Peru

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Peru. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Peru StatisticsConsumer Lifestyles in PeruPeru Country BriefingsFuture Demographics: Peru in 2030

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Peru

    Aug 2020

    In 2019 MINSA (Ministerio de Salud – Peru’s Ministry of Health) was being more aggressive with its communication regarding the negative effects of non-fuel nicotine consumption, especially regarding young people. This was due to the increased use of ...

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    Tobacco in Peru

    Aug 2020

    While lockdown restrictions arising from COVID-19 have had some impact on demand due to reduced opportunities to socialise, the addictive nature of nicotine means its users are habitual to an extent that neutralises the impact of environmental or ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Peru

    Aug 2020

    Cigars saw resilient growth over the review period. This can be attributed to the fact that this type of product is popular among consumers with high purchasing power. Such consumers tend to be very knowledgeable and understand the health risks ...

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    Cigarettes in Peru

    Aug 2020

    Constant tax adjustments continued to impact tobacco consumption in 2019. This impacted retail channels as it affected margins. Meanwhile, consumers increased consumption of other tobacco products, such as e-cigarettes, in response to rising ...

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    Country Report

    Country Report

    Oral Care in Peru

    Jul 2020

    There is a widespread lack of good dental health habits in Peru, which is characterised by infrequent visits to dentists, and at low socioeconomic levels the use of toothpaste is not as regular as it should be, and children often therefore have tooth...

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    Fragrances in Peru

    Jul 2020

    Users of fragrances are generally loyal to their preferred brand in Peru, with many often opting to purchase smaller quantities in an effort to economise rather than switch to cheaper brands. Peruvians who are 40 years of age and above tend to be ...

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    Depilatories in Peru

    Jul 2020

    Depilatories are not particularly popular among women in Peru. Women of indigenous descent often have little body hair and therefore do not see the need to use depilatories on a regular basis. However, there is a growing trend to follow international...

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    Country Report

    Mass Beauty and Personal Care in Peru

    Jul 2020

    Demand for mass beauty and personal care increased strongly in Peru in 2019. The increasing importance of presenting a neat personal image is leading to growing awareness of these products, while women consumers are increasingly using colour ...

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    Baby and Child-Specific Products in Peru

    Jul 2020

    Peru has witnessed declining birth rates for many years and 2019 was no exception, with a birth rate of around 1.9% compared to the 2.4% registered in 2005, for example. This led to moderate volume growth over the review period and into 2019 for most...

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    Men's Grooming in Peru

    Jul 2020

    In the past, Peruvian men have not paid a great deal of attention to their personal care, investing little in men’s grooming products. However, over the years, the use of men’s deodorants has become more popular and now it is also common to see ...

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    Sun Care in Peru

    Jul 2020

    Although the potential dangers of overexposure to the sun’s rays have been well reported in Peru, having a tan is regarded as a status symbol in the country as it is associated with those who own a beach house or are members of a prestigious social ...

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    Beauty and Personal Care in Peru

    Jul 2020

    Beauty and personal care recorded good overall constant 2019 value growth in 2019, driven by the increasing penetration of credit cards, premiumisation in some categories and low constant value price increases for the majority of products. Premium ...

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    Bath and Shower in Peru

    Jul 2020

    Bar soap recorded strong and accelerated current value growth in 2019, with many consumers choosing well-known brands over less expensive products. Fragrance is an important feature of bar soap for Peruvians, who tend to prefer floral or ...

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    Hair Care in Peru

    Jul 2020

    Smaller households are becoming a trend in Peru. This makes it more viable to purchase specific products for individual household members, which is evident in deodorants, with fewer people sharing the use of a roll-on product, for example. The same ...

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    Deodorants in Peru

    Jul 2020

    Deodorants continued to record good current value growth in 2019. Younger people are beginning to use deodorants at an earlier age in Peru, incorporating these products into their personal hygiene routines for the first time, often when as young as ...

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    Country Report

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    Premium Beauty and Personal Care in Peru

    Jul 2020

    There is evidence of premiumisation in many categories of beauty and personal care in Peru, even though economic growth in 2018 and 2019 did not reach the previously expected levels and the majority of consumers have not witnessed stronger purchasing...

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    Colour Cosmetics in Peru

    Jul 2020

    There is no single or generalised perception in Peru about the use of colour cosmetics or the age at which they should begin to be used, beyond that they are products reserved for women. It is common for mascara and lipstick to be applied and often ...

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    Skin Care in Peru

    Jul 2020

    Healthy lifestyles and ethical living trends continued to develop in Peru in 2019, boosting interest in products which are not tested on animals and with cruelty-free claims. Consumers are also recognising the benefits of some natural ingredients in ...

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    Country Profile

    Country Profile

    Latin America: Regional Profile

    Jun 2020

    Latin America’s economy will fall fall sharply in 2020 due to the containment measures of dealing with COVID-19. The region’s consumer expenditure will also fall in 2020. Caribbean economies will lag behind other countries due to their excessive ...

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    Country Report

    Country Report

    Retail Tissue in Peru

    Jun 2020

    Toilet paper remained the largest category within retail tissue in Peru in 2019. Single-ply is the most demanded format of toilet paper in Peru. However, this is gradually changing with consumers shifting towards 2-ply products that provide more ...

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