India

India’s per capita disposable income and consumer expenditure remain relatively low compared to regional averages, but they are expected to record stable growth in the coming years, backed by public pay hikes and the country’s strong economic growth....

Traditionally, cats have been viewed as functional, serving the purpose of eradicating vermin. This is changing in accordance with modernisation of urban Indian society, with exotic breeds now regarded as a status symbol and desirable luxury. ...

During 2019, several new products were launched to provide products for dogs that have allergies to or problems digesting industrial dog food. While still niche, small entrepreneurial start-ups are producing products such as popsicles, and meatloaf ...

Fish food remains the largest category in other pet food thanks to the growing trend for fish as a décor element in households. The vibrant colours of fish in fish tanks add depth and calmness to a household and considerable interest. Consumers like ...

Pet ownership is increasing in India due to urbanisation and rising disposable incomes among middle-class households, coupled with changing attitudes to pets. For example, the ongoing humanisation trend is reducing traditional aversion to cat ...

Thanks to the humanisation trend and rising health and wellness awareness, sales have risen for pet dietary supplements. Pet owners are becoming interested in, for example, skin supplements and products infused with vitamins, as well as amino acids ...

With the increase in pollution levels since 2015, especially in metro cities, Indians have been concerned about their health. This is leading them to make a conscious effort to grow plants, not just outdoors but also indoors. They are willing to ...

There is a growing sense of individuality among today’s consumers, resulting from their increased exposure to the same global phenomenon and changing social dynamics. This has led to buyers wanting to express themselves through material goods. A ...

As Indian consumers look for the benefits of tiles, they have started preferring to use tiles in areas other than the kitchen and bathroom. They are open to using tiles too in other parts of the house such as the living room and bedroom. This demand ...

As Indian consumers have better lifestyles, awareness of different products in homewares, and a willingness to spend, dinnerware is benefiting. The Indian household has traditionally been dominated by stainless steel cutlery and dinner sets, but it ...

Despite being cost-conscious, many connected Indian consumers are becoming willing to increase their expenditure on purchases of products and services. This change in consumers’ inclination towards expenditure is fuelled by the increase in the median...

The number of births per thousand persons declined by 1.2% in 2018 from the previous year to reach 18.5 million, as per Euromonitor International’s Economics and Consumer data. Late marriages and the low fertility rate are primary factors adversely ...

Consumers in India are increasingly embracing healthy lifestyles, due to which there is growing demand for natural and herbal bath and shower products. As bathing is perceived as a therapeutic activity to help relax the mind and body, established ...

Consumers in India are gaining exposure to the latest beauty trends and make-up routines, which is also stimulating the desire to experiment across all colour cosmetics categories. Social media platforms including Instagram and Pinterest continue to ...

Deodorants is fragmented, with many well-established brands such as Fogg, Engage and Nivea offering deodorants at similar price points. Due to this, brand loyalty amongst consumers continues to remain low, with demand being driven by deodorants that ...

Penetration of hair removers/bleachers remains low in the country, as people in rural areas do not indulge in such products. However, the growth in urban households coupled with increasing influence of Western culture had a positive impact on hair ...

Indian consumers over the past decade have adopted deodorants pretty well and the category saw double-digit value growth in 2018. There has been a strong increase in demand for them as they not only serve the functional aspects, but also are pocket ...

Salon professional hair care continued to register the fastest growth in the hair care category in 2018. The continuity of the beauty and grooming trend has ensured the growth of salon professional hair care products, resulting in consumers, ...

Indian consumers are experiencing a rise in their disposable income and are becoming more aspirational in when choosing beauty and personal care products. However, the larger consumer base continues to be price sensitive. This has translated into all...

Men’s grooming products have traditionally captured a very limited shelf space in retail outlets due to their low demand. Thus, manufacturers have been known to have a large portfolio catering to woman’s needs with men’s grooming products being ...