Tissue and Hygiene

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​


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Company Profile

Company Profile

Essity in Tissue and Hygiene

Oct 2018

Essity (formerly SCA) is one of the leading global manufacturers of consumer tissue and disposable hygiene products. While the company benefits from a strong brand portfolio as well as a leading position in the growing global adult incontinence ...

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Strategy Briefing

Strategy Briefing

Personal Wipes in Asia Pacific

Sep 2018

Retail sales of personal wipes are seeing healthy growth across most key markets in the Asia Pacific region, driven by the growing middle-class in emerging markets, product innovation, and product segmentation based on age, which promotes the use of ...

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Strategy Briefing

Strategy Briefing

Adult Incontinence in Asia Pacific

Sep 2018

While the largest region in absolute value globally, Asia Pacific lags in per capita consumption of adult incontinence, thus leaving room for future growth. Relatively low levels of economic development and lack of wider consumer understanding of ...

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Strategy Briefing

Strategy Briefing

Nappies/Diapers/Pants in Western Europe

Sep 2018

Slow population growth, sluggish birth rates, and market saturation still stand behind weak growth in nappies/diapers/pants in Western Europe. Turkey is faring better, as per capita consumption remains below the rest of the region, and product ...

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Strategy Briefing

Strategy Briefing

Premium Vs Value: Industry and Consumer – Realities and Future Growth Opportunities

Sep 2018

With significant global unmet potential, long-term prospects for industry growth remain strong. However, the industry will continue to face risks to profitability and needs to secure relevant product array for premium and value consumers to tap well ...

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Strategy Briefing

Personal Wipes in Latin America

Sep 2018

Personal wipes in Latin America continue to see growth, despite economic disruptions, recording one of the highest growth rates worldwide. With the exception of Venezuela, all countries in the region maintain a positive trend in value and volume ...

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Strategy Briefing

Strategy Briefing

Sanitary Protection in Eastern Europe

Sep 2018

With many countries in Eastern Europe facing a decline in the population of women aged 12-54, and high levels of product penetration in the region, innovation is among key growth factors in sanitary protection. At the same time, economic headwinds ...

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Strategy Briefing

Strategy Briefing

Intimate Hygiene: Trends and Prospects

Aug 2018

Intimate hygiene, which includes both intimate wipes and washes, has grown to sales of over USD2 billion in 2017. Usage of these products varies greatly by region and market, and within markets as well due to differences in perceptions, awareness and...

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Strategy Briefing

Strategy Briefing

Feminine Care Industry Global Outlook

Aug 2018

The performance of the USD95 billion global sanitary protection industry is heavily impacted by population changes and social and cultural shifts that influence women’s lifestyles. This report shows a view of what the female population will look like...

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Strategy Briefing

Tissue and Hygiene Quarterly Statement Q3 2018

Aug 2018

Euromonitor’s quarterly industry forecast update reveals a marginal upgrade to projections across consumer tissue and disposable hygiene categories. It also points to persistent difficult market conditions with respect to pricing and revenue growth. ...

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Strategy Briefing

Pant Format in Baby Diapers: Growth, Opportunities, Risks

Aug 2018

Pant format is outpacing growth in open nappies/diapers globally, although the latter still accounts for the lion’s share of global baby nappies/diapers/pants sales and remains a preferred format in many markets. Pants are increasingly seen as a way ...

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Strategy Briefing

Strategy Briefing

Retail Tissue in Western Europe

Jul 2018

Aside from Turkey, Western Europe is a mature market for retail tissue, with already high per capita consumption. Coupled with slow population growth and high prominence of private label, these tendencies contribute to sluggish value and volume ...

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Strategy Briefing

Retail Tissue in Latin America

Jul 2018

Retail tissue in Latin America is experiencing across-the-board growth in almost every category due to a combination of factors, including economic recovery, the growing popularity of modern retailers, and increased demand for higher-quality goods. ...

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Strategy Briefing

Strategy Briefing

Personal Wipes in North America

Jul 2018

With USD3 billion in sales in 2017, the personal wipes market in North America leads all other regions. However, growth is expected to slow as the market matures and competition heats up. Major industry players are experiencing pressure from smaller ...

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Strategy Briefing

Strategy Briefing

Category Update: Adult Incontinence

Jul 2018

Ageing populations, better product access, and rising consumer awareness continue to support healthy growth of disposable adult incontinence globally. This report looks at the dynamic between adult incontinence in retail, away-from-home, and ...

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Strategy Briefing

Strategy Briefing

Sanitary Protection in Western Europe

Jul 2018

Ageing populations, market saturation, and social habits - particularly use of contraceptives - impact the demand for sanitary protection in Western Europe. However, a number of trends are benefiting performance, such as the shift to ultra thin ...

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Strategy Briefing

Category Update: Personal Wipes

Jul 2018

With USD9 billion in global retail sales, personal wipes have reached only about half of the full market potential. There are significant opportunities in developing markets, though affordability remains an issue. Developed markets show further room ...

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Strategy Briefing

Nappies/Diapers/Pants in Eastern Europe

Jun 2018

With slow recovery after economic downturn in some of its key markets, on the whole Eastern Europe is expected to see a somewhat improved performance after the slump of 2015/2016. However, a number of factors will continue to impact volume and value ...

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Strategy Briefing

Pricing Pressures and Realities in the US: Impact of Discounters

Jun 2018

Growth in the US retail tissue and hygiene market has slowed down, as it is fairly saturated and highly competitive. The expansion of discounters in the market, along with the increasing share of private label and sales through e-commerce, have had a...

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Strategy Briefing

Strategy Briefing

Sanitary Protection in North America

Jun 2018

With high per capita consumption, the sanitary protection market in North America has little room for further growth. Low growth rates in the target user base and changes in consumer trends and preferences have led to recent market declines. However,...

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