Germany

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Germany StatisticsConsumer Lifestyles in GermanyGermany Country BriefingsFuture Demographics: Germany in 2030

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    Strategy Briefing

    Global Economic Forecasts: Q2 2020

    May 2020

    As of May 2020, Euromonitor International has further downgraded the baseline global real GDP growth forecast for 2020 to a range of -4.0% to -1.5. Advanced economies are expected to be the hardest hit in this recession, with their economic activity ...

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    Country Profile

    Country Profile

    Germany: Country Profile

    May 2020

    The economy will enter recession in 2020. Domestic activity will be held back by the temporary measures in place to contain the COVID-19 disease, including curfews and business closures. Meanwhile, external demand will be stifled by the global ...

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    Country Report

    Country Report

    Cat Food in Germany

    May 2020

    Wet cat food current value sales are predicted to continue seeing a recovery in 2020, following the trend seen in 2019. This will occur despite continued decline being expected in volume terms in 2020. Growth for current value sales will mostly be ...

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    Country Report

    Country Report

    Pet Care in Germany

    May 2020

    While growth volume sales of pet food are stagnating, premiumisation continues to drive value growth, notably with a focus on natural ingredients and clean labels. Recipes with no additives or preservatives are increasingly popular, including ...

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    Country Report

    Country Report

    Other Pet Food in Germany

    May 2020

    Growth in other pet food sales is expected to continue being undermined in 2020 by a decline in the pet population of small mammals and birds. These types of pets are increasingly less frequently given as presents to children. As this trend is ...

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    Country Report

    Country Report

    Pet Products in Germany

    May 2020

    Cat litter sales growth will continue to be driven by a growing penetration among cat owning households, as it is estimated that currently only just over half of cat owners regularly use cat litter. Sales may benefit also from a greater awareness of ...

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    Country Report

    Country Report

    Dog Food in Germany

    May 2020

    The enduring popularity of smaller dogs remains a defining factor influencing the dog food category, with growth in pet numbers notably driven by the rise in the number of single person households owning dogs towards the end of the review period. ...

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    Country Briefing

    Country Briefing

    Households: Germany

    May 2020

    Germany’s households are being transformed by factors such as immigration, urbanisation and economic growth, which is especially evident in the country’s largest cities. A big single-person household market is reshaping both the property segment and ...

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    Strategy Briefing

    Strategy Briefing

    The Impact of Coronavirus on the Global Economy

    May 2020

    The Coronavirus (COVID-19) pandemic is the most severe global crisis since WWII. COVID-19 restrictions have effectively stopped economies around the world, and the global economy is expected to enter a recession in 2020. However, the magnitude of the...

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    Country Report

    Country Report

    Consumer Foodservice in Germany

    Apr 2020

    Foodservice sales grew to their highest level in Germany in 2019. The industry was boosted by a growing population, low unemployment and a gradual shift in consumer lifestyles that continues to make foodservice more attractive as a service. Even as ...

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    Country Report

    Country Report

    Limited-Service Restaurants in Germany

    Apr 2020

    In 2019, limited-service restaurants continued its strong performance in terms of value growth, increasing at a similar rate to the previous year, thereby remaining the highest growth category and main driver in consumer foodservice overall. This is ...

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    Country Report

    Country Report

    Cafés/Bars in Germany

    Apr 2020

    Cafés/bars as a category captures formats that chiefly generate sales from beverages rather than food, and while consuming beverages in foodservice locations is more popular than ever in Germany, format blurring is diluting the opportunity for the ...

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    Country Report

    Country Report

    Full-Service Restaurants in Germany

    Apr 2020

    Full-service restaurants benefited from several favourable trends in 2019. On the one hand, consumer-driven trends are generally favouring the craft of foodservice and the experience of prepared meals, which favours full-service concepts. As a format...

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    Country Report

    Country Report

    Self-Service Cafeterias in Germany

    Apr 2020

    A large part of the self-service cafeteria market in Germany consists of the foodservice concepts of major retail chains. This is a common strategy, especially amongst furniture retailers like Globus, IKEA and XXXLutz, each of which maintains ...

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    Country Report

    Country Report

    Street Stalls/Kiosks in Germany

    Apr 2020

    Overall, street stalls/kiosks account for only a small share in consumer foodservice, considering that the most common outlets in Germany are standalone restaurants. In 2019, however, growth in street stalls/kiosks in terms of value sales and ...

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    Country Report

    Country Report

    Consumer Foodservice By Location in Germany

    Apr 2020

    Foodservice is taking a more prominent role in German travel locations like train stations, airports and autobahn rest stops. While foodservice is not generally the chief driver to these types of consumer environment, they benefit from constant foot ...

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    Country Report

    Country Report

    Home Improvement in Germany

    Apr 2020

    Germany is widely known for being a do-it-yourself country when it comes to home improvement. Home improvement in Germany continued to grow in 2019 due to several factors. German consumers see themselves as significantly more capable of installing ...

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    Country Report

    Country Report

    Home and Garden in Germany

    Apr 2020

    Home and garden posted positive value growth in Germany in 2019. Rising disposable incomes, combined with growth in the housing market, allowed home and garden to sustain a positive performance for a sixth consecutive year in current value terms. ...

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    Country Report

    Country Report

    Home Furnishings in Germany

    Apr 2020

    Home furnishings posted moderate current value growth overall in 2019, albeit with strong performances seen in areas such as LED lamps, outdoor furniture and kitchen furniture....

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    Country Report

    Country Report

    Gardening in Germany

    Apr 2020

    Even though gardening in Germany was performing relatively well again in 2019, some products were under pressure due to unforeseen circumstances. Firstly, the German summer experienced long drought periods, which had a positive impact on watering ...

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