Germany

Disposable income in Germany is set to increase over the long term, on account of high labour productivity and fiscal stimulus. Despite the growth, regional west-east disparities in consumer expenditure persist, as housing prices soar in big cities. ...

In Germany, the digital camera is already a niche product, with mass-market consumers now generally using the increasingly sophisticated camera features on their smartphone for daily life photos. Digital cameras are therefore increasingly aimed at ...

Wearables is one of the fastest-growing categories in Germany’s consumer electronics market, with this growth not expected to come to an end any time soon, with penetration rates of these products still relatively low in Germany. The reason for the ...

Volume sales of home audio and cinema have been declining since 2017, with a return to positive growth unlikely as mainstream consumers have typically migrated to substitute products in recent years. While the demand for the products is still ...

Given the already difficult environment for in-car entertainment even before COVID-19 hit the country, the pandemic has only been accelerating the negative sales due to car sales coming to a halt during the shutdown as well as disrupted production. ...

With Germany still riding out the COVID-19 pandemic, the current assessment is that its impact is relatively mixed, but ultimately negative, following the soft lockdown from mid-March to late April 2020. COVID-19 serves as both as a reason for ...

Mobile phone sales in Germany are already mature, having reached a very high penetration rate. With most purchases now generally being replacements, volume sales have been in decline for a few years already. In 2020, against the backdrop of the ...

With the introduction of isolation and quarantine measures in early March 2020 in Germany to try and contain the spread of COVID-19, the German consumer needed to adapt to a “new normal” – home schooling and working from home. Germany, which is known...

The COVID-19 pandemic and the lockdown to contain its spread in Germany meant that many consumers were spending much more time at home in most of the second quarter of 2020, before a relaxation of the restrictions from May onwards. During this ...

One of the handful of consumer electronics products to still be recording increasing volume sales during 2020, even after the COVID-19 pandemic hit the country, wireless speakers has also been the growth driver of the otherwise shrinking portable ...

The sharp decline in inbound arrivals during Germany’s lockdown period in 2020 had an immediate impact on car rental sales, as many car rental outlets are located at airports and dependent on the regular flow of airline passengers. This is especially...

The swiftest impact in 2020 and longest expected recovery for tourism flows in Germany is in business trips both to Germany as a destination as well as domestically. Germany is one of Europe’s most important business destinations and traditionally ...

Like many other areas of the travel industry, lodging in general, but hotels in particular, suffered from the sharp and unexpected decline in inbound arrivals in 2020, as the COVID-19 pandemic arrived in Europe. Hotels located at airports or those ...

Even before the German government applied travel restrictions during lockdown, early announcements from key low-cost carriers like easyJet and Ryanair saying they would ground all planes for safety concerns kicked off a sudden wave of flight ...

The initial impact of COVID-19 in Germany began in early March with the cancellation of large trade fairs, including ITB, a high-profile international travel trade fair and conference in Berlin. This signalled the start of more sweeping event ...

Unlike many countries, where most booking behaviour had already shifted online during the 2010s, many booking transactions are still placed in person at traditional travel agencies in Germany. Many of the largest tour operators have leaned towards ...

The economy will enter recession in 2020. Domestic activity will be held back by the temporary measures in place to contain the Coronavirus (COVID-19), including curfews and business closures. Meanwhile, external demand will be stifled by the global ...

Bags and luggage sales in Germany are highly driven by the tourism performance, as German consumers purchase backpacks and luggage for travel abroad, with there also being a sizeable amount of purchases by international visitors, from non-residents ...

Personal accessories in Germany had been recording positive growth since 2014 due to a favourable economic environment and particularly strong growth within the luxury segment. However, this positive momentum in the industry has been completely lost ...

The COVID-19 pandemic has been hitting sales of watches in Germany hard in 2020. Given the travel disruptions worldwide in 2020, inbound flights to Germany have reached rock bottom in 2020. Given the strong share contribution to value sales of high ...