Nigeria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Nigeria StatisticsConsumer Lifestyles in NigeriaNigeria Country BriefingsFuture Demographics: Nigeria in 2030

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Nigeria

    Mar 2021

    Nigeria’s economy contracted sharply over 2020, due to the COVID-19 pandemic and the drop in oil prices. The economy is projected to bounce back over 2021-2022, driven by fiscal and monetary stimulus, recovering global demand, and the easing of ...

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    Future Demographic

    Future Demographic

    Nigeria in 2040: The Future Demographic

    Mar 2021

    Natural increase will be the main driver of strong population growth in Nigeria in 2020-2040, ensuring it continues to be the largest regional country. As many young people enter working age over this timeframe, Nigeria could benefit from a ...

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    Country Report

    Country Report

    Menswear in Nigeria

    Feb 2021

    COVID-19 has hit sales of menswear hard in 2020, with current value sales falling sharply after double-digit growth in 2019. The virus has had a number of direct and indirect effects on sales, including the closure of various workplaces at the ...

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    Country Report

    Country Report

    Jeans in Nigeria

    Feb 2021

    The biggest single impact on sales of jeans in Nigeria will be the sharp economic contraction caused by the effects of COVID-19. Nigeria is set to re-enter recession, after having struggled to recover from the crash in oil prices in 2015, and as a ...

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    Country Report

    Country Report

    Apparel Accessories in Nigeria

    Feb 2021

    Apparel accessories are set to generate positive sales growth in 2020 underpinned largely by the explosion in demand for reusable face masks as a result of the pandemic. However, total growth rates are markedly lower than 2019, and other than masks ...

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    Country Report

    Country Report

    Hosiery in Nigeria

    Feb 2021

    Sales of hosiery have been hit hard by the impact of COVID-19, although broadly speaking demand for these products has weakened over the review period, with consistent decline in value sales in real terms. This reflects changing consumer habits. ...

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    Country Report

    Country Report

    Womenswear in Nigeria

    Feb 2021

    The COVID-19 virus has directly impacted sales of womenswear in Nigeria in multiple ways. The pandemic has had a strongly negative impact on the economy, limiting disposable income, and at the same time, rising unemployment and the lockdown of many ...

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    Country Report

    Country Report

    Apparel and Footwear in Nigeria

    Feb 2021

    Apparel and footwear sales have been heavily impacted by COVID-19 in Nigeria in 2020. There are a variety of factors at play, notably the temporary restrictions on movement, socialisation and the closure of schools that reduced the need to buy these ...

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    Country Report

    Country Report

    Sportswear in Nigeria

    Feb 2021

    Value sales of sportswear in Nigeria in 2020 are set to be heavily impacted by the pandemic. In part, this is a result of lockdown, restrictions on movement and limited access to formal retail channels, but the effect of these issues has been limited...

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    Country Report

    Country Report

    Footwear in Nigeria

    Feb 2021

    Value sales of footwear in current terms are set to drop in 2020 for the first time over the review period. This is wholly a result of the pandemic, and above all the impact of COVID-19 on Nigeria’s struggling economy. Economic contraction is set to ...

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    Country Report

    Country Report

    Childrenswear in Nigeria

    Feb 2021

    Childrenswear has been impacted by the COVID-19 crisis in Nigeria to a greater extent than other categories. Most Nigerians perceive childrenswear to be less essential, and many parents are perfectly happy to use hand-me-downs or second-hand clothes ...

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    Country Report

    Country Report

    Home Insecticides in Nigeria

    Feb 2021

    The strong negative impact of COVID-19 and subsequent lockdown restrictions on the Nigerian economy in 2020 led to weak but positive volume growth for home insecticides in 2020. Due to decreasing disposable incomes, demand therefore weakened. ...

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    Country Report

    Country Report

    Polishes in Nigeria

    Feb 2021

    With decreasing disposable incomes as a result of the pandemic and subsequent lockdown restrictions, and a greater focus by Nigerians on hygiene and home care products with disinfecting qualities, demand for polishes declined in 2020, as consumers ...

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    Country Report

    Country Report

    Laundry Care in Nigeria

    Feb 2021

    Record inflation and the devaluation of the local currency had already resulted in rising price sensitivity amongst local consumers towards the end of the review period, leading to declining demand for specific laundry care such as fabric softeners, ...

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    Country Report

    Country Report

    Surface Care in Nigeria

    Feb 2021

    Surface care experienced an overall upturn in demand in 2020, driven by consumers’ response to the pandemic, which resulted in greater attention being paid to hygiene and deeper cleaning within the home. This performance however, was mainly supported...

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    Country Report

    Country Report

    Air Care in Nigeria

    Feb 2021

    Air care recorded a weaker performance in demand terms in 2020 compared to the previous year as decreasing disposable incomes as a result of the pandemic-induced lockdown forced many consumers to prioritise their expenditure. This resulted in many ...

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    Country Report

    Country Report

    Toilet Care in Nigeria

    Feb 2021

    Despite increasing hygiene awareness and the need to follow deeper cleaning routines in the home as a result of the pandemic, an unstable economy and deceasing disposable incomes forced many Nigerians to use more affordable substitutes to toilet care...

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    Country Report

    Country Report

    Home Care in Nigeria

    Feb 2021

    Overall demand for home care in Nigeria experienced a marginal slowdown in 2020 due to decreasing disposable incomes as a result of the pandemic and subsequent lockdown restrictions. This forced many consumers to prioritise their spending, with a ...

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    Country Report

    Country Report

    Dishwashing in Nigeria

    Feb 2021

    Despite recording marginally slower volume growth in 2020, demand for dishwashing was supported by a number of factors including greater hygiene awareness due to the pandemic; the dominant format of hand dishwashing is often used by Nigerians for a ...

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    Country Report

    Country Report

    Bleach in Nigeria

    Feb 2021

    Bleach was the biggest beneficiary within home care relating to increasing hygiene awareness and more stringent cleaning routines as a result of the pandemic. While bleach remains popular in Nigeria due to its multifunctionality in terms of ...

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