Japan

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Rtds in Japan

Jun 2022

In 2021, RTDs reached its highest volume sales ever. The COVID-19 crisis continued to increase demand for RTDs, which are mainly consumed at home. RTDs helped to limit the decline in overall alcoholic drinks. The number of people drinking at home…

USD 1,195
Country Report

Cigarettes in Japan

Jun 2022

In 2021, cigarettes continued to record a sharp decline in volume sales, following the final stage of tax increases. In December 2017, the government announced a reform of the tobacco tax scheme from 2018 to 2022, to increase the taxes on cigarettes…

USD 1,195
Country Report

Cider/Perry in Japan

Jun 2022

Cider/perry witnessed decline in 2021, after seeing dynamic growth in 2020, yet sales remained higher than in 2019 in total volume terms. Although it remains a niche category in Japan, it continues to expand its consumer base, especially amongst…

USD 1,195
Country Report

Spectacles in Japan

Jun 2022

In 2022, spectacles is set to see continued recovery from the poor performance in 2020 due to COVID-19, with the number of cases decreasing and various restrictions relaxed. This means physical stores are now able to operate fully without having to…

USD 990
Country Report

Depilatories in Japan

May 2022

In 2020, the spread of COVID-19 caused a sharp decline in commuting, leisure and travel opportunities, which led to less use of depilatories. Sales returned to growth in 2021, due in part to consumers gradually getting out of their homes as…

USD 1,195
Country Report

Toilet Care in Japan

Mar 2022

Home seclusion was a trend both in 2020 and 2021. In 2020, people were forced to stay home due to COVID-19, especially in April and May, when the state of emergency, a soft lockdown with few legitimate punishments, was declared by the Japanese…

USD 1,195
Country Report

Home Insecticides in Japan

Mar 2022

Home insecticides in Japan saw double-digit growth in 2020 in both volume and current value terms. In 2021, there was a small reverse movement, with sales turning to decline. Although the performance was negative in 2021, sales did not go back to…

USD 1,195
Country Report

Consumer Foodservice in Japan

Mar 2022

Consumer foodservice in Japan showed mixed results in 2021, as formats such as bars/pubs struggled due to the continuing impact of COVID-19, whereas limited-service restaurants, and especially burger and chicken limited-service restaurants, thrived…

USD 2,450
Country Report

Luxury Jewellery in Japan

Feb 2022

In 2020, luxury jewellery suffered a steep contraction in retail value sales due to the significant impact of store closures during the state of emergency in April and May. Long-term border closures also led to plummeting sales as the performance of…

USD 1,195
Country Report

Fresh Food in Japan

Jan 2022

Fresh food rebounded to growth in Japan in total volume terms in 2021, after seeing a significant decline in 2020. In 2020, fresh food experienced a strong decline amidst COVID-19, as foodservice and institutional sales largely collapsed at the…

USD 2,450
Country Report

Eggs in Japan

Jan 2022

After seeing a notable decline in 2020, total volume sales of eggs in Japan saw a continued fall in 2021, although at a much slower rate. In 2020, COVID-19 led to a significant decline as foodservice and institutional sales largely came to a halt at…

USD 1,195
Country Report

PEST Analysis: Japan

Jul 2022

Poor fiscal health is negatively affecting Japan’s ranking for economic freedom. Nevertheless, the country enjoys robust rule of law and corruption is not a problem. The economy is expected to continue to recover in the short term, but foreign…

USD 300
Country Report

Eyewear in Japan

Jun 2022

In 2022, following a decrease in the number of COVID-19 cases, as well as the relaxation of various restrictions, eyewear is set to continue to show recovery from its pandemic-related decline in 2020. For spectacles and contact lenses, most physical…

USD 1,210
Country Report

Retail Tissue in Japan

Apr 2022

Facial tissues, comprising boxed facial tissues and pocket handkerchiefs, witnessed a significant drop in demand in 2020, due to home seclusion as a result of the pandemic. Usage of facial tissues was therefore limited, as the population was less…

USD 1,195
Country Report

Air Care in Japan

Mar 2022

Gel air fresheners saw significant double-digit current value growth in 2020. The spike was caused by COVID-19, and mainly by a single product, Cleverin. Cleverin is a brand from Taiko Pharmaceutical. It has several types of product, but the main one…

USD 1,195
Country Report

Luxury Foodservice in Japan

Feb 2022

In 2021, the impacts of COVID-19 continued, with many consumers continuing to avoid unnecessary outings and remaining secluded at home for much of the time. Mainstream consumer foodservice foodservice players showed dynamic growth in the review…

USD 1,195
Country Report

Microwaves in Japan

Feb 2022

There was a time when functions meant value in appliances. Microwaves were first released around 1960 in Japan, beginning with business use and expanding to consumer use. At the time these were considered super premium products and were not…

USD 1,195
Country Report

Vending in Japan

Feb 2022

While vending retail value sales declined in 2021, vending machines gained attention in Japan in the review period, especially during COVID-19. Vending machines were considered a type of unmanned store, where consumers were able to purchase products…

USD 1,195
Country Report

Womenswear in Japan

Jan 2022

With the continued impact of COVID-19, social contact remained suppressed in 2021, with consumers continuing to work and study from home and limit socialising. This continued to limit sales of womenswear in 2021, as opportunities to wear new clothes…

USD 1,195
Country Report

Alcoholic Drinks in Japan

Jun 2022

In 2021, alcoholic drinks saw another year affected by the prolonged impact of COVID-19. Following a sharp increase in the number of cases of the virus from the end of 2020, the government declared a state of emergency in January 2021. To prevent the…

USD 2,450
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