Georgia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Georgia.

Country Report

Tea in Georgia

Nov 2021

Local production of tea continues to experience a revival, supported by the government’s programme to finance and rehabilitate abandoned plantations from the Soviet era. The programme’s aim is to pass tea plantations to local players free of charge…

USD 990
Country Report

Other Hot Drinks in Georgia

Nov 2021

Other hot drinks performed poorly in 2020 due to the COVID-19 pandemic and the impact it had on the foodservice industry and consumers’ spending power. Foodservice volumes saw strongly negative growth due to the closure of foodservice outlets for…

USD 990
Country Report

Hot Drinks in Georgia

Nov 2021

Foodservice outlets throughout Georgia continue to be worse off during 2021 than they were pre-pandemic. In 2020, such outlets were forced to close for almost half of the year as a preventative measure against the spread of COVID-19. This caused…

USD 2,100
Country Report

Coffee in Georgia

Nov 2021

Retail volume growth in coffee during the pandemic has been fuelled by economy brands in regular instant standard coffee. While Georgian consumers switched from buying coffee in foodservice to retail, they were in general unwilling to spend a lot of…

USD 990
Country Report

Wound Care in Georgia

Oct 2021

The easing of COVID-19 related restrictions and consumers spending more time outdoors benefit sales of wound care products in 2021, both in retail volume as well as current value terms. While the pandemic continues in the first half of 2021, as the…

USD 990
Country Report

Weight Management and Wellbeing in Georgia

Oct 2021

Weight management and wellbeing as a product area a whole is anticipated to see positive growth in retail volume and current value terms in 2021. The sedentary lifestyle many have been leading since the inception of the COVID-19 pandemic has led many…

USD 990
Country Report

Vitamins in Georgia

Oct 2021

Vitamins is expected to record an increase in retail volume and retail current value sales in 2021. Much like in other countries, Georgia will see an increased demand for vitamins in 2021 as a result of the COVID-19 pandemic. Widespread information…

USD 990
Country Report

Sports Nutrition in Georgia

Oct 2021

Gym closures negatively affected the category as a whole in the previous year as many consumers purchase and consume products in sports nutrition in conjunction with particular exercise regimes and specific types of workouts (predominantly…

USD 990
Country Report

Paediatric Consumer Health in Georgia

Oct 2021

Paediatric consumer health remains underdeveloped in Georgia. The tradition, even in the medical community, in case of a minor ailment is to treat it with natural methods; a diet rich in fresh fruit and improving overall physical and emotional…

USD 990
Country Report

Herbal/Traditional Products in Georgia

Oct 2021

Herbal/traditional products is expected to see a slight increase in its growth rate in 2021 compared to the slight dip in the previous year due to the economic effects of COVID-19. The demand for herbal/traditional products seems to have resumed a…

USD 990
Country Report

Digestive Remedies in Georgia

Oct 2021

The COVID-19 pandemic has a positive effect on retail value and retail volume sales alike in digestive remedies in 2021. This positive effect is caused by an increase in consumers eating take-out from restaurants during the lockdown in the first half…

USD 990
Country Report

Dietary Supplements in Georgia

Oct 2021

In 2021 dietary supplements resume an upwards trend in growth after a disruption in the previous year due to the COVID-19 pandemic and the economic repercussions thereof for many consumers. The growth trend established during the review period is…

USD 990
Country Report

Dermatologicals in Georgia

Oct 2021

Hair loss treatments remain the leading product area driving retail current value growth in this category in 2021. Despite the fact that this product area does not represent a priority product for many consumers, it is believed that the reason it has…

USD 990
Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Georgia

Oct 2021

Value growth is sustained in cough, cold and allergy (hay fever) remedies due to high levels of pollution from cars and construction sites in the big cities. More than one third of the population of Georgia is concentrated in the capital, Tbilisi.…

USD 990
Country Report

Consumer Health in Georgia

Oct 2021

Compared to the previous year when, despite certain restrictions, many OTC product areas saw faster growth than usual as consumers, not knowing what to expect during unprecedented lockdown measures, began to stockpile products across consumer health,…

USD 2,650
Country Report

Analgesics in Georgia

Oct 2021

Self-medicating in order to endure pain continues to drive growth in 2021, as consumers would rather avoid hospitals and clinics as they are worried about the possibility of catching COVID-19 in medical facilities. As such, there is strong growth…

USD 990
Country Briefing

Income and Expenditure: Georgia

Oct 2021

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

USD 250
Country Report

Yoghurt and Sour Milk Products in Georgia

Sep 2021

Regardless of the many consequences caused by the COVID-19 pandemic, sour milk will continue to grow significantly in 2021. The main reason for this is because many consumers switched from unpackaged matsoni (a traditional sour milk product) to…

USD 990
Country Report

Other Dairy in Georgia

Sep 2021

Despite being present in the country for more than a decade, coffee whiteners will continue to hold a small share within other dairy in Georgia in 2021. Consumers are not in the habit of using coffee whiteners, although coffee is fairly developed in…

USD 990
Country Report

Drinking Milk Products in Georgia

Sep 2021

In 2021, shelf stable milk will continue to see impressive current value growth. Shelf stable milk responded well to the COVID-19 pandemic in 2020 as consumers preferred this format as they were able to bulk buy and reduce the number of times they…

USD 990
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