Nigeria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Nigeria StatisticsConsumer Lifestyles in NigeriaNigeria Country BriefingsFuture Demographics: Nigeria in 2030

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    Country Briefing

    Business Dynamics: Nigeria

    Aug 2018

    Nigeria is executing reforms to help reduce the cost linked with getting credit and enforcing contracts. However, the country continues to suffer from bureaucratic hurdles and high levels of corruption that make doing business difficult. ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Nigeria

    Jul 2018

    Nigeria’s economy is highly dependent on its hydrocarbon sector. Therefore, lower oil prices hit exports and government revenues hard. However, as both oil prices and production increase, Nigeria’s economy is expected to continue to grow. Poor ...

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    Country Briefing

    Country Briefing

    Households: Nigeria

    Jul 2018

    A recessionary period has had a major impact on Nigerian households, eating away at their purchasing power and driving joblessness across the country for household heads. Other segments impacted were real estate, as a supply of new projects has been ...

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    Country Profile

    Country Profile

    Nigeria: Country Profile

    Jul 2018

    Nigeria’s economy will return to growth in 2018. Higher oil prices and a looser fiscal policy are drivers. Exports will also see another year of strong gains. However, the recent threat of strikes by labour unions and a resumption of attacks by ...

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    Country Report

    Country Report

    Cigarettes in Nigeria

    Jul 2018

    Cigarette unit prices saw only slow change earlier in the review period, but increased strongly in 2016 and 2017, and are expected to increase well over the forecast period. A depreciation of the local currency pushed up import costs in 2016, whilst ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Nigeria

    Jul 2018

    In 2017, cigars and cigarillos recovered from poor growth in 2016 as economic recession led to a weaker consuming spending power whilst depreciation of the local currency made imports quite expensive. Many consumers moved to cheaper cigarillos and ...

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    Country Report

    Country Report

    Tobacco in Nigeria

    Jul 2018

    Tobacco products in Nigeria, particularly cigarettes, which accounts for the majority of volume sales, saw a stronger increase in 2017 compared to 2016, as the economy recovered from recession and illicit trade growth slowed. The steady increase in ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Nigeria

    Jul 2018

    Sales of smokeless tobacco and vapour products remain negligible in Uzbekistan. It is expected that the category will remain negligible in the forecast period too....

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    Future Demographic

    Future Demographic

    Nigeria in 2030: The Future Demographic

    Jun 2018

    In 2030, the population of Nigeria will reach 263 million, a huge increase of 44.1% from 2015 making it one of the fastest growing countries in the world. This strong growth is the result of high rises in the number of births every year in 2015-2030 ...

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    Country Report

    Country Report

    Wine in Nigeria

    Jun 2018

    Wine in Nigeria is expected to perform well over the forecast period thanks to favourable socioeconomic trends such as rising urbanisation, the expansion of the middle class and growth in the number of people in formal or professional employment, ...

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    Country Report

    Country Report

    Beer in Nigeria

    Jun 2018

    Total beer volume sales in Nigeria are expected to increase strongly over the forecast period thanks to population growth and economic improvements. Volume growth will also be boosted as consumers continue to switch to more affordable economy ...

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    Country Report

    Country Report

    Cider/Perry in Nigeria

    Jun 2018

    Cider/perry only began to register significant volume sales in Nigeria in 2012, when Distell Group Ltd launched the Savanna Dry and Hunter's Extra Dry Cider brands in the country. However, with the exception of 2016, when it was negatively affected ...

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    Country Report

    Country Report

    Alcoholic Drinks in Nigeria

    Jun 2018

    After declining in 2016, total alcoholic drinks volume sales grew in 2017 as the Nigerian economy recovered from recession. However, total volume sales growth was slower than the corresponding CAGR for the entire review period, when the market’s ...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in Nigeria

    Jun 2018

    While total RTDs/high-strength premixes volume sales fell slightly in 2017, this was nonetheless a marked improvement on the dramatic decline recorded in 2016. Aside from economic recession, the category’s strongly negative performance in 2016 was ...

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    Country Report

    Country Report

    Spirits in Nigeria

    Jun 2018

    The sluggish pace of Nigeria’s economic recovery led many consumers to trade down to cheaper spirits products in 2017. This trend supported strong performances by locally manufactured bitters, gin and dark rum brands. The wide availability of cheap ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Nigeria

    May 2018

    The growing baby population in Nigeria fuelled demand for baby and child specific products over the review period, except in 2016, when the economic recession led to poor growth as incomes stagnated. Over the forecast period, sales are expected to ...

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    Country Report

    Country Report

    Bath and Shower in Nigeria

    May 2018

    Population growth is expected to drive sales of bath and shower products in Nigeria, with bar soap in particular being widely used. Value sales will further be driven by growing consumer sophistication, particularly among middle to upper income ...

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    Country Report

    Country Report

    Colour Cosmetics in Nigeria

    May 2018

    Colour cosmetics is expected to grow strongly over the forecast period, driven by the increasing number of female professionals. Colour cosmetics growth in Nigeria is largely driven by the rising number of younger and professional women who use ...

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    Country Report

    Country Report

    Deodorants in Nigeria

    May 2018

    Deodorants is expected to perform well over the forecast period, driven by urbanisation and a growing young population which is more likely to be engaged in professional employment than previously. Younger people are more interested in such products ...

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    Country Report

    Country Report

    Depilatories in Nigeria

    May 2018

    The use of depilatories in Nigeria remains limited, although rising incomes among women, who are increasingly involved in more formal employment in urban areas, is helping to fuel sales. Exposure to Western culture through social and other media ...

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