India

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in India. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

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    Income and Expenditure: India

    Jun 2019

    India’s per capita disposable income and consumer expenditure remain relatively low compared to regional averages, but they are expected to record stable growth in the coming years, backed by public pay hikes and the country’s strong economic growth....

    US$250
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    Country Report

    Country Report

    Cat Food in India

    Jun 2019

    Traditionally, cats have been viewed as functional, serving the purpose of eradicating vermin. This is changing in accordance with modernisation of urban Indian society, with exotic breeds now regarded as a status symbol and desirable luxury. ...

    US$990
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    Country Report

    Country Report

    Dog Food in India

    Jun 2019

    During 2019, several new products were launched to provide products for dogs that have allergies to or problems digesting industrial dog food. While still niche, small entrepreneurial start-ups are producing products such as popsicles, and meatloaf ...

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    Country Report

    Country Report

    Other Pet Food in India

    Jun 2019

    Fish food remains the largest category in other pet food thanks to the growing trend for fish as a décor element in households. The vibrant colours of fish in fish tanks add depth and calmness to a household and considerable interest. Consumers like ...

    US$990
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    Country Report

    Country Report

    Pet Care in India

    Jun 2019

    Pet ownership is increasing in India due to urbanisation and rising disposable incomes among middle-class households, coupled with changing attitudes to pets. For example, the ongoing humanisation trend is reducing traditional aversion to cat ...

    US$2,100
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    Country Report

    Country Report

    Pet Products in India

    Jun 2019

    Thanks to the humanisation trend and rising health and wellness awareness, sales have risen for pet dietary supplements. Pet owners are becoming interested in, for example, skin supplements and products infused with vitamins, as well as amino acids ...

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    Country Report

    Country Report

    Gardening in India

    Jun 2019

    With the increase in pollution levels since 2015, especially in metro cities, Indians have been concerned about their health. This is leading them to make a conscious effort to grow plants, not just outdoors but also indoors. They are willing to ...

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    Country Report

    Country Report

    Home Furnishings in India

    Jun 2019

    There is a growing sense of individuality among today’s consumers, resulting from their increased exposure to the same global phenomenon and changing social dynamics. This has led to buyers wanting to express themselves through material goods. A ...

    US$990
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    Country Report

    Country Report

    Home Improvement in India

    Jun 2019

    As Indian consumers look for the benefits of tiles, they have started preferring to use tiles in areas other than the kitchen and bathroom. They are open to using tiles too in other parts of the house such as the living room and bedroom. This demand ...

    US$990
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    Country Report

    Country Report

    Homewares in India

    Jun 2019

    As Indian consumers have better lifestyles, awareness of different products in homewares, and a willingness to spend, dinnerware is benefiting. The Indian household has traditionally been dominated by stainless steel cutlery and dinner sets, but it ...

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    Country Report

    Country Report

    Home and Garden in India

    Jun 2019

    Despite being cost-conscious, many connected Indian consumers are becoming willing to increase their expenditure on purchases of products and services. This change in consumers’ inclination towards expenditure is fuelled by the increase in the median...

    US$2,100
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    Country Report

    Country Report

    Baby and Child-Specific Products in India

    Jun 2019

    The number of births per thousand persons declined by 1.2% in 2018 from the previous year to reach 18.5 million, as per Euromonitor International’s Economics and Consumer data. Late marriages and the low fertility rate are primary factors adversely ...

    US$990
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    Country Report

    Country Report

    Bath and Shower in India

    Jun 2019

    Consumers in India are increasingly embracing healthy lifestyles, due to which there is growing demand for natural and herbal bath and shower products. As bathing is perceived as a therapeutic activity to help relax the mind and body, established ...

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    Country Report

    Country Report

    Colour Cosmetics in India

    Jun 2019

    Consumers in India are gaining exposure to the latest beauty trends and make-up routines, which is also stimulating the desire to experiment across all colour cosmetics categories. Social media platforms including Instagram and Pinterest continue to ...

    US$990
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    Country Report

    Country Report

    Deodorants in India

    Jun 2019

    Deodorants is fragmented, with many well-established brands such as Fogg, Engage and Nivea offering deodorants at similar price points. Due to this, brand loyalty amongst consumers continues to remain low, with demand being driven by deodorants that ...

    US$990
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    Country Report

    Country Report

    Depilatories in India

    Jun 2019

    Penetration of hair removers/bleachers remains low in the country, as people in rural areas do not indulge in such products. However, the growth in urban households coupled with increasing influence of Western culture had a positive impact on hair ...

    US$990
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    Country Report

    Country Report

    Fragrances in India

    Jun 2019

    Indian consumers over the past decade have adopted deodorants pretty well and the category saw double-digit value growth in 2018. There has been a strong increase in demand for them as they not only serve the functional aspects, but also are pocket ...

    US$990
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    Country Report

    Country Report

    Hair Care in India

    Jun 2019

    Salon professional hair care continued to register the fastest growth in the hair care category in 2018. The continuity of the beauty and grooming trend has ensured the growth of salon professional hair care products, resulting in consumers, ...

    US$990
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    Country Report

    Country Report

    Mass Beauty and Personal Care in India

    Jun 2019

    Indian consumers are experiencing a rise in their disposable income and are becoming more aspirational in when choosing beauty and personal care products. However, the larger consumer base continues to be price sensitive. This has translated into all...

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    Country Report

    Country Report

    Men's Grooming in India

    Jun 2019

    Men’s grooming products have traditionally captured a very limited shelf space in retail outlets due to their low demand. Thus, manufacturers have been known to have a large portfolio catering to woman’s needs with men’s grooming products being ...

    US$990
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