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Italy
Italy StatisticsConsumer Lifestyles in ItalyItaly Country BriefingsFuture Demographics: Italy in 2030
Complete Catalogue
See AllCountry Reports
- 100% Home Delivery/Takeaway in Italy | Apr 2018
- Accounting and Auditing in Italy: ISIC 7412 | Dec 2017
- Accumulators, Primary Cells and Primary Batteries in Italy: ISIC 314 | Dec 2017
- Adult Incontinence in Italy | Apr 2017
- Advertising in Italy: ISIC 743 | Dec 2017
- Agricultural and Forestry Machinery in Italy: ISIC 2921 | Dec 2017
- Agriculture in Italy: ISIC 01 | Dec 2017
- Air Care in Italy | Feb 2018
- Air Transport in Italy: ISIC 62 | Dec 2017
- Air Treatment Products in Italy | Dec 2017
- Aircraft and Spacecraft in Italy: ISIC 353 | Dec 2017
- Airlines in Italy | Sep 2018
- Alcoholic Drinks in Italy | Jun 2018
- Alcoholic Drinks Packaging in Italy | Jul 2018
- Analgesics in Italy | Oct 2018
- Apparel Accessories in Italy | Feb 2018
- Apparel and Footwear in Italy | Feb 2018
- Apparel and Footwear Specialist Retailers in Italy | Jan 2018
- Asian Speciality Drinks in Italy | Feb 2018
- Away-From-Home Tissue and Hygiene in Italy | Apr 2018
- Baby and Child-Specific Products in Italy | May 2018
- Baby Food in Italy | Aug 2017
- Baby Food Packaging in Italy | Feb 2018
- Bags and Luggage in Italy | Jul 2018
- Baked Goods in Italy | Nov 2017
- Bakery in Italy | Jan 2015
- Basic Chemicals in Italy: ISIC 2411 | Dec 2017
- Basic Iron and Steel in Italy: ISIC 271 | Dec 2017
- Basic Precious and Non-ferrous Metals in Italy: ISIC 272 | Jan 2017
- Bath and Shower in Italy | May 2018
- Beauty and Personal Care in Italy | May 2018
- Beauty and Personal Care Packaging in Italy | Jun 2018
- Beer in Italy | Jun 2018
- Better For You Beverages in Italy | Jun 2018
- Better For You Packaged Food in Italy | Jun 2018
- Bleach in Italy | Feb 2018
- Bottled Water in Italy | Feb 2018
- Breakfast Cereals in Italy | Nov 2017
- Business and Management Consultancies in Italy: ISIC 7414 | Dec 2017
- Butter and Margarine in Italy | Aug 2017
- Cafés/Bars in Italy | Apr 2018
- Car Rental (Destination) in Italy | Sep 2018
- Car Rental in Italy | Sep 2017
- Carbonates in Italy | Feb 2018
- Cargo Handling, Warehousing and Travel Agencies in Italy: ISIC 63 | Dec 2017
- Cat Food in Italy | Jun 2018
- Cement, Stone and Ceramic Products in Italy: ISIC 269 | Dec 2017
- Charge Cards in Italy | Oct 2017
- Cheese in Italy | Aug 2017
- Childrenswear in Italy | Feb 2018
- Chocolate Confectionery in Italy | Jul 2017
- Cider/Perry in Italy | Jun 2018
- Cigarettes in Italy | Jul 2018
- Cigars and Cigarillos in Italy | Aug 2016
- Cigars, Cigarillos and Smoking Tobacco in Italy | Jul 2018
- Coffee in Italy | Feb 2018
- Collection and Distribution of Water in Italy: ISIC 41 | Jan 2017
- Colour Cosmetics in Italy | May 2018
- Computer and Related Services in Italy: ISIC 72 | Dec 2017
- Computers and Office Machinery in Italy: ISIC 30 | Dec 2017
- Computers and Peripherals in Italy | Aug 2018
- Concentrates in Italy | Feb 2018
- Confectionery in Italy | Jul 2017
- Confectionery Packaging in Italy | Feb 2018
- Construction in Italy: ISIC 45 | Dec 2017
