Germany

After contracting by 3.1% in 2020, global real GDP is predicted to increase by 5.7% in 2021 and by 4.6% in 2022. The global economic outlook at the end of 2021 is mainly constrained by different mismatches: an ongoing mismatch between consumer demand…

Wearable electronics is expected to see a stronger performance in 2021 compared with other categories within consumer electronics, given its steep innovation curve. German consumers have become more health-orientated due to COVID-19, boosting demand,…

Portable players is expected to see a strong performance in Germany in 2021, but solely due to the dynamic performance of wireless speakers. E-readers, portable multimedia players and other portable media players are all set to see retail volume…

Mobile phones is expected to see negligible retail volume growth in Germany in 2021. As smartphones is a mature category in Germany, it is only expected to see slow growth. The reason is saturation, as most German consumers now own at least one…

In-car entertainment in Germany is set to see a further retail volume decline in 2021, confirming the trend seen in previous years, although the decline is expected to be slower than in 2020. In 2021 some consumers improved and upgraded their…

Far fewer digital cameras are expected to be purchased in Germany in 2021 than in recent years. In particular, the SLR camera hype is coming to an end. Compact cameras (defined as cameras with built-in lenses) and DSLR cameras accounted for most of…

In 2021, the pandemic has been an important factor driving sales of high-end televisions in Germany. German consumers continued to find themselves in lockdown at home, especially in the first half of the year, which encouraged listening to music and…

Volume sales of home audio and cinema have been declining since 2017, with a return to positive growth unlikely in 2021 or even in the forecast period, as mainstream consumers have typically migrated to substitute products in recent years. A…

In 2021, overall headphones in Germany is expected to see strong growth, although wireless headbands is set to see the strongest increase, while wireless earphones is expected to continue its significant decline. However, TWS earbuds is also…

German consumers have made strong shifts in the use of technology during the COVID-19 pandemic in 2020 and 2021, leading to growth in consumer electronics. Although they might have been late in adopting the use of some devices, they are traditionally…

Home offices and home schooling due to COVID-19 increased demand for monitors in particular in 2020, which showed the strongest growth in computers and peripherals. Retail volume sales of tablets also rose, particularly due to online schooling, and…

The Coronavirus (COVID-19) has resulted in a significant speeding up in the move away from cash, as consumers and retailers tried to avoid handling it, particularly in the early days of the pandemic. This has therefore been providing strong impetus…

COVID-19 first made its presence felt in Germany when restrictions on large gatherings started from mid-March 2020. Schools, many shops and all foodservice outlets (for dine-in) were closed, travel was restricted, and many of the country’s borders…

After experiencing volume sales declines in 2020 as home seclusion limited exposure to occasions which may cause injuries outside of the home, wound care is set to experience a marginal improvement in demand in 2021. This is being driven by the end…

Since the beginning of the pandemic, many German consumers have exercised less and gained weight due to limited mobility outside of the home, and a rise in indulgence and comfort eating. In addition to consumers aged 30-40 years upwards who are more…

Vitamins has particularly benefited from the pandemic, with further demand predicted for 2021. Germans have been advised by doctors to consume vitamins to boost their immunity, regardless of health or age. While not expected to record such dynamic…

After a year full of restrictions in 2020 when numerous consumers had to relinquish their sporting activities, 2021 offers a more positive outlook for sports nutrition as Germans gradually return to their pre-pandemic routines, including visiting the…

Following a strong performance in 2020, volume and value sales growth of sleep aids are predicted to remain positive in 2021. The continuous positive development is due to the ongoing factors contributing to general restlessness and sleeplessness…

Improving demand for paediatric consumer health in Germany is set to be mainly driven by a strong performance by paediatric vitamins and dietary supplements in 2021. The category continues to benefit from consumers attempting to maintain stock levels…

Overall, the pandemic and rising health concerns amongst German consumers did not serve as a boost to sales of NRT smoking cessation aids. In fact, the opposite trend was observed in 2020, with the category recording significant declines in demand…