Understanding how to connect and resonate with consumers and where to play and how to win in markets where the shift from traditional to sustainable purchases is occurring, is key to capitalising on future growth opportunities while contributing to sustainable development.
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Japan’s confectionery market sees a lot of innovation and new product launches thanks to Japanese consumers’ interest in new flavours and benefits. But which health benefits are gaining ground, delighting more online shoppers, and enjoying higher margins?
For brands to succeed and achieve growth, fast moving consumer goods (fmcg) manufacturers must understand consumers' needs and preferences. Being informed about which product claims are trending in an industry or category is an important piece of the jigsaw, helping companies spot emerging trends and make informed decisions on how to best position their products in a market.