- Consumer Appliances in Italy | Dec 2017
- Consumer Credit in Italy | Oct 2018
- Consumer Electronics in Italy | Aug 2018
- Consumer Foodservice By Location in Italy | Apr 2018
- Consumer Foodservice in Italy | Apr 2018
- Consumer Health in Italy | Oct 2018
- Consumer Lending in Italy | Oct 2018
- Contact Lenses and Solutions in Italy | Jul 2018
- Contact Lenses in Italy | Jul 2016
- Contract Cleaning in Italy | Aug 2016
- Contract Foodservice in Italy | Aug 2016
- Convenience Stores in Italy | Jan 2018
- Cotton Wool/Buds/Pads in Italy | Apr 2015
- Cough, Cold and Allergy (Hay Fever) Remedies in Italy | Oct 2018
- Credit Cards in Italy | Oct 2017
- Dairy in Italy | Aug 2017
- Dairy Packaging in Italy | Feb 2018
- Debit Cards in Italy | Oct 2017
- Deodorants in Italy | May 2018
- Department Stores in Italy | Jan 2018
- Depilatories in Italy | May 2018
- Dermatologicals in Italy | Oct 2018
- Designer Apparel and Footwear (Ready-To-Wear) in Italy | Feb 2018
- Dietary Supplements in Italy | Oct 2018
- Digestive Remedies in Italy | Oct 2018
- Direct Selling in Italy | Jan 2018
- Discounters in Italy | Jan 2018
- Dishwashers in Italy | Dec 2017
- Dishwashing in Italy | Feb 2018
- Dog and Cat Food Packaging in Italy | Jun 2018
- Dog Food in Italy | Jun 2018
- Drinking Milk Products in Italy | Aug 2017
- Edible Oils in Italy | Nov 2017
- Education in Italy: ISIC 80 | Dec 2017
- Eggs in Italy | Mar 2018
- Electric Motors, Generators and Transformers in Italy: ISIC 311 | Dec 2017
- Electricity Distribution and Control Apparatus in Italy: ISIC 312 | Jan 2017
- Electronic Components, Valves and Tubes in Italy: ISIC 321 | Dec 2017
- Electronics and Appliance Specialist Retailers in Italy | Jan 2018
- Energy Drinks in Italy | Feb 2018
- Engines and Turbines, Except Aircraft, Vehicle and Cycle Engines in Italy: ISIC 2911 | Dec 2017
- Extraction of Crude Petroleum and Natural Gas in Italy: ISIC 11 | Dec 2017
- Eye Care in Italy | Oct 2018
- Eyewear in Italy | Jul 2018
- Fast Food in Italy | Apr 2018
- Fertilisers and Nitrogen Compounds in Italy: ISIC 2412 | Dec 2017
- Financial Cards and Payments in Italy | Oct 2017
- Fine Wines/Champagne and Spirits in Italy | Feb 2018
- Fish and Seafood in Italy | Mar 2018
- Flows in Italy | Sep 2017
- Food and Drink Internet Retailing in Italy | Jan 2018
- Food Preparation Appliances in Italy | Dec 2017
- Footwear in Italy | Feb 2018
- Fortified/Functional Beverages in Italy | Jun 2018
- Fortified/Functional Packaged Food in Italy | Jun 2018
- Fragrances in Italy | May 2018
- Free From in Italy | Jun 2018
- Fresh Food in Italy | Mar 2018
- Fruits in Italy | Mar 2018
- Full-Service Restaurants in Italy | Apr 2018
- Gardening in Italy | May 2018
- Grocery Retailers in Italy | Dec 2016
- Gum in Italy | Jul 2017
- Hair Care in Italy | May 2018
- Hairdressing and Beauty Treatment in Italy: ISIC 9302 | Dec 2017
- Health and Beauty Specialist Retailers in Italy | Jan 2018
- Health and Wellness in Italy | Jun 2018
- Herbal/Traditional Products in Italy | Oct 2018
- Home and Garden in Italy | May 2018
- Home and Garden Specialist Retailers in Italy | Jan 2018
- Home Audio and Cinema in Italy | Aug 2018
- Home Care in Italy | Feb 2018
