Tissue and Hygiene

Market research on the tissue and hygiene industry. Our reports f...

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​

 
Country Report

Tissue and Hygiene in Uganda

Jun 2022

Tissue and hygiene continues to develop, although sales in most categories are limited to affluent urban-dwellers. In rural areas, most prefer traditional options, with sales limited to the most basic of disposable items. However, rising incomes,…

USD 2,750
Country Report

Tissue and Hygiene in Guatemala

Apr 2022

The fallout of COVID-19 remained the most influential factor shaping consumption patterns in tissue and hygiene in Guatemala in 2021. With many households having recently experienced a drop in purchasing power due to the negative economic impact of…

USD 2,750
Country Report

Tissue and Hygiene in Kenya

Apr 2022

Sales of tissue and hygiene have, broadly speaking, began to see a return to normal patterns of consumption in 2021 as restrictions on movement were lifted, the economy began to reopen and consumers began to return to work and study. Different…

USD 2,750
Country Report

Tissue and Hygiene in Ireland

Apr 2022

A major increase in demand for tissue and hygiene in 2021 continued from the extensive lockdowns of 2020, as many people in Ireland continued learnt stockpiling behaviour. In addition, ongoing work-from-home arrangements maintained higher-than-usual…

USD 2,750
Country Report

Tissue and Hygiene in Austria

Apr 2022

In 2021, tissue and hygiene recorded a stable performance in terms of retail volume and value sales growth. Adult incontinence recorded the most dynamic growth within tissue and hygiene, attributable to new product launches, increased availability…

USD 2,750
Country Report

Tissue and Hygiene in Algeria

Apr 2022

Current value growth was slightly lower in 2021, as the economy continued to struggle. Although the oil industry rebounded in 2021, activity in the rest of the economy was slow to recover from the pandemic amid employment and earnings losses. In…

USD 2,750
Country Report

Tissue and Hygiene in Brazil

Mar 2022

In 2021, retail tissue and hygiene posted solid single-digit current value growth, which was slightly higher than the growth rate seen in 2020. The industry was strongly impacted by the high inflationary scenario in Brazil, which squeezed consumers’…

USD 2,750
Country Report

Tissue and Hygiene in Oman

May 2022

2021 has seen further steady growth in sales of tissue and hygiene in Oman. Although categories such as nappies/diapers/pants and sanitary protection are already well developed and although these products are already seen as essential, demand is…

USD 2,750
Country Report

Tissue and Hygiene in Ethiopia

May 2022

After being impacted by the COVID-19 pandemic in 2020, tissue and hygiene in Ethiopia has entered a period of normalisation in 2021. However, many of the challenges witnessed throughout 2020 persist. For example, the ongoing foreign currency…

USD 2,750
Country Report

Tissue and Hygiene in Slovenia

May 2022

Current value growth was higher in 2021, compared with 2020, though part of this growth was due to price rises. Several products registered a decline in volume sales, including retail adult incontinence and nappies/diapers/pants. A declining birth…

USD 2,750
Country Report

Tissue and Hygiene in Poland

May 2022

In 2021, COVID-19 continued to impact on tissue and hygiene sales in Poland. Higher sales were particularly visible within retail tissue with toilet paper seeing the highest peaks in terms of volume sales. A greater interest in hygiene also led to…

USD 2,750
Country Report

Tissue and Hygiene in Croatia

May 2022

Current value growth was higher in 2021, compared with 2020, though several products registered a decline in volume sales, including retail adult incontinence and nappies/diapers/pants. A declining birth rate negatively impacted nappies/diapers/pants…

USD 2,750
Country Report

Tissue and Hygiene in Morocco

May 2022

Following the outbreak of COVID-19 in March 2020, a lockdown was introduced in Morocco and borders were closed. The country was then ravaged by a second wave in the autumn of 2020 and a third wave resulting from the Delta variant in June 2021. Fears…

USD 2,750
Country Report

Tissue and Hygiene in Nigeria

Apr 2022

Due to the negative effect of the pandemic in 2020, the Nigerian economy entered recession in the last quarter of the same year. Unit prices rose sharply, the local currency suffered depreciation and manufacturers that traditionally depend on imports…

USD 2,750
Country Report

Tissue and Hygiene in Denmark

Apr 2022

Current value growth was slightly higher in 2021, compared with 2020, though it was still at a low level and several products registered a decline in volume sales, including retail tissue, sanitary protection and nappies/diapers/pants.

USD 2,750
Country Report

Tissue and Hygiene in Tunisia

Apr 2022

Tunisia has experienced a sharper decline in economic growth than most of its regional peers as a result of the pandemic, having entered the crisis with rising debt and slow growth. All the same, with most products within tissue and hygiene…

USD 2,750
Country Report

Tissue and Hygiene in Thailand

Mar 2022

After slowing in 2020, when the pandemic first arrived in Thailand, the current value growth rate of retail tissue and hygiene was stronger in 2021, as the category started to recover from the impact COVID-19 and the measures implemented to contain…

USD 2,750
Country Report

Tissue and Hygiene in Cameroon

May 2022

While all categories of away-from-home tissue suffered sales declines due to the closure of public places as well as the imposition of travel restrictions and social isolation measures, the pandemic had a slightly positive impact on retail tissue and…

USD 2,750
Country Report

Tissue and Hygiene in Myanmar

May 2022

In 2021, demand towards tissue and hygiene products has remained stable. This is due to urbanisation and the acceleration of the pace, meaning that demand for convenience is rising which supports positive growth across retail tissue and hygiene.…

USD 2,750
Country Report

Tissue and Hygiene in Turkey

May 2022

In 2021, retail volume sales of tissue and hygiene in Turkey demonstrated positive growth, albeit at a lower rate compared to the previous year. COVID-19 related restrictions remained in place during the first half of the year, with more consumers…

USD 2,750
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