Peru

Retail tissue recorded significant growth in retail value terms in 2022 due to the strong price increases of each subcategory. This is due to the significant increase in inputs for manufacturers, which, being imported, have also suffered higher…

Dishwashing saw total volume sales decline for a second year in a row in 2022. The contraction was due to the easing of the pandemic and the ending of most associated public health restrictions, in that the need for these products diminished as…

The removal of COVID-19 related restrictions led to the resumption of society in 2022. People began to frequent consumer foodservice outlets, bars and attend public events once more, all of which contributed to the recovery of hair care sales. The…

Peru has been experiencing a sustained increase in prices since 2021, which worsened in 2022 and will certainly remain high in 2023. This price increase is transversal to most consumer goods categories and services. Although Peru is a country that…

The vending channel saw minimal growth in 2022, after sales largely recovered in 2021 due to the significant reduction in restrictions on the mobility of people, and the entry of the public to different types of establishments, both private and…

Spot and stain removers was the most dynamic category within laundry care in volume growth terms in 2022, and saw sales rise at a markedly faster pace than in 2021. Its performance was lifted by the easing of the pandemic and the ending of most…

Given that deodorant consumption in Peru is still seasonal and related to social occasions, the lifting of COVID-19 related restrictions during 2022 benefited sales of deodorants with the category’s recovery enabling sales to reach near pre-pandemic…

After two years of mobility restrictions and considerably reduced time spent outside the home, Peruvians were able to restart their social lives in 2022. Schools and universities re-opened and jobs returned to the workplace, creating the space for a…

Supermarket sales continued to grow in 2022, but to a lesser degree compared to the excellent performance they achieved during the pandemic, when these outlets were open all the time to sell essential products. This growth is slightly higher than…

Peru faced a higher level of uncertainty at the end of the review period because of its political crisis and social and climatic problems that put the economy under even greater stress. Moreover, inflation, which reached a 26-year high, underlined…

Hypermarket sales continued to grow in 2022, but to a lesser extent than seen during the strong performance they achieved during the pandemic. During the period of the strictest COVID-19 related restrictions, hypermarkets players benefited from being…

Direct selling continued to sales increase in 2022, but at a slower rate than the significant growth seen in 2021, a year in which the category recovered much of the ground lost in 2020 due to the pandemic. With the growth observed in 2022, direct…

Within convenience retail, the convenience stores and forecourt retailers channels experienced notably contrasting fortunes in 2022. While convenience stores continued to show significant growth, exceeding the sales levels seen in 2019, immediately…

Wipes has experienced significant growth in the last two years, especially in 2022, having reached pre-pandemic levels in 2021. Growth in 2021 and 2022 was bolstered by the return to mobility following the loosening of COVID-19 restrictions, with a…

Toilet liquids/foam remained by far the single largest toilet care category in Peru in volume and current value sales terms throughout the review period. Such products have a broad appeal thanks to their cleaning efficacy, disinfectant properties,…

Bleach was among the areas of the Peruvian home care market that benefited most from increased hygiene-consciousness during the early stages of the COVID-19 pandemic, with the category showing an impressive return to growth in volume sales in 2020…

Air care saw total volume sales tip back into positive territory in 2022 after having posted declines in this respect over 2020-2021. The return to growth was underpinned by increased demand in the dominant category of spray/aerosol air fresheners.…

Sales of sanitary protection grew in 2022, with retail volume benefiting from outdoor activities being re-established following COVID-19 restrictions. Women resumed exercise and socialising, which meant greater use of sanitary protection, in addition…

Consumer foodservice sales grew significantly in 2022, but at a lower rate than in 2021. Moreover, despite a substantial improvement, sales had yet to return to the levels seen prior to the pandemic. One of the main reasons for the growth, however,…

Multi-purpose cleaners was by far the most dynamic performer within surface care in volume and current value growth terms in 2022. With high inflation driving up the cost of living and stretching household budgets, demand was bolstered by greater…