Listen to Euromonitor's Industrial Manager, Justinas Liuimia, discuss four short term risks to global supply chains.
Rising prices affect all aspects of the economy and shape market confidence. Inflation can be a positive sign of economic growth or a negative indicator of an overheated market. Therefore, tracking inflation leads to better understanding of the economic backdrop of business and consumer markets and to better decision-making.
At Euromonitor, we believe in helping clients answer their questions: What is driving growth? Are market conditions improving or deteriorating? How exposed are our markets and categories to economic shocks? How do we identify the markets and categories to prioritise?
In this video, Jared Conway, Head of Research of Product Development and Training, demonstrates how to use Euromonitor International's Price and Availability Tracker, which is an excellent starting point for monitoring the impact of inflation on discretionary and essential products sold online around the world.
With staple foods continuing to see inflationary pressure due to a number of cost-push and demand-pull drivers, monitoring these categories and their changing daily prices is paramount for staying ahead of the competition. Using Via, Euromonitor International’s e-commerce tracking tool, prices for stock keeping units (SKUs) by product categories and leading players can be easily tracked and compared.
If you’ve been tasked with conducting market research for your team, consider these common mistakes before getting started.