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A Guide to Refine Your Positioning Strategy
Jared Conway
Your product messaging needs to make an impression. That's where attributes come into play. But which ones should you to select? Here are two tools you can use to find the right claims and improve your competitive positioning.
Voice of the Industry: Consumer Lifestyles Key Insights
Jennifer Elster
Euromonitor International’s Voice of the Industry: Lifestyles survey of industry professionals around the globe highlighted six consumer-driven trends having the most influence on their corporate strategies and objectives. Read on to find out what they are.
Top Five Consumer Trends in Latin America
Rodrigo Mattos
Consumers in Latin America are accustomed to the crises the world is seeing. Many Latin American countries have lived with high inflation and political instability for decades, yet at the same time, the region puts high value on celebrations, socialisation and optimism, leading consumers to live with a constant duality: saving and enjoying life. The piece will focus on how these trends translate and discuss their impact.
The Evolving Landscape of Consumerism
Greta Kunauskaite
The landscape of consumerism is undergoing rapid change in response to global demographic shifts and growing concerns surrounding financial stability and environmental impact. In this article, we take a closer look at current trends and explore strategies for businesses looking to thrive in this dynamic and ever-changing environment.
How to Optimise Your Product Mix with Consumer Trends and E-Commerce Data
Euromonitor International
This playbook helps you make a statement in the marketplace. You learn how to select and track product attributes that match consumer demands in three steps. Find your next opportunity today.
How to Win with Gen Z Beauty Consumers
Oryoon Lee
The COVID-19 pandemic and inflationary environment since 2021 have given rise to the Generation Z (Gen Z) beauty consumer’s tendencies towards price sensitivity, individualistic expression, active participation in user-generated content and phygital spaces. Read on to find out more.