Global inflation is expected to peak this year and cool down gradually from 2023 on the back of economic slowdown and rapid monetary tightening. Uncertainty remains, however, and the outlook is subject to many risks. This video answers our top four most frequently asked questions on inflation.
How do different brands renovate, innovate and disrupt? Watch to find out more about disruption occurs in business.
Join our in-country analyst, based in Nairobi Kenya, as she walks you through the typical purchasing behaviour of a middle-class consumer in Kenya. The consumer journey will introduce viewers to the informal retailing environment, by showcasing where traditional products and heritage brands are purchased and how a typical breakfast is prepared. Understand the local insights, such as why consumers stick to their daily purchasing routines and how low prices and proximity to retailers influence their spending habits and why informal retailers remain popular in major cities.
Every year, Euromonitor International identifies emerging and fast-moving global trends that are expected to gain traction in the year ahead. These trends provide insight into changing consumer values, exploring how consumer behaviour is shifting. This year, we did a spin off research, asking more than 100 analysts from Eastern Europe to cast their votes and determine what trends will be significant in the region.
Euromonitor International has launched its latest dashboard: the Soft Drinks Price Tracker. With unit price inflation still top of mind for suppliers and retailers across the global beverages industry, the Price Tracker dashboard allows subscribers to monitor product price movements, and assortment and pack size pricing strategies across categories and brands in the online channel.
At Euromonitor, we believe in helping clients answer their questions: What is driving growth? Are market conditions improving or deteriorating? How exposed are our markets and categories to economic shocks? How do we identify the markets and categories to prioritise?
In this video, Jared Conway, Head of Research of Product Development and Training, demonstrates how to use Euromonitor International's Price and Availability Tracker, which is an excellent starting point for monitoring the impact of inflation on discretionary and essential products sold online around the world.