Tissue and Hygiene

In 2022, retail tissue and hygiene in Germany experienced a significant increase in current value terms, following marginal growth in the previous year. Away-from-home tissue and hygiene also saw slightly higher current value growth than in the…

In 2022 demand for tissue and hygiene products had resumed pre-pandemic norms. Products that benefited from the pandemic started to slow while those that were negatively affected started to recover. The market remains driven and influenced by…

Retail sales of tissue and hygiene continue to perform well in 2022 and benefit from the COVID-19 pandemic. This is due to the more robust approach to personal hygiene which means higher interest in buying various tissue and hygiene items. Meanwhile,…

Lebanon’s economic crisis continued to put huge pressure on demand across tissue and hygiene in 2022 as the value of the local currency plummeted and purchasing power fell further. With no end in sight to widespread deprivation and perpetual…

Tissue and hygiene registered current value growth in 2022, though constant value was minimal. In particular, rising prices stemming from the war in Ukraine, which led to rising fuel prices, as well as supply disruptions, negatively impacted growth.

Tissue and hygiene in India demonstrated a positive recovery from the lingering effects of the pandemic in 2022. Since the emergence of COVID-19, there has been a considerable rise in public awareness of health and cleanliness which has aided growth…

In 2022, the tissue and hygiene market in Malaysia faced significant inflationary pressure following the global imposition of COVID-19 lockdowns and the subsequent Russian invasion of Ukraine. Manufacturers and retailers were confronted with the…

Tissue and hygiene registered positive sales growth in Bulgaria in 2022 as value and volume sales increased in both the retail and AFH channels. Among the key factors contributing to positive growth across tissue and hygiene during the year were…

Tissue and hygiene saw continued growth during 2022. The average unit price increased, largely as a result of local tissue players still relying on imported paper powder, though price rises were not as dramatic as in some markets. The shortage of…

Given the highly successful vaccination programme and high local vaccination rate, the Singapore government removed most COVID-19 restrictions on social activities in Singapore in 2022. The increase in footfall therefore boosted overall sales across…

All categories recorded retail volume growth in 2022, with much stronger retail current value increments, albeit mainly due to price increases amid an inflationary economic climate. Several categories, such as retail adult incontinence, retail…

In 2022, tissue and hygiene continues to benefit from raised awareness of hygiene in and outside of the home. Meanwhile, categories such as nappies/diapers/pants and sanitary protection are already well developed and although these products are…

Tissue and hygiene registered current value growth in 2022, though constant value sales fell, and volume growth was minimal. An uncertain economic environment dampened volume demand. In particular, rising prices stemming from the war in Ukraine,…

Performance for tissue and hygiene categories was negatively impacted by inflation in 2022, which limited consumer spending power and led to a rise in unit prices. Most categories either declined in volume or saw only weak volume growth but current…

Tissue and hygiene in Croatia was shaped by two opposing trends in 2022. On the one hand, the category has faced very sharp inflation due to the knock-on impact of the COVID-19 pandemic and the ongoing effects of the war in Ukraine. Prices increased…

While many retail tissue and hygiene categories, including sanitary protection and toilet paper, continued to experience solid demand in 2022 due to being considered basic essentials, current value sales recorded double-digit growth. This was driven…

In 2022, further disruptions to the tissue and hygiene market were observed in Poland. Skyrocketing rises in the price of gas and electricity significantly affected production costs and, consequently, impacted average unit prices. Rises in fuel…

A major overarching trend in 2022 is that of global inflation leading to price hikes across different categories. Whilst this supports value growth, in some cases volume is being impacted by consumers lower spending power in the inflationary…

The increase in energy and material costs caused rising inflation in 2022, leading to retail price hikes across all areas of tissue and hygiene in Denmark. Subsequently, the landscape has recorded strong current retail value growth, while retail…

In 2022 tissue and hygiene products are experiencing growth in value sales due to inflation, further supported by population growth, rising income levels, and urbanisation. However, category performance remains inhibited by widespread poverty,…