Italy

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Italy StatisticsConsumer Lifestyles in ItalyItaly Country BriefingsFuture Demographics: Italy in 2030

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    Strategy Briefing

    Strategy Briefing

    Global Economic Forecasts: Q1 2021

    Mar 2021

    The global recession of 2020 was milder than expected with global real GDP in 2020 contracting by 3.6%. The global economic outlook has substantially improved since the end of 2020. Global real GDP growth in 2021 is expected to be 5.3%. The global ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Italy

    Mar 2021

    The COVID-19 pandemic hit Italy’s economy hard, sending GDP down by double digits in 2020. Italy adopted numerous counter-pandemic measures, such as quarantine and financial support for those affected. However, the actions came at a price of slowing ...

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    Country Report

    Country Report

    Warehouse Clubs in Italy

    Feb 2021

    Retailers in warehouse clubs did not record a significant presence in Italy in 2020 and are not expected to do so within the forecast period....

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    Country Report

    Country Report

    Electronics and Appliance Specialist Retailers in Italy

    Feb 2021

    During the COVID-19 pandemic in 2020, companies in electronics and appliance specialist retailers have been analysing their business concepts in terms of how their retail strategies can be adapted to the so-called ‘new normal’ of life under COVID-19 ...

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    Country Report

    Country Report

    Homeshopping in Italy

    Feb 2021

    Homeshopping recorded a considerable decline in sales in 2020 during the COVID-19 pandemic, which reflects not only the upheaval of the pandemic, but also a general declining interest in the category by consumers in Italy. This is primarily due to ...

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    Country Report

    Country Report

    Retailing in Italy

    Feb 2021

    Many categories in retailing in Italy suffered greatly in 2020 due to the widespread and severe negative impact of the COVID-19 pandemic. In fact, aside from e-commerce, mobile e-commerce and food and drink e-commerce, which performed well as a ...

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    Country Report

    Country Report

    Apparel and Footwear Specialist Retailers in Italy

    Feb 2021

    The COVID-19 pandemic had a negative impact on sales in apparel and footwear specialist retailers in 2020. During the strict national lockdown, non-essential retail outlets were closed, and companies suffered considerable losses during these periods....

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    Country Report

    Country Report

    Variety Stores in Italy

    Feb 2021

    Variety stores was hit hard by the COVID-19 pandemic as the health crisis and its economic ramifications prompted consumers in Italy to cut their spending. The Two month initial lockdown period following the outbreak of COVID-19 in Italy in March ...

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    Country Report

    Country Report

    Convenience Stores in Italy

    Feb 2021

    Convenience stores was one of the beneficiaries of the COVID-19 pandemic as a result of the increased demand for retail during the global pandemic as Italian consumers spent more time at home and faced an uncertain future. Despite the sharp increase ...

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    Country Report

    Country Report

    Hypermarkets in Italy

    Feb 2021

    Hypermarkets continued to suffer declining retail current value sales in 2020, as the COVID-19 pandemic intensified the downwards trend established in the review period. The large-scale shopping environment of hypermarkets is gradually losing its ...

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    Country Report

    Country Report

    Department Stores in Italy

    Feb 2021

    Department stores in Italy have been strongly negatively affected by the COVID-19 pandemic in 2020. During the pandemic, even when department stores were permitted open in 2020, consumers preferred to visit smaller retail outlets or independent ...

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    Country Report

    Country Report

    Mobile E-Commerce in Italy

    Feb 2021

    During the COVID-19 pandemic in 2020, consumers in Italy faced long periods of national lockdown restrictions and high rates of COVID-19 infection. These periods of national lockdown led to a widespread shift in consumers’ shopping habits as well as ...

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    Country Report

    Country Report

    Discounters in Italy

    Feb 2021

    Discounters performed well in 2020, recording a relatively sharp uptick in retail current value sales during the COVID-19 pandemic. The success of discounters during the pandemic was down to the greater demand for essential products as foodservice ...

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    Country Report

    Country Report

    Supermarkets in Italy

    Feb 2021

    Supermarkets performed well in 2020, recording a sharp increase in retail current value sales during the upheaval of the COVID-19 pandemic. In fact, it is believed that the COVID-19 pandemic actually spurred a surge in demand for products sold in ...

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    Country Report

    Country Report

    Direct Selling in Italy

    Feb 2021

    During the national lockdown period from March 2020, following the initial outbreak of COVID-19 in Italy, physical interactions between sellers and buyers were forbidden. This led to a sharp decline in direct selling as this form of retailing relies ...

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    Country Report

    Country Report

    Food and Drink E-Commerce in Italy

    Feb 2021

    In 2020, driven primarily by the conditions of the COVID-19 pandemic and associated national lockdown measures, food and drink e-commerce recorded the most dramatic rise in demand in Italian retail. As Italian consumers were forced to stay at home ...

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    Country Report

    Country Report

    Health and Beauty Specialist Retailers in Italy

    Feb 2021

    Health and beauty specialist retailers performed better than many other non-grocery specialists in 2020 during the COVID-19 pandemic due to the focus on health and wellbeing that the global health crisis prompted. As consumers prioritised purchases ...

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    Country Report

    Country Report

    E-Commerce in Italy

    Feb 2021

    E-commerce benefited strongly from the COVID-19 pandemic in 2020 as, during the national lockdown period, consumers were forced to stay at home as consumers faced strict lockdown measures and regulations. At the same time, many non-essential retail ...

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    Country Report

    Country Report

    Home and Garden Specialist Retailers in Italy

    Feb 2021

    Home and garden specialist retailers performed better than many other categories in Italian retail in 2020 during the COVID-19 pandemic. Despite the upheaval of the national health crisis, consumers in Italy had much more time at home in 2020 due to ...

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    Country Report

    Country Report

    Traditional Grocery Retailers in Italy

    Feb 2021

    Over the review period, traditional grocery retailers recorded an inconsistent performance but, overall, the category lost ground. In 2020, however, the traditional grocery retailers category was positively impacted by the COVID-19 pandemic. During ...

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