Greece

Greece’s modest recovery will continue in 2020. Support for the economy will come from consumption and investment, as export growth will be weak. Private investment is projected to be particularly strong. However, high public debt, weak bank balance ...

For another consecutive year, polishes saw a strong retail current value decline in 2019, with all categories seeing falling sales. Construction and home design trends are playing a key role in losses in furniture polish, metal polish and floor ...

Surface care saw another good year in terms of retail current value growth in 2019. Due to discounting, most surface care categories, including some of those that had been posting declines for many years, saw sales pick up. For instance, window/glass...

Toilet care continued to see retail current value growth in Greece in 2019, with volume sales also continuing to rise. Growth was not only because companies have been investing heavily in this category, but also because consumers were willing to ...

Dishwashing continued to see growth in retail current value terms in 2019, despite a volume decline. Automatic dishwashing saw strong growth, driven by the increase in dishwasher penetration and use. The launch of slim and compact formats within ...

After a positive year in 2018, in 2019 home insecticides saw a strong retail current value decline. Home insecticides sees fierce competition from body insect repellents. Growth in body insect repellents mostly affects insecticide coils, as both ...

Air care saw another year of retail current value decline in 2019, with volume sales also falling. The category suffered from consumers’ low disposable incomes. In post-recession Greece consumers maintained low confidence and remained conservative ...

Home care continued to see slow retail current value and volume growth in 2019, although the growth rates were slightly slower than those seen in 2018. Nevertheless, this was a strong improvement compared with earlier in the review period, which saw ...

Laundry care saw only slow retail current value growth in 2019. Consumer confidence remained at low levels, given that disposable incomes did not increase strongly. Promotional activities were therefore seen throughout the year across modern grocery ...

Sales of bleach increased in retail current value terms in 2019, although volume sales saw a slight decline. Value growth was mostly driven by price rises, as well as the recovery of the retailing landscape after Carrefour’s bankruptcy. The former ...

Greek consumers are showing increasing interest in free from packaged food. Although this trend is underpinned by rising health-consciousness, in recent years it has been further bolstered by improvements in both the variety and distribution of free ...

Improved nutrition education among consumers, particularly younger people, continued to strengthen interest in NH packaged food in Greece in 2019. As Greeks become more aware of the specific ways in which dietary habits affect their health and ...

Within beverages, organic products only account for a fraction of sales. Whilst in foods there is a consumer base for organic products, albeit small compared with other Western European markets, this is far smaller in beverages, mostly because ...

NH mineral bottled water is the largest category in naturally healthy beverages and recorded further growth in 2019. Consumers often do not differentiate between mineral and purified water; when they buy bottled water from a supermarket, it is the ...

Health and wellness is developing as a key trend in food and beverages in Greece, with most developments tapping into health and wellness. Manufacturers are continuing to invest in this trend, resulting in an increase in both product variety and ...

More and more consumers are watching their diets and preferring better quality food, including organic produce; however, category growth continues to be impacted by the higher price of organic items. Further declines in both retail volume and current...

FF bottled water is the best performer in 2019 as these products are very new in Greece. The first product was Aqua Power The Vitamin Water, which was introduced in summer 2017 with limited distribution by the domestic manufacturer Sever Consumer ...

With rising health awareness, most new products in better for you packaged food in 2019 were seen in snacks, with more and more products containing less sugar or salt. Changes were especially evident in savoury snacks, with an increasing number of ...

As Greeks become more health-conscious, they are showing increasing interest in FF packaged food products that are fortified with protein. This is a relatively new trend in Greece, having only emerged during the latter part of the review period ...

Companies are continuing to shift towards sugar free beverages, substituting sugar with stevia or alternative sweeteners. As the penetration of reduced sugar beverages has increased, growth has slowed. Reduced sugar non-cola carbonates is the best ...