Czech Republic

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in the Czech Republic. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Czech Republic StatisticsConsumer Lifestyles in the Czech RepublicCzech Republic Country Briefings

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    Tobacco in the Czech Republic

    Jul 2020

    Coronavirus (COVID-19) is not having a major impact on tobacco in the Czech Republic. In the short term, consumers are not expected to reduce their volume consumption of tobacco products by more than was projected before the outbreak of the health ...

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    Cigarettes in the Czech Republic

    Jul 2020

    Retail volume sales of cigarettes declined in 2019, as mainly younger adults migrated to modern and perceived less harmful smoking alternatives, such as e-vapour products and, increasingly, heated tobacco. In addition, more consumers, mostly female ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Czech Republic

    Jul 2020

    Heated tobacco continued to emerge strongly in 2019 as a rising number of smokers looked for less harmful alternatives to traditional cigarettes. The emergence of heated tobacco products was supported by strong marketing campaigns featuring in-store ...

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    Cigars, Cigarillos and Smoking Tobacco in the Czech Republic

    Jul 2020

    Following over a decade of growth, fine cut tobacco saw a decline in retail volume sales at the end of the review period. Sales were lost as some consumers shifted to modern tobacco products like heated tobacco. However, fine cut tobacco remained a ...

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    Bath and Shower in the Czech Republic

    Jul 2020

    In 2019, bar soap continued to recover from retail current value sales losses during the early-to-mid-review period. Consumers increasingly perceived bar soap as an alternative lifestyle option, rather than as an outdated product type towards the end...

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    Men's Grooming in the Czech Republic

    Jul 2020

    At the end of the review period, supported by improving disposable incomes, Czech men increasingly looked for new men’s products traditionally reserved for women. Shower gel, shampoo, pre-shave and moisturiser have become a new standard in men’s ...

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    Deodorants in the Czech Republic

    Jul 2020

    Deodorants continued to see positive retail current value growth in 2019. The fitness and healthy lifestyle trends stimulated higher demand for deodorants to reduce perspiration and body odour. Players continually looked to improve the effectiveness ...

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    Colour Cosmetics in the Czech Republic

    Jul 2020

    Colour cosmetics continued to see healthy retail current value growth in 2019. Growth was driven mainly by eye and facial make-up. Meanwhile, new launches offering combined benefits of rich colour, moisturiser and shine and new packaging options ...

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    Sun Care in the Czech Republic

    Jul 2020

    Sun care is no longer perceived purely as a seasonal product. While consumers may buy more sun care products in summer, sales depend on the weather. If the summer is not hot, consumers will not necessarily buy sun care, especially aftersun and ...

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    Mass Beauty and Personal Care in the Czech Republic

    Jul 2020

    Consumer concerns over the harsh chemicals used in some products informed a growing move to more natural and safer products. Thus, organic/bio products were widely available across mass beauty and personal care in 2019. As owners of mass brands were ...

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    Fragrances in the Czech Republic

    Jul 2020

    The move by some players towards fragrances based on natural instead of synthetic-based ingredients continued in 2019, as awareness of the risks of allergies and toxins increased. For example, Gorilla Perfumes, launched in 2018 by Lush, the UK-based ...

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    Hair Care in the Czech Republic

    Jul 2020

    Czech consumers’ relatively low loyalty to hair care brands continued to foster innovation to stimulate their interest. Men tended to show more loyalty due to their fairly simple routines, with 2-in-1 or even 3-in-1 products proving popular. As many ...

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    Depilatories in the Czech Republic

    Jul 2020

    Depilatories is a highly seasonal category, as women are more likely to expose their arms and legs in warm temperatures. Although many consumers used these products throughout the year, summer continued to see a strong increase in the frequency of ...

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    Skin Care in the Czech Republic

    Jul 2020

    Higher disposable incomes and the growing number of consumers suffering from allergies continued to stimulate interest in dermocosmetics in skin care in 2019. Manufacturers presented a wide range of products to meet various needs. Popular ...

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    Oral Care in the Czech Republic

    Jul 2020

    Toothbrushes and toothpaste remained the main oral care products, although companies continued to inculcate the importance of mouthwashes/dental rinses as part of consumers’ primary oral care routine. Players promoted brushing at various points of ...

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    Baby and Child-Specific Products in the Czech Republic

    Jul 2020

    The demand for baby and child-specific dermocosmetics and all-natural products continued to grow in the Czech Republic in 2019. The increasing interest in premium and higher-quality products exerted upward pressure on unit prices in some categories, ...

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    Premium Beauty and Personal Care in the Czech Republic

    Jul 2020

    Beauty and personal care continued to see growing popularity for premium brands/products in 2019. However, the importance of the premium segment appeared increasingly to vary according to gender and the specific category. Fragrances, which remained ...

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    Beauty and Personal Care in the Czech Republic

    Jul 2020

    Most beauty and personal care categories are seeing significant-to-steep declines in sales as a result of COVID-19 in 2020. Consumption and purchasing behaviours and beauty and personal care routines are being affected by lockdown and stay-at-home ...

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    Country Profile

    Country Profile

    Czech Republic: Country profile

    Jun 2020

    Economic growth will experience a sharp recession in 2020. The economy is highly dependent on the weakened German export market. Economic activity will be hampered by COVID-19 crisis measures, including lockdowns and social distancing measures and ...

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    Sanitary Protection in the Czech Republic

    Jun 2020

    While the declining trend in sanitary protection volume sales persisted in 2019, the category continued to develop positively in current value growth terms. The decline in volume sales was mainly due to population ageing, though demand was also ...

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