Italy

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Italy StatisticsConsumer Lifestyles in ItalyItaly Country BriefingsFuture Demographics: Italy in 2030

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    Sleep Aids in Italy

    Oct 2020

    Sleep aids were among the most dynamic consumer health categories in 2020, with demand being boosted strongly by the COVID-19 crisis. During the lockdown in March and April, one out of two Italians suffered from bad or very bad sleep quality as many ...

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    Digestive Remedies in Italy

    Oct 2020

    Digestive remedies current retail value sales increased slightly in 2020, with the category being boosted somewhat by the COVID-19 crisis. Greater demand for digestive remedies was seen at the beginning of the pandemic, when panic-buying of many ...

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    Dermatologicals in Italy

    Oct 2020

    Dermatologicals saw a slight drop in value sales in 2020. Demand for dermatologicals such as topical germicidals/antiseptics, topical allergy remedies/antihistamines and topical antifungals increased as a result of stockpiling when the COVID-19 virus...

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    Weight Management and Wellbeing in Italy

    Oct 2020

    Weight management and wellbeing was only mildly impacted by COVID-19. Meal replacements benefited from the rise in the number of consumers looking to get back in shape as a result of inactivity during lockdown, when many Italians ate more and gained ...

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    Dietary Supplements in Italy

    Oct 2020

    In 2020, consumer purchasing power plummeted due to the impact of COVID-19 on the economy. As a result, Italians are prioritising essential dietary supplements that boost the immune system. During the first few months of the year, sales were boosted ...

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    Paediatric Consumer Health in Italy

    Oct 2020

    Paediatric consumer health growth in 2020 was driven by rising demand for vitamins and dietary supplements among parents concerned about the possible impact of COVID-19 on their children. Many Italians are looking for vitamin products that boost the ...

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    Vitamins in Italy

    Oct 2020

    Vitamins benefited particularly from the COVID-19 pandemic in 2020, recording exceptional growth during March. Consumers prioritised vitamins well-known for their benefits to the immune system. In addition, demand was also boosted by panic-buying in ...

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    Sports Nutrition in Italy

    Oct 2020

    Overall, sports nutrition growth was limited by COVID-19 during 2020. During the lockdown in March and April, sales declined most steeply as a result of the closure of gyms, swimming pools, dance halls and sports centres. However, sales started to ...

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    Wound Care in Italy

    Oct 2020

    Wound care sales were negatively impacted by COVID-19 during the first part of 2020 as consumers mostly stayed at home during the lockdown in March and April, thus resulting in a steep decline in demand for sticking plasters/adhesive bandage and ...

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    Herbal/Traditional Products in Italy

    Oct 2020

    Herbal/traditional products have been impacted by new consumption patterns linked to the COVID-19 pandemic to some degree. The growing level of anxiety among consumers led to double-digit growth in herbal/traditional sleep aids. Indeed, during the ...

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    Eye Care in Italy

    Oct 2020

    In 2020, standard eye care mildly benefited from the COVID-19 crisis, with sales falling less strongly than in 2019. This can partly be attributed to the fact that conjunctivitis is a common symptom among people infected by the virus. On the other ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in Italy

    Oct 2020

    Cough, cold and allergy (hay fever) remedies sales in 2020 were supported by the COVID-19 crisis, with demand increasing more strongly than during the previous year. However, although sales of such products increased significantly during panic-buying...

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    Consumer Health in Italy

    Oct 2020

    Overall consumer health sales increased in Italy in 2020, with concerns over COVID-19 fuelling interest in products that help to boost the immune system. As news about the virus emerged in the country, consumers began panic-buying at the beginning of...

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    NRT Smoking Cessation Aids in Italy

    Oct 2020

    During 2020, NRT smoking cessation mildly benefited from the COVID-19 crisis. According to the Italian National Institute of Health (ISS), the number of smokers of traditional cigarettes decreased during the lockdown. However, in order to quit or ...

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    Analgesics in Italy

    Oct 2020

    Analgesics sales in Italy in 2020 were boosted by the COVID-19 pandemic. Products positioned for treating colds and flu, such as acetaminophen and aspirin, recorded outstanding growth in March and are set to see further growth at the end of the year ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Italy

    Oct 2020

    Italian consumer income is projected to record only slight expansion by 2040, hindered by high structural and youth unemployment. Present-day Middle Youth will be determining spending patterns in 2040, while Mid-Lifers will be major spenders on ...

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    Car Rental (Destination) in Italy

    Oct 2020

    Car rental has been heavily damaged by the outbreak and consequences of Coronavirus (COVID-19) in Italy. Lockdown and travel restrictions limited the need or ability to rent a car in spring and into summer 2020. Thus, the numbers of operators and ...

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    Packaging Industry in Italy

    Oct 2020

    In a country known for food and drink-focused socialising, lockdown restrictions arising from COVID-19 have resulted in a slump in on-trade sales in 2020 due to the closure of horeca establishments. The effect of this has been exacerbated by a ...

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    Tourism Flows in Italy

    Oct 2020

    Coronavirus (COVID-19) has greatly impacted tourism in Italy. The effects of COVID-19 are expected to be felt strongly throughout the year. This is especially the case for inbound and outbound flows, which have been heavily damaged by the lockdown. ...

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    Online Travel Sales and Intermediaries in Italy

    Oct 2020

    According to ISTAT (the Italian National Institute of Statistics), travel agencies and tour operators are among the businesses most negatively affected by the Coronavirus (COVID-19) crisis. Current value sales collapsed during lockdown, and dramatic ...

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