Food Manufacturers and The E-Commerce Effect
Maria Mascaraque
The e-commerce channel has skyrocketed during 2020 and food players have adapted to the demand for online retail at different paces. In this video, Maria Mascaraque will pinpoint key opportunities, including consumer data collected to identify customers’ purchasing behaviour and strategies to win in online platforms while understanding competition between ghost kitchens and dark stores.
Top 10 Global Consumer Trends
Euromonitor International
Businesses need to evolve as quickly as consumer behaviour is changing. Be the first to put the 2022 trends into action.
Sports Trends to Watch in 2022
Justas Gedvilas
Industry experts Alan Rownan and Justas Gedvilas explore key trends ranging from mega-events to emerging sponsorship opportunities in esports, examining how they will impact the commercial landscape of sports and entertainment in 2022 and beyond.
Are You Ready for the 2022 Consumer?
Euromonitor International
Change was the only constant over the past two years. For businesses, 2022 will bring another year that challenges their ability to meet the needs of the ever-evolving consumer.
Tailoring Our Insights to Your Strategic Goals: Introducing Passport Plus
Zandi Brehmer
Passport Plus is a new service from Euromonitor International that connects you directly to our experts for tailored thought leadership and help with answering your questions through the lens of your business.
Current and Future Drivers of Asia Pacific Consumer Markets
Radhika Singal
Radhika Singal, Consultant of Euromonitor International explains 5 current and future themes that are driving consumer markets in the Asia Pacific region. Knowing these trends and the strategies businesses should invest in the post-pandemic world is important in order to stay relevant and to create future resilience.
Trends from Retail Asia Conference & Expo 2021
Euromonitor International
E-commerce is dominant in Asia Pacific and Australasia, with the region expected to account for more than 45% of global absolute value growth between 2020-2025. Emily Leung, Senior Analyst, discussed the trends in retailing and future e-commerce opportunities at Retail Asia Conference & Expo 2021.
ペットフード業界における競合他社のポジショニング追跡
Euromonitor International
世界には、ドッグフードだけで3億以上のSKUが存在します。市場規模、チャネル、ブランドシェアといったデータは分析に欠かせない重要な情報ですが、更にこれらをSKUデータと組み合わせることで、例えば犬のサイズごとにポジショニングされたドッグフード商品ごとの棚占有率やブランドシェアを推定することができます。
競合他社に対する自社ボタニカル製品のポートフォリオ評価
Euromonitor International
ユーロモニター・インターナショナルが提供するオンラインSKU追跡ツール「Via」は、SKUデータを活用することで、例えば「ボタニカル（植物由来）」といった特徴を持つ商品の品揃えと、それらが全ヘアケア商品に占める割合を把握できるだけでなく、商品特徴ごとの市場規模を推計することもできます。