Germany

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Savoury Snacks in Germany

Nov 2022

The war in Ukraine has exacerbated the supply chain situation in several ways. As Russia and Ukraine are responsible for a large part of the global production of sunflower oil and grain, for example, and Ukraine is sometimes even referred to as the…

USD 1,195
Country Report

Spectacles in Germany

Nov 2022

In 2022, spectacles is expected to continue to benefit from the easing of the pandemic, which encouraged consumers who postponed purchasing spectacles in 2020 and 2021 to visit optical stores and purchase new spectacles. Current value growth in 2022…

USD 990
Country Report

Wipes in Germany

Aug 2022

Wipes continued to see current value growth in 2021, following a strong performance in 2020 due to changing hygiene habits imposed by the pandemic. However, performances varied strongly between categories, ranging from dynamic growth to slow decline.…

USD 1,195
Country Report

Pet Care in Germany

Aug 2022

2022 marks the third year of the pandemic situation, further shaping the pet care industry in Germany. While current value growth of pet food and pet products is expected to remain positive in 2022 overall, certain areas in particular have continued…

USD 2,450
Country Report

Home Care in Germany

Jul 2022

After significantly benefiting from the emergence of the pandemic in 2020, home care recorded more subdued current value growth in 2021, despite experiencing further demand. The public health emergency continued to heighten consumer awareness of…

USD 2,750
Country Report

PEST Analysis: Germany

May 2022

Solid rule-of-law indicators and limited corruption support economic freedom, although public finances are stretched. Economic progress is likely to be adversely affected by the Ukraine war, leading to high inflation, but unemployment is low. Despite…

USD 300
Country Report

Fruits in Germany

Jan 2022

In Germany, some types of fruit are already close to saturation. Very popular amongst Germans are apples and bananas, with demand for the latter gaining momentum over the review period. Both are fruits that are also ideal for transporting and eating…

USD 1,195
Country Report

Refrigeration Appliances in Germany

Nov 2022

Refrigeration appliances saw retail volume decline in 2021, and this is set to continue in 2022. Many purchases were pulled forward to 2020 due to the COVID-19 pandemic, especially freezers, which were purchased to help with stockpiled purchases…

USD 1,195
Country Report

Sunglasses in Germany

Nov 2022

Sunglasses is expected to see strong single-digit current value growth in 2022, showing an even more dynamic performance than in 2021. In 2020, sunglasses was the eyewear category impacted the most by the emergence of COVID-19, as the lack of social…

USD 990
Country Report

Dairy Packaging in Germany

Jun 2022

Dairy is highly mature in Germany, with large quantities of dairy packaging used each year. German consumers are furthermore often conservative and prefer familiar pack types and materials, meaning product manufacturers must consider any potential…

USD 990
Country Report

Menswear in Germany

May 2022

While menswear suffered double-digit retail volume and value sales declines in the first year of the pandemic, 2021 witnessed a marginal improvement in demand as men gradually returned to the office and socialising. After losing almost half of its…

USD 1,195
Country Report

Jeans in Germany

May 2022

Jeans registered a solid performance in Germany in 2021. Due to the double-digit declines of 2020 as a direct impact of the pandemic, demand improved in line with greater mobility outside of the home, including more frequent socialising. While other…

USD 1,195
Country Report

Personal Luxury in Germany

Apr 2022

After a year of seeing a worse performance than many other categories within personal luxury in 2020, luxury leather goods performed strongly in Germany in 2021, seeing a double-digit current value increase. In part, this above-average performance…

USD 1,195
Country Report

Dishwashers in Germany

Nov 2022

While many German consumers took advantage of home seclusion and saving money by not going out to replace older models of dishwashers, most manufacturers have been unable to fully address the additional demand driven by the pandemic. This has…

USD 1,195
Country Report

Gum in Germany

Nov 2022

The pandemic led to an increase in demand for some foods, and reduced demand for others, but hardly any category suffered as much from the restrictions of the pandemic as gum. This has mainly to do with the fact that face to face social interactions…

USD 1,195
Country Report

Eyewear in Germany

Nov 2022

After seeing a significant decline in 2020 due to COVID-19, eyewear started its recovery process in 2021, and this is expected to continue in 2022, with similar healthy single-digit current value growth. However, despite the strong bounce-back in…

USD 1,210
Country Report

Tourism Flows in Germany

Nov 2022

Although strong sales growth is being driven from a low base following irregular travel in 2021, the development of the industry in 2022 is exceeding expectations in almost every area. While 2021 continued to be impacted by restrictions in Germany…

USD 1,195
Country Report

Booking in Germany

Nov 2022

There are many consequences of the pandemic influencing consumer behaviour in terms of booking trips. They are now more cautious and less trusting in terms of the time between reservation and the actual trip taking place. Consumers are also concerned…

USD 1,195
Country Report

Sun Care in Germany

Sep 2022

Sun care recorded healthy growth in 2021, with both current value and volume sales recording positive performances. The strong momentum seen in inbound tourism was the key driver of growth. In addition, sales also benefited from rising consumer…

USD 1,195
Country Report

Colour Cosmetics in Germany

Sep 2022

In 2020, colour cosmetics was amongst the beauty and personal care categories most negatively affected by the COVID-19 pandemic in Germany. This situation continued in 2021, although the rate of decline slowed. While demand saw a sight rebound during…

USD 1,195
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