Latest Content
Six Tips for Working with Emerging Market Data
Sarah Boumphrey
In Euromonitor International’s global market research, we abide by six key guidelines to ensure our data quality is of the highest standards. Learn our six tips for working with emerging market data here.
Tracking Sustainability Claims: Where to Play and How to Win
Maria Coronado Robles
Understanding how to connect and resonate with consumers and where to play and how to win in markets where the shift from traditional to sustainable purchases is occurring, is key to capitalising on future growth opportunities while contributing to sustainable development.
Tailoring Our Insights to Your Strategic Goals: Introducing Passport Plus
Zandi Brehmer
Passport Plus is a new service from Euromonitor International that connects you directly to our experts for tailored thought leadership and help with answering your questions through the lens of your business.
Understanding Product Availability, Ratings and Pricing Trends: Health Claims in Japan
Jared Conway
Japan’s confectionery market sees a lot of innovation and new product launches thanks to Japanese consumers’ interest in new flavours and benefits. But which health benefits are gaining ground, delighting more online shoppers, and enjoying higher margins?
Support Marketing Strategies Using Product Claims Data
Katharina Bagul
For brands to succeed and achieve growth, fast moving consumer goods (fmcg) manufacturers must understand consumers' needs and preferences. Being informed about which product claims are trending in an industry or category is an important piece of the jigsaw, helping companies spot emerging trends and make informed decisions on how to best position their products in a market.
ペットフード業界における競合他社のポジショニング追跡
Euromonitor International
世界には、ドッグフードだけで3億以上のSKUが存在します。市場規模、チャネル、ブランドシェアといったデータは分析に欠かせない重要な情報ですが、更にこれらをSKUデータと組み合わせることで、例えば犬のサイズごとにポジショニングされたドッグフード商品ごとの棚占有率やブランドシェアを推定することができます。