Approaching 2024, the consumer landscape remains dominated by a high degree of uncertainty. Although overall inflation is set to fall in 2024, core inflation – which excludes volatile food and energy prices – is expected to remain elevated. This is likely to force central banks to keep interest rates “higher for longer”, adversely impacting companies and consumers.
As global consumers face geopolitical uncertainty and challenges posed by rising living costs, insights into worldwide income and expenditure trends become critical to corporate strategy planning. Euromonitor International has identified the top five trends to help companies predict the purchasing power potential and spending patterns of the most important consumer segments.
The biggest trends that’ll impact your business strategy. Here’s what you need to know about consumers next year.
Easing of inflationary pressures and looser monetary policy are expected to benefit Brazilian consumers and lift their purchasing power, although slower global economic growth will constrain faster disposable income growth in 2024. For companies, it will be key to provide good value for money for goods and services to gain customer loyalty in Brazil.
With climate change influencing all consumer sectors, integrating sustainable practices becomes paramount for risk reduction and resilience building. Amidst this, phenomena like El Niño pose additional challenges, altering consumption patterns and sparking new demands, especially in Latin America.
Concurrent market flashpoints, such as climate change, economic deterioration and societal shocks, have an amplified negative effect on consumption due to their interrelated nature. Navigating through the new polycrisis reality means drawing lessons from past errors, proactively anticipating future challenges, fostering consumer trust, and adopting a thoughtful approach to communication.