Nestlé SA is the leading company in packaged food, but with a decreasing share of the market. To maintain its first position, the company is focusing on high-growth categories and countries. The purchase of the recipe box supplier Freshly in the US…
Nestlé SA is the largest hot drinks company globally, with a portfolio that includes leading brands in coffee and other hot drinks. After acquiring distribution rights to Starbucks’ products in 2017, the company solidified its leading position in all…
Pet care has become a key growth engine for Nestlé. The company skews heavily towards developed markets, in particular the US. Over the review period, the company saw its sales grow, but suffered from share erosion. Compared with its close competitor…
Nestlé is a key global soft drinks player, with strong growth achieved primarily through bottled water and premiumisation in China’s RTD coffee market. While Nestlé enjoys a strong presence in the developed markets of North America and Western…
Creating shared value remains the fundamental principle for how Nestlé does business, being committed to establish itself as the leader in nutrition, health and wellness. In a highly competitive space, Nestlé should keep developing its portfolio in…
This profile of Nestlé SA is published in three parts. The first part covers the company’s key strategic objectives and challenges, and its global packaged food market assessment. Given Nestlé’s wide-ranging global food operations, the group follows…
Nestlé is committed to establishing itself as the global leader in health, wellness and nutrition. It generated 45% of its total food and drinks sales from HW in 2015, but in the same year it slipped a place in the HW rankings to third behind The…
Traditionally, conglomerates have spread their presence across different markets to dilute risk, but now leading manufacturers are increasingly streamlining their portfolios to release resources for their core operations, but this limits the growth…
This third part of Nestlé SA’s global profile provides detailed analysis of the company’s largest core categories which least serve its wellness credentials. It highlights the company’s take on wellness and nutrition, which is not to streamline its…
This second part of the global Nestlé SA profile covers the company’s operations most associated with health and wellness, and analyses its presence, opportunities and challenges in these market categories. Nestlé should strengthen its presence in…
This briefing examines the key recent developments in the baby food market. While the importance of the Chinese market, especially for milk formula, cannot be overlooked by global players, they face more challenging conditions amid a slowdown and…
The beauty-health alignment is progressing, with the proliferation of multifunctional and cross-industry inspired innovation, reaffirming the space for products like dermocosmetics and nutricosmetics. In parallel, industry players are exploring new…
At 4.3g per person per day, the global consumer still purchases too little fibre from packaged food and soft drinks. Given the favourable regulatory environment that allows companies to benefit from fibre-related health claims, manufacturers have the…
Going East seems to be a wise decision in the face of sluggish growth in mature markets. Asia boasts opportunities, with a burgeoning middle class and rising disposable incomes. As more consumers switch to commercially prepared pet food, the…
Nestlé continues to hold a strong position in global coffee by value. While it is desperate to address its weakness in the US pod market, soon-to-be merged entity Jacobs Douwe Egberts (JDE) is likely to post a real threat to Nestlé’s global…