Nigeria

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Rtds in Nigeria

Jul 2023

RTDs saw exceptional growth in total volume terms in 2021, which allowed the category to see a full recovery from the pandemic-induced decline in 2020. However, due to the negative economic conditions in 2022, particularly high inflation, which…

USD 1,195
Country Report

Sanitary Protection in Nigeria

Mar 2023

Due to a substantial decline in disposable income as a result of high inflation, sanitary protection saw relatively weak volume growth in growth in 2022, compared with the previous year. Whilst inflation in the overall economy limited consumer…

USD 1,195
Country Report

Retail Tissue in Nigeria

Mar 2023

Retail tissue products, even toilet paper, continue to be of limited essentiality in Nigeria, and the category saw a decline in volume terms in 2022 as high inflation limited consumer spending power. Unit prices of retail tissue brands also increased…

USD 1,195
Country Report

Air Care in Nigeria

Jan 2023

While air care registered double-digit current value growth, there was minimal volume growth, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil industry did not benefit as much as it could…

USD 1,195
Country Report

Hosiery in Nigeria

Jan 2023

Nigeria’s weak economy in 2022 negatively impacted the performance of hosiery as hefty inflation drove prices up. With consumer expenditure compromised Nigerians have focused on essential apparel and so only bought new hosiery when necessary. Hosiery…

USD 1,195
Country Report

Baked Goods in Nigeria

Nov 2023

Baked goods recorded a decline in retail and foodservice volume sales in 2023 as a result of unfavourable economic conditions throughout the year. While the category has continued to struggle with the negative impact of the Ukraine conflict on wheat…

USD 1,195
Country Report

Credit Cards in Nigeria

Nov 2023

Most banks perceive credit cards as high risk due to experiencing frequent default rates in the past. As such, credit cards continue to be relatively scarce in Nigeria, with mainly high net-worth individuals owning credit cards. Also, due to the…

USD 1,195
Country Report

Alcoholic Drinks in Nigeria

Jul 2023

Alcoholic drinks saw a moderate total volume decline in 2022, as weaker consumer spending power due to high inflation and the poor economy, alongside strong unit price increases, limited consumption. Nonetheless, many alcoholic drinks categories…

USD 2,450
Country Report

Sun Care in Nigeria

May 2023

Sun care is a niche landscape that performs poorly when economic conditions are weak. With a poor economy during 2022, particularly with high inflation limiting consumer spending power, there was a decline in demand. Furthermore, since expatriates…

USD 1,195
Country Report

Fragrances in Nigeria

May 2023

Fragrances in Nigeria performed relatively well in 2022, despite poor economic conditions, with inflation reducing consumer spending power while rising unit prices. With the category having seen a weak performance over the review period, particularly…

USD 1,195
Country Report

Direct Selling in Nigeria

Mar 2023

Though direct selling registered current value growth, constant value sales fell. Inflation spiralled in 2022, largely caused by the energy crisis stemming from the war in Ukraine, as well as global shortages of key products. On top of this, further…

USD 1,195
Country Report

Polishes in Nigeria

Jan 2023

While polishes registered double-digit current value growth, volume sales actually fell slightly, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil industry did not benefit as much as it…

USD 1,195
Country Report

Dishwashing in Nigeria

Jan 2023

While dishwashing registered double-digit current value growth, constant value growth was minimal and volume growth was also muted, as continuing soaring inflation hit consumer purchasing power. The background to this is that the Nigerian oil…

USD 1,195
Country Report

Menswear in Nigeria

Jan 2023

Menswear saw a significant decline in retail volume sales in 2022, although current value sales increased in line with higher unit prices. Demand was significantly weakened by rising prices, but also from lower purchasing power as consumers struggled…

USD 1,195
Country Report

Footwear in Nigeria

Jan 2023

Footwear saw a strong decline in retail volume sales in 2022, although current value sales increased due to sharp rises in unit prices. Rising inflation during the year had weakened purchasing power whilst footwear brands were forced to increase…

USD 1,195
Country Report

Juice in Nigeria

Jan 2023

In 2022, juice drinks once again leads the category with the fastest growth in volume terms. As a comparatively cheaper juice product, there are a wide range of affordable products and smaller pack sizes available. These are proving popular with…

USD 1,195
Country Report

Energy Drinks in Nigeria

Jan 2023

In 2022, Lucozade continues to lead the energy drinks category by retail volume share. Owned by Suntory Beverage and Food Nigeria Ltd, the brand is relatively well known in many Nigerian households and is significantly cheaper than most alternative…

USD 1,195
Country Report

Coffee in Nigeria

Jan 2023

In 2022, Nestlé Nigeria Plc remained the dominant player in terms of off-trade coffee value sales. The company maintained its lead in instant coffee due to the strong reputation of its Nescafé brand. Nescafé benefits from an established and popular…

USD 1,195
Country Report

Sweet Spreads in Nigeria

Nov 2023

Sweet spreads recorded a strong volume decline in 2023, having already experienced decline in 2022. Inflationary conditions caused by depreciation of the local currency as well as sharp rises in fuel prices and a Federal Government demonetisation…

USD 1,195
Country Report

Wearable Electronics in Nigeria

Jul 2023

Wearables are expected to be the standout performer in 2023, registering double-digit volume growth and that is despite continuing high inflation and also significant currency devaluation, which is making imported products even more expensive.…

USD 990
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