India

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

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    Debit Cards in India

    Dec 2019

    The number of debit cards in circulation has witnessed rapid growth in India over the last few years. The government’s financial inclusion initiative, also known as Pradhan Mantri Jan Dhan Yojana, resulted in the share of the banked population ...

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    Pre-Paid Cards in India

    Dec 2019

    Pre-paid cards in India has always been driven by gift cards and transportation cards, and this is expected to continue over the forecast period. With the expansion of metro rail services in India, demand for metro smart cards is increasing, in turn ...

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    Charge Cards in India

    Dec 2019

    Charge cards are not used extensively by Indians, and this category accounts for only a small proportion of financial cards in the country. Users of charge cards must settle their outstanding dues by the end of the month in which the bills are ...

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    Credit Cards in India

    Dec 2019

    Credit card issuance fell sharply in the early 2010s, as banks tightened regulations to address the rising number of defaults. However, from 2016 the number of credit cards issued picked up, as more banks tried to improve card penetration amongst the...

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    Store Cards in India

    Dec 2019

    Store cards had a negligible presence in India in 2019, and this will continue over the forecast period. Over the last few years, retailers have partnered with mobile wallets to provide consumers with an additional payment solution. This is in ...

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    Financial Cards and Payments in India

    Dec 2019

    Financial card transactions have posted healthy growth over recent years, following the government’s demonetisation initiative in November 2016, supported by the ongoing financial inclusion drive. Huge numbers of new bank accounts have been opened ...

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    Consumer Lending in India

    Dec 2019

    Consumer lending has grown at a healthy pace in India; and this trend is expected to continue in the forecast period. Although 2018 saw declines in durables lending due to banks making fewer such loans available amid an increase in the number of ...

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    Consumer Credit in India

    Dec 2019

    April 2019 saw the worst period for passenger car sales in New Delhi for eight years, as many consumers chose to postpone their car purchases given political uncertainty. With general election results upcoming, it is common for consumers to hold back...

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    Coffee in India

    Dec 2019

    A number of factors drove growth in coffee in India at the end of the review period. Rapid urbanisation contributed in several ways: eroding traditional consumption practices, creating new consumption opportunities through the development of retail ...

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    Hot Drinks in India

    Dec 2019

    The Indian hot drinks market is seeing growth driven by a wide range of factors, including increasing consumer purchasing power, the positive impact of the new tax regime, developing distribution systems, and the rapidly evolving lifestyles of young ...

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    Tea in India

    Dec 2019

    The GST levied on tea at the end of the review period was 5%, around two percentage points lower than previously. Moreover, transportation and logistics costs are lower in the new tax environment, which will also benefit the tea category. Companies ...

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    Other Hot Drinks in India

    Dec 2019

    Other hot drinks saw growth slow in 2019, as consumer preferences shifted away from the category towards alternatives such as chocolate and vanilla syrups. Moreover, the general rise in health-awareness is leading consumers to become increasingly ...

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    Packaging Industry in India

    Oct 2019

    As households change, different packaging sizes are necessary to meet the different needs of consumers. While larger pack sizes were introduced to cater to traditional, large families, smaller, often single-person households want packaging that does ...

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    Country Profile

    Asia Pacific: Regional Profile

    Oct 2019

    Driven by China and India, Asia’s developing economies saw healthy rates of growth in 2018. Japan’s economic prospects are less favourable however. Too many of Asia’s economies are excessively dependent on exports and large inflows of foreign ...

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    Analgesics in India

    Oct 2019

    Younger consumers remain the key demographic for the development of analgesics in India. The younger consumer group is more likely to engage in self-medication than their older counterparts, who prefer to visit a doctor before taking any drugs. ...

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    Cough, Cold and Allergy (Hay Fever) Remedies in India

    Oct 2019

    Weather conditions and high levels of pollution are key factors in generating demand for cough, cold and allergy (hay fever) remedies in India. Indeed, during periods of particularly bad pollution, chemists have been reported to have faced shortages ...

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    Dermatologicals in India

    Oct 2019

    The rising number of gym goers and increasing consumer participation in outdoor activities are boosting sales of dermatologicals. Consumers engaged in regular physical exercise and outdoor pursuits have a higher probability of experiencing skin ...

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    Dietary Supplements in India

    Oct 2019

    The Indian market saw an influx of Ayurvedic dietary supplements offered by gurus and yogis such as Baba Ramdev and Sri Ravi Shankar during the review period. The introduction of such products has been accompanied by the aggressive marketing of the ...

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    Digestive Remedies in India

    Oct 2019

    The rise in consumer health-consciousness and the related shift towards more holistic approaches to health and wellbeing are leading to a growing focus on diet and nutrition. Increasingly consumers are looking to develop balanced diets to maintain ...

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    Eye Care in India

    Oct 2019

    As consumer health-consciousness becomes generally more sophisticated and knowledge of eye conditions such as dry eye disease more refined, there is a growing demand for preservative-free eye care products. While these were not widely available in ...

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