- Home Care Packaging in Italy | Apr 2018
- Home Furnishings in Italy | May 2018
- Home Improvement in Italy | May 2018
- Home Insecticides in Italy | Feb 2018
- Home Laundry Appliances in Italy | Dec 2017
- Home Video in Italy | Aug 2018
- Homeshopping in Italy | Jan 2018
- Homewares in Italy | May 2018
- Hosiery in Italy | Feb 2018
- Hospitals, Medical and Dental Services in Italy: ISIC 851 | Dec 2017
- Hot Drinks in Italy | Feb 2018
- Hot Drinks Packaging in Italy | Jun 2018
- Household Cleaning and Personal Care Products in Italy: ISIC 2424 | Dec 2017
- Hypermarkets in Italy | Jan 2018
- Ice Cream and Frozen Desserts in Italy | Jul 2017
- Imaging Devices in Italy | Aug 2018
- In-Car Entertainment in Italy | Aug 2018
- Institutional Channels in Italy | Aug 2016
- Insulated Wire and Cable in Italy: ISIC 313 | Dec 2017
- Insurance and Pension Funding in Italy: ISIC 66 | Dec 2017
- Intermediaries in Italy | Sep 2017
- Internet Retailing in Italy | Jan 2018
- Irons in Italy | Jan 2017
- Jeans in Italy | Feb 2018
- Jewellery in Italy | Jul 2018
- Juice in Italy | Feb 2018
- Large Cooking Appliances in Italy | Dec 2017
- Laundry Care in Italy | Feb 2018
- Legal Services in Italy: ISIC 7411 | Dec 2017
- Lodging in Italy | Sep 2018
- Luxury Cars in Italy | Feb 2018
- Luxury Eyewear in Italy | Feb 2018
- Luxury Goods in Italy | Feb 2018
- Luxury Hotels (5-Star Plus) in Italy | Feb 2018
- Luxury Jewellery in Italy | Feb 2018
- Luxury Leather Goods in Italy | Feb 2018
- Luxury Portable Consumer Electronics in Italy | Feb 2018
- Luxury Timepieces in Italy | Feb 2018
- Luxury Writing Instruments and Stationery in Italy | Feb 2018
- Machine Tools in Italy: ISIC 2922 | Dec 2017
- Machinery for Construction, Mining and Quarrying in Italy: ISIC 2924 | Dec 2017
- Machinery for Food, Beverage and Tobacco Processing in Italy: ISIC 2925 | Dec 2017
- Manufacture and Distribution of Gas in Italy: ISIC 402 | Dec 2017
- Mass Beauty and Personal Care in Italy | May 2018
- Meal Replacement in Italy | Jan 2015
- Meat in Italy | Mar 2018
- Medical and Surgical Equipment in Italy: ISIC 3311 | Dec 2017
- Men's Grooming in Italy | May 2018
- Menswear in Italy | Feb 2018
- Microwaves in Italy | Dec 2017
- Mining of Coal and Lignite; Extraction of Peat in Italy: ISIC 10 | Dec 2017
- Mining of Metal Ores in Italy: ISIC 13 | Dec 2017
- Mixed Retailers in Italy | Dec 2016
- Mobile Internet Retailing in Italy | Jan 2018
- Mobile Phones in Italy | Aug 2018
- Mobile Phones, Radio Transmitters and Television Cameras in Italy: ISIC 322 | Dec 2017
- Monetary Intermediation in Italy: ISIC 651 | Dec 2017
- Motor Vehicles, Trailers and Semi-trailers in Italy: ISIC 34 | Dec 2017
- Motorcycles, Bicycles and Other Transport Equipment in Italy: ISIC 359 | Dec 2017
- Nappies/Diapers/Pants in Italy | Apr 2018
- Naturally Healthy Beverages in Italy | Jun 2018
- Naturally Healthy Packaged Food in Italy | Jun 2018
- NRT Smoking Cessation Aids in Italy | Oct 2018
- Nuts in Italy | Mar 2018
- Oils and Fats in Italy | Oct 2015
- Online Travel Sales and Intermediaries in Italy | Sep 2018
- Online Travel Sales To Residents in Italy | Sep 2017
- Oral Care in Italy | May 2018
