Germany

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Germany StatisticsConsumer Lifestyles in GermanyGermany Country BriefingsFuture Demographics: Germany in 2030

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    Apparel and Footwear Specialist Retailers in Germany

    Jan 2019

    In 2018, apparel and footwear specialist retailers value sales declined slightly in Germany despite favourable economic circumstances. This can be explained by significant changes within the competitive landscape that continued to unfold in 2018. The...

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    Convenience Stores in Germany

    Jan 2019

    Convenience stores in Germany is not as developed as in other European and international countries. The strong position of other grocery channels, particularly bakeries, in Germany has prevented convenience stores from becoming a more prominent ...

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    Department Stores in Germany

    Jan 2019

    Over the review period, department stores was one of the channels most affected by structural changes in the German retailing landscape and the way today’s consumers shop. With internet retailing accounting for an increasing share of sales of many ...

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    Direct Selling in Germany

    Jan 2019

    Direct selling is expected to see sales grow over the forecast period, but it is expected to lose sales to internet retailing. Sales will continue to be driven by consumers’ appreciation of the individual attention provided by direct selling ...

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    Discounters in Germany

    Jan 2019

    Lower-priced channels, including variety stores and discounters, benefited from rising price sensitivity among consumers in 2018. Growth was also supported by ongoing expansion in the leading players’ store networks in 2018, alongside a growing focus...

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    Electronics and Appliance Specialist Retailers in Germany

    Jan 2019

    Electronics and appliance specialist retailers are significantly affected by the rise of internet retailing. It led to a decrease in the number of outlets and retail sales in 2018. In response, retailers are focusing on reorganising their businesses ...

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    Food and Drink Internet Retailing in Germany

    Jan 2019

    Although food and drink internet retailing had a rather limited presence within internet retailing over the review period and was not very popular among German consumers, it is predicted to become more significant over the forecast period and post ...

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    Health and Beauty Specialist Retailers in Germany

    Jan 2019

    The median age of the German population continues to rise. The older population offers tremendous potential for health and beauty specialist retailers. Older consumers are more likely to take regular prescription medications, driving traffic to ...

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    Home and Garden Specialist Retailers in Germany

    Jan 2019

    Several trends are expected to benefit home and garden specialist retailers in Germany. Due to the shortage of new homes and apartments, consumers are expected to invest in their existing homes rather than buying a new property. This trend is ...

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    Homeshopping in Germany

    Jan 2019

    Homeshopping is being heavily impacted by a shift towards internet retailing. Even those consumers browsing homeshopping catalogues or watching TV shopping channels are increasingly likely to order using smartphones, as this format provides greater ...

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    Hypermarkets in Germany

    Jan 2019

    Hypermarkets struggled towards the end of the review period. The channel experienced a contraction in value sales in 2015 and 2016 and stagnation in 2017. Although hypermarkets benefited from overall good consumer sentiment in 2018, the trend from ...

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    Internet Retailing in Germany

    Jan 2019

    Foot traffic in bricks-and-mortar stores fell over the review period and the rapid growth of Amazon and changing consumer purchasing habits resulted in store-based retailers making strong investments in integrating their offline and online ...

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    Mobile Internet Retailing in Germany

    Jan 2019

    Mobile internet retailing continued to outperform internet retailing as a whole in 2018 as an increasingly greater share of online sales migrated from laptops and desktops to smartphones and tablets. The trend towards greater use of mobile devices is...

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    Retailing in Germany

    Jan 2019

    Retailing in Germany remained on a steady growth path in 2018, even slightly exceeding the value CAGR of the entire review period. This growth development continues to be supported by a stable economic climate and high consumer confidence. ...

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    Supermarkets in Germany

    Jan 2019

    The price war between discounters and supermarkets continued over the review period. Although grocery retailers was led by supermarkets Edeka and Rewe throughout the review period, discounters Aldi and Lidl continued to challenge their position. ...

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    Traditional Grocery Retailers in Germany

    Jan 2019

    Traditional grocery retailers is still an important element of grocery retailing in Germany and holds a leading share in outlet volume terms, but a lower share of value sales. However, traditional grocery retailers is seeing ongoing decline in outlet...

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    Variety Stores in Germany

    Jan 2019

    Discount variety stores such as Tedi, Ja Woll and Mäc-Geiz continued to grow in 2018 through rapid outlet expansion, a constantly changing product range, exceptional price competitiveness and high product turnover. Discount variety stores used to be ...

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    Vending in Germany

    Jan 2019

    The main factor behind the flat performance in overall vending sales is tobacco vending which is struggling. Overall, the German population is smoking less and there are fewer vending machines on the streets and indoors. The price of cigarettes and ...

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    Warehouse Clubs in Germany

    Jan 2019

    There are no warehouse clubs in Germany. Warehouse clubs is not expected to be an emerging category over the forecast period. ...

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    Air Treatment Products in Germany

    Jan 2019

    Consumers in Germany are becoming increasingly concerned about air pollution and its effect on their health and wellbeing. In 2018, as allergies continued to be a major issue for many, products to help alleviate symptoms or even eliminate the cause ...

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