Greece

Cigarettes continued to suffer from ongoing retail volume decline in 2018 due to rising health awareness in Greece. Although there remains a high percentage of the Greek adult population that continues to smoke cigarettes compared to other EU ...

Smoking tobacco, or more specifically pipe tobacco, proved to be more resilient than cigarettes due to its greater affordability (even compared to fine cut tobacco). Consumers who are used to rolling their own cigarettes using papers and tobacco are ...

Tobacco continued to feel the effects of tax hikes for cigarettes and fine cut tobacco during the recession with these categories suffering further declines in 2018. In addition, rising health awareness in the country is encouraging Greeks to quit ...

Following its entry to Greece in 2017, heated tobacco and tobacco heating products continued to record strong retail volume and current value growth in 2018. Philip Morris was the first player to enter this category through its local affiliate ...

Supported by more casual dress codes and the spread of sport as a status symbol, sportswear in Western Europe is seeing significant value growth, despite fierce price competition. Rising per capita spending on versatile trainers and leggings is ...

Cat food in Greece recorded modest growth in both retail volume and current value terms in 2019. This can be largely attributed to the fact that the cat population in the country remained stable. Cats continued to be popular pets as they are ...

In 2019, the dog population in Greece continued to increase slightly, with smaller breeds growing in popularity at the expense of both medium-sized and large dogs. This is particularly the case in urban areas, where during the economic downturn ...

Other pet food in Greece continued to struggle in 2019, with all categories registering a further decline in both retail volume and current value terms. Over the review period the fish and reptile populations witnessed the heaviest declines. This can...

Pet care in Greece recorded its strongest current value growth of the review period in 2019. The industry’s performance continued to be supported by the pet humanisation and premiumisation trends, with many owners becoming increasingly aware of how ...

With pets increasingly being seen as fully fledged members of the family, their owners are seeking new and innovative products which can improve the health and wellbeing of their animals and help them to live longer. Sales of pet dietary supplements ...

Colour cosmetics, having suffered great losses during the recession, has entered a trajectory of modestly positive growth, with value sales increasing in 2018. Sales are expected to continue their slow recovery over the forecast period, yet to quite ...

Beauty and personal care recorded growth in 2018, following a long period of recession-led decline. As the worst seems past for the Greek economy, Greek consumers seem willing to increase spending on beauty and personal care, whilst the proliferation...

Since the onset of the recession, sales of premium brands have been drastically downsized, as financially strapped Greek consumers have massively traded down to mass brands. To restrain further volume losses, manufacturers and retailers have engaged ...

Skin care is an intensely promo-driven market, filled with discounts, promotional packs (such as 1+1) and extensive promotions in beauty specialist retailers (whereby the great majority of sales takes place during promo periods, estimated to extend ...

Record-breaking tourist arrivals, rising awareness regarding sun hazards and a wide range of products available for various needs (mists, anti-ageing, wet skin technologies) boosted volume sales for sun care in 2018. However, intense price wars, ...

Bolstered by baby wipes and sun care product, value sales of baby and child-specific products grew in 2018 after declining throughout the review period in the face of the ongoing demographic crisis and economic hardship. This prompted intense offers ...

After many crisis-ridden years during which the category was in decline, bath and shower returned to positive growth in 2018, as is the case with beauty and personal care products overall. Mirroring the performance of the total market of beauty and ...

During 2018, deodorants remained under intense promotional pressure, with discounts and promotions, frequently in the form of 1+1, being in the order of the day. Financially constrained Greek consumers have been accustomed to chasing after offers, ...

During the review period, a growing portion of the female population in Greece shifted towards laser hair removal, which has become substantially more affordable. Beauty salons that offer permanent hair removal have constant special offers and ...

Sales of premium fragrances were drastically downsized during the recession, as consumers traded down to mass or bulk fragrances, shopped for items only under promotions, or abandoned this non-essential category altogether. The stabilisation of the ...