Italy

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Italy StatisticsConsumer Lifestyles in ItalyItaly Country BriefingsFuture Demographics: Italy in 2030

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    Apparel and Footwear Specialist Retailers in Italy

    Jan 2019

    Major tourist cities in Italy are driving sales of apparel and footwear specialist retailers. Venice, Naples, Turin, Milan and Florence all witnessed growth in value sales, a high share of which was paid via credit card by non-resident individuals. ...

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    Convenience Stores in Italy

    Jan 2019

    Larger operators continued to reorganise their convenience stores, with the aim of creating a more strategic map of locations. Smaller and more remote stores are being replaced with urban stores with an upgraded offer of products that focus mainly on...

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    Department Stores in Italy

    Jan 2019

    Local consumers like to visit department stores where they can find various designer brands under the same roof, or because some feel intimidated by entering a designer flagship store. Although already repositioning the offer towards premium and ...

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    Direct Selling in Italy

    Jan 2019

    At the base of direct selling’s success in Italy is the fact that consumers perceive successful brands as those that provide items that they cannot find elsewhere. With the advent of internet retailing and the wider visibility of products that this ...

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    Discounters in Italy

    Jan 2019

    After several years of planning and announcing its Italian entrance, during 2018 Aldi finally opened its first store in the country, followed by a series of other grand openings in its Northern Italy locations. Discounters prospered in Italy due to ...

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    Electronics and Appliance Specialist Retailers in Italy

    Jan 2019

    Towards the end of the review period, electronics and appliance specialist retailers has steadily extended its product range to include books and gift boxes, aimed at becoming the go-to destination for all target customers including children. In ...

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    Food and Drink Internet Retailing in Italy

    Jan 2019

    It is unsurprising that internet retailing in Italy lags behind compared to other European countries, and this is even more the case for food and drink. The large presence of physical stores, combined with the limited online offer, played a negative ...

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    Health and Beauty Specialist Retailers in Italy

    Jan 2019

    Following pressure by the Italian Competition Authority, in August 2017 the Italian Government approved the Law n. 2085-B, aimed at enhancing competition amongst pharmacies. According to the new law, joint stock companies are allowed to own ...

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    Home and Garden Specialist Retailers in Italy

    Jan 2019

    In 2018, the positive effects of the “furniture bonus” that drove sales growth towards the end of the review period has slowly decreased due to bonus rules becoming increasingly restrictive. In the same year, a new “Green bonus” was launched to boost...

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    Homeshopping in Italy

    Jan 2019

    The penetration of internet retailing remains low in Italy compared to other Western European countries, given that some areas of the country lack a high-speed connection. While for non-grocery shopping, consumers are becoming increasingly acquainted...

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    Hypermarkets in Italy

    Jan 2019

    Italian consumers no longer appear enthusiastic about combing large aisles of products in hypermarkets. They appreciate the lower retail prices they pay at hypermarkets compared to other formats; however, the large amount of time that is needed to ...

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    Internet Retailing in Italy

    Jan 2019

    The penetration of internet retailing in Italy has proved slower than in other developed countries, with local retailing remaining firmly in the hands of physical stores and operators. Being over-exposed in the physical channel, retailers had lower ...

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    Mobile Internet Retailing in Italy

    Jan 2019

    As the rest of Europe and the world acknowledge that 4G will soon be saturated by the large amount of data that is already online, an urgent need to accelerate the development of 5G is arising. Unfortunately, Italy was still testing 5G in 2018 in a ...

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    Retailing in Italy

    Jan 2019

    In 2018, Italians’ consumer confidence was negatively affected by political instability. The newly-elected government from March did not convince the EU about the feasibility of the measures that it would be willing to undertake to promote employment...

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    Supermarkets in Italy

    Jan 2019

    To compete against discounters and growth of non-store retailers, operators of supermarkets are attempting to improve the shopping experience for their customers. This entails an upgraded shopping experience that includes a larger offer of fresh ...

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    Traditional Grocery Retailers in Italy

    Jan 2019

    Sales of premium groceries are increasing in Italy across all channels. As they buy fewer products, consumers are keen to spend more on local goods, which are guaranteed by certain quality stamps. Likewise, Italians attribute high importance to ...

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    Variety Stores in Italy

    Jan 2019

    Italians are conscious about where they spend their money, and are embracing a less consumerist approach by avoiding all unnecessary products; waste is considered immoral and unethical. For this reason, they prefer to purchase items that last for ...

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    Vending in Italy

    Jan 2019

    Over the forecast period, Italian consumers have been trending towards healthier yet appetising food. Given the fact that vending is used by customers mainly for an emergency snack, or for a snack to go, distributors have been working at creating a ...

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    Warehouse Clubs in Italy

    Jan 2019

    There were no warehouse clubs present in Italy at the end of the review period, nor is there any data to suggest its entry over the forecast period....

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    Country Profile

    Country Profile

    Italy: Country Profile

    Jan 2019

    Italy’s growth will slow in 2018. Private consumption and inventories continue to support output driven by increasing employment and moderately rising wages, whilst weak investment and exports are a drag on growth. The fragmented political landscape ...

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