Market Research In Action Learn methods and best practices to maximise your market research portfolio. See how our clients leverage our insights, read up on mistakes to avoid and discover tips to find the right combination of research methodologies and applications.

Latest Content

Article

The Importance of Consumer-Centric Innovation

Brianna Peterson

Brianna Peterson

26 Apr 23

Companies are often reactive to trends. But a consumer-centric approach can help you build a proactive innovation pipeline. Here's a list of best practices to follow to ensure your customer is at the centre of your strategy.

Article

A Guide to Refine Your Positioning Strategy

Jared Conway

Jared Conway

22 Mar 23

Your product messaging needs to make an impression. That's where attributes come into play. But which ones should you to select? Here are two tools you can use to find the right claims and improve your competitive positioning.

White Paper

B2B Decision Making: Don’t Underestimate the Value of Market Research

Euromonitor International

Euromonitor International

6 Mar 23

You wouldn’t expect a pilot about to embark on a transatlantic flight to fail to run through his pre-take off checks and review the weather forecast for the journey. So why would a business fail to engage in market research before setting out on a particular strategy, product launch or important decision?

Article

How Businesses Can Benefit From Trends Beyond Their Primary Industry

Marija Milasevic

Marija Milasevic

21 Feb 23

It is essential to identify and act on trends beyond an organisation's core business to access new opportunities. Here is a quick breakdown of what businesses can gain from widening their industry focus.

Article

PEST Analysis: Why it Matters for Key Business Decisions

Maxim Hofer

Maxim Hofer

10 Jan 23

PEST analysis helps you proactively make the right business decisions. Read this article to understand how this research tool can help prevent risk and spot areas for growth.

Article

How Advertising Agencies Can Add Value to Pitches and Campaigns

Isabella Milne

Isabella Milne

8 Dec 22

Rising agency fees are unavoidable in a high-inflationary climate. And those cost hikes could challenge client retention. Here's why research is a critical resource for agencies to deliver effective campaigns.

Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More