Georgia

Regardless of the many consequences caused by the COVID-19 pandemic, sour milk will continue to grow significantly in 2021. The main reason for this is because many consumers switched from unpackaged matsoni (a traditional sour milk product) to…

Despite being present in the country for more than a decade, coffee whiteners will continue to hold a small share within other dairy in Georgia in 2021. Consumers are not in the habit of using coffee whiteners, although coffee is fairly developed in…

In 2021, shelf stable milk will continue to see impressive current value growth. Shelf stable milk responded well to the COVID-19 pandemic in 2020 as consumers preferred this format as they were able to bulk buy and reduce the number of times they…

In response to the COVID-19 pandemic in 2020, unpackaged hard cheese firstly became unpopular amongst consumers and then started to disappear from shelves in retailers. The main reason for this was due to the hygiene concerns surrounding unpackaged…

Rising health awareness in Georgia will result in more people consuming butter in 2021, despite its relatively higher unit prices. In Georgia, as in some other Eastern European countries, butter is perceived as a healthier and more natural option…

Baby food was one of the few product areas to be unimpacted by the COVID-19 pandemic in 2020. Due to the essential nature of the product, parents will continue to purchase baby food, regardless of the economic backdrop. Likewise, baby food is not…

The landscape in which businesses operate has an impact on the supply chain and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a…

The briefing examines how Pharmaceuticals and Medical Equipment industry performs globally and in the largest countries in terms of pharmaceuticals and medical equipment output. The report also provides data for production, market size, imports,…

The digital revolution has been rewiring retail for years. The Coronavirus (COVID-19) pandemic accelerated this transition as e-commerce became the default setting for many housebound consumers. The crisis-inspired surge in e-commerce is leading to a…

After experiencing a steep decline in 2020, fruit snacks is expected to record double-digit growth in retail volume sales in 2021. In addition to being popular choices for on-the-go or between-meals snacking, traditional Georgian fruit snacks like…

Overall retail volume and current value growth rates for sugar confectionery are expected to pick up in 2021. As the threat from COVID-19 recedes and the economic picture in Georgia brightens, most categories should experience stronger demand thanks…

As the impact of COVID-19 begins to subside, all of the main snacks categories in Georgia are expected to register improved results in 2021. A nascent economic recovery should strengthen confidence and purchasing power among consumers, which will…

To combat rising food inflation, in April 2021 Russia imposed a three-month ban on exports of sunflower seeds, and announced they would be subject to a new export tax when this ban expired. These measures have driven up costs for Georgian companies…

Impulse ice cream consumption in Georgia declined in 2020 due to the outbreak of COVID-19, which caused inbound tourism to collapse and resulted in Georgians spending much of the year confined to their homes. The category is expected to see a robust…

After having declined in 2020, gum retail volume sales are expected to rebound rapidly in 2021, and the category also looks set to show a dramatically improved performance in current value growth terms. Gum consumption should increase as Georgians…

Chocolate confectionery is poised to record an improved performance in 2021, with retail volume sales set to rebound strongly and current value growth projected to surpass that recorded in 2020. Recovery will be fuelled by growth in confidence and…

Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify…

COVID-19 had a positive effect on demand for cigarettes in Georgia during 2020 for a number of reasons. There was stockpiling and panic buying at the start of the lockdown, but this proved to be fairly short lived. Moreover, many Georgian expatriates…

Tobacco free oral nicotine remained insignificant at the end of the review period, with these products lacking a significant distribution presence in Georgia. Sales are not expected to emerge in the forecast period.

Having expanded rapidly throughout the review period, retail current value sales of e-vapour products declined marginally during 2020. During the review period, some consumers switched from cigarettes to vapour products as they are regarded less…