Czech Republic

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Czech Republic. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Czech Republic StatisticsConsumer Lifestyles in the Czech RepublicCzech Republic Country Briefings

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    Asian Speciality Drinks in the Czech Republic

    Mar 2019

    Asian speciality drinks were not available in the Czech Republic at the end of the review period, and notable sales of these products are not expected to be seen over the forecast period. ...

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    Bottled Water in the Czech Republic

    Mar 2019

    Bottled water posted growth in off-trade current value terms in 2018, thanks to strengthening consumer purchasing power leading to rising sales of premium products with higher unit prices. More and more consumers were willing to spend money on ...

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    Carbonates in the Czech Republic

    Mar 2019

    Rising consumer health awareness and increasing knowledge of the potential harmful effects of excessive sugar intake did not translate into a considerable decline in volume sales of carbonates in the review period. However, the demand for cola, ...

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    Concentrates in the Czech Republic

    Mar 2019

    Powder concentrates saw declining popularity over the review period, due to very limited product innovation and few marketing campaigns. Powder concentrates are also perceived to be less healthy, which contributed to the decline in sales. Although ...

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    Energy Drinks in the Czech Republic

    Mar 2019

    Despite growing concerns over the harmful effects of energy drinks, per capita energy drinks consumption grew steadily in the country over the review period. The demand for better productivity and changing lifestyles sustained double-digit volume ...

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    Juice in the Czech Republic

    Mar 2019

    Juice in the Czech Republic continued to record dynamic growth in volume sales in 2018, driven by increasing consumer interest in healthy fruit-based beverages and rising disposable incomes. 100% juice saw rapid growth, and this is expected to ...

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    Soft Drinks in the Czech Republic

    Mar 2019

    The hot summer of 2018 and the general positive economic situation led to a slight recovery of the total volume performance of soft drinks, which marginally declined in 2017. As household incomes continued to rise in 2018, consumers were increasingly...

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    RTD Coffee in the Czech Republic

    Mar 2019

    Demand for RTD coffee is restricted by its limited availability across off-trade channels and high price positioning. Furthermore, the Czech Republic does not have a widespread tradition of drinking cold coffee. The growing interest in coffees with ...

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    RTD Tea in the Czech Republic

    Mar 2019

    The refreshing taste and healthy image of RTD tea continued to generate growth and place the category in a good position to take advantage of the slowing growth in carbonates. The positive economic landscape in the country enhanced consumers’ quality...

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    Sports Drinks in the Czech Republic

    Mar 2019

    Growth is constrained by weak marketing and advertising...

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    Coffee in the Czech Republic

    Mar 2019

    With improving economic conditions, Czech consumers are increasingly focusing on quality, as opposed to only price. The growing coffee culture did not only result in a better performance of specialist coffee shops, but also started affecting consumer...

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    Other Hot Drinks in the Czech Republic

    Mar 2019

    Stagnating innovation and product development, combined with limited marketing activity, has hampered growth in other hot drinks. Other plant-based hot drinks maintains a loyal target group of consumers who cannot drink coffee for health reasons, or ...

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    Hot Drinks in the Czech Republic

    Mar 2019

    Favourable economic development in the Czech Republic helped sustain demand for hot drinks in the off-trade in 2018. Rising consumer interest in premium and high quality brands benefited hot drinks value sales. Over the review period, the country saw...

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    Tea in the Czech Republic

    Mar 2019

    Black and green saw declines in volume sales over the review period, losing share to fast-growing functional tea. Consumers are increasingly showing an interest in health and wellness and herbal/traditional medical teas for their health benefits. Tea...

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    Apparel Accessories in the Czech Republic

    Mar 2019

    Overall value growth in apparel accessories has been supported by all categories except ties. The downward trend in ties is a result of more relaxed dress code at workplace. Meanwhile, scarves remains the biggest category in apparel accessories, ...

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    Childrenswear in the Czech Republic

    Mar 2019

    In 2018, there was growing demand for less stereotypical girls’ and boys’ apparel. More parents are seeking gender neutral colours and designs. In order to address this demand quickly, many fashion retailers removed “girls” and “boys” tags and ...

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    Footwear in the Czech Republic

    Mar 2019

    Women are shifting their demand to more comfortable footwear. Footwear retailers such as Deichmann, Bata, CCC and Salamander confirm that sales of high heels are stagnating or even declining, while sales of sports-inspired shoes, platform sneakers ...

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    Hosiery in the Czech Republic

    Mar 2019

    Hosiery registered growth in 2018, driven by both sheer and non-sheer hosiery. Favourable economic conditions, rising household incomes and higher purchasing power allowed consumers to seek better quality and more expensive hosiery products. ...

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    Jeans in the Czech Republic

    Mar 2019

    The increasing number of outlet stores indicates that Czech consumers are attracted by the discounts of 30-50% off the original retail price offered by these outlets. More middle- and high-income consumers are seeking the high social status ...

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    Menswear in the Czech Republic

    Mar 2019

    Czech men shop less frequently than women; however, they are more likely to purchase high-end items. This is because male shoppers tend to focus on quality and style, choosing to purchase high quality garments which will last for a significant amount...

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