Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.

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Article

How to Win with Gen Z Beauty Consumers

Oryoon Lee

Oryoon Lee

25 Jan 23

The COVID-19 pandemic and inflationary environment since 2021 have given rise to the Generation Z (Gen Z) beauty consumer’s tendencies towards price sensitivity, individualistic expression, active participation in user-generated content and phygital spaces. Read on to find out more.

Article

How Global Consumer Trends Are Taking Shape in Eastern Europe

Lilija Vladykina

Lilija Vladykina

24 Jan 23

Our team of specialists in Vilnius have identified two of Euromonitor’s Global Consumer Trends which are having the biggest impact on Eastern Europe.

Article

Top Consumer Trends and Behaviour Changes Amid the Cost of Living Crisis

An Hodgson

An Hodgson

20 Jan 23

The cost-of-living crisis has significantly impacted consumer behaviour, as people struggle to maintain their standards of living and, in many cases, just to meet their basic needs. By understanding consumer behaviour changes amid the cost-of-living crisis, businesses can adapt their products, pricing, and marketing strategies to stay relevant and competitive – not only in the current challenging economic climate, but also in the long term because recessionary habits are likely to stay as consumers prepare themselves for the next dip.

Article

Davos 2023: How Global Risks are Playing Out for Business and Consumers

Euromonitor International

Euromonitor International

17 Jan 23

The World Economic Forum’s annual meeting in Davos, Switzerland shines a light on the global economy and the big themes shaping the world. The central theme for 2023 is “Cooperation in a Fragmented World”, as the global economy is experiencing a polycrisis, with multiple interconnected risks weighing on economies, business and consumers.

Article

What Are the Top 10 Consumer Trends in 2023?

Alison Angus

Alison Angus

17 Jan 23

Consumers = complex. But these 10 trends help you make sense of their underlying motivations. Get the inside scoop on what consumers expect from companies this year.

White Paper

Top 10 Global Consumer Trends 2023

Euromonitor International

Euromonitor International

17 Jan 23

The biggest trends that’ll impact your bottom line. Here’s what you need to know about consumers this year.

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