Georgia

Tea continued to record strong demand in Georgia in 2019, supported by increasing tourism, particularly from Asia, affordable pricing compared to coffee, and more importantly, the ongoing expansion of the ethnic Azerbaijanis, with a fairly high ...

Improving quality and provenance were two trends which had a positive influence on the performance of hot drinks in Georgia in 2019. While an optimistic economy and increasing tourism encouraged higher foodservice volume growth for coffee in ...

Other hot drinks continued to be dominated by chocolate-based flavoured powder drinks in 2019, which recorded a stable performance. However, despite its long-standing presence in the country, which includes greater popularity during the late Soviet ...

Demand for coffee in Georgia experienced a recovery in both retail and foodservice terms in 2019 compared to 2018. Coffee continues to be the most popular type of hot drink in the country. Growing demand through foodservice is being driven by on the ...

Packaged food growth in Georgia is underpinned by developing consumer lifestyles and evolving modern grocery retailers. Consumers in the country are switching from unpackaged to packaged products, and from purchases of illegal sales to legal, taxed ...

Processed meat and seafood products saw continued growth in 2019, although this was down on the previous year’s performance. Controls and checks have become more strict for imported products. These procedures involve veterinary checks, for example ...

The baked goods category in Georgia is dominated by bread. The unit price for bread has increased significantly in the country in recent years due to a poor grain yield in Russia. Georgia has strong dependence on grain from Russia (more than half of ...

Growing awareness among consumers, coupled with increasing demand for convenience arising from accelerating lifestyles, is helping the category grow. Availability is also increasing thanks to the increasing penetration of modern grocery retailers in ...

Processed fruit and vegetables saw continued growth in 2019, improving performance in volume terms while seeing a slightly weaker performance on the previous year in value terms. Local manufacturing faced issues at the end of the review period, as ...

Overall, packaged food is seeing a rapid shift away from unpackaged and towards packaged formats. Changes in retailing, such as the increasing influence of modern grocery retailers, represent the main reason for this trend, coupled with stricter ...

A recent scandal regarding increased content of lead in locally-grown ingredients used in sauces, dressing and condiments has reduced the chances of further success of local production among the local population for most of these products, at least ...

Local edible oil manufacturing is starting to take off. With the presence of sunflower, it possible to produce sunflower oil, albeit in limited quantities. Sunflower oil remains the dominant product in the category due to consumers’ relatively low ...

Chocolate spreads have a strong position in the category, and saw continued growth in 2019. Nut spreads, by contrast, are in short supply and demand, and awareness in also quite low. A significant proportion of the country’s population are not yet ...

Ready meals is one of several areas of the packaged food market dominated by local production. This is because local production can successfully compete with imports, as the scale of local products results in lower or at least similar pricing, and ...

For most Georgian consumers, soup is best prepared at home by boiling various types of vegetables and meat. Consequently, soup is considered a healthy and affordable meal option, and as a result few people seek packaged alternatives such as ...

Georgia will see very healthy growth in 2019. Strong private consumption is supported by stable inflation, a tightening labour market and healthy credit growth. Investment activity is stimulated by inflows of EU cohesion funds. However, risks are a ...

In 2019, paediatric analgesics continued growing albeit from a low base in Georgia. Consumption was low mainly due to poor awareness, however this has gradually changed, and paediatric analgesics outpaced the value sales growth of overall analgesics ...

Further strong value growth is expected in cough, cold and allergy (hay fever) remedies over the forecast period due to high levels of pollution from cars and construction sites in the big cities. In 2019, more than one third of the population of ...

Growing consumer awareness of hair loss treatments and genetic susceptibility to hair loss have supported category sales in 2019. Hair loss treatments was an underdeveloped area of dermatologicals in Georgia as low disposable incomes made hair loss a...

Fish oils/omega fatty acids, important for preventing and managing heart disease, is expected to record faster growth over the forecast period as sales are taking off in modern grocery retailers. An increasing variety of products are available ...