Italy

Packaged flat bread remained the strongest performer in baked goods in Italy in 2022 in current value terms. This type of product became more appealing during the COVID-19 crisis, partly due to the fact that it was seen as more hygienic than…

Personal accessories registered double-digit growth in current value terms in 2022, with sales edging towards pre-pandemic levels. This positive performance was attributable to a return to pre-pandemic lifestyles, following the success of the…

Demand for bottled water in Italy is already quite saturated, with per-capita consumption in the country amongst the highest in the world. Italians generally perceive drinking bottled water as a key way to stay hydrated, especially during warm summer…

During 2021, the growth of the home video category was significant thanks to major sports event on one side, and, more prominently, thanks to the Italian Government’s financial support for those purchasing TVs and decoders for the upcoming switch-off…

After seeing a significant current value decline due to COVID-19 in 2020, designer apparel and footwear saw a strong rebound in 2021. Growth is set to continue in 2022, with a double-digit increase, although sales are still expected to remain below…

Gum was one of the snacks categories most heavily impacted by the outbreak of Coronavirus (COVID-19) in 2020. Lockdowns and home seclusion discouraged gum sales due to reduced workplace, school and social consumption occasions. This, consequently,…

Chocolate confectionery is expected to see positive retail current value and volume growth in 2022, as the impact of Coronavirus (COVID-19) lessens and life returns towards pre-pandemic norms. However, the pace of progress is set to be limited, as…

Italy started 2021 with stringent Coronavirus (COVID-19) regulations due to a second wave of infections. Aside from face covering and social distancing regulations, the government rolled-out a national curfew, limiting the circulation of all citizens…

Supermarkets registered strong retail current value growth in 2020, as the format derived benefits from the upheaval of Coronavirus (COVID-19). The pandemic created a surge in demand for products in supermarkets with the first national lockdown…

After the height of the Coronavirus (COVID-19) outbreaks in Italy in 2020 and the first half of 2021, when cleaning regimes were prioritising hygiene and sanitisation, helping to drive home care sales, particularly in areas like bleach and surface…

After a year, in 2020, in which dishwashing sales saw a real spike in demand, with consumers spending extended periods in home seclusion, with the country’s vaccination programme rolling out in 2021, Italian consumers have been determined to support…

Total consumption of fruits suffered limited losses in 2020 as the consumer shift from the foodservice channel to retail did not allow total fruit volumes to grow positively. The story in 2021 reversed with retail experiencing a small contraction…

Charge cards registered a strong performance in 2022, with an increase in the number of cards in circulation, together with a rise in the number and value of transactions. At the same time, the average amount per transaction declined, as charge cards…

A dip in sustainability awareness amongst Italian consumers could indicate focus on other concerns, such as the cost of living. The ability to recycle products is an important attribute that Italians look for when making product choices, which helps…

Amid significant price hikes, due mainly to global inflationary pressures, demand for carbonates in the off-trade channel fell overall in 2022. Carbonates is a category that is vulnerable to fluctuations in the economy, as these products are deemed…

Consumer health is expected to record steady single-digit growth in current value terms in 2022, continuing the positive trend recorded in 2021. Most categories are set to see a full recovery from the negative impact of the COVID-19 crisis and sales…

Overall inbound arrivals and outbound departures are both seeing huge growth surges in Italy in 2022 but are not yet recovered to pre-pandemic levels. Within this, the pattern is the same for business, MICE and leisure inbound and outbound. Domestic…

Travel intermediaries and direct suppliers are both rising in 2022, online and offline and in business and leisure, though have not yet reached pre-pandemic levels of value sales. Italy is seeing growth in new intermediaries aiming to boost the sale…

Mobile phones have taken on an ever more central role in consumers’ daily lives, with the functionality of smartphones extending across multiple activities, including networking, gaming, making payments, online shopping, and taking pictures and…

During the summer months, online searches for action cams are significantly higher than in other months. This was especially the case in 2021, when consumers were finally allowed to go out again after long periods of home seclusion and wanted to…