Lifestyles
Strategy Briefing
Baby Boomers: Old is Gold in Home and Garden
Aug 2018
Baby boomers are homeowners with DIY-knowledge, cooking skills and higher average incomes, making this generation attractive to home and garden players. Baby boomers are also transitioning into a new stage in their lives through retirement, ...
Consumer Lifestyle
Consumer Lifestyles in the Netherlands
Aug 2018
Dutch people are found to be among the happiest in the world, contributing to strong consumer confidence and a positive spending outlook. On the whole, consumers enjoy a comfortable standard of living, with a buoyant economy, low unemployment and a ...
Consumer Lifestyle
Consumer Lifestyles in Brazil
Aug 2018
In recent years consumers, suffering from the impact of the recession and related negative economic issues, cut back their household spending and eschewed non-essentials. Though the recession has passed, consumers remain wary, and a return to robust ...
Strategy Briefing
New Concepts in Consumer Foodservice: Technology and the Future of Dining
Aug 2018
The availability and creative use of technology is a chief driver of foodservice globally. “Connectivity” has exposed consumers to new cuisines, dining styles and a plethora of modern conveniences, while it allows operators to adapt to changing ...
Strategy Briefing
Disruptors: Digital Revolution Disrupts Media Industry, Inspires New Competitors
Aug 2018
Digital streaming services have disrupted the entertainment industry and changed the way viewers consume all types of content. Spotify, Amazon, Netflix and Apple have emerged as the four global heavyweights so far and all have strategic plans to ...
Strategy Briefing
The Wealth Report: How To Win The High Net Worth Market
Aug 2018
In spite of the small number of consumers, the high net worth market globally is highly profitable for brands and businesses. But it is not an easy market to crack, with brands that have identified HNWIs as a growth opportunity often facing a similar...
Strategy Briefing
Information and Communications in Asia Pacific
Jul 2018
Asia Pacific became the largest information and communications industry in the world in 2017 with a turnover of USD2.2 trillion. The Asian industry is fuelled by rapid adoption of technologies and countries’ overall modernisation, which will further ...
Strategy Briefing
Education in Asia Pacific
Jul 2018
With turnover of USD1.3 trillion, Asia Pacific is the largest and fastest-expanding education market in the world. While India and Indonesia are set to witness record CAGRs, China is to remain the regional leader in terms of absolute revenue growth. ...
Strategy Briefing
Update on our Top 10 Global Consumer Trends for 2018: It’s in the DNA – I’m so Special
Jul 2018
At the beginning of the year, Euromonitor International revealed its Top 10 Global Consumer Trends for 2018 and identified “It’s in the DNA – I’m so special” as one of the ones to watch. This update reviews the traction of the trend six months later....
Consumer Lifestyle
Consumer Lifestyles in Italy
Jul 2018
With the country facing a multitude of challenges – including slow economic recovery, political instability, high unemployment and an ageing population - consumers remain cautious and spending subdued. Moreover, a “brain drain” is occurring as many ...
Strategy Briefing
The Interplay Between Smart and Traditional Watches
Jun 2018
The decline of traditional watches and the explosion of smartwatches ignited a cause-effect narrative. Yet, the recovery of traditional watches, and the slowdown of wearable electronics, clearly indicates the two categories tap into different ...
Strategy Briefing
Sportswear in Western Europe
Jun 2018
The trends for healthy living and wellness continue to encourage sales of sportswear across Western Europe, with consumer preference shifting towards performance apparel and footwear as more people integrate exercise into their daily routine. The top...
Consumer Lifestyle
Consumer Lifestyles in Norway
Jun 2018
Abstract: Economic uncertainty dampened consumer confidence in recent years, but returning optimism boosted consumer spending in 2017 and growth is projected to continue through 2018. Older Norwegians with relatively high incomes are avid consumers, ...
Strategy Briefing
The Rise of “Lifestyle” Diseases in Developing Countries
Jun 2018
Although life expectancy and living standards are improving, developing countries also experience a rapid rise in health problems such as diabetes, obesity, high blood pressure and raised cholesterol levels. Caused mainly by dietary changes and a ...
Consumer Lifestyle
Consumer Lifestyles in France
Jun 2018
The ageing of the population, changing household structures, growing environmental awareness and the adoption of new technologies are all impacting French lifestyles and buying habits. A rising number of wealthy retirees is driving demand for premium...
Consumer Lifestyle
Consumer Lifestyles in Germany
Jun 2018
German society is characterised by its affluence, its growing army of singletons, an ageing demographic and a growing ethnic mix. A combination of accelerating economic growth and a strong labour market have buoyed consumer confidence and spurred ...
Strategy Briefing
Households in Western Europe
Jun 2018
Western European households are among the wealthiest in the world, which makes them an attractive target group for products like appliances, furnishings and financial products. However, the region is also struggling from acute population ageing and ...
Strategy Briefing
Smart Cities: Empowering the Globe’s Urban Ecosystems
Jun 2018
As cities continue to face the challenges of population crowding, pressure on infrastructure and pollution, the “Smart Cities” model has emerged as an alternative that uses technology and innovation to address these growing urban problems. Over the ...
Strategy Briefing
Consumer Lifestyles in Western Europe
Jun 2018
Income growth in Western Europe overall is the slowest among all regions, but Turkey will see robust 40% growth in per capita income between 2017 and 2030. Rural residents continue to move to cities to find work, although they face rising house ...
Strategy Briefing
Update on Our Top 10 Global Consumer Trends for 2018: Clean Lifer Profile
May 2018
Clean Lifers, for whom minimalism and integrity is key to spending patterns, was one of our Top 10 Global Consumer Trends 2018. This update digs deeper into Euromonitor’s Lifestyle Survey to give a better profile of 20-29 behaviour patterns....
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