Nicotine and Cannabis Industry Analysis and Market Research Blog Posts

Nicotine and Cannabis Explore thought-leadership and expert insights on the consumer behaviour, regulatory forces and cutting-edge innovation trends shaping the complex and rapidly developing nicotine and cannabis industries.

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Three Challenges To Delivering Consumer Need States

The legal cannabis market is forecast to grow from $30 billion in 2020 to $95 billion by 2025. Consumers are turning to cannabis use in increasingly diverse parts of their lives ...

Shane MacGuill
Senior Head of Tobacco Research

Key Trends for Cannabis in Japan: New Regulation and New Opportunities in 2023

In 2022, Euromonitor researched the Japanese cannabis market for the first time. While only in its initial stages, there are high growth opportunities, particularly among health-conscious Japanese consumers, given inherent demand for better sleep and pain relief.

Tomomi Fujikawa
Senior Analyst

Four Key Drivers of Consumer Need States

What are need states, and why do they matter? Read on to understand the concept, its impact on product development, and crucially, why it cannot be ignored.

Shane MacGuill
Senior Head of Tobacco Research

Latest Content

Article

Six Key Cannabis Innovation Trends

Shane MacGuill

31 May 23

The legal cannabis industry, in both adult-use and CBD, is rapidly evolving. Here we outline six of the key trends in new product developments which brand owners are addressing in global recreational and CBD markets.

Tobacco Cannabis

Article

The Cannabis Review: Capturing the Past, Present and Future of Legal Cannabis

Shane MacGuill

28 Apr 23

Euromonitor International's Shane MacGuill, Head of Nicotine and Cannabis research, spoke recently to leading independent podcast The Cannabis Review about how we developed our research and analysis on the emerging legal cannabinoid space, how it interacts with other CPG industries and the future evolution of the European market.

Tobacco Cannabis

Article

Key Trends for Cannabis in Czech Republic: New Opportunities in 2023

Shane MacGuill

28 Apr 23

The global market for legalised cannabis was worth USD41 billion in 2022 and is projected to generate USD100 billion by 2027, according to Euromonitor International. Due to its small customer base, the Czech Republic accounts for just 0.1% of the total worth of European value.

Tobacco Cannabis

Article

ICBC Barcelona: On Authenticity in Cannabis

Shane MacGuill

30 Mar 23

Euromonitor's Head of Tobacco Research, Shane MacGuill, reflects on the 2023 International Cannabis Business Conference in Barcelona, at which he hosted a panel discussion with industry veterans.

Cannabis Tobacco

Article

Cannabis Beverages: Raising a Glass to New Rituals and Disrupting Drinks Ecosystems

Spiros Malandrakis

22 Mar 23

Cannabis drinks, still relatively niche and only accounting for a low share of cannabis sales in the markets where they are available, hold the potential to disrupt established drinks ecosystems and the traditions surrounding them, starting with alcoholic drinks.

Cannabis

Article