Georgia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Georgia.

Georgia StatisticsGeorgia Country BriefingsFuture Demographics: Georgia in 2030

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    Tea in Georgia

    Nov 2019

    Tea continued to record strong demand in Georgia in 2019, supported by increasing tourism, particularly from Asia, affordable pricing compared to coffee, and more importantly, the ongoing expansion of the ethnic Azerbaijanis, with a fairly high ...

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    Hot Drinks in Georgia

    Nov 2019

    Improving quality and provenance were two trends which had a positive influence on the performance of hot drinks in Georgia in 2019. While an optimistic economy and increasing tourism encouraged higher foodservice volume growth for coffee in ...

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    Other Hot Drinks in Georgia

    Nov 2019

    Other hot drinks continued to be dominated by chocolate-based flavoured powder drinks in 2019, which recorded a stable performance. However, despite its long-standing presence in the country, which includes greater popularity during the late Soviet ...

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    Coffee in Georgia

    Nov 2019

    Demand for coffee in Georgia experienced a recovery in both retail and foodservice terms in 2019 compared to 2018. Coffee continues to be the most popular type of hot drink in the country. Growing demand through foodservice is being driven by on the ...

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    Packaged Food in Georgia

    Nov 2019

    Packaged food growth in Georgia is underpinned by developing consumer lifestyles and evolving modern grocery retailers. Consumers in the country are switching from unpackaged to packaged products, and from purchases of illegal sales to legal, taxed ...

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    Processed Meat and Seafood in Georgia

    Nov 2019

    Processed meat and seafood products saw continued growth in 2019, although this was down on the previous year’s performance. Controls and checks have become more strict for imported products. These procedures involve veterinary checks, for example ...

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    Baked Goods in Georgia

    Nov 2019

    The baked goods category in Georgia is dominated by bread. The unit price for bread has increased significantly in the country in recent years due to a poor grain yield in Russia. Georgia has strong dependence on grain from Russia (more than half of ...

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    Breakfast Cereals in Georgia

    Nov 2019

    Growing awareness among consumers, coupled with increasing demand for convenience arising from accelerating lifestyles, is helping the category grow. Availability is also increasing thanks to the increasing penetration of modern grocery retailers in ...

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    Processed Fruit and Vegetables in Georgia

    Nov 2019

    Processed fruit and vegetables saw continued growth in 2019, improving performance in volume terms while seeing a slightly weaker performance on the previous year in value terms. Local manufacturing faced issues at the end of the review period, as ...

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    Rice, Pasta and Noodles in Georgia

    Nov 2019

    Overall, packaged food is seeing a rapid shift away from unpackaged and towards packaged formats. Changes in retailing, such as the increasing influence of modern grocery retailers, represent the main reason for this trend, coupled with stricter ...

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    Sauces, Dressings and Condiments in Georgia

    Nov 2019

    A recent scandal regarding increased content of lead in locally-grown ingredients used in sauces, dressing and condiments has reduced the chances of further success of local production among the local population for most of these products, at least ...

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    Edible Oils in Georgia

    Nov 2019

    Local edible oil manufacturing is starting to take off. With the presence of sunflower, it possible to produce sunflower oil, albeit in limited quantities. Sunflower oil remains the dominant product in the category due to consumers’ relatively low ...

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    Sweet Spreads in Georgia

    Nov 2019

    Chocolate spreads have a strong position in the category, and saw continued growth in 2019. Nut spreads, by contrast, are in short supply and demand, and awareness in also quite low. A significant proportion of the country’s population are not yet ...

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    Ready Meals in Georgia

    Nov 2019

    Ready meals is one of several areas of the packaged food market dominated by local production. This is because local production can successfully compete with imports, as the scale of local products results in lower or at least similar pricing, and ...

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    Soup in Georgia

    Nov 2019

    For most Georgian consumers, soup is best prepared at home by boiling various types of vegetables and meat. Consequently, soup is considered a healthy and affordable meal option, and as a result few people seek packaged alternatives such as ...

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    Georgia: Country Profile

    Oct 2019

    Georgia will see very healthy growth in 2019. Strong private consumption is supported by stable inflation, a tightening labour market and healthy credit growth. Investment activity is stimulated by inflows of EU cohesion funds. However, risks are a ...

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    Analgesics in Georgia

    Oct 2019

    In 2019, paediatric analgesics continued growing albeit from a low base in Georgia. Consumption was low mainly due to poor awareness, however this has gradually changed, and paediatric analgesics outpaced the value sales growth of overall analgesics ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in Georgia

    Oct 2019

    Further strong value growth is expected in cough, cold and allergy (hay fever) remedies over the forecast period due to high levels of pollution from cars and construction sites in the big cities. In 2019, more than one third of the population of ...

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    Dermatologicals in Georgia

    Oct 2019

    Growing consumer awareness of hair loss treatments and genetic susceptibility to hair loss have supported category sales in 2019. Hair loss treatments was an underdeveloped area of dermatologicals in Georgia as low disposable incomes made hair loss a...

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    Dietary Supplements in Georgia

    Oct 2019

    Fish oils/omega fatty acids, important for preventing and managing heart disease, is expected to record faster growth over the forecast period as sales are taking off in modern grocery retailers. An increasing variety of products are available ...

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