Germany

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Germany StatisticsConsumer Lifestyles in GermanyGermany Country BriefingsFuture Demographics: Germany in 2030

Filters
Industry
    Product Type
    Country Report

    Country Report

    Beer in Germany

    Jul 2019

    The long-term trend of declining beer per capita consumption in Germany is set to continue to unfold over the forecast period. Beer in Germany was characterised by a high level of maturity and by changing consumption habits at the end of the review ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Cider/Perry in Germany

    Jul 2019

    Cider is gaining momentum in Germany and is growing rapidly from a low base. However, compared with Western European counterparts, cider per capita consumption in Germany remains very low. In on-trade channels, cider is still mostly only available in...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Alcoholic Drinks in Germany

    Jul 2019

    In 2018, alcoholic drinks in Germany recorded its strongest total volume growth of the review period. This development was on the one hand, driven by the long and hot summer and on the other, by various new product launches in trending categories. ...

    US$2,100
    Add to cart View details
    Country Report

    Country Report

    Spirits in Germany

    Jul 2019

    The outlook for spirits remains pessimistic in total volume terms. The trends which are expected to continue to negatively impact the category over the forecast period, are mainly rising consumer awareness of health and wellbeing, resulting in lower ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Wine in Germany

    Jul 2019

    The changing demographic in Europe and Germany is influencing demand for wine. As the population of the older wine-drinking generation is shrinking, volume and value sales are also declining. Even though young adult Germans consume wine, they do not ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Gardening in Germany

    Jul 2019

    Gardening saw healthy current value growth in Germany in 2018, as German consumers see gardening as being more for leisure or meditation rather than as a chore. Also, the garden is seen as a place of shelter, to escape the grind of daily life, which ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Home Furnishings in Germany

    Jul 2019

    “Going green” is becoming increasingly attractive as a business strategy, and home furnishings is no exception. Manufacturers are offering more sustainable and eco-friendly products made of natural fibres, which in principle are more sustainable than...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Home Improvement in Germany

    Jul 2019

    Home improvement continued to see current value growth in Germany in 2018. Growth was favoured by the performance of the German economy, and despite facing changing consumer behaviour from do-it-yourself (DIY) to do-it-for-me (DIFM), due to ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Homewares in Germany

    Jul 2019

    Homewares continued to enjoy healthy current value growth in 2018, fuelled by premiumisation and continued volume growth. A key trend across homewares was demand from millennials who live in small spaces in the city, often rented apartments. This ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Home and Garden in Germany

    Jul 2019

    Current value growth in home and garden strengthened in 2018, with higher increases seen in all categories than in the previous year. With an overall increase in volume sales and stable unit prices, healthy value growth was seen in 2018. Another ...

    US$2,100
    Add to cart View details
    Country Report

    Country Report

    Cigarettes in Germany

    Jul 2019

    Cigarettes sales are negatively affected by the increased public awareness of health-related issues, as the smoking prevalence rate in Germany further declined in 2018. One of the eight global megatrends identified by Euromonitor International ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Germany

    Jul 2019

    Over the forecast period, most areas of cigars, cigarillos and smoking tobacco will continue declining in retail volume terms. Growth will be limited as the key issue is the overall drop in smoking prevalence in Germany, which continues its downward ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Tobacco in Germany

    Jul 2019

    As Germans slowly continued to reduce their tobacco consumption, the German tobacco market saw a decline in volume sales across almost all categories in 2018, with e-vapour products and heated tobacco being two of the major exceptions to this. ...

    US$2,100
    Add to cart View details
    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Germany

    Jul 2019

    The established tobacco companies are expected to gain share in the e-vapour products category. For example, BAT has managed to quickly gain share with its Vype brand, leading closed vaping systems, and other companies are following suit. The main ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Baby and Child-Specific Products in Germany

    Jun 2019

    In the past, Germany had a relatively stagnant birth rate, which naturally translated into a smaller population aged between 0-4 compared with previous generations. However, mostly due to the impact of immigration, the birth rate increased in recent ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Bath and Shower in Germany

    Jun 2019

    In 2018, bar soap and bath additives saw growth in bath and shower. Both categories saw positive performances in current value terms, in spite of the overall negative performance of bath and shower. As seen in 2018, the growth of bar soap is expected...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Colour Cosmetics in Germany

    Jun 2019

    Colour cosmetics is already a well-established category in the country, with many players, both foreign and German, offering a wide variety of products. However, there are still various avenues for growth, and its positive performance continued in ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Deodorants in Germany

    Jun 2019

    Deodorants saw current value and volume growth in 2018, but some individual categories performed better than others. Deodorant sprays remained the largest category, followed by deodorant roll-ons, although the latter saw the highest current value ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Depilatories in Germany

    Jun 2019

    Depilatories is relatively small, but is still developing in Germany. Growth is being fuelled by the growing attention to personal appearance amongst women of different ages – including professionals, teenagers and older women. 2018 saw the ...

    US$990
    Add to cart View details
    Country Report

    Country Report

    Fragrances in Germany

    Jun 2019

    Fragrances recorded volume growth in most categories in 2018, but intensive promotional actions hampered current value growth. This resulted from a slight decrease in the average unit price, which is likely to continue over the forecast period within...

    US$990
    Add to cart View details

    Market Research Solutions

    Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

    Learn More