Georgia

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Georgia.

Country Report

Deodorants in Georgia

Jun 2022

In 2021, deodorants experienced higher current value growth than retail volume growth. Much of this is tied to the ongoing local currency devaluation in Georgia, which resulted in average unit price growth in current terms in 2021.

USD 1,195
Country Report

Toilet Care in Georgia

Feb 2022

As a result of lockdowns and the pandemic, consumer purchasing power took a bit hit in 2020 and consumers cut back on spending as much as possible or traded down to cheaper brands. In 2021, with the economy starting to recover, toilet care registered…

USD 1,195
Country Report

Bleach in Georgia

Feb 2022

In 2020, as a result of lockdowns and the pandemic, consumers purchasing power was hit and consumers cut back on spending as much as possible or traded down to cheaper brands. In 2021, with the economy starting to recover, bleach registered a slight…

USD 1,195
Country Report

Skin Care in Georgia

Jun 2022

Even though skin care was able to sustain positive current value sales growth in 2021, largely driven by a rise in unit prices due to local currency devaluation, retail volume sales continued to decline in Georgia, albeit at a lower rate compared to…

USD 1,195
Country Report

Retailing in Georgia

Apr 2022

In 2021, as society opened, and COVID-19 infections fell, consumers began spending again and updating their wardrobes, as they socialised again. As a result, current value sales in retailing grew after a decline in the previous year. The Georgian…

USD 2,450
Country Report

Home Insecticides in Georgia

Feb 2022

Home insecticides were largely unaffected by COVID-19, as it is mainly a seasonal, functional product and was not directly related to the hygiene concerns consumers had in relation to the pandemic. The main driver of volume sales each year is the…

USD 1,195
Country Report

Cigarettes in Georgia

Jul 2022

2020 and 2021 have stalled a downward decline in volume sales of cigarettes, with volume sales increasing in both years. In 2019, significant tax increases on cigarettes led a severe drop in volume sales; however, in the past two years volume sales…

USD 1,195
Country Report

Fragrances in Georgia

Jun 2022

Even though fragrances returned to positive current value growth in 2021, in volume terms, demand for such products continued to decline during the year. During the year, despite the gradual easing of COVID-19 related restrictions, many Georgians…

USD 1,195
Country Report

Depilatories in Georgia

Jun 2022

In 2021, local currency devaluation continued impacting the performance of depilatories as it resulted in higher unit prices. In retail volume terms, depilatories experienced declining sales, albeit slower than what was seen in 2020, while in current…

USD 1,195
Country Report

Direct Selling in Georgia

Apr 2022

Value sales through direct selling are low in Georgia and it registered value decline during the first year of the COVID-19 pandemic, as direct sales, such as door-to-door selling, were not permitted due to restrictions on movement. Also, most of the…

USD 1,195
Country Report

Surface Care in Georgia

Feb 2022

The economy took a bit hit in 2020, as a result of lockdowns and the pandemic and consumers cut back on spending as much as possible or traded down to cheaper brands. In 2021, with the economy starting to recover, surface care registered a healthy…

USD 1,195
Country Report

Polishes in Georgia

Feb 2022

Value growth in 2020 took a dip compared with the previous year, as people prioritised home care cleaning products in light of COVID-19. Value growth was higher again in 2021. With society opening up and people socialising within homes again, they…

USD 1,195
Country Report

Laundry Care in Georgia

Feb 2022

The economy took a bit hit in 2020, as a result of lockdowns and the pandemic and consumers cut back on laundry spend, especially for less essential products such as fabric softeners. In 2021, with the economy starting to recover, laundry care…

USD 1,195
Country Report

Beer in Georgia

Jul 2022

There was a healthy increase in volume sales in 2021, as society opened up and people socialised again. The on-trade channel in particular registered a significant volume increase. However, competitive pricing was a key driver of value sales, as…

USD 1,195
Country Report

Retail Tissue in Georgia

May 2022

Retail tissue continued to register healthy current value and volume growth in 2021, on par with 2020. With the pandemic still lingering, and people still spending significant amounts of time at home, demand was strong across all product areas.…

USD 1,195
Country Report

Tobacco in Georgia

Jul 2022

2021 was a positive year for tobacco in Georgia, with all tobacco products registering growth.

USD 2,450
Country Report

Wipes in Georgia

May 2022

With the pandemic still lingering in 2021, there was still strong demand for wipes. In addition, with society opening up and many workers returning to offices, consumers were leading busy lives once again and valued convenience. Baby wipes continued…

USD 1,195
Country Report

Mixed Retailers in Georgia

Apr 2022

Mixed retailers remains a tiny retail channel in Georgia, being represented by just four outlets of Best Price’s Fix Price variety stores chain. This chain expanded from one outlet at the start of the review period to four outlets from 2018 onwards,…

USD 1,195
Country Report

Alcoholic Drinks in Georgia

Jul 2022

Volume sales increased significantly in 2021, compared with the previous year, as with society opening up, people started socialising again and as result, volume sales picked up, especially through on-trade channels. However, with the pandemic…

USD 2,450
Country Report

Sun Care in Georgia

Jun 2022

Sun care recorded among the strongest declines in current value and retail volume terms within beauty and personal care in the previous year, in response to COVID-19. In 2021, retail volume sales continued to decline, albeit at a lower rate than in…

USD 1,195
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