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Bulgaria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Bulgaria StatisticsConsumer Lifestyles in BulgariaBulgaria Country BriefingsFuture Demographics: Bulgaria in 2030

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    Country Profile

    Bulgaria: Country Profile

    Jul 2019

    Bulgaria’s economy will grow strongly in 2019. Growth will be supported by buoyant domestic demand. Capacity constraints are becoming more binding yet inflationary pressure has eased, reflecting developments in commodity and tourism-related prices. ...

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    Beer in Bulgaria

    Jul 2019

    Beer in Bulgaria has a long tradition, having evolved over the years, not only through the introduction of more local products, but also via the launch of numerous imported brands in recent years. It is therefore quite saturated, with big changes ...

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    Cider/Perry in Bulgaria

    Jul 2019

    Cider is displaying a stable positive development in terms of volume sales. The products come in a variety of flavours and mostly target females and the younger generation (18-34 years old). Like beer, the products display seasonal peaks from spring ...

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    Alcoholic Drinks in Bulgaria

    Jul 2019

    In 2018, spirits demonstrated stable growth, driven by premiumisation trends and heavy promotional activity in modern grocery retailing. Despite the high price sensitivity of the mass Bulgarian consumer, in 2018 the quest for “authentic experience” ...

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    Spirits in Bulgaria

    Jul 2019

    Product variety in spirits expanded further in 2018 in line with the rising incomes of urban consumers and rapid development of modern grocery retailing. Consumers were exposed to a wider choice and increasingly looked for quality and value in ...

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    Wine in Bulgaria

    Jul 2019

    In 2018, still white wine was the key growth driver of the overall wine category. The increased preference for light alcoholic beverages benefitted still white wine consumption in 2018. Its suitability with a large variety of dishes, especially from ...

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    Future Demographic

    Future Demographic

    Bulgaria in 2030: The Future Demographic

    Jul 2019

    Escalating depopulation in Bulgaria up to 2030 will be driven by negative rates of both natural change and net migration. Bulgaria will continue to be the oldest Eastern European country as the ageing trend accelerates, consequently impacting the ...

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    Cigarettes in Bulgaria

    Jul 2019

    Bulgaria continues to see outstanding results in the fight against cigarette illegal trade. Indeed, the country now has one of the lowest levels of illegal sales in the EU according to official sources. The strong and sustainable decline in illicit ...

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    Cigars, Cigarillos and Smoking Tobacco in Bulgaria

    Jul 2019

    The growth of specialised high-end bars, nightclubs, cigar and whiskey bars, as well as gourmet restaurants with a focus on exclusivity and a premium experience has increased the offer and visibility of premium cigars and cigarillos. The popularity ...

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    Tobacco in Bulgaria

    Jul 2019

    Tobacco companies managed to overcome recent challenges in 2018, with political and economic stability allowing them to record a stable performance at the end of the review period. The new Bulgarian Government followed minimal EU excise duty taxes ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Bulgaria

    Jul 2019

    E-vapour products tend to be preferred by the digital generation: generation Z and millennials. In Bulgaria, vaping is very popular among non-smokers, with smokers largely perceiving vaping as being equally, if not more, harmful than conventional ...

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    Baby and Child-Specific Products in Bulgaria

    Jun 2019

    The dynamic expansion of health and beauty specialist retailers in urban areas has contributed to increased variety in pharma products among mass and premium brands. Medicated, specialised cosmetic offerings are becoming more accessible through ...

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    Bath and Shower in Bulgaria

    Jun 2019

    Bath and shower experienced stable growth in 2018 fostered by mass brand owners’ launching of new products and consumers’ appetite for novelty and innovation....

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    Colour Cosmetics in Bulgaria

    Jun 2019

    Colour cosmetics was amongst the main growth drivers of beauty and personal care in 2018. Innovation in make-up fuelled intensifying beauty and fashion trends amongst Bulgarian consumers and contributed to the outstanding performance of colour ...

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    Deodorants in Bulgaria

    Jun 2019

    Enlarged product variety and availability through retailers stimulated consumers to purchase deodorants more frequently in 2018. Private label expanded significantly in the category following increased consumer spending on personal care. The mass ...

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    Depilatories in Bulgaria

    Jun 2019

    Home-based photoepilation is becoming very popular in Bulgaria due to the increased availability and accessibility of the technology. The new photoepilation devices are trendy and appealing to millennials and generation Z as they offer efficient, ...

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    Fragrances in Bulgaria

    Jun 2019

    Despite rising incomes and growing household consumption in beauty and personal care, in 2018 the limited budgets of mass Bulgarian consumers continued to stimulate growth of mass fragrances as opposed to premium brands. The vast spreading of fake ...

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    Hair Care in Bulgaria

    Jun 2019

    The extensive use of colourants, hair presses and hair curlers by female consumers in Bulgaria and the negative effects of the polluted urban environment are stimulating demand for hair care products featuring benefits such as nourishing, protection ...

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    Mass Beauty and Personal Care in Bulgaria

    Jun 2019

    Facial care was amongst the main sales growth drivers in mass beauty and personal care in 2018. Urban consumers and their rising awareness about the environmental factors affecting their skin resulted in increased interest in facial masks, facial ...

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    Men's Grooming in Bulgaria

    Jun 2019

    In 2018, beauty trends amongst men consumers in Bulgaria intensified as interest in personal appearance increased. The beauty trends gave rise to men’s deodorants and men’s skin care becoming the fastest-growing categories within men’s grooming....

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