Africa

In 2022, the country experienced a surge in inflation, leading consumers to become more price-sensitive and prioritise cooking at home instead of visiting horeca establishments. This shift in consumer behaviour had a positive impact on sales of stove…

In 2022, the demand for wall tiles in South Africa surpassed the pre-pandemic level in both current value terms and in value terms at constant 2022 prices, due to their various advantages. Wall tiles are highly durable and resistant to wear and tear,…

In 2022, the demand for mattresses in South Africa rose in current value terms and in value terms at constant 2022 prices, and also exceeded the pre-pandemic levels by both measures, with the category experiencing a surge in popularity. This was…

In 2022, South Africa’s inflation rate soared to 7%, owing to increases in food and fuel prices resulting from the war in Ukraine. In addition, South Africa’s ongoing power outages further escalated food price inflation by increasing supply chain…

Following Russia’s invasion of Ukraine in February 2022, the price of fertiliser, which had already surged by 80% in 2021, reached an all-time high in the spring of 2022. According to the World Bank, global fertiliser prices rose by 30% early in the…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends.

Nigeria will remain the largest regional country and one of the biggest globally, as its population continues to be boosted by high levels of natural increase in 2021-2040. The country will also remain one of the youngest globally due to high birth…

Coronavirus (COVID-19) affected demand, supply and retail routes, but had an unorthodox effect on beauty and personal care demand trends among men and women and behaviours as the pandemic eased. Consumers focused more on e-commerce and product health…

Côte d’Ivoire is facing significant challenges in its business environment due to prevalent corruption, inadequate infrastructure, and a crucial shortage of skilled professionals. Additionally, the country's ICT sector is underdeveloped, higher…

Lack of economic diversification, soaring unemployment, and a persistently high inflation rate cloud the economic outlook for Nigeria. Despite rising government revenues due to elevated oil prices, public debt continued to increase over the year,…

The South African economy witnessed a slowdown in 2022, impacted by record power blackouts, resulting in load shedding and major business losses. A slowdown in industrial production weighed on exports, while the energy shortage raised import bills…

In 2022, the lingering impact of heightened hygiene consciousness due to the pandemic continued to influence the performance of home care categories in South Africa. For example, bleach continued to see positive growth in 2022, even following the…

During 2022, the sun care category in Tunisia witnessed the launch of the first domestic, locally produced brand, Narcisse Sund. The product is locally produced and sold via pharmacies and retail e-commerce. Demand remains limited due to a lack of…

Skin care is an increasingly interesting category for a growing number of Tunisian companies. This category offers potential for growth as consumers are more aware of the importance of taking proper care of their skin, for beauty and health reasons,…

Due to the economic crisis and the currency reserves that are in continuous decline, the Ministry of Trade opted to implement new rules on the importation of premium beauty and personal care products. Companies that want to import beauty and personal…

Only marginally positive growth in pet products overall in Morocco in 2023 is a result of declining disposable incomes against a weak economic background. Slowed growth is also attributable to the fact that the brands remain limited in availability…

Navigating through a tumultuous economic landscape, Morocco experienced a robust recovery in 2021, with its GDP witnessing an impressive growth of more than 7%. However, this upward trajectory was abruptly stymied in 2022 when the economy's dipped to…

Sales of other pet food in Morocco are significantly impacted by falling disposable incomes and the economic recession. Not only have pet owners been abandoning their pets, but consumers have also been discouraged to take on new pets such as birds,…

Oral care products were only affected by home seclusion and consumer lockdown during the first quarter of 2021. Many distributors turned to online shopping and home deliveries in order to make it easier for consumers to get supplies and access their…