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Japan

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Skin Care in Japan

May 2023

Skin care in Japan experienced a tailwind in terms of domestic demand in 2022 due to greater opportunities to spend time outside of the home, including more of a focus on appearance and the wearing of cosmetics, which supported increasing sales of…

USD 1,195
Country Report

Deodorants in Japan

May 2023

The average temperature from June to August 2022 was the second highest recorded since statistics began in Japan in 1898, and the severe hot weather contributed to positive demand for deodorants. Other factors driving sales following several years of…

USD 1,195
Country Report

Dog Food in Japan

Apr 2023

Dog food in Japan is set to continue to decline in retail volume terms in 2023, due to the continuous fall in the dog population. An ageing population and an increasing number of dual-income and single-person households, coupled with cramped housing…

USD 1,195
Country Report

Cat Food in Japan

Apr 2023

Cat food in Japan is expected to continue to see a positive performance in retail current value terms in 2023, mainly due to unit price increases, led by inflation and ongoing premiumisation. In 2022, most manufacturers increased their prices by…

USD 1,195
Country Report

Polishes in Japan

Jan 2023

Floor polish is not a standard product for many of the younger generation. It might have been used by the older generations, but this custom has not continued strongly. It is very time-consuming and tiring to use on a regular basis. Another reason…

USD 1,195
Country Report

Dishwashing in Japan

Jan 2023

Dishwashing was one of the large home care categories that grew well in current value terms in 2020. Increased time spent at home during the pandemic led to greater frequency of consumption of food and drinks at home, which led to increased frequency…

USD 1,195
Country Report

Bleach in Japan

Jan 2023

Like other home care categories, after seeing exceptional growth in 2020, driven by COVID-19, bleach also saw a drop in its current value sales in 2021, which continued in 2022. In spring 2020, some consumers were very concerned about the pandemic…

USD 1,195
Country Report

Menswear in Japan

Jan 2023

The impact of COVID-19 continued into 2022, as states of emergency and quasi-states of emergency announced to prevent the spread of COVID-19 continued in major cities such as Tokyo and Osaka until the end of March 2022. However, with the easing of…

USD 1,195
Country Report

Dishwashers in Japan

Jan 2023

Despite the expectation of marginal retail volume decline in 2022, after an exceptional year of growth in 2021, a dishwasher is still amongst the top three “must-haves” for households with busy lifestyles, typically those with children and both…

USD 1,195
Country Report

Apparel Accessories in Japan

Jan 2023

Apparel accessories experienced a strong current value decline in 2022, mainly due to an unstoppable decline in demand for fashion masks (included under other apparel accessories). Nevertheless, business items such as ties and belts recovered…

USD 1,195
Country Report

Travel in Japan

Sep 2023

Japan finally eased its various regulations around COVID-19 in 2023. This has had a significant impact on the travel industry in 2023, not only in terms of deregulation, but also in terms of changes in consumers’ perception of and behaviour towards…

USD 2,450
Country Report

Airlines in Japan

Sep 2023

Airlines is regaining momentum along with deregulation related to COVID-19, and the return of inbound tourism. However, the supply side has not kept pace with this recovery. The process of restoring the business structure is taking time, after many…

USD 1,195
Country Report

Tobacco in Japan

Jun 2023

In 2022, the Japanese tobacco industry continued the trend of cigarettes recording a retail volume decline and heated tobacco products recording volume growth. While the tax on heated tobacco was increased in October 2022, heated tobacco maintained…

USD 2,450
Country Report

Sun Care in Japan

May 2023

The average temperature in Japan from June-August 2022 was the second highest recorded since statistics began in 1898, and the severe hot weather contributed to improving demand for sun care during the year. Other factors that also led to a rebound…

USD 1,195
Country Report

Pet Care in Japan

Apr 2023

Pet care in Japan is set to grow in retail current value terms in 2023, largely driven by unit price increases, led by both inflationary pressure and the ongoing premiumisation trend. Many of the ingredients used in pet food, such as chicken and…

USD 2,450
Country Report

Supermarkets in Japan

Mar 2023

Since the pandemic emerged in Japan, sales through supermarkets spiked due to consumers spending greater time at home, including the adoption of remote working. While there was a stronger return to the workplace in 2022, hybrid working models became…

USD 1,195
Country Report

Retail in Japan

Mar 2023

The retail industry in Japan performed well in 2022, with current value sales already fully recovering to pre-pandemic levels the previous year. However, this differed across the channels, with overall value sales through retail offline remaining…

USD 2,450
Country Report

Hypermarkets in Japan

Mar 2023

Despite prolonged time spent at home in Japan during the pandemic, value sales through hypermarkets declined compared to a positive performance by supermarkets in 2020. This decline continued in 2021 and 2022, as many local consumers generally favour…

USD 1,195
Country Report

Vacuum Cleaners in Japan

Jan 2023

For more than a decade, stick vacuum cleaners saw continuous growth by taking sales from cylinder vacuum cleaners, since Dyson made it clear that cordless stick types could work as well, as or even better, than cylinder types in terms of usability.…

USD 1,195
Country Report

Consumer Appliances in Japan

Jan 2023

In 2022, Japan has begun to see less impact from the COVID-19 pandemic. It might have been a slower and weaker recovery compared with most of the world, but the situation improved from 2021. 2020 was a year of panic and heavy home seclusion. The…

USD 2,750
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