Bulgaria

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Direct Selling in Bulgaria

Apr 2022

Direct selling retail constant value sales (2021 prices) were in decline even before the onset of the pandemic due in large part to the emergence of e-commerce, and COVID-19 did not significantly accelerate this trend, in spite of the introduction of…

USD 1,195
Country Report

Convenience Stores in Bulgaria

Apr 2022

The constant value sales (2021 prices) of convenience stores rose for the first time during the review period in 2021, as the easing of pandemic restrictions led to an increase in on-the-go consumption and impulse purchasing. Demand was also boosted…

USD 1,195
Country Report

Surface Care in Bulgaria

Feb 2022

Preoccupation with hygiene and cleaning is a lasting trend from the pandemic. Enhanced hygiene and disinfection on a daily basis is the new norm for many Bulgarian households. Consumers have spent more time at home during quarantine and lockdown…

USD 1,195
Country Report

Home Insecticides in Bulgaria

Feb 2022

Home insecticides achieved stable growth over the review period in Bulgaria, including in 2021. There is a lasting trend towards urban consumers moving to rural areas, renovating old family houses or buying new property. There are higher insect…

USD 1,195
Country Report

Retailing in Bulgaria

Apr 2022

Having declined sharply during 2020 due to a combination of COVID-19 restrictions and the economic shock of the pandemic, retailing constant value sales (2021 prices) rebounded strongly in 2021, exceeding their pre-pandemic peak, as pandemic…

USD 2,450
Country Report

Bleach in Bulgaria

Feb 2022

Sales of bleach in Bulgaria continued to grow in 2021 but at a much reduced rate compared to the previous year. Bleach scored outstanding growth in 2020 following the initial burst of COVID-19. Bulgarians, especially older consumers, are well aware…

USD 1,195
Country Report

Coffee in Bulgaria

Jan 2022

COVID-19 shifted consumer behaviour trends in Bulgaria as consumers stayed at home, replacing on-trade purchases with home-made coffee. Many bought automatic coffee machines to prepare coffee at home. As a result, fresh coffee outperformed instant…

USD 1,195
Country Report

Variety Stores in Bulgaria

Apr 2022

In an uncertain economic environment that saw local consumers limit their purchases on non-essential items, the retail constant value sales of variety stores continued to decline during 2021, albeit at a slightly lower rate than in the previous year.…

USD 1,195
Country Report

Supermarkets in Bulgaria

Apr 2022

Having been little better than flat in 2020, the rate of growth in supermarket constant value sales (2021 prices) accelerated sharply in 2021. In 2020, the pandemic led to many consumers seeing reduced incomes and unemployment. As such, there was a…

USD 1,195
Country Report

Organic Beverages in Bulgaria

Feb 2022

Organic beverages registered slower retail value sales growth in 2021 due to its relatively higher unit prices when compared to other health and wellness beverages. During the COVID-19 pandemic in 2020 and 2021 many consumers were more focused on…

USD 990
Country Report

Free From in Bulgaria

Feb 2022

All free from categories saw buoyant retail value sales growth during 2021, apart from gluten free baby food which saw negative growth, despite healthy demand in 2020 as a result of COVID-19 related stock piling and an increase in at home cooking.…

USD 990
Country Report

Sanitary Protection in Bulgaria

May 2022

Demand for sanitary protection in Bulgaria fully recovered in 2021 following the marginal dip experienced by the category the previous year due to home seclusion as a result of the pandemic. Greater mobility outside of the home as restrictions…

USD 1,195
Country Report

Homeshopping in Bulgaria

Apr 2022

Homeshopping sales in Bulgaria are generated primarily from TV shopping, making the channel heavily dependent on the state of TV advertising in the country. Towards the end of the review period, the two leading broadcasters, Nova and bTV, introduced…

USD 1,195
Country Report

Consumer Foodservice in Bulgaria

Apr 2022

The COVID-19 pandemic was a major challenge for consumer foodservice in Bulgaria during 2020, as sales plummeted due to temporary closures, movement restrictions, lower incomes and the closure of borders, and numerous outlets closed over the course…

USD 2,450
Country Report

Toilet Care in Bulgaria

Feb 2022

ITBs remained the largest category in toilet care in Bulgaria in value terms in 2021 and also achieved the fastest growth. Its dynamic performance and high potential are thanks to the convenience of the products and the strong marketing and promotion…

USD 1,195
Country Report

Home Care in Bulgaria

Feb 2022

Home care experienced continued strong growth rates in Bulgaria in 2021, its development characterised by consumers’ stronger focus on hygiene as a result of COVID-19. Consumers have been spending more time at home as a result of the pandemic.…

USD 2,750
Country Report

Air Care in Bulgaria

Feb 2022

Air care has continued to see positive growth in Bulgaria, despite the COVID-19 pandemic. Demand for air care remained stable in 2020 as more Bulgarians spent time indoors during lockdown and sought solutions to refresh and neutralise odours,…

USD 1,195
Country Report

Vending in Bulgaria

Apr 2022

Retail constant value sales (2021 prices) of vending declined at a double-digit rate during 2020 and recovered only marginally in 2021. During 2020, COVID-19 restrictions meant that local consumers were spending much more time at home, which had a…

USD 1,195
Country Report

Hypermarkets in Bulgaria

Apr 2022

The rate of growth in retail constant value sales (2021 prices) of hypermarkets slowed during 2021, as the impetus to demand provided by the pandemic began to fade. During 2020, many consumers favoured shopping in large stores where they could buy…

USD 1,195
Country Report

Department Stores in Bulgaria

Apr 2022

With Debenhams Retail Plc’s eponymous brand exiting the country in 2018, Sofia Department Stores OOD’s Notosgalleries now operates the only department store outlet in Bulgaria. Pandemic restrictions and the economic shock of COVID-19 hit…

USD 1,195
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