Latest Content
The Importance of Consumer-Centric Innovation
Brianna Peterson
Companies are often reactive to trends. But a consumer-centric approach can help you build a proactive innovation pipeline. Here's a list of best practices to follow to ensure your customer is at the centre of your strategy.
A Guide to Refine Your Positioning Strategy
Jared Conway
Your product messaging needs to make an impression. That's where attributes come into play. But which ones should you to select? Here are two tools you can use to find the right claims and improve your competitive positioning.
B2B Decision Making: Don’t Underestimate the Value of Market Research
Euromonitor International
You wouldn’t expect a pilot about to embark on a transatlantic flight to fail to run through his pre-take off checks and review the weather forecast for the journey. So why would a business fail to engage in market research before setting out on a particular strategy, product launch or important decision?
How Businesses Can Benefit From Trends Beyond Their Primary Industry
Marija Milasevic
It is essential to identify and act on trends beyond an organisation's core business to access new opportunities. Here is a quick breakdown of what businesses can gain from widening their industry focus.
PEST Analysis: Why it Matters for Key Business Decisions
Maxim Hofer
PEST analysis helps you proactively make the right business decisions. Read this article to understand how this research tool can help prevent risk and spot areas for growth.
How Advertising Agencies Can Add Value to Pitches and Campaigns
Isabella Milne
Rising agency fees are unavoidable in a high-inflationary climate. And those cost hikes could challenge client retention. Here's why research is a critical resource for agencies to deliver effective campaigns.