Georgia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Georgia.

Georgia StatisticsGeorgia Country BriefingsFuture Demographics: Georgia in 2030

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    Tobacco Free Oral Nicotine in Georgia

    Jun 2021

    Tobacco free oral nicotine remained insignificant at the end of the review period, with these products lacking a significant distribution presence in Georgia. Sales are not expected to emerge in the forecast period....

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    Tobacco in Georgia

    Jun 2021

    COVID-19 had a positive effect on demand for cigarettes in Georgia during 2020 for a number of reasons. There was stockpiling and panic buying at the start of the lockdown, but this proved to be fairly short lived. Moreover, many Georgian expatriates...

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    Cigars, Cigarillos and Smoking Tobacco in Georgia

    Jun 2021

    Retail volume sales of fine cut tobacco continued to grow during 2020 in the wake of the introduction of a ban on sales of unpackaged tobacco during 2019. However, the rate of growth in retail volume sales of fine cut tobacco would have been even ...

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    Cigarettes in Georgia

    Jun 2021

    Having plunged by almost a third during 2019, after a significant tax increase led to a surge in cross-border cigarette smuggling, retail volume sales of cigarettes rebounded during 2020. Sales of unpackaged smoking tobacco were banned, and as a ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia

    Jun 2021

    Having expanded rapidly throughout the review period, retail current value sales of e-vapour products declined marginally during 2020. During the review period, some consumers switched from cigarettes to vapour products as they are regarded less ...

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    Alcoholic Drinks in Georgia

    May 2021

    Volume sales of alcoholic drinks saw steep declines in Georgia in 2020, due to the myriad negative impacts from the event of COVID-19. Strong downwards pressure came from the closures of foodservice outlets during times of lockdown, only allowing ...

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    Beer in Georgia

    May 2021

    The most notable trend in beer in 2020 was a distinct switch to economy brands. This is in direct relation to lower consumer spending power as a result of the financial impacts of COVID-19. Furthermore, as imported brands are in the mid-price ...

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    Spirits in Georgia

    May 2021

    The main negative impact on spirits in 2020 came from consumers’ lower disposable income levels due to the financial impacts of COVID-19. Chacha showed the least steep decline across all declining sub-categories, whilst cognac showed the steepest. ...

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    Wine in Georgia

    May 2021

    Wine saw significant volume declines in 2020, primarily caused by the closure of on-trade outlets at intervals throughout the year. Namely, between March and June and again from November. Whilst off-trade channels were able to pick up some lost ...

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    Rtds in Georgia

    May 2021

    There were no sales of RTDs in Georgia at the end of the review period, and there are currently no expectations of any brands entering the market over the forecast period....

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    Cider/Perry in Georgia

    May 2021

    There were no sales of cider/perry in Georgia at the end of the review period, and there are currently no expectations of any brands entering the market over the forecast period....

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    Beauty and Personal Care in Georgia

    May 2021

    Notably, the emergence of Coronavirus (COVID-19) in Georgia resulted in a distribution shift in beauty and personal care in 2020. Indeed, there was a complete lockdown from the beginning of March until the end of April. During this time, all ...

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    Skin Care in Georgia

    May 2021

    Even though skin care was able to sustain positive current value sales growth in 2020, retail volume sales declined in Georgia. Lockdown measures not only resulted in home seclusion, but also financial concerns due to temporary unemployment for ...

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    Oral Care in Georgia

    May 2021

    While oral care maintained positive current value sales growth in 2020, it was slower than in 2019 as the pandemic forced consumers to reassess their purchasing decisions. Local consumers maintained oral care routines to a certain extent as they ...

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    Baby and Child-Specific Products in Georgia

    May 2021

    In light of the pandemic, baby and child-specific products posted much slower current value growth in 2020. Initially, baby and child-specific products benefitted from the trend of stockpiling among parents, as the first lockdown caused consumers to ...

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    Fragrances in Georgia

    May 2021

    Fragrances recorded one of the worst performances within beauty and personal care in 2020 due to the home seclusion ignited by COVID-19. Many local consumers only wear fragrances when they are outside of the home environment either when socialising ...

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    Colour Cosmetics in Georgia

    May 2021

    In 2020, colour cosmetics faced a strong hit from COVID-19 and related measures to curb the spread of the infection. For instance, due to the lockdown, going to work, going to events or just gathering outside one’s own home became very rare occasions...

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    Premium Beauty and Personal Care in Georgia

    May 2021

    COVID-19 had a severe negative effect on premium beauty and personal care in 2020. Declining disposable incomes caused many consumers to look for ways to cut down on their spending maximally. This trend was already present in Georgia pre-pandemic, ...

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    Mass Beauty and Personal Care in Georgia

    May 2021

    Overall mass beauty and personal care as well as several subcategories recorded declining demand in 2020 in response to COVID-19 in Georgia. Home seclusion limited demand for non-essential products such as mass colour cosmetics, mass fragrances and ...

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    Depilatories in Georgia

    May 2021

    Demand for depilatories experienced a slowdown in 2020, largely linked to the higher levels of home seclusion as a result of the response to COVID-19. As consumers rarely ventured outside apart from essential shopping and were unable to socialise ...

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