- Organic Beverages in Italy | Jun 2018
- Organic Packaged Food in Italy | Jun 2018
- Other Business Services in Italy: ISIC 7499 | Jan 2017
- Other Dairy in Italy | Aug 2017
- Other Hot Drinks in Italy | Feb 2018
- Other Pet Food in Italy | Jun 2018
- Packaged Food in Italy | Dec 2017
- Packaging Industry in Italy | Aug 2018
- Paediatric Consumer Health in Italy | Oct 2018
- Paints and Varnishes in Italy: ISIC 2422 | Dec 2017
- Personal Accessories in Italy | Jul 2018
- Personal Care Appliances in Italy | Dec 2017
- Pesticides and Other Agro-chemical Products in Italy: ISIC 2421 | Dec 2017
- Pet Care in Italy | Jun 2018
- Pet Products in Italy | Jun 2018
- Pharmaceuticals in Italy: ISIC 2423 | Dec 2017
- Plastic Products in Italy: ISIC 252 | Dec 2017
- Polishes in Italy | Feb 2018
- Portable Players in Italy | Aug 2018
- Pre-Paid Cards in Italy | Oct 2017
- Premium Beauty and Personal Care in Italy | May 2018
- Processed Fruit and Vegetables in Italy | Nov 2017
- Processed Fruit and Vegetables Packaging in Italy | Feb 2018
- Processed Meat and Seafood in Italy | Nov 2017
- Processed Meat and Seafood Packaging in Italy | Feb 2018
- Production, Collection and Distribution of Electricity in Italy: ISIC 401 | Dec 2017
- Pulp, Paper and Paperboard in Italy: ISIC 2101 | Dec 2017
- Pulses in Italy | Mar 2018
- Pumps, Compressors, Taps and Valves in Italy: ISIC 2912 | Dec 2017
- Quarrying of Stone, Sand and Clay in Italy: ISIC 14 | Dec 2017
- Railway and Tramway Locomotives and Rolling Stock in Italy: ISIC 352 | Jan 2017
- Ready Meals in Italy | Nov 2017
- Real Estate Activities in Italy: ISIC 70 | Dec 2017
- Recruitment Agencies in Italy: ISIC 7491 | Dec 2017
- Refined Petroleum Products in Italy: ISIC 232 | Dec 2017
- Refrigeration Appliances in Italy | Dec 2017
- Research and Development in Italy: ISIC 73 | Dec 2017
- Retail Adult Incontinence in Italy | Apr 2018
- Retail Tissue in Italy | Apr 2018
- Retailing in Italy | Jan 2018
- Rice, Pasta and Noodles in Italy | Nov 2017
- Road Passenger and Freight Transport in Italy: ISIC 602 | Dec 2017
- RTD Coffee in Italy | Feb 2018
- RTD Tea in Italy | Feb 2018
- Rtds/High-Strength Premixes in Italy | Jun 2018
- Rubber Products in Italy: ISIC 251 | Dec 2017
- Rx/Reimbursement Adult Incontinence in Italy | Apr 2018
- Sale, Maintenance and Repair of Motor Vehicles, Retail Sale of Automotive Fuel in Italy: ISIC 50 | Dec 2017
- Sanitary Protection in Italy | Apr 2018
- Sauces, Dressings and Condiments in Italy | Nov 2017
- Sauces, Dressings and Condiments Packaging in Italy | Feb 2018
- Savoury Snacks in Italy | Jul 2017
- Self-Service Cafeterias in Italy | Apr 2018
- Sewage and Sanitation in Italy: ISIC 90 | Jan 2017
- Ships and Boats in Italy: ISIC 351 | Dec 2017
- Skin Care in Italy | May 2018
- Sleep Aids in Italy | Oct 2018
- Small Cooking Appliances in Italy | Dec 2017
- Smokeless Tobacco and Vapour Products in Italy | Jul 2018
- Smoking Tobacco in Italy | Aug 2016
- Soft Drinks in Italy | Feb 2018
- Soft Drinks Packaging in Italy | Jun 2018
- Soup in Italy | Nov 2017
- Spectacles in Italy | Jul 2018
- Spirits in Italy | Jun 2018
- Sports Drinks in Italy | Feb 2018
