Georgia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Georgia.

Georgia StatisticsGeorgia Country BriefingsFuture Demographics: Georgia in 2030

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    Apparel and Footwear Specialist Retailers in Georgia

    Feb 2019

    The habits of Georgian consumers are changing. More shoppers are frequenting modern grocery retailers and this is also having an effect on other channels, with chained and branded apparel and footwear specialist retailers located in convenient and ...

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    Direct Selling in Georgia

    Feb 2019

    Direct selling was characterised by sales of beauty and personal care over the review period due to the affordability of the products offered. In a situation of high unemployment, many Georgians, especially women, are attracted to become direct sales...

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    Health and Beauty Specialist Retailers in Georgia

    Feb 2019

    Chemists/pharmacies is the largest channel within health and beauty specialist retailers. Developed chains have a strong hold on the channel, making it difficult for new players to enter. By the beginning of the review period, chemists/pharmacies was...

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    Internet Retailing in Georgia

    Feb 2019

    Access to the internet in Georgia continues to rise, while the number of computer-literate consumers is also increasing and more shoppers are seeking convenient methods of shopping. The wide range of products and lower prices of apparel and footwear ...

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    Mixed Retailers in Georgia

    Feb 2019

    There were no mixed retailers in Georgia at the end of the review period and none are expected to appear in the country over the forecast period....

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    Mobile Internet Retailing in Georgia

    Feb 2019

    Mobile internet retailing remains an emerging retailing channel and a minor part of overall internet retailing in Georgia. The increasing coverage of 4G internet makes the process of purchasing quicker and more convenient. Low-cost internet and ...

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    Modern Grocery Retailers in Georgia

    Feb 2019

    Perceptions of modern grocery retailers have already changed in Georgia. The entry of MAF Hypermarkets Georgia (Carrefour) and presence of domestic players such as Nikora JSC and Goodwill brought new standards to grocery retailing. Hypermarkets, ...

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    Retailing in Georgia

    Feb 2019

    In 2018 the number of visitors to Georgia continued to increase steadily, with the number of people entering the country as tourists exceeding the local population. This not only benefited tourism in the country but many other industries, including ...

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    Traditional Grocery Retailers in Georgia

    Feb 2019

    Independent small grocers remains the most important channel for local fresh fruits and vegetables. These products, being quite difficult to manage as their shelf lives are usually quite short do not have such a great presence in modern grocery ...

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    Analgesics in Georgia

    Feb 2019

    Paediatric analgesics continued growing albeit from a low base in Georgia. Consumption remained low mainly due to poor awareness about that area of analgesics. However, that gradually changed. Paediatric analgesics outpaced the value sales growth of ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in Georgia

    Feb 2019

    The value performance of cough, cold and allergy (hay fever) remedies is expected to outpace that of the review period at constant 2018 prices. One of the reasons for this better performance will be a more stable economy. The review period saw waves ...

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    Dermatologicals in Georgia

    Feb 2019

    Within dermatologicals in Georgia, the two areas of hair loss treatments and medicated shampoos were not regarded as essential products. Poor disposable incomes, availability, choice and awareness led to low demand. Medicated shampoos also faced ...

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    Dietary Supplements in Georgia

    Feb 2019

    Between one quarter and one third of value sales of overall dietary supplements belonged to those to benefit bone health. That made minerals, and more precisely, calcium supplements, a large area of dietary supplements in 2018. Many consumers ...

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    Digestive Remedies in Georgia

    Feb 2019

    Georgian cuisine mainly consists of beef, pork and lamb dishes which are served fried in most cases with quite a significant amount of fat. Dishes without meat are often pastries stuffed with cheese and eggs or even more meat. Some Georgian regional ...

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    Herbal/Traditional Products in Georgia

    Feb 2019

    Urban and industrial areas of Georgia are severely polluted. The capital, Tbilisi, is home to one third of the total population and suffers bad air pollution mainly because transport vehicles were not subject to obligatory technical inspections. Also...

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    Consumer Health in Georgia

    Feb 2019

    Most categories within consumer health were either already mature or approaching maturity; as a result, overall consumer health in Georgia did not record outstanding growth. However, minor areas in consumer health started to emerge thanks to changing...

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    Paediatric Consumer Health in Georgia

    Feb 2019

    The review period brought greater awareness to many areas of consumer health. Regardless of some uncertainty regarding the economy which caused waves of currency devaluations, the changes in consumer habits still evolved. That touched paediatric ...

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    Sports Nutrition in Georgia

    Feb 2019

    By 2018, sports nutrition was the most dynamic category in overall consumer health in Georgia. This trend was supported by significant growth in the number of gyms in the country – both in urban areas and the capital Tbilisi as demand for a healthier...

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    Vitamins in Georgia

    Feb 2019

    Georgian consumers regarded vitamin D as one to be taken if one lacks exposure to the sun. However, Georgia is a very sunny country and even in winter there is no need for additional vitamin D. As of the end of the review period it was generally only...

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    Weight Management and Wellbeing in Georgia

    Feb 2019

    Awareness of weight management and wellbeing products did not increase significantly since its launch in Georgia. Many people simply had not heard of such products as companies were not active enough in marketing and promoting their products and ...

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