Georgia

The local currency has been experiencing episodes of devaluation against other major currencies since 2014. This has affected tissue and hygiene as the majority of categories rely heavily on imports. Since then, most imported goods have experienced ...

The negative stigma regarding the use of nappies/diapers/pants is gradually wearing off in Georgia. In addition, with growing urbanisation, consumers are becoming busier and appreciate the convenience of these products. Per capita consumption is on ...

The improving economic situation, resulting in rising consumer confidence and growing purchasing power, especially in urbanised areas, favourably impacted retailing in Georgia in 2018. The majority of fmcg products continued to develop, and this ...

The Georgian population is ageing, as is the case in many European countries. For years birth rates have been low and declining, while life expectancy has continued to expand, resulting in rapid growth of the senior population. This represents an ...

Thanks to the stabilising economic situation and the strengthening purchasing power of most consumer groups, retail tissue registered strong positive growth in both volume and value terms in 2018 in Georgia. Per capita consumption of retail tissue ...

As convenience, comfort and discretion become more important for women when choosing their sanitary protection products, consumers increasingly opt for less visible types of sanitary protection. This trend evolved throughout the review period, as the...

Wipes developed in Georgia over the review period, fuelled by growing availability and awareness of home care hygiene product alternatives, as well as the changing habits of local consumers. Wipes are more convenient for personal and home care ...

Georgia will be one of the fastest-growing economies in the region in 2018. Exceptionally strong growth in exports and a steady rise in manufacturing output are key drivers. The process of fiscal consolidation is a drag but still allows for an ...

The number of foreign visitors to the country increased steadily in the review period, and the improving infrastructure and further advertising abroad are expected to maintain growth in incoming tourists in the forecast period. This, combined with ...

Sugar is not seen as harmful by most Georgians; therefore, excessive intake of sugarised products, including carbonates, is frequently seen. Carbonates benefited from this in the review period, and is expected to continue to benefit from the habits ...

Concentrates were no longer available in Georgia at the end of the review period, and notable sales of these products are not expected to be seen over the forecast period. ...

Energy drinks in Georgia continued to see strong off-trade volume and current value growth in 2018. In fact, low health awareness amongst the target consumer group, mainly the younger generation, helped energy drinks to see double-digit growth in ...

As the review period showed, many fast moving consumer goods categories were affected by the devaluation of the Georgian lari against the US dollar and the euro. However, juice in Georgia was outstanding in terms of its unit price stability. There ...

Despite further currency devaluation, consumers remain positive about the financial situation in the country. The GDP growth rate remains positive and people remain happy to spend on different soft drinks. Various factors are supporting the positive ...

RTD coffee remains quite an underdeveloped category in Georgia. Lack of promotion within the review period and low availability and poor competition within the category have led to low awareness amongst consumers. This trend is expected to continue ...

Many Georgian consumers are not particularly concerned with the high amount of sugar in non-alcoholic drinks and foods. However, to some extent there is a negative perception of carbonates – some consumers tend to avoid the consumption of carbonates ...

Sports drinks were not available in Georgia at the end of the review period, and notable sales of these products are not expected to be seen over the forecast period. ...

Steady value and volume growth in the forecast period will be much supported by the contribution of on-trade coffee specialists. There is growing competition between on-trade coffee outlets. Local players such as Coffee.in (the biggest chain of ...

The pace at which other hot drinks is expected to continue to grow in volume terms within the forecast period will be similar that seen in the review period; therefore, there are no expectations that other hot drinks will emerge. The review period ...

2018 brought positive volume and value growth for hot drinks in Georgia. The expansion of hot drinks was in line with the projected growth of GDP of 2018. However, the growth of the economy is not the only driver for hot drinks: coffee is affected by...