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Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

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Article

A Guide to Refine Your Positioning Strategy

Jared Conway

Jared Conway

22 Mar 23

Your product messaging needs to make an impression. That's where attributes come into play. But which ones should you to select? Here are two tools you can use to find the right claims and improve your competitive positioning.

Article

Voice of the Industry: Consumer Lifestyles Key Insights

Jennifer Elster

Jennifer Elster

14 Mar 23

Euromonitor International’s Voice of the Industry: Lifestyles survey of industry professionals around the globe highlighted six consumer-driven trends having the most influence on their corporate strategies and objectives. Read on to find out what they are.

Article

Top Five Consumer Trends in Latin America

Rodrigo Mattos

Rodrigo Mattos

13 Mar 23

Consumers in Latin America are accustomed to the crises the world is seeing. Many Latin American countries have lived with high inflation and political instability for decades, yet at the same time, the region puts high value on celebrations, socialisation and optimism, leading consumers to live with a constant duality: saving and enjoying life. The piece will focus on how these trends translate and discuss their impact.

Article

The Evolving Landscape of Consumerism

Greta Kunauskaite

Greta Kunauskaite

10 Mar 23

The landscape of consumerism is undergoing rapid change in response to global demographic shifts and growing concerns surrounding financial stability and environmental impact. In this article, we take a closer look at current trends and explore strategies for businesses looking to thrive in this dynamic and ever-changing environment.

Playbook

How to Optimise Your Product Mix with Consumer Trends and E-Commerce Data

Euromonitor International

Euromonitor International

2 Mar 23

This playbook helps you make a statement in the marketplace. You learn how to select and track product attributes that match consumer demands in three steps. Find your next opportunity today.

Article

How to Win with Gen Z Beauty Consumers

Oryoon Lee

Oryoon Lee

25 Jan 23

The COVID-19 pandemic and inflationary environment since 2021 have given rise to the Generation Z (Gen Z) beauty consumer’s tendencies towards price sensitivity, individualistic expression, active participation in user-generated content and phygital spaces. Read on to find out more.

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