India

Increased access to electricity is supporting the development of the refrigeration appliances category in the Indian market. Prime Minister, Narendra Modi, announced that the government had reached its target of providing every village in the country...

The Indian Government is pushing the use of clean fuel through the Pradhan Mantri Ujjwala Yojana scheme, leading to an increase in the coverage of LPG as the number of subscribers has grown. Historically, it has been common practice in rural areas to...

The government scheme, Deen Dayal Upadhyaya Gram Jyoti Yojana, aims to provide a continuous supply of electricity to rural India. The implementation of the scheme has the potential to support rising demand for kitchen appliances, including food ...

Air conditioners experienced favourable conditions in the summer of 2019, with rising temperatures encouraging consumers to look for respite. The availability of air conditioners with inverter technology, which makes them more energy efficient and ...

While there was growing uncertainty about the performance of the Indian economy in 2019, the consumer appliances market managed to maintain strong growth. The market’s expansion was supported by ongoing urbanisation, which contributed to an expanding...

There is a lack of awareness about products like cookers and range cookers amongst Indian consumers, who are accustomed to using freestanding hobs which can easily be transported when moving, as a significant proportion of the population lives in ...

An uncertain macro-economic environment dampened demand for microwaves in 2019, as waning confidence led to consumers cutting back on expenditure. Moreover, those consumers that are purchasing microwaves are increasingly looking for lower-priced ...

Dishwashers are perceived to be a luxury even amongst urban middle class consumers. This situation is maintained by dishwashers’ high prices, low levels of consumer awareness of their potential benefits, and limited availability. Furthermore, many ...

Washing machines have shifted from being perceived as a luxury item to being viewed as a regular household product, as a growing number of consumers have sought to simplify their lives in the midst of evermore hectic lifestyles. With household chores...

Demand for vacuum cleaners remained limited by the easy availability and affordability of domestic help at the end of the review period. Furthermore, a number of typical features of Indian homes make them difficult to clean using vacuum cleaners, ...

Personal care appliances grew strongly at the end of the review period. While consumers are becoming increasingly interested in personal grooming, growing numbers are looking to engage in styling regimens at home for convenience and affordability. ...

Sales growth remained strong for packaged food in India, both in 2019 and during the review period as a whole, with this linked to an ongoing shift from unpackaged to packaged products as disposable income levels rose and consumers’ focus on quality ...

Convenience food as a concept has been popular in Western countries for quite some time. In global terms, ready meals as a category is small in India. This is primarily due to preference among Indian consumers for cooked meals. However, ready meals ...

Soup continue to see steady growth riding on the back of increasingly hectic lifestyles and willingness to experiment with different flavours. According to Euromonitor International’s Lifestyles Survey, 30.9% of consumers felt that they do not have ...

Honey in India witnessed healthy double-digit growth in 2019, riding on the back of the health benefits and the consumer preference for natural and healthy alternatives for artificial sweeteners, and growing popularity of multiple honey flavours. ...

Dry sauces, which constitutes 53% of sauces, dressings and condiments, continued to display double-digit growth in value terms in 2019. Consumption remains high as dry sauces and herbs and spices remain a key ingredient in Indian cuisine and are used...

Consumers are becoming increasingly concerned about issues such as heart health and obesity, primarily in urban areas. According to the Health and Wellness Survey by Euromonitor International, 58.3% of consumers in India are concerned about their ...

India’s growth will decelerate in 2019. Moderation in growth is widespread as consumption, investment, manufacturing, and services suffer slowdowns. Oil price volatility and rising global trade protectionism are risks. Growth should be solid in the ...

Hot cereals, children’s breakfast cereals and family breakfast cereals all continue to see dynamic current value growth, with this linked to increased consumer awareness about the health benefits of these products. Busier lifestyles are also ...

There has been an increased willingness of consumers to try frozen products as they act as quick option for a healthy snack. The Indian consumer has slowly started to shift from unpackaged to packaged meat and seafood, citing the unhygienic ...