Germany

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Germany StatisticsConsumer Lifestyles in GermanyGermany Country BriefingsFuture Demographics: Germany in 2030

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    Strategy Briefing

    Strategy Briefing

    Global Economic Forecasts: Q1 2021

    Mar 2021

    The global recession of 2020 was milder than expected with global real GDP in 2020 contracting by 3.6%. The global economic outlook has substantially improved since the end of 2020. Global real GDP growth in 2021 is expected to be 5.3%. The global ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Germany

    Feb 2021

    Germany stands among the top 25 countries globally in terms of its business environment, yet starting a business remains complex and costly. With a sound judicial system, advanced financial sector and high government integrity, Germany is highly ...

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    Country Report

    Country Report

    Small Cooking Appliances in Germany

    Feb 2021

    Overall volume sales of small cooking appliances declined in 2020, with most categories posting negative results in this regard. This was mainly because the economic shock of COVID-19 made Germans more cautious in their spending behaviour and thereby...

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    Country Report

    Country Report

    Dishwashers in Germany

    Feb 2021

    Dishwasher penetration in Germany is among the highest in the world, with roughly three out of every four households owning one. In theory, the outbreak of COVID-19 should have provided an opportunity to increase sales of these appliances. Germans ...

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    Country Report

    Country Report

    Large Cooking Appliances in Germany

    Feb 2021

    The COVID-19 pandemic had a net positive effect on the performance of large cooking appliances in 2020, in that the overall rate of volume decline for this mature category was slightly slower than that recorded in 2019. With restaurants closed and ...

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    Country Report

    Country Report

    Vacuum Cleaners in Germany

    Feb 2021

    Vacuum cleaners in Germany saw total volume sales enter negative territory in 2020 as the economic shock of COVID-19 led consumers to tighten spending. Home seclusion meant Germans generally had more time and greater occasion for vacuuming during the...

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    Country Report

    Country Report

    Home Laundry Appliances in Germany

    Feb 2021

    In 2020 home laundry appliances was among the categories negatively affected as financial uncertainty arising from COVID-19 led German households to postpone big-ticket purchases, particularly during the first half of the year. To some extent, usage ...

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    Country Report

    Country Report

    Microwaves in Germany

    Feb 2021

    While microwaves posted a marginal decline in volume sales in 2020, the category did not suffer notably negative consequences as a result of COVID-19. This was due to the fact that unit prices for these products are relatively low, thus they were not...

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    Country Report

    Country Report

    Refrigeration Appliances in Germany

    Feb 2021

    Refrigeration appliances volume sales in Germany declined in the three years prior to 2020, mainly due to maturity. The COVID-19 pandemic had a mixed impact on the category’s performance, but the net result was that the rate of volume decline slowed ...

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    Country Report

    Country Report

    Food Preparation Appliances in Germany

    Feb 2021

    With the imposition of the first lockdown in Germany in mid-March 2020, volume sales of several types of food preparation appliances increased as consumers began spending much more time at home. In particular, Germans were more inclined to purchase ...

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    Country Report

    Country Report

    Personal Care Appliances in Germany

    Feb 2021

    Overall volume sales of personal care appliances in Germany declined in 2020, with most categories posting negative results in this regard. While this was partly because economic uncertainty arising from COVID-19 led consumers to rein in ...

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    Country Report

    Country Report

    Air Treatment Products in Germany

    Feb 2021

    The combined impact of COVID-19 and weather conditions in Germany caused overall volume sales of air treatment products to decline in 2020, and at a slightly faster rate than in the previous year. While the country experienced very high temperatures ...

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    Country Report

    Country Report

    Consumer Appliances in Germany

    Feb 2021

    Given that growth in consumer appliances volume sales in Germany was already stagnating due to the high household penetration of many product types, the COVID-19 pandemic unsurprisingly resulted in a negative performance for the market as a whole in ...

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    Country Report

    Country Report

    Packaging Industry in Germany

    Feb 2021

    COVID-19 first made its presence felt in Germany when restrictions on large gatherings started from 13 March 2020. Schools were closed, travel was restricted, and many of the country’s borders were closed, yet Germany never had a full lockdown, as ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Germany

    Feb 2021

    Germany’s GDP decreased in 2020, due to the COVID-19 pandemic. The country’s financials, trade and public debt all deteriorated, depressing the sustainable model that the country advocates. However, economic problems have caused Germany to raise ...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Germany

    Feb 2021

    In 2020, while volume sales growth for overall NH packaged food was still low, it was nearly twice that of the previous year as Germans stockpiled household essentials in preparation for much longer periods spent at home. NH honey was the standout ...

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    Country Report

    Country Report

    Better For You Packaged Food in Germany

    Feb 2021

    In 2020, BFY packaged food was in greater demand owing to home seclusion arising from COVID-19, with consumers eating from foodservice much less in order to observe social distancing. More consumers stayed at home during the summer rather than travel...

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    Country Report

    Country Report

    Organic Packaged Food in Germany

    Feb 2021

    The pandemic accelerated the demand for organic food in 2020. As well as being perceived as more sustainable, the products offer healthier nutrition, thus appealing in a holistic way to consumers who are becoming more conscious of the natural ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Germany

    Feb 2021

    Demand for FF beverages has been boosted by the COVID-19 pandemic, with a growing number of consumers seeking beverages with functional properties that can boost their immune system. For example, functional water continues to post rapid growth, ...

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    Country Report

    Country Report

    Free From in Germany

    Feb 2021

    Free from products, especially those that are vegetarian or vegan, performed particularly well in 2020, reaching double digits in volume sales growth. The pandemic accelerated the demand for healthy products that are environmentally friendly, as ...

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