Tissue and Hygiene
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
Company Profile
Essity in Tissue and Hygiene
Oct 2018
Essity (formerly SCA) is one of the leading global manufacturers of consumer tissue and disposable hygiene products. While the company benefits from a strong brand portfolio as well as a leading position in the growing global adult incontinence ...
Strategy Briefing
Personal Wipes in Asia Pacific
Sep 2018
Retail sales of personal wipes are seeing healthy growth across most key markets in the Asia Pacific region, driven by the growing middle-class in emerging markets, product innovation, and product segmentation based on age, which promotes the use of ...
Strategy Briefing
Adult Incontinence in Asia Pacific
Sep 2018
While the largest region in absolute value globally, Asia Pacific lags in per capita consumption of adult incontinence, thus leaving room for future growth. Relatively low levels of economic development and lack of wider consumer understanding of ...
Strategy Briefing
Nappies/Diapers/Pants in Western Europe
Sep 2018
Slow population growth, sluggish birth rates, and market saturation still stand behind weak growth in nappies/diapers/pants in Western Europe. Turkey is faring better, as per capita consumption remains below the rest of the region, and product ...
Strategy Briefing
Premium Vs Value: Industry and Consumer – Realities and Future Growth Opportunities
Sep 2018
With significant global unmet potential, long-term prospects for industry growth remain strong. However, the industry will continue to face risks to profitability and needs to secure relevant product array for premium and value consumers to tap well ...
Strategy Briefing
Personal Wipes in Latin America
Sep 2018
Personal wipes in Latin America continue to see growth, despite economic disruptions, recording one of the highest growth rates worldwide. With the exception of Venezuela, all countries in the region maintain a positive trend in value and volume ...
Strategy Briefing
Sanitary Protection in Eastern Europe
Sep 2018
With many countries in Eastern Europe facing a decline in the population of women aged 12-54, and high levels of product penetration in the region, innovation is among key growth factors in sanitary protection. At the same time, economic headwinds ...
Strategy Briefing
Intimate Hygiene: Trends and Prospects
Aug 2018
Intimate hygiene, which includes both intimate wipes and washes, has grown to sales of over USD2 billion in 2017. Usage of these products varies greatly by region and market, and within markets as well due to differences in perceptions, awareness and...
Strategy Briefing
Feminine Care Industry Global Outlook
Aug 2018
The performance of the USD95 billion global sanitary protection industry is heavily impacted by population changes and social and cultural shifts that influence women’s lifestyles. This report shows a view of what the female population will look like...
Strategy Briefing
Tissue and Hygiene Quarterly Statement Q3 2018
Aug 2018
Euromonitor’s quarterly industry forecast update reveals a marginal upgrade to projections across consumer tissue and disposable hygiene categories. It also points to persistent difficult market conditions with respect to pricing and revenue growth. ...
Strategy Briefing
Pant Format in Baby Diapers: Growth, Opportunities, Risks
Aug 2018
Pant format is outpacing growth in open nappies/diapers globally, although the latter still accounts for the lion’s share of global baby nappies/diapers/pants sales and remains a preferred format in many markets. Pants are increasingly seen as a way ...
Strategy Briefing
Retail Tissue in Western Europe
Jul 2018
Aside from Turkey, Western Europe is a mature market for retail tissue, with already high per capita consumption. Coupled with slow population growth and high prominence of private label, these tendencies contribute to sluggish value and volume ...
Strategy Briefing
Retail Tissue in Latin America
Jul 2018
Retail tissue in Latin America is experiencing across-the-board growth in almost every category due to a combination of factors, including economic recovery, the growing popularity of modern retailers, and increased demand for higher-quality goods. ...
Strategy Briefing
Personal Wipes in North America
Jul 2018
With USD3 billion in sales in 2017, the personal wipes market in North America leads all other regions. However, growth is expected to slow as the market matures and competition heats up. Major industry players are experiencing pressure from smaller ...
Strategy Briefing
Category Update: Adult Incontinence
Jul 2018
Ageing populations, better product access, and rising consumer awareness continue to support healthy growth of disposable adult incontinence globally. This report looks at the dynamic between adult incontinence in retail, away-from-home, and ...
Strategy Briefing
Sanitary Protection in Western Europe
Jul 2018
Ageing populations, market saturation, and social habits - particularly use of contraceptives - impact the demand for sanitary protection in Western Europe. However, a number of trends are benefiting performance, such as the shift to ultra thin ...
Strategy Briefing
Category Update: Personal Wipes
Jul 2018
With USD9 billion in global retail sales, personal wipes have reached only about half of the full market potential. There are significant opportunities in developing markets, though affordability remains an issue. Developed markets show further room ...
Strategy Briefing
Nappies/Diapers/Pants in Eastern Europe
Jun 2018
With slow recovery after economic downturn in some of its key markets, on the whole Eastern Europe is expected to see a somewhat improved performance after the slump of 2015/2016. However, a number of factors will continue to impact volume and value ...
Strategy Briefing
Pricing Pressures and Realities in the US: Impact of Discounters
Jun 2018
Growth in the US retail tissue and hygiene market has slowed down, as it is fairly saturated and highly competitive. The expansion of discounters in the market, along with the increasing share of private label and sales through e-commerce, have had a...
Strategy Briefing
Sanitary Protection in North America
Jun 2018
With high per capita consumption, the sanitary protection market in North America has little room for further growth. Low growth rates in the target user base and changes in consumer trends and preferences have led to recent market declines. However,...
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