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Germany

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Germany StatisticsConsumer Lifestyles in GermanyGermany Country BriefingsFuture Demographics: Germany in 2030

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    Country Report

    Country Report

    Packaging Industry in Germany

    Aug 2018

    Trends within the overall packaging industry in Germany are manifold, as consumers show many different preferences in relation to the size or type of a product pack and the occasion of a product purchase. While smaller pack sizes are preferred within...

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    Strategy Briefing

    Strategy Briefing

    The Wealth Report: How To Win The High Net Worth Market

    Aug 2018

    In spite of the small number of consumers, the high net worth market globally is highly profitable for brands and businesses. But it is not an easy market to crack, with brands that have identified HNWIs as a growth opportunity often facing a similar...

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    Strategy Briefing

    Strategy Briefing

    Economy, Finance and Trade in Western Europe

    Jul 2018

    Western Europe is undergoing a period of uncertainty owing to the United Kingdom’s (UK) decision to leave the European Union (EU). Germany, France and the UK play a pivotal role in regional trade, which will be put to the test in a post-Brexit ...

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    Strategy Briefing

    Strategy Briefing

    Metal Products in Western Europe

    Jul 2018

    With production of USD890 billion, Western Europe is the world’s second-largest metal producer, after Asia Pacific. Western Europe’s metal industry is highly developed with production per capita of USD1,777. Despite output plunging in the major ...

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    Strategy Briefing

    Strategy Briefing

    Opportunities for Halal Beauty in Western Europe

    Jul 2018

    Muslim consumers increasingly seek beauty products that align with their religious beliefs while not compromising their modern Western European values. Lack of halal certification standards, and low consumer awareness of the benefits of halal ...

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    Strategy Briefing

    Strategy Briefing

    Reinventing Ancient Grains: From Traditional Staple Food to Modern Superfoods

    Jul 2018

    Ancient grains speak to tradition and cultural heritage, but it is unquestionable that an increasing number of health-conscious consumers seek these ingredients. This briefing analyses the nutritional value of ancient grains, and delves into their ...

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    Country Report

    Country Report

    Eyewear in Germany

    Jul 2018

    In 2018, eyewear in Germany continued to register positive value growth. This can be ascribed to the strong performance of both spectacles and contact lenses, which are benefitting from growing demand for eyewear from all age groups in Germany....

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    Country Report

    Country Report

    Spectacles in Germany

    Jul 2018

    In 2018, demand for eyewear in Germany continued to increase at a high level. This was due to the growing rate of vision impairments within the population, which benefits the growth of spectacles in particular as the majority of consumers prefer ...

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    Strategy Briefing

    Strategy Briefing

    Sanitary Protection in Western Europe

    Jul 2018

    Ageing populations, market saturation, and social habits - particularly use of contraceptives - impact the demand for sanitary protection in Western Europe. However, a number of trends are benefiting performance, such as the shift to ultra thin ...

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    Country Report

    Country Report

    Cigarettes in Germany

    Jul 2018

    The forthcoming EU-wide “track and trace” system aims to make every pack of cigarettes traceable within the EU, from production to final sale. This initiative is part of the EU and tobacco manufacturers’ commitment to reducing illicit trade. However,...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Germany

    Jul 2018

    Smoking tobacco was the best performing category in current value terms in 2017, albeit still registering a modest decline. Smoking tobacco was supported by a strong increase in both the volume and value sales of pipe tobacco, although this was ...

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    Country Report

    Country Report

    Tobacco in Germany

    Jul 2018

    Germany remained a key market for the tobacco industry in the EU in 2017. Cigarette volume sales increased during the year thanks to a strong economic climate and still relatively high smoking prevalence. Germany is one of the few countries where ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Germany

    Jul 2018

    Open vaping systems, the largest category in vapour products, is witnessing a move towards more powerful devices which produce more smoke. However, this trend remains a concern. Although it is argued that vaping is less harmful than smoking ...

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    Country Report

    Country Report

    Bags and Luggage in Germany

    Jul 2018

    With favourable economic conditions and low unemployment, the frequency of travel amongst German consumers of all ages increased, which continued to drive the growth of bags and luggage. Duffel bags in particular benefited from the increase in ...

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    Country Report

    Country Report

    Jewellery in Germany

    Jul 2018

    Against the backdrop of a favourable economic climate and high consumer confidence, it is noticeable that Germans are increasingly willing to spend more on fine jewellery. Of particular interest are precious materials, including gold, platinum and ...

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    Country Report

    Country Report

    Personal Accessories in Germany

    Jul 2018

    In 2018, personal accessories in Germany continued to register current value growth. This can be ascribed to the strong performance of several categories, which benefited from current consumer trends, whilst other categories faced a more challenging ...

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    Country Report

    Country Report

    Watches in Germany

    Jul 2018

    In 2018, smart watches continued to become more popular amongst German consumers, in view of the growing product range from various manufacturers and new trends within this category. With digitalisation on the rise in many aspects of consumers’ ...

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    Country Report

    Country Report

    Writing Instruments in Germany

    Jul 2018

    Recent years showed that the growing use of electronic devices such as smartphones, tablets and portable computers in the workplace, education and for communication generally, reduced the need for writing instruments. Yet, writing instruments have ...

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    Country Report

    Country Report

    Alcoholic Drinks Packaging in Germany

    Jul 2018

    The number of single-person households in Germany has been increasing for several years, leading to many consumers eating out more often. While the on-trade channel is benefiting somewhat from this development, the overall size of the alcoholic ...

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    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    Jun 2018

    The trends for healthy living and wellness continue to encourage sales of sportswear across Western Europe, with consumer preference shifting towards performance apparel and footwear as more people integrate exercise into their daily routine. The top...

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