- Sports Nutrition in Italy | Oct 2018
- Sportswear in Italy | Feb 2018
- Spreads in Italy | Nov 2017
- Starchy Roots in Italy | Mar 2018
- Store Cards in Italy | Oct 2017
- Street Stalls/Kiosks in Italy | Apr 2018
- Sugar and Sweeteners in Italy | Mar 2018
- Sugar Confectionery in Italy | Jul 2017
- Sun Care in Italy | May 2018
- Sunglasses in Italy | Jul 2018
- Super Premium Beauty and Personal Care in Italy | Feb 2018
- Supermarkets in Italy | Jan 2018
- Surface Care in Italy | Feb 2018
- Sweet Biscuits, Snack Bars and Fruit Snacks in Italy | Jul 2017
- Tea in Italy | Feb 2018
- Telecommunications in Italy: ISIC 642 | Dec 2017
- Television and Radio Receivers, Sound and Video Recording Devices in Italy: ISIC 323 | Dec 2017
- Tissue and Hygiene in Italy | Apr 2018
- Tobacco in Italy | Jul 2018
- Tobacco Packaging in Italy | May 2015
- Toilet Care in Italy | Feb 2018
- Tourism Flows in Italy | Sep 2018
- Toys and Games in Italy | Jun 2018
- Traditional Grocery Retailers in Italy | Jan 2018
- Traditional Toys and Games in Italy | Jun 2018
- Transport via Railways in Italy: ISIC 601 | Dec 2017
- Travel in Italy | Sep 2018
- Vacuum Cleaners in Italy | Dec 2017
- Vapour Products in Italy | Aug 2016
- Variety Stores in Italy | Jan 2018
- Vegetables in Italy | Mar 2018
- Vending in Italy | Jan 2018
- Veterinary Services in Italy: ISIC 852 | Dec 2017
- Video Games in Italy | Jun 2018
- Vitamins in Italy | Oct 2018
- Warehouse Clubs in Italy | Jan 2018
- Watches in Italy | Jul 2018
- Water Transport in Italy: ISIC 61 | Dec 2017
- Wearable Electronics in Italy | Aug 2018
- Weight Management and Wellbeing in Italy | Oct 2018
- Wine in Italy | Jun 2018
- Wipes in Italy | Apr 2018
- Womenswear in Italy | Feb 2018
- Wood and Wood Products in Italy: ISIC 20 | Dec 2017
- Wound Care in Italy | Oct 2018
- Writing Instruments in Italy | Jul 2018
- Yoghurt and Sour Milk Products in Italy | Aug 2017
Economies and Consumers
- Business Dynamics: Italy | Jul 2018
- Consumer Lifestyles in Italy | Jul 2018
- Economy, Finance and Trade: Italy | Jul 2018
- Households: Italy | Jul 2018
- Income and Expenditure: Italy | Jul 2017
- Italy in 2030: The Future Demographic | Jan 2018
- Italy: Country Profile | Oct 2018
- Natural Resources: Italy | Oct 2018
- Omnichannel Retailing Habits of the Hyperconnected Consumer | Sep 2015
Strategy Briefing
- Age Blurring: How the Breakdown of Age Boundaries Is Affecting Global Consumer Markets | Apr 2011
- City Travel Briefing: Rome | Oct 2014
- Consumer Lifestyles in Western Europe | Jun 2018
- Consumer Types: Italy | Nov 2017
- Digital Landscape: Finding Growth Opportunities in the Developed World | Mar 2017
- Digital Landscape: Western Europe’s Digital Agenda Incentivises New-Age Technologies | Apr 2017
- E-commerce, the Middle Class Retreat and Generation Rent shape Home Textiles | Jan 2018
- Economic and Business Effects of Ethnic Diversity in Western European Cities | Jul 2017
- Emerging Vs. G7 Cities 2030 | Apr 2018
- Eurozone Economic Outlook: Q3 2018 | Aug 2018
- Financial Cards and Payments in Western Europe | Feb 2018
- Food, Beverages and Tobacco in Western Europe | Jan 2018
- Global Economic Forecasts: Q1 2017 | Feb 2017
