India

Nestlé and Tata Starbucks launched RTD coffee products in India in the latter part of the review period, but volume and value sales in the category remained negligible in the market in 2019. The growing popularity of cold coffee in restaurants and ...

RTD tea is expanding strongly as it chimes with demand trends amongst urban millennials. Commonly sold in tea shops and other foodservice outlets that prepare iced tea, RTD tea benefits from its compatibility with busy urban consumers’ demand for ...

The prospects for energy drinks are likely to be negatively impacted by price rises following the decision to raise the GST on such products from 18% to 28%. The decision was made by the GST Council in September 2019 with the intention of removing ...

Rising consumer health-awareness, supported by government campaigns, a media focus on health and increasing access to the internet, is generating a growing interest in nutrition. In combination with the hectic character of modern urban lifestyles, ...

Asian speciality drinks had not achieved a significant presence in India by 2019, and the major players in the category have shown no signs of intending to launch Asian speciality drinks in the market during the forecast period....

The Indian soft drinks market is a site of considerable activity, influenced by rising health-consciousness and the changing lifestyles of young urban consumers. No category is left untouched by the health and wellness trend, from the addition of ...

Concentrates faces increasing competition from an expanding range of rival products that are more compatible with prevailing demand trends. The increase in consumer health-consciousness is proving to be a key factor in shifting demand away from ...

According to The Water Gap - WaterAid’s State of the World’s Water 2018, a report from the charity WaterAid, India has the world’s largest population without access to safe water close to home (163 million people). As a result, there is a ...

Non-cola carbonates saw significantly faster off-trade growth than cola carbonates in both volume and value terms in 2019, with lemonade/lime performing particularly well. The relatively low per capita consumption of carbonates in India provides ...

With sports drinks still at a nascent stage of development in India, manufacturers need to work to raise consumer awareness and communicate the particular benefits claimed for their products. At the end of the review period, sports drinks were still ...

The number of debit cards in circulation has witnessed rapid growth in India over the last few years. The government’s financial inclusion initiative, also known as Pradhan Mantri Jan Dhan Yojana, resulted in the share of the banked population ...

Pre-paid cards in India has always been driven by gift cards and transportation cards, and this is expected to continue over the forecast period. With the expansion of metro rail services in India, demand for metro smart cards is increasing, in turn ...

Charge cards are not used extensively by Indians, and this category accounts for only a small proportion of financial cards in the country. Users of charge cards must settle their outstanding dues by the end of the month in which the bills are ...

Credit card issuance fell sharply in the early 2010s, as banks tightened regulations to address the rising number of defaults. However, from 2016 the number of credit cards issued picked up, as more banks tried to improve card penetration amongst the...

Store cards had a negligible presence in India in 2019, and this will continue over the forecast period. Over the last few years, retailers have partnered with mobile wallets to provide consumers with an additional payment solution. This is in ...

Financial card transactions have posted healthy growth over recent years, following the government’s demonetisation initiative in November 2016, supported by the ongoing financial inclusion drive. Huge numbers of new bank accounts have been opened ...

Consumer lending has grown at a healthy pace in India; and this trend is expected to continue in the forecast period. Although 2018 saw declines in durables lending due to banks making fewer such loans available amid an increase in the number of ...

April 2019 saw the worst period for passenger car sales in New Delhi for eight years, as many consumers chose to postpone their car purchases given political uncertainty. With general election results upcoming, it is common for consumers to hold back...

A number of factors drove growth in coffee in India at the end of the review period. Rapid urbanisation contributed in several ways: eroding traditional consumption practices, creating new consumption opportunities through the development of retail ...

The Indian hot drinks market is seeing growth driven by a wide range of factors, including increasing consumer purchasing power, the positive impact of the new tax regime, developing distribution systems, and the rapidly evolving lifestyles of young ...