Greece

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Greece StatisticsConsumer Lifestyles in GreeceGreece Country BriefingsFuture Demographics: Greece in 2030

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    Tobacco in Greece

    Jun 2021

    The two Coronavirus (COVID-19) lockdowns in 2020 (mid-March-May and from November 2020) had a significant effect on tobacco products, although the impact could vary according to the category. The first lockdown affected smoking patterns, due to ...

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    Tobacco Free Oral Nicotine in Greece

    Jun 2021

    Despite the development and penetration of tobacco free oral nicotine in other countries, the category is practically non-existent in Greece, due to the lack of product awareness and relevant players. The potential for the emergence of the category ...

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    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Greece

    Jun 2021

    Home seclusion informed an increase in smoking among smokers in Greece during the first lockdown, as the opportunities for outdoor activities were scarce and consumers found themselves with long hours to fill in the home. Moreover, stress and anxiety...

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    Cigarettes in Greece

    Jun 2021

    The first lockdown, mid-March-May 2020, saw an increase in the consumption of cigarettes as some smokers smoked more often per day. This was partly due to home seclusion and the limited activities open to people as the lockdown forced the closure of ...

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    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Greece

    Jun 2021

    The number of heated tobacco users continued to grow rapidly in 2020, to exceed the e-vaping population for the first time. Offered by the same company, Papastratos Cigarette (GBO: Philip Morris International), iQOS HEETs continued to gain on ...

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    Country Briefing

    Country Briefing

    Households: Greece

    Jun 2021

    The number of Greek households is projected to decrease by 2040. Rising economic uncertainty is to further challenge the record low birth rate and contribute to declining household size. The COVID-19 pandemic and disruptions in the country’s tourism ...

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    Beer in Greece

    May 2021

    The closure of Greece’s on-trade throughout much of 2020 has had a huge impact on beer consumption, given than more than half of beer volumes in Greece in 2019 were consumed in the on-trade channel. On-trade sales collapsed, and although retail sales...

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    Alcoholic Drinks in Greece

    May 2021

    The government’s closure of cafés and bar for two separate periods and the subsequent restrictions on occupancy and opening hours have had a huge impact upon alcoholic drinks consumption in Greece, where hospitality outlets play a huge part in most ...

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    Cider/Perry in Greece

    May 2021

    Sales of cider/perry have been hit especially hard by the pandemic. Like other alcoholic drinks, there have been significant losses deriving from horeca closures, but the category has been more affected by border closures and the decline in tourist ...

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    Rtds in Greece

    May 2021

    RTDs has seen the steepest drop in volume sales of any alcoholic drinks category as a result of COVID-19, yet the pandemic and the changes it has brought in consumer behaviours have opened up significant new growth opportunities. In 2020, on-trade ...

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    Country Report

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    Wine in Greece

    May 2021

    Total volume sales of wine are set to be dragged down in 2020 by the sharp drop in on-trade sales. The main reason for this is the two shutdowns of the country’s hospitality sector, between March and May, and November and December. The second ...

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    Spirits in Greece

    May 2021

    Spirits consumption has been in decline in Greece over the review period, in line with trends for people choosing lighter alcoholic drinks for health and wellness reasons. However, this decline has accelerated sharply in 2020, as consumption was ...

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    Strategy Briefing

    Strategy Briefing

    Sportswear in Western Europe

    May 2021

    Having recorded healthy growth rates over the historic period, sportswear sales in Western Europe went into reverse in 2020, impacted by Coronavirus (COVID-19) and the measures implemented to contain its spread. These included, at times, gym closures...

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    Country Report

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    Cat Food in Greece

    May 2021

    At the beginning of the first COVID-19 lockdown in 2020, there was a perception in Greece that cats transmitted COVID-19. This made some pet owners increasingly wary of their cats, leading to an increase in stray cats as some chose to abandon their ...

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    Pet Products in Greece

    May 2021

    Due to lockdowns, dog owners have spent more time at home with their pets, increasing their emotional bond further. In addition, dog walks were allowed during lockdown periods, and this led to an increase in walks and journeys outside of the home. As...

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    Other Pet Food in Greece

    May 2021

    During the lockdown period in Greece, there was an increase in the sale of fish, with consumers looking for activities, hobbies and ways to occupy their time. In addition, as consumers had more time to spend at home, they had a better opportunity to ...

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    Dog Food in Greece

    May 2021

    Due to the outbreak of COVID-19 in Greece, many members of the public were out of work or working from home, with lockdown and closures impacting their regular employment. With financial insecurity high, price sensitivity increased in the country. ...

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    Pet Care in Greece

    May 2021

    Due to the outbreak of COVID-19 in the country, an increase in pet adoptions has been observed in Greece. Many citizens acquired new pets to spend time with during lockdown periods, as well as the ongoing time spent within the household. Pets have ...

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    Country Report

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    Baby and Child-Specific Products in Greece

    Apr 2021

    Baby and child-specific products felt a slower rate of current value growth in 2020 in comparison to pre-pandemic. However, many of these products are considered to be absolutely essential by consumers supporting demand throughout 2020. Furthermore, ...

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    Country Report

    Country Report

    Bath and Shower in Greece

    Apr 2021

    The outbreak of COVID-19 had an impressively positive impact on bath and shower sales in 2020. The increased frequency in hand washing and sanitizing routines as a way of protection against COVID-19 led to an impressive rise in the current value ...

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