Bulgaria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Bulgaria StatisticsConsumer Lifestyles in BulgariaBulgaria Country BriefingsFuture Demographics: Bulgaria in 2030

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    Cafés/Bars in Bulgaria

    Apr 2019

    Tourism provided a significant boost to cafés/bars towards the end of the review period, with the numbers of foreign tourists visiting Bulgaria reaching record levels over 2016-2017. In particular, the category benefited from the country’s growing ...

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    Consumer Foodservice By Location in Bulgaria

    Apr 2019

    In terms of consumer foodservice by location, the retail category is expected to post the strongest growth in current value sales over the forecast period. Growth will be bolstered by the completion of shopping centre projects that were put on hold ...

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    Full-Service Restaurants in Bulgaria

    Apr 2019

    Although full-service restaurants looks set to develop positively over the forecast period, overall current value sales and transaction growth rates are projected to be weaker than those recorded during the review period. Similar to the case with ...

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    Limited-Service Restaurants in Bulgaria

    Apr 2019

    Limited-service restaurants looks set to perform well over the forecast period. While growth in outlet numbers will be tempered by increasing saturation, overall current value sales and transactions are projected to grow at faster rates than during ...

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    Consumer Foodservice in Bulgaria

    Apr 2019

    Consumer foodservice in Bulgaria performed well in 2018, with growth rates for total current value sales, outlet numbers and transactions surpassing the corresponding CAGRs for the entire review period. Economic development continued to underpin the ...

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    Self-Service Cafeterias in Bulgaria

    Apr 2019

    Self-service cafeterias looks set to show an improved performance over the forecast period, with current value sales, transactions and outlet numbers all expected to grow at faster rates than during the review period. The category will continue to ...

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    Street Stalls/Kiosks in Bulgaria

    Apr 2019

    As compared to 2013-2018, street stalls/kiosks looks set to show an improved performance over the forecast period in terms of growth in current value sales, transactions and outlet numbers. While visitor numbers are expected to drop off somewhat from...

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    Country Profile

    Country Profile

    Bulgaria: Country Profile

    Apr 2019

    Bulgaria’s economy is growing at a steady pace. Domestic demand will continue to support growth as the expected intensified absorption of EU funds will boost investment. Exports –which represent more than half of GDP – provide additional support. ...

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    Away-From-Home Tissue and Hygiene in Bulgaria

    Apr 2019

    The sustainable development of the tourism industry resulted in stable growth for AFH tissue in both volume and value terms in 2018. The premiumisation trend in AFH tissue was due to the notable growth of luxury outlets in horeca. With the positive ...

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    Nappies/Diapers/Pants in Bulgaria

    Apr 2019

    In 2018, the competition amongst large chained modern grocery retailers intensified, and sustaining high and growing consumption became a strong priority. Price wars were seen across fmcg categories, including nappies/diapers/pants. Modern grocery ...

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    Tissue and Hygiene in Bulgaria

    Apr 2019

    Rising incomes amongst urban consumers in Bulgaria and high promotional activity in retail fostered increased consumption of tissue and hygiene products in 2018. The positive performance of tissue and hygiene, as well as the increased awareness and ...

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    Retail Adult Incontinence in Bulgaria

    Apr 2019

    Retail adult incontinence is a relatively new category in Bulgaria. Over the review period it demonstrated strong growth and proved a high-potential category. In 2018, it received a strong sales boost following the rapid development of chained modern...

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    Retail Tissue in Bulgaria

    Apr 2019

    In 2018, toilet paper recorded a strong performance in current value terms, which was partly due to rising unit prices, driven by rising raw materials costs. Brand owners aimed to compensate for higher prices by introducing more value-added, ...

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    Sanitary Protection in Bulgaria

    Apr 2019

    Loyalty and trust in brands have a strong influence on purchasing decisions in sanitary protection in Bulgaria. Women tend to stick with brands for a long time, regardless of promotional activity. Therefore, brand owners in Bulgaria strive to attract...

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    Wipes in Bulgaria

    Apr 2019

    In Bulgaria, there is a popular trend for adults to use baby wipes instead of general purpose wipes. These products are perceived as having a more natural formula and being gentler on the skin. As a result, baby wipes are usually preferred in larger ...

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    Better For You Beverages in Bulgaria

    Mar 2019

    Bulgaria is amongst the leading countries in the EU for high obesity rates amongst the younger demographic as stated by the World Health Organization. At the same time, diabetes is also widespread amongst adult Bulgarians with the average age ...

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    Better For You Packaged Food in Bulgaria

    Mar 2019

    With increasing purchasing power, Bulgarians began to pay greater attention to their health, opting for more balanced diets. This trend together with the growing popularity of fitness activities and following their nutritional intake, placed greater ...

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    Fortified/Functional Beverages in Bulgaria

    Mar 2019

    Fortified brand extensions within FF fruit/vegetable juice were a popular strategy to offer specific value and sustain interest. The slow performance of overall juice encouraged brand owners to maintain a more visible presence in lower-priced ...

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    Fortified/Functional Packaged Food in Bulgaria

    Mar 2019

    The flourishing economic environment in Bulgaria has had a positive impact on consumers’ budgets, a proportion of which they want to allocate to food. The accumulating healthier lifestyle trend combined with the busier lifestyles of Bulgarians has ...

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    Free From in Bulgaria

    Mar 2019

    In the past decade, the number of vegetarians in Bulgaria has risen significantly. Some consumers avoid meat because they believe that it is unhealthy, some do not agree with slaughtering animals for food, while another segment simply chooses cheaper...

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