India

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

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    Gardening in India

    May 2021

    In 2020, sales of gardening products plummeted in current value terms, after seeing slow but steady rates of growth earlier in the review period. However, there were two trends evident with different impacts. On the positive side, during the COVID-19...

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    Home and Garden in India

    May 2021

    Overall home and garden witnessed a significant double-digit current value decline in 2020, with falling sales seen across almost all categories due to COVID-19. The complete lockdown of the country for two months in the first half of the year to ...

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    Home Improvement in India

    May 2021

    After seeing solid current value growth throughout the review period, home improvement turned to significant decline in 2020. However, 2020 saw a W-shaped performance in the category. After a reasonable performance at the start of the year, sales ...

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    Home Furnishings in India

    May 2021

    After seeing notable current value growth for most of the review period, home furnishings saw a dynamic decline in 2020. The purchase of most home furnishings can be postposed if necessary, and this was what happened in 2020 due to COVID-19. With the...

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    Homewares in India

    May 2021

    The COVID-19 lockdown in the first half of 2020, which aimed to prevent the spread of the virus in the country, resulted in restrictions on the operations of restaurants. They had to close during the national lockdown in the first half of the year, ...

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    Dog Food in India

    May 2021

    Since the outbreak of the COVID-19 pandemic, Indian consumers have been subject to strict national lockdown restrictions, including widespread home seclusion. For many consumers, this has caused or exacerbated mental health issues such as anxiety, ...

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    Other Pet Food in India

    May 2021

    Other pet food recorded a moderate decline in retail volume sales in 2020 as the category suffered from consumer preferences for dogs and cats. As cat and dog adoption was stimulated by home seclusion in 2020, consumers were less likely to look to ...

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    Pet Products in India

    May 2021

    Cat litter is expected to lead retail current value growth in pet products in 2021 thanks to robust cat adoption rates. Since the outbreak of COVID-19 in India in 2020, consumers have been faced with long months of home seclusion and isolation in ...

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    Cat Food in India

    May 2021

    Since the outbreak of COVID-19 in India in 2020, cat adoption rates have increased considerably. This is due primarily to the impact of the lockdown measures implemented by the government which left consumers in home seclusion for long periods in ...

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    Pet Care in India

    May 2021

    Indian pet food witnessed a spike in sales in 2020 due to a number of factors relating to the COVID-19 pandemic. Firstly, the number of pet adoptions, especially for cats and dogs, recorded a sharp increase as consumers looked to animals for ...

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    Strategy Briefing

    Strategy Briefing

    Childrenswear in Asia Pacific

    May 2021

    After persistently strong sales growth over the historic period, childrenswear saw a retail value decline in 2020 in Asia Pacific, as Coronavirus (COVID-19) hit the region. However, as children continued to outgrow their clothing and with parents ...

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    Fragrances in India

    Apr 2021

    After seeing solid retail volume growth and double-digit current value growth for most of the review period, in 2020 fragrances turned to significant decline by both measures. In fact, fragrances was one of the beauty and personal care categories ...

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    Oral Care in India

    Apr 2021

    Despite seeing a slowdown in its current value growth rate, oral care maintained growth in 2020, although did turn to slight decline in retail volume terms. Oral care has been relatively cushioned from the impact of COVID-19. In fact, the pandemic ...

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    Mass Beauty and Personal Care in India

    Apr 2021

    Mass beauty and personal care continued to account for by far the dominant share in beauty and personal care in 2020, due to the price sensitivity of the consumer base. After seeing strong current value growth rates for most of the review period, in ...

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    Colour Cosmetics in India

    Apr 2021

    During most of the review period colour cosmetics saw double-digit current value growth rates, along with slightly slower retail volume growth rates. However, in 2020 rates of increase took a tumble, with a decline in retail volume terms and only ...

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    Baby and Child-Specific Products in India

    Apr 2021

    In 2020, baby and child-specific products saw a strong slowdown in growth compared with previous years of the review period, although the slowdown in current value terms was not as strong due to price rises in most categories. With the emergence of ...

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    Bath and Shower in India

    Apr 2021

    Bath and shower saw slightly higher retail volume and current value growth rates in 2020 than in most other years of the review period. COVID-19 and the resultant rising awareness of the need for good hygiene led consumers to purchase more such ...

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    Skin Care in India

    Apr 2021

    Although skin care saw a slowing of its retail volume and current value growth rates in 2020 compared with other years of the review period, it was one of the beauty and personal care categories which remained fairly resilient to the impact of the ...

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    Country Report

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    Beauty and Personal Care in India

    Apr 2021

    After seeing solid retail volume growth and even stronger current value growth for most of the review period, beauty and personal care hit a roadblock in 2020 due to COVID-19. Retail volume growth only just managed to stay in positive territory, ...

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    Sun Care in India

    Apr 2021

    Sun care remained the smallest category within beauty and personal care in value terms in 2020. Despite India’s hot climate and consumer exposure to the sun throughout the year, there is a lack of consumer education on the benefits of sun protection....

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