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Germany

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Germany StatisticsConsumer Lifestyles in GermanyGermany Country BriefingsFuture Demographics: Germany in 2030

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    Consumer Credit in Germany

    Oct 2018

    Following the ECB’s announcement that it is going to end its quantitative easing programme after a tapering phase and then potentially raise interest rates again, expectations of higher interest rates in the near future have fallen. As low interest ...

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    Consumer Lending in Germany

    Oct 2018

    In 2018, consumer lending in Germany continued to grow in terms of both outstanding balance and gross lending. The majority of consumer lending remained in the hands of the banks and traditional financial service providers. However, new entrants are ...

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    Country Profile

    Country Profile

    Germany: Country Profile

    Sep 2018

    The German economy is growing at a moderate pace. Business investment is expected to be dynamic, with strong job growth and unemployment falling to new post-reunification lows, Inflation remains low but wage growth is picking up, reflecting the ...

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    Analgesics in Germany

    Sep 2018

    In 2018, demand for analgesics in Germany remained on an upward trajectory. This can be primarily attributed to the ongoing trend towards self-medication, which is particularly relevant for analgesics. German consumers are more frequently purchasing ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in Germany

    Sep 2018

    Although demand for cough and cold remedies is heavily dependent on the severity of the cold season, resulting in fluctuating sales from year to year, there are several other noticeable trends driving the category’s sales. Firstly, as the largest OTC...

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    Dermatologicals in Germany

    Sep 2018

    As consumers become increasingly conscious about their health, they are showing a greater interest in the causes of different health issues and are taking measures to prevent various conditions from occurring. This is particularly relevant with ...

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    Dietary Supplements in Germany

    Sep 2018

    In 2018, dietary supplements continued to register steady growth, mainly thanks to the fact that German consumers have become increasingly conscious about their health and so are willing to spend more on products which are perceived as beneficial in ...

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    Digestive Remedies in Germany

    Sep 2018

    Despite a general trend towards healthier lifestyles in Germany, a significant number of consumers continue to eat unhealthy foods while also not doing enough exercise. In many cases, this is a result of increasingly hectic and stressful lifestyles ...

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    Eye Care in Germany

    Sep 2018

    In 2018, eye care in Germany recorded another strong performance, with sales supported by several trends which positively affected both standard eye care and allergy eye care. Standard eye care registered a solid increase in sales as a result of a ...

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    Herbal/Traditional Products in Germany

    Sep 2018

    In 2018, herbal/traditional products continued to grow in popularity among German consumers. This can be attributed to the general trend towards more natural products in everyday life as consumers become increasingly knowledgeable and therefore ...

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    NRT Smoking Cessation Aids in Germany

    Sep 2018

    In Germany, the number of cigarette smokers has been on a continuous downward trend in recent years and is expected to decline further over the forecast period. However, the decline is fairly weak as a significant number of Germans continue to smoke,...

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    Consumer Health in Germany

    Sep 2018

    In 2018, consumer health in Germany recorded a further increase in value sales as several trends had a positive impact on growth in different categories. Consumers continued to show a greater interest in treating minor ailments themselves with OTC ...

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    Paediatric Consumer Health in Germany

    Sep 2018

    Paediatric consumer health in Germany continued to benefit in 2018 from several trends, with the first being an increase in the number of children in the country thanks to a higher birth rate in recent years. Furthermore, parents are becoming ...

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    Sleep Aids in Germany

    Sep 2018

    In 2018, sleep aids continued to record positive value sales growth. This can be attributed to the rising number of consumers in Germany suffering from sleep problems. A particularly sharp increase has been observed over the last decade, resulting in...

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    Sports Nutrition in Germany

    Sep 2018

    In Germany, the health and fitness trend continued to grow in 2018, with this reflected in a continuous rise in the number of consumers registering at fitness centres, with an increase in the number of over 60-year-olds being particularly noticeable....

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    Vitamins in Germany

    Sep 2018

    Health awareness in Germany is steadily increasing as consumers become more knowledgeable about how to avoid common ailments, particularly during the winter. As a result, Germans are especially concerned about a potential lack of vitamins which are ...

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    Weight Management and Wellbeing in Germany

    Sep 2018

    In Germany, weight problems are becoming increasingly prevalent, with 60% of men and 40% of women classified as overweight according to the German Nutrition Society. Although manufacturers of weight management and wellbeing products are targeting ...

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    Wound Care in Germany

    Sep 2018

    With accidents occurring frequently, causing different injuries such as burns, grazes and cuts, consumers are looking for products which protect their wounds from external influences and support healing. Amidst a backdrop of growing health awareness,...

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    Country Report

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    Car Rental (Destination) in Germany

    Sep 2018

    Following positive development over the review period, car rental is expected to continue to record modest but steady growth over the forecast period. The main factor driving growth will be rising demand, which in turn is being supported by ...

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    Country Report

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    Airlines in Germany

    Sep 2018

    The performance of airlines in Germany was generally unsatisfying towards the end of the review period for a number of reasons, including the insolvency of Air Berlin in late 2017, which continued to adversely impact the industry in 2018. While the ...

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