Nigeria
Nigeria StatisticsConsumer Lifestyles in NigeriaNigeria Country BriefingsFuture Demographics: Nigeria in 2030
Country Briefing
Business Dynamics: Nigeria
Aug 2018
Nigeria is executing reforms to help reduce the cost linked with getting credit and enforcing contracts. However, the country continues to suffer from bureaucratic hurdles and high levels of corruption that make doing business difficult. ...
Country Briefing
Economy, Finance and Trade: Nigeria
Jul 2018
Nigeria’s economy is highly dependent on its hydrocarbon sector. Therefore, lower oil prices hit exports and government revenues hard. However, as both oil prices and production increase, Nigeria’s economy is expected to continue to grow. Poor ...
Country Briefing
Households: Nigeria
Jul 2018
A recessionary period has had a major impact on Nigerian households, eating away at their purchasing power and driving joblessness across the country for household heads. Other segments impacted were real estate, as a supply of new projects has been ...
Country Profile
Nigeria: Country Profile
Jul 2018
Nigeria’s economy will return to growth in 2018. Higher oil prices and a looser fiscal policy are drivers. Exports will also see another year of strong gains. However, the recent threat of strikes by labour unions and a resumption of attacks by ...
Country Report
Cigarettes in Nigeria
Jul 2018
Cigarette unit prices saw only slow change earlier in the review period, but increased strongly in 2016 and 2017, and are expected to increase well over the forecast period. A depreciation of the local currency pushed up import costs in 2016, whilst ...
Country Report
Cigars, Cigarillos and Smoking Tobacco in Nigeria
Jul 2018
In 2017, cigars and cigarillos recovered from poor growth in 2016 as economic recession led to a weaker consuming spending power whilst depreciation of the local currency made imports quite expensive. Many consumers moved to cheaper cigarillos and ...
Country Report
Tobacco in Nigeria
Jul 2018
Tobacco products in Nigeria, particularly cigarettes, which accounts for the majority of volume sales, saw a stronger increase in 2017 compared to 2016, as the economy recovered from recession and illicit trade growth slowed. The steady increase in ...
Country Report
Smokeless Tobacco and Vapour Products in Nigeria
Jul 2018
Sales of smokeless tobacco and vapour products remain negligible in Uzbekistan. It is expected that the category will remain negligible in the forecast period too....
Future Demographic
Nigeria in 2030: The Future Demographic
Jun 2018
In 2030, the population of Nigeria will reach 263 million, a huge increase of 44.1% from 2015 making it one of the fastest growing countries in the world. This strong growth is the result of high rises in the number of births every year in 2015-2030 ...
Country Report
Wine in Nigeria
Jun 2018
Wine in Nigeria is expected to perform well over the forecast period thanks to favourable socioeconomic trends such as rising urbanisation, the expansion of the middle class and growth in the number of people in formal or professional employment, ...
Country Report
Beer in Nigeria
Jun 2018
Total beer volume sales in Nigeria are expected to increase strongly over the forecast period thanks to population growth and economic improvements. Volume growth will also be boosted as consumers continue to switch to more affordable economy ...
Country Report
Cider/Perry in Nigeria
Jun 2018
Cider/perry only began to register significant volume sales in Nigeria in 2012, when Distell Group Ltd launched the Savanna Dry and Hunter's Extra Dry Cider brands in the country. However, with the exception of 2016, when it was negatively affected ...
Country Report
Alcoholic Drinks in Nigeria
Jun 2018
After declining in 2016, total alcoholic drinks volume sales grew in 2017 as the Nigerian economy recovered from recession. However, total volume sales growth was slower than the corresponding CAGR for the entire review period, when the market’s ...
Country Report
Rtds/High-Strength Premixes in Nigeria
Jun 2018
While total RTDs/high-strength premixes volume sales fell slightly in 2017, this was nonetheless a marked improvement on the dramatic decline recorded in 2016. Aside from economic recession, the category’s strongly negative performance in 2016 was ...
Country Report
Spirits in Nigeria
Jun 2018
The sluggish pace of Nigeria’s economic recovery led many consumers to trade down to cheaper spirits products in 2017. This trend supported strong performances by locally manufactured bitters, gin and dark rum brands. The wide availability of cheap ...
Country Report
Baby and Child-Specific Products in Nigeria
May 2018
The growing baby population in Nigeria fuelled demand for baby and child specific products over the review period, except in 2016, when the economic recession led to poor growth as incomes stagnated. Over the forecast period, sales are expected to ...
Country Report
Bath and Shower in Nigeria
May 2018
Population growth is expected to drive sales of bath and shower products in Nigeria, with bar soap in particular being widely used. Value sales will further be driven by growing consumer sophistication, particularly among middle to upper income ...
Country Report
Colour Cosmetics in Nigeria
May 2018
Colour cosmetics is expected to grow strongly over the forecast period, driven by the increasing number of female professionals. Colour cosmetics growth in Nigeria is largely driven by the rising number of younger and professional women who use ...
Country Report
Deodorants in Nigeria
May 2018
Deodorants is expected to perform well over the forecast period, driven by urbanisation and a growing young population which is more likely to be engaged in professional employment than previously. Younger people are more interested in such products ...
Country Report
Depilatories in Nigeria
May 2018
The use of depilatories in Nigeria remains limited, although rising incomes among women, who are increasingly involved in more formal employment in urban areas, is helping to fuel sales. Exposure to Western culture through social and other media ...
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