Germany

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Germany. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Dairy Packaging in Germany

Jun 2022

Dairy is highly mature in Germany, with large quantities of dairy packaging used each year. German consumers are furthermore often conservative and prefer familiar pack types and materials, meaning product manufacturers must consider any potential…

USD 990
Country Report

Menswear in Germany

May 2022

While menswear suffered double-digit retail volume and value sales declines in the first year of the pandemic, 2021 witnessed a marginal improvement in demand as men gradually returned to the office and socialising. After losing almost half of its…

USD 1,195
Country Report

Jeans in Germany

May 2022

Jeans registered a solid performance in Germany in 2021. Due to the double-digit declines of 2020 as a direct impact of the pandemic, demand improved in line with greater mobility outside of the home, including more frequent socialising. While other…

USD 1,195
Country Report

Personal Luxury in Germany

Apr 2022

After a year of seeing a worse performance than many other categories within personal luxury in 2020, luxury leather goods performed strongly in Germany in 2021, seeing a double-digit current value increase. In part, this above-average performance…

USD 1,195
Country Report

Home Furnishings in Germany

Aug 2022

Home furnishings continued to record strong current value growth in Germany in 2021, driven by continued social distancing measures, which encouraged consumers to focus more on enhancing their inner spaces. With children also studying from home on a…

USD 1,195
Country Report

Cat Food in Germany

Aug 2022

The ongoing pandemic and the “new normal” have continued to influence the cat population and subsequent demand for cat food in Germany going into 2022. Since March 2020, home seclusion and social isolation have led more people to consider the…

USD 1,195
Country Report

Dishwashing in Germany

Jul 2022

Dishwashing continued to record a positive performance in 2021 due to higher uptick of home-cooking as consumers spent further time at home a result of more flexible working conditions, which allowed them to work remotely for up to three days a week.…

USD 1,195
Country Report

Confectionery Packaging in Germany

Jun 2022

Flexible packaging maintained its dominant position in confectionery packaging in 2020 and 2021, also growing at very similar rates to overall confectionery packaging unit volumes. Flexible plastic will remain the dominant pack type in confectionery,…

USD 990
Country Report

Footwear in Germany

May 2022

Footwear registered improving retail volume and value sales in 2021. Following a particularly negative year in 2020 caused by the pandemic and the closure of businesses, footwear benefited from the reopening of stores. This led to higher volume…

USD 1,195
Country Report

Vegetables in Germany

Jan 2022

An increasing number of Germans were already paying greater attention to their health and diet prior to the pandemic, but the latter has strengthened this trend. Fresh vegetables can naturally benefit, which is why retail volumes in 2021 remain above…

USD 1,195
Country Report

Nuts in Germany

Jan 2022

Nuts are fairly popular in Germany, with demand remaining stable at the end of the review period. Some types of nuts are traditionally consumed, especially in winter during the Christmas period, which tends to increase demand, especially for walnuts…

USD 1,195
Country Report

Video Games in Germany

Aug 2022

Overall, the development of video games in Germany in 2021 remained strong, given the ongoing demand from local consumers driven by prolonged “soft” lockdowns, especially in the first half of the year. This scenario motivated further purchases of…

USD 1,195
Country Report

Homewares in Germany

Aug 2022

Following a year of positive current value growth for homewares in 2020, sales continued to rise in 2021 as the pandemic further disrupted Germans’ lives. In 2020, many consumers were still sceptical about the impact and length of the social…

USD 1,195
Country Report

Cigarettes in Germany

Jul 2022

In Germany, the consumption of cigarettes remained at a high level in 2021. While retail volume sales recorded another low decline in 2021, overall tobacco consumption remains rather high. Moreover, some studies have even suggested a marginal…

USD 1,195
Country Report

Free From in Germany

Jun 2022

From 2020 onwards, there has been a major change in everyday lives of most Germans due to the pandemic, with overall lower mobility, yet at the same time, local consumers are generally paying greater attention to hygiene and health. Alongside the…

USD 990
Country Report

Direct Selling in Germany

May 2022

In 2021, direct selling recorded only slight growth compared with 2020, during which the channel saw a considerable surge in value sales amidst the pandemic. This additional growth in 2021 came despite ongoing restrictions for the channel during the…

USD 1,195
Country Report

Luxury Goods in Germany

Apr 2022

Luxury goods rebounded strongly in Germany in 2021, seeing double-digit current value growth, following a strong decline in 2020 due to the impact of COVID-19. Despite overall value sales still not returning to the pre-pandemic level, the stronger…

USD 1,210
Country Report

Experiential Luxury in Germany

Apr 2022

With sales coming mostly from luxury hotels, 2020 was a very difficult year for experiential luxury, due to the huge drop in inbound travellers to Germany. As vaccination programmes got underway, there was a degree of return of inbound tourists, as…

USD 1,195
Country Report

Consumer Foodservice in Germany

Aug 2022

Following the dramatic declines witnessed in 2020 due to outlet closures in the midst of the first months of the COVID-19 pandemic, the number of transactions in consumer foodservice recorded a modest recovery in 2021. Consumer foodservice outlets…

USD 2,450
Country Report

Tobacco in Germany

Jul 2022

Overall tobacco recorded a positive value growth performance in Germany in 2021. However, the reopening of borders and the easing of travel restrictions in 2021 led to declining domestic sales of cigarettes as increasing numbers of Germans once again…

USD 2,450
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