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Millennials and Gen Z: A Challenge for Tennis Viewership?

Fransua Razvadauskas

Fransua Razvadauskas

17 Jan 22

It is no secret that tennis is an ageing sport. Some studies have pointed out that the median age of WTA and ATP viewers is late 50s – a figure that continued to rise over the last few decades. Deepening the sport’s engagement with younger fans will be paramount in maintaining viewership, especially since millennials and gen Z will account for 41% of the world’s population by 2030.

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パンデミックで加速するカード利用と金融サービスの普及

Kendrick Sands

Kendrick Sands

17 Jan 22

今回のパンデミックは、決済業界に短期的・長期的な影響を与え、課題と同時にチャンスももたらした。より長期的な影響として考えられるのは、モバイルコマース決済額の加速、金融サービスの普及、非接触型決済の急速な拡大などが挙げられる。また、パンデミックによる短期的な影響としては、消費者の支払額の全体的な減少、消費者信用の不良債権比率の上昇、購入と同時に決済が完了するPay-Nowカード機能への移行などが考えられる。これらの影響は、国によって程度の差はあるが、先進国と発展途上国の両方の市場で見られた。

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Top 10 Must-Read Articles of 2021

Euromonitor International

Euromonitor International

14 Jan 22

In 2021, Euromonitor published hundreds of articles covering topics from the state of the global economy to future consumer trends, plant-based eating and more. Now, we are looking back at what our audience was interested in the most to help you keep pace with the most compelling and telling insights.

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Consumer Landscape in 2022

An Hodgson

An Hodgson

13 Jan 22

The consumer landscape of 2022 will be characterised by a strong rebound in consumer expenditure on hotels and catering, transport, and leisure and recreation, as pent-up demand is released.

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Key Strategies for Value Creation Through Back to Basics

Irina Barbalova

Irina Barbalova

12 Jan 22

With COVID-19 a persistent reality, brands will need to adjust to a more streamlined consumer mindset when it comes to consumption, through simplification and the adoption of a ‘back to basics’ approach in terms of marketing, product innovation and portfolio realignment.

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Cities of the Future: An Asian Domination

Fransua Razvadauskas

Fransua Razvadauskas

12 Jan 22

A new sphere of global influence is evolving, with emerging and developing urban Asia anticipated to become the hotspot for consumption thanks to economic growth, rising incomes, surging consumption and growing digitalisation. However, differences in economic development will bring unique challenges for cities, and this will be a crucial point for businesses to address as part of their future growth strategies in the region’s urban areas.

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Home Care Wipes in Brazil: Understanding Culture to Achieve Growth

Paula Ferolla Correia

Paula Ferolla Correia

11 Jan 22

The COVID-19 pandemic has driven demand for wipes in Brazil. But growth faces a significant cultural barrier - traditional Brazilian cleaning habits - which manufacturers need to understand and direct in order to optimise market potential.

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Reading the Tea Leaves for 2022 and Beyond

Nathanael Lim

Nathanael Lim

11 Jan 22

This interview with Dilmah Tea CEO, Dilhan C Fernando, discusses global tea trends in 2022 and beyond, covering aspects of mindfulness and authenticity.

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Housing Frenzy: Generation Shift as a Significant Driver for Real Estate Bubble

Jana Rude

Jana Rude

10 Jan 22

Real estate prices have been on a record run for the past two years with some countries seeing prices rise by 20% or higher. Cheap debt, untamed inflation and limited availability of housing are fueling short term growth. Generational shifts will ensure demand for housing stays bullish longer term.