Greece

After years of robust performances due to the momentum of inbound tourism, growth in car rental slowed down during 2019 against a backdrop of weakening Eurozone economies, the uncertainty surrounding Brexit and the recovery in the competing market of...

Air travel will see continued growth over the forecast period. With the Greek economy expected to stabilise and slowly recover, Greeks will increase their air travel, while the variety of air connections available, and at competitive fares, will help...

There is an ongoing trend seeing both foreign and domestic backers invest in luxury hotels, which continues to be the fastest-growing hotel type. The boom in luxury hotels is being seen in Athens, but also at popular destinations on the Greek ...

There is a positive outlook for intermediaries, in line with the positive outlook for outbound and domestic tourism, which is, in turn, due to the stabilisation and gradual recovery of the Greek economy after the turmoil of the crisis and the fact ...

After a number of years with record-breaking incoming arrivals, Greek tourism saw a slowdown in growth rates in 2019. This was due to a number of factors, including the recovery of competing destinations, Turkey in particular, the weakening of a ...

Slower growth was recorded in inbound arrivals in 2019 due to a number of reasons. This included a slowdown in a number of Eurozone economies as well as insecurity caused by a possible no-deal Brexit, given that the UK is a major source market for ...

After a long, crisis-induced, freeze on car sales, new car registrations started to rise again towards the end of the review period, with this trend set to continue over the forecast period. However, this is not translating into growing demand for ...

Computers retail volume and current value sales continue to fall strongly in Greece. Most financially struggling consumers prioritise smartphones, which have rapidly evolved into their main internet browsing device. For many consumers, a smartphone ...

Wireless connectivity via Bluetooth is the main trend driving developments within home audio and cinema. There has been a clear shift from “traditional” non-connected devices towards connected home audio systems. This trend is fuelling volume growth ...

In 2018, TV sales in Greece were boosted by the holding of the popular Black Friday promotional event, with consumers being keen to benefit from discounting activities. In addition, the holding of the FIFA World Cup also helped to boost demand among ...

The mass use of smartphones with ever-improving built-in cameras is expected to continue to squeeze sales of digital cameras over the forecast period. The dominance of the smartphone-centred all-in-one trend is particularly affecting fixed lens ...

Smartphones, the largest single category in both retail volume and value sales within consumer electronics in Greece, has now reached maturity. Consequently, volume sales again stagnated in 2019 after years of robust growth as consumers upgraded from...

Sales of consumer electronics remain under pressure in Greece, with ongoing financial hardship forcing consumers to remain budget-conscious. Nevertheless, smartphones remain a top priority among consumers, thus negatively impacting demand for ...

Wireless speakers remains the only portable players category recording sales growth in Greece. In an era of smartphone dominance, the connectivity and all-in-one trends are driving growth for certain products such as wireless speakers at the expense ...

Although expanding from a relatively low base, wearable electronics is among the fastest-growing categories in consumer electronics in Greece. In line with modern user trends such as rising health and fitness awareness and constant connectivity, ...

Craft beers are under the spotlight in Greece, helping to improve the performance of domestic premium lager. Imported premium lager is performing well too, benefiting from on-trade trends in drinks being favourable to beer. Consumers trading down ...

Cider/perry recorded the strongest growth in alcoholic drinks in Greece in 2018. Growth is still coming from a relatively small sales base, with still low penetration, but the increase in product variety and availability is leading to an increase in ...

Sales of alcoholic drinks posted a dramatic decline during the recession. In 2018, however, a recovery was in evidence as beer total volume sales registered an increase after several years of decline. Wine continued to perform well, with sales again ...

Despite low purchasing power and consumer confidence, premiumisation is a key trend in spirits. Consumption of spirits has declined among Greeks since the outbreak of the recession, yet they are increasingly upgrading to premium and super-premium ...

In 2016, the Greek government introduced excise tax on wine. Companies lobbied against the new tax, given that Greece was the only wine-producing country in the EU with excise tax on domestically-produced wines. The tax resulted in rises in retail ...