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新たな消費者環境：ビジネス戦略を形成する4つの行動変容
An Hodgson
パンデミック後の消費者環境は、生活の送り方、働き方、遊び方、買い物の方法といった行動様式が大きく変化したことで一変した。デジタル化が進んだ自宅中心のライフスタイル、社会および環境に対する責任への意識の高まり、価値重視の傾向といった主な消費者行動の変化は新たな消費者ニーズや優先順位を生み出し、企業は長期的に人々から支持され続けるために、戦略を見直さなくてはならなくなった。
Understanding the Path to Purchase: 2022 Global Consumer Types
Lisa Holmes
We define eight types of consumers based on their traits, values and priorities. The goal: equip you with practical insights to reach the right audience.
Home as a Hub Can Transform Business Models
An Hodgson
While consumers in many parts of the world are seeking to release their pent-up demand for out-of-home experiences, more home-centric lifestyles are here to stay. As it has become a sanctuary and a hub for many activities, the home now represents the last mile, requiring businesses to rethink their strategies and even business models to reach consumers in their homes.
How Inflation Surge is Affecting Global Healthcare Trends
Jana Rude
An overview of global healthcare trends in the context of the inflationary environment. Shifting consumer health behaviors, personalisation, transforming medproduction, telehealth and sustainability; which ones will benefit and which trends will suffer the most from inflation surge, and what can companies do about it?
Inflation Intensified: What Can We Expect from the Australian Consumer?
Tim Foulds
Inflation is likely to become a challenge for Australians. This is due to supply chain constraints caused by border closures, as well as the more recent impact of the Russia-Ukraine war, which has caused a significant spike in oil prices, that will have a knock-on effect on all aspects of the economy, such as freight and production costs, ultimately leading to higher prices for consumers and increasing operating costs for businesses.
World Population Day: Top Five Trends
Jana Rude
A brief overview of the top five population trends for International Population Day.