Greece

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Greece StatisticsConsumer Lifestyles in GreeceGreece Country BriefingsFuture Demographics: Greece in 2030

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    Car Rental (Destination) in Greece

    Sep 2018

    The ongoing positive growth within Greek tourism, with record-breaking inbound tourist arrivals during the review period, boosted growth in car rental, and continued to do so in 2018. Strong growth was recorded in Crete, the Cyclades and Ionian ...

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    Country Report

    Country Report

    Airlines in Greece

    Sep 2018

    2018 was another record-breaking year for Greek airports. Driven by the momentum of incoming tourism, airlines grew, as local and global players introduced new itineraries, added more seats or increased the frequency of routes. The development of ...

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    Country Report

    Lodging in Greece

    Sep 2018

    The momentum of incoming tourism generally boosted lodging in Greece during the review period, and remained strong during 2018. In particular, luxury and upscale hotels continued to see the most dynamic growth and attracted high-profile investment ...

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    Country Report

    Online Travel Sales and Intermediaries in Greece

    Sep 2018

    After years of turmoil, the relative stabilisation of the Greek economy and of consumer confidence led to growth for domestic and outbound tourism in 2018, causing sales of intermediaries to increase, with online travel sales to residents ...

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    Travel in Greece

    Sep 2018

    2018 was another record year for Greek tourism. Incoming arrivals witnessed strong growth, despite the recovery of rival destinations such as Turkey, Egypt and Tunisia. The increase of total expenditure for travel in a context of economic growth and ...

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    Country Report

    Tourism Flows in Greece

    Sep 2018

    The robust performance that Greek tourism recorded over the review period continued, with 2018 being a dynamic year. This was despite the recovery of rival destinations such as Turkey, Egypt and Tunisia (which were affected by political and security ...

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    Country Briefing

    Country Briefing

    Business Dynamics: Greece

    Aug 2018

    Greece suffers from low business landscape rankings, which makes investment in the country unappealing. Corruption is a major issue, which can obstruct corporate dealings. Significant bureaucracy, particularly within the public sector, also slows ...

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    Country Report

    Portable Players in Greece

    Aug 2018

    Only wireless speakers recorded positive retail volume sales growth in portable players in 2018. In an era of smartphone dominance, the connectivity and all-in-one trends drive growth for certain products, such as wireless speakers, but have a ...

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    Strategy Briefing

    Strategy Briefing

    Pharmaceuticals and Medical Equipment in Western Europe

    Aug 2018

    With production of USD449.3 billion, Western Europe is the world’s second-largest drug and medical device producer (behind Asia Pacific) and the leading exporter. Although the region’s growth is anticipated to decelerate, the positive overall ...

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    In-Car Entertainment in Greece

    Aug 2018

    After a long, crisis-induced freeze on car sales, new car registrations returned to growth in 2017. Substantial growth followed in 2018 with further increases expected over the forecast period. However, this is not translating into growing demand for...

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    Computers and Peripherals in Greece

    Aug 2018

    Retail volume and current value sales of computers continued to fall in 2018. Financially-ridden consumers prioritised smartphones, which have rapidly evolved into their main internet browsing device. For many consumers, a smartphone suffices for ...

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    Home Audio and Cinema in Greece

    Aug 2018

    Wireless connectivity via Bluetooth was the main trend driving developments within home audio and cinema in 2018. There was a clear shift from “traditional”, non-connected towards connected home audio systems. Consumer trends fuel volume sales growth...

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    Home Video in Greece

    Aug 2018

    After strong decreases in retail volume and current value sales in 2017, home video rebound to register positive growth in 2018. This was due to the performance of televisions, particularly LCD TVs, which benefited from the demand generated by the ...

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    Country Report

    Country Report

    Imaging Devices in Greece

    Aug 2018

    The mass use of smartphones with ever-improving built-in cameras is expected to continue to squeeze sales of digital cameras over the forecast period. The dominance of the smartphone-centred all-in-one trend is particularly affecting fixed lens ...

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    Country Report

    Country Report

    Mobile Phones in Greece

    Aug 2018

    Smartphones, the largest single product type in both retail volume and value sales within consumer electronics, has reached maturity. In 2018, smartphones recorded a second consecutive year of retail volume sales decline, after years of robust growth...

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    Consumer Electronics in Greece

    Aug 2018

    Sales of consumer electronics remained under pressure during 2018, as ongoing financial hardship forced Greek consumers to remain budget-conscious. The FIFA World Cup provided a boost to televisions, while formerly booming smartphones has reached ...

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    Country Report

    Country Report

    Wearable Electronics in Greece

    Aug 2018

    From a relatively low base, wearable electronics was among the fastest-growing categories in consumer electronics in 2018. In line with modern user trends, from “quantified self” in fitness to constant connectivity, mobility and multifunctional ...

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    Country Briefing

    Country Briefing

    Households: Greece

    Aug 2018

    Greek households remain saddled with the crippling legacy of their country’s debt burden. Continuously rising taxes, including value-added tax (VAT) and property levies, and limited income opportunities have made Greek purchasing power one of the ...

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    Strategy Briefing

    Strategy Briefing

    Economy, Finance and Trade in Western Europe

    Jul 2018

    Western Europe is undergoing a period of uncertainty owing to the United Kingdom’s (UK) decision to leave the European Union (EU). Germany, France and the UK play a pivotal role in regional trade, which will be put to the test in a post-Brexit ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Greece

    Jul 2018

    Greece is emerging from its crisis period, posting positive real GDP growth in 2017. Greater confidence in the Greek economy is also resulting in higher foreign investment. However, its public debt levels are the highest in the European Union (EU), ...

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