India

In 2022, the reported number of COVID-19 cases fell drastically, along with the increasing vaccination rate in the country. This resulted in a decline in pandemic-induced fear amongst consumers. As such, the frequency of usage of home care…

In 2022, for the first time in two years, people were able to enjoy their summer holidays in India. The reason for this was that both major COVID-19 waves came during the summer in 2020 and 2021, restricting all travel plans during these periods.…

Reliance Retail has been aggressively expanding in supermarkets, mainly through its Reliance Smart Point banner, which is helping to drive overall growth in this channel. Reliance Retail has plans to open a total of 5,000 Reliance Smart Point outlets…

With the Indian economy recovering in 2022, the retail industry was showing strong double-digit growth that was even stronger than the performance seen in 2021. The dynamic performance in 2022 was being driven by more positive consumer sentiment as…

Convenience retailers is a relatively small channel with low penetration in India, with just a few major players, such as Future Retail (Easy Day), Central Government Employees Consumer Cooperative Society (Kendriya Bhandar), Twenty Four Seven Retail…

According to the Ministry of Health and Family Welfare’s National Family Health Survey-5 (2019-2021), the population living in households that use an improved sanitation facility was 70%, compared with 49% in 2015-2016. With better access to toilet…

In 2022, although current value sales of home insecticides continued to rise, retail volume sales turned to decline. In this year, the reduced severity of the pandemic impacted consumer demand for home insecticides as fear of the virus subsided.…

The easing of pandemic-related restrictions significantly benefitted demand for baked goods in 2022, particularly for unpackaged cakes as the number of social events picked up over the year. To leverage this opportunity, a prominent local bakery…

The increasing penetration of sweet spreads in India is being driven by the growing adoption of Western food trends. Rapid urbanisation and the return to hectic schedules in a post-pandemic scenario amongst local consumers continued to drive retail…

Men’s swimwear saw a strong decline in 2020, and continued to underperform in 2021, as the pandemic emerged and spread. The reason for this was the major COVID-19 waves which were experienced by India, which happened during the summer in each year,…

Personal wipes, the only relevant format in the category, continued to record impressive double-digit retail volume and current value growth in 2022, with baby wipes contributing the most to sales. Baby wipes are becoming popular in India where they…

Sanitary protection continued to register strong growth in 2022. After a slowdown in 2020 and 2021, the travel industry has recovered, and local consumers have been returning to pre-pandemic habits. As a result, sanitary protection has benefited…

Hand dishwashing remained dominant within dishwashing in India in value terms in 2022, as the penetration of automatic dishwashers remained low. Bar soap is the most popular format within hand dishwashing, and the one with which most local consumers…

The pandemic altered the learning patterns of children across the country, as they shifted from school-based learning to online learning on mobile phones and laptops. However, in 2022 there was complete normalcy in the day-to-day lives of the masses,…

In 2022, with no lockdowns and no major wave of COVID-19, mobility returned to normal across the country. This allowed people to get back to activities such as socialising, organising events and visiting workspaces with ease, which aided the recovery…

Sales of jeans in India suffered significantly both in retail volume and current value terms during 2020 and into the early part of 2021, as lockdowns and social distancing led to store closures and home confinement for many consumers due to the…

According to Euromonitor International’s Lifestyles Survey 2021, a sixth of respondents said they were allergic or intolerant to certain foods, which was slightly higher than the level globally. According to the survey, there is also a significant…

Demand for retail tissue has notably increased in India since the pandemic, with local consumers using these disposable products as part of their cleaning and sanitation routines in the home, such as using paper towels for wiping surfaces. Habit…

The severity of the COVID-19 pandemic eased in 2022, which led consumers’ daily lives to return to a normal pattern. This helped increase the usage occasions for laundry care products, and allowed the category to attract increased consumer demand.…

Hindustan Unilever, which is expected to maintain second position in tea in value terms in 2022, follows the model Winning in Many Indias, whereby it treats the country as 15 heterogeneous clusters rather than one homogenous entity, owing to the…