Tissue and Hygiene

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​


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Strategy Briefing

Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q3 2020

Oct 2020

The Q3 forecast update for retail tissue and disposable hygiene globally demonstrates a downgrade to growth in 2020, versus the previous quarterly update. However, at a category and market level, the extent of downgrades and upgrades differs and ...

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Strategy Briefing

Strategy Briefing

Global Adult Incontinence: Consumer Needs, Product Formats Dynamic, Growth Strategies

Sep 2020

Retail adult incontinence is one of the best-performing disposable hygiene categories, with growth potential in developed and emerging regions. The self-reported concerns over health and incontinence cross genders and generations, indicating ...

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Company Profile

Company Profile

Unicharm Corp in Tissue and Hygiene

Aug 2020

This company profile provides insights on the commercial actions and plans of Unicharm Corp in the retail tissue and hygiene market. The company is using its expertise in nonwoven fabrics and absorbent materials to develop hygiene products to suit ...

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Strategy Briefing

Strategy Briefing

Adult Incontinence in Middle East and Africa

Aug 2020

MEA posted a moderate CAGR despite being one of the smaller markets globally. Despite low consumer awareness and social taboos surrounding incontinence, the region is showing promise. Ageing populations boost demand for adult incontinence products. ...

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Strategy Briefing

Strategy Briefing

Retail Tissue in Asia Pacific

Aug 2020

Asia Pacific is currently the largest and fastest growing retail tissue market in the world and still has huge room for growth due to its fast-growing economy. Rising urbanisation and average disposable income coupled with growing hygiene awareness ...

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Strategy Briefing

Strategy Briefing

Global Feminine Care: Update on Growth, Disruptors and Innovators

Aug 2020

Feminine protection continues to see growth globally, with developing markets experiencing higher growth and offering significant untapped potential. The category’s performance is shaped by socioeconomic, demographic, and lifestyle trends. Innovation...

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Country Report

Country Report

Tissue and Hygiene in Pakistan

Jul 2020

The main impact of the COVID-19 pandemic on Pakistan’s tissue and hygiene market in 2020 will be the slump in AFH tissue sales as a result of lockdowns and full or partial closures of many businesses and retail and foodservice establishments. The ...

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Strategy Briefing

Strategy Briefing

Retail Tissue Global Industry Overview

Jul 2020

Global retail tissue is seeing growth, driven by demand in developing regions. While 2020 saw a surge in sales in developed markets, sales growth is expected to start returning to pre-COVID-19 trends in 2021. This report analyses global growth and ...

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Strategy Briefing

Strategy Briefing

Global Baby Nappies/Diapers/Pants Update: Industry Potential and Consumer Preferences

Jul 2020

The category of baby nappies/diapers/pants sees positive growth globally, with increased usage in developing markets. Developed regions have seen a push for premium to improve value in the absence of organic growth. Performance in 2020 will be shaped...

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Country Report

Country Report

Tissue and Hygiene in Qatar

Jun 2020

This report analyses the market for tissue and hygiene in Qatar. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Panama

Jun 2020

This report analyses the market for tissue and hygiene in Panama. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Iraq

Jun 2020

This report analyses the market for tissue and hygiene in Iraq. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Ethiopia

Jun 2020

This report analyses the market for tissue and hygiene in Ethiopia. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Myanmar

Jun 2020

This report analyses the market for tissue and hygiene in Myanmar. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Tanzania

Jun 2020

This report analyses the market for tissue and hygiene in Tanzania. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Uganda

Jun 2020

This report analyses the market for tissue and hygiene in Uganda. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Sri Lanka

Jun 2020

This report analyses the market for tissue and hygiene in Sri Lanka. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Ghana

Jun 2020

This report analyses the market for tissue and hygiene in Ghana. For the purposes of the study, the market has been defined as follows:...

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Country Report

Country Report

Tissue and Hygiene in Paraguay

Jun 2020

The COVID-19 pandemic arrived in Paraguay during March 2020 and the government responded with a series of measures designed to limit the spread of illness and reduce the threat of contagion to the population. Although panic buying of retail tissue ...

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Country Report

Country Report

Tissue and Hygiene in Oman

Jun 2020

This report analyses the market for tissue and hygiene in Oman. For the purposes of the study, the market has been defined as follows:...

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