India

Value sales growth of pet products in 2022 remains on a par with 2021 levels with further double-digit growth. An exponential increase in pet adoption rates during the pandemic has driven up sales of pet products in India. Factors such as affluence…

India’s cat population has grown rapidly since the start of the pandemic, with the local cat population set to almost double by 2023 compared to 2019. Most of this growth has been driven by lockdowns as a result of the pandemic, with the adoption…

After the second wave of COVID-19 hit India in the first half of 2021, the pandemic was believed to be under control due to a rise in vaccination rates. Although the country experienced a third wave in early 2022 as a result of the Omicron variant of…

In India, the sun shines bright for most of the year. This gives sun care companies a good opportunity to expand their coverage and increase their sales. However, this has not happened at the expected pace due to the low adoption rate of such…

With subsequent waves of infection, domestic hygiene remained a major consideration for consumers when buying monthly groceries in 2021. Despite the growth being on a larger scale, the category has expanded due to increased penetration driven by…

Retail sales of eggs in India witnessed a full recovery in 2021 after huge losses in 2020 due to negative press reports regarding a link between egg consumption and COVID-19 transmission. Nevertheless, these were quickly refuted and demand through…

Many professionals, especially within the IT and ITES sector, continued to work from home for most of 2021. Also, even though several offices returned to in-person working during the year, they operated in a hybrid mode, which meant being in the…

When the COVID-19 pandemic hit India in 2020, consumers were spending a lot more time at home in order to prevent contracting the virus and to curb its spread across the country. As a result, at-home consumption of certain dairy products, eg cheese,…

Indians have access to amongst the cheapest data services in the world. Cheap data, in conjunction with a significant young population, has translated into the fast adoption of digital video games software in India. Pre-pandemic, gaming was…

The COVID-19 pandemic, which resulted in restrictions on mobility and led to home isolation, forced consumers to explore e-commerce to make even simple daily purchases. These events resulted in people becoming more accustomed to exploring and making…

Early greying of hair and hair fall have increased significantly compared with previous generations. The key factors triggering these issues have been changes in diet, pollution, increasing stress and the usage of hair care products containing…

In 2021, wipes saw double-digit current value growth, which was higher than that seen in 2020, but comparatively lower than the pre-COVID-19 rates of increase. Despite a second wave of infection in 2021, companies were better-prepared to manage…

Sanitary protection saw a fairly steady performances during the pandemic. In 2021, the second year of the pandemic, growth in the category was similar to that seen in 2019, after seeing slightly slower growth in 2020. This was due to factors such as…

Fresh vegetables recorded strong growth through retail in 2020, as consumption occasions shifted toward the home. Many Indians felt uncomfortable dining out, and started to prepare most or all of their meals at home. As restaurants reopened and…

Fresh fruits experienced sustained total volume growth in 2021, as many consumers searched for produce as a source of immune support and health. In 2020, the pandemic encouraged many consumers to reassess their health and lifestyles, as poor diets…

The first half of 2021 saw India grappling with a devasting wave of infections with high hospital admissions. Due to this, intermittent lockdowns and restaurant closures remained prominent following upheaval in 2020. Most private offices and…

In tier II and III cities there has been increasing demand for children’s apparel from well-known fashion retailers. This consumer base would previously shop in local fashion retailers. However, with the economic growth of these cities and the…

Homeshopping is one of the smallest retail channels in India. Given the low promotional activities of companies in the channel, its popularity is limited amongst consumers. At a time when consumers are increasingly spending time on social media and…

Convenience stores, which are predominantly located in tier 1 and tier 2 cities in India, witnessed lower footfall than pre-pandemic in 2021, as consumers preferred to order groceries from home through e-commerce channels, or visit bigger…

Sales of RTD coffee remained negligible in India in 2021. The growing popularity of cold coffee in restaurants and cafés is, however, encouraging companies to introduce RTD coffee products. Increasing consumer demand and the expansion of the product…