Greece
Greece StatisticsConsumer Lifestyles in GreeceGreece Country BriefingsFuture Demographics: Greece in 2030
Country Briefing
Income and Expenditure: Greece
Jan 2019
After a prolonged stagnation, consumer market growth in Greece is set to continuously recover, supported by sustainable fiscal policy and an improving labour market. However, the declining number of middle-class households and high income inequality ...
Strategy Briefing
Business Dynamics in Western Europe
Jan 2019
Western Europe offers one of the best business environments in the world with an extremely sophisticated IT infrastructure. Yet, increasing divisiveness due to growing income inequality, further escalated by an increased flow of migrants and rising ...
Country Profile
Greece: Country Profile
Dec 2018
Greece’s modest economic growth will continue in 2018. The recovery is projected to continue in the near-term, with unemployment declining as the output gap closes. Exports are also growing at a double-digit pace, though they represent only a modest ...
Strategy Briefing
Manufacturing Industries Most Ready to Expand B2B E-Commerce
Dec 2018
Although the growth of B2B e-commerce is expected to accelerate over the coming years, not all industries are equally suitable and prepared for embracing digital selling. The manufacturers most ready to launch their digital selling activities include...
Country Report
Packaged Food in Greece
Dec 2018
Sales of packaged food increased again in 2018 after 2017 brought an end to several years of sales declines. This is partly the result of the slight economic recovery as the long recession continues to subside, resulting in significant sales declines...
Strategy Briefing
Top 10 Energy-Producing Countries in 2030
Dec 2018
The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...
Country Report
Baked Goods in Greece
Nov 2018
Growth in baked goods is being hindered by the high level of maturity given the already very high penetration of bread, cakes and pastries. Frozen baked goods benefited on the one hand from an increase in product variety at the end of the review ...
Country Report
Breakfast Cereals in Greece
Nov 2018
Breakfast has never been a key meal in Greece, thus hindering growth in breakfast cereals. Furthermore, Greeks who eat breakfast typically opt for snacks that can be eaten on the go. Changing nutritional habits as a result of the thriving healthy ...
Country Report
Processed Fruit and Vegetables in Greece
Nov 2018
The shift away from foodservice and towards home cooking has been gaining momentum in Greece. In line with this trend, frozen processed vegetables registered the best performance in volume terms in 2018 and will remain the key driver of growth in the...
Country Report
Processed Meat and Seafood in Greece
Nov 2018
The performance of processed meat and seafood in 2018 improved compared to the review period. Strong growth in certain areas boosted overall sales, with significant increases in average unit prices in most areas boosting current value sales....
Country Report
Rice, Pasta and Noodles in Greece
Nov 2018
Pasta sales have proven resilient to the recession since pasta is a favourite staple of many Greeks. Sales increased at the end of the review period, despite the area’s high level of penetration and maturity....
Country Report
Edible Oils in Greece
Nov 2018
Both retail value and volume sales of edible oils posted a decline at the end of the review period, a trend expected to continue over the forecast period. One of the key reasons is the healthy living trend and respective changes in nutritional habits...
Country Report
Ready Meals in Greece
Nov 2018
Despite fierce competition from fresh vegetables, prepared salads witnessed significant growth in 2018 and is expected to be the most dynamic category in ready meals over the forecast period. The penetration of this relatively new category in Greece ...
Country Report
Sauces, Dressings and Condiments in Greece
Nov 2018
Sauces, dressings and condiments with a health and wellness positioning witnessed a rise in sales in 2018 and are set to continue registering a positive performance over the forecast period. Such products will benefit from their current low ...
Country Report
Soup in Greece
Nov 2018
The shift towards healthier and lighter meal options is benefiting soup consumption. However, most Greeks still regard soup as being exclusively for the winter months, or as a food to be consumed to aid recovery from colds and flus. Greece’s climate ...
Country Report
Sweet Spreads in Greece
Nov 2018
The healthy living trend is also evident in spreads made manifest by the decline in sales of chocolate spreads and a subsequent increase in consumption of better-for-you products such as nut and seed based spreads and honey. While honey consumption ...
Country Briefing
Natural Resources: Greece
Nov 2018
Greece’s soil is not suitable for intense agricultural cultivation. Therefore, the agricultural sector is dominated by small family farms, which are declining in numbers as farmers continue to migrate to larger cities or overseas. The mining sector ...
Country Report
Charge Cards in Greece
Nov 2018
Mainly used by high-income professionals and small to medium-sized businesses, charge cards continued to witness only a low level of penetration in Greece in 2018, currently issued only by Alpha Bank. Personal charge cards are under intense pressure ...
Country Report
Credit Cards in Greece
Nov 2018
The rise of card usage, triggered by the introduction of capital controls in 2015, which forced cash-oriented Greeks to massively adopt card usage, is continuing to support credit cards, even though debit cards have been the main beneficiaries. ...
Country Report
Debit Cards in Greece
Nov 2018
A change in Greek consumers’ payment habits, triggered by capital controls in 2015, reinforced by government legislation regarding the building of non-taxable income via electronic payments and facilitated by the mandatory installation of (mostly ...
Market Research Solutions
Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.
Learn More