Germany

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Germany StatisticsConsumer Lifestyles in GermanyGermany Country BriefingsFuture Demographics: Germany in 2030

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    Watches in Western Europe

    Jan 2020

    Value sales of watches in Western Europe declined in 2019, dragged down by a weak performance by the basic and mid segments, as consumers move to smartwatches and/or hybrid ones. A positive showing by high-end watches across countries in 2019 and ...

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    Country Report

    Country Report

    Juice in Germany

    Jan 2020

    Juice continues to suffer from growing consumer concern regarding the calorie and sugar content in such products, as well as consumer demand for natural and healthy beverages. Juice, which used to be considered as a healthy drink, is now susceptible ...

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    Country Report

    Country Report

    RTD Tea in Germany

    Jan 2020

    Consumers are looking for healthy refreshments with low sugar intake without compromising on taste, and some RTD tea brands are struggling as consumers grow concerned about high levels of sugar and artificial ingredients. Others, however, are ...

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    Carbonates in Germany

    Jan 2020

    Health consciousness has had a direct impact on traditional carbonates, such as other regular cola and orange carbonates. Accordingly, both categories are set to record the strongest off-trade volume decline within carbonates over 2019-2024. ...

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    Country Report

    Country Report

    Bottled Water in Germany

    Jan 2020

    German consumers are seeking new, healthier and more sophisticated drinks. Therefore, consumers are increasingly substituting sugary soft drinks, especially cola carbonates and juice, with bottled water. This trend is set to continue over the ...

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    Country Report

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    Concentrates in Germany

    Jan 2020

    Liquid concentrates in Germany continued to benefit from the home-made cocktails/lemonades trend, giving consumers the opportunity to create their own drinks at home. With many blogs and trade press articles offering recipes and changing ...

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    Country Report

    Country Report

    RTD Coffee in Germany

    Jan 2020

    Although RTD coffee in Germany is already a developed category, it is experiencing an evolution in 2019. New product variants have been rolled out in recent years to meet the growing consumer demand for convenient, healthy and functional beverages. ...

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    Country Report

    Country Report

    Asian Speciality Drinks in Germany

    Jan 2020

    Asian speciality drinks was the only soft drinks category in 2019 where the on-trade heavily outperformed the off-trade in terms of both current value and volume growth. There were two main reasons for this. Firstly, the range of Asian speciality ...

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    Country Report

    Country Report

    Sports Drinks in Germany

    Jan 2020

    Over 2019-2024, sports drinks is projected to continue to grow, driven by an increasing share of the population working out and seeking performance-enhancing beverages. Growth will furthermore be supported by increasing product availability and ...

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    Energy Drinks in Germany

    Jan 2020

    Energy drinks is expected to continue to perform well over the forecast period and remain one of the best-performing categories in soft drinks overall, although saturation and the strong health and wellness trend are likely to lead to slower growth ...

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    Country Report

    Country Report

    Soft Drinks in Germany

    Jan 2020

    Soft drinks faced several challenges and opportunities in 2019 due to shifting consumption behaviour. German consumers continue to switch from traditionally sugary drinks to low sugar variants and natural options. Therefore, bottled water registered ...

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    Strategy Briefing

    Strategy Briefing

    Menswear in Western Europe

    Dec 2019

    Western Europe remained the third largest menswear market in 2018, but saw sales decline in value over the review period. Sales were dragged down by the continued trend for fast fashion and more casual dress codes in the region, which restricted ...

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    Country Report

    Country Report

    Consumer Appliances in Germany

    Dec 2019

    The consumer appliances industry in Germany continued to be mature in 2019, with volume growth typically driven by replacement of existing products - or a switch to new product format. Given this maturity, the market remained dynamic in terms of ...

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    Country Report

    Country Report

    Air Treatment Products in Germany

    Dec 2019

    Changes in weather patterns plus rising temperatures in Germany are making for hotter summers, thus consumers are increasingly looking for effective and reliable air treatment products. Also, as the urbanisation trend continues increasing attention ...

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    Country Report

    Country Report

    Food Preparation Appliances in Germany

    Dec 2019

    Rising health awareness is increasingly leading Germans to try and avoid soft drinks that are high in sugar, including processed juice. Instead, many consumers are choosing to prepare healthier alternatives such as smoothies and freshly-pressed juice...

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    Home Laundry Appliances in Germany

    Dec 2019

    In Germany in 2019 overall home laundry appliances decreased in volume, due to a slowdown in replacement sales coupled with a higher penetration rate. However, freestanding washer dryers showed good growth compared to other categories as appliance ...

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    Country Report

    Country Report

    Microwaves in Germany

    Dec 2019

    The microwave’s popularity in Germany is relatively low. While penetration is technically already high, approaching 80%, this is in fact considerably lower than in many other countries. While microwave ownership is still a few percentage points ...

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    Country Report

    Country Report

    Refrigeration Appliances in Germany

    Dec 2019

    Overall, in Germany in 2019 refrigeration appliances remained under pressure. Prolonged replacement cycles play a role in that development. While previous years have shown average unit price increase, in 2019 unit price growth turned negative as ...

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    Country Report

    Country Report

    Small Cooking Appliances in Germany

    Dec 2019

    German households and especially those consisting of millennials and younger members are getting smaller. In 2019, the number of single-person households and households occupied by couples with no children grew significantly. These developments have ...

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    Country Report

    Country Report

    Vacuum Cleaners in Germany

    Dec 2019

    Vacuum cleaners in 2019 in Germany showed positive growth even though it was marginal. A key factor is the ongoing strong growth of robotic vacuum cleaners. Robotic vacuum cleaner manufacturers are still able to improve the quality and the ...

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