Bulgaria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Bulgaria StatisticsConsumer Lifestyles in BulgariaBulgaria Country BriefingsFuture Demographics: Bulgaria in 2030

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    Strategy Briefing

    Strategy Briefing

    Retail in Transition: Future E-Commerce Opportunities in Eastern Europe

    Jul 2021

    The digital revolution has been rewiring retail for years. The Coronavirus (COVID-19) pandemic accelerated this transition as e-commerce became the default setting for many housebound consumers. The crisis-inspired surge in e-commerce is leading to a...

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    Strategy Briefing

    Strategy Briefing

    Digital Landscape in Eastern Europe

    Jul 2021

    Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as ...

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    Country Report

    Country Report

    Gum in Bulgaria

    Jul 2021

    Gum sales are set to see a solid return to value growth in 2021 after the collapse in sales caused by COVID-19 lockdowns and restrictions in 2020. Gum is typically consumed outside the house and on-the-go, and the restrictions on movement and ...

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    Country Report

    Country Report

    Savoury Snacks in Bulgaria

    Jul 2021

    Savoury snacks was one of the few snacks categories to benefit from the restrictions imposed by COVID-19. Consumers forced to stay at home for a variety of reasons tuned to savoury snacks for comfort reasons, and as a quick and convenient product to ...

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    Country Report

    Country Report

    Sweet Biscuits, Snack Bars and Fruit Snacks in Bulgaria

    Jul 2021

    The sweet biscuits category was one of the few to be positively affected by COVID-19, mainly as a result of a boom in plain biscuits that were primarily used for home-made pastries and cakes during lockdown. However, this initial boom of home ...

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    Country Report

    Country Report

    Ice Cream and Frozen Desserts in Bulgaria

    Jul 2021

    Lockdown and restrictions on consumer movement through 2020 and into 2021 restricted demand for impulse ice cream, as retail footfall slackened, and consumers ate ice cream at home. However, the relaxation of quarantine has seen impulse sales bounce ...

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    Country Report

    Country Report

    Sugar Confectionery in Bulgaria

    Jul 2021

    Sugar confectionery sales are set to see stronger growth in 2021 than 2020, largely as a result of the relaxation of lockdown measures. The gradual return to the workplace and more outdoor activities spurred impulse sales, as well as consumers’ need ...

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    Country Report

    Country Report

    Chocolate Confectionery in Bulgaria

    Jul 2021

    Volume sales of chocolate confectionery are set to improve strongly in 2021 after the fall in sales seen in 2020 as a result of lockdown. Volume sales are anticipated to almost return to pre-pandemic levels and exceed them in value terms. There are a...

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    Country Profile

    Country Profile

    PEST Analysis: Bulgaria

    Jun 2021

    Bulgaria’s ‘mostly free’ status for economic freedom continues to be adversely impacted by widespread corruption. However, low public debt remains sustainable and is not a threat to sovereign credit ratings. A relatively solid economic rebound is ...

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    Country Report

    Country Report

    Cigarettes in Bulgaria

    Jun 2021

    In the first wave of the COVID-19 pandemic there was a notable trend towards stockpiling by Bulgarians, some of whom purchased stacks in order to avoid the health risks of waiting in queues for cigarettes on a daily basis. However, bulk buying was ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Bulgaria

    Jun 2021

    After the spiking popularity of heated tobacco in 2019, consumers gradually began to switch to hybrid consumption of cigarettes and heated tobacco or returned to cigarettes entirely. This is partially rooted in health considerations. Many smokers in ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Bulgaria

    Jun 2021

    The COVID-19 crisis led to the enforced closure of on-trade outlets for almost half of 2020 in Bulgaria. This had a strongly negative impact on cigar and cigarillos companies as these products are closely tied to social life and the entertainment ...

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    Country Report

    Country Report

    Tobacco in Bulgaria

    Jun 2021

    Tobacco was still able to achieve retail value growth in 2020 despite the Coronavirus (COVID-19) pandemic, albeit at much lower levels than that witnessed in 2019, with stable pricing for cigarettes, by far the largest area within tobacco, playing a ...

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    Country Briefing

    Country Briefing

    Households: Bulgaria

    Jun 2021

    The number of households is forecast to decline continuously in Bulgaria over 2021-2040. Single-person households’ prevalence is set to grow, driven by adverse demographic trends, emigration, and delayed family formation. Per household disposable ...

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    Country Report

    Country Report

    Beer in Bulgaria

    May 2021

    On-trade volume sales of beer fell by 32% in 2020 in light of the impact of COVID-19. Off-trade volume sales of beer, meanwhile, fell by 1% in 2020 due to COVID-19’s impact....

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    Country Report

    Country Report

    Alcoholic Drinks in Bulgaria

    May 2021

    Bulgaria’s alcoholic drinks industry experienced a strong negative impact as a result of the COVID-19 pandemic. The country’s hospitality sector is still reeling from an extended period of enforced closure due to the state of emergency that was in ...

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    Country Report

    Country Report

    Rtds in Bulgaria

    May 2021

    On-trade volume sales of RTDs fell by 52% in 2020 in light of the impact of COVID-19. Off-trade volume sales of RTDs, meanwhile, declined by 41% in 2020 due to COVID-19’s impact....

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    Country Report

    Country Report

    Spirits in Bulgaria

    May 2021

    On-trade volume sales of spirits decreased by 33% in 2020 in light of the impact of COVID-19. Off-trade volume sales of spirits, meanwhile, increased by 1% in 2020 due to COVID-19’s impact....

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    Country Report

    Country Report

    Wine in Bulgaria

    May 2021

    On-trade volume sales of wine fell by 31% in 2020 in light of the impact of COVID-19. Off-trade volume sales of wine, meanwhile, decreased by 2% in 2020 due to COVID-19’s impact....

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    Country Report

    Country Report

    Cider/Perry in Bulgaria

    May 2021

    On-trade volume sales of cider/perry fell by 35% in 2020 in light of the impact of COVID-19. Off-trade volume sales of cider/perry, meanwhile, decreased by 3% in 2020 due to COVID-19’s impact....

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