Germany

The war in Ukraine has exacerbated the supply chain situation in several ways. As Russia and Ukraine are responsible for a large part of the global production of sunflower oil and grain, for example, and Ukraine is sometimes even referred to as the…

In 2022, spectacles is expected to continue to benefit from the easing of the pandemic, which encouraged consumers who postponed purchasing spectacles in 2020 and 2021 to visit optical stores and purchase new spectacles. Current value growth in 2022…

Wipes continued to see current value growth in 2021, following a strong performance in 2020 due to changing hygiene habits imposed by the pandemic. However, performances varied strongly between categories, ranging from dynamic growth to slow decline.…

2022 marks the third year of the pandemic situation, further shaping the pet care industry in Germany. While current value growth of pet food and pet products is expected to remain positive in 2022 overall, certain areas in particular have continued…

After significantly benefiting from the emergence of the pandemic in 2020, home care recorded more subdued current value growth in 2021, despite experiencing further demand. The public health emergency continued to heighten consumer awareness of…

Solid rule-of-law indicators and limited corruption support economic freedom, although public finances are stretched. Economic progress is likely to be adversely affected by the Ukraine war, leading to high inflation, but unemployment is low. Despite…

In Germany, some types of fruit are already close to saturation. Very popular amongst Germans are apples and bananas, with demand for the latter gaining momentum over the review period. Both are fruits that are also ideal for transporting and eating…

Refrigeration appliances saw retail volume decline in 2021, and this is set to continue in 2022. Many purchases were pulled forward to 2020 due to the COVID-19 pandemic, especially freezers, which were purchased to help with stockpiled purchases…

Sunglasses is expected to see strong single-digit current value growth in 2022, showing an even more dynamic performance than in 2021. In 2020, sunglasses was the eyewear category impacted the most by the emergence of COVID-19, as the lack of social…

Dairy is highly mature in Germany, with large quantities of dairy packaging used each year. German consumers are furthermore often conservative and prefer familiar pack types and materials, meaning product manufacturers must consider any potential…

While menswear suffered double-digit retail volume and value sales declines in the first year of the pandemic, 2021 witnessed a marginal improvement in demand as men gradually returned to the office and socialising. After losing almost half of its…

Jeans registered a solid performance in Germany in 2021. Due to the double-digit declines of 2020 as a direct impact of the pandemic, demand improved in line with greater mobility outside of the home, including more frequent socialising. While other…

After a year of seeing a worse performance than many other categories within personal luxury in 2020, luxury leather goods performed strongly in Germany in 2021, seeing a double-digit current value increase. In part, this above-average performance…

While many German consumers took advantage of home seclusion and saving money by not going out to replace older models of dishwashers, most manufacturers have been unable to fully address the additional demand driven by the pandemic. This has…

The pandemic led to an increase in demand for some foods, and reduced demand for others, but hardly any category suffered as much from the restrictions of the pandemic as gum. This has mainly to do with the fact that face to face social interactions…

After seeing a significant decline in 2020 due to COVID-19, eyewear started its recovery process in 2021, and this is expected to continue in 2022, with similar healthy single-digit current value growth. However, despite the strong bounce-back in…

Although strong sales growth is being driven from a low base following irregular travel in 2021, the development of the industry in 2022 is exceeding expectations in almost every area. While 2021 continued to be impacted by restrictions in Germany…

There are many consequences of the pandemic influencing consumer behaviour in terms of booking trips. They are now more cautious and less trusting in terms of the time between reservation and the actual trip taking place. Consumers are also concerned…

Sun care recorded healthy growth in 2021, with both current value and volume sales recording positive performances. The strong momentum seen in inbound tourism was the key driver of growth. In addition, sales also benefited from rising consumer…

In 2020, colour cosmetics was amongst the beauty and personal care categories most negatively affected by the COVID-19 pandemic in Germany. This situation continued in 2021, although the rate of decline slowed. While demand saw a sight rebound during…