Africa

Understand the demographic, socioeconomic and cultural influences...

Understand the demographic, socioeconomic and cultural influences that shape consumer demand and future prospects in Africa, with analyses that offer unique local knowledge and insight in support of comprehensive market statistics.

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Country Report

Toilet Care in Tunisia

Feb 2023

Toilet care continued to see positive volume growth in 2022, albeit at a lower rate than the previous year. Demand remains restricted by the fact that most products are imported and remain out of financial reach to many consumers. The relatively high…

USD 1,195
Country Report

Surface Care in Tunisia

Feb 2023

Surface care products saw a second year of positive, albeit unremarkable volume growth in 2022, in contrast to the surge in demand seen in 2020. The advent of the COVID-19 virus had a very strong positive impact on retail sales in both volume and…

USD 1,195
Country Report

Polishes in Tunisia

Feb 2023

Volume sales of polishes generated slightly accelerated growth in 2022, boosted by the return of consumers to their physical workplaces, following the relaxation of pandemic-related restrictions, which contributed to an increase in demand for shoe…

USD 1,195
Country Report

Laundry Care in Tunisia

Feb 2023

Laundry care in Tunisia remained undeveloped in 2022, with a limited choice of products. Laundry detergents continued to account for the vast bulk of sales in both retail volume current value terms and while there was a solid demand for liquid fabric…

USD 1,195
Country Report

Home Insecticides in Tunisia

Feb 2023

Waste management is a significant problem in Tunisia, with many local municipalities lacking the resources to handle the growing volume of household waste. In 2022, this triggered a crisis in several regions, including the city of Sfax, where waste…

USD 1,195
Country Report

Home Care in Tunisia

Feb 2023

Home care continued its positive growth trend in volume terms in Tunisia in 2022, albeit at a slower rate than the previous year. Sales were supressed by the normalisation of cleaning regimes, which were less rigorous than during the height of the…

USD 2,750
Country Report

Dishwashing in Tunisia

Feb 2023

Dishwashing registered a sluggish performance in in 2022, continuing the trend of the previous two years. Within hand dishwashing, the dominant subcategory in terms of both volume and current value sales, growth continued to be limited by widespread…

USD 1,195
Country Report

Bleach in Tunisia

Feb 2023

Volume sales of bleach reverted to a more modest rate of growth in 2022, following a spike in demand in 2020 and 2021. The product witnessed a surge in popularity during the pandemic, due to its well-recognised sanitising properties, with consumers…

USD 1,195
Country Report

Air Care in Tunisia

Feb 2023

Volume sales of air care saw positive, albeit unremarkable volume growth in 2022, continuing the trend of the previous year. Unlike several other home care categories, such as surface care and bleach, air care was largely unaffected by the pandemic,…

USD 1,195
Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

USD 1,325
Country Report

Toilet Care in Egypt

Jan 2023

The high inflation rate, currency devaluation and rising material costs exerted upward pressure on unit prices and forced consumers to prioritise their purchasing decisions. Thus, consumers focused on what they perceived to be essential home care…

USD 1,195
Country Report

Surface Care in Egypt

Jan 2023

Surface care products in Egypt witnessed strong average unit price increases in 2022. Despite elevated prices, demand rose overall, if moderately. However, higher retail volume sales and an inflationary environment fostered a double-digit increase in…

USD 1,195
Country Report

Polishes in Egypt

Jan 2023

Shoe polish continued to account for the bulk of retail value sales in polishes in Egypt in 2022. As most consumers returned to outdoor activities, out-of-home socialising and schools and offices as the threat and related restrictions of the…

USD 1,195
Country Report

Laundry Care in Egypt

Jan 2023

Retail volume sales of automatic detergents increased in 2022 despite price hikes due to currency devaluation, high inflation and higher oil prices (the bulk of oils consumed in Egypt is imported). As an essential daily commodity, automatic…

USD 1,195
Country Report

Home Insecticides in Egypt

Jan 2023

Home insecticides derived some benefits from the Coronavirus (COVID-19) pandemic in 2020, as virus-related restrictions obliged people to stay at home. Thus, some households were more aware of insect problems and used more home insecticides. In 2021,…

USD 1,195
Country Report

Home Care in Tanzania

Jan 2023

Home care in 2022: The big picture

USD 2,750
Country Report

Home Care in Egypt

Jan 2023

Home care witnessed strong double-digit retail current value growth across categories in 2022. Retail volume sales rebounded, albeit moderately in most cases, from a drop in 2021, which in turn was informed by the spike in demand in 2020 due to…

USD 2,750
Country Report

Dishwashing in Egypt

Jan 2023

Having seen strong growth during the review period, with a spike in 2020 due to an increase in at-home dining during the Coronavirus (COVID-19) pandemic, hand dishwashing witnessed a brief decline in retail volume sales in Egypt in 2021. Nonetheless,…

USD 1,195
Country Report

Bleach in Egypt

Jan 2023

Globally, the outbreak of Coronavirus (COVID-19) spurred a surge in the demand for products with disinfectant properties, in particular bleach, which was deemed one of the most effective ways to combat the virus. As a result, bleach registered…

USD 1,195
Country Report

Air Care in Egypt

Jan 2023

With the exception of the spray/aerosol format, retail volume sales of air care declined in 2022, due to increasing prices and budget constraints on households. The high inflation rate and currency devaluation forced consumers to limit their…

USD 1,195
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