Bulgaria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Bulgaria StatisticsConsumer Lifestyles in BulgariaBulgaria Country BriefingsFuture Demographics: Bulgaria in 2030

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    Colour Cosmetics in Bulgaria

    Jun 2020

    Colour cosmetics was amongst the main growth drivers of beauty and personal care in 2019. Innovation fuelled strong beauty and fashion trends amongst Bulgarian consumers and contributed to dynamic sales growth. Growth during the review period in turn...

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    Country Report

    Country Report

    Bath and Shower in Bulgaria

    Jun 2020

    Body wash/shower gel remained the most significant product area in bath and shower in 2019 and continued to benefit from players striving to position these products as offering an experience, rather than simply cleaning. Consumers are often ...

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    Country Report

    Country Report

    Beauty and Personal Care in Bulgaria

    Jun 2020

    The COVID-19 pandemic is having a heavy impact on sales of beauty and personal care in 2020, not only due to the impact of the country’s lockdown but also due to rising economic uncertainty. While the country has proved relatively successful in ...

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    Country Report

    Country Report

    Deodorants in Bulgaria

    Jun 2020

    A growing focus on health and wellness encouraged consumers to trade up in deodorant sticks, creams and roll-ons in 2019. Bulgarian consumers increasingly sought products with natural ingredients, particularly earth-related elements such as minerals,...

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    Country Report

    Country Report

    Men's Grooming in Bulgaria

    Jun 2020

    There was an intensifying focus on grooming among men in Bulgaria at the end of the review period, with this supporting ongoing sales growth for men’s grooming in 2019. Men’s skin care in particular saw outstanding current value sales growth in the ...

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    Country Report

    Country Report

    Hair Care in Bulgaria

    Jun 2020

    Health and wellness trends increasingly impacted consumer choices in hair care at the end of the review period. Hair and scalp health products saw increased demand in the year, with this benefiting conditioners and treatments in particular. Bulgarian...

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    Country Report

    Country Report

    Sun Care in Bulgaria

    Jun 2020

    Premiumisation contributed to strong current value growth in sun care in 2019, with premium products gaining share across all product areas as consumers sought high quality and skin-friendly formulations. Dermocosmetics brands notably gained share, ...

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    Country Report

    Country Report

    Skin Care in Bulgaria

    Jun 2020

    The emerging niche of antipollution skin care enjoyed increased popularity among urban consumers in 2019. Major cities Sofia and Plovdiv rank as among the most polluted in the EU, while exposure to tobacco smoke is also common in everyday life in ...

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    Country Report

    Country Report

    Premium Beauty and Personal Care in Bulgaria

    Jun 2020

    Premium beauty and personal care gained share within overall beauty and personal care in 2019 in current value terms. Premium skin care, sun care and hair care in the form of medicated shampoos and hair loss treatments saw a strong performance driven...

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    Country Report

    Country Report

    Depilatories in Bulgaria

    Jun 2020

    Depilatories benefited from an expanding consumer base in 2019, despite per capita consumption remaining low. Women’s razors and blades for example attracted a growing number of consumers, although most women continue to use men's razors and blades ...

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    Country Report

    Mass Beauty and Personal Care in Bulgaria

    Jun 2020

    Mass colour cosmetics drove overall growth in mass beauty and personal care in 2019. There was an intensifying focus on beauty trends among Bulgarian women, particularly among millennials and generation Z consumers. Teenagers became increasingly ...

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    Country Report

    Fragrances in Bulgaria

    Jun 2020

    The widening variety and distribution of mass fragrances stimulated consumer interest in the category at the end of the review period, with 2019 seeing good sales growth. Bulgarian consumers’ price-sensitivity in particular benefited the performance ...

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    Country Report

    Country Report

    Oral Care in Bulgaria

    Jun 2020

    There was growing interest in baby and child-specific oral care towards the end of the review period, with these products seeing dynamic growth in 2019 despite negative demographic trends and a low birth rate. Parents’ awareness is growing of these ...

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    Country Report

    Country Report

    Baby and Child-Specific Products in Bulgaria

    Jun 2020

    Bio and organic products continued to gain share in baby and child-specific products in 2019. This was linked to a rise in the incidence of skin irritations and allergies, which continued to drive consumer interest in natural products offering clean ...

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    Country Profile

    Country Profile

    Bulgaria: Country Profile

    Jun 2020

    Bulgaria’s economy will contract steeply in 2020. largely due to the adverse impact of measures taken to contain the spread of the pandemic. The sectors directly subject to these measures are estimated to be operating at 30-40% of their capacity, ...

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    Country Briefing

    Country Briefing

    Sustainability: Bulgaria

    Jun 2020

    Generating nearly half of its electricity from fossil fuels, Bulgaria heavily relies on oil and petroleum imports from Russia. The country’s renewable water resources per capita are some of the lowest in Eastern Europe and remain under threat due to ...

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    Country Report

    Country Report

    Retail Tissue in Bulgaria

    Jun 2020

    2019 saw further development of the long-term trend towards premiumisation in retail tissue, with toilet paper at the forefront of the growing consumer preference for high-quality, value-added retail tissue. Rising incomes among urban consumers ...

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    Country Report

    Country Report

    Away-From-Home Tissue and Hygiene in Bulgaria

    Jun 2020

    Away-from-home tissue and hygiene continues to register positive sales growth in Bulgaria. Among factors underpinning strong growth are the country’s rapid economic development. In particular, the largely EU-funded redevelopment of major heavy ...

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    Country Report

    Country Report

    Tissue and Hygiene in Bulgaria

    Jun 2020

    The announcement of Bulgaria’s first confirmed cases of COVID-19 during the second week of March 2020 motivated swift and decisive government action to control and inhibit the spread of the virus across the country. In particular, the second week of ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Bulgaria

    Jun 2020

    Despite Bulgaria’s low birth rate, ongoing population decline and looming demographic crisis, sales growth remained stable in nappies/diapers/pants during 2019. The category is already subject to low per capita consumption, with the management of the...

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