Greece

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Greece StatisticsConsumer Lifestyles in GreeceGreece Country BriefingsFuture Demographics: Greece in 2030

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    Air Treatment Products in Greece

    Feb 2019

    Dehumidifiers posted the best performance within air treatment products in 2018. This can primarily be attributed to the fact that Greeks have been avoiding heating their homes as a result of the financial crisis, leading to increased levels of ...

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    Dishwashers in Greece

    Feb 2019

    Dishwashers witnessed limited growth in 2018, with sales primarily being driven by replacement buys as cash-strapped Greeks had avoided substituting their old appliances for several years, instead opting for repairs. Replacement thus became a ...

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    Food Preparation Appliances in Greece

    Feb 2019

    Food preparation appliances continued to see a decline in sales in 2018, with the area reaching maturity. Over the review period, the popularity of TV cooking shows and celebrity chefs increased in Greece in the context of the shift away from ...

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    Home Laundry Appliances in Greece

    Feb 2019

    Automatic washer dryers registered the highest volume growth in home laundry appliances in 2018, continuing the impressive performance over the review period. The rise in sales of these products can be attributed to the fact that households that ...

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    Large Cooking Appliances in Greece

    Feb 2019

    Ovens and built-in hobs outperformed cookers in 2018, mainly due to replacement buys of old built-in appliances that were purchased before the economic downturn hit the country. At that time, some households favoured ovens and built-in hobs, even ...

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    Microwaves in Greece

    Feb 2019

    Despite the fact that Greece exited its bailout programme in 2018, disposable incomes did not increase significantly. Consumer confidence remains low, with Greeks avoiding unnecessary purchases in order to cut down on their expenses. As a result, ...

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    Consumer Appliances in Greece

    Feb 2019

    Greece’s exit from its bailout programme in 2018 did not signal any substantial changes in the harsh financial conditions faced by most consumers. The austerity measures implemented since the onset of the economic crisis are still in place, while ...

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    Personal Care Appliances in Greece

    Feb 2019

    Personal care appliances saw a small rise in sales in 2018, with increasing maturity leaving little room for growth. Over the forecast period, these products posted a positive performance, with cash-strapped consumers shifting away from hair and ...

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    Refrigeration Appliances in Greece

    Feb 2019

    In 2018, refrigeration appliances saw limited growth, despite intense promotional activities and offers. Low consumer trust hindered growth in the context of continuing financial instability in Greece. This represents a worse performance compared to ...

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    Small Cooking Appliances in Greece

    Feb 2019

    Economic and financial conditions in Greece did not improve significantly in 2018, with consumer trust remaining low. This posed an obstacle to growth within small cooking appliances, which recorded a decline in sales....

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    Vacuum Cleaners in Greece

    Feb 2019

    Stick and handheld vacuum cleaners were the best performing areas within vacuum cleaners in 2018. The successful launch of new products that received intense promotional support from Rowenta and Dyson boosted sales in these areas....

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    Analgesics in Greece

    Feb 2019

    Analgesics is the second largest category within OTC in Greece in value terms. The low retail price of Depon, together with the wide use of brands that do not have an OTC status for pain relief, such as Mesulid or Ponstan, are the main factors behind...

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    Cough, Cold and Allergy (Hay Fever) Remedies in Greece

    Feb 2019

    Cough, cold and allergy (hay fever) remedies is, and will remain, the largest category in value terms within OTC consumer health in Greece. Despite maturity, it still offers growth opportunities. Self-medication is common when it comes to colds, flu ...

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    Dermatologicals in Greece

    Feb 2019

    Despite the rise of self-medication in Greece, its impact is not being fully felt in the performance of dermatologicals, as there is a limited range of OTC products. The majority of sales of products to treat skin conditions derive from non-OTC ...

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    Dietary Supplements in Greece

    Feb 2019

    Consumer awareness of the benefits of dietary supplements is growing in Greece. This contributed to spending on supplements increasing significantly at the end of the review period. Growth is set to remain positive over the forecast period, and ...

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    Digestive Remedies in Greece

    Feb 2019

    Health and wellness is the key trend affecting nutrition habits in Greece, with ever more Greeks looking after their nutrition. This will affect growth potential for digestive remedies as the frequency of consumers needing medicine to treat digestive...

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    Eye Care in Greece

    Feb 2019

    Allergy eye care sales posted an increase in 2018, driven by the elongated spring season, which resulted in the allergies season also being extended. The penetration of allergy eye care is quite low in Greece, where standard eye care dominates....

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    Herbal/Traditional Products in Greece

    Feb 2019

    Herbal/traditional products posted a strong increase in sales during the review period, driven by an increase in consumer awareness as well as in product variety and availability. Chemists/pharmacies has also played a part in the growth, evidenced in...

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    NRT Smoking Cessation Aids in Greece

    Feb 2019

    Smoking prevalence remains high in Greece. Despite rising awareness of the harm of smoking, leading many smokers to quit, this will not translate into an increase in sales of NRT smoking cessation aids. Maturity is one factor hindering growth. Most ...

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    Consumer Health in Greece

    Feb 2019

    Consumer health is undergoing a transformation driven by legislative changes. Prices were liberated in 2017 and a significant increase in the retail price of most brands took place. As part of the legal framework regarding the distribution of ...

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