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Italy

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Home Video in Italy

Jul 2023

In recent years, there has been a growing focus on the importance of the quality and duration of sleep for people’s health and wellbeing, which has been reflected in popular books and the mainstream media. Research has included studies that have…

USD 990
Country Report

Gum in Italy

Jun 2023

Gum is set to continue to see retail volume growth over 2023, albeit solely due to chewing gum and at a slower rate than in 2022. As a result, retail volume sales are set to remain below the 2019 re-pandemic level at the end of the review period.…

USD 1,195
Country Report

Chocolate Confectionery in Italy

Jun 2023

Over 2022, a number of categories of chocolate confectionery declined in retail volume sales terms. However, some registered growth: chocolate pouches and bags, seasonal chocolate and chocolate with toys. The return to pre-Coronavirus (COVID-19)…

USD 1,195
Country Report

Alcoholic Drinks in Italy

Jun 2023

Sales of alcoholic drinks plummeted through the on-trade in 2020 following the outbreak of COVID-19. However, after further disruption in the early part of the year, the reopening of foodservice outlets at the end of April set the path to an…

USD 2,450
Country Report

Supermarkets in Italy

Mar 2023

Supermarkets remains a larger modern grocery format in Italy, and like hypermarkets, some consumers moved towards smaller formats of retailers during the pandemic as they prioritised price and convenience. Many local consumers found smaller outlets…

USD 1,195
Country Report

Home Care in Italy

Jan 2023

Demand for home care products continued to fall in 2022, following a return to pre-pandemic cleaning and sanitisation regimes, which were less rigorous than during the height of the COVID-19 outbreaks in 2020 and the first half of 2021. Overall,…

USD 2,750
Country Report

Dishwashing in Italy

Jan 2023

Consumers continued to make less use of their dishwashers in 2022, given that they spent an increasing amount of time outside the home. During the COVID-19 pandemic, extended periods of home seclusion, enforced by lockdown restrictions, meant that…

USD 1,195
Country Report

Packaging Industry in Italy

Jan 2023

When the COVID-19 pandemic arrived in Italy in 2020, it brought about radical shifts in consumer behaviour and forced manufacturers to respond to these changes. In 2021, particularly in the second half of the year, as the success of Italy’s…

USD 2,450
Country Report

Consumer Health in Italy

Sep 2023

Consumer health is set to record moderate single-digit growth in current value terms in 2023. With the pandemic officially over, according to the World Health Organisation (WHO), Italians are keen to get back to their pre-COVID-19 lifestyles and this…

USD 2,750
Country Report

Tourism Flows in Italy

Sep 2023

Tourism flows in Italy have performed very well in 2023 with figures expected to come close to pre-pandemic levels in terms of number of trips. The Easter weekend contributed to the recovery of tourism in Italy, with domestic and foreign tourists…

USD 1,195
Country Report

Booking in Italy

Sep 2023

Travel intermediaries and direct suppliers are both seeing strong growth in current value terms in 2023, with strong sales seen through online and offline and in business and leisure. As a result, booking sales are set to see a full return to…

USD 1,195
Country Report

Mobile Phones in Italy

Jul 2023

Sales of smartphones have been trending down in volume terms in recent years, as consumers perceive that the latest versions do not incorporate sufficient new and compelling technology to justify the expense of a new product. Lack of inventory due to…

USD 990
Country Report

Imaging Devices in Italy

Jul 2023

The COVID-19 crisis and the significantly increased amount of time that Italians were forced to spend at home considerably bolstered consumers’ digital engagement. People turned to digital devices for work, study, shopping, entertainment and…

USD 990
Country Report

Tobacco in Italy

Jun 2023

Cigarettes consumption continued to decline in 2022, although at a slower rate than seen in pre-pandemic years. Indeed, the effects of the COVID-19 pandemic (stress, anxiety) were still being felt, further compounded by global inflationary pressures…

USD 2,450
Country Report

Cigarettes in Italy

Jun 2023

Cigarettes saw a slightly stronger volume decline in 2022 than witnessed in 2021, as the era of the COVID-19 pandemic has come to an end and consumers have returned to their out-of-home lifestyles. This decline is to be expected, as the circumstances…

USD 1,195
Country Report

Skin Care in Italy

May 2023

Skin care delivered mid-single-digit growth in 2022, showing a slower rate of growth than that seen in the previous year – which, however, represented a recovery from the decline seen in 2020 and allowed value sales to return to pre-pandemic levels.…

USD 1,195
Country Report

Sportswear in Italy

Jan 2023

All areas of sportswear posted double-digit retail volume and current value sales growth in 2021, following double-digit declines in 2020 due to the exigencies of the COVID-19 pandemic. The category rebounded after contracting for the first time…

USD 1,195
Country Report

Menswear in Italy

Jan 2023

Menswear showed strong double-digit growth in value terms in 2022 and convincing positive growth in terms of value sales. The category had suffered deep declines during the pandemic as demand slumped throughout lockdowns and home seclusion, with…

USD 1,195
Country Report

Footwear in Italy

Jan 2023

Footwear’s double-digit growth in retail volume and current value terms in 2021 signalled a recovery from the sharp declines recorded in 2020 due to the pandemic. The slump in demand for footwear was mainly informed by lockdown and home seclusion…

USD 1,195
Country Report

Analgesics in Italy

Sep 2023

Analgesics is expected to see a single-digit growth in current value terms in 2023. Sales are benefiting from the stable demand for analgesics and unit price increases linked to rising price lists as a result of the higher cost of production faced by…

USD 1,195
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