Greece

There was an ongoing trend towards sportswear and more casual clothing in 2021, with women spending long periods of time at home and thus valuing comfort. Women’s leggings continued to perform well in 2021 with it being among the few categories that…

As a result of lockdowns and home seclusion sales of footwear posted a sharp decline in 2020 and only a modest recovery in 2021, with the county remaining in lockdown up till May 2021. With consumers spending less time outside of the home demand for…

Floor polish continued to decline in retail volume terms in 2021. While many areas of home care received a boost from Greece’s COVID-19 restrictions, especially during the initial lockdown in 2020, the same was not true for floor polish. Although…

Having declined sharply during 2020, retailing current value sales rebounded during 2021 but remained below their 2019 peak. The brunt of the downturn during 2020 was borne by non-grocery specialists, such as apparel and footwear specialist retailers…

Free from has been the best performing health and wellness segment for several years and in 2021 again registered healthy current value growth. Free from gluten is by far the largest product area in terms of value sales, followed by from allergens…

Home seclusion, the shift to working from home, the closure of foodservice outlets and the ban on gatherings and events all took their toll upon sales of apparel accessories (aside from face masks). Aside from other apparel accessories, all other…

Prior to the onset of the pandemic, vending retail current value sales were already in decline, but COVID-19 served to exacerbate this trend. Restrictions on movement, particularly a sharp decline in inbound tourism, had a significant negative effect…

Following a very strong performance during 2020, the rate of growth in convenience store retail current value sales accelerated slightly in 2021. During the COVID-19 lockdown in 2020, grocery retailers were allowed to remain open as they sell…

Value sales of organic beverages are minimal in Greece. However, it posted double-digit value and volume growth in 2021. Both organic soft and hot drinks posted an increase in sales in 2021. Within organic soft drinks, the increase was driven by…

The decline in tourist flows in 2020 and 2021, compared to 2019, negatively affected the consumption of RTD tea. This was especially visible via the traditional grocery channel, which targets impulse consumption and where tourists account for a…

Wipes in Greece remains dominated in value terms by personal wipes. Antiseptic/antibacterial wipes are the key trend driving growth and developments in personal wipes in Greece. In 2020, sales posted a dramatic increase following the outbreak of…

In line with trends becoming ever more favourable to natural ingredients, products based on organic cotton are the new key trend in sanitary protection in Greece, appealing to younger, more environmentally-conscious consumers. Procter & Gamble, which…

Home seclusion due to COVID-19 resulted in heavy losses for sheer hosiery in 2020. Ongoing restrictions in the early months of 2021 meant women continued to see fewer opportunities to wear skirts and dresses, thus continuing to limit demand for sheer…

Rim blocks remains the category that is attracting the most investment from manufacturers, with it also being the largest and most dynamic category in toilet care in 2021. In 2021, leading brands Bref and Duck both introduced new SKUs in rim blocks,…

Weather is the key factor influencing the performance of home insecticides year-on-year in the Greek market. 2020 witnessed strong growth, with more favourable weather conditions leading to an increase in the insect population. Additionally, the…

The outbreak of COVID-19 provided a significant boost to the growth of home care in 2020. Heightened consumer hygiene-consciousness supported a surge in demand for products perceived to reduce the risk of viral transmission, including home care…

The retail current value sales of variety stores fell by almost a fifth in 2020 and rebounded only partially during 2021. With temporary outlet closures at the beginning of the year due to the COVID-19 lockdown, sales fell dramatically. Variety…

Having surged by almost a fifth during 2020, the rate of growth in retail current value sales of hypermarkets normalised in 2021. The surge in growth that was seen in 2020 was largely due to COVID-19, as some consumers were attracted to hypermarkets…

Coronavirus (COVID-19) had a significant impact on shopping and consumption behaviours with regard to hot drinks in Greece. However, in terms of performance, hot drinks was one of the least affected areas of beverages in the wake of the pandemic.…

Sports apparel and footwear witnessed more dynamic growth in current value terms compared to other areas of apparel and footwear with sportswear brands taking a growing share of sales. Home seclusion, the shift to work from home arrangements, and the…