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Sustainability in Action: Lessons Learnt From the Success of Allbirds and Veja

Sarah Sanders

Sarah Sanders

19 Aug 22

Purpose at the core of business is important for the footwear and apparel industry, especially considering its history with ESG issues. Veja and Allbirds are purpose-led B Corps that are creating a new blueprint for the sourcing, production and marketing of footwear.

Article

Six Actions Retailers Can Take to Remake the Future Store

Michelle Evans

Michelle Evans

18 Aug 22

In recent years, store formats have blurred, with consumers turning to the digital channel across the path to purchase. As a result, the fundamental purpose of physical and digital channels continues to evolve.

Article

Top Five Consumer Trends in Poland

Ekaterina Tretyakova

Ekaterina Tretyakova

16 Aug 22

Every year, Euromonitor International identifies emerging and fast-moving global trends that are expected to gain traction in the year ahead. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting and causing disruption for businesses globally. This year, more than 100 analysts with vast experience and in-depth knowledge in fmcg industries as well as in Consumer topics, cast their votes and determined what trends will be significant in Poland.

Article

新たな消費者環境:ビジネス戦略を形成する4つの行動変容

An Hodgson

An Hodgson

25 Jul 22

パンデミック後の消費者環境は、生活の送り方、働き方、遊び方、買い物の方法といった行動様式が大きく変化したことで一変した。デジタル化が進んだ自宅中心のライフスタイル、社会および環境に対する責任への意識の高まり、価値重視の傾向といった主な消費者行動の変化は新たな消費者ニーズや優先順位を生み出し、企業は長期的に人々から支持され続けるために、戦略を見直さなくてはならなくなった。

White Paper

Understanding the Path to Purchase: 2022 Global Consumer Types

Lisa Holmes

Lisa Holmes

18 Jul 22

We define eight types of consumers based on their traits, values and priorities. The goal: equip you with practical insights to reach the right audience.

Article

Home as a Hub Can Transform Business Models

An Hodgson

An Hodgson

15 Jul 22

While consumers in many parts of the world are seeking to release their pent-up demand for out-of-home experiences, more home-centric lifestyles are here to stay. As it has become a sanctuary and a hub for many activities, the home now represents the last mile, requiring businesses to rethink their strategies and even business models to reach consumers in their homes.

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