Greece

Vitamin C and vitamin D have posted dramatic increases in sales since the onset of the pandemic. Consequently, in 2022, sales already started to show signs of decline due to maturity. Vitamin D, which is the largest category, witnessed losses in 2022…

Given the strong increase in tourism flows, lodging, travel modes and foodservice had almost fully recovered to pre-pandemic levels by 2022, although this was not the case for intermediaries. Even though value sales in intermediaries posted a strong…

The picture is expected to be bleak for consumer electronics in 2023, with overall volume sales expected to fall. Continuing economic uncertainty as a result of Russia’s invasion of Ukraine, the significant rise in inflation and tightening monetary…

AgriFarm has recently unveiled its latest product line: vegan snack bars crafted from legumes. These come in three novel flavours, namely, roasted vegetables with thyme, Greek herbs with oregano, and Mediterranean with tomato, olive, and basil. The…

Fast growth in 2021 and 2022 almost saw beer return to its 2019 pre-Coronavirus (COVID-19) total volume sales level by the end of the review period. This performance was driven by the reopening of the market as the threat of the pandemic and related…

Retail volume sales of cigarettes rose, but only very marginally, in 2022. Following over a decade of strong retail volume sales decline, the category is starting to show signs of stabilisation. However, the competition with heated tobacco remained…

Significant price appreciations were observed at the end of the review period. The ongoing war in Ukraine caused a shortage of raw materials, resulting in significant delays in supply chains. This, in turn, led to an increase in prices as many…

Sun protection is one of the most dynamic and lucrative markets in Greece, and in 2022 sales, after a brief setback in 2020 due to COVID-19 and a dynamic comeback in 2021, seemed firmly back on the track of healthy growth. Rising consumer awareness…

During the financially challenging and highly inflationary year of 2022, the two main (and staple) categories of toothpaste and manual toothbrushes showed resilience, displaying only marginal volume declines. For toothpaste, value sales nevertheless…

Colour cosmetics was the category that took the biggest hit during the pandemic, witnessing a free-fall in sales amidst lockdowns (notably including the closure of department stores and beauty specialist retailers), mask-wearing and reduction in…

Upon the lifting of all COVID-19 related regulations, including the compulsory use of face masks, social distancing rules and compulsory self-isolation, there has been a surge in illness which has been a major contributor to sales growth for…

There is expected to be a decrease in volume sales of smartphones, which is by far the most popular mobile phone, in 2023. Continuing inflation and rising price sensitivity is persuading many consumers to put off upgrading their smartphone. That…

Imaging devices are expected to register further volume decline in 2023. Continuing advances in smartphones cameras leading are leading to continual decline in imaging devices, to the extent that some smartphones can meet the imaging device needs of…

Home video is expected to register minimal volume decline in 2023. Several factors are expected to cause the negative performance. Continuing inflation is resulting in lowering purchasing power. Also, there was a surge in sales of big-ticket items…

Headphones is expected to register double-digit volume growth in 2023 and is expected to be the best performing consumer electronic in 2023. This growth is solely driven by increased volume sales for TWS earbuds, with volume sales expected to fall…

On-trade volume sales of wine continued to rise dynamically in 2022, although sales remained below the 2019 pre-pandemic level. The strong recovery from the 2020 slump, in light of the outbreak of Coronavirus (COVID-19), was driven by the easing then…

Volume sales declined across all categories of depilatories in 2022. The current unfavourable economic climate, marked by the severe energy crisis and raging inflation, is the reason behind the decline during the year. Hair removers/bleaches and…

After witnessing a significant drop in volume sales in 2020, when lockdowns and the lack of socialising slashed consumption, deodorants were quick to recover in 2021 and 2022, making up their losses as consumers returned to normal living and…

After a tumultuous two years of the pandemic, retailing in Greece is finally showing strong signs of recovery. While the energy crisis has resulted in people making fewer non-essential purchases, the increase in prices has kept the turnover high. In…

Shoe polish remains the most important category within polishes, with current retail value and volume sales increasing in 2022 as local consumers returned to pre-pandemic levels of activity outside of the home.