants in Nigeria

    Apr 2020

    Nigeria is increasingly connected, with growth in the number of internet users linked to an increase in the ownership of smartphones during the review period. These trends will also benefit limited-service restaurants over the forecast period, ...

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    Country Report

    Country Report

    Cafés/Bars in Nigeria

    Apr 2020

    A rise in disposable income levels and an expanding urban population of young adults will drive the growth of cafés/bars over the forecast period. Bars/pubs, the largest and most mature subcategory within cafés/bars, suffered from consumers ...

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    Country Report

    Country Report

    Consumer Foodservice in Nigeria

    Apr 2020

    Consumer foodservice saw growth over the review period despite the impact of economic challenges. Increasingly on-the-go consumers are proving keen to eat out and consumer foodservice is becoming more affordable via modern outlets. Young consumers ...

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    Country Report

    Country Report

    Street Stalls/Kiosks in Nigeria

    Apr 2020

    Street/stalls kiosks saw a strong performance during the review period. Unlike most consumer foodservice channels, street/stalls kiosks saw dynamic growth during the economic downturn in the middle of the review period. These outlets offer low ...

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    Country Report

    Country Report

    Consumer Foodservice By Location in Nigeria

    Apr 2020

    Shopping malls are increasingly popular in Nigeria, particularly among young adults, benefiting from a stronger economic performance towards the end of the review period and rising disposable income levels. Many shoppers enjoy a snack or quick meal ...

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    Country Report

    Country Report

    Full-Service Restaurants in Nigeria

    Apr 2020

    Ongoing improvement in the economy and expansion in the mid-income group will spur the growth of full-service restaurants over the forecast period. After struggling in the middle of the review period, Nigeria’s economy is expected to improve over the...

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    Country Report

    Country Report

    Apparel and Footwear in Nigeria

    Mar 2020

    A weak economy up to 2019 and high prices caused by a depreciated local currency limited growth in apparel and footwear in Nigeria; however, it is still very much an emerging category that has strong scope to grow amongst the large pool of consumers ...

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    Country Report

    Country Report

    Sportswear in Nigeria

    Mar 2020

    Sportswear offers strong growth potential in Nigeria as it is still not yet a mature category. Its growth will be boosted by the large and fast-growing young population, with more than 50% of the country’s population being below the age of 30. ...

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    Country Report

    Country Report

    Childrenswear in Nigeria

    Mar 2020

    The strong growth of the population of children is helping to boost sales of childrenswear in Nigeria. The population aged 0 to 14 years is also expected to increase well over the forecast period. The rapid rate of urbanisation in Nigeria further ...

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    Country Report

    Country Report

    Footwear in Nigeria

    Mar 2020

    Footwear is expected to perform well over the forecast period as the urban population continues to grow fast and economic recovery means more consumers are able to afford higher-priced brands. A strong local production of footwear in Nigeria (unlike ...

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    Country Report

    Country Report

    Menswear in Nigeria

    Mar 2020

    Whilst the weak economy since 2016 negatively impacted growth in Nigeria, particularly as harsh price increases were caused by the rise in the US dollar, an improved economy over the forecast period will help to drive growth for menswear to 2024....

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    Country Report

    Country Report

    Hosiery in Nigeria

    Mar 2020

    Hosiery demand is fuelled by a growing urban population that increasingly uses footwear that needs hosiery as a complement, including professional workers who wear formal footwear. However, it is one of the slowest-growing categories in apparel as ...

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    Country Report

    Country Report

    Apparel Accessories in Nigeria

    Mar 2020

    Recent consumer price sensitivity has negatively impacted apparel accessories sales in Nigeria. Since many customers see accessories as only additional, non-essential products, the category struggles in tough economic periods. However, economic ...

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    Country Report

    Country Report

    Womenswear in Nigeria

    Mar 2020

    A weak economy over the review period impacted womenswear sales in Nigeria, especially as more consumers reverted to second-hand clothing as incomes declined. Over the forecast period, as the economy returns to growth and disposable incomes increase,...

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    Country Report

    Country Report

    Jeans in Nigeria

    Mar 2020

    A young and urban population is expected to continue driving demand for jeans, which have become a must-have fashion item, over the forecast period. Whilst the category’s growth potential was weakened by a slow economy since 2016, economic recovery ...

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    Country Profile

    Country Profile

    Nigeria: Country Profile

    Mar 2020

    Nigeria’s economy will experience moderate growth in 2019. A looser fiscal policy, public spending and stronger household consumption, following an expected increase in the minimum wage, should be important drivers. The slide in oil prices and cuts ...

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    Country Report

    Country Report

    E-Commerce in Nigeria

    Feb 2020

    In 2019, an increasing number of consumers had internet access – set to spur the growth of e-commerce over the forecast period. The growing affordability of smartphones and growing incomes increased smartphone users, a factor which will be vital for ...

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