Germany
Germany StatisticsConsumer Lifestyles in GermanyGermany Country BriefingsFuture Demographics: Germany in 2030
Country Report
Apparel and Footwear Specialist Retailers in Germany
Jan 2019
In 2018, apparel and footwear specialist retailers value sales declined slightly in Germany despite favourable economic circumstances. This can be explained by significant changes within the competitive landscape that continued to unfold in 2018. The...
Country Report
Convenience Stores in Germany
Jan 2019
Convenience stores in Germany is not as developed as in other European and international countries. The strong position of other grocery channels, particularly bakeries, in Germany has prevented convenience stores from becoming a more prominent ...
Country Report
Department Stores in Germany
Jan 2019
Over the review period, department stores was one of the channels most affected by structural changes in the German retailing landscape and the way today’s consumers shop. With internet retailing accounting for an increasing share of sales of many ...
Country Report
Direct Selling in Germany
Jan 2019
Direct selling is expected to see sales grow over the forecast period, but it is expected to lose sales to internet retailing. Sales will continue to be driven by consumers’ appreciation of the individual attention provided by direct selling ...
Country Report
Discounters in Germany
Jan 2019
Lower-priced channels, including variety stores and discounters, benefited from rising price sensitivity among consumers in 2018. Growth was also supported by ongoing expansion in the leading players’ store networks in 2018, alongside a growing focus...
Country Report
Electronics and Appliance Specialist Retailers in Germany
Jan 2019
Electronics and appliance specialist retailers are significantly affected by the rise of internet retailing. It led to a decrease in the number of outlets and retail sales in 2018. In response, retailers are focusing on reorganising their businesses ...
Country Report
Food and Drink Internet Retailing in Germany
Jan 2019
Although food and drink internet retailing had a rather limited presence within internet retailing over the review period and was not very popular among German consumers, it is predicted to become more significant over the forecast period and post ...
Country Report
Health and Beauty Specialist Retailers in Germany
Jan 2019
The median age of the German population continues to rise. The older population offers tremendous potential for health and beauty specialist retailers. Older consumers are more likely to take regular prescription medications, driving traffic to ...
Country Report
Home and Garden Specialist Retailers in Germany
Jan 2019
Several trends are expected to benefit home and garden specialist retailers in Germany. Due to the shortage of new homes and apartments, consumers are expected to invest in their existing homes rather than buying a new property. This trend is ...
Country Report
Homeshopping in Germany
Jan 2019
Homeshopping is being heavily impacted by a shift towards internet retailing. Even those consumers browsing homeshopping catalogues or watching TV shopping channels are increasingly likely to order using smartphones, as this format provides greater ...
Country Report
Hypermarkets in Germany
Jan 2019
Hypermarkets struggled towards the end of the review period. The channel experienced a contraction in value sales in 2015 and 2016 and stagnation in 2017. Although hypermarkets benefited from overall good consumer sentiment in 2018, the trend from ...
Country Report
Internet Retailing in Germany
Jan 2019
Foot traffic in bricks-and-mortar stores fell over the review period and the rapid growth of Amazon and changing consumer purchasing habits resulted in store-based retailers making strong investments in integrating their offline and online ...
Country Report
Mobile Internet Retailing in Germany
Jan 2019
Mobile internet retailing continued to outperform internet retailing as a whole in 2018 as an increasingly greater share of online sales migrated from laptops and desktops to smartphones and tablets. The trend towards greater use of mobile devices is...
Country Report
Retailing in Germany
Jan 2019
Retailing in Germany remained on a steady growth path in 2018, even slightly exceeding the value CAGR of the entire review period. This growth development continues to be supported by a stable economic climate and high consumer confidence. ...
Country Report
Supermarkets in Germany
Jan 2019
The price war between discounters and supermarkets continued over the review period. Although grocery retailers was led by supermarkets Edeka and Rewe throughout the review period, discounters Aldi and Lidl continued to challenge their position. ...
Country Report
Traditional Grocery Retailers in Germany
Jan 2019
Traditional grocery retailers is still an important element of grocery retailing in Germany and holds a leading share in outlet volume terms, but a lower share of value sales. However, traditional grocery retailers is seeing ongoing decline in outlet...
Country Report
Variety Stores in Germany
Jan 2019
Discount variety stores such as Tedi, Ja Woll and Mäc-Geiz continued to grow in 2018 through rapid outlet expansion, a constantly changing product range, exceptional price competitiveness and high product turnover. Discount variety stores used to be ...
Country Report
Vending in Germany
Jan 2019
The main factor behind the flat performance in overall vending sales is tobacco vending which is struggling. Overall, the German population is smoking less and there are fewer vending machines on the streets and indoors. The price of cigarettes and ...
Country Report
Warehouse Clubs in Germany
Jan 2019
There are no warehouse clubs in Germany. Warehouse clubs is not expected to be an emerging category over the forecast period. ...
Country Report
Air Treatment Products in Germany
Jan 2019
Consumers in Germany are becoming increasingly concerned about air pollution and its effect on their health and wellbeing. In 2018, as allergies continued to be a major issue for many, products to help alleviate symptoms or even eliminate the cause ...
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