Italy

Consumption of vegetables in Italy is performing well showing constant growth in recent years and estimated to keep growing over the forecast period. Similar to fruits, consumers are willing to increase their consumption of products found in this ...

Nuts is performing well overall, registering the strongest total volume growth among all the fresh food categories in 2019. The positive performance can be attributed to the increasing consumer awareness of the importance and benefits of consuming ...

Despite the negative consumer sentiment towards traditional caged eggs due to the increasing focus on animal welfare, eggs recorded volume sales growth in 2019 driven by the positive performance of two segments: free range and organic. Growing ...

The overall consumption of fresh food in Italy is boosted by the healthy eating trend spreading among Italian consumers in recent years. Consumers are increasingly focused on leading a healthy lifestyle, and this is reflected on the choice of ...

After negative performance in previous years, the recovery of meat started in 2017 and continued in 2018 and was further confirmed in 2019. There are different factors behind this recovery, the most important being the following: public opinion ...

Consumption of pulses in Italy keeps growing in line with the historic trend. On the one hand, pulses are part of the Italian diet according to tradition, and today are gaining even more importance due to the current shift from animal protein to ...

The decline of sugar started in 2018 after the boom in brown sugar came to an end and is driving towards a slightly stronger decline for the overall category in 2019. Consumers are increasingly more aware of the risks related to the over-consumption ...

Although potatoes still represent the biggest and most popular product among starchy roots in Italy, sweet potatoes and other roots, despite being niche by comparison, show faster and more significant growth in 2019. Starchy root products ...

In 2019, fish and seafood continued taking advantage of the very positive consumer and media perception of such products being a healthy and natural source of protein, and of the alignment between consumer demand and the industry’s offer. This ...

Awareness of the importance of having a high fruit intake is rising, and this is driving sales volume growth which is expected to last over the forecast period. However, despite these factors leading to growth for both fruits and vegetables, other ...

Home care experienced a mixed performance in Italy in 2019, due to the maturity of several larger categories. Laundry care, dishwashing and surface care all continued to record low declines in demand overall, as consumers increasingly searched for ...

Toilet care recorded stable demand in 2019 and continued to be dominated by toilet liquids/foam due to their affordability. Bathrooms and toilets, along with kitchens, are extremely important rooms for Italians to keep meticulously clean and ...

Laundry care in Italy continued to be dominated in retail volume terms by concentrated liquid detergents and liquid fabric softeners, with the latter experiencing stable demand as Italians aimed to increase the quality and results of their laundry. ...

Demand for surface care continued to gradually decline in Italy in 2019, influenced by the largest category of multi-purpose cleaners, which experienced some stagnation due to maturity. However, it remains popular amongst many local consumers as they...

Air care experienced a mixed performance in 2019, with overall ongoing low declining demand heavily influenced by the largest volume category of other air care, which is dominated by sales of carpet fresheners. As Italians continue to modernise and ...

Demand for automatic dishwashing, specifically liquid and tablet formats, continued to increase in Italy in 2019, in line with the increasing penetration of dishwashers in the country, as busy urban consumers looked to more convenient solutions to ...

Bleach continued to record stable demand in 2019, supported by older generations which traditionally perceive bleach as an effective way of sanitising their homes and using with their laundry wash for whitening or stain removal, despite the perceived...

Polishes continued to suffer from declining demand in 2019, as the changing lifestyles and priorities of Italian consumers means that they are dedicating less time to deep-cleaning routines in their homes due to lack of time and inclination. ...

Home insecticides continued to record stable demand in Italy in 2019, driven by positive performances by the largest volume categories of spray/aerosol insecticides and other home insecticides, which along with insecticide coils, are the most ...

NH bottled water is a saturated category in Italy. Per capita consumption has reached its limit, and it is becoming more difficult for manufacturers to attract new consumers. In 2019, retail current value growth was mostly driven by volume growth in ...