United Arab Emirates

Although air care is not hygiene-related, the category witnessed a positive performance in 2021. After a poor performance in 2020, consumers returned to physical stores this year, and the general dependency of the category on impulse purchases meant…

There are numerous formats of toilet care products available in the United Arab Emirates, although toilet liquids/foam accounted for the highest sales in 2021, due to the easy and practical application of these products. Consumers in the country are…

As across the globe, the pandemic continued in the United Arab Emirates in 2021 due to the emergence of different variants of the virus. This therefore maintained consumers’ interest in health and hygiene, and they continued to prioritise and were…

Polishes saw retail volume and current value declines in 2020. COVID-19 limited trips outside the home, which hampered growth in shoe polish, whilst more consumers switched to floor cleaners in surface care instead of floor polishes. Meanwhile, other…

Laundry care is still by far the largest category within home care in the United Arab Emirates, but continued to see retail volume and current value growth in 2021. Apart from the COVID-19 pandemic, positive socioeconomic factors continued to drive…

Increasingly urban lifestyles and more crowded urban areas has been leading to the growth of crawling bugs such as ants and cockroaches. In addition, the extremely hot weather in the country for prolonged periods of the year supports the…

After seeing strong growth in 2020 due to the initial outbreak of COVID-19, which generated a surge in demand, home care experienced slower retail volume growth in 2021, although current value growth remained similar. Dishwashing saw particularly…

Hand dishwashing continued to dominate dishwashing in the United Arab Emirates in 2021, as had been the case in previous years. The variety of hand dishwashing products is incredibly wide, but continues to increase. Launches of a variety of new…

In 2020, bleach saw significant double-digit retail volume and current value growth in the United Arab Emirates, as the panic around cleaning and disinfection in the home to try and avoid contracting COVID-19 led to high demand. Growth rates slowed…

Over the review period, excise tax of 100% and VAT of 5% were levied on sports drinks in the United Arab Emirates. The resultant price hikes caused off-trade volume sales to decline sharply. In 2020, a new excise tax of 50% on all beverages with…

Soft drinks in the United Arab Emirates saw a poor performance in 2020, with both on-trade and off-trade volume sales seeing significant declines. Although the off-trade decline was partly attributable to COVID-19 and the lack of on-the-go…

In addition to soft drinks with added sugar, artificial sweeteners are also under the purview of the taxation introduced in 2020, and this negatively impacted demand for RTD tea due to rising prices. Therefore, whilst off-trade volume sales fell in…

Even though off-trade volume sales of RTD coffee were already low in the United Arab Emirates in the review period, this was another soft drinks category hit by the implementation of sugar taxes in 2020, which increased the price per unit. The…

Juice saw a strong off-trade volume decline in 2020, despite the potential for rising sales due to higher at-home consumption due to the COVID-19 pandemic. At the beginning of 2020 all juice products with added sugar or sweeteners were subject to…

As was the case with sports drinks, declines in energy drinks off-trade volume and current value sales in 2020 were attributable to a combination of rising health-consciousness amongst consumers and dramatic price hikes imposed over the review period…

The average unit prices of concentrates saw an exceptional increase in 2020, as all beverages containing added sugar or sweeteners, whether in liquid or powder format, came under the purview of taxation at a rate of 50%. This led to off-trade volume…

Carbonates saw slight declines in both off-trade current value and volume terms in 2021, as a result of the partial return to foodservice outlets during the year, after being affected by the pandemic in 2020. High vaccination rates and therefore…

Due to the onset of the pandemic in 2020, there was a contraction in the resident population, with families leaving the country due to job losses or sending family members back to their home countries. There was a decline of close to 9% in the total…

Asian speciality drinks are not currently available in the United Arab Emirates, and this situation is not expected to change in the forecast period.

Due to the belief that honey is a natural medicine that can reduce acute inflammation by boosting the immune system, the consumption of honey soared during the COVID-19 pandemic in 2020. As a result, consumers flocked to pharmacies, hypermarkets and…