Peru

Peru’s economy continues its healthy momentum. Political uncertainty weighs on non-mining investment and infrastructure spending is decelerating. However, strong credit growth and job creation should support household spending. Magnifying global ...

Relatively rapid population growth in Peru up to 2030 will be propelled by positive natural change as a result of high, yet declining, birth rates. While the ageing process will accelerate, the country will remain comparatively young with over 60% of...

Despite social, economic and political turbulence during the review period, sales of major appliances in Latin America returned to growth in 2018, with further growth expected in the near future. Much depends on Brazil, which, given the size of the ...

Within hair care and skin care, there have been innovations to open lines that address special characteristics of babies and children. For example, Johnson's Baby offers shampoos, conditioners and styling sprays with vitamins to strengthen the hair ...

Since bar soap is the largest subcategory, any variation directly affects overall bath and shower volume and value. In 2018, there was a fall in volume for bar soap and this is mainly due to the fact that consumers have seen their purchasing power ...

Consumers demand a multi-channel communication strategy and no longer conform to traditional advertising, but they seek specific answers to their requirements. They want to feel that the product is for them so it is imperative that brand ...

The Peruvian market shows natural growth, as a result of population growth and the increase in the average age of the population. At the same time, each time it starts earlier with the use of this product, around 10 years, although in high-income ...

There is increasing awareness of waxing methods being more durable, but razors and blades remain the preferred method for women in the country. Once they acquire the ritual of eliminating undesired hair, they choose razors because they are much more ...

The main attributes that customers seek when selecting a perfume are the aroma and fixation, which lengthens the period of time over which the fragrance remains perceptible. However, they also react favourably to beautiful or attractive packaging, ...

Among consumers there is a tendency to prefer natural ingredients, such as argan oil, which are considered not harmful to either the hair or the end-user. Brands such as Tío Nacho have launched their products containing organic coconut, announcing ...

Consumers want to have a direct relationship with the manufacturers of the products they use and in order to obtain that they demand constant communication through social media and web pages, where brands’ presence is now vital, since these channels ...

While the main driver for purchase is unit price, consumers recognise the benefits of well-known brands such as Prestobarba and Schick and therefore, at the time of making any new purchase they evaluate the cost-value benefit, since there are ...

In Peru, consumers are concerned about clean and white teeth, a demand to which manufacturers have responded by introducing toothpastes that offer these benefits, as have Oral-B, Crest, Dentaire and Close Up, among others. However, this concern for ...

During 2018, beauty and personal care continued to expand but at a lower pace that that registered in previous years. This slower growth is due to the political and economic situation that has limited the income of many Peruvian families and also ...

The premium segment grows faster than the mass segment, despite the fact that there has been a slowdown between the years 2016 and 2018. The main reason why the premium segment shows higher growth is that the Peruvian market is still immature because...

Skin care has not penetrated every household, and at the low-income level it is not perceived as a need, but in other categories consumers are already aware of their individual needs. For that reason they look for specific products, that clarify the ...

The leading company, Unique, has managed to position itself thanks to its Total Block SPF 100 product that is perceived by consumers as the one that offers the greatest protection. Without knowing that it is practically impossible that there is a ...

The number of Peruvian cat owners buying specially designed cat food rather than feeding them leftovers continues to grow. This trend is being encouraged by a growing focus on pet nutrition and wellbeing. A growing number of cat owners regard their ...

One out of every two families in Peru has a dog, with a growing tendency towards small breeds. This is connected with the urbanisation trend and the fact that a growing number of consumers are living in smaller homes such as apartments. The dog ...

Dogs remain the most popular type of pet in Peru, followed by cats. Keeping other animals as pets remains very rare and hindered by cultural factors. Guinea pigs are for example prepared as a traditional dish and therefore are typically seen as ...