Peru

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Peru. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Peru StatisticsConsumer Lifestyles in PeruPeru Country BriefingsFuture Demographics: Peru in 2030

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    Asian Speciality Drinks in Peru

    Mar 2019

    Sales of Asian speciality drinks were negligible in the Peruvian market at the end of the review period, with none expected to appear during the forecast period....

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    Country Report

    Country Report

    Bottled Water in Peru

    Mar 2019

    The migration of Peruvian consumers from soft drinks and packaged juices to healthier options benefited the consumption of bottled water in 2018. The increase of the ISC and the discussion around the Labelling Law has put the spotlight on nutritional...

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    Country Report

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    Carbonates in Peru

    Mar 2019

    After a difficult 2017 and beginning of 2018, Peruvians are less willing to spend on unnecessary or expensive products. As they feel the money they earn represents less on their visits to the stores, they are paying closer attention to what they buy ...

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    Country Report

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    Concentrates in Peru

    Mar 2019

    Concentrates in Peru are preferred by low- and middle-income households, which tend to look for affordable and quick options to offer fruit beverages to their families. The fact that it is a dry product which lasts longer and does not require special...

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    Energy Drinks in Peru

    Mar 2019

    In spite of the trend towards healthier products and the perception of energy drinks as unhealthy, sales grew in 2018....

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    Juice in Peru

    Mar 2019

    The Peruvian government has been working to fight growing obesity rates in the country. Consequently, 2018 saw an unexpected increase in the tax that affects sugary drinks. Sugary drinks that were not considered before, like juices, will now be ...

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    Soft Drinks in Peru

    Mar 2019

    2018 was expected to be a year of stability in Peru, but it was actually turbulent....

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    RTD Coffee in Peru

    Mar 2019

    2018 was a difficult year for beverages, both alcoholic and non-alcoholic, in Peru. It was marked by political instability, with the consequent freezing of projects and investment in the country, a slowdown in construction projects, the increase of ...

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    RTD Tea in Peru

    Mar 2019

    In order to avoid increasing levels of obesity in Peru, the government has been working on various regulations including the Labelling Law. In 2018, the government launched the final specifications for this law. Furthermore, in May, it announced and ...

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    Country Report

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    Sports Drinks in Peru

    Mar 2019

    Owing to increasing levels of obesity in Peru, the government has been working on different regulations, like the Labelling Law. 2018 saw the final specifications for this law. Also, in May, the government announced an increase in the tax that ...

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    Country Report

    Country Report

    Coffee in Peru

    Mar 2019

    Peruvians are increasing their consumption of fresh coffee out of home at a rapid pace. ...

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    Other Hot Drinks in Peru

    Mar 2019

    The effects of the Pura Vida scandal in 2017 extended into 2018, negatively impacting not only milk consumption but other categories as well. In 2017, Panama banned the sale of Pura Vida due to problems with the labelling, which indicated that the ...

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    Hot Drinks in Peru

    Mar 2019

    Although 2018 was not a good year for general consumption, colder weather and a trend towards natural and healthier products stimulated growth in hot drinks. After a strong El Niño phenomenon in 2017, which brought a year of high temperatures, 2018 ...

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    Country Report

    Country Report

    Tea in Peru

    Mar 2019

    Consumers, especially millennials, are increasingly looking for ancient and natural ingredients, as they consider them healthier and also part of their cultural identity. There is a certain trend towards going back to basics, to the roots and ...

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    Air Care in Peru

    Feb 2019

    Spray/aerosol represents over half of all air care sales, although electric devices are slowly gaining share, with products that operate with batteries being perceived as premium and longer lasting. The preference for spray lies in tradition since ...

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    Country Report

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    Bleach in Peru

    Feb 2019

    Consumers associate bleach with disinfection, with products in this area being used to clean floors and other hard surfaces around the house, such as in the kitchen or bathroom, sinks, toilets and bathtubs. Bleach reduces the need for different ...

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    Dishwashing in Peru

    Feb 2019

    Recent studies reveal that liquid dishwashers continue to grow in popularity. However, the majority of consumers continue to prefer cream products, which are traditionally popular in Peru. This preference can be attributed to the fact that cream ...

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    Country Report

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    Home Insecticides in Peru

    Feb 2019

    At the beginning of 2017, El Niño caused heavy floods and landslides in different areas of the country, causing an increase in the population of pests such as mosquitoes and crickets and increasing demand for home insecticides. In 2018, the area ...

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    Laundry Care in Peru

    Feb 2019

    Manufacturers are aware of the fact that consumers do not trust recommended doses and prefer to add extra quantity. This has seriously affected the penetration of liquid products as consumers perceive them as being more expensive as the use of more ...

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    Country Report

    Country Report

    Home Care in Peru

    Feb 2019

    During 2017 and 2018, Peru faced a period of political instability that resulted in fewer investments and a consequent economic slowdown. As a direct consequence, many families have seen their incomes decrease and have had to make adjustments to ...

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