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Article

Doing Your Own Market Research? Avoid These Three Common Mistakes

Mehdi Boursin

Mehdi Boursin

16 May 22

If you’ve been tasked with conducting market research for your team, consider these common mistakes before getting started.

Article

How to Track Prices and Availability for Essential and Discretionary Goods

Jared Conway

Jared Conway

27 Apr 22

With inflationary pressures remaining strong so far in 2022 due to a variety of cost-push and demand-pull factors, it is vital for companies to carefully track how prices and availability are changing in core markets. Building various baskets of consumer goods can reveal how inflation and availability are faring across markets and help companies prioritise pricing and supply chain strategies.

Article

Sustainable Food: Will Consumers Pay a Premium?

Jurgita Biceika

Jurgita Biceika

21 Apr 22

About half of all consumers are hesitant to pay more for sustainable food products however, the number of products with sustainability claims in packaged food has been gradually increasing over the last three years, according to data from Euromonitor International’s Sustainable Living Claims Tracker.

Article

How Consumer Trends are Establishing Ethical Goalposts in Sports Sponsorship

Alan Rownan

Alan Rownan

11 Apr 22

How can sports sponsorship strategies work in conjunction with corporate social responsibility goals?

Article

How Businesses Can Benefit From Trends Beyond Their Primary Industry

Marija Milasevic

Marija Milasevic

1 Apr 22

It is essential to identify and act on trends beyond an organisation's core business to access new opportunities. Here is a quick breakdown of what businesses can gain from widening their industry focus.

Article

Tracking Price Increases in Cereal Products From a Variety of Perspectives

Jared Conway

Jared Conway

31 Mar 22

Companies around the world are struggling with price increases due to disruptions in local and global supply chain. It is critical for companies to stay aware of changing online prices and understand how competitors' products are faring.

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