Nigeria
Nigeria StatisticsConsumer Lifestyles in NigeriaNigeria Country BriefingsFuture Demographics: Nigeria in 2030
Country Report
Consumer Credit in Nigeria
Oct 2018
Economic recession in 2016 and slow recovery in 2017 affected consumer lending in Nigeria due to the fall in the disposable income of most consumers. However, the improvement of the economy in 2018 and reduction in the default rate led to an increase...
Country Report
Consumer Lending in Nigeria
Oct 2018
The Nigerian economy is mainly a cash and carry economy with a very poor credit culture, which has contributed to the slow pace of economic development. Consumers make most of their purchases on a cash and carry basis due to the lack of trust and ...
Country Report
Travel in Nigeria
Oct 2018
Air arrivals, which account for approximately two thirds of incoming arrivals in Nigeria, are mainly arrivals from Western Europe, North America and Asia. These visitors have little interest in leisure activities, mainly because the country is a ...
Country Report
Analgesics in Nigeria
Oct 2018
Analgesics accounts for the largest share of drugs produced in Nigeria, due to their availability, widespread and affordability. Local drug manufacturing companies are largely involved in making over-the-counter (OTC) drugs because they have limited ...
Country Report
Dermatologicals in Nigeria
Oct 2018
A rising population has boosted sales of dermatological products, resulting in growth over the review period. Growth was also attributed to the rising rate with which people are contracting infections, both toilet and sexual related, and this has ...
Country Report
Digestive Remedies in Nigeria
Oct 2018
Digestive remedies comprises a large number of products. It is performing well in OTC medicine in Nigeria, as a result of many consumers leading unhealthy lifestyles eating sugary and high-fat foods, smoking cigarettes, drinking too much alcohol and ...
Country Report
Herbal/Traditional Products in Nigeria
Oct 2018
With increasing research being undertaken, much more as been discovered about herbal treatments and increasingly this is one of the leading branches of treatment for people as many illnesses can be cured with roots and herbs. Growth in sales of ...
Country Report
Consumer Health in Nigeria
Oct 2018
Nigeria is an increasingly important market. It is currently home to a growing middle class now estimated at around 50 million, and the increasing population of Nigerians has helped drive demand for medicine in the country. In addition to the ...
Country Report
Sleep Aids in Nigeria
Oct 2018
There are no/negligible sales of sleeping aids in Nigeria....
Country Report
Weight Management and Wellbeing in Nigeria
Oct 2018
As a result of poor diets and a lack of regular exercise, demand for weight management and wellbeing products is on the rise. Both old and young and middle-/upper-class consumers are very conscious of maintaining slim, healthy body shapes. Obesity is...
Country Report
Cough, Cold and Allergy (Hay Fever) Remedies in Nigeria
Oct 2018
Cough, cold and allergy (hay fever) remedies is a large category with many products under its umbrella. It is performing well in OTC medicine in Nigeria, as a result of the pollution encountered during people’s day-to-day activities, leading to them ...
Country Report
Dietary Supplements in Nigeria
Oct 2018
Dietary supplements have been growing well in Nigeria recently because of the increased number of people not eating a well-balanced diet due to the current weak economic situation in the country and also the rise in number of people engaged in ...
Country Report
Eye Care in Nigeria
Oct 2018
Allergy eye care has experienced healthy growth due to high levels of carbon monoxide emissions from industries and car exhausts which has caused considerable air pollution in Nigeria. The increase in the urban population has led to an increase in ...
Country Report
NRT Smoking Cessation Aids in Nigeria
Oct 2018
There are no/negligible sales of NRT smoking cessation aids in Nigeria....
Country Report
Paediatric Consumer Health in Nigeria
Oct 2018
Paediatric consumer health sales have grown due to rising infant mortality rate over the years. Infants are susceptible to infections due to their weak/under-developed immune system and many have been forced to seek medical attention from healthcare ...
Country Report
Sports Nutrition in Nigeria
Oct 2018
There are no/negligible sales of sports nutrition in Nigeria....
Country Report
Vitamins in Nigeria
Oct 2018
Vitamins has recorded considerable growth because of the easy availability and affordable nature of such products in Nigeria. Consumers continue to demand such products because of their effectiveness in maintaining a healthy body. Indeed, some 75% of...
Country Report
Wound Care in Nigeria
Oct 2018
There has been much awareness in terms of safety consciousness among both public and private organisations, schools, churches and even marketplaces. This increased awareness has directed the minds of consumers towards having safety kits in their ...
Country Report
Portable Players in Nigeria
Aug 2018
The millennial population whose lifestyle includes the use of portable advanced technological electronics, particularly the use of wireless speakers, is expected to drive the volume growth of portable players over the forecast period. Furthermore, ...
Country Report
Computers and Peripherals in Nigeria
Aug 2018
With the growth of the Nigerian economy, the rise in consumer purchasing power will have a positive impact on the volume growth of computers and peripherals over the forecast period....
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