Greece

Greece’s economy will contract steeply in 2020. The economy is expected to be hit severely by the Coronavirus (COVID-19) pandemic and the counter measures taken to limit its spread in Q2 2020. As social distancing measures are gradually relaxed, ...

Following several years of steep declines, off-trade volume sales of spirits showed signs of recovery in 2019, whilst still recording a minor decline, driven by an increase in sales of premium spirits such as rum, English gin and vodka, with retail ...

On-trade sales are an important channel for alcoholic drinks in Greece, with domestic consumers often enjoying a drink when socialising with their families and friends and foreign tourists contributing strongly to the on-trade business during the ...

Still rosé wine continued to record the strongest on- and off-trade volume growth within still light grape wine in 2019. Although still having the lowest share within still light grape wine, it gained ground on both the still red and still white ...

The first quarter of 2019 witnessed relatively poor beer sales, lower than the previous year’s expectations. The second quarter registered even weaker sales, given the uncertainty prior to the elections, coupled with unfavourable weather conditions. ...

Cider/perry continued to record strong volume growth in both off- and on-trade channels in 2019, benefiting from its low penetration. Companies are investing in the product and expanding distribution to more points of sale. Cider/perry competes with ...

The COVID-19 pandemic is unlikely to have a significant impact on sales of tobacco in Greece in 2020. There was no stockpiling as kiosks, newsagents and convenience stores, which are the key points of sale, remained open during lockdown. Whilst a ...

Cigarettes recorded further decline in 2019 due to the ongoing shift to vaping/heated tobacco as a result of rising health concerns. These products are perceived to be reduced harm products in Greece. Maturity is another reason for the decline, as is...

Smoking tobacco, specifically fine cut tobacco, posted a healthy volume increase in 2019 as it continued to be perceived as a value for money alternative to cigarettes. Despite the momentum of heated tobacco, which is taking its toll on cigarette ...

Following its entry to Greece in 2017, heated tobacco continued to record strong retail volume and current value growth in 2019, benefiting from its perception of being a reduced harm product in Greece. Philip Morris was the first player to enter ...

Positive value growth was recorded in skin care in 2019, with the key categories of mass anti-agers and premium anti-agers the main drivers of growth. In addition, mass face masks has retained strong momentum, with sales growth driven by the emerging...

Although baby and child-specific products registered strong value growth in 2019, the category’s full growth potential remains unrealised due to two unfavourable background trends. The most important of these is Greece’s ongoing demographic crisis, ...

The COVID-19 pandemic and the official response to it have had a wide impact on sales of beauty and personal care in Greece during 2020, with a complex picture emerging as various countervailing trends emerge across several categories. The ...

The slow and steady recovery of sales of premium fragrances continued in 2019, in line with the gradual recovery of the Greek economy, rebounding consumer confidence and rising numbers of inbound tourists. At the same time, premium fragrances are ...

Sun care recorded healthy growth in 2019, with the strong momentum being seen in inbound tourism the key driver of category growth. In addition, category sales are also benefiting from rising consumer awareness of the hazards that are associated with...

Oral care recorded only marginal current value growth in 2019 as value sales in the category remain under pressure due to the abundance of special offers and price promotions undertaken by major players in the key category of toothpaste. This is the ...

Mass beauty and personal care registered moderate sales growth during 2019, with sales shifting slightly towards supermarkets over the course of the year. The key categories driving growth during the year were mass bath and shower and mass hair care,...

Sales of depilatories continued to decline over the course of 2019 as the growth in laser hair removal salons gained further momentum. The main factor spurring this trend is that laser depilation has become considerably more affordable due to the ...

Deodorants recorded increasing value sales during 2019 and this positive trend can be attributed mainly to the relaxation of promotional intensity in the category. Earlier in the review period, 1+1 offers and heavy price discounts were commonplace in...

After an extended period of sales decline, men’s grooming returned to positive sales growth in 2018, and this positive growth carried on into 2019. The economy finally returning to robust stability, consumer confidence is rising and this has proven ...