Italy

Supermarkets registered strong retail current value growth in 2020, as the format derived benefits from the upheaval of Coronavirus (COVID-19). The pandemic created a surge in demand for products in supermarkets with the first national lockdown…

After the height of the Coronavirus (COVID-19) outbreaks in Italy in 2020 and the first half of 2021, when cleaning regimes were prioritising hygiene and sanitisation, helping to drive home care sales, particularly in areas like bleach and surface…

After a year, in 2020, in which dishwashing sales saw a real spike in demand, with consumers spending extended periods in home seclusion, with the country’s vaccination programme rolling out in 2021, Italian consumers have been determined to support…

Total consumption of fruits suffered limited losses in 2020 as the consumer shift from the foodservice channel to retail did not allow total fruit volumes to grow positively. The story in 2021 reversed with retail experiencing a small contraction…

In general, home furnishings was negatively impacted by the effects of the Coronavirus (COVID-19) crisis, although there were some bright spots, such as mattresses, outdoor furniture, light-emitting diode lamps (LED) and barbecues. With home…

Oral care continued to perform well in 2021, although showing slower growth compared to 2020 in current value terms. Sales benefited from the double-digit growth of electric toothbrushes in 2020 with consumers placing more focus on prevention…

Hair care saw a decline in sales in current value terms in 2021 after healthy growth in 2020, which was mainly due to the sharp drop in demand for colourants. Colourants witnessed dynamic double-digit growth in 2020 when these products benefited from…

Deodorants witnessed a modest recovery in value and volume terms in 2021 after the decline witnessed in 2020. This return to growth was largely thanks to consumers returning to more active social lives due to the slowdown of the pandemic, as well as…

Sanitary protection witnessed an improved performance in 2021 in current value terms, with sales supported by consumers spending more time outside of the home than during 2020. While sanitary protection is an essential product women were better able…

The performance of homeshopping in Italy has been sheltered, to an extent, from the effects of the Coronavirus (COVID-19) pandemic. Unlike other channels, homeshopping did not require many changes in order to make sales COVID-19-safe, as the…

Convenience stores benefited significantly from the Coronavirus (COVID-19) crisis as a result of the increased demand for retail during the global pandemic as Italian consumers spent more time at home and faced an uncertain future. Despite the sharp…

After a disastrous 2020 amidst the COVID-19 closures and lockdowns, meat has suffered enormous shifts in its consumption dynamics. The closures brought steep declines for the foodservice channel, with retailing growing substantially as a consequence.…

Italy entered 2021 with stringent COVID-19-related regulations following the second wave of infections that began in November the previous year. After some regions in Italy had already enforced curfews on the population, the government rolled out a…

The pandemic forced people inside their homes for months, playing an extremely significant role in the success of eggs across 2020. The 2021 scenario reflects the turnaround with a small drop in the volume sales of fresh eggs in retail, and high…

Skin care saw a strong return to growth in current value terms in 2021, with most categories performing well. Sales benefited from the slowdown of the pandemic in Italy especially from April, which led consumers to lead more active social lives and…

All categories of sportswear posted double-digit retail current value sales growth in 2021, albeit following double-digit declines in 2020 due to the exigencies of the Coronavirus (COVID-19) pandemic. The category rebounded after contracting for the…

Menswear suffered strong declines in retail volume and current value sales in 2020, largely caused by the slump in demand due to the impact of Coronavirus (COVID-19). The government’s measures to stem the tide of the virus included lockdowns and home…

Footwear’s double-digit growth in retail volume and current value terms in 2021 signalled a recovery from the sharp declines recorded in 2020 due to the Coronavirus (COVID-19) pandemic. The slump in demand for footwear was mainly informed by lockdown…

The consumption of nuts continued growing at a fast rate in 2021 after making significant gains throughout the pandemic. Total volume sales grew, with consumption increasing in all channels after the inevitable steep decline in the foodservice and…

Corruption is being tackled in Italy, but economic freedom is one of the worst in Western Europe and public debt is very elevated. Economic performance is likely to be below peers in the medium term, as productivity issues persist, and unemployment…