Georgia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Georgia.

Georgia StatisticsGeorgia Country BriefingsFuture Demographics: Georgia in 2030

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    Nappies/Diapers/Pants in Georgia

    Jun 2020

    With growing urbanisation, consumers in Georgia had become busier, appreciating the convenience that disposable nappies/diapers/pants offer. Growth was further aided by increased product availability and the expansion of modern grocery ...

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    Country Report

    Country Report

    Wipes in Georgia

    Jun 2020

    Wipes developed in Georgia over the review period, fuelled by growing availability and awareness of home care hygiene product alternatives, as well as the changing habits of local consumers. Wipes are more convenient for personal and home care ...

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    Country Report

    Country Report

    Tissue and Hygiene in Georgia

    Jun 2020

    The impact of COVID-19 has inadvertently benefited sales of tissue and hygiene in Georgia in 2020. Several factors enable this positive growth, including stockpiling of products, seen across the country with the initial outbreak of COVID-19 hit. ...

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    Country Report

    Country Report

    Retail Tissue in Georgia

    Jun 2020

    With growing urbanisation, the improved financial situation of Georgian consumers and expanding modern grocery retailers, the awareness and availability of numerous products within retail tissue grew in 2019. Boxed facial tissues and tablecloths ...

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    Country Report

    Country Report

    Retail Adult Incontinence in Georgia

    Jun 2020

     The Georgian population is ageing, as is the case in many European countries. For years birth rates have been low and declining, while life expectancy has continued to expand, resulting in the rapid growth of the senior population. This represents ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Georgia

    Jun 2020

     During 2019, the dramatic increase in the inflow of tourists boosted development and sales growth in away-from-home tissue and hygiene in Georgia. The inflow of visitors to Georgia has been rising over the past decade, and 2019 saw further gains. ...

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    Country Report

    Country Report

    Sanitary Protection in Georgia

    Jun 2020

    During 2019, slim/thin/ultra-thin towels with wings were increasingly popular amongst consumers. Wide availability, strong advertising and convenience were all factors of the popularity of the product, with convenience, comfort, and added value ...

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    Country Briefing

    Country Briefing

    Households: Georgia

    May 2020

    Global shifts in gender, ageing, migration, housing and education are transforming the size, location and general make-up of households around the globe, with diverse implications for governments and companies. Households insights can help identify ...

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    Country Briefing

    Country Briefing

    Sustainability: Georgia

    May 2020

    The landscape in which businesses operate has an impact on the supply chain and regulatory matters while offering scope for innovation and new ways of doing business. Insights on key sectors directly related to the environmental sustainability of a ...

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    Country Profile

    Country Profile

    Georgia: Country Profile

    May 2020

    Georgia will see very healthy growth in 2019. Strong private consumption is supported by stable inflation, a tightening labour market and healthy credit growth. Investment activity is stimulated by inflows of EU cohesion funds. However, risks are a ...

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    Strategy Briefing

    Strategy Briefing

    Grocery Retailing in Eastern Europe

    Mar 2020

    Grocery retailing in Eastern Europe is growing moderately. A major structural change is being seen, as evidenced by the dramatic decline of traditional grocery retailers, which is giving way to large modern grocery retailers. As the market ...

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    Country Report

    Country Report

    Retailing in Georgia

    Feb 2020

    The recent fluctuations and eventual devaluation of the local Georgian currency have affected local retailing significantly. The first waves of currency instability began at the end of 2014 and caused concerns amongst consumers who were uncertain ...

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    Country Report

    Country Report

    Apparel and Footwear Specialist Retailers in Georgia

    Feb 2020

    The habits of Georgian consumers are changing. More shoppers are frequenting modern grocery retailers, and this change is having an effect on other channels. In particular, chained and branded apparel and footwear specialist retailers located in ...

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    Country Report

    Country Report

    Traditional Grocery Retailers in Georgia

    Feb 2020

    Traditional grocery retailers are facing intense competition from modern grocery retailers, which continue to emerge and take share from mature traditional grocery retailers. The opinions and shopping habits of consumers are changing. Convenient and ...

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    Country Report

    Country Report

    E-Commerce in Georgia

    Feb 2020

    The ongoing development of the e-commerce channel in Georgia in 2019 continues to offer new, smaller businesses looking to enter retail a promising track. Before e-commerce, smaller retailers faced a huge obstacle to entry in the form of large, ...

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    Country Report

    Country Report

    Health and Beauty Specialist Retailers in Georgia

    Feb 2020

    Chemists/pharmacies continues to grow and it remains the largest channel within health and beauty specialist retailers in 2019, with growth bolstered by rising product prices and the essential nature of its medical product offering. In addition, ...

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    Country Report

    Country Report

    Modern Grocery Retailers in Georgia

    Feb 2020

    The perception of modern grocery retailers continues to change in Georgia, particularly with the expansion of MAF Hypermarkets Georgia (Carrefour) and the presence of domestic players such as Nikora JSC and Goodwill setting new standards in grocery ...

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    Country Report

    Country Report

    Mobile E-Commerce in Georgia

    Feb 2020

    The number of users of smartphones increased significantly over the review period, with users from a broader range of ages now using these devices more frequently than at the beginning of the review period when it was primarily younger users. The ...

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    Country Report

    Country Report

    Direct Selling in Georgia

    Feb 2020

    Direct selling was dominated by sales of beauty and personal care products over the review period, due in large part to the affordability of the products offered compared to prices demanded by standard retailers. Indeed, even with the increased unit ...

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    Country Report

    Country Report

    Bleach in Georgia

    Feb 2020

    Although remaining a relatively small category, with multi-purpose cleaners not far behind in terms of usage in 2019, bleach recorded accelerating retail volume growth over the course of the review period, demonstrating that bleach still has an ...

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