Georgia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Georgia.

Georgia StatisticsGeorgia Country BriefingsFuture Demographics: Georgia in 2030

Filters
Industry
    Product Type
    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Georgia

    Mar 2019

    The local currency has been experiencing episodes of devaluation against other major currencies since 2014. This has affected tissue and hygiene as the majority of categories rely heavily on imports. Since then, most imported goods have experienced ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Nappies/Diapers/Pants in Georgia

    Mar 2019

    The negative stigma regarding the use of nappies/diapers/pants is gradually wearing off in Georgia. In addition, with growing urbanisation, consumers are becoming busier and appreciate the convenience of these products. Per capita consumption is on ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Tissue and Hygiene in Georgia

    Mar 2019

    The improving economic situation, resulting in rising consumer confidence and growing purchasing power, especially in urbanised areas, favourably impacted retailing in Georgia in 2018. The majority of fmcg products continued to develop, and this ...

    US$2,650
    Add to cart View details
    Country Report

    Country Report

    Retail Adult Incontinence in Georgia

    Mar 2019

    The Georgian population is ageing, as is the case in many European countries. For years birth rates have been low and declining, while life expectancy has continued to expand, resulting in rapid growth of the senior population. This represents an ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Retail Tissue in Georgia

    Mar 2019

    Thanks to the stabilising economic situation and the strengthening purchasing power of most consumer groups, retail tissue registered strong positive growth in both volume and value terms in 2018 in Georgia. Per capita consumption of retail tissue ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Sanitary Protection in Georgia

    Mar 2019

    As convenience, comfort and discretion become more important for women when choosing their sanitary protection products, consumers increasingly opt for less visible types of sanitary protection. This trend evolved throughout the review period, as the...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Wipes in Georgia

    Mar 2019

    Wipes developed in Georgia over the review period, fuelled by growing availability and awareness of home care hygiene product alternatives, as well as the changing habits of local consumers. Wipes are more convenient for personal and home care ...

    US$990
    Add to cart View details
    Country Profile

    Country Profile

    Georgia: Country Profile

    Mar 2019

    Georgia will be one of the fastest-growing economies in the region in 2018. Exceptionally strong growth in exports and a steady rise in manufacturing output are key drivers. The process of fiscal consolidation is a drag but still allows for an ...

    US$150
    Add to cart View details
    Country Report

    Country Report

    Bottled Water in Georgia

    Mar 2019

    The number of foreign visitors to the country increased steadily in the review period, and the improving infrastructure and further advertising abroad are expected to maintain growth in incoming tourists in the forecast period. This, combined with ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Carbonates in Georgia

    Mar 2019

    Sugar is not seen as harmful by most Georgians; therefore, excessive intake of sugarised products, including carbonates, is frequently seen. Carbonates benefited from this in the review period, and is expected to continue to benefit from the habits ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Concentrates in Georgia

    Mar 2019

    Concentrates were no longer available in Georgia at the end of the review period, and notable sales of these products are not expected to be seen over the forecast period. ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Energy Drinks in Georgia

    Mar 2019

    Energy drinks in Georgia continued to see strong off-trade volume and current value growth in 2018. In fact, low health awareness amongst the target consumer group, mainly the younger generation, helped energy drinks to see double-digit growth in ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Juice in Georgia

    Mar 2019

    As the review period showed, many fast moving consumer goods categories were affected by the devaluation of the Georgian lari against the US dollar and the euro. However, juice in Georgia was outstanding in terms of its unit price stability. There ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Soft Drinks in Georgia

    Mar 2019

    Despite further currency devaluation, consumers remain positive about the financial situation in the country. The GDP growth rate remains positive and people remain happy to spend on different soft drinks. Various factors are supporting the positive ...

    US$2,100
    Add to cart View details
    Country Report

    Country Report

    RTD Coffee in Georgia

    Mar 2019

    RTD coffee remains quite an underdeveloped category in Georgia. Lack of promotion within the review period and low availability and poor competition within the category have led to low awareness amongst consumers. This trend is expected to continue ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    RTD Tea in Georgia

    Mar 2019

    Many Georgian consumers are not particularly concerned with the high amount of sugar in non-alcoholic drinks and foods. However, to some extent there is a negative perception of carbonates – some consumers tend to avoid the consumption of carbonates ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Sports Drinks in Georgia

    Mar 2019

    Sports drinks were not available in Georgia at the end of the review period, and notable sales of these products are not expected to be seen over the forecast period. ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Coffee in Georgia

    Mar 2019

    Steady value and volume growth in the forecast period will be much supported by the contribution of on-trade coffee specialists. There is growing competition between on-trade coffee outlets. Local players such as Coffee.in (the biggest chain of ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Other Hot Drinks in Georgia

    Mar 2019

    The pace at which other hot drinks is expected to continue to grow in volume terms within the forecast period will be similar that seen in the review period; therefore, there are no expectations that other hot drinks will emerge. The review period ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Hot Drinks in Georgia

    Mar 2019

    2018 brought positive volume and value growth for hot drinks in Georgia. The expansion of hot drinks was in line with the projected growth of GDP of 2018. However, the growth of the economy is not the only driver for hot drinks: coffee is affected by...

    US$2,100
    Add to cart View details

    Market Research Solutions

    Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

    Learn More