- Global Economic Forecasts: Q1 2018 | Feb 2018
- Global Economic Forecasts: Q2 2017 | May 2017
- Global Economic Forecasts: Q2 2018 | May 2018
- Global Economic Forecasts: Q3 2016 | Aug 2016
- Global Economic Forecasts: Q3 2017 | Aug 2017
- Global Economic Forecasts: Q3 2018 | Aug 2018
- Global Economic Forecasts: Q4 2016 | Nov 2016
- Global Economic Forecasts: Q4 2017 | Nov 2017
- Global Vapour Products Regulation | Dec 2017
- How Urban Transport Shapes Consumer Lifestyles | Nov 2016
- Intermediate Goods in Western Europe | Mar 2018
- Internet Retailing in Western Europe | Mar 2018
- Lodging in Western Europe | Mar 2018
- Machinery in Western Europe | Oct 2017
- Menswear in Western Europe | May 2018
- Metal Products in Western Europe | Jul 2018
- Opportunities for Halal Beauty in Western Europe | Jul 2018
- Pharmaceuticals and Medical Equipment in Western Europe | Aug 2018
- Post-Brexit London: 4 EU Cities Vying to Cash in on London’s Financial Services Exodus | Dec 2017
- Renewable Energy Expansion Opportunities for B2B Sectors | Apr 2018
- Rugby Union: A Commercial Analysis of the Six Nations Championship | May 2018
- Sanitary Protection in Western Europe | Jul 2018
- Small Appliances in Western Europe | Mar 2018
- Sportswear in Western Europe | Jun 2018
- Top 10 Basic Chemical Producing Countries | Mar 2018
- Top 10 Countries for Business Services in 2025 | Jan 2018
- Top Countries to Drive Medical Device Manufacturing | Feb 2018
- Transport Equipment in Western Europe | Oct 2017
- Vitamins and Dietary Supplements (VDS) in Western Europe | Jan 2018
- Watches in Western Europe | Apr 2018
- What’s Happening in Tobacco? Q2 2018 | Jun 2018
Country Briefing
Natural Resources: Italy
Oct 2018
Italy’s agricultural sector is trending downwards with unfavourable climatic conditions. In addition, farmers are switching from mass to value-added products. Meanwhile, the country shows there are positive developments in the energy sector, ...
Country Report
Consumer Credit in Italy
Oct 2018
In 2018, consumer credit in Italy benefited from the improved economic climate in the country as well as rising consumer confidence. Outstanding balance is expected to increase further over the forecast period thanks to the ongoing good performance ...
Country Report
Consumer Lending in Italy
Oct 2018
Consumer lending in Italy performed well in 2018, with all categories in consumer credit as well as mortgages/housing posting positive growth. In particular, the solid performance of consumer lending can be attributed to the country’s overall ...
Country Profile
Italy: Country Profile
Oct 2018
Italy’s growth will slow in 2018. Private consumption and inventories continue to support output driven by increasing employment and moderately rising wages, whilst weak investment and exports are a drag on growth. The fragmented political landscape ...
Country Report
Analgesics in Italy
Oct 2018
Analgesics posted modest current value growth in 2018, displaying a slowdown compared to the review period. On the one hand, growth was supported by the increase in stress-related headaches and the trend towards self-medication, leading Italians to ...
