High inflation, increased interest rates and weakening GDP growth are very present issues global economies are facing. To what extent these factors will impact other areas like consumer confidence, supply chains and more will depend on a range of domestic and international variables.
We define eight types of consumers based on their traits, values and priorities. The goal: equip you with practical insights to reach the right audience.
To develop successful marketing strategies, companies want to understand the product claims trending across categories and countries. This informs branding initiatives, inspires new product innovation and supports company-wide corporate goals.
Retail innovation is in overdrive. Stores are now platforms for brand storytelling, and technology makes aspirational business models possible. Find inspiration from best-in-class retail concepts that are setting new shopping standards.
Measuring city tourism performance is increasingly important because of the changing nature of travel. Euromonitor International is addressing this gap by developing a proprietary Top 100 City Destinations Index. Download our white paper to see how cities are performing globally, regionally and across 6 key pillars that are important for the successful performance of a travel destination.