Articles
Five Main Trends Shaping the Home and Garden Industry
6 Jul 26The global home and garden industry reached around USD1.3 trillion in 2025, but demand remained subdued as weak consumer confidence, softer housing transactions and ongoing economic pressure weighed on spending.
Rasa Vaiciuniene
Latin America’s Beauty Consumers Are Digital First, but Not Digital Only
1 Jul 26Latin America’s beauty and personal care e-commerce channel has expanded at a rapid pace, the fastest globally. While growth is beginning to moderate, one thing is clear: the strategic focus is evolving. Winning is no longer about simply building an online presence. Brands must aim for omnichannel presence, seamlessly integrating across every consumer touchpoint, from discovery to purchase, to remain relevant in an increasingly competitive landscape.
Carmen Silva
Chart of the Month: Beyond the Baseline – The Rise of Outcome-Based Sustainability Claims
30 Jun 26Global sustainability sales reached USD886 billion in 2025, yet value creation is becoming increasingly selective. Our latest Chart of the Month looks at why sustainability communication is being reshaped and what it takes to stand out in an increasingly scrutinised marketplace.
Jorge Zuniga
US-Iran Agreement Signals Fragile Economic Stabilisation
26 Jun 26The US-Iran Memorandum of Understanding, signed on 17 June, marks a pivotal shift from disruption to stabilisation — consistent with Euromonitor's central scenario, which anticipated conditions beginning to ease in mid-2026. However, the deal is a starting point, not a resolution. Mines, fragile confidence, and infrastructure damage mean full recovery of Strait of Hormuz shipping flows will take months. Energy costs and supply chain pressures will ease gradually, while uncertainty remains elevated.
Aiste Bijune
Top Foodservice Trends from the National Restaurant Show
25 Jun 26The faithful return of the 2026 National Restaurant Association (NRA) Show to Chicago’s McCormick Place shows operators, suppliers, and industry experts meeting to discuss the current and future state of US foodservice. One might expect the event to be a post-mortem of a difficult 2025, but the trends and numbers for the year speak to a soft success.
Nik Allen
NRA 2026: Taste and Health Claims Proliferate but Value Remains Key
23 Jun 26Affordability is the biggest question on everyone’s mind. As of mid-2026, inflationary pressures persist, consumers are unhappy, birth rates are low, and tourism to the US has plummeted. The US-Iran war has become a months-long global oil shock that has yet to fully trickle down through the global supply chain. Many consumers are struggling; those who can afford to are seeking out permissible indulgences. The National Restaurant Association (NRA) show saw the results of these drivers on display, as manufacturers look to eke out what profits they can in difficult economic circumstances.
Benjamin Bahena
AI-Powered Commerce: What China’s Path Reveals About the West
22 Jun 26One in two consumers globally are using ChatGPT to search for products in 2026. Nearly four in five say AI has introduced them to a brand they hadn't considered before. And yet, we ask a shopper in Shanghai and a shopper in Seattle how they use generative AI to buy things, and there are two different stories that barely resemble each other.
Rabia Yasmeen
Finovate Shows how AI and Technology are Growing Financial Services
19 Jun 26Early in May, regional and international financial institutions met in San Diego to discuss the impact of AI, regulation, and innovation in financial services and the impact they will have in the US over the coming years. Euromonitor International was in attendance and moderated a panel discussion on embedded lending and its potential to 2030.
Kendrick Sands
Unlocking Innovation in Vitamins and Dietary Supplements with Premium Health Claim Combinations
18 Jun 26As innovation in the US vitamins and dietary supplements market becomes more selective, brands must justify value more clearly at launch. This article examines how health claims and, particularly, claim combinations serve as a key mechanism for communicating that value. Using a large SKU-level dataset, the analysis identifies which combinations are most closely associated with higher pricing, highlighting the growing importance of claim architecture in supporting premium positioning.
Jared Conway