Japan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Japan StatisticsConsumer Lifestyles in JapanJapan Country BriefingsFuture Demographics: Japan in 2030

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    Strategy Briefing

    Strategy Briefing

    Global Economic Forecasts: Q2 2020

    May 2020

    As of May 2020, Euromonitor International has further downgraded the baseline global real GDP growth forecast for 2020 to a range of -4.0% to -1.5. Advanced economies are expected to be the hardest hit in this recession, with their economic activity ...

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    Country Report

    Country Report

    Pet Care in Japan

    May 2020

    Changing social and demographic conditions continued to exert a strong influence on the development of pet care in Japan in 2020. The increase in the number of people living alone, the ageing population and the rise in the number of dual-income ...

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    Country Report

    Country Report

    Pet Products in Japan

    May 2020

    Pet products saw continued current value growth in 2020, driven by the rising number of in-house pets. Changing demographic and social conditions are boosting the popularity of in-house pets, with the rise in the number of people living alone, the ...

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    Country Report

    Country Report

    Dog Food in Japan

    May 2020

    Dog food continued to feel the negative impact of a decline in the dog population in 2020. The category witnessed falling sales in both volume and value terms during the year as social and demographic trends militated against dog ownership. Japan is ...

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    Country Report

    Country Report

    Cat Food in Japan

    May 2020

    With social and demographic developments favouring ownership of small, relatively independent pets because of the size of homes and the busy lifestyles of consumers, Japan’s pet population saw a continued shift from dogs to cats at the end of the ...

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    Country Report

    Country Report

    Other Pet Food in Japan

    May 2020

    Other pet food saw sales fall in both volume and value terms in 2020, as the category was negatively impacted by the poor performance of fish food, which accounts for more than one third of overall category value. While medaka, or killifish, remain a...

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    Country Briefing

    Country Briefing

    Households: Japan

    May 2020

    A contracting Japanese population is to result in declining numbers of households over 2020-2040, the dominating segment remaining ageing single-person families and childless couples. The ageing population is to limit disposable income growth in ...

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    Country Profile

    Country Profile

    Japan: Country Profile

    May 2020

    The Japanese economy will contract in 2020. Japan is struggling to contain COVID-19 and the 2020 Olympic Games have been postponed, which will have a profound impact on expected tourist arrivals. 2019’s sales tax hike will also limit consumer ...

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    Strategy Briefing

    Strategy Briefing

    The Impact of Coronavirus on the Global Economy

    May 2020

    The Coronavirus (COVID-19) pandemic is the most severe global crisis since WWII. COVID-19 restrictions have effectively stopped economies around the world, and the global economy is expected to enter a recession in 2020. However, the magnitude of the...

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    Country Profile

    Country Profile

    Asia Pacific: Regional Profile

    May 2020

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2018. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Country Report

    Country Report

    Gardening in Japan

    May 2020

    With the erosion of traditional lifestyles as a result of factors such as the accelerated pace of modern urban living, increasing numbers of women entering the paid workforce, and more people living alone, maintaining a consumer base is becoming an ...

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    Country Report

    Country Report

    Homewares in Japan

    May 2020

    The end of the review period saw a notable trend towards smaller water bottles in the Japanese market. Previously, 500 ml water bottles dominated sales. However, smaller products have resonated with evolving demand trends. Elderly women have proven ...

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    Country Report

    Country Report

    Home Improvement in Japan

    May 2020

    Power tools saw ongoing growth in 2019 and is expected to continue to see sales rise over the forecast period. Demand is rising amongst non-professionals as DIY becomes increasingly popular in the market. Japanese consumers have not traditionally ...

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    Country Report

    Country Report

    Home Furnishings in Japan

    May 2020

    While the number of products such as connected LED bulbs is increasing in Japan, the market has yet to fully embrace the concept of the smart home. Japanese consumers’ concerns about privacy and the security of digital information act as an obstacle ...

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    Country Report

    Country Report

    Home and Garden in Japan

    May 2020

    Social and demographic developments exerted a notable influence on the Japanese home and garden market in 2019. Both manufacturers and retailers had to work to try to build their consumer bases and, particularly, to generate sales amongst younger ...

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    Country Briefing

    Country Briefing

    Sustainability: Japan

    Apr 2020

    Being an innovative and advanced economy, Japan invests into expanding renewable energy capacities, improving water security and natural disaster prevalence measures in order to secure the country’s sustainable development. Nevertheless, the country ...

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    Strategy Briefing

    Strategy Briefing

    City Travel Briefing: Tokyo

    Apr 2020

    Tokyo, the capital city of Japan, and centre of business and politics, is also one of the largest gateways for international visitors. The city has been benefiting from the rapid growth in number of inbound tourists, and also continues to attract ...

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    Strategy Briefing

    Strategy Briefing

    Major Appliances in Asia Pacific

    Apr 2020

    Asia Pacific is the largest global market for major appliances in volume terms, and was the fastest growing at CAGR 3% over 2014-2019. There continues to be great potential in this region as per capita expenditure on major appliances continues to be ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Japan

    Mar 2020

    In common with sanitary protection, nappies/diapers/pants is seeing falling birth rates lead to a contraction of its consumer base. As in the sanitary protection category, manufacturers are responding to falling volumes by working to generate value ...

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    Country Report

    Country Report

    Tissue and Hygiene in Japan

    Mar 2020

    A highly developed market with falling birth rates and a median age rapidly approaching 50, Japan is seeing demographic trends exert a marked influence on the development of tissue and hygiene. Nappies/diapers/pants witnessed a dramatic decline in ...

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