Sustainability
Explore sustainability data and insights at a more granular level than ever before. Understand what sustainability claims matter most to consumers, validate winning opportunities and make substantiated claims that avoid greenwashing.
Drive your growth with sustainability intelligence
Products that make sustainability-related claims achieve better growth across multiple categories when compared with those that don’t, but do you know which are the right sustainable product claims to make in the right markets, at the right time?
Measure the sales and penetration of 70+ sustainability claims using a standardised taxonomy across 25 countries, 11 industries and 50 different categories; unlock global survey insights to help you deliver an impactful sustainability strategy, and craft substantiated claims backed by data.
Our solutions
The Voice of the Industry
Explore specific industry related trends, business campaigns, and attitudes and expectations for sustainability from industry leaders in 5 regions.
Voice of the Consumer
Learn more about consumers’ evolving attitudes, expectations and adoption of sustainability across key global markets.
Product Claims Tracker
Monitor the levels of sustainability adoption across countries and product categories.
Brand Claims Tracker
Discover where companies and brands lead in terms of a sustainable product portfolio and which ones are falling behind.
Quarterly SKU Count and Price Tracker
Measure how strongly a sustainability claim manifests itself and monitor median price changes for each claim with our Quarterly SKU Count and Price Tracker.
Sustainability Product Claims Index
Would you like to know the types of sustainable products proving popular in your markets? For example, are 'can be recycled' product claims more popular than 'vegan' - in which categories? Take a look at our Sustainable Product Claims Index for an overview. The index is part of our Sustainability Opportunity Tracker. Learn more.
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How we help our clients
Market Landscape
Euromonitor played a pivotal role in reshaping
the client’s sustainable innovation strategy by
facilitating a comprehensive understanding of
the recycling infrastructure in key markets, while
also explaining the potential implications and
opportunities this knowledge presented for their
future actions.
Trend Activation
Euromonitor assumed the role of a strategic
partner for the client’s C-Suite team, delivering an
expert-led presentation on global sustainability
trends and the future sustainability landscape.
This presentation was instrumental in shaping and
driving their product portfolio strategy.
Product Positioning
Euromonitor recommended the right approach
to reach pet owners by understanding their
perceptions about sustainability and the current
product offering in the market, to identify gaps
and transform them into growth opportunities.
Latest Content
Global Economic Outlook: Q4 2023
Maxim Hofer
The global economy has continued to show unexpected resilience in the second half of 2023 despite elevated inflation and restrictive monetary policy in most economies. In large part, this has been the result of surprising strength of the US economy, driven by robust consumer spending, low unemployment and high services sector activity.
Top Global Consumer Trends 2024
Euromonitor International
The biggest trends that’ll impact your business strategy. Here’s what you need to know about consumers next year.
Navigating the Effects of El Niño on Consumer Industries in Latin America
Jorge Zuniga
With climate change influencing all consumer sectors, integrating sustainable practices becomes paramount for risk reduction and resilience building. Amidst this, phenomena like El Niño pose additional challenges, altering consumption patterns and sparking new demands, especially in Latin America.
Sustainability in Business: Capturing the Value
Maria Coronado Robles
We surveyed over 40,000 consumers and 900 professionals to find out their sustainability priorities. Get the results to help guide your strategy.
Plant-Based Foods & Proteins Summit Asia 2023
Emil Fazira
Bridge2Food’s Summit Asia is designed to provide in-depth insights into the latest developments and trends in the alternative proteins industry.
The Relentless Growth of the Aluminum Beverage Can in the Americas
Matthew Barry
One of the most noticeable features of beverages in the last decade has been the dramatic growth in popularity of the metal beverage can. While proponents of the can like to tout features like sustainability and portability as the driving forces behind this, what has really happened is that the can has aligned itself well with some of the most dynamic growth categories in beverages. It is this category alignment that has been the key to cans’ success.
