White Papers
Understanding the Path to Purchase: 2022 Global Consumer Types
Lisa Holmes
We define eight types of consumers based on their traits, values and priorities. The goal: equip you with practical insights to reach the right audience.
Global Trends in The Commodities Market
Euromonitor International
Explore the latest trends shaping the global commodities market in our free report extract.
Global Economic Forecasts: Q2 2022
Euromonitor International
Our Global Economic Forecast reports highlight quarterly macro changes across key markets. For our Q2 2022 edition, we consider the economic implications of the war in Ukraine and the potential impact of a global stagflation scenario.
Leveraging Product Claims to Build a Successful Brand Strategy
Katharina Bagul
To develop successful marketing strategies, companies want to understand the product claims trending across categories and countries. This informs branding initiatives, inspires new product innovation and supports company-wide corporate goals.
Top 100 Retailers in Asia 2022
Hianyang Chan
In this white paper, Euromonitor experts uncover top trends, channel performance and market dynamics in Asia so you can optimise your retail strategy.
What’s New In Retail: Emerging Global Concepts
Michelle Evans
Retail innovation is in overdrive. Stores are now platforms for brand storytelling, and technology makes aspirational business models possible. Find inspiration from best-in-class retail concepts that are setting new shopping standards.
Global Economic Forecasts: Q4 2021
Euromonitor International
The global economic outlook at the end of 2021 remains constrained by an ongoing mismatch between consumer demand and the availability of certain services.
Top 100 City Destinations Index 2021
Rabia Yasmeen
Measuring city tourism performance is increasingly important because of the changing nature of travel. Euromonitor International is addressing this gap by developing a proprietary Top 100 City Destinations Index. Download our white paper to see how cities are performing globally, regionally and across 6 key pillars that are important for the successful performance of a travel destination.
10 Principais Tendências Globais de Consumo 2022
Alison Angus
Mudanças radicais no estilo de vida motivaram os consumidores a tomarem decisões de forma intencional, consciente e ambiciosa em 2021. Agora, eles estão colocando os planos em ação, se aventurando e aproveitando o momento.