Greece

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Greece StatisticsConsumer Lifestyles in GreeceGreece Country BriefingsFuture Demographics: Greece in 2030

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    Menswear in Greece

    Feb 2021

    Sales of menswear declined sharply in 2020 due to store closures as well due to lower demand for more formal or dressier outerwear such as suits and shirts that would normally be worn to the office or at social occasions in the face of lockdowns and ...

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    Jeans in Greece

    Feb 2021

    Both men’s and women’s jeans sales posted a strong decline in value and volume in 2020 as a result of the lockdown and store closures. The decline in value was higher compared to volume, as there was a migration to cheaper jeans in line with the ...

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    Womenswear in Greece

    Feb 2021

    In 2020, womenswear saw a double-digit decline in value and volume growth. This was largely a result of store closures during the initial lockdown period at the onset of COVID-19, a reduction in tourist shopping while border closings and travel ...

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    Apparel and Footwear in Greece

    Feb 2021

    Apparel and footwear was one of the most affected industries by COVID-19, posting strong losses in 2020. All categories suffered value declines, most of which decline percentages were down by double digits. This was partly due to store closures and ...

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    Apparel Accessories in Greece

    Feb 2021

    On the whole, apparel accessories was severely affected by COVID-19. Consumers who enter fast-fashion stores in order to browse or purchase apparel often end up buying accessories. This is because they are relatively low-cost items, which can be ...

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    Footwear in Greece

    Feb 2021

    Footwear has been severely affected by COVID-19; store closures and the lockdown affected its performance in 2020 as overall adult footwear sales suffered, including sports footwear. During the lockdown consumers stayed at home, hence their shoes did...

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    Sportswear in Greece

    Feb 2021

    Sportswear sales posted a decline in 2020, as lockdown and social distancing requirements that prevented both individuals and groups from participating in their normal sports activities reduced demand for new sports apparel, but also due to store ...

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    Hosiery in Greece

    Feb 2021

    The impact of COVID-19 upon hosiery has been diverse, with non-sheer hosiery seeing a relatively slight decline in volume and sheer hosiery suffering a double-digit decline in 2020. Whereas sheer hosiery had been performing well in the two years ...

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    Childrenswear in Greece

    Feb 2021

    While childrenswear did not remain unaffected by the pandemic in Greece, it was the most resilient category compared to menswear or womenswear in 2020. Given that children rapidly grow out of their clothing and there are a lot of low-cost children’s ...

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    Electronics and Appliance Specialist Retailers in Greece

    Feb 2021

    Although electronics and appliance specialist retailers had already seen slight current value declines in some years of the review period, this was nothing compared with the significant decline seen in 2020. The main reason for this was the lockdown ...

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    Hypermarkets in Greece

    Feb 2021

    Hypermarkets maintained dynamic current value growth in 2020, although this was slower than that seen in the previous few years, due to maturity. However, this was still the grocery retail channel to see the strongest growth in 2020. This can partly ...

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    Variety Stores in Greece

    Feb 2021

    After seeing solid current value growth rates during most of the review period, variety stores turned to significant decline in 2020. With temporary outlet closures at the beginning of the year due to the COVID-19 lockdown, sales fell dramatically. ...

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    Retailing in Greece

    Feb 2021

    After several years of slow, stable growth for retailing, current value decline was seen in 2020, with COVID-19 being the main factor driving the fall in sales. However, there were significant differences in performances between channels, ranging ...

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    Traditional Grocery Retailers in Greece

    Feb 2021

    In 2020, traditional grocery retailers saw little impact from the COVID-19 pandemic. After seeing current value declines throughout the review period, this continued in 2020, although at a marginally slower pace. Traditional grocery retailers are ...

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    Home and Garden Specialist Retailers in Greece

    Feb 2021

    In 2020, home and garden specialist retailers saw a strong current value decline, after a year of slow growth in 2019. The lockdown in the first half of the year led to the temporary closure of non-essential retail outlets, whilst consumers were also...

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    Health and Beauty Specialist Retailers in Greece

    Feb 2021

    After experiencing only slight current value growth in 2019, health and beauty specialist retailers saw an exceptionally strong increase in 2020 due to the impact of COVID-19. However, this overall figure masks significant differences between ...

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    Vending in Greece

    Feb 2021

    After a year of slow growth in 2019, vending turned to current value decline in 2020, which was mainly due to the various impacts of COVID-19. The pandemic prompted governments around the world to implement travel restrictions, which led to ...

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    Convenience Stores in Greece

    Feb 2021

    After a couple of years of fairly static value sales, convenience stores saw strong current value growth in 2020. During the COVID-19 lockdown, grocery retailers were allowed to remain open as they sell essentials. In addition, with consumers wanting...

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    E-Commerce in Greece

    Feb 2021

    E-commerce saw dynamic current value growth throughout the review period. This channel was already building momentum, with more and more consumers having the confidence to do their shopping online. However, 2020 saw a strong acceleration of the ...

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