Country Report
Cough, Cold and Allergy (Hay Fever) Remedies in Italy
Oct 2018
In 2018, cough, cold and allergy (hay fever) remedies received a boost from the virulent flu season impacting Italy. According to InfluNet, a flu surveillance network coordinated by the National Institute of Health, 2017/2018’s flu season reached its...
Country Report
Dermatologicals in Italy
Oct 2018
In Italy, dermatologicals showed signs of maturity and posted a modest decline in current value sales in 2018. Growth within the largest category of topical antifungals was hindered by its high level of penetration and maturity as well as Italians’ ...
Country Report
Dietary Supplements in Italy
Oct 2018
Dietary supplements benefited from consumers’ increasing concerns about maintaining long-term health. There is a growing health culture in Italy, with consumers believing that following a healthy lifestyle and diet combined with vitamins and dietary ...
Country Report
Digestive Remedies in Italy
Oct 2018
Rising stress levels due to Italians’ hectic lifestyles are leading to a higher number of stress-related issues, such as slow digestion and hyperacidity, a trend which boosted growth within digestive remedies in 2018. According to Assosalute, 90% of ...
Country Report
Eye Care in Italy
Oct 2018
Eye care recorded positive growth in 2018, benefiting from the growing penetration of digital devices, including laptops and smartphones, which are increasing eye irritation among Italians. Digital devices are becoming increasingly popular and ...
Country Report
Herbal/Traditional Products in Italy
Oct 2018
Herbal/traditional products recorded healthy current value growth in 2018, driven by Italians’ increasing interest in alternative medicines, including phytotherapy. Curiosity and trust in alternative healing methods is growing in Italy, with the ...
Country Report
NRT Smoking Cessation Aids in Italy
Oct 2018
In Italy, the number of smokers amounted to 11.7 million in 2017, growing moderately from 2016 because of the increase in the number of female smokers, which reached 4.6 million, while the number of male smokers showed a decrease (National Institute ...
Country Report
Consumer Health in Italy
Oct 2018
Consumer health posted solid current value growth in Italy in 2018, driven by the increasing health-culture focusing on long-term health and prevention, a trend that particularly benefited vitamins and dietary supplements and herbal/traditional ...
Country Report
Paediatric Consumer Health in Italy
Oct 2018
Paediatric consumer health’s growth was curbed by the falling numbers of births in Italy in 2018. The all-time low birth rates recorded in 2016 and 2017 is leading to an increasingly older population, with fewer children, the direct consumer base of ...
Country Report
Sleep Aids in Italy
Oct 2018
Growth of sleep aids was driven by the increasing number of Italians affected by sleep disorders in 2018. Some 10 million Italians suffer from chronic insomnia, while nearly 30 million suffer from acute or transitory insomnia according to EuroDap, ...
Country Report
Sports Nutrition in Italy
Oct 2018
Sports nutrition recorded solid growth in 2018, continuing to benefit from increasing penetration among Italians beyond the niche of bodybuilders and athletes, as well as sports practitioners. This is in addition to the mounting expansion of internet...
Country Report
Vitamins in Italy
Oct 2018
Vitamins recorded robust growth in 2018, benefiting from Italians’ increasing attention to maintaining long-term health. Italians believe that having a healthy lifestyle and diet combined with consuming vitamins and dietary supplements can be ...
Country Report
Weight Management and Wellbeing in Italy
Oct 2018
Concerns about the health impact of excess weight continued to rise in Italy. Weight issues affect nearly 46% of Italians overall, with 36% of people being deemed overweight and 10% suffering from obesity, according to The National Observatory on ...
Country Report
Wound Care in Italy
Oct 2018
An increasingly polarised demand for either speciality or low-cost products continued to impact wound care in Italy. This trend resulted in modest current value growth in 2018, with sales being boosted by premium wound care with higher unit prices, ...
Country Report
Car Rental (Destination) in Italy
Sep 2018
Car rental performed well in 2018 both in terms of business as well as leisure car rental. Leisure car rental performed better than business and gave an extra boost to the overall category. Lower costs, promotions and availability were key drivers, ...
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