Greece

Direct selling in Greece suffered during the pandemic due to restrictions, and saw a reinforced decline in retail current value sales that had been underway before coronavirus broke out. In 2022 direct selling recorded positive growth in current…

After a tumultuous two years of the pandemic, retailing in Greece is finally showing strong signs of recovery. While the energy crisis has resulted in people making fewer non-essential purchases, the increase in prices has kept the turnover high. In…

Shoe polish remains the most important category within polishes, with current retail value and volume sales increasing in 2022 as local consumers returned to pre-pandemic levels of activity outside of the home.

Vending in Greece saw a major development in 2022 with the opening of the first fully robotic physi-digital micro-retail store, i-mall Micro Market, in Athens. The mall is described as the first-ever "micro-market" in Greece, featuring over 40 small…

Sklavenitis maintains lead in Greek hypermarkets amid growing competition from larger supermarkets

Despite the category’s maturity due to its high penetration rate and declining birth rates, companies are investing in baby wipes in Greece, which continue to sell due to their multiple uses. In 2021, Mega Disposables retained its lead thanks to its…

Rising production costs and supply chain pressures forced companies to increase their retail prices. While price offers and promotions remained regular and aggressive, all brands and SKUs' retail prices were subject to hikes. While this led to…

Toilet care now appears to have reached maturity, which is hindering further growth. Indeed, all subcategories within toilet care saw a decline in volume/value sales in 2022. Rim blocks remains the best performing subcategory in toilet care, but also…

2022 began with below average temperatures and while these began to rise towards late spring, the summer season saw lower-then-average temperatures. This inevitably affected demand for home insecticides, resulting in current retail value and volume…

Rising inflation and the resumption of pre-pandemic consumer behaviour were the key trends in 2022, with both factors leading to volume losses in home care in Greece, although losses in current value sales were mitigated to some extent from steep…

Despite their large presence, supermarkets in Greece faced significant challenges in 2022 due to economic uncertainty, inflation and the energy crisis. With consumers limiting their purchases to necessary commodities, sales volumes have decreased,…

Discounters in Greece continued to rise in 2022, supported by a significant number of new store openings. Many of these openings had been postponed from 2020 due to the pandemic, but retailers are now keen to expand their footprint in the country.…

The retail price of tissue products was subject to significant hikes, above inflation in 2022. This was due to rising costs of raw materials, hikes in energy prices and increasing logistics costs, resulting in higher production costs. Although…

The dynamic growth in the sales of home care disinfectants during 2020 and 2021, at the height of the COVID-19 pandemic, was followed by a steep decline in 2022, although sales remained significantly higher compared with 2019. Manufacturers are…

Hikes in production and transport costs are leading to increased retail prices, and laundry detergents in powder format are seeing steeper price hikes compared to other categories due to the use of gas in the production process. As a result of this,…

Even though retailers and manufacturers continue to engage in intense promotional activity to mitigate volume sales decline, profit margins have been squeezed as a result of significant increases in production and transport costs. Not only are price…

In 2022, convenience retailers in Greece saw the return of Carrefour with its new convenience store concept, Carrefour Express. The company's initial plan was to open stores in tourist areas, with the aim of increasing sales. This move reflects the…

In 2022, inflationary pressures significantly impacted the performance of consumer foodservice in Greece. As the prices of fast-moving consumer goods rose and consumer purchasing power declined, many people began to exert more caution in their…

As a result of inflation and significant price increases across the board, local consumers are shifting towards basic products with a lower retail price. This has benefitted bleach, which remains one of the cheapest home care products despite price…

The impact of the war in Ukraine on consumer psychology, coupled with rising inflation and the subsequent decline in disposable incomes, led Greek consumers to reduce expenditure on home care products and prioritise essentials over luxury items in…