If you’ve been tasked with conducting market research for your team, consider these common mistakes before getting started.
With inflationary pressures remaining strong so far in 2022 due to a variety of cost-push and demand-pull factors, it is vital for companies to carefully track how prices and availability are changing in core markets. Building various baskets of consumer goods can reveal how inflation and availability are faring across markets and help companies prioritise pricing and supply chain strategies.
About half of all consumers are hesitant to pay more for sustainable food products however, the number of products with sustainability claims in packaged food has been gradually increasing over the last three years, according to data from Euromonitor International’s Sustainable Living Claims Tracker.
How can sports sponsorship strategies work in conjunction with corporate social responsibility goals?
It is essential to identify and act on trends beyond an organisation's core business to access new opportunities. Here is a quick breakdown of what businesses can gain from widening their industry focus.
Companies around the world are struggling with price increases due to disruptions in local and global supply chain. It is critical for companies to stay aware of changing online prices and understand how competitors' products are faring.