In Collaboration with Visa, we unlock the future of Loyalty. Explore how to harness the full potential of loyalty programmes and turbocharge the path to lasting customer retention.
You can’t rely on basic demographics alone to accurately target shoppers. Get eight types of consumers, so you can tailor campaigns based on personal traits and values. The goal: equip you with practical insights to reach the right audience.
2022 faced simultaneous headwinds: inflation reached record levels around the globe, driven by energy and food shortages because of the war in Ukraine. The ensuing rise in interest rates coupled with growing political tensions has negatively impacted consumer and business confidence, resulting in a projected fall of real GDP to 2.3% in 2023. Against this bleak backdrop, the issue of climate change is more pressing than ever.
Megatrends are powerful shifts in consumer behaviour that transform the future of business. Plan your innovation roadmap, build consumer-centric strategies and unlock your growth potential with this megatrend analysis report.