Africa

Understand the demographic, socioeconomic and cultural influences...

Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.

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Country Report

Homewares in South Africa

May 2023

In 2022, the country experienced a surge in inflation, leading consumers to become more price-sensitive and prioritise cooking at home instead of visiting horeca establishments. This shift in consumer behaviour had a positive impact on sales of stove…

USD 1,195
Country Report

Home Improvement in South Africa

May 2023

In 2022, the demand for wall tiles in South Africa surpassed the pre-pandemic level in both current value terms and in value terms at constant 2022 prices, due to their various advantages. Wall tiles are highly durable and resistant to wear and tear,…

USD 1,195
Country Report

Home Furnishings in South Africa

May 2023

In 2022, the demand for mattresses in South Africa rose in current value terms and in value terms at constant 2022 prices, and also exceeded the pre-pandemic levels by both measures, with the category experiencing a surge in popularity. This was…

USD 1,195
Country Report

Home and Garden in South Africa

May 2023

In 2022, South Africa’s inflation rate soared to 7%, owing to increases in food and fuel prices resulting from the war in Ukraine. In addition, South Africa’s ongoing power outages further escalated food price inflation by increasing supply chain…

USD 2,450
Country Report

Gardening in South Africa

May 2023

Following Russia’s invasion of Ukraine in February 2022, the price of fertiliser, which had already surged by 80% in 2021, reached an all-time high in the spring of 2022. According to the World Bank, global fertiliser prices rose by 30% early in the…

USD 1,195
Consumer Lifestyle

Consumer Values and Behaviour in South Africa

May 2023

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

USD 1,325
Consumer Lifestyle

Consumer Lifestyles in South Africa

May 2023

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends.

USD 1,325
Future Demographics

Nigeria in 2040: The Future Demographic

May 2023

Nigeria will remain the largest regional country and one of the biggest globally, as its population continues to be boosted by high levels of natural increase in 2021-2040. The country will also remain one of the youngest globally due to high birth…

USD 990
Country Report

Beauty and Personal Care in Côte d'Ivoire

May 2023

Coronavirus (COVID-19) affected demand, supply and retail routes, but had an unorthodox effect on beauty and personal care demand trends among men and women and behaviours as the pandemic eased. Consumers focused more on e-commerce and product health…

USD 2,750
Country Briefing

Business Dynamics: Côte d’Ivoire

May 2023

Côte d’Ivoire is facing significant challenges in its business environment due to prevalent corruption, inadequate infrastructure, and a crucial shortage of skilled professionals. Additionally, the country's ICT sector is underdeveloped, higher…

USD 300
Country Briefing

Economy, Finance and Trade: Nigeria

May 2023

Lack of economic diversification, soaring unemployment, and a persistently high inflation rate cloud the economic outlook for Nigeria. Despite rising government revenues due to elevated oil prices, public debt continued to increase over the year,…

USD 300
Country Briefing

Economy, Finance and Trade: South Africa

May 2023

The South African economy witnessed a slowdown in 2022, impacted by record power blackouts, resulting in load shedding and major business losses. A slowdown in industrial production weighed on exports, while the energy shortage raised import bills…

USD 300
Country Report

Home Care Packaging in South Africa

May 2023

In 2022, the lingering impact of heightened hygiene consciousness due to the pandemic continued to influence the performance of home care categories in South Africa. For example, bleach continued to see positive growth in 2022, even following the…

USD 990
Country Report

Sun Care in Tunisia

May 2023

During 2022, the sun care category in Tunisia witnessed the launch of the first domestic, locally produced brand, Narcisse Sund. The product is locally produced and sold via pharmacies and retail e-commerce. Demand remains limited due to a lack of…

USD 1,195
Country Report

Skin Care in Tunisia

May 2023

Skin care is an increasingly interesting category for a growing number of Tunisian companies. This category offers potential for growth as consumers are more aware of the importance of taking proper care of their skin, for beauty and health reasons,…

USD 1,195
Country Report

Premium Beauty and Personal Care in Tunisia

May 2023

Due to the economic crisis and the currency reserves that are in continuous decline, the Ministry of Trade opted to implement new rules on the importation of premium beauty and personal care products. Companies that want to import beauty and personal…

USD 1,195
Country Report

Pet Products in Morocco

May 2023

Only marginally positive growth in pet products overall in Morocco in 2023 is a result of declining disposable incomes against a weak economic background. Slowed growth is also attributable to the fact that the brands remain limited in availability…

USD 1,195
Country Report

Pet Care in Morocco

May 2023

Navigating through a tumultuous economic landscape, Morocco experienced a robust recovery in 2021, with its GDP witnessing an impressive growth of more than 7%. However, this upward trajectory was abruptly stymied in 2022 when the economy's dipped to…

USD 2,450
Country Report

Other Pet Food in Morocco

May 2023

Sales of other pet food in Morocco are significantly impacted by falling disposable incomes and the economic recession. Not only have pet owners been abandoning their pets, but consumers have also been discouraged to take on new pets such as birds,…

USD 1,195
Country Report

Oral Care in Tunisia

May 2023

Oral care products were only affected by home seclusion and consumer lockdown during the first quarter of 2021. Many distributors turned to online shopping and home deliveries in order to make it easier for consumers to get supplies and access their…

USD 1,195
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