Peru

The momentum of debit card usage continues to surge in 2023, mirroring the trend seen in recent years and maintaining its steadfast trajectory since the onset of the pandemic. The issuance of debit cards has remained notably robust, showcasing the…

Consumer credit has continued to witness robust growth in 2023, albeit at a moderated pace compared to the preceding two years. This growth encompasses both outstanding balances and gross lending, having already rebounded to pre-pandemic levels in…

The end of the pandemic era has influenced sales of vitamins. For example, vitamin C skyrocketed in sales in 2020, as consumers sought out natural immunity boosters in the face of the COVID-19 virus. Following this significant spike, sales then…

Consumer health shows variable recovery in 2023, with an ongoing return to the normalisation of sales patterns following the atypical period of the pandemic. Challenges, however, continue, such as the departure of President Castillo's government, in…

Baby food is expected to register both healthy constant value and volume growth. With society being fully opened up, young parents appreciate the convenience of baby food. Milk formula continues to account for the vast majority of value sales, with…

Retail tissue recorded significant growth in retail value terms in 2022 due to the strong price increases of each subcategory. This is due to the significant increase in inputs for manufacturers, which, being imported, have also suffered higher…

Dishwashing saw total volume sales decline for a second year in a row in 2022. The contraction was due to the easing of the pandemic and the ending of most associated public health restrictions, in that the need for these products diminished as…

Dietary supplements is enjoying healthy growth, with trends similar to those seen in vitamins. For example, products which offer multiple benefits are proving popular and, in this case, combination dietary supplements is showing the most robust…

Gum sales grew significantly in 2022, both in volume and even more in value terms due to the significant price increases that were seen in the category stimulated by high inflation. Moreover, a similar situation is expected in 2023. However, category…

The removal of COVID-19 related restrictions led to the resumption of society in 2022. People began to frequent consumer foodservice outlets, bars and attend public events once more, all of which contributed to the recovery of hair care sales. The…

Peru has been experiencing a sustained increase in prices since 2021, which worsened in 2022 and will certainly remain high in 2023. This price increase is transversal to most consumer goods categories and services. Although Peru is a country that…

The vending channel saw minimal growth in 2022, after sales largely recovered in 2021 due to the significant reduction in restrictions on the mobility of people, and the entry of the public to different types of establishments, both private and…

Spot and stain removers was the most dynamic category within laundry care in volume growth terms in 2022, and saw sales rise at a markedly faster pace than in 2021. Its performance was lifted by the easing of the pandemic and the ending of most…

Peru has been contending with a steady escalation in prices since 2021, a situation exacerbated in 2022 and 2023, affecting a wide array of consumer goods and services. The country's significant reliance on imported products and supplies means that…

The utilisation of store cards is on a notable decline, largely due to a transition where most stores have opted to partner with major operators in the market, like Visa or Mastercard. As a result, prominent department stores have ceased issuing…

Wound care is another category seeing growth, thanks to consumers’ return to active, out-of-home lifestyles and the return of children and students to schools and colleges. On the companies’ side, they have increased their efforts to gain more…

The post-pandemic resumption of sporting activities, with consumers renewing their gymnasium and sports club memberships, has helped the recovery of sports nutrition, with sales patterns continuing to normalise following the atypical highs and lows…

Eye care is another winning category in consumer health in Peru in 2023, with a growing number of people seeking products which will soothe their eyes after spending long hours working and/or studying, in addition to spending long periods of time on…

Ice cream sales recorded significant growth in 2022, with this trend set to continue in 2023, both in volume and value terms, helping the category to exceed pre-pandemic sales. This significant growth will mainly be due to the full resumption of…

In 2022, positive growth was seen from all alcoholic drink categories, with the return of socialising following the outbreak of COVID-19 increasing total volume sales. This has given rise to consumption occasions, allowing beer and RTDs to gain new…