Tissue and Hygiene

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​


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Strategy Briefing

Strategy Briefing

Tissue and Hygiene Quarterly Statement Q4 2018

Dec 2018

Euromonitor’s quarterly update indicates a marginal upgrade to global retail tissue and hygiene sales forecasts, with a number of markets showing continued improvements. However, uneven recovery and political turmoil remain on the agenda, with ...

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Strategy Briefing

Strategy Briefing

Retail Tissue in Asia Pacific

Dec 2018

Asia Pacific is the largest and fastest growing region for retail tissue globally, but still lags significantly in terms of per capita consumption. With increasing levels of hygiene and awareness, coupled with macroeconomic factors such as rising ...

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Strategy Briefing

Strategy Briefing

Retail Tissue in the Middle East and Africa

Dec 2018

This regional briefing explores the dynamics shaping the retail tissue markets in the Middle East and Africa (MEA). It discusses the most salient drivers of growth, which include growing populations, rising hygiene awareness and continued ...

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Strategy Briefing

Strategy Briefing

Adult Incontinence in Latin America

Dec 2018

Although Latin America saw slower growth in adult incontinence than most other regions over the review period, economic recovery, increased consumer awareness and favourable demographic trends all point to higher growth in the forecast period. With a...

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Strategy Briefing

Strategy Briefing

Sanitary Protection in Latin America

Nov 2018

Although growth in Latin America has been hindered by economic challenges, the region shows significant opportunities for further increase, with low per capita consumption and the underdevelopment of smaller categories, such as tampons and ...

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Company Profile

Company Profile

Hengan International Group Co Ltd in Tissue and Hygiene

Nov 2018

Hengan International Group remains a key player within the global tissue and hygiene industry, largely benefiting from its success within the Chinese market. This report analyses the company’s pricing, branding, and competitive strategies as it seeks...

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Company Profile

Company Profile

Kao Corp in Tissue and Hygiene

Oct 2018

Faced with demographic challenges in its home market of Japan, Kao has had to look abroad to secure growth. This report covers the company’s strategy for growth in China, where its Merries brand of nappies/diapers has enjoyed rapid expansion, as well...

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Company Profile

Company Profile

Unicharm Corp in Tissue and Hygiene

Oct 2018

Unicharm is the third largest global manufacturer of retail hygiene products, with a strong foundation in its domestic market, Japan. The company faces intense competition both globally and at home. This report analyses the company’s strategy to deal...

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Company Profile

Company Profile

Essity in Tissue and Hygiene

Oct 2018

Essity (formerly SCA) is one of the leading global manufacturers of consumer tissue and disposable hygiene products. While the company benefits from a strong brand portfolio as well as a leading position in the growing global adult incontinence ...

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Strategy Briefing

Strategy Briefing

Personal Wipes in Asia Pacific

Sep 2018

Retail sales of personal wipes are seeing healthy growth across most key markets in the Asia Pacific region, driven by the growing middle-class in emerging markets, product innovation, and product segmentation based on age, which promotes the use of ...

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Strategy Briefing

Strategy Briefing

Adult Incontinence in Asia Pacific

Sep 2018

While the largest region in absolute value globally, Asia Pacific lags in per capita consumption of adult incontinence, thus leaving room for future growth. Relatively low levels of economic development and lack of wider consumer understanding of ...

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Strategy Briefing

Strategy Briefing

Nappies/Diapers/Pants in Western Europe

Sep 2018

Slow population growth, sluggish birth rates, and market saturation still stand behind weak growth in nappies/diapers/pants in Western Europe. Turkey is faring better, as per capita consumption remains below the rest of the region, and product ...

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Strategy Briefing

Strategy Briefing

Premium Vs Value: Industry and Consumer – Realities and Future Growth Opportunities

Sep 2018

With significant global unmet potential, long-term prospects for industry growth remain strong. However, the industry will continue to face risks to profitability and needs to secure relevant product array for premium and value consumers to tap well ...

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Strategy Briefing

Strategy Briefing

Personal Wipes in Latin America

Sep 2018

Personal wipes in Latin America continue to see growth, despite economic disruptions, recording one of the highest growth rates worldwide. With the exception of Venezuela, all countries in the region maintain a positive trend in value and volume ...

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Strategy Briefing

Strategy Briefing

Sanitary Protection in Eastern Europe

Sep 2018

With many countries in Eastern Europe facing a decline in the population of women aged 12-54, and high levels of product penetration in the region, innovation is among key growth factors in sanitary protection. At the same time, economic headwinds ...

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Strategy Briefing

Strategy Briefing

Intimate Hygiene: Trends and Prospects

Aug 2018

Intimate hygiene, which includes both intimate wipes and washes, has grown to sales of over USD2 billion in 2017. Usage of these products varies greatly by region and market, and within markets as well due to differences in perceptions, awareness and...

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Strategy Briefing

Strategy Briefing

Feminine Care Industry Global Outlook

Aug 2018

The performance of the USD95 billion global sanitary protection industry is heavily impacted by population changes and social and cultural shifts that influence women’s lifestyles. This report shows a view of what the female population will look like...

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Strategy Briefing

Strategy Briefing

Tissue and Hygiene Quarterly Statement Q3 2018

Aug 2018

Euromonitor’s quarterly industry forecast update reveals a marginal upgrade to projections across consumer tissue and disposable hygiene categories. It also points to persistent difficult market conditions with respect to pricing and revenue growth. ...

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Strategy Briefing

Strategy Briefing

Pant Format in Baby Diapers: Growth, Opportunities, Risks

Aug 2018

Pant format is outpacing growth in open nappies/diapers globally, although the latter still accounts for the lion’s share of global baby nappies/diapers/pants sales and remains a preferred format in many markets. Pants are increasingly seen as a way ...

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Strategy Briefing

Strategy Briefing

Retail Tissue in Western Europe

Jul 2018

Aside from Turkey, Western Europe is a mature market for retail tissue, with already high per capita consumption. Coupled with slow population growth and high prominence of private label, these tendencies contribute to sluggish value and volume ...

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