Articles
The Trillion Litre Channel: Why Small Grocers Hold The Key
16 Oct 26Globally, soft drinks sales are on course to reach one trillion litres by 2030. Yet very little of that growth will come from supermarket aisles in Europe or North America. It will instead come from kiranas, warungs, tiendas and kiosks across Africa, Asia and Latin America - markets where preserving affordability and entry-level brand accessibility are key. New AI-powered shelf audits can show what it takes to win in this fragmented, under-measured channel.
Howard Telford
Euromonitor International launches its first Innovation Awards to recognise the FMCG signals shaping what’s next
15 Oct 26Euromonitor International will present its first Innovation Awards at the Global Innovation Forum in London on 18 November 2026. Under the theme Signals of What’s Next, the awards will recognise FMCG innovations that offer compelling evidence of where markets and categories are heading.
Egle Tekutyte
What AI-Powered Discovery Means for Travel Loyalty Programmes
15 Oct 26AI is becoming a more common part of the travel consideration journey, particularly among shoppers comparing multiple brands. However, discovery alone is not enough. Using Euromonitor's travel clickstream analysis and Loyalty Index, this article examines how AI use differs between shoppers focused on a single travel brand and those comparing multiple brands, how travellers engage with loyalty rewards once they reach different hotel websites and how companies can benchmark their strategic emphasis on loyalty relative to competitors. As AI increasingly influences shopper research, ensuring loyalty benefits are visible and compelling may become a key source of differentiation.
Jared Conway
IFA 2026: AI, Robotics and Blurring Product Lines
15 Oct 26The annual trade fair IFA 2026 showed consumer appliances moving beyond connectivity towards AI-orchestrated ecosystems. The strongest launches combined intuitive automation with energy management, interoperable platforms, space-efficient design and new forms of robotics, while AI also began reshaping how consumers discover and buy products.
Veronika Kandusova
What Your Category Data Isn’t Telling You
9 Oct 26Explore eight market signals that contextualise the growth story behind your category data.
Jana Rude
Inside the AI Recommendation Shelf: How Brands Get Discovered
7 Oct 26Two in three consumers globally are using ChatGPT to search for products, according to Euromonitor International's Voice of the Consumer: Digital Shopper Survey, fielded March 2026. Unlike traditional search, where shoppers navigate pages of results, AI assistants narrow the consideration set to a smaller selection of products. Understanding how a brand enters and exits a recommendation is therefore becoming a crucial new dimension of digital visibility. To explore this, Euromonitor tested 1,000 shopper-style scalp care prompts across ChatGPT and Gemini in the UK and US, varying persona, tone, and writing style. Every response was coded for the brands mentioned, the language used to describe them, and the sources cited.
Rabia Yasmeen
The Rise of Chinese Beverage Brands in Southeast Asia
6 Oct 26Southeast Asia remains an attractive region for Chinese beverage companies to expand and grow their global footprint. Following the footsteps of Chinese coffee and tea shops like Luckin and Chagee, beverage players like Eastroc Beverages and Nongfu Spring are expanding into Southeast Asia, becoming global beverage brands. Retail value sales of soft drinks in Southeast Asia will record a 3% CAGR over 2025-2030, hitting USD29.7 billion in 2030.
Nathanael Lim
Bank Loyalty is Shifting from Rewards to Relationships
2 Oct 26The importance of customer data integration into making smarter, more appealing offers to bank customers has never been more important. Financial institutions and technology partners are working to combine behavioural cues, attribute preferences, and transactional metrics to optimise the customer experience and create long-term lifetime value.
Greg Curtiss
Prime Days 2026 Signal Saturation in the US Though Many Brands Gain
2 Oct 26This year, when Amazon moved its Prime Day period from July to June, competitors again followed, though sales declined for Amazon when comparing June 2026 to July 2025 among industry categories tracked by Euromonitor. Only beauty and personal care realised gains, growing 1.6% overall. Nevertheless, Prime Day still offered a lift for many brands, revealing a consumer cohort on the lookout for niche labels marketing clean ingredients, non-toxic formulations, and wellness.
Leah Boston