Italy

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Italy StatisticsConsumer Lifestyles in ItalyItaly Country BriefingsFuture Demographics: Italy in 2030

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    Country Report

    Country Report

    Packaging Industry in Italy

    Aug 2018

    Environmental awareness increased in Italy and generated a strong trend towards smaller pack sizes. These are easy to use on the go, carry in bags, maintain freshness and produce less waste both in terms of packaging materials and product waste. The ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Italy

    Jul 2018

    Italy’s Ease of Doing Business ranking is improving, but remains far below regional peers. High levels of unemployment and tax rates continue to hamper the nation’s competitiveness. A rigid labour market and an increasing shortage of labour, mainly ...

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    Strategy Briefing

    Strategy Briefing

    Metal Products in Western Europe

    Jul 2018

    With production of USD890 billion, Western Europe is the world’s second-largest metal producer, after Asia Pacific. Western Europe’s metal industry is highly developed with production per capita of USD1,777. Despite output plunging in the major ...

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    Strategy Briefing

    Strategy Briefing

    Opportunities for Halal Beauty in Western Europe

    Jul 2018

    Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

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    Country Briefing

    Country Briefing

    Households: Italy

    Jul 2018

    Italian households are divided along urban and rural lines, with social, political and economic factors splitting them apart. A rise in divorces is driving the surge of single-person and single-parent households in the country. Connectivity stood out...

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    Country Report

    Country Report

    Eyewear in Italy

    Jul 2018

    Consumers increasingly consider eyewear as a fashion accessory. Many fashion brands have entered the eyewear arena with successful developments in licensed spectacle frames and sunglasses. Both luxury brands and low- to mid-priced apparel and ...

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    Country Report

    Country Report

    Spectacles in Italy

    Jul 2018

    In 2018, sales of spectacle lenses were driven by multifocal products and formulas that help to prevent conditions such as myopia and astigmatism. Increased exposure to electronic devices and small screens created a larger consumer base of people ...

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    Strategy Briefing

    Strategy Briefing

    Sanitary Protection in Western Europe

    Jul 2018

    Ageing populations, market saturation, and social habits - particularly use of contraceptives - impact the demand for sanitary protection in Western Europe. However, a number of trends are benefiting performance, such as the shift to ultra thin ...

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    Consumer Lifestyle

    Consumer Lifestyle

    Consumer Lifestyles in Italy

    Jul 2018

    With the country facing a multitude of challenges – including slow economic recovery, political instability, high unemployment and an ageing population - consumers remain cautious and spending subdued. Moreover, a “brain drain” is occurring as many ...

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    Country Report

    Country Report

    Cigarettes in Italy

    Jul 2018

    The cigarettes category is decreasing constantly and this trend is so strong and clear that major players such as Philip Morris have affirmed that the “future is smokeless”. Scientific evidence of damage caused by cigarette smoking has driven the ...

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    Country Report

    Country Report

    Tobacco in Italy

    Jul 2018

    In 2017, cigarettes kept decreasing in volume and value sales terms, due to an incremental deterrence among Italian society, which is increasingly aware and informed of health risks connected with cigarette smoking. 10-stick packs were abolished by ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Italy

    Jul 2018

    Vapour products grew significantly in 2017 because of the decline of cigarettes and because of a deep change in Italian lifestyle. European guideline 2014/40/EU on Tobacco Products (TPD) and the Italian Legge di bilancio in 2017 entailed the ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Italy

    Jul 2018

    While cigarettes suffered in 2017 due to their bad reputation and prices rising, cigars, cigarillos and smoking tobacco gained ground and acquired new consumers thanks to having a better reputation and lower prices. While cigarette smoking is now ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Italy

    Jul 2018

    Nigeria’s economy is highly dependent on its hydrocarbon sector. Therefore, lower oil prices hit exports and government revenues hard. However, as both oil prices and production increase, Nigeria’s economy is expected to continue to grow. Poor ...

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    Country Report

    Country Report

    Bags and Luggage in Italy

    Jul 2018

    The Italian economy’s signs of recovery supported consumer confidence and benefited bags and luggage sales overall in 2018, with Italians feeling less anxious about non-essential spending. However, millennials in particular are investing more in ...

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    Country Report

    Country Report

    Jewellery in Italy

    Jul 2018

    Overall, jewellery sales recorded an encouraging value growth rate in 2018 in Italy for the second consecutive year. Domestic demand for jewellery showed signs of recovery in 2017 thanks to the improved economic situation, with GDP again recording ...

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    Country Report

    Country Report

    Personal Accessories in Italy

    Jul 2018

    Personal accessories in Italy registered an encouraging performance in value terms in 2018, recovering from the weak trend earlier in the review period. Thanks to the economy recording GDP growth since 2016, consumer confidence is improving and had a...

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    Country Report

    Country Report

    Watches in Italy

    Jul 2018

    Watches recorded strong retail value growth in 2018, benefiting from the improved economic situation in Italy linked to the strong performance of the Eurozone. The Italian GDP continued to register weak growth, encouraging consumer confidence and ...

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    Country Report

    Country Report

    Writing Instruments in Italy

    Jul 2018

    In Italy, electronic devices are growing in penetration. Although these devices offer an alternative to handwriting, retail value growth of writing instruments was only partially curbed by their increasing usage. Writing instruments recorded weak ...

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    Country Report

    Country Report

    Alcoholic Drinks Packaging in Italy

    Jul 2018

    In June 2017, a major incident in a public square in Turin during a soccer match projection resulted in the injury of 1,500 people. In response, the Italian government introduced new regulations, including a restriction on glass packaging during ...

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