Ikea is the only truly global furniture retailer, with outlets across most continents. It has built its share through a relatively small number of outlets, but each with very high sales volumes. Ikea is increasingly developing e-commerce, along with ...
IKEA’s ability to replicate its business model worldwide enables the company to compete in a highly fragmented home furnishings market. IKEA affordable and modern design appeals to a wide range of consumer demographics, leading IKEA to expand its ...
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