Germany

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Germany StatisticsConsumer Lifestyles in GermanyGermany Country BriefingsFuture Demographics: Germany in 2030

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    Consumer Types in Germany

    Jul 2021

    While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this, Euromonitor’s Survey team has looked beyond standard demographics to create ...

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    Consumer Values and Behaviour in Germany

    Jul 2021

    This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behaviourial trends with purchase and consumption habits in Germany...

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    Consumer Lifestyles in Germany

    Jul 2021

    Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Germany...

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    Megatrends in Germany

    Jul 2021

    This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behaviourial trends with purchase and consumption habits in Germany...

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    Strategy Briefing

    Strategy Briefing

    Digital Landscape in Western Europe

    Jul 2021

    Western Europe continues to evolve digitally, with consumers increasingly embracing digital services. The digital evolution is being driven by investment in infrastructure by governments and key operators, leading to enhancements in broadband quality...

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    Country Report

    Country Report

    Savoury Snacks in Germany

    Jul 2021

    COVID-19 has altered everyday life in Germany. Although restrictions vary from state to state, their broad effect has been to reduce the mobility of local consumers. As a result, they have been spending much more time at home, due to the closure of ...

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    Country Report

    Country Report

    Sugar Confectionery in Germany

    Jul 2021

    With the onset of the pandemic, everyday life changed considerably for almost all consumers in Germany, which has naturally influenced how they shop. Sugar confectionery has been particularly influenced by the fact that people are less mobile, ...

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    Country Report

    Country Report

    Sweet Biscuits, Snack Bars and Fruit Snacks in Germany

    Jul 2021

    The global pandemic that had has the world in its grip since early 2020 has of course had a major impact on sweet biscuits, snack bars and fruit snacks in Germany. Over the months, the German government and ministerial conferences passed various ...

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    Country Report

    Country Report

    Chocolate Confectionery in Germany

    Jul 2021

    COVID-19 has had a major effect on how Germans buy and consume chocolate confectionery. Fewer purchases are made on the way to work or school, city centres are visited far less frequently and tourism has largely disappeared. On the other hand, ...

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    Country Report

    Country Report

    Ice Cream and Frozen Desserts in Germany

    Jul 2021

    Since the outbreak of the pandemic, the lives of Germans have changed. This is particularly the case with regard to how local consumers, both adults and children, spend their leisure time. This is especially relevant for ...

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    Country Report

    Country Report

    Gum in Germany

    Jul 2021

    COVID-19 restrictions on movement are set to last far longer than had been envisaged at the beginning of the pandemic. For many Germans, everyday life has changed completely, and this has affected their purchasing behaviour. Children have been ...

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    Country Profile

    Country Profile

    PEST Analysis: Germany

    Jun 2021

    Whilst Germany enjoys solid economic freedoms and limited corruption, upcoming elections in 2021 could create political instability. The Coronavirus (COVID-19) pandemic has had a negative economic effect, a situation that could persist given slow ...

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    Strategy Briefing

    Strategy Briefing

    Global Recovery Tracker: Q2 2021

    Jun 2021

    The global economic outlook continues to improve in Q2 2021, though a two-speed recovery is taking shape as developed economies are set to bounce back quicker while the slow vaccine rollout in developing countries is delaying their recovery. The main...

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    Country Report

    Country Report

    Home Improvement in Germany

    Jun 2021

    Unlike in many other countries, in Germany the pandemic led to more money to spend for consumers in 2020 as the economic situation remained relatively stable, while consumers had higher saving rates given the restrictions on travel, events and ...

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    Country Report

    Country Report

    Gardening in Germany

    Jun 2021

    In Germany the pandemic acted as a catalyst for sales in 2020 when it came to local consumers looking to enhance their gardening space. Overall, the pandemic led to a massive cocooning trend, which saw even consumers without gardens investing in ...

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    Country Report

    Country Report

    Home Furnishings in Germany

    Jun 2021

    Home furnishings recorded only modest growth in 2020, albeit with strong performances seen in areas such as home office furniture, kitchen furniture, outdoor furniture and LED lamps. LED lamps and kitchen furniture were the fastest-growing categories...

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    Country Report

    Country Report

    Homewares in Germany

    Jun 2021

    In 2020, homewares recorded another year of positive current value growth, albeit at a slightly slower pace than in 2019. Although the lockdowns imposed by the German government during 2020 increased the demand for homewares, especially kitchen ...

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    Country Report

    Country Report

    Home and Garden in Germany

    Jun 2021

    Home and garden posted positive value growth in Germany in 2020, with COVID-19 having an overall positive impact on most of its categories. Lockdown measures imposed by the German government drove sales of premium, high-quality home furnishings and ...

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    Country Report

    Country Report

    Cider/Perry in Germany

    Jun 2021

    In the years leading up to and including 2019, on-trade volume sales were consistently higher than off-trade sales; however, this pattern was reversed in 2020 as the COVID-19 crisis led to a sharp decline in on-trade sales that prompted changes in ...

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    Country Report

    Country Report

    Spirits in Germany

    Jun 2021

    This disruption seen in the on-trade as a result of COVID-19 led to the recovery of spirits in off-trade volume terms in 2020, following the decline in sales seen in 2019. During the first half of 2020, off-trade sales saw a boost due to the first ...

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