United Arab Emirates

Eyewear players have been slow to embrace digitalisation but this will be crucial if they are to create new opportunities over the forecast period and reach a wider range of consumers as footfall in stores has been reduced since the emergence of the…

Eyewear in the United Arab Emirates witnessed a rebound in retail volume and value sales in 2021 after double-digit declines during the first year of the pandemic, with predictions for a further improvement in 2022. Premium offerings rebounded faster…

During the review period, the growing popularity of cocktails in on-trade establishments competed with RTDs, as consumers preferred the preparation of these drinks using spirits, fresh juice and mixers. However, the emergence of the pandemic had a…

The presence of craft cider imported mainly from the UK, and consumed mainly via bars and restaurants helped support the rising demand for this alcoholic drink via the on-trade channel in 2021, in line with a relaxing of restrictions in the United…

After record high growth rates in 2020 and 2021, cat food is set to maintain double-digit current value growth in 2022 given the strong cat culture in the United Arab Emirates. Cats were bought and adopted more during the pandemic and the local…

Organic beverages remained a niche category in the United Arab Emirates in 2021. These products are rarely seen on retailers’ shelves and on-trade distribution is limited to relatively few high-end establishments. Generally, consumer awareness of…

Despite a significant decline in demand for starchy roots through foodservice in 2020 due to the pandemic and subsequent restrictions introduced to control the spread of the virus, including venue closures and home seclusion, total volume sales fully…

The emergence of the COVID-19 pandemic in the United Arab Emirates in 2020 led consumers to look for new hobbies during the time spent secluded at home. This continued in 2021, as consumers took up gardening or continued this as a hobby due to its…

Growing awareness regarding stringent hygiene practices to combat the spread of COVID-19 and encourage healthy living is fuelling high demand for wipes in the United Arab Emirates, particularly those with antibacterial properties. Wipes are…

In 2021, Procter & Gamble’s Always, the leading brand of sanitary protection in the United Arab Emirates, launched new and improved product ranges, marketed as suitable for fast lifestyles and consumers’ growing need for flexible and durable…

In 2021, as the United Arab Emirates essentially returned to normal post-pandemic, hypermarkets saw a decline. During the COVID-19 pandemic, hypermarkets benefited from the consumer preference to shop at grocery stores and eat meals at home. The…

After the worst of the pandemic had passed, the United Arab Emirates experienced the smooth and gradual reopening of schools, utilising technology and a hybrid education system to safeguard the interests of students. In addition to the reopening of…

After seeing strong growth in 2020 due to the initial outbreak of COVID-19, which generated a surge in demand, home care experienced slower retail volume growth in 2021, although current value growth remained similar. Dishwashing saw particularly…

In 2020, bleach saw significant double-digit retail volume and current value growth in the United Arab Emirates, as the panic around cleaning and disinfection in the home to try and avoid contracting COVID-19 led to high demand. Growth rates slowed…

While sales of imaging devices remain low and declining, the image of the United Arab Emirates as a tourist hub has created a new need among consumers such as livestreaming and live broadcasting, which will continue as long as consumers communicate…

Sound quality is a major consideration factor when consumers purchase TWS earbuds, with manufacturers investing in research and development in an attempt to increase the penetration rate of these devices. Apple has been investing in product…

Pastilles, gummies, jellies and chews is the largest category in sugar confectionery in the United Arab Emirates, and it also set to record the most impressive performance in current value growth terms in 2022. The category was negatively impacted…

Demand for ice cream is set to further improve over 2022, with sales moving closer to a full recovery in value terms compared to 2019. Like most GCC countries, the United Arab Emirates experiences high temperatures during the summer, while during the…

In the United Arab Emirates, the popularity of console gaming reached a new level with the launch of much-awaited new static consoles by Sony and Microsoft in late 2020. The impact of pandemic-induced home seclusion fuelled sales of both video games…

While demand for depilatories continued to grow in 2021, value sales compared to 2020 declined in line with a significant drop in the average unit price of the dominant hair removers/bleaches. The general shelf space for depilatories has reduced in…