Japan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

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    Coffee in Japan

    Mar 2019

    Retail sales of coffee stagnated in both volume and current value terms in 2018 after having seen significant growth earlier in the review period driven by developments such as an expanding offer in speciality coffees and Third Wave Coffee. While ...

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    Country Report

    Country Report

    Other Hot Drinks in Japan

    Mar 2019

    The popularity of cocoa-based drinks supports the overall consumption of other hot drinks in Japan. In 2018, chocolate-based flavoured powder drinks saw growth continue to slow after the cocoa revival seen in 2016. Cocoa is widely seen as healthy ...

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    Country Report

    Country Report

    Hot Drinks in Japan

    Mar 2019

    The Japanese hot drinks market faces significant challenges. The changing demographic profile of the population and ever busier consumer lifestyles are leading to the erosion of long-established traditions of consumption and increasing competition ...

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    Country Report

    Country Report

    Tea in Japan

    Mar 2019

    As modern consumer lifestyles become busier, demand is growing for products that reduce the time required for preparing drinks. This is leading to a shift from unpackaged to packaged tea formats, and particularly an increase in demand for RTD tea. ...

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    Strategy Briefing

    Strategy Briefing

    Major Appliances in Asia Pacific

    Mar 2019

    Asia Pacific is by far the largest market for major appliances globally, and will remain so. Growth is mainly generated in emerging countries such as China, India and Vietnam, while the market shows stagnation in countries such as Japan and Hong ...

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    Country Report

    Country Report

    Asian Speciality Drinks in Japan

    Mar 2019

    The rise in consumer health-awareness, underpinned by factors such as a focus on health issues in the media and on the internet and government health initiatives, is the key driver of growth in Asian speciality drinks. The category is primarily ...

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    Country Report

    Country Report

    Bottled Water in Japan

    Mar 2019

    The health and wellness trend is leading to growing consumer concerns about the impact of artificial ingredients in food and drink on human health and, therefore, a rise in demand for products that are perceived as natural. In soft drinks, bottled ...

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    Country Report

    Country Report

    Carbonates in Japan

    Mar 2019

    Cola carbonates saw a continued shift from low calorie to regular products during the review period. Regular cola carbonates volumes overtook those of low calorie cola products in 2016 and continued to account for a growing proportion of cola ...

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    Country Report

    Country Report

    Concentrates in Japan

    Mar 2019

    Concentrates manufacturers are increasingly targeting the health and wellness trend in order to stimulate sales in the category. Lactobacillus concentrates became increasingly prominent in the category towards the end of the review period. Such ...

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    Country Report

    Country Report

    Energy Drinks in Japan

    Mar 2019

    Energy drinks saw strong growth in Japan in 2018, as it continued to benefit from the expansion of its consumer base beyond middle-aged men to include younger male and female consumers. The image of the category was changed by the development of ...

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    Country Report

    Country Report

    Juice in Japan

    Mar 2019

    Reconstituted 100% juice was one of only two juice categories (along with nectars) to see positive growth in volumes in 2018. The category is seeing demand strengthened by the trend towards smoothies, particularly green smoothies, amongst urban ...

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    Country Report

    Country Report

    Soft Drinks in Japan

    Mar 2019

    Companies operating in the Japanese soft drinks market are having to adapt to an environment undergoing significant changes. As well as a shrinking and ageing consumer base, demand in soft drinks is being affected by considerable shifts in consumer ...

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    Country Report

    Country Report

    RTD Coffee in Japan

    Mar 2019

    RTD coffee saw marked declines in both volume and value terms in 2018 as it continued to suffer from consumer migration towards fresh coffee. Consumers’ taste in coffee has become more sophisticated as they have been exposed to a wide range of ...

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    Country Report

    Country Report

    RTD Tea in Japan

    Mar 2019

    RTD tea is forecast to be one of the fastest-growing areas of soft drinks over 2018-2023, with the category’s expansion being driven by its compatibility with the two key factors currently shaping consumer demand – convenience and health. Japan has a...

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    Country Report

    Country Report

    Sports Drinks in Japan

    Mar 2019

    While the growing number of Japanese people engaging in regular exercise and sporting activity would seem to present significant growth opportunities for sports drinks. However, the category saw year-on-year decline in both volume and value terms ...

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    Country Report

    Country Report

    Apparel Accessories in Japan

    Feb 2019

    Following the launch of its 2B Suits private label range of personally-sized business suits, major online apparel retailer, Zozo Inc, introduced a line of ties to fit any body type. The Japanese tie category is continuing to suffer from the trend ...

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    Country Report

    Country Report

    Childrenswear in Japan

    Feb 2019

    The birth rate in Japan showed decline over the review period, leading to a fall in the population aged 0-14. With the consumer base declining, the childrenswear market in Japan contracted in 2018. However, the decline of the childrenswear category ...

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    Country Report

    Country Report

    Footwear in Japan

    Feb 2019

    Japan’s population is ageing, both as a result of falling birth rates and increasing life expectancy. With growing numbers of “active seniors” leading healthy, active lifestyles, footwear manufacturers are seeking to address the challenge presented ...

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    Country Report

    Country Report

    Hosiery in Japan

    Feb 2019

    Market maturity and a declining population serve as serious constraints on the potential expansion of hosiery in Japan. Consequently, manufacturers are increasingly focusing on generating value through product innovation employing new technology and ...

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    Country Report

    Country Report

    Jeans in Japan

    Feb 2019

    Jeans continued to suffer in 2018 as sportswear attracted a growing proportion of demand for casual apparel. Nonetheless, there is a persistent niche market for jeans, with enthusiasts looking for and collecting rare jeans, including second-hand ...

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