Nigeria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Nigeria StatisticsConsumer Lifestyles in NigeriaNigeria Country BriefingsFuture Demographics: Nigeria in 2030

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    Travel in Nigeria

    Sep 2019

    Travel and tourism in Nigeria experienced an overall positive performance in 2019, supported by the government’s continuing efforts to improve infrastructure concerning upgrading airports, road, and railway links to boost tourism flows in major ...

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    Country Profile

    Country Profile

    Nigeria: Country Profile

    Aug 2019

    Nigeria’s economy appears to be gaining traction although the environment remains challenging. A looser fiscal policy, public spending and stronger household consumption, following an expected increase in the minimum wage, should be important ...

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    Country Report

    Country Report

    Home Audio and Cinema in Nigeria

    Aug 2019

    While hi-fi systems saw strong negative growth in 2019, home cinema and speaker systems saw an increase. Regarding the latter category, it is the large cohort of young professionals and their affection for music and entertainment that is serving to ...

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    Country Report

    Country Report

    Home Video in Nigeria

    Aug 2019

    LCD televisions dominate the home video category in Nigeria, the remainder of sales held by DVD players and a minor proportion by BD players. New entrants to the television category, namely TCL TV and iTEC, resulted in some rise in competitiveness, ...

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    Country Report

    Country Report

    Imaging Devices in Nigeria

    Aug 2019

    Increased emphasis is being placed on photography as a vocational course in schools and universities, and this is key to the category’s growth, particularly digital cameras. Photography also provides major employment opportunities in the country due ...

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    Country Report

    Country Report

    In-Car Entertainment in Nigeria

    Aug 2019

    In-car entertainment saw a negative performance across the board in 2019, with in-car navigation seeing the worst performance. Sales of in-car navigation devices continue to decline in the country due to low awareness and usage of these devices. ...

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    Country Report

    Country Report

    Mobile Phones in Nigeria

    Aug 2019

    The mobile phones category was supported in 2019 by the growing popularity of smartphones, the growth of which offset the decline of feature phones. Localised smartphone offerings from Transsion Holdings brands Infinix and Tecno, that cater to ...

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    Country Report

    Country Report

    Consumer Electronics in Nigeria

    Aug 2019

    Consumers in Nigeria increasingly value portability. With a growing number of people in urban areas living on-the-go lifestyles, the ability to maintain contact and work anywhere is increasingly important. This particularly benefits demand for ...

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    Country Report

    Country Report

    Portable Players in Nigeria

    Aug 2019

    The large youth cohort in Nigeria is the driving force behind demand for portable players, particularly wireless speakers. Millennials and generation Z consumers continue to spur demand for these products, due to their love of music and ...

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    Country Report

    Country Report

    Wearable Electronics in Nigeria

    Aug 2019

    Wearable electronics saw a continued slide in 2019, with all categories falling strongly. Wearable technology such as smart watches and activity trackers are prominent in developed economies that have higher GDP. In Africa, however, most of the ...

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    Country Report

    Country Report

    Computers and Peripherals in Nigeria

    Aug 2019

    Laptops saw continued growth in 2019, while desktops and tablets both saw declines. Laptops particularly benefitted from their offer of functionality and a combination of attributes the latter two categories were unable to match, such as convenience,...

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    Country Report

    Country Report

    Beer in Nigeria

    Jul 2019

    Economy lager was the growth driver in beer in the review period, and continued to see double-digit total volume growth in 2018, whilst mid-priced beer performed poorly from 2016, seeing double-digit annual declines. Beer has been seeing overall ...

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    Country Report

    Country Report

    Cider/Perry in Nigeria

    Jul 2019

    The low disposable incomes of Nigerian consumers amidst slow economic recovery discouraged them from trying cider/perry, as these products are generally expensive compared with competing alcoholic drinks, such as beer and RTDs. On-trade, the main ...

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    Country Report

    Country Report

    Alcoholic Drinks in Nigeria

    Jul 2019

    Alcoholic drinks remained dynamic in Nigeria over the review period, and has strong growth prospects despite the weak economic conditions affecting sales since the 2016 recession. The key drivers of growth have been the fast rate of urbanisation and ...

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    Country Report

    Country Report

    Spirits in Nigeria

    Jul 2019

    Spirits in Nigeria is seeing good total volume growth due to the affordability of such products. For many low-income consumers in the country, spirits are an affordable alternative to more expensive products, such as wine and beer, particularly as ...

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    Country Report

    Country Report

    Wine in Nigeria

    Jul 2019

    Off-trade is the major channel through which wine is sold in Nigeria. Many consumers in the country make their purchases via grocery stores such as supermarkets and hypermarkets. The growing patronage of wine by consumers in Nigeria is a result of it...

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    Country Report

    Country Report

    Cigarettes in Nigeria

    Jul 2019

    Volume growth in cigarettes is being constrained by rising prices, which were driven up by the implementation of a specific excise tax in 2018, and increasing consumer health-awareness, though the impact of these factors is partly being countered by ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Nigeria

    Jul 2019

    Cigars and cigarillos is expected to see improving macro-economic conditions boost demand as consumers’ disposable income increases. The category will also be bolstered by an increase in the number of expats who are used to smoking such products ...

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    Country Report

    Country Report

    Tobacco in Nigeria

    Jul 2019

    The Nigerian tobacco market is on the cusp of significant transition, as the government imposes increasingly restrictive legislation and taxation. Having introduced the National Tobacco Control Act in the middle of the review period, the government ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria

    Jul 2019

    E-vapour products only established a presence in Nigeria in the first year of the review period and the category has yet to make a significant impact in the market. The category’s expansion has been constrained by its relatively high prices, limited ...

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