Lifestyles
Consumer Lifestyle
Consumer Lifestyles in Spain
Jan 2019
While consumer confidence has been buoyed by economic recovery and a strengthening labour market since 2014, job insecurity remains a concern and many have been hit by poverty – especially the youth. This has caused consumers to increase their ...
Strategy Briefing
Targeting Consumers at the Bottom of the Pyramid in Developed Markets
Jan 2019
In developed markets, the middle class is typically considered the consuming class and is, therefore, the key target of consumer-focused businesses. It is, however, important to note that consumers at the bottom of the pyramid also represent a ...
Strategy Briefing
Consumer Types: South Korea
Jan 2019
While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. Euromonitor International’s Survey team has looked beyond standard demographics to create ...
Consumer Lifestyle
Consumer Lifestyles in Japan
Jan 2019
The rapidly ageing population is altering the consumer profile and boosting demand for age-specific products and services. Most consumers have adopted moderate spending habits in the midst of a sluggish economy, low wage growth and the anticipated ...
Consumer Lifestyle
Consumer Lifestyles in South Africa
Dec 2018
South Africa is still very much a land of haves and have-nots. With 56% of the population living below the national poverty line and unemployment at 28%, purchasing power for many is extremely limited. Moreover, even the most affluent consumers are ...
Consumer Lifestyle
Consumer Lifestyles in Russia
Dec 2018
Poverty and regional imbalances continue to affect Russia’s expenditure patterns. With purchasing power falling over the past four years, consumers have become highly price-sensitive and are seeking discounts and bargains wherever possible. ...
Strategy Briefing
Consumer Types: Germany
Dec 2018
While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard ...
Strategy Briefing
Consumer Types: India
Dec 2018
While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard ...
Consumer Lifestyle
Consumer Lifestyles in South Korea
Nov 2018
Economic expansion and income growth have positively impacted consumer confidence and driven expenditure in various discretionary spending categories; while the national love for technology has fuelled growth in areas from digital media consumption ...
Consumer Lifestyle
Consumer Lifestyles in Colombia
Nov 2018
With the recent signing of a peace agreement to end the country’s long-standing civil war, as well as a growing middle class and a brighter economic outlook, Colombia stands on the brink of a new era. However, poverty is still rife, and consumers ...
Consumer Lifestyle
Consumer Lifestyles in Canada
Nov 2018
Consumer spending has continued to grow in recent years, but rising interest rates and fear of household debt have recently prompted many to curtail spending on non-essentials. High interest rates are also a barrier for young consumers looking to buy...
Strategy Briefing
Consumer Types: France
Nov 2018
While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this issue, Euromonitor International’s Survey team looks beyond standard ...
Consumer Lifestyle
Consumer Lifestyles in Mexico
Nov 2018
Consumer expenditure has grown steadily in recent years despite several economic and political challenges, although many consumers remain cautious spenders. As internet penetration expands an increasing number are expected to take advantage of the ...
Consumer Lifestyle
Consumer Lifestyles in Saudi Arabia
Oct 2018
Saudi nationals have become more price-conscious in recent years, slowing growth in consumer expenditure, but while they largely remain attentive to household spending, consumers nevertheless appear more comfortable with their personal finances which...
Consumer Lifestyle
Consumer Lifestyles in Australia
Oct 2018
Australia has one of the world’s wealthiest and most digitally-advanced societies, with consumption fuelled by buoyant consumer confidence, high wages and low unemployment. Lifestyles are also being reshaped by an ageing but more multicultural ...
Strategy Briefing
Consumer Types: Brazil
Oct 2018
While companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender or income. To overcome this Euromonitor has looked beyond standard demographics to create distinct, ...
Strategy Briefing
Powerful Women: Reworking the Global Role Model
Oct 2018
This report examines the changing status of women and how they are embracing their new-found empowerment, influencing everything from spending to politics, as they and their roles in the home and the workplace evolve....
Strategy Briefing
Consumer Types: Australia
Oct 2018
While many companies often identify market segments using demographics alone, few would agree that consumers are neatly defined by age, gender, or income. To overcome this issue, Euromonitor International’s Survey team look beyond standard ...
Consumer Lifestyle
Consumer Lifestyles in India
Oct 2018
Consumers are enjoying rising incomes, but high income inequality means that not all are benefitting. Household spending has increased in recent years, driven largely by young, urban consumers with modern tastes. The nuclear family is becoming the ...
Consumer Lifestyle
Consumer Lifestyles in Sweden
Oct 2018
Sweden has one of the world’s most affluent, egalitarian and digitally-advanced societies, with consumption fuelled by factors including high wages, low unemployment and a generous social security net. Consumers have been at the forefront of the ...
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