Tissue and Hygiene

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​


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Strategy Briefing

Strategy Briefing

Strategic Opportunities Within Private Label in Tissue and Hygiene

Oct 2019

This report explores growth opportunities for private label in tissue and hygiene. In mature markets like Western Europe and North America, private label’s share is high, due to the structure of the retailing landscape, and manufacturers now have to ...

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Strategy Briefing

Strategy Briefing

Adult Incontinence in Asia Pacific

Oct 2019

With the fastest ageing population in the world, Asia Pacific shows great potential for the sales of retail adult incontinence. While Japan has the oldest population and continues to contribute the largest percentage, developing countries like India ...

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Strategy Briefing

Strategy Briefing

Adult Incontinence in Eastern Europe

Sep 2019

Although Eastern Europe lags other regions in adult incontinence, the region shows favourable demographic trends and a recovering economy. Positive macroeconomic trends coupled with increased consumer awareness and active marketing are expected to ...

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Strategy Briefing

Strategy Briefing

Nappies/Diapers and pants in the Middle East and Africa

Sep 2019

Africa and Middle East offers great potential as it currently has the lowest per capita usage of nappies and diapers globally. Sales are growing due to more women entering the workforce and changing cultural practices encouraged by company and ...

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Strategy Briefing

Strategy Briefing

Eight Trends in African Innovation

Sep 2019

With Africa on the rise, consumer opportunities have typically been looked at through socioeconomic metrics. With the challenges the continent faces, opportunities can be developed by turning challenges into concepts and turning those concepts into ...

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Strategy Briefing

Strategy Briefing

Nappies/Diapers/Pants in Asia Pacific

Aug 2019

Asia Pacific continues to be the world’s largest market for nappies/diapers/pants, with healthy projected growth over the period to 2023, except for expected further contractions in Japan and South Korea. While GPD growth remains one of the key ...

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Strategy Briefing

Strategy Briefing

Adult Incontinence in Latin America

Aug 2019

Although Latin America is behind developed regions in per capita adult incontinence sales, it has favourable demographic trends and recovering major economies. Positive macroeconomic trends, combined with increased consumer awareness and active ...

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Strategy Briefing

Strategy Briefing

Tissue and Hygiene Quarterly Briefing Q3 2019

Aug 2019

The third quarter forecast update demonstrates yet another marginal global downgrade to industry projections, indicative of persistent macroeconomic weakness and still shaky consumer sentiment as a result. Long-term untapped potential globally ...

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Strategy Briefing

Strategy Briefing

Adult Incontinence in 2019 and Beyond: Prevalence, Industry Growth, Innovation

Aug 2019

Retail adult incontinence is one of the best performing hygiene categories, and still offers significant opportunities for growth. The self-reported prevalence of incontinence is low, particularly in developing markets, but efforts by industry and ...

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Strategy Briefing

Strategy Briefing

Nappies/Diapers/Pants in Latin America

Aug 2019

Latin America is seeing growth in sales of nappies/diapers/pants, although a number of markets are still impacted by economic headwinds and cautious consumer sentiment and spending. Per capita consumption in the region is still generally below that ...

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Strategy Briefing

Strategy Briefing

Feminine Care in Latin America: Current Developments and Future Opportunities

Aug 2019

Per capita use of sanitary protection in Latin America is reaching high levels, raising the risks of commoditization and placing meaningful innovation at the top of the agenda to drive revenues. This report analyses trends in period prevalence and ...

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Strategy Briefing

Strategy Briefing

Sanitary Protection in Asia Pacific

Jul 2019

Sanitary protection in Asia Pacific has been growing the fastest globally due to rising disposable incomes, better product access and product innovation. The segment is expected to continue to grow given the substantial unmet growth potential in ...

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Strategy Briefing

Strategy Briefing

Competitor Strategies in Tissue and Hygiene

Jun 2019

Global leaders continue to face pressure from domestic and regional players, private label, and online-only brands, including those launched successfully in China. The latter benefit from cross-border e-commerce and cost efficiencies, which also ...

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Strategy Briefing

Strategy Briefing

Nappies/Diapers/Pants in Western Europe

Jun 2019

Nappies/ Diapers/Pants has suffered negative value growth in Western Europe as a result of the maturity level in the market for basic products. Similarly, this has been coupled with an overall decline in birth rates in the region which has diminished...

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Strategy Briefing

Strategy Briefing

Tissue and Hygiene Quarterly Briefing Q2 2019

Jun 2019

Euromonitor International’s second quarter forecast update signals a marginal downgrade to retail tissue and hygiene forecasts to 2023. Persistent economic weakness and political uncertainties continue to affect consumer sentiment, product demand and...

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Country Report

Country Report

Tissue and Hygiene in Kuwait

Jun 2019

This report analyses the market for tissue and hygiene in Kuwait. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Paraguay

Jun 2019

This report analyses the market for tissue and hygiene in Paraguay. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Belarus

Jun 2019

Tissue and hygiene in Belarus recorded slowing double-digit current value growth in 2018, which was stimulated mainly by growth in retail tissue. Toilet paper recorded the fastest current value growth in 2018, whilst retail adult incontinence ...

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Country Report

Country Report

Tissue and Hygiene in Finland

Jun 2019

Retail tissue and hygiene in Finland continued to struggle with maturity in 2018, challenging manufacturers to be creative with design and innovative with new product development, whilst also investing in marketing and promotional activities. New ...

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Strategy Briefing

Strategy Briefing

Disruption in Feminine Care: Insurgent Brands in Premium Segments

Jun 2019

While the disposable sanitary protection market is saturated in developed regions, the variety and share of premium offerings are increasing. This report analyses key trends behind the growth of the premium segment, including increased health ...

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