Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Retail volume sales of tea are set to record a marginal decline in 2021 across much of the category, apart from fruit/herbal tea and other tea, due to the rebound from 2020, which recorded a sharp increase triggered by prolonged home seclusion in…
Retail volume sales of other hot drinks are predicted to continue growing in 2021, following an impressive performance the previous year, as home seclusion in response to the pandemic has driven demand for indulgent experiences. It is notable that…
Concerns over the rising number of cases of COVID-19 in Japan have continued for most of 2021, which is encouraging consumers to limit their movements outside of the home due to fears of infection. Although overall retail volume sales of hot drinks…
In 2021, retail volume sales of coffee are set to experience decline across much of the category, apart from fresh ground coffee pods and instant coffee mixes, due to the rebound from 2020, which recorded a sharp increase triggered by the prolonged…
Similar to other fresh food categories, vegetables posted a slight increase in total volumes in 2021, after seeing a significant decline in 2020. The poor performance of vegetables in 2020 was due to COVID-19, as volume sales to foodservice and…
Sugar and sweeteners saw a return to growth in total volume terms in 2021, after a significant decline in 2020, but was still far from recovery to the pre-pandemic level of sales. In 2020, the collapse of sales in the foodservice and institutional…
While most categories within fresh food saw a rebound in total volume sales in 2021 after seeing a significant decline in 2020, starchy roots continued to decline in 2021, due to the slow recovery of foodservice and unit price rises. In 2020, starchy…
Within pulses, beans continued to be the largest category in 2021, accounting for over half of total volume sales. Azuki beans are the most consumed beans in Japan, as they are widely used as an ingredient to produce Anko. This is a sweet bean paste…
Nuts in Japan followed a similar trend to other fresh food categories, posting a slight increase in total volume terms in 2021 after recording a significant double-digit decline in 2020. In 2020, nuts experienced a significant fall in sales amidst…
Meat in Japan followed similar trends to other categories in fresh food, posting a slight increase in total volume sales in 2021, after seeing a significant decline in 2020. In 2020, COVID-19 led meat to see a significant decline as foodservice and…
Fruits in Japan saw a return to growth in total volume terms in 2021, after seeing a significant decline in 2020. In 2020, sales of fruits experienced a significant decline amidst the pandemic, as foodservice and institutional sales saw a notable…
Fresh food rebounded to growth in Japan in total volume terms in 2021, after seeing a significant decline in 2020. In 2020, fresh food experienced a strong decline amidst COVID-19, as foodservice and institutional sales largely collapsed at the…
Like most other fresh food categories, fish and seafood posted a slight increase in total volume sales in 2021, after seeing a significant decline in 2020. In 2020, COVID-19 led to a strong decline in sales of fish and seafood due to falling sales in…
After seeing a notable decline in 2020, total volume sales of eggs in Japan saw a continued fall in 2021, although at a much slower rate. In 2020, COVID-19 led to a significant decline as foodservice and institutional sales largely came to a halt at…
The Tokyo in Japan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…
The Osaka in Japan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…
As the end of 2021 approaches, almost two years into the COVID-19 pandemic, the emergence and rapid spread of the Omicron coronavirus variant has increased uncertainty and weakened the momentum of the global recovery. This series of quarterly reports…
In 2021, off-trade sales of sports drinks recorded growth compared with 2020, as outdoor activities slowly resumed. Despite continuing concerns over the rising number of cases of COVID-19, the restrictions implemented in 2021 for sports activities…
In 2021, soft drinks was expected to recover from the big drop recorded in 2020 due to COVID-19, but recovery was suppressed by the prolonged impact of the pandemic. Concerns over the rising number of cases of COVID-19 in Japan continued for most of…
Still RTD tea accounts for most sales within the category, with these products being a popular option amongst busy commuters, students and other consumers looking for a convenient on-the-go drinks option. As such, COVID-19 dealt a heavy blow to sales…