Peru

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Peru. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Peru StatisticsConsumer Lifestyles in PeruPeru Country BriefingsFuture Demographics: Peru in 2030

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    Latin America: Regional Profile

    Oct 2020

    Latin America’s economy will fall sharply in 2020 due to the containment measures of dealing with the Coronavirus (COVID-19). The region’s consumer expenditure will also fall in 2020. Caribbean economies will lag behind other countries due to their ...

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    Alcoholic Drinks in Peru

    Sep 2020

    The pandemic-related lockdown together with the closure of restaurants, bars and similar venues in mid-March 2020 is having a significant negative impact on volume and value sales of on-trade alcoholic drinks. This is expected to continue throughout ...

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    Cider/Perry in Peru

    Sep 2020

    There were no sales of cider/perry in Peru at the end of the review period, and there are currently no expectations of any brands entering the market over the forecast period....

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    Wine in Peru

    Sep 2020

    Despite the growing relevance and development of the on-trade channel in alcoholic drinks in Peru, the off-trade channel remained the dominant channel in 2019, with significantly more total volumes sales as the on-trade channel during the year. ...

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    Spirits in Peru

    Sep 2020

    Spirits was the category most affected by the 2018 increase in the Selective Tax on Consumption (ISC), with the tax rate on drinks with an alcohol level of more than 20% ABV increasing by 15 percentage points, moving from 25% to 40% of msp, with the ...

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    Beer in Peru

    Sep 2020

    Recent economic and political circumstances have prompted Peruvian consumers to become increasingly price-conscious, with many less willing to spend on products considered non-essential. For many households, non-essentials included beer and, in turn,...

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    Peru: Country Profile

    Aug 2020

    Peru’s economy will experience a sharp recession in 2020. The measures put in place to contain the spread of the Coronavirus (COVID-19) will hamper domestic demand. Meanwhile external demand is also being weakened, by a slowdown in global demand due ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Peru

    Aug 2020

    In 2019 MINSA (Ministerio de Salud – Peru’s Ministry of Health) was being more aggressive with its communication regarding the negative effects of non-fuel nicotine consumption, especially regarding young people. This was due to the increased use of ...

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    Tobacco in Peru

    Aug 2020

    While lockdown restrictions arising from COVID-19 have had some impact on demand due to reduced opportunities to socialise, the addictive nature of nicotine means its users are habitual to an extent that neutralises the impact of environmental or ...

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    Cigars, Cigarillos and Smoking Tobacco in Peru

    Aug 2020

    Cigars saw resilient growth over the review period. This can be attributed to the fact that this type of product is popular among consumers with high purchasing power. Such consumers tend to be very knowledgeable and understand the health risks ...

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    Cigarettes in Peru

    Aug 2020

    Constant tax adjustments continued to impact tobacco consumption in 2019. This impacted retail channels as it affected margins. Meanwhile, consumers increased consumption of other tobacco products, such as e-cigarettes, in response to rising ...

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    Oral Care in Peru

    Jul 2020

    There is a widespread lack of good dental health habits in Peru, which is characterised by infrequent visits to dentists, and at low socioeconomic levels the use of toothpaste is not as regular as it should be, and children often therefore have tooth...

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    Fragrances in Peru

    Jul 2020

    Users of fragrances are generally loyal to their preferred brand in Peru, with many often opting to purchase smaller quantities in an effort to economise rather than switch to cheaper brands. Peruvians who are 40 years of age and above tend to be ...

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    Depilatories in Peru

    Jul 2020

    Depilatories are not particularly popular among women in Peru. Women of indigenous descent often have little body hair and therefore do not see the need to use depilatories on a regular basis. However, there is a growing trend to follow international...

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    Mass Beauty and Personal Care in Peru

    Jul 2020

    Demand for mass beauty and personal care increased strongly in Peru in 2019. The increasing importance of presenting a neat personal image is leading to growing awareness of these products, while women consumers are increasingly using colour ...

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    Baby and Child-Specific Products in Peru

    Jul 2020

    Peru has witnessed declining birth rates for many years and 2019 was no exception, with a birth rate of around 1.9% compared to the 2.4% registered in 2005, for example. This led to moderate volume growth over the review period and into 2019 for most...

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    Men's Grooming in Peru

    Jul 2020

    In the past, Peruvian men have not paid a great deal of attention to their personal care, investing little in men’s grooming products. However, over the years, the use of men’s deodorants has become more popular and now it is also common to see ...

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    Sun Care in Peru

    Jul 2020

    Although the potential dangers of overexposure to the sun’s rays have been well reported in Peru, having a tan is regarded as a status symbol in the country as it is associated with those who own a beach house or are members of a prestigious social ...

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    Beauty and Personal Care in Peru

    Jul 2020

    Beauty and personal care recorded good overall constant 2019 value growth in 2019, driven by the increasing penetration of credit cards, premiumisation in some categories and low constant value price increases for the majority of products. Premium ...

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    Bath and Shower in Peru

    Jul 2020

    Bar soap recorded strong and accelerated current value growth in 2019, with many consumers choosing well-known brands over less expensive products. Fragrance is an important feature of bar soap for Peruvians, who tend to prefer floral or ...

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