Germany

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Germany StatisticsConsumer Lifestyles in GermanyGermany Country BriefingsFuture Demographics: Germany in 2030

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    Country Briefing

    Sustainability: Germany

    Dec 2019

    Germany is one of the world leaders in global food availability. The country has pledged to shut down all of its nuclear energy power plants by 2020 and all of its coal-fired plants by 2038, amplifying its renewable power sources. Germany has the ...

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    Country Report

    Country Report

    Tea in Germany

    Dec 2019

    Black tea is still one of the largest categories in German tea, but has been declining, as consumers tire of mainstream brands and seek out more premium exotic flavours and formats. Herbal/traditional medicinal tea is picking up some of these lost ...

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    Country Report

    Country Report

    Coffee in Germany

    Dec 2019

    Fresh coffee continued to experience strong growth in Germany in 2019, and is expected to lead growth of the category over the forecast period. Due to the rising number of coffee drinkers, many companies have launched premium ranges reflecting ...

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    Country Report

    Country Report

    Other Hot Drinks in Germany

    Dec 2019

    Retail sales of other hot drinks recorded a negative performance in both current value and volume terms in 2019. A major obstacle for strengthening demand for other hot drinks remains the fact that this type of beverage is widely perceived among ...

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    Country Report

    Country Report

    Hot Drinks in Germany

    Dec 2019

    Hot drinks declined in 2019, both in volume and value, as retail demand fell for key categories, such as standard fresh ground coffee, black tea and flavoured powder drinks. While foodservice volume sales recorded growth due to the rise of coffee ...

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    Country Profile

    Country Profile

    Germany: Country Profile

    Nov 2019

    The German economy will decelerate in 2019. Mounting political uncertainties regarding trade disputes and Brexit are weighing on business confidence. Export growth and business investment are thus expected to slow. Yet, record low unemployment and ...

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    Strategy Briefing

    Strategy Briefing

    Kids and Tweens in Western Europe: Opportunities in Toys

    Nov 2019

    Though kids and tweens will experience a declining share in Western Europe‘s total population, rising income, changing value and the move to smaller households will create opportunities for traditional toys and games businesses. Brands need to adapt ...

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    Strategy Briefing

    Strategy Briefing

    Digital Twin in Industry 4.0: Applications and Benefits of the Future Technology

    Nov 2019

    Digital Twin is part of Industry 4.0 and the Internet of Things ecosystem. Digital Twin is a digital replica of every physical asset involved in the manufacturing process. This can include physical machinery and production components, as well as ...

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    Country Report

    Country Report

    Hot Drinks Packaging in Germany

    Oct 2019

    While sustainability regarding hot drinks packaging is a long-standing issue for both German consumers and manufacturers, the rising demand for and simultaneous supply of recyclable and biodegradable packaging took on new forms in 2018. While the ...

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    Country Report

    Country Report

    Soft Drinks Packaging in Germany

    Oct 2019

    A shift towards smaller pack sizes continues to impact soft drinks packaging, especially in categories such as juice, carbonates and bottled water where bigger pack sizes tend to be more common. While there are introductions of so-called mini formats...

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    Country Report

    Country Report

    Packaging Industry in Germany

    Oct 2019

    While smaller pack sizes are preferred within the beverage and beauty and personal care industries, packaged food and home care products record more success with bigger pack sizes as a result of consumers perceiving better value from larger packs. ...

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    Country Report

    Country Report

    Charge Cards in Germany

    Oct 2019

    Similar to credit cards, charge cards in Germany continued to post strong growth in terms of transaction volume and value as well as cards in circulation in 2019. While showing a still significant gap to debit cards, charge cards recorded ...

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    Country Report

    Country Report

    Credit Cards in Germany

    Oct 2019

    In the context of the overarching trend in Germany away from cash payments, all financial cards have been registering higher consumer interest. That is also the case for credit cards which posted the second highest growth in terms of transaction ...

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    Country Report

    Country Report

    Debit Cards in Germany

    Oct 2019

    Starting in 2018, the consumer payment behaviour in Germany saw massive shifts driven by the rise of contactless payments, resulting in unprecedented growth in debit card transaction volume and value. This can be explained by the rapidly growing ...

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    Country Report

    Country Report

    Pre-Paid Cards in Germany

    Oct 2019

    In 2019, pre-paid cards in Germany registered strong growth in terms of transaction volume and value. Amid overall growth, there is a diverging development among the subcategories. That is due to the ongoing decline of open loop pre-paid cards in ...

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    Country Report

    Country Report

    Store Cards in Germany

    Oct 2019

    In 2019, store cards in Germany recorded a decline in cards in circulation as well as transaction volume and value. Thereby, the category maintained the downward trend seen in previous years which is expected to continue over the forecast period as ...

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    Country Report

    Country Report

    Consumer Credit in Germany

    Oct 2019

    In 2019, the economic context in Germany continued to provide an environment favourable to consumer lending. Enabled through the continuously low base interest rate of 0.0%, set by the ECB since March 2016 and expected to remain on this level until ...

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    Country Report

    Country Report

    Consumer Lending in Germany

    Oct 2019

    In 2019, consumer lending in Germany continued its long-lasting growth trend which started after the global financial crisis in 2011. This year, value growth of gross lending again outpaced growth of the outstanding balance, thereby underlining the ...

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    Country Report

    Country Report

    Financial Cards and Payments in Germany

    Oct 2019

    In 2019, financial cards in Germany continued to post strong growth in terms of transaction volume and value. This was again largely due to debit cards, the most important financial card in terms of consumer trust, cards in circulation and ...

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    Country Report

    Country Report

    Analgesics in Germany

    Oct 2019

    Analgesics registered a value decline in 2019 as German consumers continued to reduce their usage - a trend that has been visible for some time. Consumers are cautious about the potential adverse side effects of analgesics if used regularly over a ...

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