India

Growth in tourism and travelling in the country had helped bags and luggage to achieve growth in 2019. However, since the onset of COVID-19, the category witnessed a dramatic decline as travel was restricted, stores closed and consumers cut back on ...

Sales of jewellery suffered significant constraints from store closures, home seclusion and a reprioritisation of essential goods over more discretionary items in 2020. The onset of COVID-19 also led to the cancellation of major life events including...

Government initiatives to improve standards of education in the country and increase literacy rates include the education programme Samagra Shiksha Abhiyaan launched in 2018. In the 2020 India Budget, the government announced its continued focus on ...

Weddings are an important stimulus for manufacturers of watches as watches are commonly given as gifts to newlyweds. Manufacturers are often reliant on these events in order to sustain sales growth during times of economic slowdown. However, the ...

The combination of retail closures and the rapid deterioration of the country’s economy discouraged spending on personal accessories in the second quarter of 2020, as these products were generally perceived as non-essential. Moreover, the closure of ...

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Sales of eyewear are expected to experience a dramatic fall in 2020 in value terms at constant 2020 prices due to the implementation of lockdown, home seclusion and social distancing measures in place to halt the spread of COVID-19. During lockdown, ...

Pre-COVID-19, there was a strong trend towards commoditisation in spectacles with consumers often owning more than one pair. This was stimulated by the growing availability of affordable yet stylish offerings backed by marketing initiatives from ...

The steady growth enjoyed by contact lenses and solutions in 2019 was decimated by the onset of the global pandemic with sales at constant 2020 prices set to fall dramatically in 2020 as a whole. Demand for these products was annihilated by home ...

The COVID-19 pandemic in 2020 and the government’s response is set to have a significant impact on the eyewear market during the year. Lockdown, social distancing and shielding measures in place to halt the spread of the virus included the temporary ...

India has taken strict measures to control the spread of COVID-19 with the imposing of a strict lockdown at the end of March 2020. This resulted in the closure of non-essential stores, which included traditional toys and games stores and other ...

Licensing continues to play an important role in traditional toys and games, with licensed products continuing to gain share in 2019. These products have a particularly strong presence in action figures and accessories and dolls and accessories with ...

Mobile games saw extraordinary growth over the review period, with the category accounting for over half of all value sales of toys and games by 2019 and with growth showing no signs of slowing. A key factor in this was the fact that smartphones have...

The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to ...

India’s growth will decelerate in 2020. The lockdown has taken a heavy toll on the economy, with trade, transport and construction being badly hit. The lockdown is disproportionately affecting small enterprises with limited cash-flow, with knock-on ...

Pocket-sized deodorants launched by brands such as Engage, Axe, Set Wet and Yardley continued to gain traction in 2019 leading to the entry of more industry players seeking to benefit from the popularity of these products. These included Marico’s ...

The leading players launched a plethora of extensions of their power brands during 2019. For instance, Hindustan Unilever relaunched Pepsodent Germicheck toothpaste and Pepsodent Clove and Salt toothpaste with natural clay activated formula using ...

Mass beauty and personal care continued to hold by far the dominant shares in beauty and personal care in 2019 due to the price sensitivity of the consumer base. Mass bath and shower, hair care and skin care combined held the vast majority of sales. ...

Indian consumers became more brand conscious in 2019 although this trend has adversely impacted the growth of premium fragrances. While branding is obvious in some categories such as clothing, branding can be more challenging in premium fragrances in...

The COVID-19 pandemic in 2020 and the government’s response had a significant impact on India’s beauty and personal care market. Lockdown, social distancing and shielding measures in place to halt the spread of the virus had severe economic ...