Tissue and Hygiene

Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​


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Strategy Briefing

Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q2 2021

Jun 2021

The story of Q2 2021 for tissue and hygiene is the return of optimism. Disruption brought by the pandemic appears to be giving way to greater predictability and less radical swings in growth related to consumer circumstances and economic disruption. ...

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Country Report

Country Report

Tissue and Hygiene in Dominican Republic

May 2021

Within tissue and hygiene, very different performances were seen by the retail and AFH channels in 2020. AFH tissue and hygiene saw a strong current value decline, as although AFH hygiene maintained growth, AFH tissue saw a strong decline. This was ...

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Strategy Briefing

Strategy Briefing

World Market For Tissue

May 2021

Despite economic challenges, the global consumer tissue market continues to grow in both developed and developing markets. The pace of growth will, however, decelerate in developed regions post-COVID-19, highlighting the need for meaningful ...

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Strategy Briefing

Strategy Briefing

Where Consumers Shop for Tissue and Hygiene

May 2021

With 2020 COVID-19-driven channel shifts, consumer tissue and disposable hygiene not surprisingly saw a surge in e-commerce. Discount retail and private label also saw increases in purchasing, as affordability became top of the agenda for many ...

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Strategy Briefing

Strategy Briefing

Nappies/Diapers/Pants in Asia Pacific

May 2021

Although there was a slight slowdown in growth of nappies/diapers/pants sales in Asia Pacific in 2020, Coronavirus (COVID-19) did not have as big an impact on these products as many others in the region. Given they are seen as essential products by ...

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Country Report

Country Report

Tissue and Hygiene in Costa Rica

May 2021

Government measures to control the spread of Coronavirus (COVID-19) included stay-at-home restrictions in Costa Rica. This stimulated stockpiling among some consumers in some tissue and hygiene categories. Heightened demand was driven by more time ...

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Company Profile

Company Profile

Kimberly-Clark Corp in Tissue and Hygiene

Apr 2021

Kimberly-Clark is the market leader in retail tissue and one of the top players in retail hygiene globally. Changing lifestyles and elevated demand helped the company grow during the pandemic; however, it continues to face competitive pressures and ...

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Country Report

Country Report

Tissue and Hygiene in India

Apr 2021

After seeing strong performances during most of the review period, both away-from-home (AFH) tissue and hygiene and retail tissue and hygiene were negatively impacted by COVID-19 in 2020. The pandemic restricted growth mainly due to the lockdown, ...

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Country Report

Country Report

Tissue and Hygiene in Germany

Apr 2021

Tissue and hygiene was one of the industries benefitting from the COVID-19 pandemic in 2020, with the usually stable growth aided by a jumpstart to a number of categories’ retail value sales increase. Retail tissue posted the strongest double-digit ...

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Country Report

Country Report

Tissue and Hygiene in Japan

Apr 2021

Overall, tissue and hygiene witnessed slower growth in current value terms in 2020, although this does not tell the full story. Following the outbreak of COVID-19 there was a sharp shift to home seclusion as consumers looked to protect themselves ...

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Strategy Briefing

Strategy Briefing

Voice of the Industry: Tissue and Hygiene

Mar 2021

The Voice of the Industry survey of professionals in the consumer tissue and disposable hygiene industries, fielded in December 2020, reveals a number of headwinds and growth dynamics recorded by companies in 2020, as well as expectations of short- ...

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Country Report

Country Report

Tissue and Hygiene in Serbia

Mar 2021

Many products in tissue and hygiene are essential items and these areas generally witnessed little or no impact from the Coronavirus (COVID-19) pandemic in 2020. Products such as sanitary protection, nappies/diapers/pants and adult incontinence are ...

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Country Report

Country Report

Tissue and Hygiene in Slovenia

Mar 2021

Overall, the COVID-19 pandemic had little negative impact on sales of tissue and hygiene in Slovenia during 2020. At the same time, the increased consumer awareness of the importance of cleanliness and good personal hygiene supported a strong ...

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Country Report

Country Report

Tissue and Hygiene in Ecuador

Mar 2021

COVID-19 had a broadly negative impact on tissue and hygiene in Ecuador in 2020, with most of the main market categories posting declines in volume and current value sales. Prior to the outbreak of the pandemic, the country had already been ...

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Country Report

Country Report

Tissue and Hygiene in Nigeria

Mar 2021

The overall impact of COVID-19 on demand for tissue and hygiene was positive during 2020, with the rate of growth in retail current value sales accelerating. Current value sales of retail tissue surged by almost a quarter during the year, with toilet...

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Country Report

Country Report

Tissue and Hygiene in Indonesia

Mar 2021

The COVID-19 pandemic had a mixed impact on tissue and hygiene product categories in 2020. The only category to enjoy accelerated retail volume and current value growth in 2020 was wipes as products in this category became a focus of consumers’ ...

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Country Report

Country Report

Tissue and Hygiene in Uruguay

Mar 2021

As in most countries, COVID-19 had a dramatic effect on both consumer lifestyles and the economy in Uruguay in 2020. However, compared to other countries in Latin America, COVID-19 had a less severe impact in terms of infections and deaths in Uruguay...

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Country Report

Country Report

Tissue and Hygiene in Latvia

Mar 2021

Retail tissue and hygiene will experience an overall positive effect from the COVID-19 pandemic in 2020, although some categories will record growth and others will record a decline. The state of emergency declared by the government positively ...

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Country Report

Country Report

Tissue and Hygiene in Estonia

Mar 2021

At the beginning of the COVID-19 quarantine period, almost all tissue categories saw spikes in volume sales as consumers reacted to the fear of getting sick. However, soon key categories which expected upward or at least stable trends suffered as ...

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Country Report

Country Report

Tissue and Hygiene in Ukraine

Mar 2021

Following the outbreak of COVID-19 in Ukraine the government moved to impose a wide range of measures to control its spread, with this influencing demand for tissue and hygiene products. With consumers advised to remain at home where possible and to ...

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