Understand the demographic, socioeconomic and cultural influences...
Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.
International flights to Morocco resumed on 7 February 2022, thanks to a general improvement in the country’s epidemiological situation. Although the tourism is now officially re-opened to international visitors, strict health protocols remain in…
International flights to and from Morocco resumed on 7 February 2022, thanks to a general improvement in the country’s epidemiological situation. According to official data, Moroccan airports welcomed 660,045 passengers from a total of 5,714 flights…
Other dairy has continued to maintain decent growth in retail volume and current value growth sales, with both picking up slightly on 2021 levels. A shift back to working lifestyles outside of the home is driving demand for products that can be used…
Retail constant value sales (2022 prices) of lodging (destination) continued to recover in 2022 but remained below their pre-pandemic level. In spite of the pandemic, the number of sites/outlets continued to expand throughout the forecast period.…
Booking retail constant value sales (2022 prices) continued to recover in 2022, as restrictions on international movement were eased. However, they remained well below pre-pandemic levels. In March 2022, Morocco’s National Tourism Office (ONMT)…
Air passenger numbers continued to rebound in 2022 but nonetheless remained below their pre-pandemic level. While passenger-kilometres also recovered, they did so much more slower, standing at just over a quarter of their 2019 peak during 2022. This…
Yoghurt and sour milk products is seeing healthy value and volume growth in 2022, following a similar pattern seen across the review period as the category felt little impacts from COVID-19. Overall, yoghurt is supported by the fact that it is a…
After posting a decline in retail volume terms in 2020 due to the economic shock of COVID-19 and the home seclusion trend, yoghurt saw sales rebound strongly in 2021 as pandemic-related disruption began to subside. The category is poised to record…
Plant-based dairy is very much a niche area and still at a nascent stage of development in Cameroon, with plant-based yoghurt and soy drinks being the only categories to register measurable sales at the end of the review period. Nonetheless, both of…
Other dairy has continued to maintain decent growth in retail volume and current value growth sales, with both picking up slightly on 2021 levels. A shift back to working lifestyles outside of the home is driving demand for products that can be used…
Other dairy in Cameroon is dominated by condensed milk, which remains popular among lower-income and budget-conscious consumers due to its affordability and long shelf life. While these factors have ensured this category has continued to expand in…
Semi-skimmed shelf stable milk is very popular in Tunisia representing more than 90% of total drinking milk consumption with fresh milk mostly used as an ingredient in other dairy products. Tunisia has experienced milk shortages since 2018 although…
Drinking milk products in Cameroon is dominated by powder milk. The traditionally strong preference for this product type is partly explained by its greater affordability in comparison to fresh milk, but also attributable to its long storage life, as…
Despite dairy products facing a number of challenges in Tunisia, the category posted stronger retail volume growth in 2022 and another year of double-digit value growth underpinned by inflation and milk shortages. After the challenges of the COVID-19…
Overall retail volume growth for dairy products and alternatives in Cameroon is projected to slow in 2022. The slowdown mainly reflects the stabilisation of consumption patterns following the strong rebound in sales that accompanied the easing of the…
Overall, cheese remains very popular in Tunisia and is widely consumed at breakfast, after lunch, and for dinner. Many Tunisian consumers still prefer to purchase traditional cheese, such as mozzarella and cheddar, from traditional outlets selling…
Cheese in Cameroon is mainly represented by imported brands, with domestic production remaining low. Following the outbreak of COVID-19, the category saw retail volume sales decline in 2020 as the flow of imports was disrupted by tighter border…
Whilst the butter sector sees retail volume stagnate, margarine and spreads are gaining consumer interest on the back of product developments by local players. Companies are taking advantage of the absence of product development in butter to develop…
On 14 April 2022, Cameroon’s Minster of Commerce Luc Magloire Atangana Mbarga signed decrees requiring manufacturers, importers and retailers to seek agreement with the government before increasing prices for certain types of products, including…
Despite the country’s economic crisis caused by COVID-19, high inflation and a lack of foreign investments, baby food recorded positive growth in retail volume and current value terms in 2022. This is due to the essential nature of such products,…