Georgia

In 2018, volume sales of baby and child-specific products continued to be hindered by the pressure of the diminishing birth rate and past currency fluctuations, which led to strong demand for products on offer and discounted items. The unstable ...

In 2018, bath and shower posted healthy growth in current value terms, but this was inflated due to higher prices owing to the recent local currency devaluation. Although volume sales also grew, current value growth was much higher. Price movements ...

Like numerous other beauty and personal care categories, colour cosmetics is completely dependent on imports, with no local production present in Georgia. Therefore, the category was affected by the waves of local currency devaluation which were seen...

The development of deodorants is expected to continue, as there is still plenty of room for growth in the category in Georgia. With the development of modern retail formats, the availability of deodorants is expected to continue expanding over the ...

In 2018, Georgia still suffered the aftermath of waves of recent currency devaluation. The depreciation of the local currency affected the prices of products which rely on imports, including depilatories. Higher prices resulted in consumers looking ...

In 2018, Georgia still suffered the aftermath of waves of recent currency devaluation. The depreciation of the local currency affected the prices of products that rely on imports, including fragrances. Fragrances posted growth in current value terms ...

During the years of recession and subsequent waves of currency fluctuation, Georgian consumers moved away from colouring their hair in salons and shifted to do-it-yourself options sold widely in beauty specialist retailers, as well as traditional ...

Mass beauty and personal care grew in Georgia in both current value and volume terms in 2018, driven by the increasing prices of imported goods and a preference amongst the majority of local consumers for mass products, in light of the limited ...

Georgian men are somewhat traditional when it comes to men’s grooming products, opting mainly for fragrances and shaving products, whilst other men’s grooming categories were left somewhat neglected over the review period, with men relying on using ...

Modern grocery retailers, including supermarkets, hypermarkets and convenience stores, grew significantly in Georgia over the review period. The key advantages of modern retailing are a wider product assortment and low prices, as well as frequent ...

The improving economic situation, which resulted in rising consumer confidence and purchasing power, especially in urban areas, positively impacted retailing in Georgia in 2018. Sales of the majority of fast-moving consumer goods continued to ...

Premium beauty and personal care posted stable current value growth in 2018, with its dynamism mainly linked to the overall economic situation and local consumers’ willingness to spend more on beauty and personal care products as the currency ...

Skin care continued growing in Georgia in 2018, driven by the increasing prices of imported goods. The review period was filled with uncertainty as the economic situation in the country was volatile, with the Georgian lari going through a few stages ...

Sun care experienced positive development in Georgia in 2018, due to growing awareness of the dangers of prolonged sun exposure, the influx of tourists, as well as inflated prices due to recent currency devaluation. The country’s local currency, with...

The local currency has been experiencing episodes of devaluation against other major currencies since 2014. This has affected tissue and hygiene as the majority of categories rely heavily on imports. Since then, most imported goods have experienced ...

The negative stigma regarding the use of nappies/diapers/pants is gradually wearing off in Georgia. In addition, with growing urbanisation, consumers are becoming busier and appreciate the convenience of these products. Per capita consumption is on ...

The improving economic situation, resulting in rising consumer confidence and growing purchasing power, especially in urbanised areas, favourably impacted retailing in Georgia in 2018. The majority of fmcg products continued to develop, and this ...

The Georgian population is ageing, as is the case in many European countries. For years birth rates have been low and declining, while life expectancy has continued to expand, resulting in rapid growth of the senior population. This represents an ...

Thanks to the stabilising economic situation and the strengthening purchasing power of most consumer groups, retail tissue registered strong positive growth in both volume and value terms in 2018 in Georgia. Per capita consumption of retail tissue ...

As convenience, comfort and discretion become more important for women when choosing their sanitary protection products, consumers increasingly opt for less visible types of sanitary protection. This trend evolved throughout the review period, as the...