Japan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Japan StatisticsConsumer Lifestyles in JapanJapan Country BriefingsFuture Demographics: Japan in 2030

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    Packaged Food in Japan

    Nov 2019

    The contraction of the Japanese population due to declining birth rates is exerting a negative impact on potential volume growth, encouraging packaged food manufacturers to focus on the development of higher-value products, particularly in mature ...

    US$7,150
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    Country Report

    Country Report

    Sweet Spreads in Japan

    Nov 2019

    While the boom in premium honey, such as manuka honey and raw honey, calmed down towards the end of the review period, the increased popularity of premium honey established a strong consumer base for further development. Moreover, honey continued to ...

    US$990
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    Country Report

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    Edible Oils in Japan

    Nov 2019

    The rise in consumer interest in health and nutrition is having a marked positive impact on the performance of some edible oils, supported by prominent media attention on the benefits of oils such as olive oil and flaxseed oil. Olive oil is ...

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    Country Report

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    Ready Meals in Japan

    Nov 2019

    The busy lifestyles of modern Japanese consumers, made more hectic by developments such as increasing numbers of women entering the paid workforce and an increase in single-person and dual-income households, is driving increasing demand for ready ...

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    Country Report

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    Sauces, Dressings and Condiments in Japan

    Nov 2019

    The increasingly hectic character of modern consumer lifestyles leaves little time for preparing and cooking food at home, undermining demand for sauces, dressings and condiments. Instead, growing numbers of consumers are turning to convenient meal ...

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    Country Report

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    Soup in Japan

    Nov 2019

    The busy lifestyles of Japanese consumers, made more hectic by the growing numbers of women entering paid employment and the increase in dual-income and single-person households, is driving demand for convenient packaged food products, such as ...

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    Country Report

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    Baked Goods in Japan

    Nov 2019

    Baked goods returned to growth in both current value and volume terms in 2019, having experienced decline in the previous year due to record high temperatures and rising prices. Consumers tend not to eat much during very hot weather, and especially ...

    US$990
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    Country Report

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    Processed Meat and Seafood in Japan

    Nov 2019

    While Japan remains one of the world’s largest consumers of seafood, processed seafood has long been in decline in the market. This results primarily from changes in lifestyle, rather than from a shift in consumer taste or preference. The increasing ...

    US$990
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    Country Report

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    Rice, Pasta and Noodles in Japan

    Nov 2019

    Rice saw continued volume decline in 2019, as it was negatively impacted by ongoing social and demographic developments. The increasingly busy character of Japanese consumers’ lifestyles as a result of factors such as more women entering the paid ...

    US$990
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    Country Report

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    Breakfast Cereals in Japan

    Nov 2019

    Breakfast cereals returned to growth in both current value and volume terms in 2019, having experienced two consecutive years of decline. Muesli and granola, which had experienced dynamic growth in the early part of the review period supported by ...

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    Country Report

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    Processed Fruit and Vegetables in Japan

    Nov 2019

    Shelf stable fruit and vegetables stagnated in both current value and volume terms in 2019, as the category’s potential for development was constrained by a poor supply of domestic fruit and vegetables. In addition, while fruit and vegetables broadly...

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    Country Report

    Country Report

    Charge Cards in Japan

    Nov 2019

    Charge cards had not established a presence in the Japanese market by the end of the review period. The potential development of the category is impeded by the fact that consumers perceive credit cards to offer greater convenience and flexibility. ...

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    Country Report

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    Credit Cards in Japan

    Nov 2019

    While Japan remains a strongly cash-focused society, credit cards are the most popular financial cards in the country in terms of transaction value because of their appealing loyalty programmes, which include cash-back and points systems, and ...

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    Country Report

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    Debit Cards in Japan

    Nov 2019

    Japanese consumers retain a significant preference for cash supported by confidence that they are unlikely to be robbed in what they consider to be a safe society and concerns about information security associated with the use of financial cards and ...

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    Country Report

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    Financial Cards and Payments in Japan

    Nov 2019

    The Japanese financial cards and payment landscape is undergoing a potentially radical transformation, supported by government efforts to promote a cashless society. Cash remained the dominant method of payment in Japan in 2019, but the expansion of ...

    US$2,100
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    Country Report

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    Pre-Paid Cards in Japan

    Nov 2019

    Pre-paid cards remain popular amongst Japanese consumers, having achieved high levels of awareness through strong promotional activity and wide-ranging acceptance. Consumers appreciate the convenience and sense of security provided by pre-paid cards....

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    Country Report

    Country Report

    Store Cards in Japan

    Nov 2019

    Store cards, usually called Gaisho cards in Japan, is showing significant decline in both number of cards and transaction value. The major issuers, mainly department stores, are no longer issuing new cards, preferring to encourage consumers to shift ...

    US$990
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    Country Report

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    Consumer Credit in Japan

    Oct 2019

    Card lending is set to be the fastest-growing area of consumer lending in terms of both outstanding balance and gross lending over the forecast period. Japan remains a cash-heavy society in which debt has historically been considered shameful. ...

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    Country Report

    Country Report

    Consumer Lending in Japan

    Oct 2019

    The development of consumer lending in Japan continues to be constrained by the traditionally negative image of debt in the country and the fact that it remains a cash-heavy society. However, Japan is also a society undergoing significant ...

    US$990
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    Country Profile

    Country Profile

    Asia Pacific: Regional Profile

    Oct 2019

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2018. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

    US$150
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