Asia Pacific

Understand the cultural and socioeconomic influences that shape i...

Understand the cultural and socioeconomic influences that shape industry demand throughout Asia-Pacific, with local insight, market statistics and analysis ranging from strategic regional overview to in-depth coverage by country or city.

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Country Report

Video Games in Thailand

May 2023

Video games significantly outperformed traditional toys and games in 2022, continuing the trend that was established during review period. Sales boomed during pandemic years, when consumers were forced to spend more time indoors and turned to video…

USD 1,195
Country Report

Video Games in Taiwan

May 2023

Despite the economic challenges following the COVID-19 pandemic, video games in Taiwan has demonstrated moderate increases, with growth largely driven by a trend similar to that seen in traditional games and toys - increased purchases by older…

USD 1,195
Country Report

Video Games in Singapore

May 2023

Mobile gaming has been growing in popularity in Singapore in recent years, driven by the widespread adoption of smartphones, and the increasing availability of high-speed mobile networks. This trend is reflected in the increasing number of mobile…

USD 1,195
Country Report

Video Games in Malaysia

May 2023

Mobile games was a key driver in video games spending in 2022, supported by a higher penetration of smartphones in the country and smartphones being considered an essential item rather than a luxury. As most local consumers already have a smartphone…

USD 1,195
Country Report

Video Games in Japan

May 2023

The top three console games software titles sold in Japan in 2022 were Pokémon Scarlet and Violet, Splatoon 3, and Pokémon Legends: Arceus – all from Nintendo, with Pokémon a group company of Nintendo. When continuing the list of the top 10, there…

USD 1,195
Country Report

Video Games in Indonesia

May 2023

Video games in Indonesia saw more stable single-digit growth in current value terms in 2022 after the dynamism of the previous two years. Demand stabilised as Indonesia’s pandemic restrictions were lifted and people started returning to their normal…

USD 1,195
Country Report

Video Games in Hong Kong, China

May 2023

Nintendo saw a noticeable increase in sales of its video games, despite the company reducing its sales forecast from 19 million consoles to 18 million consoles sold by the end of the 2022-2023 fiscal year. This was due to the commercial success of…

USD 1,195
Country Report

Video Games in China

May 2023

Video games recorded a high single-digit current value growth rate in 2021, driven by the dynamic performance of mobile games, which accounts for the majority of retail sales in video games in China, and registered a double-digit current value growth…

USD 1,195
Country Report

Traditional Toys and Games in Thailand

May 2023

Retail sales of traditional toys and games saw a decline in constant value terms in 2022, as new generations of younger consumers preferred to seek out entertainment via digital platforms. Demand was further hampered by a continued decline in the…

USD 1,195
Country Report

Traditional Toys and Games in Taiwan

May 2023

In 2022, traditional toys and games in Taiwan saw strong but slowed growth compared to 2021 in current value terms. This slowdown can be largely ascribed to economic conditions marked by austerity and inflation concerns. A drop in consumer purchasing…

USD 1,195
Country Report

Traditional Toys and Games in Singapore

May 2023

Consumers in Singapore are increasingly using e-commerce to purchase traditional toys and games, as the convenience and accessibility of shopping online make it an attractive option for many people. E-commerce also offers a wider range of products…

USD 1,195
Country Report

Traditional Toys and Games in Malaysia

May 2023

IP was a key driver of growth in the action figures, dolls and accessories, and construction categories in 2022. Several major movies premiered in Malaysia in late 2021 and 2022, including Spider-Man: No Way Home (December 2021), Doctor Strange in…

USD 1,195
Country Report

Traditional Toys and Games in Japan

May 2023

Sales of traditional toys and games continued to grow in Japan in 2022. Taking into account the impact of COVID-19, which underpinned growth for classic games and puzzles such as board games, jigsaw puzzles, Yakyuban, and Kurohige Kiki Ippatsu in…

USD 1,195
Country Report

Traditional Toys and Games in Indonesia

May 2023

Traditional toys and games continued on the path to recovery in 2022 with sales seeing stronger growth than in 2021. As COVID-19 rules were lifted and the country began to recover from the economic impact of the pandemic consumer confidence returned…

USD 1,195
Country Report

Traditional Toys and Games in Hong Kong, China

May 2023

The popularity of scientific/educational toys continued to grow amongst local consumers in 2022, with a double-digit current value increase seen in this year. These types of toys are designed to be both educational and entertaining, and encompass a…

USD 1,195
Country Report

Traditional Toys and Games in China

May 2023

In 2022, traditional toys and games in China was unable to continue the growth momentum seen in 2021, and instead registered a significant decrease in overall current value sales. This can be attributed to a couple of interrelated factors. First and…

USD 1,195
Country Report

Toys and Games in Thailand

May 2023

Retail sales of toys and games saw a slowdown in growth in constant value terms in 2022. Demand was hampered by a continued decline in the national birth rate, which was reportedly the lowest in 71 years. The economic crisis, exacerbated by the…

USD 2,450
Country Report

Toys and Games in Taiwan

May 2023

In 2022, the toys and games industry in Taiwan experienced a less robust expansion in terms of current value growth as compared to the previous year. This was largely thanks to a decline in consumer purchasing power, triggered by austerity measures…

USD 2,450
Country Report

Toys and Games in Singapore

May 2023

Toys and games saw slower current value growth in 2022 compared with 2021. The industry saw dynamic growth in 2021 as the pandemic eased, and the growth rate decreased in 2022 as pent-up demand had already been released. In addition, the effects of…

USD 2,450
Country Report

Toys and Games in Malaysia

May 2023

Malaysia saw the full lifting of COVID-19 related restrictions in 2022, with the reopening of the economy and international borders. Local consumers were no longer confined to their homes and were able to move freely. This boosted spending on travel…

USD 2,450
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