Germany

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Germany StatisticsConsumer Lifestyles in GermanyGermany Country BriefingsFuture Demographics: Germany in 2030

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    Strategy Briefing

    Strategy Briefing

    Kids and Tweens in Western Europe: Opportunities in Toys

    Nov 2019

    Though kids and tweens will experience a declining share in Western Europe‘s total population, rising income, changing value and the move to smaller households will create opportunities for traditional toys and games businesses. Brands need to adapt ...

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    Strategy Briefing

    Strategy Briefing

    Digital Twin in Industry 4.0: Applications and Benefits of the Future Technology

    Nov 2019

    Digital Twin is part of Industry 4.0 and the Internet of Things ecosystem. Digital Twin is a digital replica of every physical asset involved in the manufacturing process. This can include physical machinery and production components, as well as ...

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    Country Report

    Country Report

    Charge Cards in Germany

    Oct 2019

    Similar to credit cards, charge cards in Germany continued to post strong growth in terms of transaction volume and value as well as cards in circulation in 2019. While showing a still significant gap to debit cards, charge cards recorded ...

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    Country Report

    Country Report

    Credit Cards in Germany

    Oct 2019

    In the context of the overarching trend in Germany away from cash payments, all financial cards have been registering higher consumer interest. That is also the case for credit cards which posted the second highest growth in terms of transaction ...

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    Country Report

    Country Report

    Debit Cards in Germany

    Oct 2019

    Starting in 2018, the consumer payment behaviour in Germany saw massive shifts driven by the rise of contactless payments, resulting in unprecedented growth in debit card transaction volume and value. This can be explained by the rapidly growing ...

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    Country Report

    Country Report

    Pre-Paid Cards in Germany

    Oct 2019

    In 2019, pre-paid cards in Germany registered strong growth in terms of transaction volume and value. Amid overall growth, there is a diverging development among the subcategories. That is due to the ongoing decline of open loop pre-paid cards in ...

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    Country Report

    Country Report

    Store Cards in Germany

    Oct 2019

    In 2019, store cards in Germany recorded a decline in cards in circulation as well as transaction volume and value. Thereby, the category maintained the downward trend seen in previous years which is expected to continue over the forecast period as ...

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    Country Report

    Country Report

    Consumer Credit in Germany

    Oct 2019

    In 2019, the economic context in Germany continued to provide an environment favourable to consumer lending. Enabled through the continuously low base interest rate of 0.0%, set by the ECB since March 2016 and expected to remain on this level until ...

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    Country Report

    Country Report

    Consumer Lending in Germany

    Oct 2019

    In 2019, consumer lending in Germany continued its long-lasting growth trend which started after the global financial crisis in 2011. This year, value growth of gross lending again outpaced growth of the outstanding balance, thereby underlining the ...

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    Country Report

    Country Report

    Financial Cards and Payments in Germany

    Oct 2019

    In 2019, financial cards in Germany continued to post strong growth in terms of transaction volume and value. This was again largely due to debit cards, the most important financial card in terms of consumer trust, cards in circulation and ...

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    Country Report

    Country Report

    Analgesics in Germany

    Oct 2019

    Analgesics registered a value decline in 2019 as German consumers continued to reduce their usage - a trend that has been visible for some time. Consumers are cautious about the potential adverse side effects of analgesics if used regularly over a ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Germany

    Oct 2019

    After a wet and mild start to the year with quite a strong flu epidemic in February and March 2019, April followed with milder temperatures and sudden early summer weather. This brought a huge growth spurt for flora and as a consequence a surge in ...

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    Country Report

    Country Report

    Dermatologicals in Germany

    Oct 2019

    The number of allergy sufferers has increased significantly in recent decades in Germany, with a study citing one in three people affected by allergies in Germany by 2018. Environmental toxins, unhealthy lifestyles such as constant stress, poor diet ...

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    Country Report

    Country Report

    Dietary Supplements in Germany

    Oct 2019

    In 2019 and over the forecast period, sales of dietary supplements continue to benefit from the growing health awareness of German consumers. Due to increasingly busy lifestyles, many consumers have realised that they may not always be able to eat ...

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    Country Report

    Country Report

    Digestive Remedies in Germany

    Oct 2019

    The growing pace of life and the stress associated with it is resulting in an increase in the incidence of gastrointestinal problems. With ever busier lifestyles, Germans are expected to become increasingly exposed to stress in both their ...

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    Country Report

    Country Report

    Eye Care in Germany

    Oct 2019

    Germans’ eyesight is getting worse due to the longer time spent in front of electronic devices. Looking at computer or smartphone screens is one of the main reasons behind growing rates of myopia. This may also lead to glaucoma from which over ...

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    Country Report

    Country Report

    Herbal/Traditional Products in Germany

    Oct 2019

    Herbal/traditional products in Germany showed constant growth up to 2019, a trend expected to continue in the coming years. Increasingly when going to pharmacies, consumers seek OTC products that contain natural ingredients which confirms that German...

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    Country Report

    Country Report

    NRT Smoking Cessation Aids in Germany

    Oct 2019

    Smoking prevalence in Germany remains high at 21% of all adults in 2019 although the trend has nonetheless been declining over the years. Germany’s smoking prevalence is still above the EU average, with the prevalence among the young adult smokers ...

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    Country Report

    Country Report

    Consumer Health in Germany

    Oct 2019

    In 2019, consumer health in Germany recorded another positive year with moderate growth. Strong growth was registered in emergency contraception, sports nutrition, adult mouth care and eye care. Dermatologicals, digestive remedies, sleep aids, ...

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    Country Report

    Country Report

    Paediatric Consumer Health in Germany

    Oct 2019

    Paediatric consumer health remained a very small category in Germany in 2019. However, several current trends could lead to a more dynamic performance over the coming years. Most importantly, the number of children in Germany is expected to further ...

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