United Arab Emirates

Maintaining a long-standing trend, dog food is set to continue to witness retail volume and current value growth in 2023. Dog ownership in the United Arab Emirates was previously associated with Westerners who had higher disposable incomes.…

Demand for home insecticides remained stable in 2022, driven by the most popular format of spray/aerosol insecticides. Players are expanding the number of pack sizes and price points available to consumers in addition to the options already…

As local consumers become increasingly conscious of the ingredients contained in their personal care products, the demand for natural deodorants is rising due to the perceived benefits they offer. Advertising campaigns in local and regional media…

Laundry care in the United Arab Emirates experienced a further rise in demand in 2022, aided by the stability of the local economy. The prevalence of washing machines in the nation, which witnessed a further rise in possession rates in 2022, and was…

Although hand dishwashing remained the most popular format within dishwashing in the United Arab Emirates at the end of the review period, automatic dishwashing continued to enjoy increasing demand in 2022. Sales were driven by the rising expatriate…

Sales of prestige beauty and personal care are on the rise in the United Arab Emirates, particularly in the area of body care, which previously experienced sluggish growth before the pandemic. This surge in sales can be attributed, in part, to…

One of Euromonitor International’s 10 Global Consumer Trends (2023 edition) is She Rises, which is the greater focus on diversity and inclusion globally, and its local adaptations. Providing equity for women is crucial, not only to lead to women’s…

The wearing of face masks is fading away, as the government has announced no obligation for consumers to wear a mask, except by selected first-in-line professionals, such as doctors and nurses. Hence, a reduction in the number of people wearing a…

Growth recorded by toilet care in 2022 was primarily driven by product development within toilet liquids/foam, the dominant format in the United Arab Emirates. Constant product development has been noted within toilet care and some innovations…

Despite a marginal dip the previous year, demand for surface care in 2022 remained higher than pre-pandemic levels as a result of hybrid working, and a greater focus on hygiene and cleanliness since the emergence of COVID-19. Local consumers have…

Due to inflationary pressures and many local consumers focusing on essential expenditure, the demand for polishes remained subdued in 2022, with only furniture polish enjoying a marginal improvement in terms of retail volume growth. Demand for shoe…

Shopping behaviour in the United Arab Emirates is heavily influenced by sustainability, with young consumers in particular becoming increasingly conscious of brands’ sustainability practices and intolerant of “greenwashing”. Consumers are interested…

Sportswear remains one of the biggest categories within apparel and footwear, reflecting the strong interest in sports and fitness in the United Arab Emirates. Available in a wide range of styles and brands, from high-end designer labels to more…

The year 2022 saw stronger growth for the economy in the United Arab Emirates, as full reopening took place after COVID-19. As businesses were back in full swing, so were gatherings such as business events, conferences and exhibitions. Meanwhile, an…

An increasing number of local consumers are looking for specific health benefits when purchasing spectacles beyond correcting certain conditions, such as myopia or presbyopia, including blue light blocking lenses to reduce eye strain and improve…

Younger consumers are more accepting of daily sun protection use in the United Arab Emirates. Indeed, the importance of incorporating sun screen into a daily skin care routine has become more widely recognised. This shift in attitude can be…

Although the manual format dominates demand for toothbrushes in the United Arab Emirates, there is a growing trend towards power toothbrushes, particularly with the emergence of lower-priced battery toothbrushes. Despite the higher cost, power…

Pet humanisation is a growing trend in the United Arab Emirates, with pet owners treating their pets as family members. This has resulted in an increase in demand for complementary products within pet products. Current value increases were seen all…

COVID-19 had a drastic negative impact on all consumer foodservice channels in the United Arab Emirates in 2020, with double-digit declines in outlet numbers, transaction volumes and current value sales. This was primarily due to the impact of…

The need for air care in the United Arab Emirates is being driven by evolving and improving lifestyle and demographic factors, as well as the rising population of expatriates. Local consumers are now willing to spend more for distinctive scents,…