Bulgaria

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Bulgaria StatisticsConsumer Lifestyles in BulgariaBulgaria Country BriefingsFuture Demographics: Bulgaria in 2030

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    Analgesics in Bulgaria

    Feb 2019

    The negative demographic trends in Bulgaria associated with an ageing population stimulated growth of topical analgesics/anaesthetic. Another strong driver of its outstanding performance was increasing exposure of active consumers to joint trauma and...

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    Cough, Cold and Allergy (Hay Fever) Remedies in Bulgaria

    Feb 2019

    Paediatric remedies outperformed the overall category driven by growing exposure to viruses in urban areas and a prolonged cold and flu outbreak period. Product variety increased, supported by marketing and promotional activity by players, resulting ...

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    Dermatologicals in Bulgaria

    Feb 2019

    Even though Bulgaria has one of the most negative demographic trends in Europe, paediatric dermatologicals performed well towards the end of the review period, with a positive forecast for sustainable growth in the long term. The growing ...

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    Dietary Supplements in Bulgaria

    Feb 2019

    In 2018, premiumisation and customisation trends in probiotic supplements contributed to its outstanding performance. Increasingly, probiotic supplements were positioned to bring health benefits in non-digestive health areas such as beauty, oral ...

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    Digestive Remedies in Bulgaria

    Feb 2019

    Digestive remedies is a lifestyle-driven category that holds strong growth potential in Bulgaria. Lasting trends associated with widespread unhealthy diets, stress and sedentary lifestyles stimulated demand in 2018 and will continue to do so over the...

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    Eye Care in Bulgaria

    Feb 2019

    The growing number of elderly people as well as increasing eye problems amongst younger consumers due to the vast use of mobile and other digital devices sustained stable growth in eye care despite high maturity. Following intensifying health and ...

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    Herbal/Traditional Products in Bulgaria

    Feb 2019

    In 2018, products that incorporated herbal ingredients in their formulations demonstrated more dynamic growth compared to standard cough, cold and allergy (hay fever) remedies. Local consumers tend to perceive herbal/traditional products as ...

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    NRT Smoking Cessation Aids in Bulgaria

    Feb 2019

    As per the latest study by the European Commission and Eurobarometer about smokers’ attitudes towards tobacco products, Bulgaria is the country with the lowest share of ex-smokers and the highest average age of smokers who quit consumption of tobacco...

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    Consumer Health in Bulgaria

    Feb 2019

    Economic development in Bulgaria combined with a record high employment rate had a positive effect on consumer health sales in 2018. The overall impact of negative demographics and declining birth rates were balanced by increasing migration of the ...

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    Paediatric Consumer Health in Bulgaria

    Feb 2019

    Paediatric vitamins and dietary supplements, specifically those targeting babies, experienced dynamic growth and enlarged the product variety in the current period building on the sustainable consumer interest in dietary supplements. In the ...

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    Sleep Aids in Bulgaria

    Feb 2019

    Stressful and demanding lifestyles in Bulgaria are leading to sustainable demand for sleep aids and mood relaxing remedies. Players recognise the potential of both areas in consumer health and are investing heavily in marketing, and research and ...

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    Sports Nutrition in Bulgaria

    Feb 2019

    Sports nutrition was amongst the fastest growing categories in consumer health. It developed rapidly due to intensifying urbanisation trends, increasingly active lifestyles, and the growing sports and wellbeing culture. Younger consumers (millennials...

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    Vitamins in Bulgaria

    Feb 2019

    Multivitamins drove the growth of overall vitamins in Bulgaria due to intensifying customisation trends. Immune support vitamins were marketed specifically as supporting colds and flu, which increased their popularity as the cold and flu season in ...

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    Weight Management and Wellbeing in Bulgaria

    Feb 2019

    Liquid drainers positioned as weight loss supplements enjoyed great popularity in 2017-2018, driven by extensive marketing campaigns and increasing product variety. Liquid drainers were perceived as a natural and innovative method to reduce weight ...

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    Wound Care in Bulgaria

    Feb 2019

    In 2018, wound care experienced dynamic growth driven by expanded product variety and narrow customisation. Brand owners invested in developing more premium specific products that were closely tailored to individual needs and situations. For ...

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    Warehouse Clubs in Bulgaria

    Jan 2019

    Warehouse clubs are not present in Bulgaria. The channel is not expected to appear in the forecast period....

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    Hypermarkets in Bulgaria

    Jan 2019

    Hypermarkets is expected to keep pace with the expansion of supermarkets over the forecast period. The channel will benefit from its capacity to offer competitive pricing compared with rival formats such as supermarkets and traditional grocery ...

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    Apparel and Footwear Specialist Retailers in Bulgaria

    Jan 2019

    Apparel and footwear specialist retailers is one of the areas of retailing that is being most directly impacted by the rise of online sales. The fact that internet usage is particularly high amongst young adults, a key consumer group for apparel and ...

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    Convenience Stores in Bulgaria

    Jan 2019

    Convenience stores saw ongoing decline at the end of the review period as it continued to suffer from the contraction of its core consumer base, which consists primarily of inhabitants of rural areas. Two types of convenience store operators dominate...

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    Department Stores in Bulgaria

    Jan 2019

    Throughout most of the review period, the department stores channel in Bulgaria was represented by solely two stores in Sofia – a Notosgalleries outlet in Sofia Ring Mall and a Debenhams in Bulgaria Mall. Both these stores struggled to achieve ...

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