Editor's Choice
Latest Content
Finovate Shows how AI and Technology are Growing Financial Services
19 Jun 26Early in May, regional and international financial institutions met in San Diego to discuss the impact of AI, regulation, and innovation in financial services and the impact they will have in the US over the coming years. Euromonitor International was in attendance and moderated a panel discussion on embedded lending and its potential to 2030.
Kendrick Sands
The Changing Economics of Loyalty Programmes
29 May 26Traditional loyalty KPIs are losing relevance. Metrics such as enrolment rates, breakage and points liabilities increasingly fail to show whether a programme is truly effective. They capture activity, not impact. What now matters is whether loyalty schemes measurably change customer behaviour.
Nadejda Popova
New loyalty engines: Who drives choice?
12 May 26 | GMT: 03:00 PMExplore how traditional loyalty models are being challenged—and what it takes to build emotionally resonant, trusted and AI‑enabled loyalty strategies for the future.
Euromonitor International
The Loyalty Edge: How UK Grocers Win Repeat Customers
31 Mar 26The UK grocery retail landscape has become increasingly defined by the prominence of member-only pricing, as retailers seek to deepen loyalty participation and reinforce perceptions of value amid a highly constrained macroeconomic backdrop marked by the rising cost of living and skyrocketing energy prices.
Nadejda Popova
Understanding Cross‑Country Loyalty Dynamics in the Airline Industry
23 Mar 26Cross-country differences in loyalty participation and spending reveal how effectively programmes convert engagement into commercial impact. Using Euromonitor’s Loyalty Contribution Index and Loyalty Index, this article explores how airline markets compare globally and how company strategies align with national loyalty dynamics.
Jared Conway
From Perks to Personal Bests: Why Loyalty Needs a Wellness Engine
16 Feb 26Wellness has become a high value expectation for consumers, creating a strong opportunity for companies to integrate it into loyalty strategies. Its broad, adaptable scope allows almost any brand to embed wellness and form partnerships with health and wellness players. By rewarding progress on personal wellness journeys, companies create a powerful engagement loop that drives loyalty, relevance, and new revenue potential.
Rocio Franco