Germany

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Germany StatisticsConsumer Lifestyles in GermanyGermany Country BriefingsFuture Demographics: Germany in 2030

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    Air Treatment Products in Germany

    Jan 2019

    Consumers in Germany are becoming increasingly concerned about air pollution and its effect on their health and wellbeing. In 2018, as allergies continued to be a major issue for many, products to help alleviate symptoms or even eliminate the cause ...

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    Country Report

    Country Report

    Designer Apparel and Footwear (Ready-To-Wear) in Germany

    Jan 2019

    In Germany, designer apparel and footwear recorded stronger current value growth in 2018 when compared to the previous year. A key factor behind this development was the growing influence of younger consumers on luxury fashion. It has been observed ...

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    Country Report

    Country Report

    Fine Wines/Champagne and Spirits in Germany

    Jan 2019

    In 2018, fine wines/champagne and spirits continued to record solid current value growth, even registering a slightly stronger performance compared to the previous year. That was particularly noteworthy due to the fact that alcohol consumption in ...

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    Luxury Cars in Germany

    Jan 2019

    In 2018, luxury cars in Germany saw value sales remain stable. With a favourable economic climate, consumers remained interested in buying luxury cars which offer a high level of comfort and status. In addition, the share of German households with an...

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    Luxury Eyewear in Germany

    Jan 2019

    In 2018, luxury eyewear continued to perform well due to a range of factors. Firstly, the prevalence of vision problems in Germany is on the rise. In addition to an ageing population, this is also a result of the constant use of digital devices, ...

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    Luxury Hotels in Germany

    Jan 2019

    Overall, hotels in Germany maintained its upward growth trend of recent years in 2018. Affluent Arab, Russian and Chinese tourists have been a key driver of growth in luxury hotels. However, while international tourists and business travellers have ...

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    Luxury Jewellery in Germany

    Jan 2019

    In 2018, luxury jewellery recorded solid current value growth in Germany, largely as a result of increasing polarisation within the German jewellery category between entry-level and high-end products. A greater willingness among consumers to spend ...

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    Luxury Leather Goods in Germany

    Jan 2019

    In 2018, luxury leather goods continued to perform well in Germany. The category benefited from growing interest in travel and unique experiences, which in turn boosted demand for bags and luggage, especially in the luxury segment as consumers ...

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    Luxury Portable Consumer Electronics in Germany

    Jan 2019

    Despite the demise of Vertu, luxury portable consumer electronics continued to grow in 2018, driven by a rising number of new products and increasing consumer awareness. As illustrated by the success of the latest series of smartphones, such as the ...

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    Luxury Timepieces in Germany

    Jan 2019

    In 2018, luxury timepieces posted stronger current value growth when compared to previous years, when sales were adversely impacted by lower tourist numbers due to security concerns after Europe had been hit by terrorist attacks and the Chinese ...

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    Luxury Writing Instruments and Stationery in Germany

    Jan 2019

    Generally, the growing prevalence of electronic devices such as smartphones, tablets and portable computers in the workplace, education and for communication overall has reduced demand for writing instruments and stationery in Germany. Moreover, ...

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    Super Premium Beauty and Personal Care in Germany

    Jan 2019

    In 2018, super premium beauty and personal care in Germany recorded a stronger performance when compared to previous years. The key reason for this was an increasing consumer focus on health and wellbeing. Against this backdrop, consumers are ...

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    Strategy Briefing

    Strategy Briefing

    Business Dynamics in Western Europe

    Jan 2019

    Western Europe offers one of the best business environments in the world with an extremely sophisticated IT infrastructure. Yet, increasing divisiveness due to growing income inequality, further escalated by an increased flow of migrants and rising ...

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    Country Profile

    Country Profile

    Germany: Country Profile

    Dec 2018

    The German economy is growing at a moderate pace. Business investment is expected to be dynamic, with strong job growth and unemployment falling to new post-reunification lows, Inflation remains low but wage growth is picking up, reflecting the ...

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    Hotels and Restaurants in Germany

    Dec 2018

    The restaurant industry’s turnover recorded strong growth over 2017 as consumer spending on eating outside the home remained strong. According to Destatis, consumer expenditure for food away from the home recorded stable growth of 5% annually over ...

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    Retail and Wholesale in Germany

    Dec 2018

    In the European context, Germany continues to maintain the primacy in economic growth and commercial power. In 2017 its nominal GDP experienced strong growth, and is forecast to maintain such a trend. The currently stable and strong general economic ...

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    Country Report

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    Personal Services in Germany

    Dec 2018

    During 2017 Germany’s personal services industry began to recover from the drop in revenue registered in 2016. The improvement in results was mostly conditioned by the country’s expanding economy, which was boosted by rising private investments and ...

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    Country Report

    Country Report

    Recreation, Entertainment and Arts in Germany

    Dec 2018

    The industry’s 2017 expansion was faster compared with the previous year, thanks to strong macroeconomic fundamentals in Germany, which encouraged local consumers to spend more on leisure. The positive trends were stimulated by increasing capital ...

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    Country Report

    Country Report

    Education in Germany

    Dec 2018

    The industry witnessed steady growth in 2017 as education remained a top priority of the Federal Government. Over the year, federal, state and local governments spent almost EUR135 billion on education, up by 5% from the previous year. In addition, ...

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    Country Report

    Country Report

    Healthcare and Social Services in Germany

    Dec 2018

    Industry’s turnover continued to grow steadily in 2017, facilitated by the government’s rising expenditure on healthcare. Estimated expenditure allocated to the publicly-financed statutory health insurance (SHI) scheme advanced by 2.5% to EUR212.4 ...

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