Georgia

With the pandemic still lingering in 2021, there was still strong demand for wipes. In addition, with society opening up and many workers returning to offices, consumers were leading busy lives once again and valued convenience. Baby wipes continued…

Mixed retailers remains a tiny retail channel in Georgia, being represented by just four outlets of Best Price’s Fix Price variety stores chain. This chain expanded from one outlet at the start of the review period to four outlets from 2018 onwards,…

In 2021, as society opened, and COVID-19 infections fell, consumers began spending again and updating their wardrobes, as they socialised again. As a result, current value sales in retailing grew after a decline in the previous year. The Georgian…

Home insecticides were largely unaffected by COVID-19, as it is mainly a seasonal, functional product and was not directly related to the hygiene concerns consumers had in relation to the pandemic. The main driver of volume sales each year is the…

With society opening up in 2021, sanitary protection registered both current value and volume growth. However, though value growth was high, volume growth was more muted, as currency devaluation led to higher prices in particular for imported brands,…

The economy took a bit hit in 2020, as a result of lockdowns and the pandemic and consumers cut back on spending as much as possible or traded down to cheaper brands. In 2021, with the economy starting to recover, home care registered an increase in…

As a result of lockdowns and the pandemic, consumer purchasing power took a bit hit in 2020 and consumers cut back on spending as much as possible or traded down to cheaper brands. In 2021, with the economy starting to recover, toilet care registered…

In 2020, as a result of lockdowns and the pandemic, consumers purchasing power was hit and consumers cut back on spending as much as possible or traded down to cheaper brands. In 2021, with the economy starting to recover, bleach registered a slight…

The economy took a bit hit in 2020, as a result of lockdowns and the pandemic and consumers cut back on spending as much as possible or traded down to cheaper brands. In 2021, with the economy starting to recover, dishwashing registered a slight…

Health advice around COVID-19 was to ensure rooms were well ventilated and this hampered demand for air care products in 2020, as air care products are less effective in more ventilated environments. In 2021, with people still spending significant…

Retail tissue continued to register healthy current value and volume growth in 2021, on par with 2020. With the pandemic still lingering, and people still spending significant amounts of time at home, demand was strong across all product areas.…

Value sales through direct selling are low in Georgia and it registered value decline during the first year of the COVID-19 pandemic, as direct sales, such as door-to-door selling, were not permitted due to restrictions on movement. Also, most of the…

The economy took a bit hit in 2020, as a result of lockdowns and the pandemic and consumers cut back on spending as much as possible or traded down to cheaper brands. In 2021, with the economy starting to recover, surface care registered a healthy…

Value growth in 2020 took a dip compared with the previous year, as people prioritised home care cleaning products in light of COVID-19. Value growth was higher again in 2021. With society opening up and people socialising within homes again, they…

The economy took a bit hit in 2020, as a result of lockdowns and the pandemic and consumers cut back on laundry spend, especially for less essential products such as fabric softeners. In 2021, with the economy starting to recover, laundry care…

In 2021, e-commerce again registered double-digit value growth, albeit at a lower rate than in the previous year. While e-commerce had been growing strongly over the review period, COVID-19 gave it an extra boost, as consumers turned to online…

With society opening up in 2021, sanitary protection registered both current value and volume growth. However, though value growth was high, volume growth was more muted, as currency devaluation led to higher prices in particular for imported brands,…

In 2021, though there was an increase in current value sales, constant value sales actually fell. Currency devaluation led to significant prices rises, especially for imported brands.

The downward decline of traditional grocery retailers was accelerated by COVID-19. To avoid exposure to COVID-19, consumers opted to do one big shop in modern grocery retailers, rather than more frequent, smaller shops in the local traditional…

As retail adult incontinence products are essential for the few consumers who purchase them in Georgia, value sales were not impacted by pandemic. Nevertheless, declining consumer incomes and the local currency devaluation resulted in a shift towards…