Lifestyles

Market research on lifestyles including top five consumer trends, consumer segmentation, house and home spending and saving, shopping, grooming and appearance, healthy and ethical living, leisure and recreation.
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Strategy Briefing

Strategy Briefing

Baby Boomers: Old is Gold in Home and Garden

Aug 2018

Baby boomers are homeowners with DIY-knowledge, cooking skills and higher average incomes, making this generation attractive to home and garden players. Baby boomers are also transitioning into a new stage in their lives through retirement, ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in the Netherlands

Aug 2018

Dutch people are found to be among the happiest in the world, contributing to strong consumer confidence and a positive spending outlook. On the whole, consumers enjoy a comfortable standard of living, with a buoyant economy, low unemployment and a ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Brazil

Aug 2018

In recent years consumers, suffering from the impact of the recession and related negative economic issues, cut back their household spending and eschewed non-essentials. Though the recession has passed, consumers remain wary, and a return to robust ...

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Strategy Briefing

Strategy Briefing

New Concepts in Consumer Foodservice: Technology and the Future of Dining

Aug 2018

The availability and creative use of technology is a chief driver of foodservice globally. “Connectivity” has exposed consumers to new cuisines, dining styles and a plethora of modern conveniences, while it allows operators to adapt to changing ...

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Strategy Briefing

Strategy Briefing

Disruptors: Digital Revolution Disrupts Media Industry, Inspires New Competitors

Aug 2018

Digital streaming services have disrupted the entertainment industry and changed the way viewers consume all types of content. Spotify, Amazon, Netflix and Apple have emerged as the four global heavyweights so far and all have strategic plans to ...

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Strategy Briefing

Strategy Briefing

The Wealth Report: How To Win The High Net Worth Market

Aug 2018

In spite of the small number of consumers, the high net worth market globally is highly profitable for brands and businesses. But it is not an easy market to crack, with brands that have identified HNWIs as a growth opportunity often facing a similar...

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Strategy Briefing

Strategy Briefing

Information and Communications in Asia Pacific

Jul 2018

Asia Pacific became the largest information and communications industry in the world in 2017 with a turnover of USD2.2 trillion. The Asian industry is fuelled by rapid adoption of technologies and countries’ overall modernisation, which will further ...

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Strategy Briefing

Strategy Briefing

Education in Asia Pacific

Jul 2018

With turnover of USD1.3 trillion, Asia Pacific is the largest and fastest-expanding education market in the world. While India and Indonesia are set to witness record CAGRs, China is to remain the regional leader in terms of absolute revenue growth. ...

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Strategy Briefing

Strategy Briefing

Update on our Top 10 Global Consumer Trends for 2018: It’s in the DNA – I’m so Special

Jul 2018

At the beginning of the year, Euromonitor International revealed its Top 10 Global Consumer Trends for 2018 and identified “It’s in the DNA – I’m so special” as one of the ones to watch. This update reviews the traction of the trend six months later....

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Italy

Jul 2018

With the country facing a multitude of challenges – including slow economic recovery, political instability, high unemployment and an ageing population - consumers remain cautious and spending subdued. Moreover, a “brain drain” is occurring as many ...

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Strategy Briefing

Strategy Briefing

The Interplay Between Smart and Traditional Watches

Jun 2018

The decline of traditional watches and the explosion of smartwatches ignited a cause-effect narrative. Yet, the recovery of traditional watches, and the slowdown of wearable electronics, clearly indicates the two categories tap into different ...

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Strategy Briefing

Strategy Briefing

Sportswear in Western Europe

Jun 2018

The trends for healthy living and wellness continue to encourage sales of sportswear across Western Europe, with consumer preference shifting towards performance apparel and footwear as more people integrate exercise into their daily routine. The top...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Norway

Jun 2018

Abstract: Economic uncertainty dampened consumer confidence in recent years, but returning optimism boosted consumer spending in 2017 and growth is projected to continue through 2018. Older Norwegians with relatively high incomes are avid consumers, ...

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Strategy Briefing

Strategy Briefing

The Rise of “Lifestyle” Diseases in Developing Countries

Jun 2018

Although life expectancy and living standards are improving, developing countries also experience a rapid rise in health problems such as diabetes, obesity, high blood pressure and raised cholesterol levels. Caused mainly by dietary changes and a ...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in France

Jun 2018

The ageing of the population, changing household structures, growing environmental awareness and the adoption of new technologies are all impacting French lifestyles and buying habits. A rising number of wealthy retirees is driving demand for premium...

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Consumer Lifestyle

Consumer Lifestyle

Consumer Lifestyles in Germany

Jun 2018

German society is characterised by its affluence, its growing army of singletons, an ageing demographic and a growing ethnic mix. A combination of accelerating economic growth and a strong labour market have buoyed consumer confidence and spurred ...

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Strategy Briefing

Strategy Briefing

Households in Western Europe

Jun 2018

Western European households are among the wealthiest in the world, which makes them an attractive target group for products like appliances, furnishings and financial products. However, the region is also struggling from acute population ageing and ...

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Strategy Briefing

Strategy Briefing

Smart Cities: Empowering the Globe’s Urban Ecosystems

Jun 2018

As cities continue to face the challenges of population crowding, pressure on infrastructure and pollution, the “Smart Cities” model has emerged as an alternative that uses technology and innovation to address these growing urban problems. Over the ...

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Strategy Briefing

Strategy Briefing

Consumer Lifestyles in Western Europe

Jun 2018

Income growth in Western Europe overall is the slowest among all regions, but Turkey will see robust 40% growth in per capita income between 2017 and 2030. Rural residents continue to move to cities to find work, although they face rising house ...

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Strategy Briefing

Strategy Briefing

Update on Our Top 10 Global Consumer Trends for 2018: Clean Lifer Profile

May 2018

Clean Lifers, for whom minimalism and integrity is key to spending patterns, was one of our Top 10 Global Consumer Trends 2018. This update digs deeper into Euromonitor’s Lifestyle Survey to give a better profile of 20-29 behaviour patterns....

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