Germany

Wipes posted stronger retail value growth in 2020 as the pandemic led to an increase in consumers’ focus on health and hygiene in households. German consumers spent more time at home during 2020 and became more aware of bacteria and viruses, which ...

Retail tissue sales received a strong boost from the COVID-19 pandemic in 2020 due to several factors: in the initial stages of the pandemic consumers stockpiled household essentials such as toilet paper and paper towels, which led to a temporary ...

Tissue and hygiene was one of the industries benefitting from the COVID-19 pandemic in 2020, with the usually stable growth aided by a jumpstart to a number of categories’ retail value sales increase. Retail tissue posted the strongest double-digit ...

In 2020, sanitary protection posted a slight decline in retail value growth as well as in volume terms, continuing the trend observed over the review period due to the declining female population of menstrual age in Germany and already high product ...

Nappies/diapers/pants recorded moderate retail value sales growth in 2020 driven by an increase in average unit prices across main brands and continued positive volume growth. As nappies/diapers/pants are indispensable products for babies, COVID-19 ...

Theoretically, as for nappies/diapers/pants and sanitary protection, adult incontinence products are needs-driven which should have resulted in adult incontinence retail sales in Germany being relatively resilient to the pandemic in 2020. However, ...

Value sales of away-from-home (AFH) tissue and hygiene declined sharply in 2020 due to business and travel disruptions. In 2020, Germany faced two major lockdowns that forced restaurants and coffee shops to close allowing them only to offer delivery ...

Sales of Rx/reimbursement adult incontinence struggled in sales over the review period in Germany due to social considerations, however 2020 bucked the trend due to the pandemic. Economic uncertainties coupled with more conservative behaviour of the ...

COVID-19 had a direct and severe impact on consumer foodservice sales in Germany in 2020. To limit the spread of the virus, the German government imposed varying levels of restrictions on dining in restaurants starting as early as March 2020. ...

As a foodservice channel, street stalls/kiosks – many classified as “Imbiss” (snacking) outlets – fared relatively well throughout 2020, despite the government-imposed restrictions that were implemented on two separate occasions during the pandemic. ...

Limited-service restaurants overall outperformed the otherwise severely declining market in 2020, due to the inherent focus on takeaway orders, although some limited-service categories were better-positioned than others. Pizza chains, for example, ...

Given the unique aspects of the self-service format and the types of places they tend to be found, including in corporate work environments and in retail locations, self-service cafeterias was particularly negatively affected by the ...

Like other consumer foodservice channels, full-service restaurants was subject to lockdown restrictions which included, at times, restrictions on dine-in access, as well as reduced operational capacity and strict safety and hygiene regulations. ...

Given their emphasis on dine-in consumers and socialising meet-ups, cafés/bars suffered badly from the pandemic and subsequent outlet closures during the lockdown periods. Bars/pubs were disproportionately affected by lockdown orders in 2020 compared...

From the start of the pandemic in Germany and the start of restrictions in mid-March 2020, fewer aspects of everyday life came to a halt more swiftly than travel. Not only were some travel operators, such as cultural attractions and hotels, forced to...

Although consumers spent more time at home in 2020 due to the lockdowns imposed by the government, toilet cleaning was not the first household chore to be prioritised. However, demand for toilet care remained stable during the year. The main growth ...

Bleach continued to underperform within home care Germany in 2020. Other cleaning and sanitising-related products such as home care disinfectants and multi-purpose cleaners continued to pose valid alternatives to bleach, therefore representing major ...

Polishes continued to play a minor and decreasing role within German home care in 2020. Despite spending more time at home and more time cleaning, polishing floors, furniture or other items remained insignificant in 2020. This limited the demand for ...

The COVID-19 pandemic experienced in 2020 has encouraged consumers to focus on their laundry chores not only in terms of ensuring that their garments are clean but that they are also sanitised and disinfected. Therefore, demand for laundry sanitiser ...

Prior to 2020, dishwashing was already very much an established category within German home care, with value growth mainly stemming from price increases as a result of switching to more expensive, convenient product formats while volume sales were ...