Nigeria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Nigeria StatisticsConsumer Lifestyles in NigeriaNigeria Country BriefingsFuture Demographics: Nigeria in 2030

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    Asian Speciality Drinks in Nigeria

    Mar 2019

    Asian speciality drinks sales remained negligible in 2018, and this situation is not expected to change over the forecast period....

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    Country Report

    Bottled Water in Nigeria

    Mar 2019

    The demand for bottled water continues to be driven by population growth, hot and dry weather conditions and a shortage in municipal water supplies. Sachets is set to remain a packaging type of choice, due to its affordability and widespread ...

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    Country Report

    Country Report

    Carbonates in Nigeria

    Mar 2019

    The demand for carbonates is set to continue to increase over the forecast period, supported by improved economic conditions. However, manufacturers will be challenged by the emerging health and wellness trend, with consumers shifting to juice as a ...

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    Country Report

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    Concentrates in Nigeria

    Mar 2019

    Liquid and powder concentrates continue to attract attention from price-sensitive consumers. In particular, powder concentrates is perceived to be more affordable option than potential substitutes like ready-to-drink juice. This was a key factor ...

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    Country Report

    Country Report

    Energy Drinks in Nigeria

    Mar 2019

    Energy drinks continues to receive attention from busy Nigerians, who increasingly rely on this type of beverage for a daily energy boost. Another factor contributing to the rebound in retail volume sales after steep declines during the 2016/2017 ...

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    Country Report

    Country Report

    Juice in Nigeria

    Mar 2019

    Juice manufacturers are set to derive further benefit from the health and wellness trend over the forecast period. This development is supported by growing concerns over the health risks associated with high sugar consumption. The warning labels ...

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    Country Report

    Country Report

    Soft Drinks in Nigeria

    Mar 2019

    Retail volume sales were supported by improved economic conditions in 2018. As real GDP rose, manufacturers benefited from the stabilisation of the naira, which exerted downward pressure on import costs. Consumers showed higher spending confidence, ...

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    Country Report

    Country Report

    RTD Coffee in Nigeria

    Mar 2019

    RTD coffee sales remained negligible in 2018, and this situation is not expected to change over the forecast period. ...

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    RTD Tea in Nigeria

    Mar 2019

    RTD tea is set to increase its market penetration over the forecast period. This development is supported by the expansion of chained modern grocery retailers, where RTD tea products are most likely to be found. In a similar vein, the rising ...

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    Country Report

    Country Report

    Sports Drinks in Nigeria

    Mar 2019

    Sports drinks is expected to remain a small category in soft drinks, as demand is likely to be limited to sportspersons and fitness enthusiasts. Most Nigerians do not exercise regularly, and even those that do tend not to consume sports drinks. ...

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    Country Profile

    Country Profile

    Nigeria: Country Profile

    Mar 2019

    Nigeria’s economy appears to be gaining traction although the environment remains challenging. A looser fiscal policy, public spending and stronger household consumption should be important drivers. The slide in oil prices and cuts in production are ...

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    Apparel Accessories in Nigeria

    Mar 2019

    Having grown very strongly in the early part of the review period, apparel accessories’ growth slowed sharply in volume and value in 2016, and began to recover in 2017 and 2018. This improvement should continue at a stronger pace over the forecast ...

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    Country Report

    Country Report

    Childrenswear in Nigeria

    Mar 2019

    Brand new childrenswear through formal retail channels is not considered essential for children in Nigeria, due to parents considering that cheaper clothes, often second-hand or smuggled, are preferable for children as they outgrow clothes quickly. ...

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    Country Report

    Country Report

    Footwear in Nigeria

    Mar 2019

    A weak economy in 2016 and 2017 weakened demand for footwear, as consumers shifted to second-hand products or avoided purchases entirely. However, as the economy recovers over the forecast period, it is expected that footwear will perform strongly, ...

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    Country Report

    Country Report

    Hosiery in Nigeria

    Mar 2019

    A poor economic performance since 2016 in Nigeria negatively impacted the performance of hosiery, especially as high inflation, which continued into 2018, drove prices up. However, as the economy returns to good growth over the forecast period, it is...

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    Country Report

    Country Report

    Jeans in Nigeria

    Mar 2019

    Over the forecast period, all segments within jeans are expected to record positive growth rates. Given the improved economic outlook in the forecast period, following a period of weak economic growth for the country since 2016, Nigerian consumers ...

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    Country Report

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    Menswear in Nigeria

    Mar 2019

    In line with global trends, Nigerian men are becoming more interested in apparel, particularly the younger population. Growing urbanisation is also contributing to increased interest in a variety of fashionable apparel, particularly driven by social ...

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    Country Report

    Country Report

    Apparel and Footwear in Nigeria

    Mar 2019

    Apparel and footwear in Nigeria is still very much an emerging category that has good scope to grow, although its growth has weakened since 2016, due to a poor economy. The market has the potential to pick up the large pool of consumers who choose ...

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    Country Report

    Country Report

    Sportswear in Nigeria

    Mar 2019

    Sportswear is expected to perform strongly over the forecast period, driven in large part by the preference among many consumers for casual apparel and footwear. Due to the hot and humid climate in Nigeria, the wearing of loose clothing and footwear ...

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    Country Report

    Country Report

    Womenswear in Nigeria

    Mar 2019

    A weak economy severely impacted womenswear sales in Nigeria in 2016 and 2017, following quite rapid growth prior to 2016, driven by the expansion of modern apparel retailers in Nigeria. A slight improvement in the economy in 2018 led to some growth,...

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