Western Europe

Read the latest reports on Western Europe, with local insight, sp...

Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...

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Country Report

Premium and Luxury Cars in Germany

Feb 2023

Retail volume and current value sales of premium and luxury cars were inevitably hit hard by the pandemic in both 2020 and 2021, as many car manufacturers operated at lower capacity, and showrooms were closed for business during the lockdown…

USD 1,195
Country Report

Personal Luxury in Germany

Feb 2023

After an already dynamic year with regard to current value and volume growth in 2021, designer apparel and footwear (ready-to-wear) is set to record further strong increases by both measures in Germany in 2022. Due to ongoing lockdowns in the first…

USD 1,195
Country Report

Luxury Goods in Germany

Feb 2023

After two years of decline, luxury goods in Germany is expected to return to current value growth in 2022. The industry is being widely defined by continuing recovery and a gradual return to more normal behaviours with regard to consumers living…

USD 1,210
Country Report

Fine Wines/Champagne and Spirits in Germany

Feb 2023

Sales of fine wines/champagne and spirits in Germany saw stronger retail volume and current value growth in 2020, derived from home seclusion due to COVID-19, and the inability to frequent restaurants for a long period of time. In 2021, the…

USD 1,195
Country Report

Experiential Luxury in Germany

Feb 2023

Although luxury foodservice is set to see dynamic current value growth in 2022, it is luxury hotels which accounts for the overwhelming majority of sales in experiential luxury. Germany has a vast network of hotels throughout its territory, and the…

USD 1,195
Country Report

Toilet Care in Sweden

Feb 2023

There was a spike in demand for toilet care in 2020 following the outbreak of COVID-19, with this being driven partly by an increased focus on home hygiene but also by home seclusion. With consumers spending more time at home during 2020 they used…

USD 1,195
Country Report

Toilet Care in Portugal

Feb 2023

Toilet care is seeing negative volume growth in 2022, which is expected to remain flat, against stronger value growth which is stimulated by inflationary pressures and rising unit prices. As per some other home care categories, toilet care saw a…

USD 1,195
Country Report

Surface Care in Sweden

Feb 2023

Growth was polarised within surface care in 2022 sales declining in retail volume terms but seeing strong growth in current value terms. This polarised performance was largely tied to significant price increases across most categories within surface…

USD 1,195
Country Report

Surface Care in Portugal

Feb 2023

Surface care is another home care category which is seeing stronger value than volume sales, due to inflationary pressures. Volume has fallen since the pandemic boost and is not likely to rise above one percentage point in a positive direction over…

USD 1,195
Country Report

Polishes in Sweden

Feb 2023

Unlike many other home care products, polishes actually witnessed a bigger decline in volume sales following the outbreak of COVID-19 with consumer priorities shifting to cleanliness and hygiene. This pattern of behaviour continued in 2022 even as…

USD 1,195
Country Report

Polishes in Portugal

Feb 2023

Polishes is seeing a sluggish performance in 2022, following an overall declining trend, and with value growth driven by global inflation leading to rising unit prices. The main challenge facing polishes is its niche appeal, which mostly appeals to…

USD 1,195
Country Report

Laundry Care in Sweden

Feb 2023

Laundry care saw a spike in demand in 2020 as consumers became more hygiene conscious and looked to carry out more frequent wash loads, with this also being aided by consumers spending more time at home. Over 2021 and 2022 volume sales declined as…

USD 1,195
Country Report

Laundry Care in Portugal

Feb 2023

Laundry care sees value growth in Portugal in 2022, however, volume has fallen into sub-decimal negative figures. The value growth witnessed is attributed to a lower level of promotions and discount offers resulting in an average unit price increase,…

USD 1,195
Country Report

Home Insecticides in Sweden

Feb 2023

Like most areas of home care, home insecticides was hard hit by inflation in 2022 as manufacturing costs spiralled forcing players to raise their prices. With consumers being faced with a sharp rise in the cost of living in general they were forced…

USD 1,195
Country Report

Home Insecticides in Portugal

Feb 2023

Home insecticides is another home care category where volume is in low negative figures and value is driven by inflation. Sales of home insecticides are driven by necessity based on climatic conditions which stimulate the presence of insects. In…

USD 1,195
Country Report

Home Care in Sweden

Feb 2023

Home care witnessed strong growth in current value terms in Sweden in 2022 although this was largely driven by high inflation and a subsequent increase in retail price points. The lingering impact of the COVID-19 pandemic, Russia’s invasion of…

USD 2,750
Country Report

Home Care in Portugal

Feb 2023

Home care categories benefitted strongly from the era of COVID-19 when consumers were experiencing lockdowns and paid greater attention to the sanitation of their homes. Whilst higher hygiene trends remain, compared to pre-pandemic, the return to…

USD 2,750
Country Report

Dishwashing in Sweden

Feb 2023

While Sweden did not enter into lockdown in 2020, the Swedish government did recommend people to work from home where possible. Thus, more time spent at home resulted in consumers frequenting foodservice outlets less which meant eating more meals at…

USD 1,195
Country Report

Dishwashing in Portugal

Feb 2023

Whilst dishwashing sees positive value growth, this is primarily attributed to inflation as volume is flat. This follows the spike in sales seen during the COVID-19 pandemic lockdowns, when there were strong home-cooking and home-baking trends and,…

USD 1,195
Country Report

Bleach in Sweden

Feb 2023

There was a sudden spike in demand for bleach in 2020 as Sweden faced up to the shock of COVID-19. The pandemic forced households to prioritise cleanliness and hygiene with bleach promoted as one of the most effective ways to kill germs, including…

USD 1,195
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