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How to Win with Gen Z Beauty Consumers
Oryoon Lee
The COVID-19 pandemic and inflationary environment since 2021 have given rise to the Generation Z (Gen Z) beauty consumer’s tendencies towards price sensitivity, individualistic expression, active participation in user-generated content and phygital spaces. Read on to find out more.
How Global Consumer Trends Are Taking Shape in Eastern Europe
Lilija Vladykina
Our team of specialists in Vilnius have identified two of Euromonitor’s Global Consumer Trends which are having the biggest impact on Eastern Europe.
Top Consumer Trends and Behaviour Changes Amid the Cost of Living Crisis
An Hodgson
The cost-of-living crisis has significantly impacted consumer behaviour, as people struggle to maintain their standards of living and, in many cases, just to meet their basic needs. By understanding consumer behaviour changes amid the cost-of-living crisis, businesses can adapt their products, pricing, and marketing strategies to stay relevant and competitive – not only in the current challenging economic climate, but also in the long term because recessionary habits are likely to stay as consumers prepare themselves for the next dip.
Davos 2023: How Global Risks are Playing Out for Business and Consumers
Euromonitor International
The World Economic Forum’s annual meeting in Davos, Switzerland shines a light on the global economy and the big themes shaping the world. The central theme for 2023 is “Cooperation in a Fragmented World”, as the global economy is experiencing a polycrisis, with multiple interconnected risks weighing on economies, business and consumers.
What Are the Top 10 Consumer Trends in 2023?
Alison Angus
Consumers = complex. But these 10 trends help you make sense of their underlying motivations. Get the inside scoop on what consumers expect from companies this year.
Top 10 Global Consumer Trends 2023
Euromonitor International
The biggest trends that’ll impact your bottom line. Here’s what you need to know about consumers this year.