Bulgaria

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Edible Oils in Bulgaria

Nov 2022

The consumption of edible oils in Bulgaria declined in 2022 as home cooking subsided. The abolition of COVID-19 pandemic measures at the start of the year pushed consumers back to spending time outside of the home, putting less dependence on home…

USD 1,195
Country Report

Wound Care in Bulgaria

Oct 2022

Following the negative impact of the COVID-19 restrictive measures on wound care in 2020, the category recorded its second year of buoyant growth in 2022; however, sales remained below the pre-COVID-19 levels.

USD 1,195
Country Report

Sports Nutrition in Bulgaria

Oct 2022

Sports nutrition achieved strong double-digit percentage growth in 2022 and is one of the strongest growth areas within consumer health. This growth is a direct result of the reopening of Bulgarian sports and training venues which suffered during the…

USD 1,195
Country Report

Consumer Health in Bulgaria

Oct 2022

Although COVID-19 is no longer disrupting consumer health, the resurgence in new coronavirus infections during the summer period could potentially have a knock-on impact during the second half of the year. Most consumer health categories are seeing…

USD 2,750
Country Report

Beer in Bulgaria

Jul 2022

As the pandemic still lingered, beer saw a further fall in volume sales in 2021, though the drop was significantly less severe than in 2020. While foodservice opened up, it still had less footfall than before the onset of COVID-19. In addition,…

USD 1,195
Country Report

Fragrances in Bulgaria

Jun 2022

Fragrances saw a return to positive growth in 2021, although in real terms, consumer spending did not return to pre-pandemic levels. This was largely due to pandemic-related restrictions that remained in place throughout the year. Even though horeca…

USD 1,195
Country Report

Direct Selling in Bulgaria

Apr 2022

Direct selling retail constant value sales (2021 prices) were in decline even before the onset of the pandemic due in large part to the emergence of e-commerce, and COVID-19 did not significantly accelerate this trend, in spite of the introduction of…

USD 1,195
Country Report

Convenience Stores in Bulgaria

Apr 2022

The constant value sales (2021 prices) of convenience stores rose for the first time during the review period in 2021, as the easing of pandemic restrictions led to an increase in on-the-go consumption and impulse purchasing. Demand was also boosted…

USD 1,195
Country Report

Surface Care in Bulgaria

Feb 2022

Preoccupation with hygiene and cleaning is a lasting trend from the pandemic. Enhanced hygiene and disinfection on a daily basis is the new norm for many Bulgarian households. Consumers have spent more time at home during quarantine and lockdown…

USD 1,195
Country Report

Home Insecticides in Bulgaria

Feb 2022

Home insecticides achieved stable growth over the review period in Bulgaria, including in 2021. There is a lasting trend towards urban consumers moving to rural areas, renovating old family houses or buying new property. There are higher insect…

USD 1,195
Country Report

Baked Goods in Bulgaria

Nov 2022

The consumption of baked goods in Bulgaria in 2022 will see an overall retail volume decline, mainly driven by a decrease in bread consumption. The category followed the historical downturn trend primarily due to category maturity (which creates…

USD 1,195
Country Report

Airlines in Bulgaria

Oct 2022

The Omicron variant of Coronavirus (COVID-19) had only a limited impact on airlines’ performance in 2021, and almost no effect in 2022. Newly discovered “Monkeypox” infections are also unlikely to significantly disrupt airline’s recovery in 2022.…

USD 1,195
Country Report

Cigarettes in Bulgaria

Jul 2022

Overall, the pandemic and rising health concerns among the population did not provide any overwhelming impetus to quit smoking among consumers. In fact, the opposite trend was observed amongst many smokers in Bulgaria in 2020 who believed that…

USD 1,195
Country Report

Pet Products in Bulgaria

Jun 2022

Pet products is seeing healthy growth in current value terms in 2022, although this is mainly due to a considerable increase in the price of cat litter. Cat litter is primarily imported from China and therefore with a tremendous increase in…

USD 1,195
Country Report

Sanitary Protection in Bulgaria

May 2022

Demand for sanitary protection in Bulgaria fully recovered in 2021 following the marginal dip experienced by the category the previous year due to home seclusion as a result of the pandemic. Greater mobility outside of the home as restrictions…

USD 1,195
Country Report

Homeshopping in Bulgaria

Apr 2022

Homeshopping sales in Bulgaria are generated primarily from TV shopping, making the channel heavily dependent on the state of TV advertising in the country. Towards the end of the review period, the two leading broadcasters, Nova and bTV, introduced…

USD 1,195
Country Report

Consumer Foodservice in Bulgaria

Apr 2022

The COVID-19 pandemic was a major challenge for consumer foodservice in Bulgaria during 2020, as sales plummeted due to temporary closures, movement restrictions, lower incomes and the closure of borders, and numerous outlets closed over the course…

USD 2,450
Country Report

Toilet Care in Bulgaria

Feb 2022

ITBs remained the largest category in toilet care in Bulgaria in value terms in 2021 and also achieved the fastest growth. Its dynamic performance and high potential are thanks to the convenience of the products and the strong marketing and promotion…

USD 1,195
Country Report

Home Care in Bulgaria

Feb 2022

Home care experienced continued strong growth rates in Bulgaria in 2021, its development characterised by consumers’ stronger focus on hygiene as a result of COVID-19. Consumers have been spending more time at home as a result of the pandemic.…

USD 2,750
Country Report

Air Care in Bulgaria

Feb 2022

Air care has continued to see positive growth in Bulgaria, despite the COVID-19 pandemic. Demand for air care remained stable in 2020 as more Bulgarians spent time indoors during lockdown and sought solutions to refresh and neutralise odours,…

USD 1,195
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