Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Italy. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The Coronavirus (COVID-19) pandemic had a big impact on tea in Italy in 2020. As lockdowns and home seclusion led to stockpiling and panic buying, the whole tea category received a boost in retail volume and current value sales. The extent of the…
The Coronavirus (COVID-19) pandemic had only a small positive impact on other hot drinks in Italy in 2020. In an already declining category, retail volume sales decreased slightly slower than in 2019, while retail current value sales rose only…
The Coronavirus (COVID-19) pandemic and the related restrictions to stem the tide of the virus have had a very strong impact on coffee and tea in Italy. Overall, at-home consumption, given the restrictions on out-of-home activities, took the form of…
The lingering threat of Coronavirus (COVID-19) continued to influence work, school and social and leisure patterns in Italy in 2021. This informed the ongoing need and desire to replicate the bar coffee drinking experience in the home. Therefore,…
Heavy tax burden, persisting bureaucracy hurdles and struggles with government finances place Italy among the worst performers in Western Europe in the Economic Freedom ranking. The business environment is also clouded by cumbersome regulatory…
The Rome in Italy report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…
The Naples in Italy report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…
The Milan in Italy report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…
As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased uncertainty and weakened the momentum of the global recovery. This series of quarterly reports…
Having seen only marginal growth in off-trade volume and current value sales in 2019, sports drinks experienced a slump in 2020, due to the conditions of the Coronavirus (COVID-19) pandemic, especially lockdowns and other movement restrictions,…
The demand for soft drinks continued to be impacted by Coronavirus (COVID-19) in 2021. Overall, the industry (foodservice and retailing combined) is set to rebound from strong declines in total volume and current value sales in 2020 to post healthy…
Before the Coronavirus (COVID-19) pandemic, RTD tea was among the fastest-growing categories in soft drinks in Italy. The exigencies of the pandemic, however, with restrictions on consumer movement and home seclusions, as well as remote working and…
RTD coffee remained a rather niche category in 2021. RTD coffee was harmed by the Coronavirus (COVID-19) pandemic, especially in 2020, as restrictions to consumer movement resulted in a contraction in demand for products designed for on-the-go…
Following two years of significant negative growth in juice, retail volume sales saw a marginal increase in 2020, while retail current value sales dropped only marginally. The slightly positive performance for juice in 2020 was driven by channel…
Amid innovation and strong marketing support from the owners of Red Bull and Monster, already strongly performing energy drinks witnessed a spike in retail volume and current sales growth in 2020. However, this was significantly informed by an…
Powder concentrates recorded positive growth in retail volume and current value sales terms in 2020. The category benefited from the economic recession in the wake of Coronavirus (COVID-19) as powder concentrates are regarded as good value for money…
The exigencies of the Coronavirus (COVID-19) pandemic saw the introduction of measures to stem the spread of the virus, such as lockdown and home seclusion, travel restrictions, remote working and distance learning and few social occasions outside…
Bottled water in Italy is a highly mature category. The effects of the Coronavirus (COVID-19) pandemic were only mildly positive when it came to off-trade sales. In the context of the pandemic, most notably with regard to movement restrictions,…
Sales of cleaning products, including vacuum cleaners, have seen a significant spike in sales since the start of the COVID-19 crisis. Consumers have made intensive use of vacuum cleaners to sanitise and to keep their homes clean and with improved…
As a result of the COVID-19 pandemic, many Italian consumers reduced their purchases of many aspirational products and instead refocused their spending on food and cooking. This trend supported sales of lower-priced small cooking appliances that…