Editor's Choice
What AI-Powered Discovery Means for Travel Loyalty Programmes
15 Oct 26AI is becoming a more common part of the travel consideration journey, particularly among shoppers comparing multiple brands. However, discovery alone is not enough. Using Euromonitor's travel clickstream analysis and Loyalty Index, this article examines how AI use differs between shoppers focused on a single travel brand and those comparing multiple brands, how travellers engage with loyalty rewards once they reach different hotel websites and how companies can benchmark their strategic emphasis on loyalty relative to competitors. As AI increasingly influences shopper research, ensuring loyalty benefits are visible and compelling may become a key source of differentiation.
Jared Conway
Bank Loyalty is Shifting from Rewards to Relationships
2 Oct 26The importance of customer data integration into making smarter, more appealing offers to bank customers has never been more important. Financial institutions and technology partners are working to combine behavioural cues, attribute preferences, and transactional metrics to optimise the customer experience and create long-term lifetime value.
Greg Curtiss
How Algorithms Are Rewriting the Retail Model
15 Sep 26Retail competition’s next phase will be shaped by how effectively retailers influence demand, conversion and loyalty across an increasingly connected journey. Discovery, conversion and speed are becoming competitive battlegrounds as technology reshapes how demand is created and captured. GenAI, social commerce and quick commerce are opening new routes to consumers, forcing retailers to rethink how they earn and sustain loyalty, not just how they sell.
Nadejda Popova
Loyalty Enters the Age of Algorithmic Choice
1 Sep 26For decades, loyalty has been designed around the human decision-maker. Customers choose the brand, engage with the programme, earn rewards and decide when those rewards are worth using. Agentic commerce is changing that model.
Nadejda Popova
Inflation Fatigue: Latin America's Smarter Shoppers
17 Jul 26The post-pandemic price spikes have eased across much of Latin America, but 2026 is no clean recovery: inflation has settled near 4% and prices keep rising. Years of stacked increases have changed how people shop. This is inflation fatigue – consumers are not just spending less, they have become tactical, and the winners will adapt to it.
Ivan Salazar
Chart of the Month: Loyalty Stickiness, The Habit Advantage That Defines Category Leaders
14 Jul 26Euromonitor’s loyalty stickiness ratio shifts loyalty from intention to behaviour, capturing how often monthly users return on a daily basis. Our latest Chart of the Month benchmarks customer stickiness and looks at the top three industry leaders.
Rocio Franco