Germany

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Germany StatisticsConsumer Lifestyles in GermanyGermany Country BriefingsFuture Demographics: Germany in 2030

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    Country Briefing

    Income and Expenditure: Germany

    Oct 2020

    Disposable income in Germany is set to increase over the long term, on account of high labour productivity and fiscal stimulus. Despite the growth, regional west-east disparities in consumer expenditure persist, as housing prices soar in big cities. ...

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    Country Report

    Country Report

    Imaging Devices in Germany

    Oct 2020

    In Germany, the digital camera is already a niche product, with mass-market consumers now generally using the increasingly sophisticated camera features on their smartphone for daily life photos. Digital cameras are therefore increasingly aimed at ...

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    Country Report

    Country Report

    Wearable Electronics in Germany

    Oct 2020

    Wearables is one of the fastest-growing categories in Germany’s consumer electronics market, with this growth not expected to come to an end any time soon, with penetration rates of these products still relatively low in Germany. The reason for the ...

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    Country Report

    Country Report

    Home Audio and Cinema in Germany

    Oct 2020

    Volume sales of home audio and cinema have been declining since 2017, with a return to positive growth unlikely as mainstream consumers have typically migrated to substitute products in recent years. While the demand for the products is still ...

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    Country Report

    Country Report

    In-Car Entertainment in Germany

    Oct 2020

    Given the already difficult environment for in-car entertainment even before COVID-19 hit the country, the pandemic has only been accelerating the negative sales due to car sales coming to a halt during the shutdown as well as disrupted production. ...

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    Country Report

    Country Report

    Consumer Electronics in Germany

    Oct 2020

    With Germany still riding out the COVID-19 pandemic, the current assessment is that its impact is relatively mixed, but ultimately negative, following the soft lockdown from mid-March to late April 2020. COVID-19 serves as both as a reason for ...

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    Country Report

    Country Report

    Mobile Phones in Germany

    Oct 2020

    Mobile phone sales in Germany are already mature, having reached a very high penetration rate. With most purchases now generally being replacements, volume sales have been in decline for a few years already. In 2020, against the backdrop of the ...

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    Country Report

    Country Report

    Computers and Peripherals in Germany

    Oct 2020

    With the introduction of isolation and quarantine measures in early March 2020 in Germany to try and contain the spread of COVID-19, the German consumer needed to adapt to a “new normal” – home schooling and working from home. Germany, which is known...

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    Country Report

    Country Report

    Home Video in Germany

    Oct 2020

    The COVID-19 pandemic and the lockdown to contain its spread in Germany meant that many consumers were spending much more time at home in most of the second quarter of 2020, before a relaxation of the restrictions from May onwards. During this ...

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    Country Report

    Country Report

    Portable Players in Germany

    Oct 2020

    One of the handful of consumer electronics products to still be recording increasing volume sales during 2020, even after the COVID-19 pandemic hit the country, wireless speakers has also been the growth driver of the otherwise shrinking portable ...

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    Country Report

    Country Report

    Car Rental (Destination) in Germany

    Sep 2020

    The sharp decline in inbound arrivals during Germany’s lockdown period in 2020 had an immediate impact on car rental sales, as many car rental outlets are located at airports and dependent on the regular flow of airline passengers. This is especially...

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    Country Report

    Country Report

    Tourism Flows in Germany

    Sep 2020

    The swiftest impact in 2020 and longest expected recovery for tourism flows in Germany is in business trips both to Germany as a destination as well as domestically. Germany is one of Europe’s most important business destinations and traditionally ...

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    Country Report

    Country Report

    Lodging in Germany

    Sep 2020

    Like many other areas of the travel industry, lodging in general, but hotels in particular, suffered from the sharp and unexpected decline in inbound arrivals in 2020, as the COVID-19 pandemic arrived in Europe. Hotels located at airports or those ...

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    Country Report

    Country Report

    Airlines in Germany

    Sep 2020

    Even before the German government applied travel restrictions during lockdown, early announcements from key low-cost carriers like easyJet and Ryanair saying they would ground all planes for safety concerns kicked off a sudden wave of flight ...

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    Country Report

    Country Report

    Travel in Germany

    Sep 2020

    The initial impact of COVID-19 in Germany began in early March with the cancellation of large trade fairs, including ITB, a high-profile international travel trade fair and conference in Berlin. This signalled the start of more sweeping event ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Germany

    Sep 2020

    Unlike many countries, where most booking behaviour had already shifted online during the 2010s, many booking transactions are still placed in person at traditional travel agencies in Germany. Many of the largest tour operators have leaned towards ...

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    Country Profile

    Country Profile

    Germany: Country Profile

    Sep 2020

    The economy will enter recession in 2020. Domestic activity will be held back by the temporary measures in place to contain the Coronavirus (COVID-19), including curfews and business closures. Meanwhile, external demand will be stifled by the global ...

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    Country Report

    Country Report

    Bags and Luggage in Germany

    Sep 2020

    Bags and luggage sales in Germany are highly driven by the tourism performance, as German consumers purchase backpacks and luggage for travel abroad, with there also being a sizeable amount of purchases by international visitors, from non-residents ...

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    Country Report

    Country Report

    Personal Accessories in Germany

    Sep 2020

    Personal accessories in Germany had been recording positive growth since 2014 due to a favourable economic environment and particularly strong growth within the luxury segment. However, this positive momentum in the industry has been completely lost ...

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    Country Report

    Country Report

    Watches in Germany

    Sep 2020

    The COVID-19 pandemic has been hitting sales of watches in Germany hard in 2020. Given the travel disruptions worldwide in 2020, inbound flights to Germany have reached rock bottom in 2020. Given the strong share contribution to value sales of high ...

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