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Our Featured Reports
The Evolution of Men’s Grooming
August 2023
The evolution of men's grooming, fuelled by growing self-care, societal change, and the rise of gender fluidity, significantly influences the market. Trust and brand loyalty play major roles in male consumer decisions, bolstered by increasing grooming content over social media. Budget reallocation due to grooming behaviour shifting and inflationary pressure will negatively affect the market value. Despite the challenges, untapped and oncoming Gen Z consumers have gained prominence.
Home and Garden in Western Europe
August 2023
Western Europe emerged from the pandemic into a period of rising inflation, with rates hitting levels not seen for decades in many of the region’s countries. This was negatively impacting the home and garden market in 2022, as was the fact that some purchases had been brought forward during the pandemic, and consumers were now looking to spend what d-isposable income they could on experiences rather than physical products after the lifting of the COVID-19 restrictions they had been living under.
Personalisation and Digital Wellness in Food and Nutrition
March 2023
Personalisation’s appeal is intensifying as modern consumers demand greater convenience and efficiency. Increasing awareness of the importance of nutrition for general health invites businesses’ innovations to create more granular tech solutions that not only take into account individual lifestyles but also analyse one’s body biomarkers. Although zooming into indicators such as DNA attracts investments, consumer surveys indicate growing reservations to share deeply personal data.
Our Trending Reports
Affordable Sustainability: Making it Simple and Accessible
August 2023
This report urges businesses to embrace affordable and accessible sustainability. It presents a comprehensive set of effective actions that can be implemented seamlessly to unlock the untapped potential of democratising sustainability during times of economic uncertainty. The report also explores what the future of sustainability might look like, and gives recommendations for businesses to follow.
Where Consumers Shop for Pet Care
August 2023
The retail landscape has been evolving rapidly in the pet care industry. Grocery retailers, despite their convenience, have been losing preference over the years. Pet shops and superstores are investing in becoming a one-stop shop for all things pet. E-commerce continues to enjoy benefits of evolving shopping habits, with newer forms of e-commerce emerging across markets. The retail landscape is changing, and consumers are looking for the best of both worlds.
The Return of Travel and its Impact on Luggage Recovery
September 2023
The luggage industry faced significant challenges during the pandemic, with sales plummeting in 2020. As COVID-19 restrictions eased in 2021, travel rebounded, aiding sales recovery. However, factors like inflation, the war in Ukraine, and China's ongoing restrictions hindered complete revival. Travel recovery is expected by 2024, but the market will look different post-pandemic. Changing travel dynamics offer opportunities for luggage brands that adapt to evolving consumer needs.