Italy

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Italy StatisticsConsumer Lifestyles in ItalyItaly Country BriefingsFuture Demographics: Italy in 2030

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    Strategy Briefing

    Global Economic Forecasts: Q2 2020

    May 2020

    As of May 2020, Euromonitor International has further downgraded the baseline global real GDP growth forecast for 2020 to a range of -4.0% to -1.5. Advanced economies are expected to be the hardest hit in this recession, with their economic activity ...

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    Country Report

    Country Report

    Pet Products in Italy

    May 2020

    “Other” pet products is seeing positive current value growth in 2020, with an acceleration expected over the forecast period. Consumers can choose from an ever wider range of products, from hygiene pants for dogs in season to carriers, bedding, toys ...

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    Country Report

    Country Report

    Cat Food in Italy

    May 2020

    Cat food in Italy continues to see steady current value growth in 2020, with faster increases projected in the forecast period. Growing awareness of product quality remains the key driver of value sales, while the rapid growth of e-commerce has ...

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    Country Report

    Country Report

    Other Pet Food in Italy

    May 2020

    Other pet food continues to register declines in volume and current value sales across categories in 2020, as the appeal of small pets like birds, fish and small mammals diminished. Sales remain negatively impacted by changing lifestyles and family ...

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    Country Report

    Country Report

    Dog Food in Italy

    May 2020

    The growth in sales across dog food categories in 2020 is supported by the rising demand for more natural ingredients and high-protein options. Dog food is seeing healthy growth in current value sales, although volume growth is modest in a mature ...

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    Country Report

    Country Report

    Pet Care in Italy

    May 2020

    Pet care in Italy continues to post positive, steady current value growth in 2020. This is due to the performances of dog and cat food and pet products, as other pet food continues to decline. The cat population is seeing an upturn after a steady ...

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    Country Briefing

    Country Briefing

    Households: Italy

    May 2020

    Italian household disposable income is expected to witness one of the lowest growth rates in Western Europe over 2020-2040, due to the economic slowdown triggered by the COVID-19 pandemic, debt sustainability risks, and low productivity growth. ...

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    Country Report

    Country Report

    Digital Landscape in Italy

    May 2020

    Mobile proximity growth set to grow on the back of Italy’s new cashless legislation introduced at the end of 2019. This was among the government’s key measures to counteract tax evasion and drastically reduce cash transactions across small ...

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    Country Report

    Country Report

    Digital Commerce in Italy

    May 2020

    The smartphone is a convenient device that is likely to be about the customer’s person throughout all the stages of making a purchase. Customers increasingly look for information and influences on social media apps, such as Instagram and Pinterest. ...

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    Country Report

    Country Report

    Digital Consumer in Italy

    May 2020

    Despite something of a delayed start when compared to a number of its Western European counterparts, digital commerce in Italy is now growing rapidly. The curiosity of young people and their willingness to use new technologies is fostering the rise ...

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    Country Briefing

    Country Briefing

    Sustainability: Italy

    May 2020

    Italy ranks rather high in the Global Sustainability Index, with a strong food and agricultural sector and lower pollution compared to regional peers. The country is rich in biodiversity and has strong protective policies. Nevertheless, its main ...

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    Country Profile

    Country Profile

    Italy: Country Profile

    May 2020

    Italy’s economy expects a steep decline in 2020. Italy is struggling to cope with the effects of COVID-19, having had more deaths from the disease than anywhere else in the EU. The daily number of deaths is however, now starting to fall. Domestic ...

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    Strategy Briefing

    Strategy Briefing

    The Impact of Coronavirus on the Global Economy

    May 2020

    The Coronavirus (COVID-19) pandemic is the most severe global crisis since WWII. COVID-19 restrictions have effectively stopped economies around the world, and the global economy is expected to enter a recession in 2020. However, the magnitude of the...

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    Country Report

    Country Report

    Gardening in Italy

    Apr 2020

    Gardening in Italy recorded stable but unremarkable growth in current value terms in 2019, influenced by a number of factors. Almost half of all households in Italy have access to a garden area, and amongst these, most houses with a private garden ...

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    Country Report

    Country Report

    Home and Garden in Italy

    Apr 2020

    Home and garden in Italy experienced stagnation to marginal current value growth across the market in 2019, as an unstable economy and shrinking household sizes forced many local consumers to postpone the purchase of non-essential products, while ...

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    Country Report

    Country Report

    Homewares in Italy

    Apr 2020

    Despite the kitchen remaining an important area within most Italian homes, a lack of time amongst busy urban consumers in addition to an unstable economy, has had a negative impact on demand for homewares, particularly dining, as many consumers use ...

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    Country Report

    Country Report

    Home Improvement in Italy

    Apr 2020

    Many Italians are enthusiastic about attempting to decorate and carry out minor repairs to their homes, taking a more do-it-yourself approach over do-it-for-me, a trend that continued to support the positive performance of home improvement in 2019. ...

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    Country Report

    Country Report

    Home Furnishings in Italy

    Apr 2020

    The kitchen remains the most important room in the house for many Italians, particularly for socialising and entertaining friends, yet the average household size is shrinking; a more stable economy is likely to lead to further investment in kitchen ...

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    Country Report

    Country Report

    Sweet Spreads Packaging in Italy

    Apr 2020

    In honey, the offer of squeezable plastic-based packaging is quite common among the main branded and private label players, including manufacturers of organic honey. Usage by brands like Luna di Miele and Millefiori stimulates interest in such ...

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    Country Report

    Country Report

    Sauces, Dressings and Condiments Packaging in Italy

    Apr 2020

    Glass maintains a strong position across categories, such as pickled products, dips, mayonnaise, ketchup, barbecue sauces and tomato pastes and purées. Glass packaging has been rooted in the Italian cuisine for decades, often associated with natural,...

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