Peru

Peru’s stance in Doing Business 2020 continued to decline, due to an inefficient judicial system, complex procedures for starting a business, paying taxes, and trading. Despite low interest rates in 2020, a weak financial system and low confidence ...

Sales of surface care rose sharply in 2020 in line with increased cleaning of surfaces in the home due to the COVID-19 pandemic. This led to strong retail value growth in areas including multi-purpose cleaners and kitchen cleaners. Increased usage of...

All categories within polishes recorded negative retail value growth in 2020, with the majority seeing sharp double-digit falls. Many Peruvians consider polish to be an old-fashioned product and sales began to decline towards the end of the review ...

Home care in Peru recorded a strong performance in 2020 as consumers altered their home cleaning habits in the context of the COVID-19 pandemic. Greater hygiene-consciousness drove changes in both behaviour and purchasing habits. For example, ...

With the exception of insecticide coils, which continued to grow because they are cheap and very accessible, all categories within home insecticides recorded negative retail value growth in 2020, with the steepest decline for in-home insect ...

All categories within air care recorded negative retail value growth in 2020, with the steepest declines for candle and gel air fresheners. While spray/aerosol air fresheners proved comparatively resilient, recording a lower retail value decline, ...

The COVID-19 pandemic led to a surge in value sales of bleach in Peru in 2020. Until 2020, bleach had been a steadily declining category as consumers migrated to more specific products, associated with improved economic conditions. However, in 2020, ...

Sales of laundry care items such as large-format sizes of powder detergents increased as a result of stockpiling prompted by Peru’s lockdown in March 2020. Many consumers with spare disposable income opted to purchase sizes of up to 15 kg during this...

The end of the review period saw a progressive migration from cream to liquid hand dishwashing products. While cream is cheaper, more and more consumers came to appreciate the high performance and hygiene of liquid products for washing dishes by ...

All categories within toilet care recorded negative retail value growth in 2020 as many consumers switched to bleach for cleaning toilets. Bleach is cheaper than many toilet care products and also has stronger disinfection properties, thus appealing ...

Once lockdown started in mid-March 2020 as a result of the Peruvian government trying to curb the spread of COVID-19, demand for milk increased sharply resulting in manufacturers only producing their main products, such as whole evaporated milk and ...

Despite fortified/functional (FF) beverages’ clear association with health and wellness, which could have benefitted from the COVID-19 pandemic, the category saw a significant decrease in growth in retail value sales and in volume terms during 2020. ...

COVID-19 had a positive impact on demand for fortified/functional (FF) packaged food in Peru, with retail value sales increasing during 2020, but volume growth was negative. However, although FF baby food continued to account for the bulk of retail ...

The COVID-19 pandemic led to an increase in demand for health and wellness packaged food, whereas health and wellness beverages generally saw decelerated or negative sales growth in Peru during 2020. The threat posed by COVID-19 led to heightened ...

Better for you beverages (BFY) was negatively impacted by the COVID-19 pandemic in 2020 as the economy was hard hit by measures to curb the spread of the virus. The BFY beverages category saw significant reduced demand in volume terms as well as ...

COVID-19 had a significant impact on BFY packaged food in Peru in 2020, while opposing forces eventually stabilised retail value sales growth during the year. Although the BFY packaged food category saw decreased growth in volume terms in 2020, the ...

The organic packaged food category is still in development in Peru in 2020 with the only two subcategories that have any relatively substantial retail value sales being organic prepared baby food and organic pasta of which the latter has the largest ...

The COVID-19 pandemic impacted the rate of growth in current retail value sales of naturally healthy (NH) beverages negatively in 2020. NH bottled water was especially hard hit by the pandemic and saw a double digit decrease in retail value sales as ...

There was no presence of organic beverages in Peru at the end of the review period. Moreover, no market is likely to emerge over the forecast period....

Retail value sales of the NH packaged food category was positively impacted by the pandemic and the category saw significant growth during 2020 as consumers stayed at home during lockdown and increasingly snacked. Most consumers tried to keep a ...