Tissue and Hygiene

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​


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Strategy Briefing

Strategy Briefing

Retail Tissue in Western Europe

Jul 2018

Aside from Turkey, Western Europe is a mature market for retail tissue, with already high per capita consumption. Coupled with slow population growth and high prominence of private label, these tendencies contribute to sluggish value and volume ...

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Strategy Briefing

Strategy Briefing

Retail Tissue in Latin America

Jul 2018

Retail tissue in Latin America is experiencing across-the-board growth in almost every category due to a combination of factors, including economic recovery, the growing popularity of modern retailers, and increased demand for higher-quality goods. ...

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Strategy Briefing

Strategy Briefing

Personal Wipes in North America

Jul 2018

With USD3 billion in sales in 2017, the personal wipes market in North America leads all other regions. However, growth is expected to slow as the market matures and competition heats up. Major industry players are experiencing pressure from smaller ...

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Strategy Briefing

Strategy Briefing

Category Update: Adult Incontinence

Jul 2018

Ageing populations, better product access, and rising consumer awareness continue to support healthy growth of disposable adult incontinence globally. This report looks at the dynamic between adult incontinence in retail, away-from-home, and ...

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Strategy Briefing

Strategy Briefing

Sanitary Protection in Western Europe

Jul 2018

Ageing populations, market saturation, and social habits - particularly use of contraceptives - impact the demand for sanitary protection in Western Europe. However, a number of trends are benefiting performance, such as the shift to ultra thin ...

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Strategy Briefing

Strategy Briefing

Category Update: Personal Wipes

Jul 2018

With USD9 billion in global retail sales, personal wipes have reached only about half of the full market potential. There are significant opportunities in developing markets, though affordability remains an issue. Developed markets show further room ...

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Strategy Briefing

Strategy Briefing

Nappies/Diapers/Pants in Eastern Europe

Jun 2018

With slow recovery after economic downturn in some of its key markets, on the whole Eastern Europe is expected to see a somewhat improved performance after the slump of 2015/2016. However, a number of factors will continue to impact volume and value ...

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Strategy Briefing

Strategy Briefing

Pricing Pressures and Realities in the US: Impact of Discounters

Jun 2018

Growth in the US retail tissue and hygiene market has slowed down, as it is fairly saturated and highly competitive. The expansion of discounters in the market, along with the increasing share of private label and sales through e-commerce, have had a...

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Strategy Briefing

Strategy Briefing

Sanitary Protection in North America

Jun 2018

With high per capita consumption, the sanitary protection market in North America has little room for further growth. Low growth rates in the target user base and changes in consumer trends and preferences have led to recent market declines. However,...

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Strategy Briefing

Strategy Briefing

Adult Incontinence in North America

Jun 2018

Although North America is already the second-largest market in terms of retail value sales for adult incontinence, the region still offers significant growth opportunities, due to favourable demographic conditions and changing consumer perceptions. ...

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Strategy Briefing

Strategy Briefing

Nappies/Diapers/Pants in North America

Jun 2018

The nappies/diapers/pants category in North America is challenged by declining birth rates and market maturity. This has created intense competition between leading players, especially as smaller brands and private label grow in the market, aided by ...

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Strategy Briefing

Strategy Briefing

Tissue Innovation in Asia Pacific: Focus on Premium and Sustainable

Jun 2018

To succeed in Asia Pacific, manufacturers can look at the expanding middle- to high-income consumer base, which seeks higher-quality products that provide added comfort and convenience. In addition, safety and sustainability certifications by ...

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Strategy Briefing

Strategy Briefing

Sanitary Protection in Asia Pacific

Jun 2018

Sanitary protection in the Asia Pacific region is driven by rising disposable incomes, leading to improved living standards in developing markets, as well as growing awareness of modern menstrual hygiene, better product access, and innovation. ...

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Strategy Briefing

Strategy Briefing

Plastic Packaging in Foods: Untangling the Waste Issues

May 2018

Amid growing anti-plastic sentiment in developed markets, pressures on food packagers, brand owners and retailers are increasingly felt to provide more sustainable packaging alternatives. Yet as ‘plastic-free’ becomes the new ‘free from’ in foods, ...

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Strategy Briefing

Strategy Briefing

Tissue and Hygiene Quarterly Statement Q2 2018

May 2018

The industry forecast update for retail consumer tissue and disposable hygiene reaffirms the positive growth trajectory ahead and signals further opportunities for manufacturers of branded and private label products. The report outlines the extent of...

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Strategy Briefing

Strategy Briefing

Category Update: Nappies/Diapers/Pants

May 2018

The largest disposable hygiene category globally – baby nappies/diapers/pants – is maintaining a positive growth trajectory globally, despite significant pressures coming from changing demographics, pricing trends, and economic and political ...

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Country Report

Country Report

Tissue and Hygiene in France

May 2018

Tissue and hygiene recorded positive retail current value growth in 2017. This performance was boosted by retail tissue, where non-recycled toilet paper registered the fastest retail value growth. Demand is mainly being driven by population increase,...

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Country Report

Country Report

Tissue and Hygiene in Belgium

May 2018

Tissue and hygiene was quite stable in 2017 since players in the different categories within the industry were reacting differently to trends. Indeed, the adult incontinence category was growing along with the ageing Belgian population, while ...

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Country Report

Country Report

Tissue and Hygiene in the United Kingdom

Apr 2018

Tissue and hygiene registered positive retail value growth in 2017, although disparate performances were recorded from one category to another. Retail tissue value sales increased, while retail volume was generally on a downward trend. Demand was ...

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Strategy Briefing

Strategy Briefing

Understanding the Reusable Nappy and Sanitary Wear Environment of South Africa

Apr 2018

Economic pressures, environmental and health awareness and connected consumers are critical drivers of reusable nappies and sanitary wear in South Africa, which are most appealing to high- and low-income classes. Over the forecast period, the social ...

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