Nigeria

While air care registered double-digit current value growth, there was minimal volume growth, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil industry did not benefit as much as it could…

Nigeria’s weak economy in 2022 negatively impacted the performance of hosiery as hefty inflation drove prices up. With consumer expenditure compromised Nigerians have focused on essential apparel and so only bought new hosiery when necessary. Hosiery…

While polishes registered double-digit current value growth, volume sales actually fell slightly, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil industry did not benefit as much as it…

While dishwashing registered double-digit current value growth, constant value growth was minimal and volume growth was also muted, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil…

Menswear saw a significant decline in retail volume sales in 2022, although current value sales increased in line with higher unit prices. Demand was significantly weakened by rising prices, but also from lower purchasing power as consumers struggled…

Footwear saw a strong decline in retail volume sales in 2022, although current value sales increased due to sharp rises in unit prices. Rising inflation during the year had weakened purchasing power whilst footwear brands were forced to increase…

In 2022, juice drinks once again leads the category with the fastest growth in volume terms. As a comparatively cheaper juice product, there are a wide range of affordable products and smaller pack sizes available. These are proving popular with…

In 2022, Lucozade continues to lead the energy drinks category by retail volume share. Owned by Suntory Beverage and Food Nigeria Ltd, the brand is relatively well known in many Nigerian households and is significantly cheaper than most alternative…

In 2022, Nestlé Nigeria Plc remained the dominant player in terms of off-trade coffee value sales. The company maintained its lead in instant coffee due to the strong reputation of its Nescafé brand. Nescafé benefits from an established and popular…

In 2022, home insecticides registered healthy current value, though volume growth was minimal. While inflation led to higher prices, home insecticides are seen as an essential in Nigeria, as malaria-carrying mosquitos are prevalent. As a result,…

Bleach was the strongest performer within home care in 2022, registering healthy volume growth. With inflation continuing to rise at pace, many consumers switched to bleach from other more expensive products such as surface care. The background in…

RTD tea is a developing category in Nigeria with strong potential for future growth as its offer of a refreshing and energising product appeals to busy professionals, especially as it is often fruit flavoured. The gradual rise of RTD tea comes as…

While toilet care registered double-digit current value growth, there was minimal volume growth, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil industry did not benefit as much as it…

Sportswear posted a weaker performance in 2022 with current value growth slowing down compared to the previous year. Due to high inflation, consumer purchasing power was significantly reduced forcing consumers to focus on only essential apparel.…

Childrenswear was negatively impacted by weak economic conditions in 2022 as high inflation limited consumer spending power and stifled demand. Retailers were forced to increase unit prices as high operating costs and the depreciation of the Naira…

Apparel accessories declined in retail volume terms in 2022 due to poor economic conditions during the year, although the category saw a slight increase in current value sales due rising unit prices. High inflation had a deep impact on purchasing…

In 2022, hot drinks manufacturers’ ability to deliver in the Nigerian market was still being affected by the negative impact of the COVID-19 crisis. The devaluation of the local currency and rising inflation, which led to high unit prices, saw…

While surface care registered double-digit current value growth, there was a decline in both constant value and volume sales, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil industry did…

While laundry care registered double-digit current value growth, constant value growth was minimal and volume growth was also muted, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil…

The poor economic conditions in 2022 created difficulty for jeans with retail volume sales declining substantially, although rising unit prices led to a modest increase in current value terms. As consumer spending power was weakened by high…