Italy

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Tea in Italy

Jan 2022

The Coronavirus (COVID-19) pandemic had a big impact on tea in Italy in 2020. As lockdowns and home seclusion led to stockpiling and panic buying, the whole tea category received a boost in retail volume and current value sales. The extent of the…

USD 1,195
Country Report

Other Hot Drinks in Italy

Jan 2022

The Coronavirus (COVID-19) pandemic had only a small positive impact on other hot drinks in Italy in 2020. In an already declining category, retail volume sales decreased slightly slower than in 2019, while retail current value sales rose only…

USD 1,195
Country Report

Hot Drinks in Italy

Jan 2022

The Coronavirus (COVID-19) pandemic and the related restrictions to stem the tide of the virus have had a very strong impact on coffee and tea in Italy. Overall, at-home consumption, given the restrictions on out-of-home activities, took the form of…

USD 2,450
Country Report

Coffee in Italy

Jan 2022

The lingering threat of Coronavirus (COVID-19) continued to influence work, school and social and leisure patterns in Italy in 2021. This informed the ongoing need and desire to replicate the bar coffee drinking experience in the home. Therefore,…

USD 1,195
Country Briefing

Business Dynamics: Italy

Jan 2022

Heavy tax burden, persisting bureaucracy hurdles and struggles with government finances place Italy among the worst performers in Western Europe in the Economic Freedom ranking. The business environment is also clouded by cumbersome regulatory…

USD 250
Cities

Rome in Italy

Jan 2022

The Rome in Italy report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

USD 725
Cities

Naples in Italy

Jan 2022

The Naples in Italy report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

USD 725
Cities

Milan in Italy

Jan 2022

The Milan in Italy report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

USD 725
Strategy Briefing

Global Recovery Tracker: Q4 2021

Jan 2022

As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased uncertainty and weakened the momentum of the global recovery. This series of quarterly reports…

USD 1,325
Country Report

Sports Drinks in Italy

Dec 2021

Having seen only marginal growth in off-trade volume and current value sales in 2019, sports drinks experienced a slump in 2020, due to the conditions of the Coronavirus (COVID-19) pandemic, especially lockdowns and other movement restrictions,…

USD 1,195
Country Report

Soft Drinks in Italy

Dec 2021

The demand for soft drinks continued to be impacted by Coronavirus (COVID-19) in 2021. Overall, the industry (foodservice and retailing combined) is set to rebound from strong declines in total volume and current value sales in 2020 to post healthy…

USD 2,450
Country Report

RTD Tea in Italy

Dec 2021

Before the Coronavirus (COVID-19) pandemic, RTD tea was among the fastest-growing categories in soft drinks in Italy. The exigencies of the pandemic, however, with restrictions on consumer movement and home seclusions, as well as remote working and…

USD 1,195
Country Report

RTD Coffee in Italy

Dec 2021

RTD coffee remained a rather niche category in 2021. RTD coffee was harmed by the Coronavirus (COVID-19) pandemic, especially in 2020, as restrictions to consumer movement resulted in a contraction in demand for products designed for on-the-go…

USD 1,195
Country Report

Juice in Italy

Dec 2021

Following two years of significant negative growth in juice, retail volume sales saw a marginal increase in 2020, while retail current value sales dropped only marginally. The slightly positive performance for juice in 2020 was driven by channel…

USD 1,195
Country Report

Energy Drinks in Italy

Dec 2021

Amid innovation and strong marketing support from the owners of Red Bull and Monster, already strongly performing energy drinks witnessed a spike in retail volume and current sales growth in 2020. However, this was significantly informed by an…

USD 1,195
Country Report

Concentrates in Italy

Dec 2021

Powder concentrates recorded positive growth in retail volume and current value sales terms in 2020. The category benefited from the economic recession in the wake of Coronavirus (COVID-19) as powder concentrates are regarded as good value for money…

USD 1,195
Country Report

Carbonates in Italy

Dec 2021

The exigencies of the Coronavirus (COVID-19) pandemic saw the introduction of measures to stem the spread of the virus, such as lockdown and home seclusion, travel restrictions, remote working and distance learning and few social occasions outside…

USD 1,195
Country Report

Bottled Water in Italy

Dec 2021

Bottled water in Italy is a highly mature category. The effects of the Coronavirus (COVID-19) pandemic were only mildly positive when it came to off-trade sales. In the context of the pandemic, most notably with regard to movement restrictions,…

USD 1,195
Country Report

Vacuum Cleaners in Italy

Dec 2021

Sales of cleaning products, including vacuum cleaners, have seen a significant spike in sales since the start of the COVID-19 crisis. Consumers have made intensive use of vacuum cleaners to sanitise and to keep their homes clean and with improved…

USD 1,195
Country Report

Small Cooking Appliances in Italy

Dec 2021

As a result of the COVID-19 pandemic, many Italian consumers reduced their purchases of many aspirational products and instead refocused their spending on food and cooking. This trend supported sales of lower-priced small cooking appliances that…

USD 1,195
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