Bulgaria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Briefing

Sustainability: Bulgaria

Oct 2021

Bulgaria holds substantial forest area, with the lion’s share of the country’s marine and terrestrial land under protection. Nonetheless, the country struggles to ensure universal access to clean drinking water and improved sanitation, while…

USD 250
Country Report

Wound Care in Bulgaria

Sep 2021

Following the negative impact of the COVID-19 restrictive measures on wound care in 2020, the category recorded stable positive growth in 2021; however, sales remained below the pre-COVID-19 levels. In Q1 2021, Bulgaria was hit by a third wave of the…

USD 990
Country Report

Weight Management and Wellbeing in Bulgaria

Sep 2021

During the COVID-19 pandemic in 2020 and 2021, consumers prioritised maintaining a healthy weight through a balanced diet rather than weight loss supplementing. The focus was more on long-term weight management as a step towards a healthier…

USD 990
Country Report

Vitamins in Bulgaria

Sep 2021

The two leaders in vitamins, Actavis EAD Sopharma AD and Actavis EAD, managed to consolidate their share in the category thanks to boosted demand for single vitamins such as vitamin C and vitamin B during the pandemic in 2020. Although demand for…

USD 990
Country Report

Sports Nutrition in Bulgaria

Sep 2021

Brand owners shifted their focus from intense fitness and body building supplementing to immune support and heart health, female/male health. Meanwhile, retailers experienced a strong challenge due to the closure of non-essential stores and…

USD 990
Country Report

Sleep Aids in Bulgaria

Sep 2021

Sleep aids demonstrated accelerated growth in 2020 and 2021 due to sleep disorders resulting from stress, reduced physical activity and uncertainty caused by COVID-19. Furthermore, the pandemic unlocked mental health issues caused by social isolation…

USD 990
Country Report

Paediatric Consumer Health in Bulgaria

Sep 2021

Children were “saved” from the pandemic since COVID-19 caused no notable symptoms or complications amongst this segment of the population. The closure of schools and social distancing measures, as well as increased personal hygiene further limited…

USD 990
Country Report

NRT Smoking Cessation Aids in Bulgaria

Sep 2021

COVID-19 and rising health concerns among Bulgarians did not boost sales of NRT smoking cessation aids in the county. In fact, the opposite trend was observed in 2020 and 2021 following a number of media publications regarding the effect of smoking…

USD 990
Country Report

Herbal/Traditional Products in Bulgaria

Sep 2021

The COVID-19 pandemic in 2020 drove outstanding growth of immune support combination herbal/traditional dietary supplements. Aviron Rapid and Resista Protect by Neopharm Bulgaria, as well as single herbal/traditional dietary supplements like garlic…

USD 990
Country Report

Eye Care in Bulgaria

Sep 2021

COVID-19 home seclusion and self-isolation led to more time spent at home in front of digital screens in both 2020 and 2021. This has caused greater numbers of people to suffer from eye problems due to the increase in the amount of time spent on…

USD 990
Country Report

Digestive Remedies in Bulgaria

Sep 2021

In 2021, digestive remedies demonstrated accelerated growth, fuelled by COVID-19 as the pandemic led to higher levels of anxiety, with restrictive measures and fear of catching the virus resulting in home isolation, especially for elderly people.…

USD 990
Country Report

Dietary Supplements in Bulgaria

Sep 2021

COVID-19 raised consumer awareness about prevention and prophylaxis. Bulgaria is one of the countries with the highest death rates from COVID-19 as per statistics, part of which is due to neglecting personal health and proper treatment of chronic…

USD 990
Country Report

Dermatologicals in Bulgaria

Sep 2021

The COVID-19 pandemic boosted sales of certain dermatologicals categories such as haemorrhoid treatments and antipruritics both in 2020 and 2021. The extensive use of hand sanitises and biocides for disinfection led to widespread skin irritation,…

USD 990
Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria

Sep 2021

2020 was a challenging year for cough cold and allergy remedies brand owners as the COVID-19 pandemic replaced traditional colds and flus, significantly reducing demand for the category in the year. Paediatric remedies were hit the most due to low…

USD 990
Country Report

Consumer Health in Bulgaria

Sep 2021

Consumer health in Bulgaria recorded minimal growth in 2021 due to the slowdown in vitamins and dietary supplements during the year. In 2020, the category was boosted by COVID-19 and strong demand for vitamins and dietary supplements positioned to…

USD 2,650
Country Report

Analgesics in Bulgaria

Sep 2021

COVID-19 led to increased self-medication trends among Bulgarians as they limited their visits to doctors during the pandemic. This stimulated demand for analgesics as remedies for treating a wide spectrum of pains, as well as mild cold and flu…

USD 990
Country Briefing

Income and Expenditure: Bulgaria

Sep 2021

Bulgarian gross incomes are expected to almost double over 2021-2040, driven by rapid economic growth and rising wages. While millennials remain top-income earners and accumulate most wealth, the youth and seniors struggle to move up to the higher…

USD 250
Country Report

Yoghurt and Sour Milk Products in Bulgaria

Sep 2021

Following the boost to yoghurt consumption under lockdown, 2021 is set to see consumption normalise which will translate to slower retail volume and current value growth. Indeed, plain yoghurt, which is the most popular in Bulgaria, is set to remain…

USD 990
Country Report

Other Dairy in Bulgaria

Sep 2021

Other dairy is set to perform well in 2021 and remain positive in current value terms, although it may feel stagnation in retail volume terms. This smallest dairy category was relatively prosperous during the pandemic, benefitting from increased…

USD 990
Country Report

Drinking Milk Products in Bulgaria

Sep 2021

In 2021, drinking milk products is on track to maintain a positive sales trajectory in current value and retail volume terms. However, some of the value growth in 2021 will be attributed to increases in raw milk prices as well as rising inflation in…

USD 990
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