Côte d'Ivoire

Prior to the onset of the pandemic, retail volume sales of snacks had exhibited strong growth due to the expansion of the country’s middle class, but the economic shock of COVID-19 brought this to a halt during 2020, with ice cream performing…

Tobacco will remain popular in 2021. However, tax rises have hurt sales of locally produced cigarettes, allowing imported brands to capitalise. After being impacted by the pandemic, the industry will see a recovery in 2021, in line with the economy…

While demand for alcoholic drinks came under huge pressure at the peak of the COVID-19 pandemic in 2020 as many consumers resorted to the illicit alcohol trade, sales bounced back strongly in 2021 as the economic environment improved and the on-trade…

Off-trade volume sales of soft drinks in Côte d’Ivoire are dominated by bottled water and carbonates, with the rate of growth slowing significantly in 2020 due to the economic shock of the pandemic and recovering only partially in 2021. During 2020,…

Staple foods in 2021: The big picture

In 2022, consumer health is performing well due to the urbanisation, population growth, and the growing health and wellness trend. Self-medication also continues to dominate purchasing behaviour in consumer health, with many consumers continuing to…

Home care in 2021: The big picture

Retailing constant value sales continued to expand in Côte d’Ivoire during both 2020 and 2021, albeit at a significantly slower rate than in the earlier part of the review period. Disruption arising from the pandemic and the economic shock that it…

During the review period prior to the onset of the pandemic, retail volume sales of hot drinks were expanding at a robust rate, supported by urbanisation, population growth and a buoyant economy, but they were flat in 2020 (the category’s worst…

The COVID-19 pandemic continues to have an impact on beauty and personal care in 2021. Due to the financial repercussions of the pandemic, many consumers have continued to trade down to lower-priced brands, or cut out certain products altogether.…

After seeing a slight slowdown in value sales in 2020, the tissue and hygiene market rebounded to near pre-pandemic growth rates in 2021. The need for strict hygiene measures to avoid virus transmission proved a boon for tissue and hygiene products.…

Retail current value sales of cooking ingredients and meals declined significantly in 2021. However, this was driven by a decline in unit pricing, with retail volume sales of edible oils and sauces, dressings and condiments continuing to expand…

Demand for dairy products and alternatives came under pressure due to the COVID-19 pandemic during 2020 and 2021. With commercial activity in key economic sectors severely disrupted, household incomes dropped, with consumers focusing their spending…

Côte d’Ivoire’s businesses are challenged by widespread corruption, poor infrastructure and, most importantly, a lack of skilled human capital. Furthermore, the ICT sector is weak, the higher educational attainment rate is low, and more than half of…

The number of households is set to increase rapidly in Côte d’Ivoire over 2021-2040, with “other” (extended) remaining the leading household type. Household earnings will reach pre-pandemic levels by 2022, with the fastest household expenditure…

Côte d’Ivoire is ranked low in the Environmental Sustainability Index, as a result of low electricity output, limited access to clean drinking water and very low food availability. Moreover, the country is poorly prepared for climate change-related…

Abidjan and San Pedro are Côte d’Ivoire’s most economically vibrant cities. The cities’ economic strength is partially supported by elevated consumer expenditure compared to other cities, and increasing digital connectivity levels. Moreover, Abidjan…

Although Côte d’Ivoire is ranked ‘moderately free’ for Economic Freedom, political instability and corruption prevail. Solid economic performance is likely to be above the regional average in the medium term, but susceptibility to global commodity…

Cote d’Ivoire is expected to be one of the fastest growing economies globally through to 2040, leading to one of the highest increases in disposable income levels regionally. Increasing digitalisation, structural reforms and rapid urbanisation are…

In 2021, the Ivorian economy expanded at a faster pace than the regional average, supported by elevated domestic demand, recovery of exports and increased investments in fixed assets. However, over the year inflationary pressures increased and public…