Peru

Bottled water saw growth in both current value and volume terms in 2019. Taking into account this overall trend towards health and wellness, bottled water has inherent attributes that fit perfectly with these trends: the absence of sugar is one of ...

In 2019 juice saw continued growth in off-trade current value terms, but still demonstrated a negative performance in volume. Consumers remain concerned regarding to what extent drinks such as juices can be potentially harmful to health, which had a ...

RTD tea saw continued growth in 2019. Local consumers are showing an increasing preference for products they consider healthier and more natural. This has favoured not only reduced sugar RTD teas, but also regular versions that contain green tea or ...

Sports drinks saw a continued decline in volume terms in 2019, but growth in current value terms. Both performances represented improvements on the previous year. Reduced sugar sports drinks underpinned the positive performance, despite the difficult...

Concentrates saw an improved performance in 2019 compared with the previous year. Preferred by low- and middle-income households because of their affordability and practicality, these products represent a quick option for beverages in the household. ...

RTD coffee remained a niche product in 2019, but offers growth potential as consumers lead increasingly busy lifestyles. This is especially notable in Lima, which sees increasing traffic congestion, leading to longer travel times, resulting in ...

Peru is demonstrating a trend towards consumption of natural beverages: water and other soft drinks that are perceived as less potentially harmful to health, juices and other products that are less carbonated. Beverages that offer purification and ...

Energy drinks saw continued growth in both current value and volume terms in 2019. Consumers’ increasingly busy lifestyles have made energy drinks more popular among Peruvians. In an increasingly competitive environment, consumers also seek to ...

Carbonates saw a slightly improved performance in 2019 compared with 2018, albeit with weak growth in current value terms and a continued decline in volume. An increasing number of Peruvians are concerned about their health and overall wellness. ...

Peru’s position in key business environment rankings continues to decline, and widespread corruption at all governing levels deters possible foreign investment and hinders the development of innovation. Despite labour market liberalisation, the ...

Peru is expected to be among the most dynamic consumer markets in Latin America through to 2030. Structural reforms are anticipated to tackle high informality, as well as boosting productivity and income growth. However, income and wealth ...

Towards the end of the review period, many Peruvian consumers were becoming increasingly interested in ancient and natural types of tea. This trend is especially noticeable among the millennial generation. Many people consider these types of tea to ...

Peruvian society is developing and affluent professionals living in the country’s major cities are increasingly interested in high-quality fresh coffee. In particular, emerging lifestyle trends are stimulating growth in foodservice volume sales of ...

Towards the end of the review period, the Peruvian government took action to curb sugar intake among its population, with the focus of these actions falling mainly on children. 2018 saw the introduction of a 25% tax on beverages that contain 6g or ...

Peru’s hot drinks industry continues to register positive sales growth as demand for traditional products remains strong. In addition, the industry continues to evolve. Emerging sales trends towards the end of the review period included greater ...

Latin America’s growht will slow considerably in 2019. The region’s consumer expenditure will also weaken slightly in 2019. Caribbean economies will lag behind other countries due to their excessive reliance on tourism and remittances. Latin America ...

Peru’s economy is highly dependent on natural resources. This exposes the country’s exports to global commodity price shocks and to a Chinese economic slowdown. Nevertheless, government finances are healthy and able to withstand external pressures, ...

Although value sales and transactions with credit cards are increasing, these cards are still often used for higher-value purchases and less for general everyday consumption. As a result, they tend to be mostly used for purchases in establishments ...

Debit cards have been growing at the fastest pace in volume and value terms among financial cards. This is being driven by increasing banking levels and expansion of merchant acceptance of these cards, such as networks of agents that allow consumers ...

There are no charge cards in circulation in Peru. They are not expected to appear in the forecast period....