Identifying the Traveller of the Future Through Consumer Segmentation

The mantra “travel is back” is no longer resonating with consumers, who are demanding personalised experiences that suit their values and lifestyles. To connect authentically with these travellers, travel players must look beyond advertising to marketing, positioning and loyalty. Euromonitor International has developed eight traveller segments to capture evolving motivations using new data from Euromonitor’s Voice of the Consumer: Travel Survey.

Alex Jarman
Consultant