Greece

Juice/smoothie bars witnessed the fastest growth in current value sales, transactions volume and outlet numbers. The strong performance of this underdeveloped category can be attributed to the increasingly popular health and wellness trend and to its...

The number of tourists visiting Greece continued to witness impressive growth in 2018, with arrivals exceeding 30 million. In light of this, travel posted the best performance in consumer foodservice locations in both current value and transactions ...

Full-service restaurants has been the channel most severely hit by the economic downturn, as consumers have increasingly shifted to more affordable dining options. However, it showed signs of recovery in 2017 and 2018. This is because full-service ...

The popularity of takeaway coffee kept rising in 2018, with coffee specialists witnessing impressive growth. The increasingly hectic lifestyle of financially burdened consumers favoured low-cost high-quality coffee on the go or via delivery, as ...

Even though consumer foodservice has proven rather resilient to the financial crisis compared to other sectors, it has still witnessed high losses since the onset of the recession in 2009, as Greeks shifted towards cooking at home and traded down to ...

Self-service cafeterias has a very limited presence in the country, with most outlets situated in travel and lodging locations. The restricted availability of self-service cafeterias in standalone locations continued to have a negative impact on ...

Whilst a trend favouring the traditional Greek sesame bread, koulouri, began to gain popularity at the end of the review period, koulouri street stalls, which account for a big part of street stalls, did not manage to benefit from its momentum. This ...

Greece’s modest recovery will continue in 2019. Private consumption is expected to have a positive contribution to growth, supported by an increase in real disposable income and increasing investment, due to improving confidence and a gradual ...

There was a significant rise in tourist inflows to Greece in 2018, increasing the footfall in horeca outlets and thereby increasing demand for away-from-home tissue products. Volume sales increased in 2018 and are expected to grow further during ...

Since 2010 and the outbreak of recession, birth rates in Greece have declined. This has had a strong impact on the performance of nappies/diapers/pants: sales have declined amid the decrease in the target group for these products....

Greece, in recession for nearly a decade, exited the memoranda in 2018. Nevertheless, consumer confidence remains low, given that disposable incomes have not increased, which affects purchasing power. Greek households were conservative in their ...

Austerity measures put in place during Greece’s recession severely hit pensions. The disposable income of incontinence product consumers therefore decreased during the review period, resulting in greater price sensitivity. Consumers have traded down ...

Manufacturers of branded products rely heavily on discounting activities to boost volume sales. This translates into losses in value sales and a decrease in the average retail price. At the same time, because the retail price of branded products is ...

Sanitary protection is mature in Greece and this leaves little room for growth. Volume sales were flat in 2018 and are not anticipated to change significantly during 2018-2023. Pantyliners performed better than the average for sanitary protection in ...

With its target audience and wide-ranging use, baby wipes is the largest category within wipes as well as the best performer, despite its high penetration and maturity. Volume sales in 2018 increased at a faster pace than the average among all wipes....

Given that sugar content was a key to soft drinks declining during the review period, companies are continuing to shift towards sugar free beverages, substituting sugar with stevia or alternative sweeteners. In this context, reduced sugar beverages ...

Amidst growing public concern about rising obesity rates in Greece, food and drink industry associations are taking more proactive steps to address this problem. For example, in 2018 the Association of Greek Soft Drinks Industries (SEVA) announced an...

One of the most important developments in fortified/functional beverages was the introduction of FF bottled water. The first product was Aqua Power The Vitamin Water, introduced in summer 2017 with limited distribution by domestic manufacturer Sever ...

Like consumers in other Western European countries, as Greeks become more health-conscious they are showing increasing interest in FF packaged food products that are fortified with protein. This is a relatively new trend in Greece, having only ...

Greek consumers are showing increasing interest in free from packaged food. Although this trend is underpinned by rising health-consciousness, in recent years it has been further bolstered by improvements in both the variety and distribution of free ...