Italy

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Italy StatisticsConsumer Lifestyles in ItalyItaly Country BriefingsFuture Demographics: Italy in 2030

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    Beer in Italy

    Jul 2019

    On 30 December 2018 the “Legge di Bilancio” law was approved for introduction in 2019. This law contained very positive news for beer brewers: a 40% tax reduction for craft breweries producing less than 10,000 hectolitres per year. All domestic ...

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    Cider/Perry in Italy

    Jul 2019

    Cider sales are growing in Italy. This product is appreciated for its low alcohol content and pleasant flavour. In 2018, there were three types of cider available in Italy: sweet, dry and traditional. Sweet cider, which is low in alcohol and ...

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    Alcoholic Drinks in Italy

    Jul 2019

    The health trend that encourages consumers to reduce their consumption of alcoholic drinks was still having an effect on the market in 2018, as was the premiumisation trend, which saw Italian consumers demanding and willing to pay for high quality. ...

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    Spirits in Italy

    Jul 2019

    Italian consumers revealed an improved interest in rum in 2018, helped by premium rum booming in Italy in recent times. Thanks to the enthusiastic work of bloggers and influencers, the average Italian consumer gained more knowledge and curiosity ...

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    Wine in Italy

    Jul 2019

    In the Italian market, a change in tastes occurred following a change in consumption habits. Italian consumers used to prefer strong red wines, when it was more common to consume wine with the main meal. Nowadays, Italians prefer lighter white wines ...

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    Contact Lenses and Solutions in Italy

    Jul 2019

    In 2019, daily disposable lenses (DD) remained the most dynamic category within contact lenses and solutions, delivering the highest value and volume growth. Consumers continued to switch to daily disposable lenses for convenience, ease of use and ...

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    Eyewear in Italy

    Jul 2019

    Growth in overall eyewear sales is being curbed by weak demand for sunglasses and spectacle frames and by a further decrease in unit prices. Sunglasses and spectacle frames continue to be impacted by demand that is polarised between luxury and ...

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    Spectacles in Italy

    Jul 2019

    Spectacle lenses is the most dynamic product area within spectacles and is expected to remain so over the forecast period. Among the different types of spectacle lenses, progressive lenses continued to gain value share in 2019. Progressive lenses, as...

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    Sunglasses in Italy

    Jul 2019

    Sunglasses in Italy continued to be impacted in 2019 by the polarisation of demand between luxury and low-priced references, to the cost of mid-priced products. With more and more sunglasses sold at the low end of the price spectrum, value sales are ...

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    Bags and Luggage in Italy

    Jul 2019

    In 2019, luggage continued to enjoy positive value growth, benefiting from Italians travelling more. Both domestic and outbound trips increased in 2018, for both business and leisure purposes. Travelling is being boosted mainly by millennials, who ...

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    Jewellery in Italy

    Jul 2019

    Decline observed in sales of jewellery in 2019 was linked to lower confidence among domestic consumers as a result of a slight return of economic uncertainty in Italy. As a result, Italian consumers demanded lower-priced products, a trend which ...

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    Personal Accessories in Italy

    Jul 2019

    In contrast to the strong consumer confidence seen in the previous two years, which boosted value sales of personal accessories, 2019 saw a sluggish performance. Another slight slowdown expected in the Italian economy in 2019 caused consumers, ...

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    Watches in Italy

    Jul 2019

    Growth in 2019 continued to be driven by high mechanical watches. High-end or luxury watches represent a secure investment due to their strong resale value. These products are also admired for their style, design, high precision and functionality. ...

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    Writing Instruments in Italy

    Jul 2019

    There has been little change in the effect that the growth in electronic devices is having on writing instruments in Italy. Although electronic devices are increasingly used and offer an alternative to handwriting and even drawing and colouring, the ...

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    Country Profile

    Country Profile

    Italy: Country Profile

    Jul 2019

    Italy’s economy will contract slightly in 2019. Sluggish employment growth and a rising household saving rate are holding back private consumption, while weak external demand and global trade tensions are hurting exports. Lower business confidence ...

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    Strategy Briefing

    Strategy Briefing

    Global Risk Report: 2019

    Jul 2019

    This report introduces Euromonitor International’s Global Risk Index (GRI). The GRI measures the expected global GDP impact of a risk scenario when the global economy is hit by negative shocks. It allows multinational organisations to rank and ...

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    Cigarettes in Italy

    Jul 2019

    Despite an increase in the total number of smokers in Italy in 2018, retail sales of cigarettes continued to fall in both volume and current value terms. This was informed by the rising cost of cigarettes and a related diversification trend. For ...

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    Cigars, Cigarillos and Smoking Tobacco in Italy

    Jul 2019

    Cigars and cigarillos is set to see further retail volume and current value sales growth over the forecast period, as Italians perceive slow-smoking products as less harmful than smoking cigarettes. Cigarette smoking, which is strongly associated ...

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    Tobacco in Italy

    Jul 2019

    Cigarettes continued to decline in retail volume sales terms in 2018, as consumers were increasingly aware of potential health risks of smoking. Some smokers turned to cigars, cigarillos or smoking tobacco, due to pricing incentives and health ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Italy

    Jul 2019

    Many Italian smokers want to abandon traditional tobacco products in favour of potentially less harmful alternatives, such as e-vapour and heated tobacco products. Thus, players have invested in new product development in 2018 and into 2019, such as ...

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