Tissue and Hygiene

Market research on the tissue and hygiene industry. Our reports f...

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​

 
Country Report

Tissue and Hygiene in Germany

Aug 2022

Tissue and hygiene saw very different performances between the away-from-home (AFH) and retail channels in 2021, as COVID-19 continued to disrupt lifestyles in Germany. 2021 started with a continued lockdown, which was implemented in November 2020…

USD 2,750
Country Report

Tissue and Hygiene in Ghana

Aug 2022

Tissue and hygiene in 2021: The big picture

USD 2,750
Country Report

Tissue and Hygiene in Lebanon

Jun 2022

The big story in tissue and hygiene in Lebanon in 2020 and 2021 was not COVID-19, but the country’s deep economic crisis and skyrocketing inflation. With household budgets under extreme pressure, demand was limited to the absolute basics. Sales…

USD 2,750
Country Report

Tissue and Hygiene in Qatar

May 2022

Retail sales of tissue and hygiene rose during both 2020 and 2021 as demand was not significantly negatively impacted by the COVID-19 pandemic. Instead, sales increased in most categories as the more robust approach to personal hygiene meant higher…

USD 2,750
Country Report

Tissue and Hygiene in Serbia

May 2022

Tissue and hygiene recorded only marginal value growth in 2021. This was due to the fact that the industry, or at least most retail categories, received a huge boost to sales during 2020 as a result of the pandemic and the home seclusion trend.…

USD 2,750
Country Report

Tissue and Hygiene in Bulgaria

May 2022

Generally, tissue and hygiene categories recorded mixed performances in 2020/2021 for a number of reasons. For example, the emergence of the pandemic did not have a particularly strong influence on demand for nappies/diapers/pants when compared to…

USD 2,750
Country Report

Tissue and Hygiene in Vietnam

Apr 2022

During May to October 2021, COVID-19 surged in the south of Vietnam and other provinces. Due to strict lockdowns in Ho Chi Minh City and nearby regions consumers had to cut all outdoor activities and all public places were closed. People were forced…

USD 2,750
Country Report

Tissue and Hygiene in India

Apr 2022

After seeing poor performances in 2020, both retail and AFH tissue and hygiene showed signs of recovery in 2021. In 2020, the decline for AFH tissue and hygiene and negligible growth in retail tissue and hygiene were a result of a surge in COVID-19…

USD 2,750
Country Report

Tissue and Hygiene in Singapore

Apr 2022

The outbreak of COVID-19 in 2020 led the Singapore government to implement a lockdown from April 2020. Ever since then, the country has undergone a series of relaxing and tightening of restrictions to curb the spread of the virus. The pandemic also…

USD 2,750
Country Report

Tissue and Hygiene in Malaysia

Mar 2022

The COVID-19 pandemic has had a strong impact on sales of tissue and hygiene in Malaysia due to increased hygiene-consciousness, movement restrictions, and economic instability. There were strong financial losses for many Malaysians during and…

USD 2,750
Country Report

Tissue and Hygiene in Iraq

Jun 2022

Strong growth was recorded in tissue and hygiene in 2020 and 2021 despite the impact of the COVID-19 pandemic and the lingering effects of armed conflict. One exception was the AFH channel, with dramatic declines seen in 2020 as the strict approach…

USD 2,750
Country Report

Tissue and Hygiene in Honduras

Jun 2022

Sales of tissue and hygiene slowed slightly in 2020 and remained at a lower rate in 2021 compared to pre-pandemic levels. Sanitary protection and nappies/diapers/pants registered the strongest rebound thanks to a loosening of COVID-19 restrictions…

USD 2,750
Country Report

Tissue and Hygiene in Panama

Jun 2022

COVID-19 had a marginal impact on tissue and hygiene in 2021 though sales growth remained slower than pre-pandemic levels. The essential nature of some of these products enabled demand to remain stable, although differences were seen between…

USD 2,750
Country Report

Tissue and Hygiene in Tanzania

May 2022

In 2020, the COVID-19 pandemic significantly affected demand across various categories, with AFH tissue hardest hit. However, in 2021, recovery is being witnessed as consumers return to their pre-pandemic purchasing patterns and habits. Consumers…

USD 2,750
Country Report

Tissue and Hygiene in Belgium

May 2022

Retail value sales of tissue and hygiene overall declined in 2021. This came after a year of exceptionally strong growth when consumers stockpiled retail tissue products such as toilet paper, paper towels and facial tissues in the early stages of the…

USD 2,750
Country Report

Tissue and Hygiene in Sweden

May 2022

Following the unprecedented disruption that ensued from the outbreak of COVID-19 in 2020, consumption patterns in the Swedish tissue and hygiene market stabilised in 2021 as the rollout of vaccines and easing of public health measures adopted to curb…

USD 2,750
Country Report

Tissue and Hygiene in Kazakhstan

May 2022

2021 has seen the start of a return to more normal patterns of consumer behaviour following the upheaval of 2020 and the first year of the pandemic in Kazakhstan. The Kazakh government took a fairly strict approach to managing the crisis, imposing a…

USD 2,750
Country Report

Tissue and Hygiene in Georgia

May 2022

In 2021, though there was an increase in current value sales, constant value sales actually fell. Currency devaluation led to significant prices rises, especially for imported brands.

USD 2,750
Country Report

Tissue and Hygiene in Latvia

May 2022

Overall, tissue and hygiene benefitted from society opening up in 2021, after the 2020 lockdowns, with current value growth increasing. However, constant value growth was lower, as price rises dampened volume growth somewhat.

USD 2,750
Country Report

Tissue and Hygiene in Ecuador

Apr 2022

2021 has seen tissue and hygiene in Ecuador begun to recover in value, after sales in most categories shrank in 2020 as a result of the COVID-19 pandemic. Sales in 2020 were hit by lockdown and the upending of many normal patterns of consumer…

USD 2,750
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