2022 faced simultaneous headwinds: inflation reached record levels around the globe, driven by energy and food shortages because of the war in Ukraine. The ensuing rise in interest rates coupled with growing political tensions has negatively impacted consumer and business confidence, resulting in a projected fall of real GDP to 2.3% in 2023. Against this bleak backdrop, the issue of climate change is more pressing than ever.
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Economic uncertainty is expected to continue throughout 2023. But some economies like the US have been more resilient than anticipated from a result of a strong labour market.
You wouldn’t expect a pilot about to embark on a transatlantic flight to fail to run through his pre-take off checks and review the weather forecast for the journey. So why would a business fail to engage in market research before setting out on a particular strategy, product launch or important decision?
This playbook helps you make a statement in the marketplace. You learn how to select and track product attributes that match consumer demands in three steps. Find your next opportunity today.
The biggest trends that’ll impact your bottom line. Here’s what you need to know about consumers this year.
Las tendencias más relevantes que impactarán en tus resultados. Esto es lo que necesitas saber sobre los consumidores este año.