India

Younger consumers remain the key demographic for the development of analgesics in India. The younger consumer group is more likely to engage in self-medication than their older counterparts, who prefer to visit a doctor before taking any drugs. ...

Weather conditions and high levels of pollution are key factors in generating demand for cough, cold and allergy (hay fever) remedies in India. Indeed, during periods of particularly bad pollution, chemists have been reported to have faced shortages ...

The rising number of gym goers and increasing consumer participation in outdoor activities are boosting sales of dermatologicals. Consumers engaged in regular physical exercise and outdoor pursuits have a higher probability of experiencing skin ...

The Indian market saw an influx of Ayurvedic dietary supplements offered by gurus and yogis such as Baba Ramdev and Sri Ravi Shankar during the review period. The introduction of such products has been accompanied by the aggressive marketing of the ...

The rise in consumer health-consciousness and the related shift towards more holistic approaches to health and wellbeing are leading to a growing focus on diet and nutrition. Increasingly consumers are looking to develop balanced diets to maintain ...

As consumer health-consciousness becomes generally more sophisticated and knowledge of eye conditions such as dry eye disease more refined, there is a growing demand for preservative-free eye care products. While these were not widely available in ...

A growing focus on natural ingredients and concerns about the potentially harmful impact of consuming artificial chemical compounds are an increasingly prominent feature of the health and wellness trend in many markets. In India, this is being ...

The consumer drive to quit smoking is being bolstered by the general rise in health-consciousness and the trend towards healthier lifestyles. According to GATS 2 (Global Adult Tobacco Survey), tobacco consumption amongst adults aged 15 years-old and ...

In India, ongoing urbanisation is leading to hectic modern lifestyles involving less sleep, longer working hours - often in front of computer screens - and irregular dietary habits focused more on convenience than nutrition. Consequently, there is a ...

Malnutrition amongst children remains a serious problem in India. According to the Union Ministry of Health and Family Welfare, the fourth National Family Health Survey, conducted over 2015-2017, revealed high levels of malnutrition in children. The ...

Sales of sleep aids are negligible in India. Consumers prefer to visit a doctor and receive prescription products for sleep-related issues instead of self-medicating. Hence, the availability and consumption of OTC sleep aids is very low....

While consumer-awareness of sports nutrition has improved, partly as a result of growing interest in fitness and increasing participation in regular exercise, it is still primarily restricted to gyms and urban areas. Apart from MuscleBlaze and Big ...

Multivitamins remains the largest category in vitamins, supported by consumers’ concern for overall wellbeing, demand for convenience and perceptions of value for money. According to Euromonitor International’s Health & Nutrition Survey, the top ...

The fast pace of modern urban lifestyles, the rise in single-person households and the increase in the number of households in which both partners work are all serving to erode the time available for the preparation and consumption of balanced meals....

Increasing participation in physical exercise and growing interest in leisure activities such as daytrips and weekend breaks have led to a rise in people engaging in outdoor activities, including trekking and sports. As these activities become more ...

Car rental is still in an emergent phase in India, but is expected to see continued strong growth during the forecast period. Growth will be driven by increasing demand amongst millennials – a key demographic in a country with an average age below ...

India will see healthy growth in 2019. Strong government consumption will support the economy, together with healthy private consumption. Oil price volatility and rising global trade protectionism are risks. Growth should be solid in the medium term ...

Low cost carriers, such as IndiGo and SpiceJet, dominate the airline industry in India, as the majority of consumers are more focused on price than quality of service. Despite higher prices, scheduled airlines remain the preferred choice amongst ...

Demand for affordable lodging options is growing in India as a result of the rise in domestic travel and the country’s appeal for budget travellers from abroad. Consequently, unrated hotels saw strong growth during the review period driven by their ...

Having failed to establish itself in hotels in the early part of the review period, Amazon re-entered travel in 2019 by offering domestic flights in the Indian market. Powered by local OTA, Cleartrip, Amazon began offering flights by airlines such as...