Nigeria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Nigeria StatisticsConsumer Lifestyles in NigeriaNigeria Country BriefingsFuture Demographics: Nigeria in 2030

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    Depilatories in Nigeria

    Aug 2020

    The use of depilatories in Nigeria is still quite low. However, with rising incomes among women, who are increasingly involved in more formal employment in urban areas, as well as exposure to Western culture through social media, demand is expected ...

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    Country Report

    Country Report

    Mass Beauty and Personal Care in Nigeria

    Aug 2020

    Mass beauty and personal care continues to register strong demand due to the improving economy and rising consumer purchasing power, although economic growth remains sluggish and unemployment is still high. A return to strong economic growth over the...

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    Country Report

    Country Report

    Colour Cosmetics in Nigeria

    Aug 2020

    Colour cosmetics is expected to grow strongly over the forecast period, driven by an increasing urban and employed female population that is ever more Westernised and demanding higher-quality products. The rapid expansion of make-up clinics and other...

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    Country Report

    Country Report

    Beauty and Personal Care in Nigeria

    Aug 2020

    The COVID-19 pandemic is having a heavy impact on sales of beauty and personal care in 2020, not only due to the country’s lockdown but also rising economic uncertainty. While the country has proved relatively successful in comparison to many others ...

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    Country Report

    Country Report

    Sun Care in Nigeria

    Aug 2020

    Sun care remains a niche category in Nigeria due to the low purchasing power of most consumers and the fact that these products are relatively expensive. Also, given the dark skin pigmentation of most Nigerian consumers, sun care products have ...

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    Country Report

    Country Report

    Fragrances in Nigeria

    Aug 2020

    Fragrances is expected to grow strongly over the forecast period, having seen a slowdown in growth since 2016 due to the negative impact of very high price increases and a weak economy. Growth will be driven by an improving economy, increase in the ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Nigeria

    Aug 2020

    Following weak economic performance over the review period, the Nigerian economy is expected to recover over the forecast period, thus helping to drive demand for premium beauty and personal care, which has struggled in recent times. As incomes ...

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    Country Report

    Country Report

    Deodorants in Nigeria

    Aug 2020

    Deodorants in Nigeria are yet to reach maturity and so have great scope to grow over the forecast period. While the weak economy over the review period limited performance, economic recovery over the coming years will contribute to significant growth...

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    Country Report

    Country Report

    Hair Care in Nigeria

    Aug 2020

    For most women, hair maintenance is essential in order to maintain an attractive appearance. Therefore, the growing female population, particularly in major urban areas, and increase in the number of young women among generation Z are set to boost ...

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    Country Report

    Country Report

    Oral Care in Nigeria

    Aug 2020

    Growing awareness of the importance of oral hygiene and the need to prevent tooth decay and bad breath through the use of oral care products continues to support sales growth. Manufacturers such as Unilever are also undertaking widespread promotional...

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    Country Report

    Country Report

    Bath and Shower in Nigeria

    Aug 2020

    Bath and shower is expected to see healthy growth over the forecast period due to Nigeria’s growing population and ongoing urbanisation. Although the large majority of low-income consumers will stick to standard soap and economy brands, the ...

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    Country Report

    Country Report

    Men's Grooming in Nigeria

    Aug 2020

    Men’s grooming is expected to grow strongly over the forecast period in tandem with the recovering economy following on from weak economic growth over the review period. Growing employment, especially in the formal sector, will spur interest in ...

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    Country Report

    Country Report

    Skin Care in Nigeria

    Aug 2020

    Skin care is expected to grow strongly over the coming years as it recovers from limited growth recorded during the review period when the weak economy had a negative impact on sales. Key to growth will be the increasing population of women, ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Nigeria

    Aug 2020

    Demand for baby and child-specific products continues to grow in line with the strong rise of Nigeria’s young population. Indeed, the number of 0-11 year-olds is forecast to grow by 10% between 2019 and 2024 (representing 7 million children). ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Nigeria

    Jul 2020

    Cigars, cigarillos and smoking tobacco saw dynamic current value growth in 2019, due to constant tax increases on tobacco products. All the categories present also saw slow volume growth, although it should be noted that sales of these products are ...

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    Country Report

    Country Report

    Cigarettes in Nigeria

    Jul 2020

    Although cigarettes saw current value growth in 2019, this was purely due to taxation-led price rises, as a volume decline was seen in this year. Taxation is being applied in phases over three years, starting from 2018, and will see its final ...

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    Country Report

    Country Report

    Tobacco in Nigeria

    Jul 2020

    COVID-19 is expected to have a negative impact on value sales of tobacco in 2020, with a slightly lower forecast growth rate in light of the pandemic. Volume growth rates are also expected to follow a similar pattern, with slower rates of increase ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria

    Jul 2020

    Smokeless tobacco and e-vapour products continued to see current value growth in 2019. Smokeless tobacco benefited from consumers seeking alternatives to smoked tobacco, especially as constant rises in taxation are making cigarettes unaffordable for ...

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    Country Profile

    Country Profile

    Nigeria: Country Profile

    Jul 2020

    Nigeria’s economy will contract in 2020. Nigeria has been severely hit by the spread of COVID-19 and the associated sharp decline in oil prices. Government policy is responding to both these developments. Inflation—driven by higher food prices—has ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Nigeria

    Jun 2020

    In 2019, the increasing number of hotels and restaurants opening across the country, particularly in urban cities, drove growth for AFH toilet paper and napkins. Furthermore, local manufacturers such as Fina tissues, followed the trend of significant...

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