Articles
What Product Survival Analysis Reveals About Health Claims in Soft Drinks
31 Jul 26Not all health claims create value equally. By analysing the survival of thousands of US soft drink SKUs between 2023 and 2026, Euromonitor International's Product Survival Model reveals how the same claim can be associated with stronger product longevity in one category and weaker performance in another. Using immune health and sugar reduction as examples, this article highlights why category context matters and why popular claims do not automatically translate into survivability. It also shows how identifying claims with no measurable impact can be just as valuable, helping innovation teams make more informed formulation, communication and SKU optimisation decisions.
Jared Conway
El Niño's Potential Impact on Latin American Consumer Goods
31 Jul 26A very strong El Niño event, very likely to occur in late 2026 and/or early 2027, could affect agriculture, food prices, energy demand and supply chains across Latin America. Heavy rains can disrupt crops and logistics, reduced harvests can increase food prices, heat can lift cooling needs, and damage to transport routes or production lines can affect product availability. The last major El Niño event, in 2023-2024, brought record global heat, severe droughts, wildfires and extreme rainfall, generating economic and food security impacts.
Carmen Silva
GenAI Search Is Disrupting Brands - But Not All Brands Equally
30 Jul 26Generative AI is changing how consumers discover, compare and choose products. Globally, AI-driven referrals grew 302% in 2025, while every other source combined grew 40% - according to Euromonitor International, E-Commerce. ChatGPT, Google Gemini and Perplexity are reshaping search, while retailer-led assistants such as Amazon’s Rufus, now integrated into Alexa for Shopping are bringing conversational and intent led discovery directly into commerce.
Rabia Yasmeen
Heat Pumps Need Policy Certainty to Unlock Growth
30 Jul 26Heat pumps are moving from niche heating technology to a central part of residential electrification. As governments push to decarbonise homes, the category is gaining momentum, but adoption is not progressing evenly. Policy clarity, regional heating infrastructure, upfront costs and installer capacity are now shaping which markets grow fastest and which risk slowing down.
Veronika Kandusova
Trump Tariff Shifts: What They Mean for Businesses and Global Markets
30 Jul 26The US has introduced a new round of Trump tariffs, keeping tariff pressure in place after the previous temporary 10% global duties expired on 24 July 2026. For many major economies, the headline rate has not changed; the bigger shift is that the tariffs now sit on a more durable framework, with some partners facing higher 12.5% rates.
Aiste Bijune
Top Five Trends Shaping the Global Nicotine Market in 2026
21 Jul 26The global nicotine industry is no longer defined by a single product or category. Structural forces are accelerating portfolio transformation, shifting consumer behaviour, and changing how value is captured.
Erwin Henriquez
From Planet to People: Consumers Still Care about Sustainability
17 Jul 26In a world where market volatility, budget pressure and geopolitical shocks have become everyday reality consumers have to navigate, FMCG boardrooms are asking the same question: do consumers still care about sustainability? The data says yes.
Jorge Zuniga
Inflation Fatigue: Latin America's Smarter Shoppers
17 Jul 26The post-pandemic price spikes have eased across much of Latin America, but 2026 is no clean recovery: inflation has settled near 4% and prices keep rising. Years of stacked increases have changed how people shop. This is inflation fatigue – consumers are not just spending less, they have become tactical, and the winners will adapt to it.
Ivan Salazar
Ingredient Spotlight: What SKU Level Tracking Reveals About Bakuchiol's Evolution
15 Jul 26Euromonitor’s Ingredient Spotlight series explores how ingredients evolve across beauty and personal care through SKU-level tracking of products, categories and markets. In this article, we focus on bakuchiol, examining its growing adoption beyond core Western markets, continued concentration in skin care and evolving role within formulations. The article also demonstrates how combining ingredient tracking with insights from Euromonitor’s Innovation System can reveal how brands deploy ingredients within new product launches, monitor retail expansion and identify the strategies driving commercial success. Together, these tools provide a deeper view of ingredient trends, innovation and competitive positioning.
Jared Conway