Japan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Japan StatisticsConsumer Lifestyles in JapanJapan Country BriefingsFuture Demographics: Japan in 2030

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    Car Rental (Destination) in Japan

    Sep 2018

    Japanese consumers are displaying a trend away from owning cars, driven by the significant costs attached to owning a vehicle. The status previously associated with car ownership is being undermined as younger consumers, in particular, direct their ...

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    Country Briefing

    Country Briefing

    Income and Expenditure: Japan

    Sep 2018

    The Japanese consumer market has been negatively affected by subdued economic performance and a shrinking population over the past few years. Increasing taxes, a shrinking middle class, and rising income inequality will hamper consumer income and ...

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    Country Report

    Country Report

    Airlines in Japan

    Sep 2018

    Scheduled airlines and low cost carriers (LCC) saw growth driven by a recovering economy and rising numbers of tourists during the review period. In terms of domestic flights, scheduled airlines and LCC’s different target consumers have so far ...

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    Country Report

    Country Report

    Lodging in Japan

    Sep 2018

    Rising inbound tourism is driving the expansion of lodging in Japan, despite a dramatic decline in short-term rentals in 2018 as a result of new legislation. Moreover, the prospect of the Tokyo Olympic Games in 2020 and increasing efforts to ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Japan

    Sep 2018

    While offline channels continue to account for the majority of intermediaries’ sales, the rise of online travel is reshaping the competitive environment for Japanese travel agencies. Travellers can now turn to a wide range of global online travel ...

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    Country Report

    Country Report

    Travel in Japan

    Sep 2018

    While a low birth rate and ageing society are exerting a negative impact on the travel industry, Japan saw positive growth at the end of the review period. Rising sales were driven in part by the strong promotional activities of national and local ...

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    Country Report

    Country Report

    Tourism Flows in Japan

    Sep 2018

    Inbound tourism showed strong growth in Japan in both number of trips and total value sales during the review period, with neighbouring countries from the APAC region, including South Korea, China and Taiwan, remaining the main sources. The ...

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    Country Profile

    Country Profile

    Australasia: Regional Profile

    Sep 2018

    Real GDP growth in New Zealand and Australia will be healthy in 2018. Unemployment fell in both New Zealand and Australia in 2017 and it will decrease again in 2018. Much of the region's past growth was due to China's voracious demand for ...

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    Country Profile

    Country Profile

    Asia Pacific: Regional Profile

    Sep 2018

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2017. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Report

    Country Report

    In-Car Entertainment in Japan

    Aug 2018

    Larger screen size is a trend within in-car navigation and in-dash media players. This differentiates these products from smartphones, which are replacing in-car navigation devices. Some new products even have the feature of popping-up from the ...

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    Country Report

    Country Report

    Computers and Peripherals in Japan

    Aug 2018

    There were three associations for e-sports in Japan, but they integrated into one association in February 2018, The Japan E-sports Union. E-sports will be introduced as part of the National Sports Festival of Japan, known as kokutai. Both these facts...

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    Country Report

    Country Report

    Home Audio and Cinema in Japan

    Aug 2018

    Sales of wireless speakers are growing rapidly, suppressing sales in home audio and cinema. The performances of digital media player docks, hi-fi systems and speakers were all pushed down by wireless speakers in 2018. People do still listen to music,...

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    Country Report

    Country Report

    Home Video in Japan

    Aug 2018

    Televisions is set to see continuous growth towards 2020. There are two main reasons for this. One is the Tokyo Olympic Games, to be held in 2020. Consumers will want to replace their televisions to ensure they have the latest technology, with big ...

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    Country Report

    Country Report

    Imaging Devices in Japan

    Aug 2018

    Compact system cameras is growing its share within digital cameras. The reason is that these cameras attract both light users and intensive users. Light users like the fact that they are slightly better than SLR cameras in terms of size (smaller), ...

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    Country Report

    Country Report

    Mobile Phones in Japan

    Aug 2018

    In Japan, mobile phones will face difficulty achieving volume growth over the forecast period. The penetration of smartphones has exceeded 100% per household, and is increasing further, and almost one in three households has only one person. With ...

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    Country Report

    Country Report

    Consumer Electronics in Japan

    Aug 2018

    Consumer electronics in Japan saw a moderate retail volume decline in 2018. Several distinct trends were seen in the market. The first was premiumisation, which was seen mainly in laptops and digital cameras. Second was the milestone of 2020; for ...

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    Country Report

    Country Report

    Portable Players in Japan

    Aug 2018

    Wireless speakers maintained its strong growth momentum in 2018, negatively impacting other categories, such as speakers and hi-fi systems. There are many brands of wireless speakers available, such as Sony, Bose, JBL, Anker, Onkyo and Panasonic. ...

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    Country Report

    Country Report

    Wearable Electronics in Japan

    Aug 2018

    When wearable electronics were launched in Japan in 2014, it was said that they would set a new trend in consumer electronics. The reality has been somewhat different from the expectation. Consumers seem to be continually searching for reasons to ...

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    Strategy Briefing

    Strategy Briefing

    Global Economic Forecasts: Q3 2018

    Aug 2018

    Global growth is forecast to reach 3.8% over 2018-2019, but the outlook has turned patchy. Among the advanced economies, the US is projected to see a stronger than expected growth, while the Eurozone, Japan and the UK have experienced some bumps in ...

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    Country Report

    Country Report

    Packaging Industry in Japan

    Aug 2018

    With an ageing population, manufacturers in Japan continue to look to produce packaging which meets the needs and demands of older consumers. For example, packaging which can be more easily opened, which is lighter, and which comes in smaller ...

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