Bulgaria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Bulgaria StatisticsConsumer Lifestyles in BulgariaBulgaria Country BriefingsFuture Demographics: Bulgaria in 2030

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    Country Briefing

    Economy, Finance and Trade: Bulgaria

    Sep 2018

    Although blighted by low productivity levels, Bulgaria’s economy is performing well, helped by solid exports growth. Nevertheless, its highly open economy is at risk from external sector uncertainty, such as Brexit and global trade war fears. Both ...

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    Country Report

    Country Report

    Car Rental (Destination) in Bulgaria

    Sep 2018

    Over the forecast period car rental in Bulgaria is projected to see slower value growth than was seen over the review period. The key basis for this expected development is a comparable slowdown in inbound tourism as the competitive position of the ...

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    Country Report

    Country Report

    Airlines in Bulgaria

    Sep 2018

    Over the forecast period the number of Bulgarian residents travelling with airlines is likely to see only single-digit growth annually, with only slight value growth at constant 2018 prices. This would represent a sharp slowdown compared to the ...

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    Country Report

    Country Report

    Lodging in Bulgaria

    Sep 2018

    Over the forecast period lodging in Bulgaria is projected to see considerably slower value growth than was seen over the review period, at constant 2018 prices. The main reason for this is an expected slowdown in the growth of inbound arrivals to the...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Bulgaria

    Sep 2018

    Over the forecast period, travel intermediaries is projected to continue growing, although at a slightly slower pace compared to the review period. A key growth driver is likely to be the ongoing rise in incomes, making travelling abroad more ...

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    Country Report

    Country Report

    Travel in Bulgaria

    Sep 2018

    In 2018, Bulgarian tourism continues to see record highs. Favourable weather conditions extended the winter season by several weeks and provided a boost to mountain resorts. The summer season has also delivered a greater number of tourists and ...

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    Country Report

    Country Report

    Tourism Flows in Bulgaria

    Sep 2018

    Over the forecast period growth in inbound arrivals to Bulgaria is projected to slow down. This deceleration is based on two factors: Firstly, the recovery of competing destinations like Turkey, Egypt, Tunisia and Morocco; and secondly, the ...

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    Strategy Briefing

    Strategy Briefing

    Laundry Care in Eastern Europe

    Jul 2018

    Eastern Europe is expected to see a somewhat improved performance after the economic downturn in some of its key markets. A number of factors will continue to impact both volume and value sales of laundry care, such as financial uncertainties, ...

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    Country Report

    Country Report

    Cigarettes in Bulgaria

    Jul 2018

    In 2017, Bulgaria scored outstanding results in the fight against cigarette illegal trade. This made Bulgaria one of the countries with the lowest level of illegal sales in the EU according to official sources. The strong and sustainable decline in ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Bulgaria

    Jul 2018

    Intensifying urbanisation trends and growing affluent consumer base opened further growth opportunities for higher priced categories such as cigars and cigarillos. Both the leader Kaliman Karibe and Transimport experienced dynamic growth in 2017. One...

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    Country Report

    Country Report

    Tobacco in Bulgaria

    Jul 2018

    2017 started slowly for legal sales of tobacco due to political instability leading to rising levels of illicit trade. Cigarettes demonstrated marginal value growth and shrinking volume sales. The rise in illegal trade of cigarettes in early 2017 ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Bulgaria

    Jul 2018

    Eurostat findings from annual research “Attitudes of Europeans towards tobacco and electronic cigarettes” revealed that in Bulgaria vapour products are largely perceived as not good for the health. This is one of the reasons why electronic cigarettes...

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    Strategy Briefing

    Strategy Briefing

    Skin Care in Eastern Europe

    Jul 2018

    Skin care sales in Eastern Europe have shown unspectacular results as weak economies in the region’s largest countries have hindered sales. Turnovers are picking up with shoppers becoming more affluent as well as educated. Previously unseen brands ...

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    Country Report

    Country Report

    Better For You Beverages in Bulgaria

    Jul 2018

    The strong performance of coffee in Bulgaria and intensifying premiumisation trend encouraged coffee players to expand their product portfolios in more niche categories such as reduced caffeine coffee. Urban consumers increased the number of daily ...

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    Country Report

    Country Report

    Better For You Packaged Food in Bulgaria

    Jul 2018

    The growth of better for you packaged food is a consequence of economic improvement positively impacting purchasing power. Consumers’ increased spending propensity includes better for you packaged food as part of their changing lifestyle....

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    Country Report

    Country Report

    Fortified/Functional Beverages in Bulgaria

    Jul 2018

    FF energy drinks and FF bottled water became key growth drivers in FF beverages due to their marketed energy boosting effect. They appeal to health-conscious consumers who consider them convenient, healthy and tasting pleasant. FF drinks with ...

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    Country Report

    Country Report

    Fortified/Functional Packaged Food in Bulgaria

    Jul 2018

    To minimise nutritional gaps in their daily diet or to boost their wellbeing, consumers are increasingly looking for products with functional ingredients such as probiotics, omegas or vitamins. Consumers believe in the brands presented and their ...

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    Country Report

    Country Report

    Free From in Bulgaria

    Jul 2018

    Free from products for people suffering from different types of food intolerance have long been available. However, demand has widened beyond medical needs. The number of people eliminating different food ingredients from their everyday diets for ...

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    Country Report

    Country Report

    Naturally Healthy Beverages in Bulgaria

    Jul 2018

    In 2017, bottled water drinking culture increased in urban areas as more consumers realised the importance of hydration. Marketing campaigns targeted outdoor activities, sport and beauty trends addressing urban consumers’ lifestyles. Devin AD focused...

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    Country Report

    Country Report

    Naturally Healthy Packaged Food in Bulgaria

    Jul 2018

    With obesity rising, long-term calorie reduction solutions via healthy lifestyle changes rather than short-term diets are necessary. Bulgarian consumers are increasingly influenced by media campaigns promoting healthier eating habits. NH olive oil, ...

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