Italy

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Italy StatisticsConsumer Lifestyles in ItalyItaly Country BriefingsFuture Demographics: Italy in 2030

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    Pet Products in Italy

    Apr 2021

    Pet products rate of current value growth in 2021 is set to be similar to that seen in 2020. Since consumers will continue to be constrained to stay at home with their pets to a certain extent in 2021, this will result in reduced occasions for longer...

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    Other Pet Food in Italy

    Apr 2021

    Other pet food is set to continue registering declines in volume and current value sales across categories in 2021, as was seen in the review period. The decline was not inverted by the pandemic, however the effect of home seclusion did slow down the...

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    Cat Food in Italy

    Apr 2021

    Cat food in Italy is set to see continuous steady current value growth in 2021. New product development in the premium segment reflects the growing demand for cat food in Italy. Growing awareness of product quality remains the key driver of value ...

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    Pet Care in Italy

    Apr 2021

    During the lockdown period, an increase of pet food sales was witnessed due to a stockpiling effect. In the second half of 2020, players were worried about a possible decline in sales as owners would want to consume all the pet food they stocked up ...

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    Dog Food in Italy

    Apr 2021

    The growth in sales across dog food categories in 2021 will be supported by ongoing premiumisation. Increasingly, trends in dog food mirror those seen in human food, with the natural trend being a key driver, supporting the growth of premium food. ...

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    Depilatories in Italy

    Apr 2021

    Depilatories recorded a single-digit decline in Italy in 2020, posting a value decline of 4% compared to positive value growth of 3% the previous year. As such, sales were negatively impacted by the outbreak of the virus, which called for home ...

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    Bath and Shower in Italy

    Apr 2021

    Bath and shower products, especially bar soap and liquid soap and intimate hygiene, saw an uplift in growth in 2020, impacted by COVID-19, as consumers gave more importance to body hygiene. Three drivers of sales led to increased growth during the ...

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    Baby and Child-Specific Products in Italy

    Apr 2021

    Sales of baby and child-specific products decreased by 4% in 2020, impacted by the outbreak of COVID-19 in the country. COVID-19 exacerbated the economic uncertainty in Italy, leading consumers to make careful purchasing decisions. This saw many ...

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    Beauty and Personal Care in Italy

    Apr 2021

    The outbreak of COVID-19 in 2020 led to significant changes in Italian consumers' daily lives, starting from the implementation of a lockdown in March. Overall sales for beauty and personal care recorded a 6% value decline in 2020, compared to growth...

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    Hair Care in Italy

    Apr 2021

    Haircare recorded positive growth in 2020, reaching value growth of 4%, thanks to significant growth recorded by colourants. On the other hand, all hair care sub-categories were negatively impacted by the COVID-19 pandemic in 2020, showing a lesser ...

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    Premium Beauty and Personal Care in Italy

    Apr 2021

    Premium beauty and personal care recorded a double-digit decline in 2020, having been significantly and negatively impacted by the COVID-19 pandemic. The Italian economy was already weak in 2019 and was hit even harder by the outbreak of COVID-19 in ...

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    Sun Care in Italy

    Apr 2021

    Sun care was very negatively impacted by the COVID-19 pandemic in 2020, recording one of the strongest declines in beauty and personal care. Sales were considerably affected during April and May, due to the lockdown period, which closed bathing ...

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    Deodorants in Italy

    Apr 2021

    Sales of deodorants fell by 5% in 2020, compared to 2% value growth in 2019. Although the lockdown led to consumers stockpiling personal care products, deodorants were not as prioritised as items such as bath and shower products or hand care. Due to ...

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    Colour Cosmetics in Italy

    Apr 2021

    Colour cosmetics saw a double-digit decline in 2020, being significantly impacted by the consequences of the COVID-19 pandemic. The pandemic reduced social interactions and required consumers to wear anti-contagion masks in all indoor public places. ...

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    Mass Beauty and Personal Care in Italy

    Apr 2021

    Mass beauty and personal care saw a mild decline in value sales in 2020, being more resilient compared to premium beauty and personal care. This was due to consumers' spending confidence considerably decreasing in 2020, with the pandemic seeing ...

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    Oral Care in Italy

    Apr 2021

    Oral care showed a positive performance in 2020, benefiting from consumers’ greater attention to hygiene and care due to the pandemic. As such, 1% value growth was recorded in 2020, aligning with results seen in 2019, with some product areas, such as...

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    Skin Care in Italy

    Apr 2021

    Sales of skincare declined by 7% in 2020 compared to value growth of 3% in 2019. Skincare was significantly impacted by the outbreak of COVID-19, with consumers prioritising essential and affordable products in light of higher economic uncertainty. ...

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    Men's Grooming in Italy

    Apr 2021

    Sales of men's grooming recorded a double-digit decline in 2020, as the landscape was considerably affected by the COVID-19 pandemic. Due to consumer's reduced social life and grooming routines, value growth fell from 3% growth in 2019 to a decline ...

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    Fragrances in Italy

    Apr 2021

    Fragrances were strongly impacted by the pandemic in 2020, recording a steep decline in value terms. Reduced social interactions and the popularity of remote working negatively impacted sales, as consumers had little motivation to use or invest in ...

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    Country Profile

    Country Profile

    PEST Analysis: Italy

    Apr 2021

    Italy’s rankings in key indices are below peers, whilst state finances continue to deteriorate as a result of the Coronavirus (COVID-19) pandemic. Although economic development is likely to be subdued going forward, infrastructure spending could give...

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