Georgia

Grocery retailing in Eastern Europe is growing moderately. A major structural change is being seen, as evidenced by the dramatic decline of traditional grocery retailers, which is giving way to large modern grocery retailers. As the market ...

The recent fluctuations and eventual devaluation of the local Georgian currency have affected local retailing significantly. The first waves of currency instability began at the end of 2014 and caused concerns amongst consumers who were uncertain ...

The habits of Georgian consumers are changing. More shoppers are frequenting modern grocery retailers, and this change is having an effect on other channels. In particular, chained and branded apparel and footwear specialist retailers located in ...

Traditional grocery retailers are facing intense competition from modern grocery retailers, which continue to emerge and take share from mature traditional grocery retailers. The opinions and shopping habits of consumers are changing. Convenient and ...

The ongoing development of the e-commerce channel in Georgia in 2019 continues to offer new, smaller businesses looking to enter retail a promising track. Before e-commerce, smaller retailers faced a huge obstacle to entry in the form of large, ...

Chemists/pharmacies continues to grow and it remains the largest channel within health and beauty specialist retailers in 2019, with growth bolstered by rising product prices and the essential nature of its medical product offering. In addition, ...

The perception of modern grocery retailers continues to change in Georgia, particularly with the expansion of MAF Hypermarkets Georgia (Carrefour) and the presence of domestic players such as Nikora JSC and Goodwill setting new standards in grocery ...

The number of users of smartphones increased significantly over the review period, with users from a broader range of ages now using these devices more frequently than at the beginning of the review period when it was primarily younger users. The ...

Direct selling was dominated by sales of beauty and personal care products over the review period, due in large part to the affordability of the products offered compared to prices demanded by standard retailers. Indeed, even with the increased unit ...

Although remaining a relatively small category, with multi-purpose cleaners not far behind in terms of usage in 2019, bleach recorded accelerating retail volume growth over the course of the review period, demonstrating that bleach still has an ...

Urban areas remained the major contributors to toilet care development in Georgia in 2019, mainly due to differences in disposable incomes. The lack of active development of modern grocery retailers in rural areas is another factor limiting growth ...

There was a significant increase in the inflow of foreign tourists to Georgia throughout the review period. This trend is expected to continue over the forecast period as the country is becoming an increasingly attractive holiday destination. Climate...

Georgian consumers are increasingly aware of their health and interested in the impact synthetic ingredients have on the quality of their lives. Green and health issues are a general trend in household care and are now becoming more readily adopted ...

Despite strong retail value growth in 2019, surface care remained a small category in Georgia in 2019, with more modest retail volume growth. However, in response to the recent currency devaluation, unit prices increased, thus driving value growth. ...

Georgia has ongoing issues with counterfeit products and laundry care is no exception. As all laundry care products are imported, prices can fluctuate. Given that counterfeit products are usually available at significantly lower unit prices, many ...

Retail value sales of polishes continued to grow in 2019, rising at a significantly stronger rate than demand. Value sales within polishes were largely driven by the increase in unit prices of products, most of which are imported. As the Georgian ...

The number of automatic dishwashers in Georgia increased steadily over the review period. Although still relatively limited, penetration of dishwashers is set to continue rising over the forecast period, in line with growing awareness of improving ...

The improving economy and recovering consumer purchasing power contributed to accelerating current value growth within home care in Georgia in 2019. Changing consumer habits due to the continued shift in the retail landscape indicate wider channel ...

Ongoing depopulation up to 2030 will be driven by negative net migration, alongside natural decrease from 2021 onwards. Falling birth rates and rising life expectancy will encourage a hastening of the ageing trend, but Georgia will remain relatively ...

Georgia will see very healthy growth in 2019. Strong private consumption is supported by stable inflation, a tightening labour market and healthy credit growth. Investment activity is stimulated by inflows of EU cohesion funds. However, risks are a ...