United Arab Emirates

Demand for home insecticides remained stable in 2022, driven by the most popular format of spray/aerosol insecticides. Players are expanding the number of pack sizes and price points available to consumers in addition to the options already…

Laundry care in the United Arab Emirates experienced a further rise in demand in 2022, aided by the stability of the local economy. The prevalence of washing machines in the nation, which witnessed a further rise in possession rates in 2022, and was…

Although hand dishwashing remained the most popular format within dishwashing in the United Arab Emirates at the end of the review period, automatic dishwashing continued to enjoy increasing demand in 2022. Sales were driven by the rising expatriate…

Consumers in the United Arab Emirates are employing every possible rationalisation strategy to manage their expenditure as pressure on household budgets increases. They are taking two approaches: they are buying less and paying less. Buying less…

Bleach continued to enjoy strong demand in 2022, although compared to when the pandemic first emerged in the United Arab Emirates in 2020, its rate of growth in volume terms was more subdued. However, remaining at higher than pre-pandemic levels,…

Growth recorded by toilet care in 2022 was primarily driven by product development within toilet liquids/foam, the dominant format in the United Arab Emirates. Constant product development has been noted within toilet care and some innovations…

Despite a marginal dip the previous year, demand for surface care in 2022 remained higher than pre-pandemic levels as a result of hybrid working, and a greater focus on hygiene and cleanliness since the emergence of COVID-19. Local consumers have…

Due to inflationary pressures and many local consumers focusing on essential expenditure, the demand for polishes remained subdued in 2022, with only furniture polish enjoying a marginal improvement in terms of retail volume growth. Demand for shoe…

The need for air care in the United Arab Emirates is being driven by evolving and improving lifestyle and demographic factors, as well as the rising population of expatriates. Local consumers are now willing to spend more for distinctive scents,…

Both on-trade and off-trade volume sales of soft drinks are performing positively in 2022 in the United Arab Emirates. However, volume sales are increasing at a slower pace in comparison to value sales, with the latter being driven by a rise in unit…

After several years of decline during the pandemic due to home seclusion, demand for still RTD tea through off-trade is growing in 2022. While some consumers continue to purchase larger bottles of RTD tea for entire households, greater mobility…

Following a weak performance over much of the review period, off-trade volume sales of juice are starting to improve in 2022. This is being driven by various factors, including an expanding population in the United Arab Emirates, ongoing at-home…

Like many other soft drinks categories, the average unit price of concentrates has increased in 2022, although it has faced other challenges in recent years. All beverages containing added sugar or sweeteners, whether in liquid or powder format, came…

Demand for consumer appliances in the United Arab Emirates is experiencing further growth momentum in 2022 following a weak performance towards the end of the review period, although value growth remains more dynamic due to an increase in commodity…

Following the pandemic and post-pandemic recovery phase, with expatriates leaving and re-entering the United Arab Emirates over the past few years, the population is finally stabilising in 2022, with the “new normal” finally established. This…

While overall demand for jewellery declined in 2020 as a result of COVID-19 and subsequent home seclusion, costume jewellery, compared to the fine segment, recovered quickly in retail volume terms, returning to pre-pandemic levels in 2021.…

While overall demand for edible oils is positive in 2022, this is being hindered by inflationary pressures which are leading to higher current value growth. Edible oil seeds and other ingredients that are sourced from various international markets…

While sales of imaging devices remain low and declining, the image of the United Arab Emirates as a tourist hub has created a new need among consumers such as livestreaming and live broadcasting, which will continue as long as consumers communicate…

Sound quality is a major consideration factor when consumers purchase TWS earbuds, with manufacturers investing in research and development in an attempt to increase the penetration rate of these devices. Apple has been investing in product…

Pastilles, gummies, jellies and chews is the largest category in sugar confectionery in the United Arab Emirates, and it also set to record the most impressive performance in current value growth terms in 2022. The category was negatively impacted…