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Italy

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Italy StatisticsConsumer Lifestyles in ItalyItaly Country BriefingsFuture Demographics: Italy in 2030

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    Street Stalls/Kiosks in Italy

    Mar 2020

    Street stalls/kiosks posted small growth rates in Italy in 2019, with low growth expected to continue over the forecast period. The widespread popularity of street stalls/kiosks is linked to the various local festivals organised by municipalities to ...

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    Full-Service Restaurants in Italy

    Mar 2020

    The market share of traditional full-service restaurants is being increasingly eroded by limited-service restaurants, especially in urban areas. Although out-of-home consumption reached record levels in 2018-2019 and is forecast to continue following...

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    Consumer Foodservice By Location in Italy

    Mar 2020

    Consumer foodservice outlets located in large, well-established shopping centres are feeling the strain. These large retailing areas in Italy continue to struggle as Italian shoppers are migrating to outlets nearer to where they live and work, given ...

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    Cafés/Bars in Italy

    Mar 2020

    Although chained outlets represent only a fraction of the total number of cafés/bars, in 2019 they recorded a positive performance in terms of new openings, transaction volume and value sales. Independent cafés/bars, which given Italy’s deep-rooted ...

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    Consumer Foodservice in Italy

    Mar 2020

    Consumer foodservice in Italy recorded slight current value growth for the second successive year in 2019. Although Italians are traditionally very interested in and passionate about food and like to eat outside the home as a way to socialise with ...

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    Self-Service Cafeterias in Italy

    Mar 2020

    The performance of self-service cafeterias is being hindered by a lack of real growth in vehicle traffic on Italian motorways. The majority of chained self-service cafeterias are located on rest areas along motorways, which, according to data ...

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    Limited-Service Restaurants in Italy

    Mar 2020

    Limited-service restaurants as a channel is expected to further grow its share of sales in consumer foodservice in Italy over the forecast period. This is because many consumers are increasingly favouring casual dining and food delivery, as well as ...

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    Retailing in Italy

    Mar 2020

    Retailing recorded another year of weak retail value growth in 2019 due to economic slowdown and political uncertainty. The sluggish performance of the Italian economy, set to grow by 0.1% and 0.4% in 2019 and 2020, respectively, and the political ...

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    Food and Drink E-Commerce in Italy

    Mar 2020

    Food and drink e-commerce recorded the strongest retail value growth within retailing in 2019, albeit from a relatively small base. Despite the growing interest in this type of shopping among Italian consumers, the channel still represented a small ...

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    Supermarkets in Italy

    Mar 2020

    To compete against discounters and the growth of non-store retailers, operators of supermarkets are attempting to improve the shopping experience for their customers. This entails an upgraded shopping experience that includes a larger offer of fresh ...

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    Variety Stores in Italy

    Mar 2020

    Proximity and convenience are key to the success of variety stores. Similar to the situation in grocery retailing, location and convenience are increasingly important to consumers, who are looking for local shopping locations which can solve a number...

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    Mobile E-Commerce in Italy

    Mar 2020

    Mobile e-commerce recorded some of the strongest retail value growth in retailing, with continued strong sales in 2019. At the end of the review period, mobile e-commerce represented a significant proportion of all online sales, and the proportion is...

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    Department Stores in Italy

    Mar 2020

    Department stores are enhancing the in-store experience they are offering to customers. Long-standing retailers are channelling their efforts into providing customers with an unrivalled store experience to increasingly position themselves as one-stop...

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    Discounters in Italy

    Mar 2020

    Discounters profited from the decline in popularity of larger selling surfaces, such as hypermarkets, with strong retail value growth in 2019. Political uncertainty spurred by the government crisis in August 2019 and the slowing economy are ...

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    Electronics and Appliance Specialist Retailers in Italy

    Mar 2020

    Italy’s electronics and appliance specialist retailers channel continued to consolidate, with 2019 witnessing further concentration as a number of smaller retailers entered bankruptcy and/or were acquired by larger groups. Unieuro benefited from ...

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    Direct Selling in Italy

    Mar 2020

    Italy continued to rank high in the league of direct selling in Europe and globally, despite the slowdown in sales in 2019 due to the sluggish performance of the economy and political unrest. Word-of-mouth and direct personal connection, aspects ...

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    Hypermarkets in Italy

    Mar 2020

    Hypermarkets continued to suffer in Italy in 2019 as retail value sales, the number of outlets and selling space all recorded steeper declines over the year than in 2018. Italian shoppers continued to move away from larger selling spaces to prefer ...

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    Vending in Italy

    Mar 2020

    Vending continues to move towards healthier choices. Italian consumers have been leaning towards healthier yet appetising food over the review period, and, as vending is used by customers mainly for an emergency snack, or for a snack to go, ...

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    Home and Garden Specialist Retailers in Italy

    Mar 2020

    Home and garden specialist retailers recorded moderate retail value growth in 2019 despite the sluggish economy, supported by the strong DYI trend in the country. Home and garden remained high on the agendas of Italian consumers, with the majority ...

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    Traditional Grocery Retailers in Italy

    Mar 2020

    Traditional grocery retailers continued to lose ground to modern grocery retailing groups in 2019, which increasingly understand the importance of including premium, organic and regional specialities in their product assortments. Premium groceries ...

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