Tissue and Hygiene

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​


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Country Report

Country Report

Tissue and Hygiene in China

Mar 2020

The Chinese tissue and hygiene market registered healthy value growth in 2019 in both the retail and away-from-home segments. Growth was underpinned by ongoing urbanisation, which led to changing lifestyles and rising purchasing power, and increasing...

US$2,650
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Company Profile

Company Profile

Kao Corp in Tissue and Hygiene

Mar 2020

This briefing analyses Kao Corp’s performance in tissue and hygiene, discussing its strategic direction and the future growth areas of the product categories in which it operates. The company has been performing strongly in nappies/diapers/pants, ...

US$570
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Country Report

Country Report

Tissue and Hygiene in Japan

Mar 2020

A highly developed market with falling birth rates and a median age rapidly approaching 50, Japan is seeing demographic trends exert a marked influence on the development of tissue and hygiene. Nappies/diapers/pants witnessed a dramatic decline in ...

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Company Profile

Company Profile

Essity in Tissue and Hygiene

Feb 2020

Essity is one the leading world players in tissue and hygiene. Its historic presence has helped it to develop strategies to increase and strengthen its brand portfolio, and it is now focusing on developing markets, such as China, Russia, Latin ...

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Strategy Briefing Series

Strategy Briefing Series

Tissue and Hygiene Strategy Briefings

Feb 2020

This subscription includes every Global Briefing published in the last year and in the next 12 months. It also gives you global and regional market size and share statistics, profiles of the top global companies and articles on industry trends....

US$16,500
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Company Profile

Company Profile

Unicharm in Tissue and Hygiene

Feb 2020

Unicharm is one the top-ranked players globally in disposable hygiene. The company continues to grow its international presence, particularly in Asia Pacific, in its core categories of sanitary protection, nappies/diapers/pants and adult ...

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Strategy Briefing

Strategy Briefing

Retail Toilet Paper: Growth, Opportunities, Disruptors

Jan 2020

Toilet paper is the largest consumer retail tissue category, and still presents opportunities for the industry, as many markets are characterised by low per capita consumption. However, the category is likely to face challenges from the expansion of ...

US$1,325
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Company Profile

Company Profile

Hengan International Group Co Ltd in Tissue and Hygiene

Jan 2020

Hengan International Group in a key leading player in global tissue and hygiene with a focus on China. With a wide coverage of product categories and brand portfolio, the company manages to retain its advantage over the competition via product ...

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Strategy Briefing

Strategy Briefing

Tissue and Hygiene Quarterly Briefing Q4 2019

Dec 2019

The fourth quarter forecast update for consumer tissue and disposable hygiene products still places the industry in the red, with the majority of the markets facing downgrades. However, the extent of the downgrades remains small compared to ...

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Company Profile

Company Profile

Kimberly-Clark Corp in Tissue and Hygiene

Dec 2019

Kimberly-Clark remains one of the top-ranked players globally in consumer tissue and disposable hygiene. However, the company continues to feel pressure from macroeconomic and political headwinds, pricing and intense competitive pressures across ...

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Strategy Briefing

Strategy Briefing

Retail Adult Incontinence in Western Europe

Nov 2019

Sales of retail adult incontinence products are expected to increase in Western Europe, due to its ageing population. In addition to demographics, efforts by manufacturers to improve understanding around incontinence and to develop more discreet, ...

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Strategy Briefing

Strategy Briefing

Sustainability in Disposable Hygiene: Meeting Current and Future Challenges

Nov 2019

Sustainability in disposable hygiene is one of the hot topics to support brand reputation and future growth, as well as a part of cost-efficiency measures. This report highlights key sustainability challenges facing the industry and response ...

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Strategy Briefing

Strategy Briefing

Strategic Opportunities Within Private Label in Tissue and Hygiene

Oct 2019

This report explores growth opportunities for private label in tissue and hygiene. In mature markets like Western Europe and North America, private label’s share is high, due to the structure of the retailing landscape, and manufacturers now have to ...

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Strategy Briefing

Strategy Briefing

Adult Incontinence in Asia Pacific

Oct 2019

With the fastest ageing population in the world, Asia Pacific shows great potential for the sales of retail adult incontinence. While Japan has the oldest population and continues to contribute the largest percentage, developing countries like India ...

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Strategy Briefing

Strategy Briefing

Adult Incontinence in Eastern Europe

Sep 2019

Although Eastern Europe lags other regions in adult incontinence, the region shows favourable demographic trends and a recovering economy. Positive macroeconomic trends coupled with increased consumer awareness and active marketing are expected to ...

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Strategy Briefing

Strategy Briefing

Nappies/Diapers and pants in the Middle East and Africa

Sep 2019

Africa and Middle East offers great potential as it currently has the lowest per capita usage of nappies and diapers globally. Sales are growing due to more women entering the workforce and changing cultural practices encouraged by company and ...

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Strategy Briefing

Strategy Briefing

Eight Trends in African Innovation

Sep 2019

With Africa on the rise, consumer opportunities have typically been looked at through socioeconomic metrics. With the challenges the continent faces, opportunities can be developed by turning challenges into concepts and turning those concepts into ...

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Strategy Briefing

Strategy Briefing

Nappies/Diapers/Pants in Asia Pacific

Aug 2019

Asia Pacific continues to be the world’s largest market for nappies/diapers/pants, with healthy projected growth over the period to 2023, except for expected further contractions in Japan and South Korea. While GPD growth remains one of the key ...

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Strategy Briefing

Strategy Briefing

Adult Incontinence in Latin America

Aug 2019

Although Latin America is behind developed regions in per capita adult incontinence sales, it has favourable demographic trends and recovering major economies. Positive macroeconomic trends, combined with increased consumer awareness and active ...

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Strategy Briefing

Strategy Briefing

Tissue and Hygiene Quarterly Briefing Q3 2019

Aug 2019

The third quarter forecast update demonstrates yet another marginal global downgrade to industry projections, indicative of persistent macroeconomic weakness and still shaky consumer sentiment as a result. Long-term untapped potential globally ...

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