How to Prepare for Economic Shifts
Lan Ha
The global economic environment has become more volatile during the last few years, with many risks clouding the outlook. Business leaders now need to focus on building resilience, improve efficiency and enhancing market foresight to prepare themselves for macroeconomic shocks and identify new growth opportunities.
Euromonitor's Approach to Consumer Insights
Lisa Holmes
Euromonitor International fields surveys and other consumer insights methods as part of our global research. These surveys allow us to contextualise the voice of the consumer alongside our global market data. Watch this video to learn more about our…
Understanding the Path to Purchase
Euromonitor International
Consumer segmentation goes far beyond age, gender and income. Here, we explain the key factors you should consider when grouping consumers to create effective and personalised buying experiences.
How to Apply Megatrends to Your Strategy
Euromonitor International
When you apply megatrends to your strategy, you’re able to innovate for your customer and their evolving demands. Ali Angus who heads up our innovation practice walks you through four steps to follow, so you can use megatrend analysis in your strategy.
Why Megatrends Matter for Business
Isabella Milne
What are megatrends? And why should you pay attention to these shifts? Find those answers in this clip. You’ll meet Issy, Kirsten and Radhika—three of our consultants who partner with businesses on strategic planning and growth tactics. They help you understand the power of megatrends and how you can use these insights to guide your innovation plans.
Luxury and Fashion: What to Expect in 2023?
Fflur Roberts
The world continues to be a challenging place in 2023. Just as we thought it was safe to re-engage after the pandemic, the global economy started to look fragile again. In this video Fflur Roberts and Marguerite LeRolland, Euromonitor’s respective Heads of Luxury Goods and Fashion, discuss what they think will be the most impactful trends in the year ahead. How is the industry adapting to new retail preferences as our new lifestyles and working habits take form? What value propositions are consumers looking for in an inflationary environment and a cost-of-living crisis where spending is being squeezed. With the growing urgency in sustainability, what new business models are we likely to see filtering through?
Tobacco Forecast Model Walkthrough
Shane MacGuill
The tobacco and nicotine market is changing rapidly and the environment in which it operates is more turbulent than ever. Euromonitor is delighted to introduce a new tool, the Tobacco Forecast Model, that can assist in plotting a course through this disruption and navigate future market evolution.
Why Should Consumers Be Loyal?
Euromonitor International
Large increases in commodity prices and the cost of living in Central and Eastern Europe are cutting into household incomes. The question of gaining consumer loyalty influences businesses more than ever before, because consumers have an abundance of information and products to choose from today. Leading CEE business executives from IKEA Retail, Mercator-S and PHH Group discuss how to keep customers coming back in Euromonitor’s webinar ‘Building Resilience During Economic Uncertainty in CEE’
Inflation Outlook: Frequently Asked Questions
Lan Ha
Global inflation is expected to peak this year and cool down gradually from 2023 on the back of economic slowdown and rapid monetary tightening. Uncertainty remains, however, and the outlook is subject to many risks. This video answers our top four most frequently asked questions on inflation.