Peru
Peru StatisticsConsumer Lifestyles in PeruPeru Country BriefingsFuture Demographics: Peru in 2030
Country Report
Asian Speciality Drinks in Peru
Mar 2019
Sales of Asian speciality drinks were negligible in the Peruvian market at the end of the review period, with none expected to appear during the forecast period....
Country Report
Bottled Water in Peru
Mar 2019
The migration of Peruvian consumers from soft drinks and packaged juices to healthier options benefited the consumption of bottled water in 2018. The increase of the ISC and the discussion around the Labelling Law has put the spotlight on nutritional...
Country Report
Carbonates in Peru
Mar 2019
After a difficult 2017 and beginning of 2018, Peruvians are less willing to spend on unnecessary or expensive products. As they feel the money they earn represents less on their visits to the stores, they are paying closer attention to what they buy ...
Country Report
Concentrates in Peru
Mar 2019
Concentrates in Peru are preferred by low- and middle-income households, which tend to look for affordable and quick options to offer fruit beverages to their families. The fact that it is a dry product which lasts longer and does not require special...
Country Report
Energy Drinks in Peru
Mar 2019
In spite of the trend towards healthier products and the perception of energy drinks as unhealthy, sales grew in 2018....
Country Report
Juice in Peru
Mar 2019
The Peruvian government has been working to fight growing obesity rates in the country. Consequently, 2018 saw an unexpected increase in the tax that affects sugary drinks. Sugary drinks that were not considered before, like juices, will now be ...
Country Report
Soft Drinks in Peru
Mar 2019
2018 was expected to be a year of stability in Peru, but it was actually turbulent....
Country Report
RTD Coffee in Peru
Mar 2019
2018 was a difficult year for beverages, both alcoholic and non-alcoholic, in Peru. It was marked by political instability, with the consequent freezing of projects and investment in the country, a slowdown in construction projects, the increase of ...
Country Report
RTD Tea in Peru
Mar 2019
In order to avoid increasing levels of obesity in Peru, the government has been working on various regulations including the Labelling Law. In 2018, the government launched the final specifications for this law. Furthermore, in May, it announced and ...
Country Report
Sports Drinks in Peru
Mar 2019
Owing to increasing levels of obesity in Peru, the government has been working on different regulations, like the Labelling Law. 2018 saw the final specifications for this law. Also, in May, the government announced an increase in the tax that ...
Country Report
Coffee in Peru
Mar 2019
Peruvians are increasing their consumption of fresh coffee out of home at a rapid pace. ...
Country Report
Other Hot Drinks in Peru
Mar 2019
The effects of the Pura Vida scandal in 2017 extended into 2018, negatively impacting not only milk consumption but other categories as well. In 2017, Panama banned the sale of Pura Vida due to problems with the labelling, which indicated that the ...
Country Report
Hot Drinks in Peru
Mar 2019
Although 2018 was not a good year for general consumption, colder weather and a trend towards natural and healthier products stimulated growth in hot drinks. After a strong El Niño phenomenon in 2017, which brought a year of high temperatures, 2018 ...
Country Report
Tea in Peru
Mar 2019
Consumers, especially millennials, are increasingly looking for ancient and natural ingredients, as they consider them healthier and also part of their cultural identity. There is a certain trend towards going back to basics, to the roots and ...
Country Report
Air Care in Peru
Feb 2019
Spray/aerosol represents over half of all air care sales, although electric devices are slowly gaining share, with products that operate with batteries being perceived as premium and longer lasting. The preference for spray lies in tradition since ...
Country Report
Bleach in Peru
Feb 2019
Consumers associate bleach with disinfection, with products in this area being used to clean floors and other hard surfaces around the house, such as in the kitchen or bathroom, sinks, toilets and bathtubs. Bleach reduces the need for different ...
Country Report
Dishwashing in Peru
Feb 2019
Recent studies reveal that liquid dishwashers continue to grow in popularity. However, the majority of consumers continue to prefer cream products, which are traditionally popular in Peru. This preference can be attributed to the fact that cream ...
Country Report
Home Insecticides in Peru
Feb 2019
At the beginning of 2017, El Niño caused heavy floods and landslides in different areas of the country, causing an increase in the population of pests such as mosquitoes and crickets and increasing demand for home insecticides. In 2018, the area ...
Country Report
Laundry Care in Peru
Feb 2019
Manufacturers are aware of the fact that consumers do not trust recommended doses and prefer to add extra quantity. This has seriously affected the penetration of liquid products as consumers perceive them as being more expensive as the use of more ...
Country Report
Home Care in Peru
Feb 2019
During 2017 and 2018, Peru faced a period of political instability that resulted in fewer investments and a consequent economic slowdown. As a direct consequence, many families have seen their incomes decrease and have had to make adjustments to ...
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