Euromonitor International creates customised solutions, tailored to our clients' needs. To do that, we believe we create the greatest value when we work together, partner with our clients and move beyond just the simple provision of data to better interpret what our research means for you.
Companies are always working to find that pricing sweet spot – the one that attracts (or better yet, converts!) their target shopper yet remains competitive with their peers on the shelf. And don’t forget the added layers of difficulty in adjusting this balance from country to country and retailer to retailer. This requires pricing and revenue management teams to create guidelines dictating pricing policy across different online retailers and monitor competitor prices, to make sure they are always appropriately priced against competing brands.
You have a wealth of data available to you, and you’ve been tasked to produce strategies and action points to expand your business. You need to sift through the noise and interpret the right data that links directly to your company’s growth. Easy, right?