Tissue and Hygiene

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​


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Strategy Briefing

Strategy Briefing

Sanitary Protection in Asia Pacific

Jul 2019

Sanitary protection in Asia Pacific has been growing the fastest globally due to rising disposable incomes, better product access and product innovation. The segment is expected to continue to grow given the substantial unmet growth potential in ...

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Strategy Briefing

Strategy Briefing

Competitor Strategies in Tissue and Hygiene

Jun 2019

Global leaders continue to face pressure from domestic and regional players, private label, and online-only brands, including those launched successfully in China. The latter benefit from cross-border e-commerce and cost efficiencies, which also ...

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Strategy Briefing

Strategy Briefing

Nappies/Diapers/Pants in Western Europe

Jun 2019

Nappies/ Diapers/Pants has suffered negative value growth in Western Europe as a result of the maturity level in the market for basic products. Similarly, this has been coupled with an overall decline in birth rates in the region which has diminished...

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Strategy Briefing

Strategy Briefing

Tissue and Hygiene Quarterly Briefing Q2 2019

Jun 2019

Euromonitor International’s second quarter forecast update signals a marginal downgrade to retail tissue and hygiene forecasts to 2023. Persistent economic weakness and political uncertainties continue to affect consumer sentiment, product demand and...

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Country Report

Country Report

Tissue and Hygiene in Kuwait

Jun 2019

This report analyses the market for tissue and hygiene in Kuwait. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Paraguay

Jun 2019

This report analyses the market for tissue and hygiene in Paraguay. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Belarus

Jun 2019

Tissue and hygiene in Belarus recorded slowing double-digit current value growth in 2018, which was stimulated mainly by growth in retail tissue. Toilet paper recorded the fastest current value growth in 2018, whilst retail adult incontinence ...

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Country Report

Country Report

Tissue and Hygiene in Finland

Jun 2019

Retail tissue and hygiene in Finland continued to struggle with maturity in 2018, challenging manufacturers to be creative with design and innovative with new product development, whilst also investing in marketing and promotional activities. New ...

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Strategy Briefing

Strategy Briefing

Disruption in Feminine Care: Insurgent Brands in Premium Segments

Jun 2019

While the disposable sanitary protection market is saturated in developed regions, the variety and share of premium offerings are increasing. This report analyses key trends behind the growth of the premium segment, including increased health ...

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Country Report

Country Report

Tissue and Hygiene in Bangladesh

Apr 2019

This report analyses the market for tissue and hygiene in Bangladesh. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Sri Lanka

Apr 2019

This report analyses the market for tissue and hygiene in Sri Lanka. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Oman

Apr 2019

This report analyses the market for tissue and hygiene in Oman. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Panama

Apr 2019

This report analyses the market for tissue and hygiene in Panama. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Pakistan

Apr 2019

Pakistan continued to record strong economic growth in 2018 which helped support the ongoing development of tissue and hygiene in the country. With rapid population growth, urbanisation and rising disposable income the consumer base for these ...

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Country Report

Country Report

Tissue and Hygiene in Ethiopia

Apr 2019

This report analyses the market for tissue and hygiene in Ethiopia. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Germany

Apr 2019

Tissue and hygiene in Germany recorded positive current value growth in 2018. Demographic and economic factors contributed to the overall growth of the industry. A rise in the child population boosted sales of nappies/diapers/pants, while the ageing ...

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Country Report

Country Report

Tissue and Hygiene in Tanzania

Apr 2019

This report analyses the market for tissue and hygiene in Tanzania. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Morocco

Apr 2019

Tissue and hygiene recorded strong growth in Morocco in 2018. Amid rising purchasing power among local consumers and the expansion of supermarkets and hypermarkets all over the country, key players are experiencing very healthy value and volume sales...

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Country Report

Country Report

Tissue and Hygiene in Lebanon

Apr 2019

This report analyses the market for tissue and hygiene in Lebanon. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in South Korea

Apr 2019

Rapidly changing demographics in South Korea are impacting the tissue and hygiene market, mainly because hygiene products are disposable goods for targeted consumer groups, especially infants and the senior population. Putting off purchasing their ...

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