Georgia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Georgia.

Georgia StatisticsGeorgia Country BriefingsFuture Demographics: Georgia in 2030

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    Business Dynamics: Georgia

    Jan 2019

    Reforms enacted by the state have improved Georgia’s competitiveness, enhancing its rankings in key business indices. Its low taxes are a boon for corporations that can plough money back into their operations, helping them to grow. Corruption is not ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Georgia

    Jan 2019

    Insight into income and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment or household type to ...

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    Country Briefing

    Country Briefing

    Natural Resources: Georgia

    Jan 2019

    The Natural Resource landscape in which businesses operate has an impact on the supply chain and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors such as agriculture, energy, mining and ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Georgia

    Dec 2018

    Understanding the structure and health of an economy are important for decision-making within an existing operating environment as well as for expansion strategies. Real GDP growth, inflation and exchange rate fluctuations will directly impact ...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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    Country Profile

    Country Profile

    Georgia: Country Profile

    Dec 2018

    Georgia will be one of the fastest-growing economies in the region in 2018. Exceptionally strong growth in exports and a steady rise in manufacturing output are key drivers. The process of fiscal consolidation is a drag but still allows for an ...

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    Country Report

    Country Report

    Analgesics in Georgia

    Nov 2018

    Paediatric analgesics continued growing albeit from a low base in Georgia. Consumption remained low mainly due to poor awareness about that area of analgesics. However, that gradually changed. Paediatric analgesics outpaced the value sales growth of ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Georgia

    Nov 2018

    The value performance of cough, cold and allergy (hay fever) remedies is expected to outpace that of the review period at constant 2018 prices. One of the reasons for this better performance will be a more stable economy. The review period saw waves ...

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    Country Report

    Country Report

    Dermatologicals in Georgia

    Nov 2018

    Within dermatologicals in Georgia, the two areas of hair loss treatments and medicated shampoos were not regarded as essential products. Poor disposable incomes, availability, choice and awareness led to low demand. Medicated shampoos also faced ...

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    Country Report

    Country Report

    Dietary Supplements in Georgia

    Nov 2018

    Between one quarter and one third of value sales of overall dietary supplements belonged to those to benefit bone health. That made minerals, and more precisely, calcium supplements, a large area of dietary supplements in 2018. Many consumers ...

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    Country Report

    Country Report

    Digestive Remedies in Georgia

    Nov 2018

    Georgian cuisine mainly consists of beef, pork and lamb dishes which are served fried in most cases with quite a significant amount of fat. Dishes without meat are often pastries stuffed with cheese and eggs or even more meat. Some Georgian regional ...

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    Country Report

    Country Report

    Herbal/Traditional Products in Georgia

    Nov 2018

    Urban and industrial areas of Georgia are severely polluted. The capital, Tbilisi, is home to one third of the total population and suffers bad air pollution mainly because transport vehicles were not subject to obligatory technical inspections. Also...

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    Country Report

    Country Report

    Consumer Health in Georgia

    Nov 2018

    Most categories within consumer health were either already mature or approaching maturity; as a result, overall consumer health in Georgia did not record outstanding growth. However, minor areas in consumer health started to emerge thanks to changing...

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    Country Report

    Country Report

    Paediatric Consumer Health in Georgia

    Nov 2018

    The review period brought greater awareness to many areas of consumer health. Regardless of some uncertainty regarding the economy which caused waves of currency devaluations, the changes in consumer habits still evolved. That touched paediatric ...

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    Country Report

    Country Report

    Sports Nutrition in Georgia

    Nov 2018

    By 2018, sports nutrition was the most dynamic category in overall consumer health in Georgia. This trend was supported by significant growth in the number of gyms in the country – both in urban areas and the capital Tbilisi as demand for a healthier...

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    Country Report

    Country Report

    Vitamins in Georgia

    Nov 2018

    Georgian consumers regarded vitamin D as one to be taken if one lacks exposure to the sun. However, Georgia is a very sunny country and even in winter there is no need for additional vitamin D. As of the end of the review period it was generally only...

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    Country Report

    Country Report

    Weight Management and Wellbeing in Georgia

    Nov 2018

    Awareness of weight management and wellbeing products did not increase significantly since its launch in Georgia. Many people simply had not heard of such products as companies were not active enough in marketing and promoting their products and ...

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    Country Report

    Country Report

    Wound Care in Georgia

    Nov 2018

    Mandatory technical inspections for cars stopped in Georgia more than a decade ago. Until 2017 there were no plans to start inspections again but, from 2018, inspections will be implemented for certain categories of automobiles and within the ...

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    Country Report

    Country Report

    Travel in Georgia

    Oct 2018

    According to the Georgian tourism authorities, travel already generates 7% of GDP, which illustrates the importance of the industry for the country. In the review period, the number of incoming trips increased strongly, with an even more impressive ...

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    Strategy Briefing

    Strategy Briefing

    Laundry Care in Eastern Europe

    Jul 2018

    Eastern Europe is expected to see a somewhat improved performance after the economic downturn in some of its key markets. A number of factors will continue to impact both volume and value sales of laundry care, such as financial uncertainties, ...

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