Georgia

There were no sales of cider/perry in Georgia at the end of the review period, and there are currently no expectations of any brands entering the market over the forecast period....

Sales of alcoholic drinks have been hard hit in Georgia by the measures taken to control COVID-19. To help control the spread of COVID-19 the government started to introduce a range of measures as from March 2020. These included limiting foodservice ...

Thanks to economic growth and a stabilising currency, especially in urban areas, consumer expenditure on alcoholic drinks, including spirits witnessed growth in total volume terms in 2019. Nevertheless, total volume sales of spirits are still yet to ...

Georgia is one of the oldest wine-making regions in the world. Studies confirm that Georgian wine-making history dates back 8,000 years. Georgians make wine in traditional large clay vessels called qvevri which are buried in the earth. Nevertheless, ...

Georgia experienced steady growth in inbound tourists over the review period, and this trend continued in 2019. The country’s established popularity as a destination for tourists from former Soviet states, and increasingly from Western European ...

Georgia will see a decrease in economic activity in 2020. The decrease is due to the impact of Coronavirus (COVID-19) measures on the economy, weaker domestic demand as a result of tighter monetary policy, and slower investment related to weaker ...

The significant growth of prices and tax for cigarettes caused a drop in sales that was much lower than anticipated for 2019. Illicit trade had already been rising in 2017 and 2018 due to this growth in price but surged in 2019 due to new taxation ...

Vapour products, such as e-vapour products, continued to see good current value growth in 2019, albeit at a much slower pace than during the review period as a whole. Over the review period, many consumers switched from cigarettes to vapour products ...

Although both smoking tobacco and fine-cut tobacco saw significant growth over the review period, it is likely that growth could have been considerably higher if it were not for illicit trade impacting both categories. Illicit fine cut tobacco is ...

All non-essential retailers were forced to close to prevent the spread of COVID-19 during the lockdown. This is...

Demand for skin care continued to strengthen in 2019 across the category, despite ongoing increases in unit prices due to local currency devaluation towards the end of the review period, which resulted in higher current value growth. Despite some ...

Men’s grooming continued to record healthy current value growth in 2019 due to ongoing unit price rises relating to devaluation of the local currency as many of these products are imported. This resulted in higher value growth compared to volume ...

Toothpaste continued to dominate oral care in Georgia in 2019; while stronger current value growth compared to 2018 was due to higher unit prices, there was no sign of maturity with volume sales continuing to increase at the end of the review period ...

Demand for a wide selection of beauty and personal care products is set to decline in 2020 in response to COVID-19 in Georgia. This is likely to linked to the home seclusion trend, which will particularly impact demand for perceived non-essential ...

Like numerous other beauty and personal care categories, colour cosmetics is completely dependent on imports, with no local production present in Georgia. Therefore, with waves of local currency devaluation which have been witnessed in the country ...

Due to the low disposable incomes across a large proportion of the population in Georgia, bar soap remained the most popular product within bath and shower in 2019, offering a wide range of different options at various price points, that also ...

Mass products continued to dominate beauty and personal in 2019 due to the high proportion of lower-income consumers in Georgia, particularly those residing in rural areas of the country. Current value sales continued to recorded increasing growth at...

Baby and child-specific products recorded improving current value growth in 2019 in line with rising unit prices linked to price fluctuations resulting from local currency devaluation. Nevertheless, despite some price-sensitivity amongst lower-income...

Despite the consumer base for depilatories remaining fairly stable in Georgia, comprising young and middle-aged women, mostly urban dwellers and for whom personal grooming is important, demand for this category continued to wane in 2019, with the ...

Premium beauty and personal care remains a small segment of the overall market in Georgia, catering to more affluent consumers, who usually reside in urban areas of the country. While current value sales continued to record healthy growth in 2019, ...