Nigeria

Nigeria ranks at the bottom of the Global Sustainability Index, as the country lacks essential resources like renewable water and food. In addition, despite being the largest regional energy exporter, Nigeria continues to experience insufficient ...

Population expansion in Nigeria will remain high over 2020-2040, which will drive growth in household numbers. Although Nigerians living in cities choose more western lifestyles, traditional family structures are expected to remain dominant. Cities ...

Self-service cafeterias are not present in Nigeria and there are no signs that the category will emerge over the forecast period....

Nigeria is increasingly connected, with growth in the number of internet users linked to an increase in the ownership of smartphones during the review period. These trends will also benefit limited-service restaurants over the forecast period, ...

A rise in disposable income levels and an expanding urban population of young adults will drive the growth of cafés/bars over the forecast period. Bars/pubs, the largest and most mature subcategory within cafés/bars, suffered from consumers ...

Consumer foodservice saw growth over the review period despite the impact of economic challenges. Increasingly on-the-go consumers are proving keen to eat out and consumer foodservice is becoming more affordable via modern outlets. Young consumers ...

Street/stalls kiosks saw a strong performance during the review period. Unlike most consumer foodservice channels, street/stalls kiosks saw dynamic growth during the economic downturn in the middle of the review period. These outlets offer low ...

Shopping malls are increasingly popular in Nigeria, particularly among young adults, benefiting from a stronger economic performance towards the end of the review period and rising disposable income levels. Many shoppers enjoy a snack or quick meal ...

Ongoing improvement in the economy and expansion in the mid-income group will spur the growth of full-service restaurants over the forecast period. After struggling in the middle of the review period, Nigeria’s economy is expected to improve over the...

A weak economy up to 2019 and high prices caused by a depreciated local currency limited growth in apparel and footwear in Nigeria; however, it is still very much an emerging category that has strong scope to grow amongst the large pool of consumers ...

Sportswear offers strong growth potential in Nigeria as it is still not yet a mature category. Its growth will be boosted by the large and fast-growing young population, with more than 50% of the country’s population being below the age of 30. ...

The strong growth of the population of children is helping to boost sales of childrenswear in Nigeria. The population aged 0 to 14 years is also expected to increase well over the forecast period. The rapid rate of urbanisation in Nigeria further ...

Footwear is expected to perform well over the forecast period as the urban population continues to grow fast and economic recovery means more consumers are able to afford higher-priced brands. A strong local production of footwear in Nigeria (unlike ...

Whilst the weak economy since 2016 negatively impacted growth in Nigeria, particularly as harsh price increases were caused by the rise in the US dollar, an improved economy over the forecast period will help to drive growth for menswear to 2024....

Hosiery demand is fuelled by a growing urban population that increasingly uses footwear that needs hosiery as a complement, including professional workers who wear formal footwear. However, it is one of the slowest-growing categories in apparel as ...

Recent consumer price sensitivity has negatively impacted apparel accessories sales in Nigeria. Since many customers see accessories as only additional, non-essential products, the category struggles in tough economic periods. However, economic ...

A weak economy over the review period impacted womenswear sales in Nigeria, especially as more consumers reverted to second-hand clothing as incomes declined. Over the forecast period, as the economy returns to growth and disposable incomes increase,...

A young and urban population is expected to continue driving demand for jeans, which have become a must-have fashion item, over the forecast period. Whilst the category’s growth potential was weakened by a slow economy since 2016, economic recovery ...

Nigeria’s economy will experience moderate growth in 2019. A looser fiscal policy, public spending and stronger household consumption, following an expected increase in the minimum wage, should be important drivers. The slide in oil prices and cuts ...

In 2019, an increasing number of consumers had internet access – set to spur the growth of e-commerce over the forecast period. The growing affordability of smartphones and growing incomes increased smartphone users, a factor which will be vital for ...