Japan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Japan StatisticsConsumer Lifestyles in JapanJapan Country BriefingsFuture Demographics: Japan in 2030

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    Country Report

    Country Report

    Packaging Industry in Japan

    Aug 2018

    With an ageing population, manufacturers in Japan continue to look to produce packaging which meets the needs and demands of older consumers. For example, packaging which can be more easily opened, which is lighter, and which comes in smaller ...

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    Strategy Briefing

    Strategy Briefing

    The Wealth Report: How To Win The High Net Worth Market

    Aug 2018

    In spite of the small number of consumers, the high net worth market globally is highly profitable for brands and businesses. But it is not an easy market to crack, with brands that have identified HNWIs as a growth opportunity often facing a similar...

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    Strategy Briefing

    Strategy Briefing

    Why Economy, Finance and Trade Insights Matter for Business Strategy

    Jul 2018

    As world trade and investment deals become more interconnected in the context of globalisation, no economy is immune to fluctuations in the global economy. Insights into the best growth opportunities and “what if” scenarios are crucial to ...

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    Country Report

    Country Report

    Cigarettes in Japan

    Jul 2018

    Cigarettes recorded double digit volume and current value declines in 2017, the first double-digit declines since the imposition of higher tobacco tax and resultant price increases drove down volumes in 2011. The steep declines at the end of the ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Japan

    Jul 2018

    Price fighter cigarillos saw dynamic growth in 2017, with Intercontinental Corp’s Forte brand making a significant contribution to the category’s expansion. Initially launched in 2016, Forte saw the addition of a menthol version to its portfolio in ...

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    Country Report

    Country Report

    Tobacco in Japan

    Jul 2018

    The Japanese tobacco market witnessed ongoing contraction in 2017. However, heated tobacco proved to be a bright spot in terms of growth, maintaining its dynamic expansion as it benefited from smokers migrating from cigarettes to a category that it ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Japan

    Jul 2018

    2017 was another year of strong growth in heated tobacco as the category continued to welcome smokers migrating from cigarettes. Growing numbers of smokers are being attracted by perceptions that, being smoke-free, heated tobacco is less harmful than...

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    Country Profile

    Country Profile

    Japan: Country Profile

    Jul 2018

    The Japanese economy will weaken somewhat in 2018. Strong gains in exports and tourism provide crucial support. Activities related to the 2020 Tokyo Olympics will be another driver. However, the weakness of private consumption is a disappointment. ...

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    Strategy Briefing

    Strategy Briefing

    Information and Communications in Asia Pacific

    Jul 2018

    Asia Pacific became the largest information and communications industry in the world in 2017 with a turnover of USD2.2 trillion. The Asian industry is fuelled by rapid adoption of technologies and countries’ overall modernisation, which will further ...

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    Country Briefing

    Country Briefing

    Natural Resources: Japan

    Jul 2018

    Japan’s limited natural resources mean it has to rely largely on imports to meet the country’s food, energy and raw material demand. Nevertheless, innovation and cutting-edge technology have helped the country to achieve high energy efficiency levels...

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    Strategy Briefing

    Strategy Briefing

    Competing with Giants: The Rise of Local Competition

    Jul 2018

    Regional and local brands increasingly fuel global beauty industry growth. The top 10 emerging markets in terms of absolute value growth are projected to contribute 57% of the global absolute market gains through to 2022. Local brands in each of ...

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    Country Report

    Country Report

    Eyewear in Japan

    Jul 2018

    Eyewear in Japan continued to record growth in 2018, which was despite the maturity of the market and a population decline. The performance was supported by healthy growth of contact lenses, especially for daily disposable lenses, which are preferred...

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    Country Report

    Country Report

    Spectacles in Japan

    Jul 2018

    As the population in Japan is decreasing, the category of spectacles recorded a stagnant performance in 2018, with very few possibilities of significant growth. Despite the situation, manufacturers continued to introduce value-added spectacles that ...

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    Strategy Briefing

    Strategy Briefing

    Education in Asia Pacific

    Jul 2018

    With turnover of USD1.3 trillion, Asia Pacific is the largest and fastest-expanding education market in the world. While India and Indonesia are set to witness record CAGRs, China is to remain the regional leader in terms of absolute revenue growth. ...

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    Country Report

    Country Report

    Alcoholic Drinks Packaging in Japan

    Jul 2018

    The Japanese alcoholic drinks market stagnated in volume terms in 2017. While economic conditions improved during the year, consumers continued to prefer ienomi (drinking at home), a cocooning trend, rather than drinking at restaurants and bars. In ...

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    Country Report

    Country Report

    Bags and Luggage in Japan

    Jul 2018

    Whilst bags and luggage suffered sales declines in 2016 following the Chinese government’s implementation of a new tax policy affecting products bought overseas to be brought back to China, the category recovered quickly due to the increasing number ...

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    Country Report

    Country Report

    Jewellery in Japan

    Jul 2018

    As the Japanese population decreases and the category approaches maturity, jewellery in Japan struggles to grow volume sales, especially sales of costume jewellery. However, as Japan’s economy is improving and the overall consumer confidence level is...

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    Country Report

    Country Report

    Personal Accessories in Japan

    Jul 2018

    After showing a sharp decline 2016, personal accessories in Japan showed positive current value growth in 2017 and 2018, supported by the optimistic economy with consumer expenditure increasing and also from continued purchasing from inbound ...

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    Country Report

    Country Report

    Watches in Japan

    Jul 2018

    Overall watch sales remained flat in 2018. Even as the decreasing population and category maturity continue to be factors accounting for the stagnant sales, competition with wearable electronics such as activity watches and smart wearables such as ...

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    Country Report

    Country Report

    Writing Instruments in Japan

    Jul 2018

    In the review period, writing instruments became a form of self-expression, with consumers choosing products that fit their personality. This trend has been more frequently seen in work environments, where people would prefer purchasing and using ...

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