Nigeria

Personal care appliances records 6% retail volume growth and 12% retail value growth to reach 6,400 units and NGN68.4 million in 2019...

In 2019, consumer appliances saw considerable growth in retail value and volume, driven by several key factors....

In 2019, the increased growth in households in urban areas drove demand for refrigeration appliances in Nigeria, particularly freestanding freezers as these can preserve food and beverages despite inadequate power supply in the country. The number of...

The global health and wellness trend is growing in Nigeria, with an increasing number of consumers reaching for healthier food and drink options, with added or natural nutritional benefits. This growing trend has had a positive impact on food ...

In 2019, the urban population continued to grow in Nigeria, with consumers in cities leading increasingly busy lifestyles. Microwaves are therefore more in demand, as these urban consumers seek appliances that add ease to their daily routines, with ...

Nigerians moving from rural areas into urban cities continued to provide growth opportunities and stronger demand for small cooking appliances in 2019. Consumers demanded applications that make life easier and save time, driving growth for small ...

Within Nigeria, home laundry appliances, specifically washing machines, are mainly used by middle to upper-class consumers, who are making less and less use of traditional methods of cleaning, such as hand washing. However, hand washing clothing ...

The increase in the number of Nigerian women in the workforce, especially from large families, has resulted in a significant boost for volume sales of large cooking appliances, namely cookers. This trend is expected to continue over the forecast ...

Vacuum cleaners remain to be seen as a non-essential appliance, as most Nigerians continue to use traditional hand methods of cleaning. Many also view vacuum cleaners as a product restricted for affluent consumers with large houses. When it comes to ...

The weak demand observed in dishwashers, and gradual economic growth has led to declines in the average unit price of dishwashers, with falling prices continuing in 2019. Consumers in Nigeria prove to be increasingly price-sensitive, and the ...

Air treatment products experienced strong volume and value growth in 2019, driven by the growing middle-class population, along with rising urbanisation. Both of these are drove demand for air treatment products, with split air conditioners ...

Sports drinks saw strong off-trade volume growth and exceptionally high off-trade current value growth in 2019. However, sports drinks is expected to remain a small category within soft drinks, as most Nigerians do not exercise regularly, and even ...

Carbonates continued to see strong off-trade volume and current value growth in 2019, despite a new regulation from the National Agency for Food and Drugs Administration and Control (NAFDAC) from 1 January which compelled soft drinks manufacturers to...

Juice continued to see strong off-trade volume growth in 2019, although it saw an off-trade value decline due to falling unit prices. Reconstituted 100% juice saw the fastest growth within juice in off-trade volume terms in 2019. This is largely due ...

Concentrates remained a comparatively small category within soft drinks in Nigeria in 2019, but continued to see strong off-trade volume and value growth. Given that a high percentage of the Nigerian population live below the poverty line, ...

Bottled water saw strong off-trade volume growth and exceptional off-trade current value growth in 2019. Still bottled water remained the dominant category, and also saw the strongest volume and value growth in 2019. This category mainly consists of ...

RTD tea continued to see strong off-trade volume growth and even more dynamic off-trade current value growth in 2019. The category is set to increase its market penetration over the forecast period, developing rapidly from a low base, along with the ...

In 2019, dynamic off-trade volume growth of soft drinks was supported mainly by the rising population. The performance was also positively impacted by urbanisation and the growing number of modern grocery retailers in towns and cities; with energy ...

Energy drinks posted good growth in off-trade volume terms and exceptionally strong growth in off-trade current value terms in 2019, despite the harsh economic conditions and high unit prices. Energy drinks receive attention from busy Nigerians, who ...

Nigeria’s economy will experience moderate growth in 2019. A looser fiscal policy, public spending and stronger household consumption, following an expected increase in the minimum wage, should be important drivers. The slide in oil prices and cuts ...