Nigeria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Nigeria StatisticsConsumer Lifestyles in NigeriaNigeria Country BriefingsFuture Demographics: Nigeria in 2030

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    Country Report

    Chocolate Confectionery in Nigeria

    Jul 2021

    Retail volume sales of chocolate confectionery will continue to decline during 2021, albeit at a slower pace than in 2020. The linger effects of the economic shock of COVID-19 will be the main driver of this, as many consumers have significantly ...

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    Country Report

    Country Report

    Ice Cream and Frozen Desserts in Nigeria

    Jul 2021

    Retail volume sales of ice cream declined during 2020. This was largely due to COVID-19 restrictions, which led to a reduction in impulse purchasing and on-the-go consumption. Moreover, the economic shock of the pandemic led to a reduction in ...

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    Country Report

    Country Report

    Sugar Confectionery in Nigeria

    Jul 2021

    In contrast to many other types of snacks, retail volume sales of sugar confectionery continued to expand during 2020 – albeit at a much lower rate than in the previous year. This slowdown was due to a combination of the economic shock of the ...

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    Country Report

    Country Report

    Gum in Nigeria

    Jul 2021

    Having declined slightly during 2020, retail volume sales of gum will rebound during 2021, as the restrictions on movement that were implemented during spring 2020 are very unlikely to be re-introduced during 2021. This will have a significant ...

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    Country Report

    Country Report

    Sweet Biscuits, Snack Bars and Fruit Snacks in Nigeria

    Jul 2021

    Retail volume sales of sweet biscuits, snack bars and fruit snacks will rebound during 2021. Sweet biscuits dominate this category, as retail volume sales of fruit snacks remain very low, while those of snack bars are negligible. Sweet biscuits are ...

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    Country Report

    Country Report

    Savoury Snacks in Nigeria

    Jul 2021

    Having declined modestly during 2020, retail volume sales of savoury snacks will rebound during 2021. However, they will remain below their pre-pandemic (2019) peak. During 2021, retail volume sales will be buoyed by the easing of restrictions on ...

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    Country Report

    Country Report

    Tobacco in Nigeria

    Jun 2021

    Overall tobacco in Nigeria witnessed another year of double-digit current value growth in 2020 which was directly linked to ongoing tax hikes by the government in an effort to reduce smoking prevalence in the country, resulting in further price rises...

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    Country Report

    Country Report

    Cigarettes in Nigeria

    Jun 2021

    Health concerns linked to COVID-19 had a minimal impact on demand for cigarettes in 2020 due to overall low incidence of cases and deaths in Nigeria. The category therefore continued to experience flat but stable volume sales rather than moving into ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria

    Jun 2021

    Due to rising prices, smokeless tobacco, e-vapour products and heated tobacco continued to record double-digit current value growth, although this was from a low sales base. Products in the category marginally benefited from health concerns due to ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Nigeria

    Jun 2021

    The niche of cigars and cigarillos experienced declining demand whilst continuing to post strong current value growth in 2020; the pandemic resulted in high price increases as a weak economy led to devaluation of the local currency making imports ...

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    Country Report

    Rtds in Nigeria

    May 2021

    Total volume sales of RTDs declined in 2020. This performance was largely driven by the devastating effects of the lockdown-induced closure and lingering restrictions on on-trade outlets, which still accounted for the overwhelming majority of sales ...

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    Country Report

    Country Report

    Alcoholic Drinks in Nigeria

    May 2021

    The Nigerian government imposed a nationwide lockdown in March 2020, due to the rapid spread of Coronavirus (COVID-19) in the country. This led to the disruption of supply chains, job losses, businesses closing down and weaker consumer spending. The ...

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    Country Report

    Country Report

    Wine in Nigeria

    May 2021

    The unexpected shrinking of the economy due to the Coronavirus (COVID-19) pandemic led to the rapid depreciation of the local currency and high costs on imports. Volume sales for both premium and mid-priced wine were negatively impacted as consumers ...

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    Country Report

    Country Report

    Cider/Perry in Nigeria

    May 2021

    The negative impact of Coronavirus (COVID-19) on the unemployment rate and consumer incomes was exacerbated by increases in excise duty and VAT (value-added tax), leading to hikes in the average total unit price in current value terms in 2020. Unlike...

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    Country Report

    Country Report

    Beer in Nigeria

    May 2021

    The Coronavirus (COVID-19) pandemic had a significant impact on the performance of beer in Nigeria in 2020. In Q1 2020, the Nigerian government imposed a national lockdown in an attempt to halt the rapid spread of COVID-19 in the country. The effects...

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    Country Report

    Country Report

    Spirits in Nigeria

    May 2021

    On-trade volume sales fell sharply in 2020 due to the enforced closures of consumer foodservice outlets, in line with the measures introduced to stem the spread of Coronavirus (COVID-19). This led to a consumer shift to the already dominant off-trade...

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    Country Briefing

    Country Briefing

    Households: Nigeria

    May 2021

    Population growth in Nigeria is projected to maintain a solid pace over 2021-2040, driven by the long-standing tradition of having large families with four or more children. Although urban populations will opt for single living or delay having ...

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    Country Report

    Country Report

    Colour Cosmetics in Nigeria

    May 2021

    A weak economy and decreasing disposable incomes in 2020 as a result of the pandemic, in addition to the home seclusion trend during the lockdown introduced by the government in an attempt to control the spread of the virus, significantly reduced ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Nigeria

    May 2021

    With consumers’ disposable incomes significantly impacted by the weak economy in 2020 as a result of the pandemic and subsequent lockdown, in addition to restrictions on movement and social gatherings, many Nigerians prioritised their expenditure on ...

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    Country Report

    Country Report

    Skin Care in Nigeria

    May 2021

    Skin care experienced declining demand across much of the category with facial care and lip care in particular recording double-digit volume declines in 2020, as the financial impact of the pandemic in Nigeria and subsequent lockdown negatively ...

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