Nigeria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Nigeria StatisticsConsumer Lifestyles in NigeriaNigeria Country BriefingsFuture Demographics: Nigeria in 2030

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    PEST Analysis: Nigeria

    May 2021

    Endemic corruption, poor rankings for global peace and terrorism, and political instability characterise Nigeria. Moreover, high unemployment and elevated inflation threaten economic growth. Nonetheless, a major regional trade deal could transform ...

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    Retail Tissue in Nigeria

    Mar 2021

    Current value sales of retail tissue surged by almost a quarter during 2020. Toilet paper saw the sharpest acceleration in its rate of retail current value sales growth, with some more affluent consumers stockpiling it during the early stages of the ...

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    Nappies/Diapers/Pants in Nigeria

    Mar 2021

    The rate of growth in retail current value sales of nappies/pants/diapers remained buoyant during 2020. The economic shock of COVID-19 did not have a negative effect on demand because these products are regarded as essential by most consumers with ...

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    Sanitary Protection in Nigeria

    Mar 2021

    The economic shock of COVID-19 on the retail current value sales of sanitary protection was more than outweighed by a growing awareness of menstrual hygiene among Nigerian women. With many women seeing their disposable incomes significantly reduced ...

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    Tissue and Hygiene in Nigeria

    Mar 2021

    The overall impact of COVID-19 on demand for tissue and hygiene was positive during 2020, with the rate of growth in retail current value sales accelerating. Current value sales of retail tissue surged by almost a quarter during the year, with toilet...

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    Retail Adult Incontinence in Nigeria

    Mar 2021

    While retail current value sales of adult incontinence remain very low in Nigeria, demand is expanding. While life expectancy in Nigeria is very low by global standards, it continues to rise steadily, driving growth in the number of elderly ...

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    Away-From-Home Tissue and Hygiene in Nigeria

    Mar 2021

    The rate of growth in retail current value sales of AFH tissue and hygiene slowed significantly during 2020. Lockdown measures meant that consumers spent more time at home during the spring, which naturally led them to use fewer AFH tissue products. ...

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    Wipes in Nigeria

    Mar 2021

    COVID-19 did not adversely affect retail current value sales of wipes during 2020. Baby wipes dominate retail current value sales of wipes in Nigeria, and demand for these is largely limited to middle- and high-income consumers. These individuals ...

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    Consumer Foodservice By Location in Nigeria

    Mar 2021

    Non-standalone consumer foodservice outlets, most notably retail and travel, were particularly badly affected by COVID-19. During the lockdown period, it was difficult for them to offer a takeaway service, as they are not usually located in ...

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    Street Stalls/Kiosks in Nigeria

    Mar 2021

    COVID-19 drove a significant decline in the retail current value sales of street stalls/kiosks during 2020. Lockdown measures forced them to close for an extended period during the early stages of the pandemic, and even after they re-opened, the ...

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    Full-Service Restaurants in Nigeria

    Mar 2021

    The retail current value sales of full-service restaurants declined significantly during 2020, with COVID-19 the main driver of this. Lockdown measures led many full-service restaurants to close for a period during the early stages of the pandemic, ...

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    Self-Service Cafeterias in Nigeria

    Mar 2021

    Self-service cafeterias are not present in Nigeria and there are no signs that the category will emerge over the forecast period....

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    Limited-Service Restaurants in Nigeria

    Mar 2021

    The retail current value sales of limited-service restaurants declined sharply during 2020. Lockdown restrictions due to COVID-19 severely affected limited-service restaurants during the spring, and even after these were eased, social distancing ...

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    Consumer Foodservice in Nigeria

    Mar 2021

    COVID-19 had a significant negative effect on the retail current value sales of consumer foodservice during 2020. Lockdown measures halted eat-in foodservice for a period, and even after these were eased, many consumers significantly reduced their ...

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    Cafés/Bars in Nigeria

    Mar 2021

    The retail current value sales of cafés/bars plunged by more than a fifth during 2020. These venues were forced to close for a period during the early stages of the pandemic, and even after they re-opened, social distancing measures had a negative ...

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    Homeshopping in Nigeria

    Mar 2021

    There are no homeshopping TV channels currently operating in Nigeria and no known plans to launch them in the country during the forecast period....

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    Warehouse Clubs in Nigeria

    Mar 2021

    There are no warehouse clubs currently operating in Nigeria and no known plans to bring this format to the country during the forecast period....

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    Discounters in Nigeria

    Mar 2021

    The retail current value sales of discounters declined during 2020. Many of products stocked by discounters are imported. First Master Retailers Ltd, which dominates discounters in terms of retail value share, imports many of its products from Spain,...

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    Convenience Stores in Nigeria

    Mar 2021

    The retail current value sales of convenience stores declined at an accelerated pace during 2020. COVID-19 was the main driver of this, as it led to a reduction in opening hours and had a significant negative effect on consumer confidence, which led ...

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    Department Stores in Nigeria

    Mar 2021

    The retail current value sales of department stores declined for the first time in five years during 2020. The economic shock of COVID-19 led many consumers to cut back their discretionary spending, while lockdown measures resulted in a reduction in ...

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