Tissue and Hygiene

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​


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Country Report

Country Report

Tissue and Hygiene in Hong Kong, China

Mar 2021

In 2020, retail tissue saw much higher volume sales growth because of home seclusion, paper towels especially benefiting on account of increased hand washing and home cooking occasions, while boxed facial tissues were in greater demand owing to much ...

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Country Report

Country Report

Tissue and Hygiene in Saudi Arabia

Mar 2021

As in many parts of the world, COVID-19 had a notable impact on tissue and hygiene in Saudi Arabia in 2020. Retail tissue and hygiene performed relatively well due to increased consumer awareness of and demand for cleanliness and hygiene, which ...

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Country Report

Country Report

Tissue and Hygiene in Vietnam

Mar 2021

COVID-19 had a slightly positive impact on tissue and hygiene overall in 2020. While all categories of away-from-home tissue suffered sales declines due to the closure of public places as well as the imposition of travel restrictions and social ...

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Country Report

Country Report

Tissue and Hygiene in the United Arab Emirates

Mar 2021

In the midst of the pandemic, retail tissue and hygiene performed relatively well in 2020 in the United Arab Emirates due to increased consumer awareness of the need for stringent cleaning and hygiene in both their homes, and on a personal level. ...

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Country Report

Country Report

Tissue and Hygiene in Thailand

Mar 2021

The response to COVID-19 in Thailand impacted categories within the tissue and hygiene market in different ways during 2020. Incomes were impacted due to rising unemployment and reduced number of working hours with job insecurity making people more ...

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Country Report

Country Report

Tissue and Hygiene in Chile

Mar 2021

In response to the outbreak of Coronavirus (COVID-19), the government introduced strict quarantine measures that saw the country enter lockdown. This resulted in consumers turning their daily activities and habits towards the home environment. Within...

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Country Report

Country Report

Tissue and Hygiene in Mexico

Mar 2021

Due to the outbreak of COVID-19 in 2020, the government in Mexico installed a lockdown at the end of March, which was in place until June 2020. Many manufacturers facilities were closed during this time, with schools closed and home-schooling in ...

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Country Report

Country Report

Tissue and Hygiene in China

Mar 2021

Retail hygiene categories remained relatively unaffected by COVID-19 in 2020. The essential status of sanitary protection, nappies/diapers/pants, and adult incontinence provided some protection against the negative impact of efforts to control the ...

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Strategy Briefing Series

Strategy Briefing Series

Tissue and Hygiene Strategy Briefings

Feb 2021

This subscription includes every Global Briefing published in the last year and in the next 12 months. It also gives you global and regional market size and share statistics, profiles of the top global companies and articles on industry trends....

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Strategy Briefing

Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q4 2020

Jan 2021

Overall, the global Q4 forecast update does not indicate dramatic changes, compared to the previous quarter. Standing out somewhat are the US and China, with a slight upgrade to growth in 2020 following the upgrade to the countries’ macroeconomic ...

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Strategy Briefing

Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q3 2020

Oct 2020

The Q3 forecast update for retail tissue and disposable hygiene globally demonstrates a downgrade to growth in 2020, versus the previous quarterly update. However, at a category and market level, the extent of downgrades and upgrades differs and ...

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Strategy Briefing

Strategy Briefing

Global Adult Incontinence: Consumer Needs, Product Formats Dynamic, Growth Strategies

Sep 2020

Retail adult incontinence is one of the best-performing disposable hygiene categories, with growth potential in developed and emerging regions. The self-reported concerns over health and incontinence cross genders and generations, indicating ...

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Company Profile

Company Profile

Unicharm Corp in Tissue and Hygiene

Aug 2020

This company profile provides insights on the commercial actions and plans of Unicharm Corp in the retail tissue and hygiene market. The company is using its expertise in nonwoven fabrics and absorbent materials to develop hygiene products to suit ...

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Strategy Briefing

Strategy Briefing

Adult Incontinence in Middle East and Africa

Aug 2020

MEA posted a moderate CAGR despite being one of the smaller markets globally. Despite low consumer awareness and social taboos surrounding incontinence, the region is showing promise. Ageing populations boost demand for adult incontinence products. ...

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Strategy Briefing

Strategy Briefing

Retail Tissue in Asia Pacific

Aug 2020

Asia Pacific is currently the largest and fastest growing retail tissue market in the world and still has huge room for growth due to its fast-growing economy. Rising urbanisation and average disposable income coupled with growing hygiene awareness ...

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Strategy Briefing

Strategy Briefing

Global Feminine Care: Update on Growth, Disruptors and Innovators

Aug 2020

Feminine protection continues to see growth globally, with developing markets experiencing higher growth and offering significant untapped potential. The category’s performance is shaped by socioeconomic, demographic, and lifestyle trends. Innovation...

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Country Report

Country Report

Tissue and Hygiene in Pakistan

Jul 2020

The main impact of the COVID-19 pandemic on Pakistan’s tissue and hygiene market in 2020 will be the slump in AFH tissue sales as a result of lockdowns and full or partial closures of many businesses and retail and foodservice establishments. The ...

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Strategy Briefing

Strategy Briefing

Retail Tissue Global Industry Overview

Jul 2020

Global retail tissue is seeing growth, driven by demand in developing regions. While 2020 saw a surge in sales in developed markets, sales growth is expected to start returning to pre-COVID-19 trends in 2021. This report analyses global growth and ...

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Strategy Briefing

Strategy Briefing

Global Baby Nappies/Diapers/Pants Update: Industry Potential and Consumer Preferences

Jul 2020

The category of baby nappies/diapers/pants sees positive growth globally, with increased usage in developing markets. Developed regions have seen a push for premium to improve value in the absence of organic growth. Performance in 2020 will be shaped...

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Country Report

Country Report

Tissue and Hygiene in Qatar

Jun 2020

This report analyses the market for tissue and hygiene in Qatar. For the purposes of the study, the market has been defined as follows:...

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