Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular understanding of the essential trends and data shifts particular to individual countries.
In 2020, sales of womenswear declined strongly as a result of store closures, home confinement and lifestyle disruptions brought about by the virus, which prevented consumers from going out to work and socialise as they normally would have. Being…
Fruit/herbal tea performed particularly well during the COVID-19 pandemic in 2020 and continued to help drive overall sales growth in tea in 2021. The category was already growing due to the health and wellness trend even before the outbreak of the…
Black tea continues to represent large volumes within overall tea sales. However, this category has seen a steady decline in consumption in recent years. The effect of working from home and the closure of the on-trade caused a small rebound in…
Both retail volume and current value sales of tea exhibited double-digit growth rates during 2020, as pandemic restrictions led local consumers to spend much more at home. This drove a significant shift in volume sales from foodservice to retail.…
Demand for tea through foodservice is set to increase in 2021 following a steep decline the previous year due to a notable switch towards home consumption in response to the pandemic. Nevertheless, the lockdown implemented at the start of 2021…
The Coronavirus (COVID-19) pandemic had a big impact on tea in Italy in 2020. As lockdowns and home seclusion led to stockpiling and panic buying, the whole tea category received a boost in retail volume and current value sales. The extent of the…
The first lockdown announced in Germany in 2020 in response to the pandemic drove up demand for tea through retail as consumers stockpiled essential groceries. The second lockdown which lasted over winter 2020/21 saw the majority of office employees…
Tea remained the most dynamic category of hot drinks in France in 2021 as neither coffee nor other hot drinks were able to match the growth rates registered in tea in both off-trade and on-trade terms over the course of the year. Within tea, the most…
Retail volume sales in tea overall have been in decline for the whole review period. This has continued into 2021, though the descent has been slightly slower. Within the category, tea bags black and instant tea have been worst hit in 2021. Black tea…
After having experienced strong growth in retail sales in both volume and value terms in 2020 driven by the rise in at-home consumption as a result of the COVID-19 crisis, tea has recorded more modest growth in 2021. Austrian consumers enjoy…
Sales of athletic apparel were already growing pre-pandemic as a result of the broader casualisation trend popularised by millennials, as well as the health and wellness trend, which led to an increased interest in fitness, and the growing streetwear…
In comparison with other soft drinks categories, sports drinks was relatively little impacted by the COVID-19 crisis in 2020 and 2021, with on-trade sales being almost insignificant. The solid performance of sports drinks sales in 2021 is largely due…
The growth in sales of sports drinks is mostly hindered by low consumer awareness, a general lack of innovation and weak new product development. Moreover, many consumers perceive brands like Lucozade, Gatorade and Powerade as simply soft drinks.…
Soft drinks off-trade volume sales recorded a slight decline in 2021 following the strong growth seen in 2020 as the recovery of on-trade sales boosted out-of-home consumption while it reduced home consumption. Off-trade volume sales of the two…
The Coronavirus (COVID-19) pandemic took its toll upon soft drinks consumption in Greece. A significant part of volume sales was lost due to foodservice closures, home seclusion and reduced tourist flows. Although some categories witnessed retail…
The increased prevalence of remote working sustained growth in off-trade sales in 2021, which allowed RTD tea to record only a marginal slowdown compared to 2020 despite the recovery of out-of-home consumption fuelling on-trade sales growth. Despite…
The decline in tourist flows in 2020 and 2021, compared to 2019, negatively affected the consumption of RTD tea. This was especially visible via the traditional grocery channel, which targets impulse consumption and where tourists account for a…
Off-trade volume sales saw solid growth in 2021 helped by a recovery of on-the-go consumption, notably among young adults who often value the drink’s convenience and its properties as a mental function enhancer or an energy booster. Although on-trade…
There were some developments in the competitive landscape of RTD coffee as energy drinks companies introduced hybrid products (FF RTD coffee). For example, Hell Energy Hellas entered RTD coffee with the launch of Hell Energy Coffee in cappuccino and…
In 2021, demand for chocolate-based flavoured powder drinks continued to be driven by new consumer habits, such as more at-home consumption occasions, as new dynamics such as flexible working shaped consumption patterns. To fill this additional time…