Georgia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Georgia.

Georgia StatisticsGeorgia Country BriefingsFuture Demographics: Georgia in 2030

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    Georgia: Country Profile

    Sep 2018

    Georgia will be one of the fastest-growing economies in the region in 2018. Exceptionally strong growth in exports and a steady rise in manufacturing output are key drivers. The process of fiscal consolidation is a drag but still allows for an ...

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    Strategy Briefing

    Strategy Briefing

    Laundry Care in Eastern Europe

    Jul 2018

    Eastern Europe is expected to see a somewhat improved performance after the economic downturn in some of its key markets. A number of factors will continue to impact both volume and value sales of laundry care, such as financial uncertainties, ...

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    Strategy Briefing

    Strategy Briefing

    Skin Care in Eastern Europe

    Jul 2018

    Skin care sales in Eastern Europe have shown unspectacular results as weak economies in the region’s largest countries have hindered sales. Turnovers are picking up with shoppers becoming more affluent as well as educated. Previously unseen brands ...

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    Country Report

    Country Report

    Cigarettes in Georgia

    Jul 2018

    Excise tax on cigarettes increased by 64% in 2017, which resulted in a significant drop in volume consumption. Excise tax increased again in 2018 and negative retail volume growth is set to continue over the forecast period. With most consumers price...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Georgia

    Jul 2018

    In 2017, the excise taxes for cigars, cigarillos and smoking tobacco increased by 40-50%, which dragged up unit prices. Regardless of significantly increased unit prices, retail volume sales did not decline. The category’s consumer base comprised ...

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    Country Report

    Country Report

    Tobacco in Georgia

    Jul 2018

    Tobacco in Georgia is in transformation. Gradually increasing taxation, stricter bans on smoking, slowly increasing health awareness and new categories’ expansion continued to lead the tobacco industry in a new direction. Traditional categories ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Georgia

    Jul 2018

    Most cigarette smokers consider vapour products less harmful than cigarettes or not harmful at all due to the absence of tar and some other substances. Some smokers use or have used vaping as a way to give up smoking regular cigarettes or at least ...

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    Country Report

    Country Report

    Beer in Georgia

    Jun 2018

    For most of the review period, excise tax on beer in Georgia was based on overall volume and levied per litre. In early 2015, the excise tax was increased to GEL0.60 per litre, and the ensuing price hikes caused total beer volume sales to decline ...

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    Country Report

    Country Report

    Cider/Perry in Georgia

    Jun 2018

    Cider/perry remained a negligible category in Georgia in 2017. This is not expected to change over the forecast period....

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    Country Report

    Country Report

    Alcoholic Drinks in Georgia

    Jun 2018

    Beer in Georgia recorded a dramatic decline in total volume sales in 2015 following an increase in excise tax at the beginning of that year, and this lowered the category’s corresponding review period CAGR. However, consumers quickly adapted to the ...

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    Country Report

    Country Report

    Rtds/High-Strength Premixes in Georgia

    Jun 2018

    RTDs/high-strength premixes remained a negligible category in Georgia in 2017, and it is unlikely that this will change over the forecast period....

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    Country Report

    Country Report

    Spirits in Georgia

    Jun 2018

    Vodka continued to dominate white spirits in Georgia in 2017, and remained by far the largest spirits category overall in total volume sales terms. Vodka has long been popular among local consumers, partly because it is perceived as a relatively ...

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    Country Report

    Country Report

    Wine in Georgia

    Jun 2018

    There is a strong tradition of producing home-made wine in Georgia. It is easy to obtain large quantities of grapes for making wine at home, particularly in rural areas of regions where grape cultivation is widespread. In addition, many rural ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Georgia

    May 2018

    The review period was full of uncertainty in terms of the economy in Georgia. The Georgian lari faced several waves of dramatic devaluation in 2014, continuing into 2017. In such an import dependant country as Georgia, the more expensive foreign ...

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    Country Report

    Country Report

    Bath and Shower in Georgia

    May 2018

    At the end of the 2000s, modern grocery retailers began significant activities, hoping to outperform traditional grocery retailers, which comprises mainly independent grocery retailers. By 2012, this process was fuelled by the appearance of an ...

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    Country Report

    Country Report

    Colour Cosmetics in Georgia

    May 2018

    Colour cosmetics is fully dependent on imports with no local production present at the end of the review period. Therefore, the category has been affected by local currency devaluation waves that were evident, starting from the end of 2014. The ...

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    Country Report

    Country Report

    Deodorants in Georgia

    May 2018

    The performance of deodorants is expected to remain positive as it still has significant room for growth. The availability of deodorants continued to rise, as not all distribution channels offered them, especially in rural areas. In a situation when ...

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    Country Report

    Country Report

    Depilatories in Georgia

    May 2018

    Value sales of women’s razors and blades are predicted to slow down over the forecast period compared to the review period. This is because the category is approaching maturity and no strong, explosive growth is expected. Local consumers are also ...

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    Country Report

    Country Report

    Fragrances in Georgia

    May 2018

    In 2017, the growth of premium men’s fragrances outpaced that of premium women’s fragrances. This trend was evident throughout the review period. The habits of consumers are changing as it is gradually becoming habitual for males to spend more on ...

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    Country Report

    Country Report

    Hair Care in Georgia

    May 2018

    Salon professional hair care is predicted to record stronger volume and value growth at constant 2017 prices over the forecast period compared to the review period, as brands that were initially present mainly in salons are not expanding outside of ...

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