Germany

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Germany StatisticsConsumer Lifestyles in GermanyGermany Country BriefingsFuture Demographics: Germany in 2030

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    Strategy Briefing

    Strategy Briefing

    Why Economy, Finance and Trade Insights Matter for Business Strategy

    Apr 2019

    As world trade and investment deals become more interconnected in the context of globalisation, no economy is immune to fluctuations in the global economy. Insights into the best growth opportunities and “what if” scenarios are crucial to ...

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    Country Report

    Country Report

    Cafés/Bars in Germany

    Apr 2019

    In 2018, cafés/bars posted stronger volume and value growth compared to the previous year, despite a decline in outlet numbers, benefiting from the growing socialising trend in Germany. Bars/pubs and cafés, which combined account for the vast ...

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    Country Report

    Country Report

    Consumer Foodservice By Location in Germany

    Apr 2019

    Consumer foodservice through stand-alone remains dominant, with the category accounting for the vast majority of sales in 2018. Although this is predicted to remain the case over the forecast period, it is noticeable that foodservice is developing ...

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    Country Report

    Country Report

    Full-Service Restaurants in Germany

    Apr 2019

    In 2018, full-service restaurants recorded a better performance in terms of value growth than in 2017. As the largest consumer foodservice category in Germany, full-service restaurants continued to benefit from the growing away-from-home market. ...

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    Country Report

    Country Report

    Limited-Service Restaurants in Germany

    Apr 2019

    2018 was another solid year for limited-service restaurants, as transaction volume continued to grow and higher spend per transaction led to further value growth. In 2018, many of the leading chained limited-service players embraced digital ...

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    Country Report

    Country Report

    Consumer Foodservice in Germany

    Apr 2019

    In 2018, the consumer foodservice market in Germany continued its strong performance, recording higher growth in terms of value and transactions compared to the previous year. Per capita spending on eating and drinking out in Germany is among the ...

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    Country Report

    Country Report

    Self-Service Cafeterias in Germany

    Apr 2019

    In 2018, self-service cafeterias in Germany continued their transformation from a relatively unattractive image to become increasingly popular among consumers. That is because new outlets focus on a modern environment that provides a more appealing ...

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    Country Report

    Country Report

    Street Stalls/Kiosks in Germany

    Apr 2019

    In 2018, street stalls/kiosks continued their upward trend in terms of value sales most importantly due to growing demand for foodservice on-the-go, which is a result of increasingly busy lifestyles that create demand for convenient options ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Germany

    Apr 2019

    A real-life multi-site study carried out by the European Tissue Paper Association in France, Italy and the UK in April 2018 found that washrooms have significantly less bacterial contamination when equipped with paper towels for hand drying instead ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Germany

    Apr 2019

    Driven by an influx of immigrants and a favourable economic environment, the birth rate and child population (aged 0-3) in Germany rose significantly over 2017/2018, thus benefiting nappies/diapers/pants in both value and volume terms....

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    Country Report

    Country Report

    Tissue and Hygiene in Germany

    Apr 2019

    Tissue and hygiene in Germany recorded positive current value growth in 2018. Demographic and economic factors contributed to the overall growth of the industry. A rise in the child population boosted sales of nappies/diapers/pants, while the ageing ...

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    Country Report

    Country Report

    Retail Adult Incontinence in Germany

    Apr 2019

    Germany has one of the most rapidly ageing populations in the world due to a combination of a low birth rate and increasing life expectancy, with around 21% of its population aged over 65 in 2018. As bladder weakness is often a common health problem ...

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    Country Report

    Country Report

    Retail Tissue in Germany

    Apr 2019

    Retail tissue in Germany is a mature and saturated category with already high product usage. Volume growth remained positive in 2018 following a healthier performance in 2017, with demand benefiting from population growth, while value growth is being...

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    Country Report

    Country Report

    Rx/Reimbursement Adult Incontinence in Germany

    Apr 2019

    With around 21% of the country’s overall population being aged 65 and over in 2018, Germany has one of the world’s most ageing populations, with this being a result of both a low birth rate and rising life expectancy. Bladder weakness is often a ...

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    Country Report

    Country Report

    Sanitary Protection in Germany

    Apr 2019

    Sanitary protection continued to attract significant attention from German women in 2018. Nevertheless, as in many other developed markets, sanitary protection is a mature category which offers little growth potential in either volume or value terms....

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    Country Report

    Country Report

    Wipes in Germany

    Apr 2019

    German consumers greatly value hygiene when it comes to their homes. Thus, products which can help them maintain a clean and hygienic home, such as wipes, are in strong demand and continued to support the further development of the category in 2018. ...

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    Country Profile

    Country Profile

    Germany: Country Profile

    Apr 2019

    The German economy will grow moderately in 2019. There are signs of a recovery in the automotive sector and private consumption is picking up. Industrial activity however, remains subdued, as does the external sector. due to uncertainty relating to ...

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    Country Report

    Country Report

    Better For You Beverages in Germany

    Mar 2019

    Reduced sugar remained the biggest category in BFY beverages in 2018, with reduced fat being a negligible category and reduced caffeine not attracting any significant interest. Indeed, those consumers looking to reduce their caffeine intake generally...

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    Country Report

    Country Report

    Better For You Packaged Food in Germany

    Mar 2019

    In 2018, a very high share of BFY packaged food in Germany continued to be accounted for by reduced fat products, with a strong part of that category’s retail value and volume sales accounted for by reduced fat dairy. The reason for this is that many...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Germany

    Mar 2019

    FF beverages continued to record strong growth in 2018, supported by the popularity of FF energy drinks. Despite growing awareness of the health dangers of consuming too many energy drinks and further debate about a potential ban on sales to children...

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