Italy

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Italy StatisticsConsumer Lifestyles in ItalyItaly Country BriefingsFuture Demographics: Italy in 2030

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    Asian Speciality Drinks in Italy

    Mar 2019

    Bubble tea, a product originally developed in Taiwan and now common throughout Asia and the US, has been launched in the Italian market. Bubble tea is made of tea, milk, sugar and tapioca. It is thicker than other drinks, and contains chewing ...

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    Bottled Water in Italy

    Mar 2019

    Natural mineral water, different from other more complex soft drinks, does not carry the risk of allergies or intolerances for consumers, Moreover, its price is lower than other products in the market; therefore, offering good quality for the price. ...

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    Carbonates in Italy

    Mar 2019

    Initially, the prohibition on the sale of carbonates in schools covered primary and elementary schools; in 2018, it was announced that this would also be extended to high schools. The reason behind this change was the high calorie and sugar content ...

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    Concentrates in Italy

    Mar 2019

    The health and wellness trend is increasing in importance; therefore, concentrates manufacturers have adapted their communication campaigns to underline the health benefits of their products, and launched improved, healthier products. The use of ...

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    Energy Drinks in Italy

    Mar 2019

    In protocol 6191-P-22/02/2017, the Italian Ministry of Health indicated 200mg as the maximum content of caffeine in energy drinks. This is due to concern about the healthiness of such products. Manufacturers put effort into communicating the amount ...

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    Juice in Italy

    Mar 2019

    Coconut water is a quite a new product in the Italian market, and is performing very well, increasing its awareness amongst Italians. In particular, consumers who enjoy sports buy coconut water, but also consumers attentive to healthy nourishment. ...

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    Soft Drinks in Italy

    Mar 2019

    Although soft drinks continued to see retail volume and current value growth in 2018, the health and wellness trend deeply affected the market in Italy. The reputation of carbonates has been profoundly damaged by health concerns linked to sugar ...

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    RTD Coffee in Italy

    Mar 2019

    RTD coffee is still a niche in Italy; nevertheless, the numerous variants of products available intrigue consumers, especially businesspersons, sportspersons and travellers, who are likely to have learned habits from abroad due to their dynamic ...

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    RTD Tea in Italy

    Mar 2019

    In February 2018, the second edition of the Italian tea festival took place in Bologna. This is a sign of the growing attention being paid to tea. Italian consumers were typically more interested in coffee consumption due to their traditions and ...

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    Sports Drinks in Italy

    Mar 2019

    On the one hand, sports drinks offer all the features that are needed for consumers who participate in sport, such as vitamins, mineral salts, sugar, citric acid and water. On the other hand, some studies have raised concern that the ingredients are ...

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    Apparel Accessories in Italy

    Mar 2019

    Italian consumers’ confidence, although slightly improving, will remain low and continue to curb the development of apparel accessories, considered as non-essential items. Consumers are purchasing more of these items during summer and winter sales or...

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    Childrenswear in Italy

    Mar 2019

    Italy continues to record a decline in the number of births year-on-year, with 2017 witnessing an all-time low, recording 464,000 births, 2% less than the previous year (Source: Italian National Institute of Statistics). The falling birth trend was ...

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    Footwear in Italy

    Mar 2019

    The economic climate is set to slowly improve in Italy, which will benefit footwear value sales. As consumers’ purchasing power and confidence gradually improves, Italians are likely to have a less cautious approach to spending on footwear. However, ...

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    Hosiery in Italy

    Mar 2019

    Hosiery is set to continue to be impacted by the athleisure trend, which is strong across most apparel categories in Italy. Athleisure has become part of consumers’ lifestyles as they turn to informal and comfortable outfits and increasingly wear ...

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    Jeans in Italy

    Mar 2019

    Jeans remain a staple item in the wardrobes of Italians, thanks to their comfort and versatility. Along with the athleisure trend, dress codes have become more casual. For example, it has become acceptable for men to wear jeans with a blazer at work,...

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    Menswear in Italy

    Mar 2019

    Value and volume sales of menswear are not yet taking off in Italy. Italian men are becoming increasingly interested in their appearance and are spending more on grooming and cosmetics, however, they remain cautious with their spending on apparel, ...

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    Apparel and Footwear in Italy

    Mar 2019

    Apparel and footwear recorded further decline in 2018, with sales witnessing a steeper decline compared with the previous year due to a year of political transition and greater uncertainty for Italians. Although confidence is slightly improving ...

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    Sportswear in Italy

    Mar 2019

    Athleisure has become a key part of consumers’ lifestyles in Italy and they are increasingly wearing comfortable outfits, including sportswear, on a daily basis and teaming them with smart and fashionable items. Informal looks are increasingly ...

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    Womenswear in Italy

    Mar 2019

    Italian women have considerably rationalised their spending on apparel since the crisis hit the country. This trend is expected to continue, with consumers set to remain cautious with their expenditure on clothes, although to a lesser degree as the ...

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    Coffee in Italy

    Mar 2019

    Older consumers drink more coffee than younger ones. This is due to younger consumers being interested in a larger variety of non-alcoholic drinks due to their Italian lifestyle mixing up with other countries’ habits, whilst older consumers are more ...

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