Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

Editor's Choice

Latest Content

Article

新たな消費者環境:ビジネス戦略を形成する4つの行動変容

An Hodgson

An Hodgson

25 Jul 22

パンデミック後の消費者環境は、生活の送り方、働き方、遊び方、買い物の方法といった行動様式が大きく変化したことで一変した。デジタル化が進んだ自宅中心のライフスタイル、社会および環境に対する責任への意識の高まり、価値重視の傾向といった主な消費者行動の変化は新たな消費者ニーズや優先順位を生み出し、企業は長期的に人々から支持され続けるために、戦略を見直さなくてはならなくなった。

White Paper

Understanding the Path to Purchase: 2022 Global Consumer Types

Lisa Holmes

Lisa Holmes

18 Jul 22

We define eight types of consumers based on their traits, values and priorities. The goal: equip you with practical insights to reach the right audience.

Article

Home as a Hub Can Transform Business Models

An Hodgson

An Hodgson

15 Jul 22

While consumers in many parts of the world are seeking to release their pent-up demand for out-of-home experiences, more home-centric lifestyles are here to stay. As it has become a sanctuary and a hub for many activities, the home now represents the last mile, requiring businesses to rethink their strategies and even business models to reach consumers in their homes.

Article

How Inflation Surge is Affecting Global Healthcare Trends

Jana Rude

Jana Rude

13 Jul 22

An overview of global healthcare trends in the context of the inflationary environment. Shifting consumer health behaviors, personalisation, transforming medproduction, telehealth and sustainability; which ones will benefit and which trends will suffer the most from inflation surge, and what can companies do about it?

Article

Inflation Intensified: What Can We Expect from the Australian Consumer?

Tim Foulds

Tim Foulds

12 Jul 22

Inflation is likely to become a challenge for Australians. This is due to supply chain constraints caused by border closures, as well as the more recent impact of the Russia-Ukraine war, which has caused a significant spike in oil prices, that will have a knock-on effect on all aspects of the economy, such as freight and production costs, ultimately leading to higher prices for consumers and increasing operating costs for businesses.

Article

World Population Day: Top Five Trends

Jana Rude

Jana Rude

11 Jul 22

A brief overview of the top five population trends for International Population Day.

Access Insights Instantly Browse our report store to quickly identify new opportunities with strategic overviews and market forecasts. Access over 20,000 reports covering industries, macro-economic and consumer trends by country, region and global markets Learn More