Germany

An increasing number of Germans were already paying greater attention to their health and diet prior to the pandemic, but the latter has strengthened this trend. Fresh vegetables can naturally benefit, which is why retail volumes in 2021 remain above…

Nuts are fairly popular in Germany, with demand remaining stable at the end of the review period. Some types of nuts are traditionally consumed, especially in winter during the Christmas period, which tends to increase demand, especially for walnuts…

Luxury goods rebounded strongly in Germany in 2021, seeing double-digit current value growth, following a strong decline in 2020 due to the impact of COVID-19. Despite overall value sales still not returning to the pre-pandemic level, the stronger…

With sales coming mostly from luxury hotels, 2020 was a very difficult year for experiential luxury, due to the huge drop in inbound travellers to Germany. As vaccination programmes got underway, there was a degree of return of inbound tourists, as…

After a year of seeing a worse performance than many other categories within personal luxury in 2020, luxury leather goods performed strongly in Germany in 2021, seeing a double-digit current value increase. In part, this above-average performance…

2021 was a much more positive year for luxury eyewear, as all categories rebounded to growth, starting the recovery process. This proves that eyewear remains an essential item for consumers. One of the factors supporting the positive performance of…

The first lockdown announced in Germany in 2020 in response to the pandemic drove up demand for tea through retail as consumers stockpiled essential groceries. The second lockdown which lasted over winter 2020/21 saw the majority of office employees…

In many respects, early 2021 was a continuation of trends witnessed in 2020. The beginning of the year saw the introduction in Germany of a lockdown for several weeks, which also benefited further demand for starchy roots due to home seclusion. Less…

Germany has fairly high consumption levels of meat. Chicken and pork can be found at low prices in every supermarket and discounter, but beef is also popular, with many Germans eating meat at least once a day. Per capita consumption of pork is…

Whether boiled for breakfast or used as an ingredient in baking, Germans mainly consume locally-produced eggs, while the Netherlands remains the leading import country. In Germany, cage rearing has been banned since 2010, which has greatly changed…

Solid rule-of-law indicators and limited corruption support economic freedom, although public finances are stretched. Economic progress is likely to be adversely affected by the Ukraine war, leading to high inflation, but unemployment is low. Despite…

In Germany, some types of fruit are already close to saturation. Very popular amongst Germans are apples and bananas, with demand for the latter gaining momentum over the review period. Both are fruits that are also ideal for transporting and eating…

Luxury jewellery witnessed strong current value growth in 2021, after seeing a significant decline in 2020 due to the COVID-19 pandemic. Luxury costume jewellery, or luxury fashion jewellery as it can also be referred to, performed particularly well,…

Hot drinks has benefited from Germans spending prolonged periods of time at home in response to the pandemic. In 2021, retail sales are also being supported by the channel shift away from institutional demand, with many Germans now working and…

After 2020, when coffee retail volume sales experienced a significant boost as a result of a move away from foodservice towards the home, this trend has continued into 2021. Retail sales have benefited from lockdowns as many Germans took to working…

Germany, as a developed country in the Western world, has fairly high consumption levels of many fresh food products. Potatoes and meat in particular, are popular in Germany and can often be purchased cheaply, which also leads to criticism in the…

Luxury timepieces performed better in 2021 when compared with the previous year. Despite the enforced lockdowns around Germany at the beginning of the year, and then further restrictions on bricks-and-mortar retailing in an attempt to control the…

Luxury hotels saw a considerably different performance in 2021 when compared with 2020. While in 2020, as the pandemic spread rapidly through the country, there were hard lockdowns and overall restrictions during most of the year, in 2021 there was a…

2020 was a year in which many restrictions were imposed on the lives of Germans due to the pandemic. This resulted in sudden changes in consumer patterns including purchasing behaviour and leisure activities. The home seclusion trend, which resulted…

In 2021, COVID-19 continued to have an impact on the performance of soft drinks in Germany. While there was an improvement in terms of mobility, restrictions and lockdowns, which allowed foodservice packaging volumes of soft drinks to start…