Bulgaria

In 2022, Alcoholic drinks in Bulgaria were mainly influenced by a 16.9% inflation rate, the Ukraine war, supply problems, high transport costs and delivery delays. All this led to a considerable rise in unit prices and stock problems among…

Colour cosmetics saw strong double-digit value growth in 2022, with demand recovering following the pandemic. Eye make-up remains an essential part of many women’s beauty routines as they are mindful about the outlining of the eyes and the category…

The supermarkets channel saw continued strong growth in 2022, mainly boosted by the high rate of inflation seen during the year, which impacted prices across most grocery and non-grocery product categories sold via the channel. Consumer demand is…

In 2022, beer in Bulgaria saw a slight increase in retail volume terms thanks to the preference for lower-alcoholic drinks and awareness of the health benefits of beer. However, although on-trade beer volume sales continued recovering post-pandemic,…

The lifting of all restrictions in Bulgaria during 2022 resulted in Bulgarians spending more time out of their homes, returning to work/school and social activities, which had a positive impact on the performance of fragrances in the country.…

The high rate of inflation helped the direct selling channel to achieve double-digit value growth in 2022 as the prices of most products sold by the market leaders increased within the range of the official inflation rate, which approached lower…

Bulgarians largely prefer multi-purpose surface care, which offer time saving, as well as cost and space-saving. In 2022, mass consumers in Bulgaria had constrained budgets, with approximately 40% of the average consumer's income spent on food and…

Home insecticides achieved stable value growth over the review period in Bulgaria, including in 2022. There is a lasting trend towards urban consumers moving to rural areas, renovating old family houses or buying a new property. There are higher…

The cost of a typical day in the sun on the Bulgarian Black Sea coast – the area that makes up what is now known as the fast-growing Bulgarian Riviera – remains far cheaper than most of its rival European resorts. This makes Bulgaria very attractive…

Although inflationary pressures in Bulgaria have eased somewhat since the start of the year, rising prices and falling purchasing power mean growth in sugar confectionery retail volume sales in 2023 looks set to be down slightly from 2022 and remain…

Recent checks by media and consumer organisations have shown certain types of chocolate confectionery – such as luxury boxed assortments and tablets – cost considerably more in Bulgaria than in other European countries where living standards are much…

Inflationary pressures fuelled by the global recovery from COVID-19 and the fallout of Russia’s invasion of Ukraine have continued to drive up unit prices in dog food in Bulgaria in 2023. While prices have increased at a much slower pace than in…

Wine in Bulgaria continued to increase in volume terms in 2022, mainly due to on-trade growth. However, wine consumption through consumer foodservice remained below 2019 levels because of inflation and huge price increases. As a result, most local…

In 2022, both off- and on-trade sales of spirits in Bulgaria increased. Current value growth by far exceeded volume growth due to a huge rise in average unit prices. Despite this, the premiumisation trend continued as Bulgarians increasingly favour…

Sun care sales in 2022 benefited from the lifting of pandemic restrictions on travel and tourism and good weather in the year. Summer tourism is a key influencer of the performance of the sun care category. Bulgaria is reportedly the second cheapest…

Retailing value growth was strong in Bulgaria in 2022, mainly driven by the rampant inflation which hit many retailers hard, forcing them to increase the unit prices of most products while personal disposable incomes continued to stagnate. Inflation…

COVID-19 led to boosted sales of bleach during both 2020 and 2021. This was due to its accessibility and disinfecting properties. In 2020, in particular, bleach scored outstanding growth, in line with the initial burst of COVID-19. Bulgarians,…

Retail volume sales growth for snacks in Bulgaria in 2023 is expected to be down slightly from 2022. The same is true of growth in retail current value sales, though most categories look set to record stronger performances in this regard than in…

With high inflation still driving up production costs and unit prices, ice cream in Bulgaria is set to register faster growth in retail current value sales than retail volume sales in 2023. Demand has remained fairly robust despite falling purchasing…

In 2022, cider/perry in Bulgaria continued its upward trajectory, surpassing 2019 volume sales in the off-trade channel as open-air socialising, concerts, festivals and garden parties resumed post-pandemic. Meanwhile, record high current value sales…