Czech Republic

Home consumption of RTDs recorded slight volume growth in 2021 as the off-trade channel continued to benefit from the pandemic restrictions as on-trade establishments were only opened in the middle of May and for the rest of the year were impacted by…

Hypermarkets continued to benefit from being one of the few retail channels allowed to open during the lockdowns in Q1 and Q2 2021. Many consumers preferred to carry out larger shopping trips but on a less frequent basis to help limit their potential…

COVID-19 and related restrictive measures continued to somewhat hamper sales of jeans in 2021, following significant declines the previous year. Despite gradual improving consumer confidence over the year in line with the further rollout of the…

Despite the double-digit declines witnessed in 2020, childrenswear witnessed an improved performance in 2021 with a much lower drop in demand, and positive value sales growth. The category is therefore showing signs of resilience and adaptability to…

The number of cigarette sticks (licit and illicit) sold in the Czech Republic continued to decline during 2021. Younger adults are increasingly opting for alternatives to cigarettes, such as heated tobacco and vaping, which they perceive as less…

Low calorie cola carbonates continued to post strong growth in retail volume terms in 2021. The category is benefiting from an expanding base of consumers that are looking to reduce their sugar intake due to rising health concerns. Sales are also…

The Czech Republic has high acceptance of cannabis, and a long-standing tradition of cannabis cultivation and usage. Cannabis legislation has been an issue in the country since the 1990s, when there was an early attempt at legalisation. Currently…

Consumers continued to consume more spirits at home in 2021, with the on-trade channel recording the second biggest drop in alcoholic drinks. On-trade sales were impacted by the closure of establishments until mid-May, and the re-opening was under…

Despite repeated closures of most non-essential stores from March to May 2021, menswear recorded an improving performance compared to 2020, with much slower declines in retail volume sales, while value sales witnessed a marginal improvement. With…

Cigarette consumption continues to decline during 2021, but the number of users of tobacco products remains more or less stable. Traditional cigarette smokers continue to migrate to e-vaping and heated tobacco products, which are perceived by many as…

Depilatories face growing pressure from electric and pulse light epilators and home IPL hair removers, which benefit from mass advertising and their perceived longer-lasting effects, compared with traditional shaving or wax strips. Moreover, consumer…

Supermarkets continued to benefit from COVID-19 related restrictions in the first months of 2021. During the lockdowns, many people cooked at home more and despite pressure on incomes this did not translate into lower spending on grocery shopping.…

While growth slowed markedly from the previous year, dishwashing continued to see value sales rise in 2021. Home lockdowns due to COVID-19 significantly accelerated growth in dishwashing in 2020. Consumers being at home for longer periods of time,…

Bleach has seen an upturn in its performance during the COVID-19 crisis on the back of rising consumer hygiene-consciousness. The category saw growth in volume, current value and constant value terms in 2020 after several years of decline. However,…

Demand for womenswear in 2021 continued to be influenced by the impact of the pandemic, with further home seclusion and various restrictions in place during the year leading to further declines across much of the category. Nevertheless, the sales…

Off-trade consumption of wine continued to grow solidly in 2021 as the further closure of the on-trade channel until mid-May 2021 drove consumers to home consumption. Even after the re-opening of pubs, bars and restaurants, consumers only returned…

The Czech beer market started to gradually stabilise from June 2021 when foodservice establishments were fully reopened. The EURO Football Championship also helped to revive on-trade consumption in June and July. Beer continued to be the least…

Fragrances has been one of the most severely affected product areas within beauty and personal care due to the COVID-19 pandemic. The main reason for this has been due to lockdown and home-confinement which has naturally reduced the overall demand…

The ongoing COVID-19 pandemic and work-from-home arrangements continued to negatively affect retail value sales of deodorants in 2021. During the year, there was a prolonged period of state of emergency and two lockdowns. The lockdowns reduced…