Bulgaria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Briefing

Business Dynamics: Bulgaria

Jan 2022

Bulgaria ranked among the top third countries in the Index of Economic Freedom in 2021, given its favourable investment climate, flexible labour market regulations and increasing investment in its transport infrastructure. While higher education…

USD 250
Cities

Sofia in Bulgaria

Jan 2022

The Sofia in Bulgaria report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 725
Cities

Plovdiv in Bulgaria

Jan 2022

The Plovdiv in Bulgaria report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

USD 725
Country Report

Sports Drinks in Bulgaria

Dec 2021

Sports drinks saw a gradual recovery 2021; however sales remained below the 2019 level. The third wave of COVID-19 brought restrictions in terms of sport events in H1 2021, and consumers were mindful of prevention and avoided crowded places such as…

USD 1,195
Country Report

Soft Drinks in Bulgaria

Dec 2021

2021 saw a gradual recovery in soft drinks in Bulgaria, with growth being driven by a stable increase in the consumption of bottled water, energy drinks and juice drinks. There was also on-trade recovery for soft drinks in the year following a strong…

USD 2,450
Country Report

RTD Tea in Bulgaria

Dec 2021

The re-opening of horeca establishments in May 2021 and the strong summer season led to the recovery of RTD tea in on-trade in 2021. Despite the notable increase in sales in the current period compared to 2020, the category could not, however, reach…

USD 1,195
Country Report

RTD Coffee in Bulgaria

Dec 2021

A plethora of new launches in the current period made RTD coffee more visible to consumers and stimulated product demand. Also, energy drinks brand owners like Hell Energy Bulgar and Coca-Cola HBC Bulgaria expanded in the category, leveraging their…

USD 1,195
Country Report

Juice in Bulgaria

Dec 2021

Juice drinks recorded the fastest growth in juice Bulgaria in 2021, with healthy interest in the category sustained by strong new launches in the newly developed segment of “still lemonade”, including Tymbark Bulgaria with Queens Lemonade and…

USD 1,195
Country Report

Energy Drinks in Bulgaria

Dec 2021

Energy drinks was one of the fastest-growing categories in soft drinks in Bulgaria in 2021. Rising consumption was attributable to long hours spent in front of monitors, working and studying from home, plus energy drinks were widely accessible and…

USD 1,195
Country Report

Concentrates in Bulgaria

Dec 2021

In 2021, powder concentrates continues to suffer from a perception amongst consumers of being artificial, as well as limited marketing and promotional activity. The category is dominated by one player Kendy Bulgaria Ltd with its legacy brand Step,…

USD 1,195
Country Report

Carbonates in Bulgaria

Dec 2021

The COVID-19 pandemic accelerated the health and wellness trend in Bulgaria, with consumers becoming more mindful of healthier diets and controlling their sugar intake, particularly since the revelation that those classified as obese or overweight…

USD 1,195
Country Report

Bottled Water in Bulgaria

Dec 2021

Bottled water continues its positive growth in 2021 and becomes the main growth driver in overall soft drinks in Bulgaria. The challenges with the tap water quality in many regions in the country, especially North Bulgaria, as well as growing…

USD 1,195
Country Briefing

Sustainability: Bulgaria

Oct 2021

Bulgaria holds substantial forest area, with the lion’s share of the country’s marine and terrestrial land under protection. Nonetheless, the country struggles to ensure universal access to clean drinking water and improved sanitation, while…

USD 250
Country Report

Wound Care in Bulgaria

Sep 2021

Following the negative impact of the COVID-19 restrictive measures on wound care in 2020, the category recorded stable positive growth in 2021; however, sales remained below the pre-COVID-19 levels. In Q1 2021, Bulgaria was hit by a third wave of the…

USD 1,195
Country Report

Weight Management and Wellbeing in Bulgaria

Sep 2021

During the COVID-19 pandemic in 2020 and 2021, consumers prioritised maintaining a healthy weight through a balanced diet rather than weight loss supplementing. The focus was more on long-term weight management as a step towards a healthier…

USD 1,195
Country Report

Vitamins in Bulgaria

Sep 2021

The two leaders in vitamins, Actavis EAD Sopharma AD and Actavis EAD, managed to consolidate their share in the category thanks to boosted demand for single vitamins such as vitamin C and vitamin B during the pandemic in 2020. Although demand for…

USD 1,195
Country Report

Sports Nutrition in Bulgaria

Sep 2021

Brand owners shifted their focus from intense fitness and body building supplementing to immune support and heart health, female/male health. Meanwhile, retailers experienced a strong challenge due to the closure of non-essential stores and…

USD 1,195
Country Report

Sleep Aids in Bulgaria

Sep 2021

Sleep aids demonstrated accelerated growth in 2020 and 2021 due to sleep disorders resulting from stress, reduced physical activity and uncertainty caused by COVID-19. Furthermore, the pandemic unlocked mental health issues caused by social isolation…

USD 1,195
Country Report

Paediatric Consumer Health in Bulgaria

Sep 2021

Children were “saved” from the pandemic since COVID-19 caused no notable symptoms or complications amongst this segment of the population. The closure of schools and social distancing measures, as well as increased personal hygiene further limited…

USD 1,195
Country Report

NRT Smoking Cessation Aids in Bulgaria

Sep 2021

COVID-19 and rising health concerns among Bulgarians did not boost sales of NRT smoking cessation aids in the county. In fact, the opposite trend was observed in 2020 and 2021 following a number of media publications regarding the effect of smoking…

USD 1,195
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