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Building Resilience During Economic Uncertainty in CEE
Maryna Sheremet
Our recent Voice of The Consumer: Lifestyle Survey indicates that over 30% of consumers in Europe intend to put more money aside for savings in 2022. At the same time, over 50% of surveyed Europeans report value for money as a factor of choice when buying household essentials.
Living Longer: The Emergence of New Opportunities
Jana Rude
The global population is living longer. Global life expectancy has been climbing, from 65 years in 1990 to 72 in 2020, and is expected to reach 76 years by 2040. Longer lives have numerous implications and establish the longevity economy – a phenomenon no business can or should ignore.
Top Three Ways Households are Simplifying Their Lives
Anjali Jain
Busy lifestyles, higher appreciation for work-life balance and the continuous strive to make the home a hub for everything is expected to intensify the search for multifunctionality and convenience in the short to medium term. This article lists the top three ways consumers use home appliances to make their lives easier.
The New Era of Consumerism
Jana Rude
Now is the time to build strong strategies which enable brands to navigate the new consumer landscape and keep up with changing consumer demands across B2B and B2C models.
The Dark Side of Working From Home
Greta Kunauskaite
According to Euromonitor International’s Voice of the Consumer Lifestyles Survey 2022, 36% of global consumers intend to work from home in the future. Similarly, companies worldwide cite working from home as the most significant long-term impact of the pandemic. While the remote working trend is usually praised for its advantages, it can be both a blessing and a burden. This article will explore the five main negatives in working from home.
Three Ways To Get Your Business Into the Metaverse
Jana Rude
Metaverse, or the highly interactive three-dimensional virtual world, has emerged as a hype of 2021-2022. As the metaverse explodes to a multi-trillion-dollar-worth opportunity in the next 5 to 10 years, early comers will be the ones to reap the benefits. This podcast presents the top ways to benefit from this transformation.