Greece

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Greece. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Greece StatisticsConsumer Lifestyles in GreeceGreece Country BriefingsFuture Demographics: Greece in 2030

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    Car Rental (Destination) in Greece

    Sep 2019

    After years of robust performances due to the momentum of inbound tourism, growth in car rental slowed down during 2019 against a backdrop of weakening Eurozone economies, the uncertainty surrounding Brexit and the recovery in the competing market of...

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    Airlines in Greece

    Sep 2019

    Air travel will see continued growth over the forecast period. With the Greek economy expected to stabilise and slowly recover, Greeks will increase their air travel, while the variety of air connections available, and at competitive fares, will help...

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    Lodging in Greece

    Sep 2019

    There is an ongoing trend seeing both foreign and domestic backers invest in luxury hotels, which continues to be the fastest-growing hotel type. The boom in luxury hotels is being seen in Athens, but also at popular destinations on the Greek ...

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    Online Travel Sales and Intermediaries in Greece

    Sep 2019

    There is a positive outlook for intermediaries, in line with the positive outlook for outbound and domestic tourism, which is, in turn, due to the stabilisation and gradual recovery of the Greek economy after the turmoil of the crisis and the fact ...

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    Travel in Greece

    Sep 2019

    After a number of years with record-breaking incoming arrivals, Greek tourism saw a slowdown in growth rates in 2019. This was due to a number of factors, including the recovery of competing destinations, Turkey in particular, the weakening of a ...

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    Tourism Flows in Greece

    Sep 2019

    Slower growth was recorded in inbound arrivals in 2019 due to a number of reasons. This included a slowdown in a number of Eurozone economies as well as insecurity caused by a possible no-deal Brexit, given that the UK is a major source market for ...

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    In-Car Entertainment in Greece

    Aug 2019

    After a long, crisis-induced, freeze on car sales, new car registrations started to rise again towards the end of the review period, with this trend set to continue over the forecast period. However, this is not translating into growing demand for ...

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    Computers and Peripherals in Greece

    Aug 2019

    Computers retail volume and current value sales continue to fall strongly in Greece. Most financially struggling consumers prioritise smartphones, which have rapidly evolved into their main internet browsing device. For many consumers, a smartphone ...

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    Home Audio and Cinema in Greece

    Aug 2019

    Wireless connectivity via Bluetooth is the main trend driving developments within home audio and cinema. There has been a clear shift from “traditional” non-connected devices towards connected home audio systems. This trend is fuelling volume growth ...

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    Home Video in Greece

    Aug 2019

    In 2018, TV sales in Greece were boosted by the holding of the popular Black Friday promotional event, with consumers being keen to benefit from discounting activities. In addition, the holding of the FIFA World Cup also helped to boost demand among ...

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    Imaging Devices in Greece

    Aug 2019

    The mass use of smartphones with ever-improving built-in cameras is expected to continue to squeeze sales of digital cameras over the forecast period. The dominance of the smartphone-centred all-in-one trend is particularly affecting fixed lens ...

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    Mobile Phones in Greece

    Aug 2019

    Smartphones, the largest single category in both retail volume and value sales within consumer electronics in Greece, has now reached maturity. Consequently, volume sales again stagnated in 2019 after years of robust growth as consumers upgraded from...

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    Consumer Electronics in Greece

    Aug 2019

    Sales of consumer electronics remain under pressure in Greece, with ongoing financial hardship forcing consumers to remain budget-conscious. Nevertheless, smartphones remain a top priority among consumers, thus negatively impacting demand for ...

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    Portable Players in Greece

    Aug 2019

    Wireless speakers remains the only portable players category recording sales growth in Greece. In an era of smartphone dominance, the connectivity and all-in-one trends are driving growth for certain products such as wireless speakers at the expense ...

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    Wearable Electronics in Greece

    Aug 2019

    Although expanding from a relatively low base, wearable electronics is among the fastest-growing categories in consumer electronics in Greece. In line with modern user trends such as rising health and fitness awareness and constant connectivity, ...

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    Beer in Greece

    Jul 2019

    Craft beers are under the spotlight in Greece, helping to improve the performance of domestic premium lager. Imported premium lager is performing well too, benefiting from on-trade trends in drinks being favourable to beer. Consumers trading down ...

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    Cider/Perry in Greece

    Jul 2019

    Cider/perry recorded the strongest growth in alcoholic drinks in Greece in 2018. Growth is still coming from a relatively small sales base, with still low penetration, but the increase in product variety and availability is leading to an increase in ...

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    Alcoholic Drinks in Greece

    Jul 2019

    Sales of alcoholic drinks posted a dramatic decline during the recession. In 2018, however, a recovery was in evidence as beer total volume sales registered an increase after several years of decline. Wine continued to perform well, with sales again ...

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    Spirits in Greece

    Jul 2019

    Despite low purchasing power and consumer confidence, premiumisation is a key trend in spirits. Consumption of spirits has declined among Greeks since the outbreak of the recession, yet they are increasingly upgrading to premium and super-premium ...

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    Wine in Greece

    Jul 2019

    In 2016, the Greek government introduced excise tax on wine. Companies lobbied against the new tax, given that Greece was the only wine-producing country in the EU with excise tax on domestically-produced wines. The tax resulted in rises in retail ...

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