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Learn moreGermany StatisticsConsumer Lifestyles in GermanyGermany Country BriefingsFuture Demographics: Germany in 2030
Country Briefing
Dec 2019
Germany is one of the world leaders in global food availability. The country has pledged to shut down all of its nuclear energy power plants by 2020 and all of its coal-fired plants by 2038, amplifying its renewable power sources. Germany has the ...
Country Report
Dec 2019
Black tea is still one of the largest categories in German tea, but has been declining, as consumers tire of mainstream brands and seek out more premium exotic flavours and formats. Herbal/traditional medicinal tea is picking up some of these lost ...
Country Report
Dec 2019
Fresh coffee continued to experience strong growth in Germany in 2019, and is expected to lead growth of the category over the forecast period. Due to the rising number of coffee drinkers, many companies have launched premium ranges reflecting ...
Country Report
Dec 2019
Retail sales of other hot drinks recorded a negative performance in both current value and volume terms in 2019. A major obstacle for strengthening demand for other hot drinks remains the fact that this type of beverage is widely perceived among ...
Country Report
Dec 2019
Hot drinks declined in 2019, both in volume and value, as retail demand fell for key categories, such as standard fresh ground coffee, black tea and flavoured powder drinks. While foodservice volume sales recorded growth due to the rise of coffee ...
Country Profile
Nov 2019
The German economy will decelerate in 2019. Mounting political uncertainties regarding trade disputes and Brexit are weighing on business confidence. Export growth and business investment are thus expected to slow. Yet, record low unemployment and ...
Strategy Briefing
Nov 2019
Though kids and tweens will experience a declining share in Western Europe‘s total population, rising income, changing value and the move to smaller households will create opportunities for traditional toys and games businesses. Brands need to adapt ...
Strategy Briefing
Nov 2019
Digital Twin is part of Industry 4.0 and the Internet of Things ecosystem. Digital Twin is a digital replica of every physical asset involved in the manufacturing process. This can include physical machinery and production components, as well as ...
Country Report
Oct 2019
While sustainability regarding hot drinks packaging is a long-standing issue for both German consumers and manufacturers, the rising demand for and simultaneous supply of recyclable and biodegradable packaging took on new forms in 2018. While the ...
Country Report
Oct 2019
A shift towards smaller pack sizes continues to impact soft drinks packaging, especially in categories such as juice, carbonates and bottled water where bigger pack sizes tend to be more common. While there are introductions of so-called mini formats...
Country Report
Oct 2019
While smaller pack sizes are preferred within the beverage and beauty and personal care industries, packaged food and home care products record more success with bigger pack sizes as a result of consumers perceiving better value from larger packs. ...
Country Report
Oct 2019
Similar to credit cards, charge cards in Germany continued to post strong growth in terms of transaction volume and value as well as cards in circulation in 2019. While showing a still significant gap to debit cards, charge cards recorded ...
Country Report
Oct 2019
In the context of the overarching trend in Germany away from cash payments, all financial cards have been registering higher consumer interest. That is also the case for credit cards which posted the second highest growth in terms of transaction ...
Country Report
Oct 2019
Starting in 2018, the consumer payment behaviour in Germany saw massive shifts driven by the rise of contactless payments, resulting in unprecedented growth in debit card transaction volume and value. This can be explained by the rapidly growing ...
Country Report
Oct 2019
In 2019, pre-paid cards in Germany registered strong growth in terms of transaction volume and value. Amid overall growth, there is a diverging development among the subcategories. That is due to the ongoing decline of open loop pre-paid cards in ...
Country Report
Oct 2019
In 2019, store cards in Germany recorded a decline in cards in circulation as well as transaction volume and value. Thereby, the category maintained the downward trend seen in previous years which is expected to continue over the forecast period as ...
Country Report
Oct 2019
In 2019, the economic context in Germany continued to provide an environment favourable to consumer lending. Enabled through the continuously low base interest rate of 0.0%, set by the ECB since March 2016 and expected to remain on this level until ...
Country Report
Oct 2019
In 2019, consumer lending in Germany continued its long-lasting growth trend which started after the global financial crisis in 2011. This year, value growth of gross lending again outpaced growth of the outstanding balance, thereby underlining the ...
Country Report
Oct 2019
In 2019, financial cards in Germany continued to post strong growth in terms of transaction volume and value. This was again largely due to debit cards, the most important financial card in terms of consumer trust, cards in circulation and ...
Country Report
Oct 2019
Analgesics registered a value decline in 2019 as German consumers continued to reduce their usage - a trend that has been visible for some time. Consumers are cautious about the potential adverse side effects of analgesics if used regularly over a ...
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