Tissue and Hygiene
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
Strategy Briefing
World Market for Disposable Hygiene
Mar 2019
The global disposable hygiene market generates positive growth, fuelled mainly by developing regions. However, pricing pressures, competition, and strong demand for affordable products in many markets continue to present challenges. Sustainable and ...
Strategy Briefing Series
Tissue and Hygiene Strategy Briefings
Feb 2019
This subscription includes every Global Briefing published in the last year and in the next 12 months. It also gives you global and regional market size and share statistics, profiles of the top global companies and articles on industry trends....
Strategy Briefing
Sanitary Protection in the Middle East and Africa
Jan 2019
Despite economic and political instability hampering sales of sanitary protection, growth picked up in 2017 and is set to remain strong over the forecast period. Across the region, the use of sanitary protection remains far lower than in more ...
Company Profile
Kimberly-Clark Corp in Tissue and Hygiene
Jan 2019
Kimberly-Clark remains one of the top-ranked players globally in consumer tissue and disposable hygiene. However, the company continues to feel pressure from macro-economic and political headwinds, pricing, and intense competitive pressures across ...
Company Profile
Procter & Gamble Co, The in Tissue and Hygiene
Dec 2018
A global leader in combined sales of retail disposable hygiene and consumer tissue, the company continues to face headwinds stemming from intense competition, especially for its mid-priced products, uneven economic recoveries and political ...
Strategy Briefing
Tissue and Hygiene Quarterly Statement Q4 2018
Dec 2018
Euromonitor’s quarterly update indicates a marginal upgrade to global retail tissue and hygiene sales forecasts, with a number of markets showing continued improvements. However, uneven recovery and political turmoil remain on the agenda, with ...
Strategy Briefing
Retail Tissue in Asia Pacific
Dec 2018
Asia Pacific is the largest and fastest growing region for retail tissue globally, but still lags significantly in terms of per capita consumption. With increasing levels of hygiene and awareness, coupled with macroeconomic factors such as rising ...
Strategy Briefing
Retail Tissue in the Middle East and Africa
Dec 2018
This regional briefing explores the dynamics shaping the retail tissue markets in the Middle East and Africa (MEA). It discusses the most salient drivers of growth, which include growing populations, rising hygiene awareness and continued ...
Strategy Briefing
Adult Incontinence in Latin America
Dec 2018
Although Latin America saw slower growth in adult incontinence than most other regions over the review period, economic recovery, increased consumer awareness and favourable demographic trends all point to higher growth in the forecast period. With a...
Strategy Briefing
Sanitary Protection in Latin America
Nov 2018
Although growth in Latin America has been hindered by economic challenges, the region shows significant opportunities for further increase, with low per capita consumption and the underdevelopment of smaller categories, such as tampons and ...
Company Profile
Hengan International Group Co Ltd in Tissue and Hygiene
Nov 2018
Hengan International Group remains a key player within the global tissue and hygiene industry, largely benefiting from its success within the Chinese market. This report analyses the company’s pricing, branding, and competitive strategies as it seeks...
Company Profile
Kao Corp in Tissue and Hygiene
Oct 2018
Faced with demographic challenges in its home market of Japan, Kao has had to look abroad to secure growth. This report covers the company’s strategy for growth in China, where its Merries brand of nappies/diapers has enjoyed rapid expansion, as well...
Company Profile
Unicharm Corp in Tissue and Hygiene
Oct 2018
Unicharm is the third largest global manufacturer of retail hygiene products, with a strong foundation in its domestic market, Japan. The company faces intense competition both globally and at home. This report analyses the company’s strategy to deal...
Company Profile
Essity in Tissue and Hygiene
Oct 2018
Essity (formerly SCA) is one of the leading global manufacturers of consumer tissue and disposable hygiene products. While the company benefits from a strong brand portfolio as well as a leading position in the growing global adult incontinence ...
Strategy Briefing
Personal Wipes in Asia Pacific
Sep 2018
Retail sales of personal wipes are seeing healthy growth across most key markets in the Asia Pacific region, driven by the growing middle-class in emerging markets, product innovation, and product segmentation based on age, which promotes the use of ...
Strategy Briefing
Adult Incontinence in Asia Pacific
Sep 2018
While the largest region in absolute value globally, Asia Pacific lags in per capita consumption of adult incontinence, thus leaving room for future growth. Relatively low levels of economic development and lack of wider consumer understanding of ...
Strategy Briefing
Nappies/Diapers/Pants in Western Europe
Sep 2018
Slow population growth, sluggish birth rates, and market saturation still stand behind weak growth in nappies/diapers/pants in Western Europe. Turkey is faring better, as per capita consumption remains below the rest of the region, and product ...
Strategy Briefing
Premium Vs Value: Industry and Consumer – Realities and Future Growth Opportunities
Sep 2018
With significant global unmet potential, long-term prospects for industry growth remain strong. However, the industry will continue to face risks to profitability and needs to secure relevant product array for premium and value consumers to tap well ...
Strategy Briefing
Personal Wipes in Latin America
Sep 2018
Personal wipes in Latin America continue to see growth, despite economic disruptions, recording one of the highest growth rates worldwide. With the exception of Venezuela, all countries in the region maintain a positive trend in value and volume ...
Strategy Briefing
Sanitary Protection in Eastern Europe
Sep 2018
With many countries in Eastern Europe facing a decline in the population of women aged 12-54, and high levels of product penetration in the region, innovation is among key growth factors in sanitary protection. At the same time, economic headwinds ...
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