Nigeria

Laptops saw a relatively health performance in 2020 despite dropping into negative growth territory as a result of COVID-19. The portability of laptops appealed to an increasing number of consumers, particularly given the increased number of people ...

The wearable electronics category remained marginal in Nigeria in 2020. While such products were gradually gaining awareness pre-COVID-19, the pandemic resulted in severe negative growth due to their very high prices and non-essential nature. These ...

The economic downturn due to the impact of COVID-19 affected the growth of this category at the end of the review period. The expanding population of young adults in paid employment served to maintain demand to some extent, as they equipped and ...

In-car entertainment was on the decline over the review period, particularly the in-car navigation devices category. This trend is expected to persist due to lack of infrastructure, and the fact that most cars are imported with already built-in car ...

The growing young adult population, who craved music and fun during the lockdown arising from the COVID-19 pandemic, maintained demand for wireless speakers in 2020, with only a marginal decrease from 2019. Furthermore, working from home and ...

The performance of the smartphones category was adversely impacted by COVID-19 in 2020, shifting into negative growth territory. This was partly due to supply challenges, as most mobile phones are imported from China, although the economic impact of ...

The COVID-19 global pandemic has had a negative impact on an already struggling Nigerian economy, and disrupted the growth of consumer electronics in the country in 2020. This was due to a combination of factors, including supply chain issues and ...

Prior to COVID-19 imaging devices were already becoming less popular in Nigeria due to the growing shift towards smartphones, which offer increasingly good image capture, versatility and affordability. COVID-19 has hit digital cameras both due to its...

LCD televisions dominate the home video category in Nigeria, the remainder of sales held by DVD players and a minor proportion by BD players. In light of COVID-19, all categories saw negative growth, with LCD TVs seeing a turnaround from the positive...

Spirits recorded the strongest total volume growth in 2019 since 2014 as the economy improved and consumer confidence continued to grow, although lower-income consumers remained cautious in their spending and continued to favour less expensive ...

Total volume sales of alcoholic drinks performed well towards the end of the review period, with the strongest performance in 2019 of the whole period. This was, however, brought to an abrupt end due to the measures taken to contain the Coronavirus ...

Beer is by far the most popular alcoholic drink in Nigeria and maintained total volume growth throughout the review period in spite of the tough economic situation in the country through much of the period. However, the improving economy led to an ...

Wine recorded strong total volume growth over the review period despite the economic uncertainty in Nigeria. However, consumers were more rational in their choices of wine, with many moving to less expensive options. Recent increases in taxes and ...

Total volume sales of cider/perry witnessed steep declines towards the end of the review period due to the economic uncertainties in Nigeria and total volumes continued to fall in 2019. Cider/perry has not yet taken off in the country, with the ...

The use of depilatories in Nigeria is still quite low. However, with rising incomes among women, who are increasingly involved in more formal employment in urban areas, as well as exposure to Western culture through social media, demand is expected ...

Mass beauty and personal care continues to register strong demand due to the improving economy and rising consumer purchasing power, although economic growth remains sluggish and unemployment is still high. A return to strong economic growth over the...

Colour cosmetics is expected to grow strongly over the forecast period, driven by an increasing urban and employed female population that is ever more Westernised and demanding higher-quality products. The rapid expansion of make-up clinics and other...

The COVID-19 pandemic is having a heavy impact on sales of beauty and personal care in 2020, not only due to the country’s lockdown but also rising economic uncertainty. While the country has proved relatively successful in comparison to many others ...

Sun care remains a niche category in Nigeria due to the low purchasing power of most consumers and the fact that these products are relatively expensive. Also, given the dark skin pigmentation of most Nigerian consumers, sun care products have ...

Fragrances is expected to grow strongly over the forecast period, having seen a slowdown in growth since 2016 due to the negative impact of very high price increases and a weak economy. Growth will be driven by an improving economy, increase in the ...