Greece

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Portable Players in Greece

Aug 2022

Retail volume sales of portable players continue to decline in Greece in 2022. The only category to see positive growth is wireless speakers. Wireless Bluetooth speakers continue to post strong growth in sales and although penetration increased…

USD 990
Country Report

Chocolate Confectionery in Greece

Jul 2022

Sustainability is a major driver of demand, and players remain aware of consumer concern with the environmental footprint of packaging, products and ingredients. Eco-friendly trends continue to forge on, shaping innovation and prompting companies and…

USD 1,195
Country Report

Sportswear in Greece

Mar 2022

Sports apparel and footwear witnessed more dynamic growth in current value terms compared to other areas of apparel and footwear with sportswear brands taking a growing share of sales. Home seclusion, the shift to work from home arrangements, and the…

USD 1,195
Country Report

Menswear in Greece

Mar 2022

Even before the COVID-19 pandemic sportswear brands were thriving in menswear and this trend intensified during 2021 as Greek men embraced a more casual look. The lockdowns and the shift to work from home arrangements, together with the closure of…

USD 1,195
Country Report

Direct Selling in Greece

Feb 2022

Even before the onset of the pandemic, direct selling retail current value sales had been in decline. COVID-19 merely served to reinforce this trend. With local consumers, particularly younger ones, becoming more comfortable shopping online,…

USD 1,195
Country Report

Tea in Greece

Jan 2022

Retail sales of tea benefited from the Coronavirus (COVID-19) pandemic in 2020. Alongside increased consumption by the established consumer base as a health prevention measure, COVID-19 attracted new consumers to tea. Green tea and fruit/herbal tea…

USD 1,195
Country Report

RTD Coffee in Greece

Jan 2022

There were some developments in the competitive landscape of RTD coffee as energy drinks companies introduced hybrid products (FF RTD coffee). For example, Hell Energy Hellas entered RTD coffee with the launch of Hell Energy Coffee in cappuccino and…

USD 1,195
Country Report

Juice in Greece

Jan 2022

Growth in sales of not from concentrate 100% juice was supported by the launch of products in two litre bottles by Christodoulou Bros (Christodoulou Family) and Hellenic Dairies (Olympos). Orange remained the leading flavour in 100% juice, while…

USD 1,195
Country Report

Consumer Electronics in Greece

Aug 2022

The resumption of travel and the reopening of foodservice in 2021 were followed by a strong increase in spending on entertainment. After several months in lockdown, consumer priorities have shifted away from investing in their homes and towards…

USD 2,750
Country Report

Cigarettes in Greece

Jul 2022

Retail volume sales decreased strongly between 2016 and 2020, driven by an overall decline in smoking prevalence, as well as a drop in the number of sticks smoked. This was due mainly to rising health awareness, which results in more people trying to…

USD 1,195
Country Report

Savoury Snacks in Greece

Jul 2022

During the review period, lockdown led to increased sales in some areas of salty snacks, particularly potato chips. Work-from-home encouraged greater consumption for salty snacks for comfort reasons. As Greece emerges from the pandemic, many…

USD 1,195
Country Report

Beer in Greece

Jul 2022

Bar closures in the context of lockdowns in 2020 and 2021 resulted in strong losses for beer. Although beer was among the least affected categories within alcoholic drinks, partly due to the rise in off-trade consumption compensating for a…

USD 1,195
Country Report

Dog Food in Greece

Jun 2022

Dry dog food is the dominant choice for many dog owners in Greece accounting for over half of dog food sales by value in 2022. Since the COVID-19 pandemic, dry food has seen its popularity surge since it is the more economical choice for Greeks.…

USD 1,195
Country Report

Sun Care in Greece

May 2022

After a grim 2020, characterised by the near total collapse of inbound tourism and reduced travel/holidays for Greeks too due to the pandemic, the best-case performance and partial comeback of travel and tourism during 2021 (actually from mid-June…

USD 1,195
Country Report

Oral Care in Greece

May 2022

Oral care in Greece continued to grow at a steady pace in 2021. Increased consumer awareness regarding oral hygiene remained unaffected and even increased during the 2020 and 2021 lockdowns. Consumers necessarily limited their visits to dentists due…

USD 1,195
Country Report

Colour Cosmetics in Greece

May 2022

Colour cosmetics has been the category most drastically affected by the pandemic, with home seclusion, work from home, reduced socialising opportunities and mask-wearing taking a severe toll on sales. What is more, beauty specialist retailers and…

USD 1,195
Country Report

Concentrates in Greece

Jan 2022

The category performance continued to suffer from a lack of investment, with overall retail volume and current value sales seeing a further strong decrease in 2021. The category has derived little to no benefit from Coronavirus (COVID-19) home…

USD 1,195
Country Report

Carbonates in Greece

Jan 2022

Orange carbonates and lemonade/lime posted strong declines in off-trade volume and current value terms in 2021. Sour cherry also saw sales decline. The struggles of these non-cola carbonates were due to migration to alternatives in juice, which were…

USD 1,195
Country Report

Bottled Water in Greece

Jan 2022

Bottled water consumption in 2020 and 2021 was affected significantly by foodservice closures and declines in tourism flows compared to 2019. Despite an increase in arrivals in 2021, compared to 2020, the inbound tourist flow was well short of a full…

USD 1,195
Country Report

Snacks in Greece

Jul 2022

As Greece emerges from the pandemic with eased restrictions, consumers return to socialising and school and work outside of the home, reshaping growth patterns within snacks. Impulse purchases and on-the-go consumption are rising, and at-home…

USD 2,450
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More