Italy

Wound care is set to see strong value growth in 2021. The category experienced decline in the previous year as the COVID-19 pandemic and lockdown led consumers to remain at home and significantly reduce their physical activity. This had a…

Weight management and wellbeing is expected to register a positive performance in 2021 following a marked decline in sales in the previous year. In 2020, the category suffered from the fact that the COVID-19 crisis encouraged Italian consumers to…

The vitamins category is expected to see a slight decline in value sales in 2021, having seen double-digit growth in the previous year linked to the strong demand for vitamins thought to boost the working of the immune system. In addition, demand was…

Sports nutrition is expected to see a rebound in 2021 after registering decline in the previous year when the COVID-19 pandemic led to the closures of gyms and sports centres and more general restrictions on physical activity overall, which…

Demand for sleep aids boomed in 2020, with the category recording an outstanding performance of double-digit value growth. Sleep aids’ dynamic performance was driven by the marked rise in the incidence of sleep problems linked to the pandemic, as…

Sales of paediatric consumer health are expected to continue to suffer from the significant decline in paediatric cough/cold remedies in 2021. Demand for paediatric cough/cold remedies will continue to be dampened by the reduced circulation of cold…

NRT smoking cessation aids is expected to register declining value sales in 2021 as it continues to suffer from competition from e-cigarettes and heated tobacco products (HTP). Initially, the number of smokers of traditional cigarettes fell during…

Herbal/traditional products is expected to register modest value growth in 2021. Growth will be underpinned by the positive performance of herbal/traditional vitamins and dietary supplements, which is set to benefit particularly strongly from the…

Eye care is set to record value growth in 2021, with the category’s expansion continuing to be driven by the performance of standard eye care. Standard eye care is benefiting from Italians’ growing demand for products capable of soothing eye fatigue…

Digestive remedies is expected to show stronger growth in 2021 than in the previous year thanks to the strong rebound of antacids, the most important category in terms of value sales. As the immediate threat from COVID-19 is perceived to wane,…

Dietary supplements is expected to see healthy value growth in 2021 after experiencing a flat performance in the previous year. The improved results expected in 2021 are more in line with dietary supplements’ performance during the review period and…

Dermatologicals is expected to see a slightly improved performance in 2021, with most categories recording value growth. The impact of the COVID-19 pandemic on dermatologicals was mild in 2020, especially when compared with other OTC categories such…

Sales of cough, cold and allergy (hay fever) remedies are expected to continue to decline significantly in 2021, with a double-digit fall in both current and constant value terms. The demand for cough, cold and allergy (hay fever) remedies is…

Consumer health is expected to record a flat performance in Italy in 2021, only partially recovering after the single-digit decline recorded in 2020. This is because many categories have continued to be negatively impacted by the COVID-19 crisis…

Analgesics is set to see value sales continue to decline in 2021 due to the sluggish performance of adult acetaminophen and adult aspirin. These analgesics are the most popular antipyretics in Italy. Their demand continued to suffer in 2021 due to…

COVID-19 has led to heightened consumer interest in health and wellness, particularly as being overweight is a significant risk factor for developing complications if one contracts the virus. This is fuelling the interest of Italians in devices that…

Wireless speakers will continue to exhibit strong growth in retail current value sales during 2021, with some of this growth coming at the expense of portable media players – retail current value sales of which are in steep decline. Smartphones and…

Retail current value sales of mobile phones will expand for the first time in three years during 2021, buoyed by economic stabilisation, which will boost consumer confidence, with smartphones continuing to cannibalise feature phones at a rapid rate.…

While retail current value sales of in-car entertainment will continue to decline during 2021, they will do so at a much more modest rate than in 2020. During 2020, COVID-19 restrictions meant that local consumers were spending much more time at home…

Measures to prevent the spread of COVID-19 had a marked negative impact on retail current value and volume sales of imaging devices during 2020. The leisure industry ground to a virtual halt, with people initially prohibited from leaving their homes…