Georgia

A stable and competitive business environment is vital to operate efficiently and attract inward investment. Businesses can assess these factors alongside challenges such as corruption, political instability and terrorism to understand the strengths ...

Sports drinks sales in Georgia are being boosted by the growing popularity of amateur sports throughout the country. In addition, the rise in the number of people who regularly attend gyms in order to stay in shape is also helping to fuel demand, ...

A growing number of Georgian consumers are opting for locally produced juices, regardless of slightly higher prices compared to imported alternatives. This can be attributed to the fact that there is a perception that locally produced juices are made...

Many Georgian consumers are not particularly concerned about the high amount of sugar in non-alcoholic drinks and foods. However, to some extent, there is a negative perception of carbonates, with some consumers tending to opt for still RTD tea ...

Energy drinks in Georgia continue to see strong off-trade volume and current value growth. Limited health awareness among the target consumer group, mainly the younger generation, ensured energy drinks saw double-digit growth throughout the review ...

Sugar is not seen as harmful by most Georgians, with excessive intake of sugarised products thus being common. Carbonates is expected to continue to benefit from this situation over the forecast period, with both non-cola and cola carbonates ...

The number of foreign visitors to Georgia increased steadily over the review period, with improving infrastructure and further advertising abroad expected to maintain incoming tourist growth over the forecast period. Combined with the hot Georgian ...

Despite further devaluation of the local currency, consumers remain positive about the financial situation in Georgia. GDP growth remains positive and consumers continue to spend on a wide range of different soft drinks. Various factors are ...

RTD coffee sales remain limited in Georgia due to strong competition from other categories such as energy drinks and on-trade ice coffee. In addition, demand is also limited by a lack of promotion and limited availability and competition, resulting ...

Concentrates are no longer available in Georgia, with sales expected to remain negligible over the forecast period. ...

Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

Tea continued to record strong demand in Georgia in 2019, supported by increasing tourism, particularly from Asia, affordable pricing compared to coffee, and more importantly, the ongoing expansion of the ethnic Azerbaijanis, with a fairly high ...

Improving quality and provenance were two trends which had a positive influence on the performance of hot drinks in Georgia in 2019. While an optimistic economy and increasing tourism encouraged higher foodservice volume growth for coffee in ...

Other hot drinks continued to be dominated by chocolate-based flavoured powder drinks in 2019, which recorded a stable performance. However, despite its long-standing presence in the country, which includes greater popularity during the late Soviet ...

Demand for coffee in Georgia experienced a recovery in both retail and foodservice terms in 2019 compared to 2018. Coffee continues to be the most popular type of hot drink in the country. Growing demand through foodservice is being driven by on the ...

Packaged food growth in Georgia is underpinned by developing consumer lifestyles and evolving modern grocery retailers. Consumers in the country are switching from unpackaged to packaged products, and from purchases of illegal sales to legal, taxed ...

Processed meat and seafood products saw continued growth in 2019, although this was down on the previous year’s performance. Controls and checks have become more strict for imported products. These procedures involve veterinary checks, for example ...

The baked goods category in Georgia is dominated by bread. The unit price for bread has increased significantly in the country in recent years due to a poor grain yield in Russia. Georgia has strong dependence on grain from Russia (more than half of ...

Growing awareness among consumers, coupled with increasing demand for convenience arising from accelerating lifestyles, is helping the category grow. Availability is also increasing thanks to the increasing penetration of modern grocery retailers in ...

Processed fruit and vegetables saw continued growth in 2019, improving performance in volume terms while seeing a slightly weaker performance on the previous year in value terms. Local manufacturing faced issues at the end of the review period, as ...