Sustainability

Explore sustainability data and insights at a more granular level than ever before. Understand what sustainability claims matter most to consumers, validate winning opportunities and make substantiated claims that avoid greenwashing.

 
 

Drive your growth with sustainability intelligence

Products that make sustainability-related claims achieve better growth across multiple categories when compared with those that don’t, but do you know which are the right sustainable product claims to make in the right markets, at the right time?

Measure the sales and penetration of 70+ sustainability claims using a standardised taxonomy across 25 countries, 11 industries and 50 different categories; unlock global survey insights to help you deliver an impactful sustainability strategy, and craft substantiated claims backed by data.

Our solutions

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The Voice of the Industry

Explore specific industry related trends, business campaigns, and attitudes and expectations for sustainability from industry leaders in 5 regions.

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Voice of the Consumer 

Learn more about consumers’ evolving attitudes, expectations and adoption of sustainability across key global markets.

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Product Claims Tracker

Monitor the levels of sustainability adoption across countries and product categories.

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Brand Claims Tracker

Discover where companies and brands lead in terms of a sustainable product portfolio and which ones are falling behind.

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Quarterly SKU Count and Price Tracker 

Measure how strongly a sustainability claim manifests itself and monitor median price changes for each claim with our Quarterly SKU Count and Price Tracker. 

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  Explore Euromonitor's Sustainability content and insights   

Sustainability Product Claims Index

Would you like to know the types of sustainable products proving popular in your markets? For example, are 'can be recycled' product claims more popular than 'vegan' - in which categories? Take a look at our Sustainable Product Claims Index for an overview. The index is part of our Sustainability Opportunity Tracker. Learn more. 

For an optimal user experience, this interactive dashboard is best viewed on screens with a width of at least 1190px.

How we help our clients

 

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Market Landscape 

Euromonitor played a pivotal role in reshaping 
the client’s sustainable innovation strategy by 
facilitating a comprehensive understanding of 
the recycling infrastructure in key markets, while 
also explaining the potential implications and 
opportunities this knowledge presented for their 
future actions.

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Trend Activation

Euromonitor assumed the role of a strategic 
partner for the client’s C-Suite team, delivering an 
expert-led presentation on global sustainability 
trends and the future sustainability landscape. 
This presentation was instrumental in shaping and 
driving their product portfolio strategy. 

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Product Positioning 

Euromonitor recommended the right approach 
to reach pet owners by understanding their 
perceptions about sustainability and the current 
product offering in the market, to identify gaps 
and transform them into growth opportunities. 

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Ready to discover our Sustainability platform?

What value does an impactful sustainability strategy add to your business?

Latest Content

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Global Economic Outlook: Q4 2023

Maxim Hofer

Maxim Hofer

17 Nov 23

The global economy has continued to show unexpected resilience in the second half of 2023 despite elevated inflation and restrictive monetary policy in most economies. In large part, this has been the result of surprising strength of the US economy, driven by robust consumer spending, low unemployment and high services sector activity.

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Euromonitor International

Euromonitor International

16 Nov 23

The biggest trends that’ll impact your business strategy. Here’s what you need to know about consumers next year.

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Navigating the Effects of El Niño on Consumer Industries in Latin America

Jorge Zuniga

Jorge Zuniga

20 Oct 23

With climate change influencing all consumer sectors, integrating sustainable practices becomes paramount for risk reduction and resilience building. Amidst this, phenomena like El Niño pose additional challenges, altering consumption patterns and sparking new demands, especially in Latin America.

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Sustainability in Business: Capturing the Value

Maria Coronado Robles

Maria Coronado Robles

25 Sep 23

We surveyed over 40,000 consumers and 900 professionals to find out their sustainability priorities. Get the results to help guide your strategy.

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Plant-Based Foods & Proteins Summit Asia 2023

Emil Fazira

Emil Fazira

Marina Bay Sands 10 Bayfront Avenue, Singapore 018956 21 Nov 23 | SGT: 08:50 AM

Bridge2Food’s Summit Asia is designed to provide in-depth insights into the latest developments and trends in the alternative proteins industry.

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The Relentless Growth of the Aluminum Beverage Can in the Americas

Matthew Barry

Matthew Barry

14 Sep 23

One of the most noticeable features of beverages in the last decade has been the dramatic growth in popularity of the metal beverage can. While proponents of the can like to tout features like sustainability and portability as the driving forces behind this, what has really happened is that the can has aligned itself well with some of the most dynamic growth categories in beverages. It is this category alignment that has been the key to cans’ success.

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