Bulgaria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Bulgaria StatisticsConsumer Lifestyles in BulgariaBulgaria Country BriefingsFuture Demographics: Bulgaria in 2030

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    Country Briefing

    Natural Resources: Bulgaria

    Jan 2019

    Bulgaria has solid agricultural, mining and metal production sectors, all vital for the country’s economy. The energy sector heavily relies on coal and other fossil fuels, with no significant changes planned as yet. Water is considerably stressed ...

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    Country Profile

    Country Profile

    Bulgaria: Country Profile

    Jan 2019

    Bulgaria’s economy is growing at a steady pace. Domestic demand will continue to support growth as the expected intensified absorption of EU funds will boost investment. Exports –which represent more than half of GDP – provide additional support. ...

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    Country Report

    Country Report

    Analgesics in Bulgaria

    Dec 2018

    The negative demographic trends in Bulgaria associated with an ageing population stimulated growth of topical analgesics/anaesthetic. Another strong driver of its outstanding performance was increasing exposure of active consumers to joint trauma and...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria

    Dec 2018

    Paediatric remedies outperformed the overall category driven by growing exposure to viruses in urban areas and a prolonged cold and flu outbreak period. Product variety increased, supported by marketing and promotional activity by players, resulting ...

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    Country Report

    Country Report

    Dermatologicals in Bulgaria

    Dec 2018

    Even though Bulgaria has one of the most negative demographic trends in Europe, paediatric dermatologicals performed well towards the end of the review period, with a positive forecast for sustainable growth in the long term. The growing ...

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    Country Report

    Country Report

    Dietary Supplements in Bulgaria

    Dec 2018

    In 2018, premiumisation and customisation trends in probiotic supplements contributed to its outstanding performance. Increasingly, probiotic supplements were positioned to bring health benefits in non-digestive health areas such as beauty, oral ...

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    Country Report

    Country Report

    Digestive Remedies in Bulgaria

    Dec 2018

    Digestive remedies is a lifestyle-driven category that holds strong growth potential in Bulgaria. Lasting trends associated with widespread unhealthy diets, stress and sedentary lifestyles stimulated demand in 2018 and will continue to do so over the...

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    Country Report

    Country Report

    Eye Care in Bulgaria

    Dec 2018

    The growing number of elderly people as well as increasing eye problems amongst younger consumers due to the vast use of mobile and other digital devices sustained stable growth in eye care despite high maturity. Following intensifying health and ...

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    Country Report

    Country Report

    Herbal/Traditional Products in Bulgaria

    Dec 2018

    In 2018, products that incorporated herbal ingredients in their formulations demonstrated more dynamic growth compared to standard cough, cold and allergy (hay fever) remedies. Local consumers tend to perceive herbal/traditional products as ...

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    Country Report

    Country Report

    NRT Smoking Cessation Aids in Bulgaria

    Dec 2018

    As per the latest study by the European Commission and Eurobarometer about smokers’ attitudes towards tobacco products, Bulgaria is the country with the lowest share of ex-smokers and the highest average age of smokers who quit consumption of tobacco...

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    Country Report

    Country Report

    Consumer Health in Bulgaria

    Dec 2018

    Economic development in Bulgaria combined with a record high employment rate had a positive effect on consumer health sales in 2018. The overall impact of negative demographics and declining birth rates were balanced by increasing migration of the ...

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    Country Report

    Country Report

    Paediatric Consumer Health in Bulgaria

    Dec 2018

    Paediatric vitamins and dietary supplements, specifically those targeting babies, experienced dynamic growth and enlarged the product variety in the current period building on the sustainable consumer interest in dietary supplements. In the ...

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    Country Report

    Country Report

    Sleep Aids in Bulgaria

    Dec 2018

    Stressful and demanding lifestyles in Bulgaria are leading to sustainable demand for sleep aids and mood relaxing remedies. Players recognise the potential of both areas in consumer health and are investing heavily in marketing, and research and ...

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    Country Report

    Country Report

    Sports Nutrition in Bulgaria

    Dec 2018

    Sports nutrition was amongst the fastest growing categories in consumer health. It developed rapidly due to intensifying urbanisation trends, increasingly active lifestyles, and the growing sports and wellbeing culture. Younger consumers (millennials...

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    Country Report

    Country Report

    Vitamins in Bulgaria

    Dec 2018

    Multivitamins drove the growth of overall vitamins in Bulgaria due to intensifying customisation trends. Immune support vitamins were marketed specifically as supporting colds and flu, which increased their popularity as the cold and flu season in ...

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    Country Report

    Country Report

    Weight Management and Wellbeing in Bulgaria

    Dec 2018

    Liquid drainers positioned as weight loss supplements enjoyed great popularity in 2017-2018, driven by extensive marketing campaigns and increasing product variety. Liquid drainers were perceived as a natural and innovative method to reduce weight ...

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    Country Report

    Country Report

    Wound Care in Bulgaria

    Dec 2018

    In 2018, wound care experienced dynamic growth driven by expanded product variety and narrow customisation. Brand owners invested in developing more premium specific products that were closely tailored to individual needs and situations. For ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Bulgaria

    Dec 2018

    Bulgaria’s per capita disposable income and expenditure are expected to sustain growth momentum by 2030. Economic growth, income convergence with European Union (EU) levels and a vibrant labour market are expected to contribute to the middle class ...

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    Country Report

    Country Report

    Packaged Food in Bulgaria

    Dec 2018

    In 2018, real GDP growth in Bulgaria continued to rise, while unemployment rates fell to their lowest level since before the economic crisis. These two factors boosted disposable incomes, with Bulgarians spending more money on goods and services. The...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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