Nigeria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Nigeria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Nigeria StatisticsConsumer Lifestyles in NigeriaNigeria Country BriefingsFuture Demographics: Nigeria in 2030

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    Consumer Credit in Nigeria

    Oct 2018

    Economic recession in 2016 and slow recovery in 2017 affected consumer lending in Nigeria due to the fall in the disposable income of most consumers. However, the improvement of the economy in 2018 and reduction in the default rate led to an increase...

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    Consumer Lending in Nigeria

    Oct 2018

    The Nigerian economy is mainly a cash and carry economy with a very poor credit culture, which has contributed to the slow pace of economic development. Consumers make most of their purchases on a cash and carry basis due to the lack of trust and ...

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    Country Report

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    Travel in Nigeria

    Oct 2018

    Air arrivals, which account for approximately two thirds of incoming arrivals in Nigeria, are mainly arrivals from Western Europe, North America and Asia. These visitors have little interest in leisure activities, mainly because the country is a ...

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    Analgesics in Nigeria

    Oct 2018

    Analgesics accounts for the largest share of drugs produced in Nigeria, due to their availability, widespread and affordability. Local drug manufacturing companies are largely involved in making over-the-counter (OTC) drugs because they have limited ...

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    Dermatologicals in Nigeria

    Oct 2018

    A rising population has boosted sales of dermatological products, resulting in growth over the review period. Growth was also attributed to the rising rate with which people are contracting infections, both toilet and sexual related, and this has ...

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    Digestive Remedies in Nigeria

    Oct 2018

    Digestive remedies comprises a large number of products. It is performing well in OTC medicine in Nigeria, as a result of many consumers leading unhealthy lifestyles eating sugary and high-fat foods, smoking cigarettes, drinking too much alcohol and ...

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    Herbal/Traditional Products in Nigeria

    Oct 2018

    With increasing research being undertaken, much more as been discovered about herbal treatments and increasingly this is one of the leading branches of treatment for people as many illnesses can be cured with roots and herbs. Growth in sales of ...

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    Consumer Health in Nigeria

    Oct 2018

    Nigeria is an increasingly important market. It is currently home to a growing middle class now estimated at around 50 million, and the increasing population of Nigerians has helped drive demand for medicine in the country. In addition to the ...

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    Sleep Aids in Nigeria

    Oct 2018

    There are no/negligible sales of sleeping aids in Nigeria....

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    Weight Management and Wellbeing in Nigeria

    Oct 2018

    As a result of poor diets and a lack of regular exercise, demand for weight management and wellbeing products is on the rise. Both old and young and middle-/upper-class consumers are very conscious of maintaining slim, healthy body shapes. Obesity is...

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    Cough, Cold and Allergy (Hay Fever) Remedies in Nigeria

    Oct 2018

    Cough, cold and allergy (hay fever) remedies is a large category with many products under its umbrella. It is performing well in OTC medicine in Nigeria, as a result of the pollution encountered during people’s day-to-day activities, leading to them ...

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    Dietary Supplements in Nigeria

    Oct 2018

    Dietary supplements have been growing well in Nigeria recently because of the increased number of people not eating a well-balanced diet due to the current weak economic situation in the country and also the rise in number of people engaged in ...

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    Eye Care in Nigeria

    Oct 2018

    Allergy eye care has experienced healthy growth due to high levels of carbon monoxide emissions from industries and car exhausts which has caused considerable air pollution in Nigeria. The increase in the urban population has led to an increase in ...

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    NRT Smoking Cessation Aids in Nigeria

    Oct 2018

    There are no/negligible sales of NRT smoking cessation aids in Nigeria....

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    Paediatric Consumer Health in Nigeria

    Oct 2018

    Paediatric consumer health sales have grown due to rising infant mortality rate over the years. Infants are susceptible to infections due to their weak/under-developed immune system and many have been forced to seek medical attention from healthcare ...

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    Sports Nutrition in Nigeria

    Oct 2018

    There are no/negligible sales of sports nutrition in Nigeria....

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    Vitamins in Nigeria

    Oct 2018

    Vitamins has recorded considerable growth because of the easy availability and affordable nature of such products in Nigeria. Consumers continue to demand such products because of their effectiveness in maintaining a healthy body. Indeed, some 75% of...

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    Wound Care in Nigeria

    Oct 2018

    There has been much awareness in terms of safety consciousness among both public and private organisations, schools, churches and even marketplaces. This increased awareness has directed the minds of consumers towards having safety kits in their ...

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    Portable Players in Nigeria

    Aug 2018

    The millennial population whose lifestyle includes the use of portable advanced technological electronics, particularly the use of wireless speakers, is expected to drive the volume growth of portable players over the forecast period. Furthermore, ...

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    Computers and Peripherals in Nigeria

    Aug 2018

    With the growth of the Nigerian economy, the rise in consumer purchasing power will have a positive impact on the volume growth of computers and peripherals over the forecast period....

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