Germany

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Germany StatisticsConsumer Lifestyles in GermanyGermany Country BriefingsFuture Demographics: Germany in 2030

Filters
Industry
    Product Type
    Country Report

    Country Report

    Wipes in Germany

    Apr 2021

    Wipes posted stronger retail value growth in 2020 as the pandemic led to an increase in consumers’ focus on health and hygiene in households. German consumers spent more time at home during 2020 and became more aware of bacteria and viruses, which ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Retail Tissue in Germany

    Apr 2021

    Retail tissue sales received a strong boost from the COVID-19 pandemic in 2020 due to several factors: in the initial stages of the pandemic consumers stockpiled household essentials such as toilet paper and paper towels, which led to a temporary ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Tissue and Hygiene in Germany

    Apr 2021

    Tissue and hygiene was one of the industries benefitting from the COVID-19 pandemic in 2020, with the usually stable growth aided by a jumpstart to a number of categories’ retail value sales increase. Retail tissue posted the strongest double-digit ...

    US$2,650
    Add to cart View details
    Country Report

    Country Report

    Sanitary Protection in Germany

    Apr 2021

    In 2020, sanitary protection posted a slight decline in retail value growth as well as in volume terms, continuing the trend observed over the review period due to the declining female population of menstrual age in Germany and already high product ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Nappies/Diapers/Pants in Germany

    Apr 2021

    Nappies/diapers/pants recorded moderate retail value sales growth in 2020 driven by an increase in average unit prices across main brands and continued positive volume growth. As nappies/diapers/pants are indispensable products for babies, COVID-19 ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Retail Adult Incontinence in Germany

    Apr 2021

    Theoretically, as for nappies/diapers/pants and sanitary protection, adult incontinence products are needs-driven which should have resulted in adult incontinence retail sales in Germany being relatively resilient to the pandemic in 2020. However, ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Germany

    Apr 2021

    Value sales of away-from-home (AFH) tissue and hygiene declined sharply in 2020 due to business and travel disruptions. In 2020, Germany faced two major lockdowns that forced restaurants and coffee shops to close allowing them only to offer delivery ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Rx/Reimbursement Adult Incontinence in Germany

    Apr 2021

    Sales of Rx/reimbursement adult incontinence struggled in sales over the review period in Germany due to social considerations, however 2020 bucked the trend due to the pandemic. Economic uncertainties coupled with more conservative behaviour of the ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Consumer Foodservice in Germany

    Apr 2021

    COVID-19 had a direct and severe impact on consumer foodservice sales in Germany in 2020. To limit the spread of the virus, the German government imposed varying levels of restrictions on dining in restaurants starting as early as March 2020. ...

    US$2,100
    Add to cart View details
    Country Report

    Country Report

    Street Stalls/Kiosks in Germany

    Apr 2021

    As a foodservice channel, street stalls/kiosks – many classified as “Imbiss” (snacking) outlets – fared relatively well throughout 2020, despite the government-imposed restrictions that were implemented on two separate occasions during the pandemic. ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Limited-Service Restaurants in Germany

    Apr 2021

    Limited-service restaurants overall outperformed the otherwise severely declining market in 2020, due to the inherent focus on takeaway orders, although some limited-service categories were better-positioned than others. Pizza chains, for example, ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Self-Service Cafeterias in Germany

    Apr 2021

    Given the unique aspects of the self-service format and the types of places they tend to be found, including in corporate work environments and in retail locations, self-service cafeterias was particularly negatively affected by the ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Full-Service Restaurants in Germany

    Apr 2021

    Like other consumer foodservice channels, full-service restaurants was subject to lockdown restrictions which included, at times, restrictions on dine-in access, as well as reduced operational capacity and strict safety and hygiene regulations. ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Cafés/Bars in Germany

    Apr 2021

    Given their emphasis on dine-in consumers and socialising meet-ups, cafés/bars suffered badly from the pandemic and subsequent outlet closures during the lockdown periods. Bars/pubs were disproportionately affected by lockdown orders in 2020 compared...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Consumer Foodservice By Location in Germany

    Apr 2021

    From the start of the pandemic in Germany and the start of restrictions in mid-March 2020, fewer aspects of everyday life came to a halt more swiftly than travel. Not only were some travel operators, such as cultural attractions and hotels, forced to...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Toilet Care in Germany

    Apr 2021

    Although consumers spent more time at home in 2020 due to the lockdowns imposed by the government, toilet cleaning was not the first household chore to be prioritised. However, demand for toilet care remained stable during the year. The main growth ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Bleach in Germany

    Apr 2021

    Bleach continued to underperform within home care Germany in 2020. Other cleaning and sanitising-related products such as home care disinfectants and multi-purpose cleaners continued to pose valid alternatives to bleach, therefore representing major ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Polishes in Germany

    Apr 2021

    Polishes continued to play a minor and decreasing role within German home care in 2020. Despite spending more time at home and more time cleaning, polishing floors, furniture or other items remained insignificant in 2020. This limited the demand for ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Laundry Care in Germany

    Apr 2021

    The COVID-19 pandemic experienced in 2020 has encouraged consumers to focus on their laundry chores not only in terms of ensuring that their garments are clean but that they are also sanitised and disinfected. Therefore, demand for laundry sanitiser ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Dishwashing in Germany

    Apr 2021

    Prior to 2020, dishwashing was already very much an established category within German home care, with value growth mainly stemming from price increases as a result of switching to more expensive, convenient product formats while volume sales were ...

    US$990
    Add to cart View details

    Market Research Solutions

    Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

    Learn More