Western Europe

Read the latest reports on Western Europe, with local insight, sp...

Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...

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Country Briefing

Income and Expenditure: Belgium

May 2023

Belgium's consumer income is forecast to grow over 2022-2027, mainly driven by healthy long-term economic development. However, rising living and transportation costs may restrict purchasing power and discretionary spending, especially among…

USD 300
Country Report

Video Games in Turkey

May 2023

In 2022, video games experienced a double-digit increase in value sales, primarily due to the strong performance of video games software (digital). The widespread ownership of mobile phones and internet access in Turkey has contributed to the growth…

USD 1,195
Country Report

Video Games in the Netherlands

May 2023

Video games in the Netherlands recorded strong double-digit value growth in 2022 despite a slowdown in the economy. This was driven by strong price growth in some categories such as AR/VR headsets, which doubled in price due to the introduction of…

USD 1,195
Country Report

Video Games in Sweden

May 2023

There was slowed demand for video games in the post-pandemic environment of 2022 as household expenditure on video games normalised following the removal of COVID-19 restrictions. Sales spiked in 2020 and 2021 during the height of the pandemic as…

USD 1,195
Country Report

Video Games in Spain

May 2023

 

USD 1,195
Country Report

Video Games in Italy

May 2023

In the main years of the Coronavirus (COVID-19) pandemic, 2020 and 2021, consumers increased their use of video games to kill time and spend time with family and friends, if often remotely. However, retail current value sales of video games started…

USD 1,195
Country Report

Video Games in France

May 2023

In 2022, the value sales of video games in France declined again, having recorded strong positive growth in 2020 due to COVID-19 lockdowns and home seclusion. During this time, consumers searched for entertainment and ways to pass the time within the…

USD 1,195
Country Report

Traditional Toys and Games in Turkey

May 2023

In 2022, traditional toys and games witnessed a double-digit increase in value sales, even though the country faced a high inflation rate and a significant rise in toy and game prices due to increased costs of importing raw materials and products, as…

USD 1,195
Country Report

Traditional Toys and Games in the Netherlands

May 2023

Traditional toys and games increased slightly in value sales terms in 2022, driven by consumers’ reluctance to spend on non-essential items. Given that the general inflation is pushing up prices for basic commodities, finances were being squeezed,…

USD 1,195
Country Report

Traditional Toys and Games in Sweden

May 2023

The demand for traditional toys and games slowed in 2022 with the lifting of pandemic restrictions and the return to school and work. Due to COVID-19 restrictions and remote or hybrid working, parents spent more time at home with their children…

USD 1,195
Country Report

Traditional Toys and Games in Spain

May 2023

 

USD 1,195
Country Report

Traditional Toys and Games in Italy

May 2023

Retail value (constant 2022 prices) sales of traditional toys and games were in decline even before the outbreak of the Coronavirus (COVID-19) pandemic, amid a falling birth rate (per ‘000 population) and steady decline in the 0-14-year-old…

USD 1,195
Country Report

Traditional Toys and Games in France

May 2023

In 2022, the traditional toys and games industry in France recorded declining sales in current value terms, offsetting some of the growth seen during the pandemic. Despite the lifting of pandemic-related restrictions, stores and brands were…

USD 1,195
Country Report

Toys and Games in Turkey

May 2023

In 2022, toys and games experienced a double-digit value growth primarily driven by substantial increases in average unit prices, attributed to the devaluation of the Turkish Lira. This led to higher costs of imports and production. The remarkable…

USD 2,450
Country Report

Toys and Games in the Netherlands

May 2023

Toys and games recorded further strong value growth in 2022, defying the difficult economic conditions faced in the Netherlands. This was driven by video games, with traditional toys and games seeing slow growth over the year. Consumers, particularly…

USD 2,450
Country Report

Toys and Games in Sweden

May 2023

2022 was a bumpy year for toys and games in Sweden, with the first two quarters seeing growth followed by declining sales in September and October and then a return to growth over the Christmas period. The strong pandemic-induced growth, as consumers…

USD 2,450
Country Report

Toys and Games in Spain

May 2023

Impacted by a strained economic situation and inflation, while the toys and games industry continued growing in 2022, it recorded a slower pace compared to the accelerated growth of 2021. The consistent decline in birth rates continued to…

USD 2,450
Country Report

Toys and Games in Italy

May 2023

Characterised by high demand and higher unit prices, toys and games proved to be a robust industry in 2022. Many consumers maintained some of the playing and gaming habits they acquired, consolidated or developed during the Coronavirus (COVID-19)…

USD 2,450
Country Report

Toys and Games in France

May 2023

Toys and games recorded a decline in its current value sales in 2022, which was largely due to the significant pressure on consumers’ purchasing power. With rising inflation rates, consumers were forced into making trade-offs in their purchases. The…

USD 2,450
Country Report

Sunglasses in Spain

May 2023

Sunglasses is the winner in eyewear in Spain in 2023, seeing higher value sales than either spectacles or contact lenses. This is attributed to the reopening of society following the restrictions of the COVID-19 pandemic, alongside the resumption of…

USD 990
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