Tissue and Hygiene

The global AFH market saw a weak performance during 2020 and 2021. The coronavirus (COVID-19) pandemic forced consumers to stay in their homes and reduce the use of public places. However, a global recovery in AFH demand is looming, although its pace…

Unicharm is the world’s 4th largest tissue and hygiene player with a strong presence in Asia and operations in South America, Middle East and Africa. Their business includes nappies/diapers/pants, adult incontinence, sanitary protection and wipes.…

Sanitary protection is seeing growth globally, with developing markets accounting for the lion’s share of untapped potential and growth momentum. The performance is shaped by socioeconomic, demographic and lifestyle trends, as well as improvements in…

As markets emerge from the COVID-19-driven consumer environment, the disposable hygiene industry is expected to see continued growth, supported by recovery in developing markets. Industry players are responding to the need for affordable products,…

Following the outbreak of the COVID-19 pandemic, hygiene became a key priority for consumers in Guatemala due to the risk of COVID-19 infection. This had a positive impact on many easy-to-use products in wipes that have antibacterial or disinfectant…

The initial COVID-19 outbreak, movement restrictions, and resulting consumer concerns over shortages led to stockpiling across categories in tissue and hygiene, especially for products like toilet paper. Stockpiling led retailers like Wal-Mart and…

Different product areas in sanitary protection were affected differently during the COVID-19 pandemic. The top performing product area in terms of retail volume sales was slim/thin/ultra-thin towels with wings, which maintained a relatively stable,…

Following the outbreak of COVID-19 in 2020, consumers were faced with high levels of uncertainty as a result of an unprecedented global health crisis. In the face of long periods of home seclusion and an uncertain future, many consumers turned to…

In 2020, retail adult incontinence was negatively affected by the difficult economic context of the COVID-19 pandemic in Guatemala. As consumers felt the economic upheaval of the COVID-19 crisis, so household spending power fell in 2020, which…

Following the outbreak of COVID-19 in Guatemala in 2020, consumers in the country faced considerable economic turmoil and financial uncertainty. With the threat of job losses and reduced income, many consumers were forced to economise and save money…

In 2020, COVID-19 had a dramatic negative impact on away-from-home tissue and hygiene. Sales were severely negatively impacted by the closure of horeca outlets and a sharp drop in tourism. Even when horeca outlets were permitted to reopening, social…

In a world that now seems more about disruption than stability, it is always better to be the disruptor than the disrupted - and that means pushing horizons outwards. Strategy needs to be built as part of a wider consumer system rather than at…

The story of Q2 2021 for tissue and hygiene is the return of optimism. Disruption brought by the pandemic appears to be giving way to greater predictability and less radical swings in growth related to consumer circumstances and economic disruption.…

Wipes did not see a major impact from COVID-19 in 2020, as these products are purchased mainly by higher-income consumers, who were less impacted by the economic impact of the pandemic. However, marginally higher volume growth was seen than in the…

Within tissue and hygiene, very different performances were seen by the retail and AFH channels in 2020. AFH tissue and hygiene saw a strong current value decline, as although AFH hygiene maintained growth, AFH tissue saw a strong decline. This was…

In 2020, sanitary protection saw slowdowns in both retail volume and current value growth compared with previous years of the review period, with volume sales remaining almost static despite the rising number of women of menstruating age. The slight…

As it comprises products that many households consider essential, retail tissue remained the largest category in tissue and hygiene in 2020. It also saw the strongest retail volume and current value growth in the industry, and rates of increase…

Although in 2020 current value growth saw a slight slowdown compared with earlier years of the review period, volume growth was slightly higher. This indicates that consumers were still keen to purchase products which they increasingly considered as…

Similar to other disposable hygiene products, after seeing solid increases during most of the review period, in 2020 nappies/diapers/pants saw a slowdown in growth, with static retail volume sales and a much slower current value increase than in…

After seeing solid growth rates throughout the review period, AFH tissue and hygiene turned to decline in 2020, due to the impact of COVID-19. However, the impact differed between categories. The solid growth seen for AFH hygiene (AFH adult…