Apparel and Footwear

Market research on the apparel and footwear industry. Standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
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Strategy Briefing

Strategy Briefing

World Market for Apparel and Footwear

Jul 2021

Apparel and footwear was among the industries hardest hit by the Coronavirus (COVID-19) pandemic. Retail sales were damaged by temporary store closures and weakened consumer spending. The pandemic also accelerated a channel shift to e-commerce in the...

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Strategy Briefing

Strategy Briefing

Fashion Retailers Experiment with Mobile Retail in India

Jul 2021

Since the pandemic, distribution channels have suffered due to the intermittent lockdowns, barring physical stores from operating. This has resulted in retailers facing a tough challenge to make their offerings available to consumers. To overcome ...

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Strategy Briefing

Strategy Briefing

Nostalgia in Western Europe

Jun 2021

Nostalgia was a trend prior to 2020, but as lifestyles continue to be disrupted by COVID-19, consumers spend more time in their homes to stop the spread of the virus and increasingly turn to nostalgia to help them cope with the anxiety, stress and ...

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Strategy Briefing

Strategy Briefing

The World Beyond the Pandemic

Jun 2021

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic ...

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Strategy Briefing

Strategy Briefing

What the US Fashion Industry Can Teach Others About Digital Transformation

May 2021

The COVID-19 pandemic has accelerated the shift to e-commerce, exemplified by the US fashion industry, which is embracing the rapid digital evolution across every aspect of businesses. This report reviews the results of Euromonitor International's ...

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Strategy Briefing

Strategy Briefing

Sportswear in Western Europe

May 2021

Having recorded healthy growth rates over the historic period, sportswear sales in Western Europe went into reverse in 2020, impacted by Coronavirus (COVID-19) and the measures implemented to contain its spread. These included, at times, gym closures...

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Strategy Briefing

Strategy Briefing

Childrenswear in Asia Pacific

May 2021

After persistently strong sales growth over the historic period, childrenswear saw a retail value decline in 2020 in Asia Pacific, as Coronavirus (COVID-19) hit the region. However, as children continued to outgrow their clothing and with parents ...

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Strategy Briefing

Strategy Briefing

Where Consumers Shop for Apparel and Footwear

Apr 2021

The COVID-19 pandemic has accelerated the shift to e-commerce in apparel and footwear. Specialist retailers and department stores shut down temporarily due to COVID-19 preventative measures and had to quickly pivot to e-commerce operations. Also, ...

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Company Profile

Company Profile

Adidas In Apparel and Footwear

Apr 2021

The second largest player in the world within apparel and footwear, adidas Group operates across all regions with its two brands adidas and Reebok. Even though sports is its core business, the company has successfully expanded into non-sports ...

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Country Report

Country Report

Apparel and Footwear in Germany

Mar 2021

Apparel and footwear in Germany was strongly impacted throughout 2020 as a result of the pandemic. Due to the fashion-driven and non-essential nature of this market and the strong reliance on store-based retailing in generating revenues for almost ...

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Strategy Briefing

Strategy Briefing

Global Recovery Tracker: Q1 2021

Mar 2021

The global outlook has improved as of Q1 2021, thanks to vaccination progress in many developed countries. Nevertheless, the recovery prospects remain distant for most economies in the face of the spread of new, more infectious variants of the virus....

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Company Profile

Company Profile

Levi Strauss and Co in Apparel and Footwear

Mar 2021

Levi Strauss & Co was not spared by the downturn following the Coronavirus outbreak with the jeans company hit hard by forced store closures around the world. Nonetheless, the crisis has further accelerated the Group’s digital transformation plans. ...

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Strategy Briefing

Strategy Briefing

Apparel and Footwear: Quarterly Statement Q1 2021

Mar 2021

The apparel and footwear industry has been hit particularly hard by the Coronavirus (COVID-19) pandemic. This briefing provides Euromonitor International’s Apparel and Footwear Q1 2021 quarterly research results and market updates on 2020-2025 ...

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Country Report

Country Report

Apparel and Footwear in Austria

Mar 2021

Apparel and footwear was hard hit following the outbreak of COVID-19, with value and volume sales plummeting in most categories. Apparel and footwear specialist retailers and other non-essential retailers closed on 13 March following the introduction...

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Country Report

Country Report

Apparel and Footwear in South Africa

Mar 2021

After seeing static retail volume sales and notable current value growth in 2019, in 2020 apparel and footwear saw a decline in volume terms, along with a slower value decline. With the arrival of the COVID-19 virus in the country in March of this ...

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Country Report

Country Report

Apparel and Footwear in Turkey

Mar 2021

The fast-spreading COVID-19 dampened economic prospects in Turkey in 2020. This resulted in a direct hit to consumer confidence in the second quarter of 2020 following the first case of COVID-19 in March. Like many countries around the world, Turkey ...

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Country Report

Country Report

Apparel and Footwear Specialist Retailers in Peru

Mar 2021

Apparel and footwear specialist retailers have been hit especially hard by the crisis. The most immediate cause of the collapse in value sales in 2020 was the closure of non-essential retail from mid-March to July. Although outlets have been ...

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Strategy Briefing

Strategy Briefing

Apparel Accessories in Asia Pacific

Mar 2021

Growth was already slowing in the region in 2019 due to a weaker performance in China and a sharp decline in Hong Kong. With the arrival of Coronavirus (COVID-19), Asia Pacific then saw falling sales levels in 2020, with even explosive growth in face...

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Strategy Briefing

Strategy Briefing

Apparel Accessories in Western Europe

Mar 2021

Western European sales of apparel accessories were already falling prior to 2020, with the arrival of Coronavirus (COVID-19) in the region then resulting in significant declines in nearly all categories in 2020. The exception was other apparel ...

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Country Report

Country Report

Apparel and Footwear in Morocco

Mar 2021

Apparel and footwear in Morocco was seriously impacted by the COVID-19 pandemic in 2020. The industry as a whole suffered its worst crisis for several years. In response to the pandemic, the Moroccan government imposed a strict lockdown across the ...

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