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Explorando la era de alimentos on-demand
Rocio Franco
Este evento de Euromonitor International analiza el panorama macroeconómico de América Latina y los hábitos de consumo de alimentos a través del delivery.
The League and Club Indices 2022: Results and Insights for Brands
Egle Tekutyte
The recently launched Euromonitor 2022 Global League and Club Indices highlight the continued hegemony of the US at the league level and European football at the club level. The National Football League (NFL) has maintained its number one position, being trailed by both the UK’s Premier League and other US based major leagues. The top 10 club list globally on the other hand is dominated by the giants of European football, with Manchester United scoring highest overall in the index.
Buy Now, Pay Later: Accelerated Adoption and Innovation
Frida Polyak
Buy Now, Pay Later (BNPL) has been one of the most discussed trends in the payments industry in recent years. Despite not being a completely new phenomenon, fintech players have made the process and offer – interest-free instalment payments over a set period, available for large and small-ticket items – highly appealing to customers. However, in Europe, the ever-evolving BNPL space is yet to see an expansion beyond the retail segment and consumer use.
In-Destination Experiences and Attractions Ripe for a Shake-Up
Caroline Bremner
The consumer appetite for real life experiences remains undiminished, with 76% of consumers saying that they are important to them. Coupled with unprecedented pent-up demand, this is expected to add USD1.4 trillion to the USD2.3 trillion in-destination spending market. With travel brands falling over each other to grab a slice of the pie, new start-ups continue to enter the fray, such as new brand MOPO, that is targeting both the resident and visitor segments for fun things to do.
Fan Engagement and Sponsorship in the Metaverse
Alan Rownan
As the creation of the metaverse quickly became a macro-goal for many tech giants, the sports industry immediately sought to understand what commercial opportunities virtual worlds might bring.
欧睿&TMIC黑马工厂：洗地机行业趋势报告发布
Euromonitor International
TMIC（天猫新品创新中心）与欧睿国际联合发布了《洗地机行业趋势洞察报告》，依托TMIC大数据资源研究分析洗地机行业概况、竞争格局、用户购买动机、场景、需求等维度，洞察行业创新趋势，为企业的产品规划和运营策略带来启发。