Greece

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Greece StatisticsConsumer Lifestyles in GreeceGreece Country BriefingsFuture Demographics: Greece in 2030

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    Sustainability: Greece

    Jun 2020

    Due to intense usage of fossil fuels, high air pollution and very low environmental resilience, Greece is among the lowest ranked countries in Western Europe in the Environmental Sustainability Index. Moreover, the country has experienced one of the ...

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    Country Report

    Country Report

    Sanitary Protection in Greece

    Jun 2020

    For much of the review period, sanitary protection experienced discounting activities as players and retailers attempted to drive demand in a mature category. This trend was supported towards the latter part of the review period by the increasing ...

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    Country Report

    Country Report

    Nappies/Diapers/Pants in Greece

    Jun 2020

    Demographic trends in Greece have not been favourable to sales of nappies/diapers over the review period, with 2019 continuing to see declines in both volume and value terms. This is due to the dramatic decline in the country’s birth rate, ...

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    Country Report

    Country Report

    Retail Tissue in Greece

    Jun 2020

    Whilst retail tissue is a mature category in Greece with limited growth potential in terms of per capita consumption due to already high penetration, toilet paper and paper towels continued to record strong performances in volume terms in 2019 due to...

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    Country Report

    Wipes in Greece

    Jun 2020

    Personal care wipes remained as the main wipes category in Greece in 2019 and continued to be dominated by baby wipes. Despite maturity due to its high penetration rate and declining birth rates, baby wipes recorded the strongest performance in both ...

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    Country Report

    Country Report

    Tissue and Hygiene in Greece

    Jun 2020

    The overall impact of COVID-19 on sales of tissue and hygiene is set to be slightly positive for a number of categories in 2020, particularly within retail tissue where initial stockpiling has been noted for essential basic products such as toilet ...

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    Country Report

    Away-From-Home Tissue and Hygiene in Greece

    Jun 2020

    Away-from-home tissue and hygiene recorded a largely unimpressive performance in 2019 compared to the previous year. The larger category of away-from-home tissue is dominated by AFH toilet paper which continued to record the highest growth in both ...

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    Country Report

    Country Report

    Retail Adult Incontinence in Greece

    Jun 2020

    Retail adult incontinence had not reach maturity at the end of the review period in Greece with the category continuing to record a positive performance in both volume and current value terms. This scenario was supported by demographic trends in the ...

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    Country Profile

    Country Profile

    Greece: Country profile

    May 2020

    Greece’s economy will contract steeply in 2020. The economy is expected to be hit severely by the COVID-19 pandemic and the counter measures taken to limit its spread in 2020. The impact of the crisis is expected to be large due to the importance of ...

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    Country Report

    Country Report

    Cat Food in Greece

    May 2020

    Cat food in Greece has continued to record modest growth in both retail volume and current value terms in 2020. This reflects modest growth in both cat ownership and the overall cat population in the country. Amendments to animal welfare legislation ...

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    Country Report

    Dog Food in Greece

    May 2020

    Dog owners in 2020 are showing an increasing willingness to feed their pets the so-called bones and raw food (BARF) diet. This trend is based on the principle of feeding dogs the type of diet they have evolved to eat. It typically includes fresh, ...

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    Country Report

    Other Pet Food in Greece

    May 2020

    Other pet food in Greece continued to struggle in 2020, with all categories registering a further decline in both retail volume and current value terms. Over the review period declines were registered in the bird and reptile pet populations. This is ...

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    Country Report

    Pet Products in Greece

    May 2020

    Following a return to growth in 2019, cat litter registered the highest growth in pet products in 2020. Cat ownership in Greece has risen to its highest level since 2011 with more cat owners willing to spend money on this type of product as the ...

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    Country Report

    Country Report

    Pet Care in Greece

    May 2020

    There has been continued growth in pet care in Greece in 2020. Cat ownership in urban areas has risen due to the relative ease of caring for cats and their better suitability to small apartment living. Dogs continue to be popular as pets on the ...

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    Country Briefing

    Country Briefing

    Households: Greece

    May 2020

    While Greek households continue to feel the after-effects of multiple economic shocks, there are some bright spots gradually appearing on the horizon. The real estate market has rebounded, largely driven by foreign buyers, thereby pushing up prices ...

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    Country Report

    Country Report

    Consumer Foodservice in Greece

    Apr 2020

    Although consumer foodservice proved fairly resilient to the financial crisis compared with other industries, it still witnessed high losses during the recession in 2009, as Greeks shifted towards cooking at home and traded down to lower-cost options...

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    Country Report

    Country Report

    Consumer Foodservice By Location in Greece

    Apr 2020

    Standalone dominates in terms of share, yet this location saw a current value decline in 2019, due to maturity and fierce competition, given that consumer foodservice is very fragmented in Greece. Travel saw by far the strongest growth in current ...

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    Country Report

    Country Report

    Limited-Service Restaurants in Greece

    Apr 2020

    Limited-service restaurants continued to see growth by all measures in 2019. The traditional dish souvlaki accounts for the lion’s share of sales in such outlets, both in terms of number of operators (included under other limited-service restaurants)...

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    Country Report

    Country Report

    Self-Service Cafeterias in Greece

    Apr 2020

    Self-service cafeterias has a very limited presence in Greece, as it is not a popular format. It is primarily associated with retail, as well as travel locations and lodging, such as campsites, boats and highways. The channel saw a fourth year of ...

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    Country Report

    Country Report

    Cafés/Bars in Greece

    Apr 2020

    Cafés/bars returned to a slight current value decline in 2019, along with a decline in outlet numbers. Nevertheless, this was mainly due to the decline in cafés, as juice/smoothie bars continued to see the fastest growth in current value sales, ...

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