India

With social mobility returning to pre-COVID-19 levels post-pandemic, cigarettes have experienced the fastest volume growth in a decade, mainly fuelled by increased consumption occasions. The working population, including 316 million Millennials and a…

People were finally able to travel in 2022, after almost two years of restrictions. Since the pandemic prevented individuals from leaving their homes, 2022 served as a year of travel for the populace. Recovery in the travel industry also encouraged…

With the removal of pandemic restrictions, there was increased mobility for travel and leisure activities in 2022, and this has continued in 2023. Public transportation such as rail and air has witnessed steep demand for both short and longer trips.…

Traditionally, cats were not popular as pets in India, with a typically poor image, and unfavourable qualities associated with them. However, there has been a change in the perception of cats, along with the growing influence of digital media.…

In 2022, the reported number of COVID-19 cases fell drastically, along with the increasing vaccination rate in the country. This resulted in a decline in pandemic-induced fear amongst consumers. As such, the frequency of usage of home care…

In 2022, for the first time in two years, people were able to enjoy their summer holidays in India. The reason for this was that both major COVID-19 waves came during the summer in 2020 and 2021, restricting all travel plans during these periods.…

With mobility returning to pre-pandemic levels, there has been a noticeable increase in on-the-go consumption, driven in particular by a resurgence in socialising among the younger generation. Various events, including sports, entertainment and auto…

In 2022, with no lockdowns and no major wave of COVID-19, mobility returned to normal across the country. This allowed people to get back to activities such as socialising, organising events and visiting workspaces with ease, which aided the recovery…

Sales of jeans in India suffered significantly both in retail volume and current value terms during 2020 and into the early part of 2021, as lockdowns and social distancing led to store closures and home confinement for many consumers due to the…

With the rise of social media and the growing emphasis on beauty, individuals are increasingly striving for a bright, white smile. This trend has led to a shift in beauty standards, with whiter teeth becoming a desirable trait. As a result, consumers…

In 2022, the return of social gatherings, coupled with an increased focus on multifunctional products, allowed colour cosmetics in India to witness healthy growth, which ultimately drove the category beyond the pre-pandemic level of value sales.…

India has a relatively stable political environment, but discrimination of minority groups is on the rise and the country has weak state finances. Economic development has outpaced peers and prospects for international trade are positive, although…

Coca-Cola divested its bottling operations in the northern part of India in 2019. Eventually, it plans to divest all its bottling operations through franchising. The company, through its bottling entity, Hindustan Coca-Cola Beverages (HCCB), operates…

Home furnishings in India witnessed an increase in current value sales in 2022, partly to rises in inflation and subsequent price increases. Consumers spent on home furnishings to upgrade their homes due to the economic climate. However, while demand…

Reliance Retail has been aggressively expanding in supermarkets, mainly through its Reliance Smart Point banner, which is helping to drive overall growth in this channel. Reliance Retail has plans to open a total of 5,000 Reliance Smart Point outlets…

With the Indian economy recovering in 2022, the retail industry was showing strong double-digit growth that was even stronger than the performance seen in 2021. The dynamic performance in 2022 was being driven by more positive consumer sentiment as…

Convenience retailers is a relatively small channel with low penetration in India, with just a few major players, such as Future Retail (Easy Day), Central Government Employees Consumer Cooperative Society (Kendriya Bhandar), Twenty Four Seven Retail…

According to the Ministry of Health and Family Welfare’s National Family Health Survey-5 (2019-2021), the population living in households that use an improved sanitation facility was 70%, compared with 49% in 2015-2016. With better access to toilet…

In 2022, although current value sales of home insecticides continued to rise, retail volume sales turned to decline. In this year, the reduced severity of the pandemic impacted consumer demand for home insecticides as fear of the virus subsided.…

The easing of pandemic-related restrictions significantly benefitted demand for baked goods in 2022, particularly for unpackaged cakes as the number of social events picked up over the year. To leverage this opportunity, a prominent local bakery…