Greece

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Travel in Greece

Sep 2022

The lifting of travel restrictions is contributing to the recovery of international travel, both outbound and inbound. Sun and beach remains the key selling point of Greece as a global travel brand. However, since the outbreak of the Coronavirus…

USD 2,450
Country Report

Lodging (Destination) in Greece

Sep 2022

In hotels, current value sales recovered faster than room nights from the 2020 Coronavirus (COVID-19) slump in Greece in 2021, largely because growth was highest in luxury and upscale hotels. The situation is set to stabilise over 2022, as mid-market…

USD 1,195
Country Report

Sports Nutrition in Greece

Sep 2022

The closure of gyms during the Coronavirus (COVID-19) lockdown period and strict health protocols upon reopening have taking their toll on sports nutrition. Upon reopening, gyms only accepted vaccinated consumers; hence, a large part of the…

USD 1,195
Country Report

Portable Players in Greece

Aug 2022

Retail volume sales of portable players continue to decline in Greece in 2022. The only category to see positive growth is wireless speakers. Wireless Bluetooth speakers continue to post strong growth in sales and although penetration increased…

USD 990
Country Report

Chocolate Confectionery in Greece

Jul 2022

Sustainability is a major driver of demand, and players remain aware of consumer concern with the environmental footprint of packaging, products and ingredients. Eco-friendly trends continue to forge on, shaping innovation and prompting companies and…

USD 1,195
Country Report

Sportswear in Greece

Mar 2022

Sports apparel and footwear witnessed more dynamic growth in current value terms compared to other areas of apparel and footwear with sportswear brands taking a growing share of sales. Home seclusion, the shift to work from home arrangements, and the…

USD 1,195
Country Report

Menswear in Greece

Mar 2022

Even before the COVID-19 pandemic sportswear brands were thriving in menswear and this trend intensified during 2021 as Greek men embraced a more casual look. The lockdowns and the shift to work from home arrangements, together with the closure of…

USD 1,195
Country Report

Direct Selling in Greece

Feb 2022

Even before the onset of the pandemic, direct selling retail current value sales had been in decline. COVID-19 merely served to reinforce this trend. With local consumers, particularly younger ones, becoming more comfortable shopping online,…

USD 1,195
Country Report

Tea in Greece

Jan 2022

Retail sales of tea benefited from the Coronavirus (COVID-19) pandemic in 2020. Alongside increased consumption by the established consumer base as a health prevention measure, COVID-19 attracted new consumers to tea. Green tea and fruit/herbal tea…

USD 1,195
Country Report

RTD Coffee in Greece

Jan 2022

There were some developments in the competitive landscape of RTD coffee as energy drinks companies introduced hybrid products (FF RTD coffee). For example, Hell Energy Hellas entered RTD coffee with the launch of Hell Energy Coffee in cappuccino and…

USD 1,195
Country Report

Juice in Greece

Jan 2022

Growth in sales of not from concentrate 100% juice was supported by the launch of products in two litre bottles by Christodoulou Bros (Christodoulou Family) and Hellenic Dairies (Olympos). Orange remained the leading flavour in 100% juice, while…

USD 1,195
Country Report

Charge Cards in Greece

Dec 2022

The lifting of COVID-19-related control measures and the return of the Greek economy to something approaching pre-COVID normality underpinned positive growth in commercial charge cards during 2022. The category register positive growth in…

USD 1,195
Country Report

Analgesics in Greece

Sep 2022

The number of Coronavirus (COVID-19) cases has been relatively low in Greece, compared with other Western European countries, since the outbreak of the pandemic in 2020. The compulsory use of face masks through most of 2020-2021 resulted in a decline…

USD 1,195
Country Report

Mobile Phones in Greece

Aug 2022

In smartphones in Greece, Xiaomi managed to take over the leadership from Samsung in 2021 with retail volume sales posting a double-digit increase across most years of the review period, including those projected for 2022. Looking at its best-selling…

USD 990
Country Report

Imaging Devices in Greece

Aug 2022

The reopening of borders and lifting of travel restrictions is benefiting sales of imaging devices in Greece in 2022. During 2020 and 2021, demand for imaging devices was undermined not only by the economic shock of the pandemic but also by the fact…

USD 990
Country Report

Home Video in Greece

Aug 2022

During the lockdown in Greece in 2020 and 2021, consumers invested in in-home entertainment and this contributed to the sales performance of televisions. Since the reopening of international travel and horeca, consumer priorities have shifted towards…

USD 990
Country Report

Headphones in Greece

Aug 2022

TWS earbuds is the best performing category among headphones. It is a category where polarisation is very strong: consumers enter with entry-level economy products and upon trial and error migrate to premium brands, skipping mid-range offerings. In…

USD 990
Country Report

Wine in Greece

Jul 2022

Wine is the only alcoholic drinks category where total volume sales nearly recovered to pre-COVID-19 levels at the end of 2021. It was the category that was subject to a major channel shift during on-trade closure with consumers of wine shifting to…

USD 1,195
Country Report

Depilatories in Greece

May 2022

Depilatories showed a small increase in 2021, performing better compared to 2020 but not recovering to 2019 sales levels. Closed salons and laser hair removal specialists (depilatories’ key competitors) in the first quarter of 2021 translated to a…

USD 1,195
Country Report

Deodorants in Greece

May 2022

After a negative 2020 when home seclusion discouraged the consumption of deodorants, sales returned to a positive trajectory in Greece in 2021, as was the case before the COVID-19 crisis. The lockdown/restrictive measures (staying inside, working…

USD 1,195
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