Japan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Japan StatisticsConsumer Lifestyles in JapanJapan Country BriefingsFuture Demographics: Japan in 2030

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    Asia Pacific: Regional Profile

    Dec 2018

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2017. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

    US$150
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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

    US$570
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    Country Report

    Country Report

    Packaged Food in Japan

    Dec 2018

    Packaged food continues to see sluggish value growth in 2018 due to prevailing demographic trends with an ageing consumer base and a population that continues to shrink. As a result, manufacturers are becoming increasingly focused on adding value to ...

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    Country Report

    Country Report

    Baked Goods in Japan

    Nov 2018

    Baked goods in Japan is expected to register slightly negative retail volume growth over the forecast period due to a negative impact of price hikes as well as less consumption of bread by young people. In 2018, major industry players Yamazaki ...

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    Country Report

    Country Report

    Breakfast Cereals in Japan

    Nov 2018

    As expected, breakfast cereals in Japan reversed its negative volume and value growth in 2018, supported by manufacturers’ strategic focus on digestive health. In 2017, breakfast cereals in Japan recorded a sharp decline for the first time since ...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in Japan

    Nov 2018

    Processed fruit and vegetables is likely to see positive growth at constant 2018 prices the forecast period, supported by strong growth of frozen processed vegetables. Over the review period, whilst shelf stable vegetables continued to record ...

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    Country Report

    Country Report

    Processed Meat and Seafood in Japan

    Nov 2018

    Japan, one of the world’s largest consumers of seafood, has been lagging behind Europe and the US in awareness of seafood sustainability, but changes have been gradually taking place in advance of the Tokyo 2020 Olympic and Paralympic Games. A ...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in Japan

    Nov 2018

    Instant noodles in Japan is expected to grow slowly over the forecast period despite having reached a fair degree of maturity, as a country of origin with one of the highest per capita consumption records in the world, resulting in limited potential ...

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    Country Report

    Country Report

    Charge Cards in Japan

    Nov 2018

    Charge cards had not established a presence in the Japanese market by the end of the review period. The potential development of the category is impeded by the fact that consumers perceive credit cards to offer greater convenience and flexibility. ...

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    Country Report

    Country Report

    Credit Cards in Japan

    Nov 2018

    Credit cards recorded healthy growth over the review period and is expected to maintain its expansion during the forecast period. Credit cards, which are widely used as a method of payment for public payments, medical expenses, education and utility ...

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    Country Report

    Country Report

    Debit Cards in Japan

    Nov 2018

    There are two types of debit card in Japan: J-Debit, which is offered on most ATM cards issued by banks, and network-branded debit cards, operated mainly by Visa Inc and JCB Co Ltd (usually referred to as “Brand Debit” in Japan). Although strongly ...

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    Country Report

    Country Report

    Financial Cards and Payments in Japan

    Nov 2018

    While cash remains the largest and most common payment method in Japan, consumers are becoming increasingly positive about switching from cash to cards. As a result, card transactions witnessed a significant increase in value over the review period, ...

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    Country Report

    Country Report

    Pre-Paid Cards in Japan

    Nov 2018

    Pre-paid cards is expected to perform well over the forecast period. While credit cards are expanding on the back of their use for e-commerce purchases and relatively large transactions, pre-paid cards are used largely for small-scale, everyday ...

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    Country Report

    Country Report

    Store Cards in Japan

    Nov 2018

    Store cards, usually called Gaisho cards in Japan, are showing significant decline in both number of cards and transaction value. The major issuers, mainly department stores, are no longer issuing new cards, preferring to encourage consumers to shift...

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    Strategy Briefing

    Strategy Briefing

    Global Economic Forecasts: Q4 2018

    Nov 2018

    Growth momentum in many of the world’s economies might have peaked in 2018 and global expansion is projected to start cooling down gradually. Global real GDP growth is forecast at 3.8% in 2018 (a pace similar to 2017), declining to 3.5% in 2019-2020....

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    Country Report

    Country Report

    Edible Oils in Japan

    Nov 2018

    In other edible oil one notable and growing consumer trend was for premium edible oils such as coconut oil to be consumed direct from a spoon instead of being used solely in cooking, with the oil being taken almost like a dietary supplement. ...

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    Country Report

    Country Report

    Ready Meals in Japan

    Nov 2018

    Frozen ready meals performed well in 2018, benefiting from greater exposure in the country’s major retailers, including Japan’s largest convenience store chain, 7-Eleven Japan. Although frozen food has long been perceived as being less flavoursome ...

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    Country Report

    Country Report

    Sauces, Dressings and Condiments in Japan

    Nov 2018

    Sauces, dressings and condiments recorded a marginal decline in retail value sales in 2018. The negative performance is due to the declining population in Japan, as well as lifestyle changes among Japanese consumers, which would suggest that further ...

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    Country Report

    Country Report

    Soup in Japan

    Nov 2018

    Soup in cups, to which consumers simply add hot water, has increased in popularity, supported by its use by consumers at their workplaces. While this type of soup carries higher unit prices, consumers enjoy its convenience. Packaged soup has also ...

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    Country Report

    Country Report

    Sweet Spreads in Japan

    Nov 2018

    In 2018 the impressive boom in honey came to a swift end, with sales expected to contract further over the forecast period. This is a turnaround from the review period when the health benefits of honey were highlighted by a number of television ...

    US$990
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