Bulgaria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Bulgaria StatisticsConsumer Lifestyles in BulgariaBulgaria Country BriefingsFuture Demographics: Bulgaria in 2030

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    Carbonates in Bulgaria

    Dec 2019

    Carbonates is traditionally perceived as unhealthy, and a no-go area for dieters and health-concerned parents. However, the strong position of carbonates among Bulgarians has not yet allowed the health and wellness trend to undermine their ...

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    RTD Tea in Bulgaria

    Dec 2019

    RTD tea is currently fashionable in Bulgaria, and in 2019, consumers were increasingly switching to RTD tea as a suitable alternative to carbonates and juice. RTD tea is perceived as a trendy fusion drink, that is aligned with modern consumer tastes ...

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    Asian Speciality Drinks in Bulgaria

    Dec 2019

    Asian speciality drinks remained negligible in Bulgaria in 2019. This situation is unlikely to change over the forecast period....

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    Sports Drinks in Bulgaria

    Dec 2019

    The sports drinks consumer base continued to grow in 2019, attracting more urban women and teenagers, mostly thanks to ongoing innovation and new pack sizes and designs. Due to the increasingly busy lifestyles of urban consumers, single-serve packs ...

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    RTD Coffee in Bulgaria

    Dec 2019

     The increasingly dynamic lifestyle of Bulgarians benefitted value sales and consumption of RTD coffee, as RTD coffee sales are increasingly driven on-the-go consumption when consumers need an energy boost. Impulse sale are important for RTD coffee ...

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    Concentrates in Bulgaria

    Dec 2019

    Despite an ongoing decline in demand for liquid concentrates, variants with a healthier positioning recorded stable sales in 2019. Local players seized the opportunity to venture into the organic and reduced-sugar spaces, to tap into rising consumer ...

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    Energy Drinks in Bulgaria

    Dec 2019

    Energy drinks continued to record double-digit current value and volume growth in 2019, with energy drinks recording the most active levels of growth across all soft drinks. The strong performance of energy drinks is attributed to its popularity, and...

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    Hot Drinks in Bulgaria

    Nov 2019

    Hot drinks saw a substantial level of growth in 2019 in Bulgaria, with rises in both volume and value sales. Several factors boosted the overall performance of the landscape. Firstly, the rising consumers interest in the coffee culture, which was ...

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    Coffee in Bulgaria

    Nov 2019

    Retail value sales of coffee saw significant growth in 2019, benefiting from heavy marketing and promotional activities. Modern grocery retailers were active in running these promotions, offering discounts on pricing, with some products being ...

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    Other Hot Drinks in Bulgaria

    Nov 2019

    Other hot drinks is a niche area in Bulgaria, accounting for a small fraction of hot drinks sales, being dominated by chocolate-based powdered drinks, which are typically targeted at children. However, chocolate-based flavoured powder drinks suffers ...

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    Tea in Bulgaria

    Nov 2019

    Tea sales in Bulgaria are expected to grow at a modest rate over the forecast period. Tea consumption is often associated with treatment of illness symptoms like cold or flu in Bulgaria. Players have tried to combat this, with lead player Bioprograma...

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    Bulgaria: Country Profile

    Nov 2019

    Bulgaria’s economy will grow strongly in 2019. Growth will be supported by buoyant domestic demand. Capacity constraints are becoming more binding yet inflationary pressure has eased, reflecting developments in commodity and tourism-related prices. ...

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    Packaged Food in Bulgaria

    Nov 2019

    Favourable macroeconomic conditions continued to support the positive development of packaged food in Bulgaria in 2019. As economic growth boosted disposable incomes and consumer confidence, Bulgarians proved increasingly willing to experiment with ...

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    Baked Goods in Bulgaria

    Nov 2019

    The health and wellness trend continued to shape the development of baked goods in Bulgaria in 2019. Its influence remained most evident in bread, the dominant category, where consumers showed a growing preference for healthier and high-fibre ...

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    Processed Meat and Seafood in Bulgaria

    Nov 2019

    The health and wellness trend is increasingly shaping the development of processed meat and seafood in Bulgaria. Several manufacturers have recently launched or expanded health-oriented product lines that contain fewer artificial additives and ...

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    Breakfast Cereals in Bulgaria

    Nov 2019

    As the health and wellness trend gains momentum, Bulgarians are increasingly conscious of the importance of maintaining a nutritionally balanced diet. Accordingly, more consumers are now moving away from traditional breakfast foods such as banichka ...

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    Rice, Pasta and Noodles in Bulgaria

    Nov 2019

    Premiumisation continued to bolster the development of the pasta category in Bulgaria in 2019. Strong demand for higher quality and more expensive product types such as imported durum wheat pasta was partly attributable to rising health-consciousness...

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