White Papers Learn how to solve business challenges with actionable insights from Euromonitor.

White Papers

White Paper

Understanding the Path to Purchase: 2022 Global Consumer Types

Lisa Holmes

Lisa Holmes

18 Jul 22

We define eight types of consumers based on their traits, values and priorities. The goal: equip you with practical insights to reach the right audience.

White Paper

Global Trends in The Commodities Market

Euromonitor International

Euromonitor International

14 Jul 22

Explore the latest trends shaping the global commodities market in our free report extract.

White Paper

Global Economic Forecasts: Q2 2022

Euromonitor International

Euromonitor International

8 Jun 22

Our Global Economic Forecast reports highlight quarterly macro changes across key markets. For our Q2 2022 edition, we consider the economic implications of the war in Ukraine and the potential impact of a global stagflation scenario.

White Paper

Leveraging Product Claims to Build a Successful Brand Strategy

Katharina Bagul

Katharina Bagul

20 May 22

To develop successful marketing strategies, companies want to understand the product claims trending across categories and countries. This informs branding initiatives, inspires new product innovation and supports company-wide corporate goals.

White Paper

Top 100 Retailers in Asia 2022

Hianyang Chan

Hianyang Chan

19 May 22

In this white paper, Euromonitor experts uncover top trends, channel performance and market dynamics in Asia so you can optimise your retail strategy.

White Paper

What’s New In Retail: Emerging Global Concepts

Michelle Evans

Michelle Evans

10 Mar 22

Retail innovation is in overdrive. Stores are now platforms for brand storytelling, and technology makes aspirational business models possible. Find inspiration from best-in-class retail concepts that are setting new shopping standards.

White Paper

Global Economic Forecasts: Q4 2021

Euromonitor International

Euromonitor International

7 Dec 21

The global economic outlook at the end of 2021 remains constrained by an ongoing mismatch between consumer demand and the availability of certain services.

White Paper

Top 100 City Destinations Index 2021

Rabia Yasmeen

Rabia Yasmeen

2 Dec 21

Measuring city tourism performance is increasingly important because of the changing nature of travel. Euromonitor International is addressing this gap by developing a proprietary Top 100 City Destinations Index. Download our white paper to see how cities are performing globally, regionally and across 6 key pillars that are important for the successful performance of a travel destination.

White Paper

10 Principais Tendências Globais de Consumo 2022

Alison Angus

Alison Angus

23 Nov 21

Mudanças radicais no estilo de vida motivaram os consumidores a tomarem decisões de forma intencional, consciente e ambiciosa em 2021. Agora, eles estão colocando os planos em ação, se aventurando e aproveitando o momento.