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Lifestyles

Market research on lifestyles including top five consumer trends, consumer segmentation, house and home spending and saving, shopping, grooming and appearance, healthy and ethical living, leisure and recreation.
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Strategy Briefing

Strategy Briefing

Linking Sports to Entertainment: Major Club and League Activations as a Growth Driver

Dec 2019

To grow their global fanbases sports properties are increasingly tapping into audiences beyond typical sports fans and by doing so blurring the lines between sports and entertainment. This report discusses key strategies in drawing consumers to ...

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Strategy Briefing

Strategy Briefing

Beauty Survey 2019: Key Insights

Oct 2019

This report introduces new insights from the 2019 Beauty Survey data and provides a summary of system updates that accompany the latest data refresh. Key findings about consumer perceptions of premium beauty, masculinity and introduction to today’s ...

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Strategy Briefing

Strategy Briefing

Sportswear in Western Europe

Jun 2019

Supported by more casual dress codes and the spread of sport as a status symbol, sportswear in Western Europe is seeing significant value growth, despite fierce price competition. Rising per capita spending on versatile trainers and leggings is ...

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Strategy Briefing

Strategy Briefing

Alcoholic Drinks and Cannabis: One More Headache or a Hangover Remedy?

Apr 2019

The tectonic shifts created by the budding cannabis industry could radically reshape the geography of recreation and health, provide alternative pathways to relaxation and disrupt intoxication rituals. This briefing examines what product offerings, ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Spain

Jan 2019

While consumer confidence has been buoyed by economic recovery and a strengthening labour market since 2014, job insecurity remains a concern and many have been hit by poverty – especially the youth. This has caused consumers to increase their ...

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Strategy Briefing

Strategy Briefing

Targeting Consumers at the Bottom of the Pyramid in Developed Markets

Jan 2019

In developed markets, the middle class is typically considered the consuming class and is, therefore, the key target of consumer-focused businesses. It is, however, important to note that consumers at the bottom of the pyramid also represent a ...

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Strategy Briefing

Strategy Briefing

Consumer Types: South Korea

Jan 2019

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. Euromonitor International’s Survey team has looked beyond standard demographics to create ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Japan

Jan 2019

The rapidly ageing population is altering the consumer profile and boosting demand for age-specific products and services. Most consumers have adopted moderate spending habits in the midst of a sluggish economy, low wage growth and the anticipated ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in South Africa

Dec 2018

South Africa is still very much a land of haves and have-nots. With 56% of the population living below the national poverty line and unemployment at 28%, purchasing power for many is extremely limited. Moreover, even the most affluent consumers are ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Russia

Dec 2018

Poverty and regional imbalances continue to affect Russia’s expenditure patterns. With purchasing power falling over the past four years, consumers have become highly price-sensitive and are seeking discounts and bargains wherever possible. ...

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Strategy Briefing

Strategy Briefing

Consumer Types: Germany

Dec 2018

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard ...

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Strategy Briefing

Strategy Briefing

Consumer Types: India

Dec 2018

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in South Korea

Nov 2018

Economic expansion and income growth have positively impacted consumer confidence and driven expenditure in various discretionary spending categories; while the national love for technology has fuelled growth in areas from digital media consumption ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Colombia

Nov 2018

With the recent signing of a peace agreement to end the country’s long-standing civil war, as well as a growing middle class and a brighter economic outlook, Colombia stands on the brink of a new era. However, poverty is still rife, and consumers ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Canada

Nov 2018

Consumer spending has continued to grow in recent years, but rising interest rates and fear of household debt have recently prompted many to curtail spending on non-essentials. High interest rates are also a barrier for young consumers looking to buy...

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Strategy Briefing

Strategy Briefing

Consumer Types: France

Nov 2018

While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s Survey team looks beyond standard ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Mexico

Nov 2018

Consumer expenditure has grown steadily in recent years despite several economic and political challenges, although many consumers remain cautious spenders. As internet penetration expands an increasing number are expected to take advantage of the ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Saudi Arabia

Oct 2018

Saudi nationals have become more price-conscious in recent years, slowing growth in consumer expenditure, but while they largely remain attentive to household spending, consumers nevertheless appear more comfortable with their personal finances which...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Australia

Oct 2018

Australia has one of the world’s wealthiest and most digitally-advanced societies, with consumption fuelled by buoyant consumer confidence, high wages and low unemployment. Lifestyles are also being reshaped by an ageing but more multicultural ...

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Strategy Briefing

Strategy Briefing

Consumer Types: Brazil

Oct 2018

While companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this Euromonitor has looked beyond standard demographics to create distinct, ...

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