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Georgia

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Georgia.

Country Report

Sugar Confectionery in Georgia

Jun 2023

Despite the challenging economic circumstances, sugar confectionery has remained a popular and affordable indulgence option for consumers in Georgia, with solid retail volume and current value growth seen in 2023. However, the pace of grow is slowing…

USD 1,195
Country Report

Tobacco in Georgia

Jun 2023

Tobacco registered constant value and volume growth in 2022, despite high inflation, which was caused the energy crisis stemming from the war in Ukraine. Geopolitical tensions in the region also led to a significant increase in the number of…

USD 2,450
Country Report

Wipes in Georgia

Mar 2023

In 2022, though there was a double-digit growth in current value sales of wipes, volume growth was much more modest but still healthy. The war in Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation, with…

USD 1,195
Country Report

Snacks in Georgia

Jun 2023

Snacks in Georgia is facing ongoing challenges in 2023 caused by external influences, including the war in Ukraine, higher production costs and rising inflation. Multiple categories have seen rising unit prices, with manufacturers leveraging…

USD 2,450
Country Report

Skin Care in Georgia

May 2023

Skin care recorded positive retail volume growth across the forecast period thanks to several factors. Consumers have become more knowledgeable about various skin care products, their usage and ingredients, and as such, skin care routines have grown…

USD 1,195
Country Report

Retail in Georgia

Mar 2023

The war in Ukraine exacted a heavy toll on Georgia’s economy with retail prices spiking in 2022. Close trade links with Russia and Georgia’s status as an emerging economy have also exerted pressure on the country’s currency, with depreciation also…

USD 2,450
Country Report

Home Insecticides in Georgia

Jan 2023

Home insecticides is mainly a seasonal, functional product and is not directly related to hygiene concerns consumers have in relation to viruses. The main driver of volume sales each year is the size of the insect population and in 2022, home…

USD 1,195
Country Report

Cigarettes in Georgia

Jun 2023

There was a temporary issue with supplies of cigarettes in 2022. Cigarettes are mainly imported from Ukraine, but with war breaking out in Ukraine in 2022, supply lines were severely disrupted. As a result, other trade routes had to be found quickly,…

USD 1,195
Country Report

Fragrances in Georgia

May 2023

A return to social occasions and events drove retail volume sales of fragrances in 2022, encouraging consumption as consumers spent more time outside of the household, around friends and colleagues. The increasing number of tourists in 2022 also…

USD 1,195
Country Report

Depilatories in Georgia

May 2023

In 2022, Georgian consumers returned to pre-pandemic lifestyles as the threat and concern surrounding COVID-19 reduced. As a consequence, many consumers spent increased time outside of the household. This boosted the demand for depilatories, with…

USD 1,195
Country Report

Direct Selling in Georgia

Mar 2023

Although value sales through direct selling are low in Georgia, they showed a slight increase in 2022. There is a shift away from this channel due to growing competition from online players, which provide a greater assortment of products and the…

USD 1,195
Country Report

Surface Care in Georgia

Jan 2023

In 2022, surface care registered a healthy increase in current value sales due to double-digit inflation. However, retail volume growth was more muted as consumers reacted to higher prices. The return to pre-pandemic lifestyles has also hampered…

USD 1,195
Country Report

Polishes in Georgia

Jan 2023

Polishes witnessed stable volume growth in 2022, stimulated by the low maturity of this category in Georgia and steady demand. However, the return to pre-pandemic lifestyles has reduced the amount of time consumers spend at home. In tandem, Georgians…

USD 1,195
Country Report

Laundry Care in Georgia

Jan 2023

The COVID-19 pandemic hit the economy hard in 2020 leading to lower growth in laundry care. In 2021, with the economy starting to recover, laundry care registered an increase in value sales. With consumers out and about more in 2021, they washed…

USD 1,195
Country Report

Savoury Snacks in Georgia

Jun 2023

Retail volume growth of savoury snacks is improving in 2023, following a rather lacklustre performance in 2022. The category confronted significant challenges in 2022, not least because of the war in Ukraine, which led to a slowdown in retail volume…

USD 1,195
Country Report

Alcoholic Drinks in Georgia

Jun 2023

While off-trade volume sales remained higher, the on-trade channel was the major driver of total volume sales growth in beer and spirits in 2022. Growth rates were closer in on- and off-trade volume terms in wine. The stronger overall growth…

USD 2,450
Country Report

Sun Care in Georgia

May 2023

Sun care was stimulated by the return to the pre-pandemic lifestyle, with consumers spending a heightened amount of time outdoors, particularly by the sea. Sun care's retail volume growth was also linked to a large number of tourists and emigrants…

USD 1,195
Country Report

Sanitary Protection in Georgia

Mar 2023

In 2022, though there was a double-digit growth in current value sales of sanitary protection, volume growth was much more modest but still healthy. The war in Ukraine had a significant impact, with the resultant energy crisis leading to soaring…

USD 1,195
Country Report

Home Care in Georgia

Jan 2023

Home care in Georgia was positively affected by economic recovery in 2022. The war in Ukraine led to a growing amount of investment in the Georgian economy, which has stabilised the local currency and exchange rate. Nevertheless, high inflation, and…

USD 2,750
Country Report

Gum in Georgia

Jun 2023

In the past few years, gum has experienced significant setbacks, with annual volume sales declining from between 5 and 23% during this period. The COVID-19 pandemic had a particularly negative impact on the gum category, but this was followed by a…

USD 1,195
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