Greece

Retail volume sales of portable players continue to decline in Greece in 2022. The only category to see positive growth is wireless speakers. Wireless Bluetooth speakers continue to post strong growth in sales and although penetration increased…

Sustainability is a major driver of demand, and players remain aware of consumer concern with the environmental footprint of packaging, products and ingredients. Eco-friendly trends continue to forge on, shaping innovation and prompting companies and…

Sports apparel and footwear witnessed more dynamic growth in current value terms compared to other areas of apparel and footwear with sportswear brands taking a growing share of sales. Home seclusion, the shift to work from home arrangements, and the…

Even before the COVID-19 pandemic sportswear brands were thriving in menswear and this trend intensified during 2021 as Greek men embraced a more casual look. The lockdowns and the shift to work from home arrangements, together with the closure of…

Even before the onset of the pandemic, direct selling retail current value sales had been in decline. COVID-19 merely served to reinforce this trend. With local consumers, particularly younger ones, becoming more comfortable shopping online,…

Retail sales of tea benefited from the Coronavirus (COVID-19) pandemic in 2020. Alongside increased consumption by the established consumer base as a health prevention measure, COVID-19 attracted new consumers to tea. Green tea and fruit/herbal tea…

There were some developments in the competitive landscape of RTD coffee as energy drinks companies introduced hybrid products (FF RTD coffee). For example, Hell Energy Hellas entered RTD coffee with the launch of Hell Energy Coffee in cappuccino and…

Growth in sales of not from concentrate 100% juice was supported by the launch of products in two litre bottles by Christodoulou Bros (Christodoulou Family) and Hellenic Dairies (Olympos). Orange remained the leading flavour in 100% juice, while…

The resumption of travel and the reopening of foodservice in 2021 were followed by a strong increase in spending on entertainment. After several months in lockdown, consumer priorities have shifted away from investing in their homes and towards…

Retail volume sales decreased strongly between 2016 and 2020, driven by an overall decline in smoking prevalence, as well as a drop in the number of sticks smoked. This was due mainly to rising health awareness, which results in more people trying to…

During the review period, lockdown led to increased sales in some areas of salty snacks, particularly potato chips. Work-from-home encouraged greater consumption for salty snacks for comfort reasons. As Greece emerges from the pandemic, many…

Bar closures in the context of lockdowns in 2020 and 2021 resulted in strong losses for beer. Although beer was among the least affected categories within alcoholic drinks, partly due to the rise in off-trade consumption compensating for a…

Dry dog food is the dominant choice for many dog owners in Greece accounting for over half of dog food sales by value in 2022. Since the COVID-19 pandemic, dry food has seen its popularity surge since it is the more economical choice for Greeks.…

After a grim 2020, characterised by the near total collapse of inbound tourism and reduced travel/holidays for Greeks too due to the pandemic, the best-case performance and partial comeback of travel and tourism during 2021 (actually from mid-June…

Oral care in Greece continued to grow at a steady pace in 2021. Increased consumer awareness regarding oral hygiene remained unaffected and even increased during the 2020 and 2021 lockdowns. Consumers necessarily limited their visits to dentists due…

Colour cosmetics has been the category most drastically affected by the pandemic, with home seclusion, work from home, reduced socialising opportunities and mask-wearing taking a severe toll on sales. What is more, beauty specialist retailers and…

The category performance continued to suffer from a lack of investment, with overall retail volume and current value sales seeing a further strong decrease in 2021. The category has derived little to no benefit from Coronavirus (COVID-19) home…

Orange carbonates and lemonade/lime posted strong declines in off-trade volume and current value terms in 2021. Sour cherry also saw sales decline. The struggles of these non-cola carbonates were due to migration to alternatives in juice, which were…

Bottled water consumption in 2020 and 2021 was affected significantly by foodservice closures and declines in tourism flows compared to 2019. Despite an increase in arrivals in 2021, compared to 2020, the inbound tourist flow was well short of a full…

As Greece emerges from the pandemic with eased restrictions, consumers return to socialising and school and work outside of the home, reshaping growth patterns within snacks. Impulse purchases and on-the-go consumption are rising, and at-home…