Japan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Japan StatisticsConsumer Lifestyles in JapanJapan Country BriefingsFuture Demographics: Japan in 2030

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    Consumer Lifestyles in Japan

    Jan 2019

    The rapidly ageing population is altering the consumer profile and boosting demand for age-specific products and services. Most consumers have adopted moderate spending habits in the midst of a sluggish economy, low wage growth and the anticipated ...

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    Strategy Briefing

    Strategy Briefing

    Consumer Types: Japan

    Dec 2018

    While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. Euromonitor International’s Survey team has looked beyond standard demographics to create ...

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    Country Profile

    Country Profile

    Australasia: Regional Profile

    Dec 2018

    Real GDP growth in New Zealand and Australia will be healthy in 2018. Unemployment fell in both New Zealand and Australia in 2017 and it will decrease again in 2018. Much of the region's past growth was due to China's voracious demand for ...

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    Strategy Briefing

    Strategy Briefing

    Manufacturing Industries Most Ready to Expand B2B E-Commerce

    Dec 2018

    Although the growth of B2B e-commerce is expected to accelerate over the coming years, not all industries are equally suitable and prepared for embracing digital selling. The manufacturers most ready to launch their digital selling activities include...

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    Country Profile

    Country Profile

    Asia Pacific: Regional Profile

    Dec 2018

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2017. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Strategy Briefing

    Strategy Briefing

    Economies in 2019

    Dec 2018

    Euromonitor International predicts that the global economy will slow in 2019 with annual growth of 3.6% in real terms. We offer key insights from economy, finance and trade; cities; business dynamics; industrial; and natural resources perspectives. ...

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    Strategy Briefing

    Strategy Briefing

    Metal Products in Asia Pacific

    Dec 2018

    Asia Pacific remains the world’s largest metal producer, led by booming Chinese industry. Growing global demand for and prices of iron, steel, precious and non-ferrous metals plays a significant role in the region’s industrial growth. China, Japan, ...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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    Country Report

    Country Report

    Packaged Food in Japan

    Dec 2018

    Packaged food continues to see sluggish value growth in 2018 due to prevailing demographic trends with an ageing consumer base and a population that continues to shrink. As a result, manufacturers are becoming increasingly focused on adding value to ...

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    Country Report

    Country Report

    Baked Goods in Japan

    Nov 2018

    Baked goods in Japan is expected to register slightly negative retail volume growth over the forecast period due to a negative impact of price hikes as well as less consumption of bread by young people. In 2018, major industry players Yamazaki ...

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    Country Report

    Country Report

    Breakfast Cereals in Japan

    Nov 2018

    As expected, breakfast cereals in Japan reversed its negative volume and value growth in 2018, supported by manufacturers’ strategic focus on digestive health. In 2017, breakfast cereals in Japan recorded a sharp decline for the first time since ...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in Japan

    Nov 2018

    Processed fruit and vegetables is likely to see positive growth at constant 2018 prices the forecast period, supported by strong growth of frozen processed vegetables. Over the review period, whilst shelf stable vegetables continued to record ...

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    Country Report

    Country Report

    Processed Meat and Seafood in Japan

    Nov 2018

    Japan, one of the world’s largest consumers of seafood, has been lagging behind Europe and the US in awareness of seafood sustainability, but changes have been gradually taking place in advance of the Tokyo 2020 Olympic and Paralympic Games. A ...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in Japan

    Nov 2018

    Instant noodles in Japan is expected to grow slowly over the forecast period despite having reached a fair degree of maturity, as a country of origin with one of the highest per capita consumption records in the world, resulting in limited potential ...

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    Country Report

    Country Report

    Charge Cards in Japan

    Nov 2018

    Charge cards had not established a presence in the Japanese market by the end of the review period. The potential development of the category is impeded by the fact that consumers perceive credit cards to offer greater convenience and flexibility. ...

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    Country Report

    Country Report

    Credit Cards in Japan

    Nov 2018

    Credit cards recorded healthy growth over the review period and is expected to maintain its expansion during the forecast period. Credit cards, which are widely used as a method of payment for public payments, medical expenses, education and utility ...

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    Country Report

    Country Report

    Debit Cards in Japan

    Nov 2018

    There are two types of debit card in Japan: J-Debit, which is offered on most ATM cards issued by banks, and network-branded debit cards, operated mainly by Visa Inc and JCB Co Ltd (usually referred to as “Brand Debit” in Japan). Although strongly ...

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    Country Report

    Country Report

    Financial Cards and Payments in Japan

    Nov 2018

    While cash remains the largest and most common payment method in Japan, consumers are becoming increasingly positive about switching from cash to cards. As a result, card transactions witnessed a significant increase in value over the review period, ...

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    Country Report

    Country Report

    Pre-Paid Cards in Japan

    Nov 2018

    Pre-paid cards is expected to perform well over the forecast period. While credit cards are expanding on the back of their use for e-commerce purchases and relatively large transactions, pre-paid cards are used largely for small-scale, everyday ...

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    Country Report

    Country Report

    Store Cards in Japan

    Nov 2018

    Store cards, usually called Gaisho cards in Japan, are showing significant decline in both number of cards and transaction value. The major issuers, mainly department stores, are no longer issuing new cards, preferring to encourage consumers to shift...

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