Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
Rising awareness of hygiene amongst consumers, rapid urbanisation and a growing middle-income group with increasing disposable incomes are factors that have collaboratively resulted in the growth of tissue and hygiene in Pakistan in 2021. With…
In 2020, the economic uncertainty that has accompanied the global COVID-19 pandemic has placed serious pressure on household incomes due to the scarcity of regular work and reductions in remittances. Thus, spending on tissue and hygiene has come…
Tissue and hygiene in Switzerland recorded further value sales growth in 2021, with especially AFH products benefitting from the lifting of restrictions, reopening of restaurants, cafés and bars, as well as consumers spending more time away from home…
Overall, tissue and hygiene benefitted from society opening up in 2021, after the 2020 lockdowns, with current value growth increasing. However, constant value growth was significantly lower, as price rises dampened volume growth.
The Coronavirus (COVID-19) crisis continued to influence industries and lifestyles in 2021, with many businesses remaining closed or operating with restricted occupancy or capacity, depending on the type of enterprise and the state in which located.…
Home seclusion and the fact that Greece was in lockdown contributed to growth in retail tissue and hygiene product sales in 2021. Growth was slower compared to 2020 as consumers did not stockpile during the second lockdown nor did they spend as much…
Tissue and hygiene faced mixed results in 2021, with some categories struggling, while others saw a notable improvement compared to 2020. Sales of retail tissue products such as toilet paper flourished in 2020 with many households stockpiling due to…
The COVID-19 pandemic prompted a large proportion of Australian consumers to work from home, sometimes due to their entire city being locked down, but also as a precautionary measure. Even in cities that were not frequently locked down, many…
The tissue and hygiene performance weakened in 2020, compared with a year earlier, with AFH sales in particular hit by the closing of country borders and concerns about personal hygiene and safety in public establishments. While COVID-19 did not…
Tissue and hygiene saw very different performances between the away-from-home (AFH) and retail channels in 2021, as COVID-19 continued to disrupt lifestyles in Germany. 2021 started with a continued lockdown, which was implemented in November 2020…
The big story in tissue and hygiene in Lebanon in 2020 and 2021 was not COVID-19, but the country’s deep economic crisis and skyrocketing inflation. With household budgets under extreme pressure, demand was limited to the absolute basics. Sales…
Retail sales of tissue and hygiene rose during both 2020 and 2021 as demand was not significantly negatively impacted by the COVID-19 pandemic. Instead, sales increased in most categories as the more robust approach to personal hygiene meant higher…
Tissue and hygiene recorded only marginal value growth in 2021. This was due to the fact that the industry, or at least most retail categories, received a huge boost to sales during 2020 as a result of the pandemic and the home seclusion trend.…
Generally, tissue and hygiene categories recorded mixed performances in 2020/2021 for a number of reasons. For example, the emergence of the pandemic did not have a particularly strong influence on demand for nappies/diapers/pants when compared to…
During May to October 2021, COVID-19 surged in the south of Vietnam and other provinces. Due to strict lockdowns in Ho Chi Minh City and nearby regions consumers had to cut all outdoor activities and all public places were closed. People were forced…
After seeing poor performances in 2020, both retail and AFH tissue and hygiene showed signs of recovery in 2021. In 2020, the decline for AFH tissue and hygiene and negligible growth in retail tissue and hygiene were a result of a surge in COVID-19…
The outbreak of COVID-19 in 2020 led the Singapore government to implement a lockdown from April 2020. Ever since then, the country has undergone a series of relaxing and tightening of restrictions to curb the spread of the virus. The pandemic also…
The COVID-19 pandemic has had a strong impact on sales of tissue and hygiene in Malaysia due to increased hygiene-consciousness, movement restrictions, and economic instability. There were strong financial losses for many Malaysians during and…
In general, tissue and hygiene is performing well in 2021, a usage is not yet widespread in most categories, which means there is considerable room for further sales growth. However, in 2020, the COVID-19 pandemic had a generally unfavourable impact…