Tissue and Hygiene

Market research on the tissue and hygiene industry. Our reports f...

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​

 
Country Report

Tissue and Hygiene in Switzerland

May 2022

Tissue and hygiene in Switzerland recorded further value sales growth in 2021, with especially AFH products benefitting from the lifting of restrictions, reopening of restaurants, cafés and bars, as well as consumers spending more time away from home…

USD 2,750
Country Report

Tissue and Hygiene in Estonia

May 2022

Overall, tissue and hygiene benefitted from society opening up in 2021, after the 2020 lockdowns, with current value growth increasing. However, constant value growth was significantly lower, as price rises dampened volume growth.

USD 2,750
Country Report

Tissue and Hygiene in Mexico

May 2022

The Coronavirus (COVID-19) crisis continued to influence industries and lifestyles in 2021, with many businesses remaining closed or operating with restricted occupancy or capacity, depending on the type of enterprise and the state in which located.…

USD 2,750
Country Report

Tissue and Hygiene in Greece

Apr 2022

Home seclusion and the fact that Greece was in lockdown contributed to growth in retail tissue and hygiene product sales in 2021. Growth was slower compared to 2020 as consumers did not stockpile during the second lockdown nor did they spend as much…

USD 2,750
Country Report

Tissue and Hygiene in Italy

Mar 2022

Tissue and hygiene faced mixed results in 2021, with some categories struggling, while others saw a notable improvement compared to 2020. Sales of retail tissue products such as toilet paper flourished in 2020 with many households stockpiling due to…

USD 2,750
Country Report

Tissue and Hygiene in Australia

Mar 2022

The COVID-19 pandemic prompted a large proportion of Australian consumers to work from home, sometimes due to their entire city being locked down, but also as a precautionary measure. Even in cities that were not frequently locked down, many…

USD 2,750
Country Report

Tissue and Hygiene in Taiwan

Mar 2022

The tissue and hygiene performance weakened in 2020, compared with a year earlier, with AFH sales in particular hit by the closing of country borders and concerns about personal hygiene and safety in public establishments. While COVID-19 did not…

USD 2,750
Country Report

Tissue and Hygiene in Belgium

May 2022

Retail value sales of tissue and hygiene overall declined in 2021. This came after a year of exceptionally strong growth when consumers stockpiled retail tissue products such as toilet paper, paper towels and facial tissues in the early stages of the…

USD 2,750
Country Report

Tissue and Hygiene in Sweden

May 2022

Following the unprecedented disruption that ensued from the outbreak of COVID-19 in 2020, consumption patterns in the Swedish tissue and hygiene market stabilised in 2021 as the rollout of vaccines and easing of public health measures adopted to curb…

USD 2,750
Country Report

Tissue and Hygiene in Kazakhstan

May 2022

2021 has seen the start of a return to more normal patterns of consumer behaviour following the upheaval of 2020 and the first year of the pandemic in Kazakhstan. The Kazakh government took a fairly strict approach to managing the crisis, imposing a…

USD 2,750
Country Report

Tissue and Hygiene in Georgia

May 2022

In 2021, though there was an increase in current value sales, constant value sales actually fell. Currency devaluation led to significant prices rises, especially for imported brands.

USD 2,750
Country Report

Tissue and Hygiene in Latvia

May 2022

Overall, tissue and hygiene benefitted from society opening up in 2021, after the 2020 lockdowns, with current value growth increasing. However, constant value growth was lower, as price rises dampened volume growth somewhat.

USD 2,750
Country Report

Tissue and Hygiene in Ecuador

Apr 2022

2021 has seen tissue and hygiene in Ecuador begun to recover in value, after sales in most categories shrank in 2020 as a result of the COVID-19 pandemic. Sales in 2020 were hit by lockdown and the upending of many normal patterns of consumer…

USD 2,750
Country Report

Tissue and Hygiene in Canada

Apr 2022

2021 saw a partial recovery of Canada’s economy, thanks to the government’s relief programmes, supply chain improvements, vaccination-aided easing of restrictions and employment improvement. Such recovery lent strength to the away-from-home channel,…

USD 2,750
Country Report

Tissue and Hygiene in Argentina

Apr 2022

While current value sales registered a double-digit increase in 2021, this growth was mainly due to soaring inflation and in fact in constant value terms, sales only rose marginally. The steep inflation rate is due to tough capital controls designed…

USD 2,750
Country Report

Tissue and Hygiene in Japan

Apr 2022

“Shoshi Koreika” has been one of the crucial issues for Japanese society for years: a declining birth rate and an ageing population. The two phenomena are separate issues, but combined, offer a challenging environment. This is becoming increasingly…

USD 2,750
Country Report

Tissue and Hygiene in Israel

Apr 2022

The outbreak of COVID-19 led to higher current value growth in retail tissue and hygiene in 2020 and 2021 compared with 2019. Particularly strong growth was seen in 2020, as stockpiling of goods was seen, with consumers concerned that the outbreak of…

USD 2,750
Country Report

Tissue and Hygiene in Turkey

May 2022

In 2021, retail volume sales of tissue and hygiene in Turkey demonstrated positive growth, albeit at a lower rate compared to the previous year. COVID-19 related restrictions remained in place during the first half of the year, with more consumers…

USD 2,750
Country Report

Tissue and Hygiene in Slovakia

May 2022

Sales of retail tissue and hygiene continued to benefit from the ongoing COVID-19 pandemic in 2021 with consumers continuing to follow more thorough cleaning and hygiene routines. However, the impact of the pandemic on sales of tissue and hygiene…

USD 2,750
Country Report

Tissue and Hygiene in Norway

May 2022

In general, the 2021 results for retail and AFH tissue and hygiene were boosted by the relaxation of Coronavirus (COVID-19) restrictions and the resumption of more normal lifestyles from mid-2021 onwards. In AFH tissue and hygiene, the reopening of…

USD 2,750
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