Japan

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Japan. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Japan StatisticsConsumer Lifestyles in JapanJapan Country BriefingsFuture Demographics: Japan in 2030

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    Strategy Briefing

    Strategy Briefing

    Global Economic Forecasts: Q1 2021

    Mar 2021

    The global recession of 2020 was milder than expected with global real GDP in 2020 contracting by 3.6%. The global economic outlook has substantially improved since the end of 2020. Global real GDP growth in 2021 is expected to be 5.3%. The global ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Japan

    Mar 2021

    In 2020, the COVID-19 crisis triggered a major economic downturn in Japan. Aggressive fiscal stimulus, accommodative financial conditions, relatively low unemployment, and growing external demand are set to support economic recovery over the medium ...

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    Country Report

    Country Report

    Surface Care in Japan

    Mar 2021

    Surface care was the biggest beneficiary from the outbreak of COVID-19 when it came to home care. Even prior to COVID-19 most consumers in Japan displayed concern over good hygiene practices, but with the outbreak of the virus these concerns ...

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    Country Report

    Country Report

    Home Care in Japan

    Mar 2021

    The outbreak of COVID-19 in Japan had a significant impact on sales of home care products, with consumers feeling a heightened sense of concern over hygiene around the home. Not only that, but with many businesses switching to work-from-home ...

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    Country Report

    Country Report

    Toilet Care in Japan

    Mar 2021

    Due to COVID-19 consumers spent considerably more time at home during 2020 and as such used the toilets in their home more frequently. Given this increased usage the demand for toilet care naturally increased too, with this being reflected in the ...

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    Country Report

    Country Report

    Laundry Care in Japan

    Mar 2021

    Laundry detergents is the dominant area of laundry care, but while other areas witnessed stronger growth in 2020 due to COVID-19, these products saw sales stagnate. Laundry detergents is a mature category and there is little scope for generating ...

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    Country Report

    Country Report

    Dishwashing in Japan

    Mar 2021

    With consumers leading increasingly busy lifestyles, dishwashing had seen sales start to decline in the second half of the review period, with the category also suffering from maturity. However, with the outbreak of COVID-19 and the declaration of a ...

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    Country Report

    Country Report

    Air Care in Japan

    Mar 2021

    Due to COVID-19 consumers spent more time at home during 2020, with fewer opportunities to leave the home. As such, consumers focused not just on improving the cleanliness of their homes but also their ambience and smell, with consumers in Japan also...

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    Country Report

    Country Report

    Bleach in Japan

    Mar 2021

    Prior to the outbreak of COVID-19, the increasing emphasis on convenience and ease-of-use amongst time-starved consumers was having a negative impact on the development of bleach, with sales registering a significant decline in 2019. With ...

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    Country Report

    Country Report

    Home Insecticides in Japan

    Mar 2021

    Like most areas of home care, the main growth driver of home insecticides in 2020 was the home seclusion created by COVID-19. With more time spent at home consumers were more aware of and more irritated by pests and so were more willing to purchase ...

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    Country Report

    Country Report

    Polishes in Japan

    Mar 2021

    Floor polish is the largest category within polishes in terms of value sales, with many Japanese homes having floors that benefit from polishing. Nevertheless, with consumers leading increasingly busy lives many people are looking to limit their ...

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    Country Report

    Country Report

    Health and Beauty Specialist Retailers in Japan

    Feb 2021

    The outbreak of COVID-19 in Japan caused widespread concern with many consumers concerned about catching or spreading the virus. This resulted in a spike in demand for hygiene products such as face masks, hand sanitisers, soap, and retail tissue ...

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    Country Report

    Country Report

    Variety Stores in Japan

    Feb 2021

    While many retail channels struggled as a result of COVID-19, variety stores actually saw stronger growth. Like most channels, sales were initially impeded when the state of emergency was declared with many stores forced to close or reduce their ...

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    Country Report

    Country Report

    Home and Garden Specialist Retailers in Japan

    Feb 2021

    In response to the outbreak of COVID-19 the Japanese government took a range of measures including advising citizens against making unnecessary trips outside of the home. Concerned about catching or spreading COVID-19 most people stayed home, ...

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    Country Report

    Country Report

    Apparel and Footwear Specialist Retailers in Japan

    Feb 2021

    Apparel and footwear specialist retailers struggled in 2020 as COVID-19 took its toll on sales. The closure of non-essential stores during the state of emergency limited sales opportunities for part of the year, but even as stores began to reopen ...

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    Country Report

    Country Report

    Convenience Stores in Japan

    Feb 2021

    Normally when there is a natural disaster or emergency situation in Japan convenience stores benefit; however, the same was not the case in 2020 following the outbreak of COVID-19. A large factor behind this was that after the government declared a ...

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    Country Report

    Country Report

    Mobile E-Commerce in Japan

    Feb 2021

    Mobile e-commerce saw a sharp uptick in sales in April and May following the government’s declaration of a state of emergency. With non-essential stores mainly closed or operating on reduced hours, and with consumers asked to limit their movements ...

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    Country Report

    Country Report

    Supermarkets in Japan

    Feb 2021

    Supermarkets remains the largest retail format in Japan in terms of value sales, with it also remaining the dominant grocery retailers channel. Nevertheless, the channel had been under pressure towards the end of the review period, with value sales ...

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    Country Report

    Country Report

    Retailing in Japan

    Feb 2021

    COVID-19 had a mixed impact on retailing in Japan in 2020, although overall value sales declined as consumers curbed their spending in response to the crisis. Despite this, supermarkets, the largest channel in value terms, witnessed stronger growth ...

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    Country Report

    Country Report

    Vending in Japan

    Feb 2021

    Even prior to the outbreak of COVID-19 vending had been under pressure, with value sales seeing a year on year decline throughout the review period. There were several factors behind this including the growing competition from convenience stores, the...

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