Peru

Since the enforcement of the healthy eating law in 2019, consumers have been encouraged to read food labels for ingredients and nutritional information. As such, they are more empowered to make decisions and choose between products and understand ...

Although fortified/functional beverages recorded strong current value growth in 2019, this was linked to higher unit prices, as volume sales declined. This was a disappointing performance following strong volume sales mid-review period due to ...

There was no presence of organic beverages in Peru at the end of the review period. Moreover, no market is likely to emerge over the forecast period....

The government is acting to improve nutrition rates in the country as well as reducing obesity, especially among young children, promoting healthier lifestyles and better eating habits. This has helped Peruvians gain increasing awareness regarding ...

In its attempt to combat growing obesity in the country, the government took specific action towards the end of the review period, by first increasing the Selective Consumption Tax, which affects sugary drinks. Beverages that were previously exempt ...

During 2018, the labelling regulation for food and beverages containing more than one ingredient was approved within the framework of the Healthy Food Law that was originally enacted in 2013. However, it was not until mid-2019 that this labelling ...

Studies conducted by universities show that local consumers associate organic with vegetables such as lettuce or tomatoes, but not with bread or meat. Therefore, the concept that Peruvians have of what organic represents is contradictory to what ...

The two years prior to 2019 were difficult for better for you beverages. In 2017 sales were affected by the El Niño phenomenon and the beginning of political instability, while a colder summer and stronger winter in 2018 did little to boost higher ...

Manufacturers of naturally healthy prefer to attract consumers by following a general wellbeing health trend, with most products described as generally improving wellbeing rather than being more nutritious due to a certain ingredient. It is easier ...

Free from dairy milk holds the highest value share within free from, which is why its strong double-digit value decline over the review period negatively affected the overall category. However, the category achieved positive growth in 2019 as ...

Peru’s economy will increase at a slower pace in 2019. Magnifying global trade tensions, weaker growth in China and political uncertainty are all weakening growth. Political uncertainty weighs on non-mining investment and infrastructure spending is ...

Bottled water saw growth in both current value and volume terms in 2019. Taking into account this overall trend towards health and wellness, bottled water has inherent attributes that fit perfectly with these trends: the absence of sugar is one of ...

In 2019 juice saw continued growth in off-trade current value terms, but still demonstrated a negative performance in volume. Consumers remain concerned regarding to what extent drinks such as juices can be potentially harmful to health, which had a ...

RTD tea saw continued growth in 2019. Local consumers are showing an increasing preference for products they consider healthier and more natural. This has favoured not only reduced sugar RTD teas, but also regular versions that contain green tea or ...

Sports drinks saw a continued decline in volume terms in 2019, but growth in current value terms. Both performances represented improvements on the previous year. Reduced sugar sports drinks underpinned the positive performance, despite the difficult...

Concentrates saw an improved performance in 2019 compared with the previous year. Preferred by low- and middle-income households because of their affordability and practicality, these products represent a quick option for beverages in the household. ...

RTD coffee remained a niche product in 2019, but offers growth potential as consumers lead increasingly busy lifestyles. This is especially notable in Lima, which sees increasing traffic congestion, leading to longer travel times, resulting in ...

Peru is demonstrating a trend towards consumption of natural beverages: water and other soft drinks that are perceived as less potentially harmful to health, juices and other products that are less carbonated. Beverages that offer purification and ...

Energy drinks saw continued growth in both current value and volume terms in 2019. Consumers’ increasingly busy lifestyles have made energy drinks more popular among Peruvians. In an increasingly competitive environment, consumers also seek to ...

Carbonates saw a slightly improved performance in 2019 compared with 2018, albeit with weak growth in current value terms and a continued decline in volume. An increasing number of Peruvians are concerned about their health and overall wellness. ...