Bulgaria

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Alcoholic Drinks in Bulgaria

Jul 2022

While the picture was not as bleak as in 2020, when volume sales of alcoholic drinks fell significantly, due to COVID-19 measures. there was a further slight fall in volume sales in 2021, as the economy struggled to recover and factors such as rising…

USD 2,450
Country Report

Colour Cosmetics in Bulgaria

Jun 2022

Colour cosmetics returned to positive retail value sales growth in 2021, even if sales levels remained below those registered prior to the COVID-19 pandemic. In the first months of 2021, pandemic-related restrictions remained in place and most people…

USD 1,195
Country Report

Variety Stores in Bulgaria

Apr 2022

In an uncertain economic environment that saw local consumers limit their purchases on non-essential items, the retail constant value sales of variety stores continued to decline during 2021, albeit at a slightly lower rate than in the previous year.…

USD 1,195
Country Report

Supermarkets in Bulgaria

Apr 2022

Having been little better than flat in 2020, the rate of growth in supermarket constant value sales (2021 prices) accelerated sharply in 2021. In 2020, the pandemic led to many consumers seeing reduced incomes and unemployment. As such, there was a…

USD 1,195
Country Report

Organic Beverages in Bulgaria

Feb 2022

Organic beverages registered slower retail value sales growth in 2021 due to its relatively higher unit prices when compared to other health and wellness beverages. During the COVID-19 pandemic in 2020 and 2021 many consumers were more focused on…

USD 990
Country Report

Beer in Bulgaria

Jul 2022

As the pandemic still lingered, beer saw a further fall in volume sales in 2021, though the drop was significantly less severe than in 2020. While foodservice opened up, it still had less footfall than before the onset of COVID-19. In addition,…

USD 1,195
Country Report

Fragrances in Bulgaria

Jun 2022

Fragrances saw a return to positive growth in 2021, although in real terms, consumer spending did not return to pre-pandemic levels. This was largely due to pandemic-related restrictions that remained in place throughout the year. Even though horeca…

USD 1,195
Country Report

Direct Selling in Bulgaria

Apr 2022

Direct selling retail constant value sales (2021 prices) were in decline even before the onset of the pandemic due in large part to the emergence of e-commerce, and COVID-19 did not significantly accelerate this trend, in spite of the introduction of…

USD 1,195
Country Report

Convenience Stores in Bulgaria

Apr 2022

The constant value sales (2021 prices) of convenience stores rose for the first time during the review period in 2021, as the easing of pandemic restrictions led to an increase in on-the-go consumption and impulse purchasing. Demand was also boosted…

USD 1,195
Country Report

Surface Care in Bulgaria

Feb 2022

Preoccupation with hygiene and cleaning is a lasting trend from the pandemic. Enhanced hygiene and disinfection on a daily basis is the new norm for many Bulgarian households. Consumers have spent more time at home during quarantine and lockdown…

USD 1,195
Country Report

Home Insecticides in Bulgaria

Feb 2022

Home insecticides achieved stable growth over the review period in Bulgaria, including in 2021. There is a lasting trend towards urban consumers moving to rural areas, renovating old family houses or buying new property. There are higher insect…

USD 1,195
Country Report

Tobacco in Bulgaria

Jul 2022

Economic hardships endured by local consumers due to the pandemic continued in 2021, albeit with improving conditions in the second half of the year. However, most smokers treat tobacco as an essential purchase, and this only led to users seeking…

USD 2,450
Country Report

Cider/Perry in Bulgaria

Jul 2022

While total volume sales registered a sharp fall in 2020, with the reopening of on-trade in 2021, cider/perry registered a strong recovery. Cider/Perry is heavily dependent on the on-trade channel and with its reopening in 2021, cider/perry…

USD 1,195
Country Report

Cat Food in Bulgaria

Jun 2022

Cat food in Bulgaria continues to see healthy growth in 2022 both in value and volume terms. While growth is benefiting from the increasing cat population it is also benefiting from the growing number of people switching to using prepared food. Even…

USD 1,195
Country Report

Skin Care in Bulgaria

Jun 2022

In 2021, skin care demonstrated steady retail value sales growth. For most consumers, these products are an essential part of daily beauty regimes. Therefore, demand is not easily affected by socioeconomic conditions. There was a slight dip in value…

USD 1,195
Country Report

Vending in Bulgaria

Apr 2022

Retail constant value sales (2021 prices) of vending declined at a double-digit rate during 2020 and recovered only marginally in 2021. During 2020, COVID-19 restrictions meant that local consumers were spending much more time at home, which had a…

USD 1,195
Country Report

Hypermarkets in Bulgaria

Apr 2022

The rate of growth in retail constant value sales (2021 prices) of hypermarkets slowed during 2021, as the impetus to demand provided by the pandemic began to fade. During 2020, many consumers favoured shopping in large stores where they could buy…

USD 1,195
Country Report

Wine in Bulgaria

Jul 2022

Wine registered positive volume growth after a steep decline in 2020. However, with the pandemic still lingering and foodservice not operating at full capacity for much of the year, volume sales were still lower than before the pandemic. Also,…

USD 1,195
Country Report

Spirits in Bulgaria

Jul 2022

Spirits were less affected by the pandemic than other alcoholic drinks. During 2020, there was a slight fall in volume sales, with volume sales shifting to retail channels. In 2021, spirits regained the slight loss in volume sales of 2020, with…

USD 1,195
Country Report

Sun Care in Bulgaria

Jun 2022

After a year of steep decline, sun care returned to growth in 2021, although spending in constant value terms did not return to pre-pandemic levels. The key to sales growth was the gradual reopening of the economy, and the relaxation on restrictions…

USD 1,195
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