Georgia

Baked goods continued to register positive volume growth in both the retail and foodservice channels during 2022 as the key category of unpackaged leavened bread continued to benefit from rising demand. The particularly positive performance seen in…

Vitamins will see positive development both in value and volume terms in 2022, supported by growing consumer interest in preventive medicines. This is particularly thanks to the pandemic, which is leading more Georgians to prioritise integrating…

In 2022, value sales in sports nutrition will grow considerably driven at the rising unit prices of such products as well as the rising awareness that consumer in Georgia have around sports nutrition. Demand is also being boosted by strong marketing…

Consumer health in Georgia will record positive retail current value growth in 2022 driven mostly by growing consumption in volume terms, rather than unit price increases. In fact, the average unit price for consumer health products is expected to…

2022 continues to be a year of recovery and positive momentum for both impulse ice cream and take-home ice cream. Impulse purchases have been spurred by the end of mandatory mask-wearing and the recovery of inbound tourism contributing to an…

In 2021, deodorants experienced higher current value growth than retail volume growth. Much of this is tied to the ongoing local currency devaluation in Georgia, which resulted in average unit price growth in current terms in 2021.

As a result of lockdowns and the pandemic, consumer purchasing power took a bit hit in 2020 and consumers cut back on spending as much as possible or traded down to cheaper brands. In 2021, with the economy starting to recover, toilet care registered…

In 2020, as a result of lockdowns and the pandemic, consumers purchasing power was hit and consumers cut back on spending as much as possible or traded down to cheaper brands. In 2021, with the economy starting to recover, bleach registered a slight…

2022 saw a significant slowdown in sales growth in breakfast cereals in Georgia as the lifestyles of local consumers returned to pre-pandemic routines. Breakfast cereals benefited from the strict approach taken to social distancing in home seclusion…

The COVID-19 pandemic had a strongly positive effect on retail value and volume sales in digestive remedies in Georgia in 2021. This was caused by an increase in consumers eating take-out from restaurants during the lockdowns as well as a sedentary…

Dermatologicals will record robust retail value growth in 2022, supported by inflationary pressures and by the spread of dermatological problems amongst the Georgian population. Antibiotics treatments prescribed to treat the symptoms of COVID-19…

2022 sae cream reinforce its position as the biggest category of other dairy by volume as it registered strong growth, outperforming the category overall in the process. The bulk of cream sales are accounted for by sour cream, which is a very…

Sugar confectionery continued to be the category least affected by the COVID-19 pandemic in comparison with chocolate, being a more affordable indulgence. Even the most impulsive categories such as lollipops and mints which both posted negative…

2021 was a positive year for tobacco in Georgia, with all tobacco products registering growth.

With the pandemic still lingering in 2021, there was still strong demand for wipes. In addition, with society opening up and many workers returning to offices, consumers were leading busy lives once again and valued convenience. Baby wipes continued…

Sunflower oil remains the largest category in edible oils both in volume and value terms with olive oil and corn oil taking a much smaller share. Due to its size, the performance of sunflower oil determines the development of the edible oil category…

Milk formula continued to post the slowest volume growth of any baby food category in 2022. Demand for milk formula is heavily dependent on the birth rate, which determines the rate at which the consumer base for milk formula is regenerated and with…

2022 was expected to be a better year as growing demand for chocolate confectionery after the easing of COVID-19 restrictions such as wearing masks and home quarantines. Consumer demand has recovered to an extent with positive volume growth in…

While oral care maintained positive current value sales growth in 2021, in retail volume terms, sales continued to decline, albeit at a lower rate than in 2020. Local consumers maintained oral care routines as they followed basic personal care and…

The economy took a bit hit in 2020, as a result of lockdowns and the pandemic and consumers cut back on spending as much as possible or traded down to cheaper brands. In 2021, with the economy starting to recover, dishwashing registered a slight…