Japan

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Experiential Luxury in Japan

Feb 2022

In 2021, COVID-19 continued to impact Japan. In areas in which the number of COVID-19 cases was high, such Tokyo and Osaka, states of emergency were declared by the government for most of the year, and August 2021 recorded the highest number of…

USD 1,195
Country Report

Department Stores in Japan

Feb 2022

In 2021, the number COVID-19 cases continued to surge, especially mid-year, recording the highest number of cases in August. Consumers continued to be secluded at home for most of the year, refraining from unnecessary outings. Furthermore, travel…

USD 1,195
Country Report

Jeans in Japan

Jan 2022

Jeans had already been struggling to achieve growth over the decade preceding the COVID-19 crisis, but was hit even harder in the first year of the pandemic, in 2020, seeing double-digit retail volume and current value declines due to the temporary…

USD 1,195
Country Report

Hosiery in Japan

Jan 2022

In 2020, the COVID-19 pandemic hit hosiery extremely hard, as the occasions to wear such products declined dramatically. Working from home negatively impacted sales of sheer hosiery in particular, which is most often purchased by office workers. In…

USD 1,195
Country Report

Toilet Care in Japan

Mar 2022

Home seclusion was a trend both in 2020 and 2021. In 2020, people were forced to stay home due to COVID-19, especially in April and May, when the state of emergency, a soft lockdown with few legitimate punishments, was declared by the Japanese…

USD 1,195
Country Report

Home Insecticides in Japan

Mar 2022

Home insecticides in Japan saw double-digit growth in 2020 in both volume and current value terms. In 2021, there was a small reverse movement, with sales turning to decline. Although the performance was negative in 2021, sales did not go back to…

USD 1,195
Country Report

Consumer Foodservice in Japan

Mar 2022

Consumer foodservice in Japan showed mixed results in 2021, as formats such as bars/pubs struggled due to the continuing impact of COVID-19, whereas limited-service restaurants, and especially burger and chicken limited-service restaurants, thrived…

USD 2,450
Country Report

Luxury Jewellery in Japan

Feb 2022

In 2020, luxury jewellery suffered a steep contraction in retail value sales due to the significant impact of store closures during the state of emergency in April and May. Long-term border closures also led to plummeting sales as the performance of…

USD 1,195
Country Report

Fresh Food in Japan

Jan 2022

Fresh food rebounded to growth in Japan in total volume terms in 2021, after seeing a significant decline in 2020. In 2020, fresh food experienced a strong decline amidst COVID-19, as foodservice and institutional sales largely collapsed at the…

USD 2,450
Country Report

Eggs in Japan

Jan 2022

After seeing a notable decline in 2020, total volume sales of eggs in Japan saw a continued fall in 2021, although at a much slower rate. In 2020, COVID-19 led to a significant decline as foodservice and institutional sales largely came to a halt at…

USD 1,195
Country Report

Retail Tissue in Japan

Apr 2022

Facial tissues, comprising boxed facial tissues and pocket handkerchiefs, witnessed a significant drop in demand in 2020, due to home seclusion as a result of the pandemic. Usage of facial tissues was therefore limited, as the population was less…

USD 1,195
Country Report

Air Care in Japan

Mar 2022

Gel air fresheners saw significant double-digit current value growth in 2020. The spike was caused by COVID-19, and mainly by a single product, Cleverin. Cleverin is a brand from Taiko Pharmaceutical. It has several types of product, but the main one…

USD 1,195
Country Report

Luxury Foodservice in Japan

Feb 2022

In 2021, the impacts of COVID-19 continued, with many consumers continuing to avoid unnecessary outings and remaining secluded at home for much of the time. Mainstream consumer foodservice foodservice players showed dynamic growth in the review…

USD 1,195
Country Report

Microwaves in Japan

Feb 2022

There was a time when functions meant value in appliances. Microwaves were first released around 1960 in Japan, beginning with business use and expanding to consumer use. At the time these were considered super premium products and were not…

USD 1,195
Country Report

Vending in Japan

Feb 2022

While vending retail value sales declined in 2021, vending machines gained attention in Japan in the review period, especially during COVID-19. Vending machines were considered a type of unmanned store, where consumers were able to purchase products…

USD 1,195
Country Report

Womenswear in Japan

Jan 2022

With the continued impact of COVID-19, social contact remained suppressed in 2021, with consumers continuing to work and study from home and limit socialising. This continued to limit sales of womenswear in 2021, as opportunities to wear new clothes…

USD 1,195
Country Report

Homewares in Japan

May 2022

In 2020, the story of COVID-19 in Japan began with a cruise ship, Diamond Princess, which sailed from Yokohama to Hong Kong, and planned to sail back to Yokohama, calling at several cities on the journey. One of the passengers who got off at Hong…

USD 1,195
Country Report

Home Improvement in Japan

May 2022

In 2020, as people stayed at home due to COVID-19, and spent much longer inside the house compared with pre-pandemic, the home increased its presence in people’s lives. Changes that occurred with home seclusion included changes in lifestyle. Students…

USD 1,195
Country Report

Sanitary Protection in Japan

Apr 2022

There was evidence of some panic buying relating to tissue and hygiene products during the initial stages of the COVID-19 pandemic in 2020 due to false reports circulating in Japan that pulp-based products would quickly go out of stock. This,…

USD 1,195
Country Report

Refrigeration Appliances in Japan

Feb 2022

A long and never-ending topic in fridge-freezers is where to place the freezer unit and the fridge unit, which is usually called the “vegetable unit”, in Japan. Some brands think putting the freezer unit at the bottom is the best, because freezers…

USD 1,195
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More