Western Europe

Retail volume and current value sales of premium and luxury cars were inevitably hit hard by the pandemic in both 2020 and 2021, as many car manufacturers operated at lower capacity, and showrooms were closed for business during the lockdown…

After an already dynamic year with regard to current value and volume growth in 2021, designer apparel and footwear (ready-to-wear) is set to record further strong increases by both measures in Germany in 2022. Due to ongoing lockdowns in the first…

After two years of decline, luxury goods in Germany is expected to return to current value growth in 2022. The industry is being widely defined by continuing recovery and a gradual return to more normal behaviours with regard to consumers living…

Sales of fine wines/champagne and spirits in Germany saw stronger retail volume and current value growth in 2020, derived from home seclusion due to COVID-19, and the inability to frequent restaurants for a long period of time. In 2021, the…

Although luxury foodservice is set to see dynamic current value growth in 2022, it is luxury hotels which accounts for the overwhelming majority of sales in experiential luxury. Germany has a vast network of hotels throughout its territory, and the…

There was a spike in demand for toilet care in 2020 following the outbreak of COVID-19, with this being driven partly by an increased focus on home hygiene but also by home seclusion. With consumers spending more time at home during 2020 they used…

Toilet care is seeing negative volume growth in 2022, which is expected to remain flat, against stronger value growth which is stimulated by inflationary pressures and rising unit prices. As per some other home care categories, toilet care saw a…

Growth was polarised within surface care in 2022 sales declining in retail volume terms but seeing strong growth in current value terms. This polarised performance was largely tied to significant price increases across most categories within surface…

Surface care is another home care category which is seeing stronger value than volume sales, due to inflationary pressures. Volume has fallen since the pandemic boost and is not likely to rise above one percentage point in a positive direction over…

Unlike many other home care products, polishes actually witnessed a bigger decline in volume sales following the outbreak of COVID-19 with consumer priorities shifting to cleanliness and hygiene. This pattern of behaviour continued in 2022 even as…

Polishes is seeing a sluggish performance in 2022, following an overall declining trend, and with value growth driven by global inflation leading to rising unit prices. The main challenge facing polishes is its niche appeal, which mostly appeals to…

Laundry care saw a spike in demand in 2020 as consumers became more hygiene conscious and looked to carry out more frequent wash loads, with this also being aided by consumers spending more time at home. Over 2021 and 2022 volume sales declined as…

Laundry care sees value growth in Portugal in 2022, however, volume has fallen into sub-decimal negative figures. The value growth witnessed is attributed to a lower level of promotions and discount offers resulting in an average unit price increase,…

Like most areas of home care, home insecticides was hard hit by inflation in 2022 as manufacturing costs spiralled forcing players to raise their prices. With consumers being faced with a sharp rise in the cost of living in general they were forced…

Home insecticides is another home care category where volume is in low negative figures and value is driven by inflation. Sales of home insecticides are driven by necessity based on climatic conditions which stimulate the presence of insects. In…

Home care witnessed strong growth in current value terms in Sweden in 2022 although this was largely driven by high inflation and a subsequent increase in retail price points. The lingering impact of the COVID-19 pandemic, Russia’s invasion of…

Home care categories benefitted strongly from the era of COVID-19 when consumers were experiencing lockdowns and paid greater attention to the sanitation of their homes. Whilst higher hygiene trends remain, compared to pre-pandemic, the return to…

While Sweden did not enter into lockdown in 2020, the Swedish government did recommend people to work from home where possible. Thus, more time spent at home resulted in consumers frequenting foodservice outlets less which meant eating more meals at…

Whilst dishwashing sees positive value growth, this is primarily attributed to inflation as volume is flat. This follows the spike in sales seen during the COVID-19 pandemic lockdowns, when there were strong home-cooking and home-baking trends and,…

There was a sudden spike in demand for bleach in 2020 as Sweden faced up to the shock of COVID-19. The pandemic forced households to prioritise cleanliness and hygiene with bleach promoted as one of the most effective ways to kill germs, including…